LinkedIn, as the main professional network, with 1 billion users, is the number 1 tool to help you find leads. 

Using LinkedIn lead generation is great. However, there are other sources you can use and combine with LinkedIn to reach more high-quality leads. Extra targeting work always pays off.

We’ve done the work, researched, and analyzed creative ways to find these leads for your business besides our favorite targeting hacks on LinkedIn. This blog will show you lead generation sources that can be beneficial for your outreach efforts, match your ICP and Buyer Persona, and actually convert.

Let’s jump right in! 🏊


What is a lead?

A business or sales lead is a potential customer who is interested in your product or service. Salespeople use lead generation methods to find leads from multiple sources. Then, they reach out and follow up with each one continuously to warm up the lead and convert them.


Leads vs. prospects

A prospect is a qualified lead. For a lead to become qualified, they have to match your ICP, and you need to interact with them. Once they show interest in your product/service, they become qualified and can continue their journey through the sales process.


How to define and find leads 

If your goal is to find leads of high quality, cold outreach can be a powerful tool for building solid relationships. If done right, it could help you close more deals. This could depend on multiple factors, ranging from a catchy email subject line and a powerful call to action to creating a strong follow-up email after no response campaign flow.

However, before you get into outreach, your first job is to define your target audience. Here are the 3 main things to consider. 👇

1. Build your inbound strategy

    To maximize results, you should consider investing time and effort into building your inbound strategy as well, as inbound and outbound work well together. 

    Make sure to build your website and fill it with educational content, such as blogs, downloadable templates, lead generation forms, case studies, and documents. Your support team should always be available, and the support chat icon should be visible on the homepage.


    2. Define your ICP and Buyer Persona

      Both the Ideal Customer Profile and Buyer Persona are your essential documents for defining the type of company or person you’ll target with your outreach. Before you go out to find leads, you should define both.

      Just a reminder, the Ideal Customer Profile describes the company that would benefit the most from your product or service. These companies should have the fastest conversion cycle, highest LTV, and highest customer retention and be willing to refer your product or service to others. 
      On the other hand, a Buyer Persona describes your perfect decision-maker. In other words, a Buyer Persona is a collection of an individual’s personal data such as age, location, likes, dislikes, goals, wishes, challenges, and motivations.


      find-sales-leads-what-to-do-before-finding-b2b-leads-create-ideal-customer-profile-and-buyer-persona

      Ideally, both Buyer Persona and ICP should be based on existing customers and data, as it will help you create these documents more precisely.


      3. Create your sales leads personalization document

        Social selling is about building relationships and helping your sales leads reach their goals with your product or service. But before you can dive into relationship-building, you should gather personal info about your leads.

        To personalize your outreach at scale, you would need to do extensive research on what they do and the content they publish or get more personal by finding their hobby. Start by creating an Excel file with columns like:

        Then, continue by inserting information, such as:

        In other words, create a column for everything you can find while researching. This document contains actionable data for your outreach. So, read on to see how you can use and benefit from it.

        Pro tip: Before you start your outreach be sure you have your LinkedIn prepared to sell for you.


        Set up your LinkedIn profile compete guide banner with text: Earn the LinkedIn all-star status


        Why you need to update your lead generation strategies

        LinkedIn is still our #1 platform for generating leads, right? However, by using different strategies and sources to find leads apart from LinkedIn, you will gain even deeper insights into your potential ICP or Buyer Persona. This will ultimately help you maximize your sales efforts and results.

        Below, we will review a list of 30 ways to find leads online and how to use them. We’ll show you how to automate outreach, save 11 hours per week on manual work, and focus on closing deals. Sounds good? Keep reading! 🤓


        30 ways to find leads


        1. Find leads on company websites

        To find leads on company websites, you identify target companies and visit their official websites. Then, you explore the “About us” and “Team” pages to find the decision-makers. While you’re at it, you should also check the “Contact us” page for general contact info.


        find leads on company websites 1

        Once you click, you’ll usually get to names and titles, sometimes, even with LinkedIn icons, do you don’t have to look for them manually.


        Find leads on company websites 2

        After getting leads on these pages and finding them on LinkedIn, you can send connection requests for a more natural and personalized outreach.


        find leads on company websites 3

        You can also use operators like “site.com email” to find employee email addresses. Or, even better, use an automation tool to Find & verify business emails. Lastly, you can use content to engage and comment on blog posts to get noticed by content creators, start conversations, and get recommended to their colleagues, who are your target audience.


        2. Find leads on live events

        To find leads at live networking events, you should find relevant events first: industry conferences, trade shows, and meetups. Our advice is to register early to ensure your spot. Also, make sure to review the attendee list if it’s available. Before the event:

        In case of a live event, you can go as an attendee, or you can have your own booth. As an attendee or guest, you should attend sessions and participate in all discussions to connect with other attendees. The main goal is to learn about industry news, meet new people, and build relationships with potential leads

        If you have your own booth, you will have a chance to talk to interested parties, distribute marketing materials, and start meaningful conversations. You can also exchange digital cards or connect on LinkedIn immediately. 

        After the conference, in both cases, you should follow up with new contacts shortly after to keep the conversation going and nurture newly built relationships.


        find leads on live networking events

        3. Find leads on digital events

        With digital networking events, such as webinars, LinkedIn events, and online meetups, the rules are a bit different. Come prepared, research everything about the event and the attendees, and plan your approach.

        You should join Q&A sessions, breakout rooms, and chats to connect with attendees. After the event, be sure to reach out on LinkedIn or email and mention your interaction or a specific topic from the event. By keeping the conversation going, you’ll easily generate and nurture B2B leads.


        4. Find leads via referrals

        You can find leads with a little help from your existing customers. Reach out to satisfied clients, colleagues, and industry contacts for referrals.

        To get the most out of your referrals, our advice is to create strong incentives or a reward-based referral program. This will encourage referrers and keep leads coming in. You should also always keep in touch with your network through LinkedIn chat or email.

        When you do get the leads from referrals, our advice is to always make sure to follow up and show appreciation to both the referrer and the new contact they brought in.


        Find leads via referrals

        5. Find leads via industry associations

        Another way to find leads is to join industry associations and actively participate in their activities. Attend association meetings, conferences, and events to network with other members on LinkedIn or via email.

        The trick is to pick associations relevant to your business that have active memberships and ongoing events. For example, if cloud-based companies are your ICP, you could join the Cloud Software Association.  

        find leads via industry associations 1

        After that, go to their directory and search for businesses of interest. You can use numerous filters to narrow down your search.


        find leads via industry associations, 2

        After that, you know the drill. Go to LinkedIn, find the company of choice, go to their people section, find decision-makers, and outreach away!


        find leads via industry associations, 3

        6. Find leads on X

        Finding leads on X can be a real game-changer! For example, you can search for your competitors and find negative Tweets or comments. Then try finding them on LinkedIn (if they have their full name and a legit picture) and add them to your CSV file for future outreach. Don’t forget to personalize your outreach and reference how you’ve found them.


        find leads on x

        7. Find leads in Facebook groups

        Facebook is a perfect place to find your Buyer Persona. However, you just need to dig a little deeper to find them, and join a couple of groups here and there.

        The first thing you need to do is to research and find the Facebook groups your sales leads follow. Then, join these groups and wait for approval. From there, you can find your sales leads by the posts they have published. The only thing you need to do is search the group by the keyword.


        find leads on facebook

        You then search sales leads by, for example, the exact pain point they experience or the goal they want to achieve. This is where you find potential interested parties for your product/service.


        find leads on facebook 2

        You can message the people who posted directly on Facebook or, better yet, connect with them on LinkedIn and begin your outreach campaign. 


        8. Find leads on Instagram

        Instagram is all about good visuals, hundreds of followers, but also finding leads. Yes, we’re not kidding. Go to the profiles of companies that are your competitors or have similar ICP and Buyer Persona, go to the followers section, and scroll down to find leads. 


        find leads on instagram 1

        Once you get to them, we’re using our favorite lead gen ally - LinkedIn 👇


        find leads on instagram 2

        9. Find leads on Reddit (Specific Subreddits)

        If done right, finding leads on Reddit can be incredibly effective. Here’s what you’ll need to do:


        find leads on reddit

        From what we’ve learned from our own experience, people will see your comment as useful and reach out to you themselves, asking for more information. This is usually a sign that you’re providing value where value is needed, so keep up the good work!


        find leads on reddit, 2

        10. Find leads with gated content

        You might know this already, but using gated content with lead capture forms is a smart way to get leads. The marketing team creates:

        Then, they send the list of leads to the sales team, who creates outreach campaigns. In fact, this is how we did it: We’ve offered a sales book that helped us grow our business from 2,500 to 10,000 users in just 9 months. In exchange, people leave contact information through a simple sign-up form on our website. We’ve also promoted our gated content through blog posts, social media, and email campaigns to drive more traffic and capture more leads.


        find leads with gated content

        Here are our tips on how to attract leads with quality gated content:

        Image of CTA banner 2 for Skylead salesbook - ready-to-use outreach template that can be applied to our LinkedIn automation and cold email software


        11. Find leads on review websites

        Review websites can be very useful for finding leads. Here are a few review website examples:

        Just go to the review website of choice, find your competitor, and then search for people who posted negative reviews. For example, here’s a person who is not satisfied with calendar software. Find them on LinkedIn and put them in your CSV file so you can include them in your automated outreach campaign.


        find leads via review websites

        12. Find leads using a LinkedIn X-Ray Search

        LinkedIn X-ray search, a.k.a. Boolean search, is a method that allows us to research our leads on Google without using LinkedIn’s internal filters. But why would you do that if you have LinkedIn? Well:

        1. You’ll get more search results
        2. You’ll get to see 3rd-degree and out-of-network connections, too
        3. More relevant search results, thanks to Google’s different algorithms
        4. A more comprehensive search (thanks to the * symbol (Asterisk) that includes missing words in your search results.

        Now, to find leads using LinkedIn's X-ray search, use Google with specific search operators. Enter "site.com" followed by relevant keywords, such as job titles or industries (e.g., "site

        .com marketing manager"). This narrows down the LinkedIn profiles that match your criteria. Refine your search by adding location or company filters to target specific leads effectively.


        Find leads with x-ray search

        After you’ve pinpointed your leads, you go to LinkedIn and copy-paste their info to your CSV file for future outreach.


        13. Find leads in CRM databases

        Up until now, we’ve been talking about finding leads elsewhere, but you should not forget to look for leads among your own clients. Or rather, the ones that ended up in the churn box. Go to your CRM database and find the email addresses of clients who went in another direction, so to speak.

        Think about why they might have left and use a new feature or update to start the conversation again or rather a check-in message. Since you’ve already had a relationship with them, restarting the conversation should be easier than with cold leads. 

        Our advice is to review your earlier conversations and create a separate automated outreach campaign tailored for these old/new leads.


        find leads in crm databases

        14. Find leads via partnerships and alliances

        It’s time to partner up! Start by identifying potential partners whose services complement yours or similar businesses that are not your competition. Reach out to these companies to find out about mutual benefits and opportunities for collaboration. Partnering up can open doors to new networks, which will increase your lead pool.

        Here’s an example. Our partner included this image in their newsletter when we launched Product Hunt. It was a perfect opportunity to show us off to their user base and inform them about our special event.


        find leads via partnerships and alliances

        This also works for sharing gated content and referrals through mutual B2B marketing strategies.


        15. Find leads via job listings

        When a company is hiring, it usually means one of these 3 things:

        1. They have a bigger budget for the department
        2. Something is not right in the current process
        3. Or a person from the team is leaving for a certain reason.

        Job postings mean a department change, and you should seize that opportunity. This is where recruiters usually spill the beans, so keep an eye on the department and industry of interest.

        For example, let’s say you are selling team management software for remote teams. You can go to any job search website like Indeed and filter the jobs by industry, job type, and remote work.


        
find-sales-leads-how-to-generate-b2b-leads-from-job-post-websites-where-to-find-leads-apart-from-linkedin

        This is a great place to find your ICP and go from there. In addition, if you have a LinkedIn Premium account, you can check out the company’s growth insight on LinkedIn and move on to find your decision-maker.


        find leads on job postings

        You can do this process on LinkedIn, as well. However, keep in mind that if your ICP is a small company, you might not be able to see their job posts unless you are their 1st-degree connection or they promote these posts on LinkedIn.


        Image of Free Trial CTA banner with Skylead support team and text "We suport you from day 1"


        16. Find leads using LinkedIn topics

        Another place to look for leads on LinkedIn is LinkedIn topics. You get to go through industry related questions, discover key contributors and find your Buyer Persona. You can also filter topics by industry and narrow down your lead search.


        find leads on linkedin topics

        Once you click on a topic, you’ll see different sections and related subtopics you can access. You can go through the contributors listed on the right. Then, you can find the ones you’ll reach out to easily since you’re already on LinkedIn. Our advice is to reference their contribution to a certain topic as an opener. It’s that easy.



        17. Find leads through recently funded companies

        Another great way to find your ICP is to research what companies recently got funded. Since we know they’ve got money to invest, make sure their priority is growth.

        So, to find these companies, you can choose one of two ways. First, you can use company data websites, such as Fundz, TechCrunch, or Crunchbase. Crunchbase makes it easier to find information as you can filter the companies using the free Funding Rounds feature.


        Secondly, you can Google search for companies using Boolean search operators.


        find-leads-through-recently-funded-companies-2

        Whatever approach you pick, making the connection with the person from the company that just got the funding and building the relationship can result in a long-lasting partnership.


        18. Find leads through Slack communities

        Slack channels offer many possibilities, from finding leads to learning something new. The best part is that you can contact each member privately via chat.

        There are different communities all over Slack, and you can explore and find the ones your Buyer persona joined. For example, a B2B content director must be following the content trends, so you will most likely find them in the Superpath Slack community under the content-b2b channel. 

        What’s best is that Slack channels like RevGenius or The Trenches are very educational, supportive, and welcoming. So, apart from finding sales leads and reaching out to people who face a problem your product can resolve, you can enjoy your stay and learn about the changes in the market.


        find leads through slack communities

        19. Find leads through YouTube comments

        To find leads in YouTube comments, all you need to do is find the videos your sales leads might be watching and look in the comment section. Our advice is to find someone with a legit profile, meaning with their full name and picture. You can use this information to find these individuals on LinkedIn.

        Let’s say your sales leads are SaaS founders. Consequently, you would find a video related to SaaS, such as this one. 👇


        find leads through yt comments

        Now, scroll down to find a comment such as this one:


        Youtube comment example for finding leads

        Now go to LinkedIn and search for the person. You can contact them there directly or save their profile in a CSV file with remarks for a perfect conversation starter.


        find leads through youtube comments, lead on linkedin

        20. Find leads via LinkedIn events

        Using LinkedIn events for lead generation is a great strategy for connecting with potential leads and clients. Go to LinkedIn’s search bar, type in a keyword of choice, and select “Events” as your main category.  


        Find leads on LinkedIn events

        To access the attendees' list and find those leads, you have to click on “Register.”


        find leads on linkedin events 2

        After that, you should click here 👇


        Use filters to narrow down your search to match your Buyer Persona as closely as possible. The only thing left to do is attend the event and use some of the topics and information mentioned in the event to break the ice with your leads.


        21. Find leads via Product hunt

        Your journey on Product Hunt begins with discovering new and trending products in your industry. There are two ways to find leads here. Firstly, you can go to relevant discussions, watch out for questions from your target audience, and find them on LinkedIn.


        find leads on product hunt 1

        Secondly, if SaaS is your industry of choice, you can watch for new software or releases and find makers.


        Then, the only thing left to do is to find them on LinkedIn and put the data and personal reference to your CSV file for outreach later on. 


        find leads on product hunt 3

        Image of Free Trial CTA banner with Skylead's Customer Success Manager, Nevena and text "Let's onboard you 1 on 1!"

        22. Find leads on Medium

        Many people of all occupations share their stories and thoughts on Medium, and your sales leads could be one of them. Medium is a blogging platform with over 100 million active monthly readers and 175,000 authors who are thought leaders, journalists, and experts, so you have a deep pool of sales leads to search from.

        Also, Medium is pretty easy to use. You just need to type the topic of interest in the search bar and comb through articles.


        Once you find an interesting post, go to the author's profile. You will usually see their LinkedIn profile or other Social Media URLs in the About section, so it is easy to find leads right away. 


        Additionally, you can see the comments and the profile of the person who posted that comment. Your sales leads could be one of them, so you can find them on LinkedIn and put them in your personalized document for further outreach.


        23. Find leads on podcast guest lists

        Use a simple Google search to find podcasts relevant to your industry or target market. Then, examine video titles and write down the speakers so you can find them on LinkedIn. Once you're ready to reach out to them, use personalized messages where you reference their podcast appearance and explain how your services can benefit them.


        find leads via podcast lists

        24. Find leads on Discord

        Discord is a place where people can communicate with each other via either text or voice chat. Unlike Slack, Discord was initially created as an informal place to hang out with your friends or even play massive multiplayer online games.

        However, Discord grew to be more. Now, it is a new hotspot where people all around the world gather to share their experiences and thoughts on all kinds of topics. Thus, many so-called servers, aka groups, have emerged, and you will be able to find the ones of your target audience.

        For example, here is what the Salesforce discord channel looks like.


        find leads on discord

        Once you find your niche, join that server, and you’ll get to see a list of all members you can message privately or ask to connect on LinkedIn and take it from there.


        25. Find leads on forums and online communities

        Online communities such as GrowthHackers or SalesHackers are another place where you can find sales leads. With plenty of topics to search from, you will be shocked by how many discussions and users you will find.

        For example, the nice thing about the GrowthHackers community is that you can find the user, see their publications and topics they follow, and choose to follow them or contact them directly. You can also always find them on LinkedIn and reach out from there.


        find leads through forums and online communities

        26. Find leads in LinkedIn groups

        Despite the common belief, LinkedIn groups can still be useful for something - lead generation. To find leads in LinkedIn groups, you should look for relevant ones from your industry and join.


        find leads in linkedin groups

        Once you join, you’ll get access to a members list. Click on “Show all.”


        find leads in linkedin groups

        Then, extract the leads from the People section by copying the URL from your browser.


        find leads in linkedin groups 3

        Now, this only works if you use Skylead to help reach out to these particular group members. Just paste the link and create a dedicated campaign for these group members only.


        27. Find leads via LinkedIn posts

        Lastly, you can also find leads via LinkedIn posts. For example, find a viral post on LinkedIn and go through the comment section and likes. Comb through them, find decision-makers, and put them in your personalization document. Here’s what that looks like 👇


        find leads in linkedin posts

        Once you click, this is what you’ll see:


        The next step is to use automation tools like Skylead to create an automated outreach campaign, and target leads from that specific post. Isn’t that amazing? Yes, we think so too. 😎 Here’s a connection request message example you can use in this case:

        Hey,

        I’ve noticed you liked this post on how volume creates abundance. 

        Just wanted to check what your thoughts are on the subject.


        28. Find leads with LinkedIn polls

        You can also use LinkedIn polls to attract and find leads. Just create a poll that has a relevant industry pain point, and once you get your replies, go through those people and reach out to them. It’s that simple. Here’s an example:


        find leads through linkedin polls

        In this case, since users opted for one of three answers, we have three groups of leads: the ones who said "always," "never," and "it depends." You can adapt your outreach efforts to each answer group. 


        29. Find leads by discovering startups

        If your ICP consists mostly of startups, you should visit websites such as ProductHunt, BetaList, AngelList, or Crunchbase. BetaList is the place for recently launched internet startups. It cleverly segments startups by industries, so you’ll find the one you need easily.


        find leads by discovering startups

        Another advantage is that you can contact the founder directly by finding their social media account on the profile listed beneath the company description or manually on LinkedIn.


        30. Find leads by researching niche platforms

        Not all companies are alike, and many niche businesses have buyer personas with unique jobs. So, it’s important to research and visit platforms where the target audience has a profile.

        For example, if your target group is videographers or graphic designers, you would most likely visit Behance or Vimeo. On the other hand, if your sales leads are music artists, then SoundCloud is the place for you. Looking for developers? Give Github a try. 

        If, for example, you are selling an invoice management tool and need to reach out to freelancers, go to Upwork. The more information you have on your sales leads, the easier it will be to start the conversation. Here’s an example:

        Hey, 

        I have seen the ratings on your Upwork profile, they are amazing. 

        I bet you get a lot of work as a freelancer. I was just wondering what tool you use for the invoice.

        The possibilities are pretty much endless here.


        Leads found, now what? Streamline your outreach to optimize time

        Your leads are found, so now it’s time for outreach. Using an automation tool can help save time, track your outreach results better, and give you more time to focus on building relationships with prospects. So, what’s your choice of tool? Skylead, of course - a LinkedIn automation and email outreach platform that streamlines your outreach process.

        Now, remember when we said there’s a good use for the personalization document with actionable data? Well, this is where we teach you how to use it. 

        To streamline the process and reach out to the sales leads you’ve found and researched, you should create a CSV file out of the gathered data. The only condition is also to paste the lead’s LinkedIn profile and/or email address. 

        Skylead already offers the following native variables for message personalization based on the sales leads’ LinkedIn profiles:

        Nonetheless, you can insert personalized information into columns, such as a reference to a certain post, comment, or any other place you’ve found them, and create your own custom variable for more personalization. For example, let’s take a customized intro that references how you’ve found them as a custom variable. Now, here’s what your CSV file should look like.


        From here, you proceed with automating the outreach process. Here’s how 👇


        Create a campaign in Skylead

        It’s time to launch our first Skylead campaign, and we’ll go over it step-by-step.

        First, go to your Skylead dashboard and click the Create new campaign button.


        csv campaign creation, step 1

        The second step is to choose your campaign type - Import


        CSV campaign creation, step 2, choose campaign type

        The next step is to set up additional settings, like date, email tracking metrics, etc. In this section, you can add an unlimited number of email addresses at no extra cost. Skylead will auto-rotate them for extra safety. Once you’ve made your changes, you can proceed.


        CSV campaign creation, step 3, adjust settings

        Now, all you need to do is create an action path for your outreach that Skylead will follow automatically. This is where we introduce our first-to-market Smart sequences. With them, you can combine LinkedIn and email action with if/else conditions. This will help you reach your leads while maximizing touchpoints with them. 

        This is what a Smart sequence looks like in the tool:


        CSV campaign creation, step 4, Smart sequence

        Lastly, don’t forget to create personalized messages for the actions, such as an invite to connect, LinkedIn InMail, LinkedIn message, or email message. From our experience, adding personalized image to your outreach flow increases the response rate to 63%.


        personalized message example

        Image of Free Trial CTA banner with Skylead's smart sequence that demonstrates multichannel outreach using LinkedIn automation and email steps with if/else conditions


        FAQs


        How to find leads?

        Identify potential customers through content marketing, social media engagement, and networking. Create valuable content, participate in discussions, and connect with prospects at industry events to generate interest and build relationships.


        How to find B2B leads?

        Use LinkedIn, industry associations, trade publications, and networking events. Leverage content marketing, email campaigns, and partnerships to attract and engage business clients.


        How do I measure the effectiveness of each lead generation strategy?

        To measure the effectiveness of each lead generation strategy, you need to track and analyze key metrics. Start by setting clear objectives for each strategy, such as the number of leads generated, conversion rates, and the quality of leads.

        Tools like Google Analytics, CRM software, and marketing automation platforms are used to monitor these metrics. Look at the engagement levels, such as open rates and click-through rates for email campaigns or the level of interaction on social media posts. By comparing these metrics against your goals, you can determine which strategies are most effective and adjust your approach accordingly.


        Can you provide examples of successful lead generation campaigns using these strategies?

        Yes! A SaaS company used content marketing by creating a series of whitepapers and e-books targeting specific pain points in their industry. They promoted these resources through blog posts and social media, capturing leads through gated content forms. Another example is a B2B firm that utilized webinars and online events. They hosted industry-specific webinars, offering valuable insights and networking opportunities, which helped them gather high-quality leads.

        A third example is a small business that leveraged email marketing and CRM automation. They segmented their email list based on customer behavior and engagement, sending personalized follow-ups and nurturing leads effectively, resulting in a significant increase in conversions. These examples highlight the importance of targeted content, engaging events, and personalized outreach in successful lead generation campaigns.


        Ready to get those leads?

        Now that you’ve seen 30 ways to find leads, it’s time for you to put your newly found knowledge to the test. Pick a couple of sources that hit close to home, and begin expanding your lead generation strategy. 

        While you’re at it, remember to incorporate an automation tool into your sales strategy. After you’ve found your leads, you can check out Skylead, schedule a demo, and get a 7-day free trial to explore all the outreach possibilities we offer. Saving time on manual outreach doesn’t seem so bad, does it? Outreach away!


        Launch your first outreach campaign today!
        Start free now Start free now

        If much of your job revolves around lead generation, chances are you’ve heard of Smartlead — a tool that automates and streamlines email outreach.

        Released in 2021, the software has risen above the noise, and nowadays, many salespeople, marketers, and agencies use it.

        But is it the best outreach automation tool on the market?

        Lucky for you, this article is your one-stop shop for all things Smartlead. We’ll break down its features and pricing and see what real users have to say about it. But most importantly, we'll introduce you to 11 alternatives so you can compare and choose the perfect tool for you!

        Let’s get into it!


        Smartlead or alternatives?


        Dashboard in Smartlead

        Smartlead is a cold email outreach software that promises to, and we quote:

        ❝Convert cold emails to consistent revenue❞

        This means it’s aimed at anyone who uses cold outreach to generate leads and scale their business on autopilot, but primarily:

        Smartlead is a cloud-based software. 

        The software allows its users to create email campaigns with automatic follow-ups by importing CSV files with leads’ information. Alternatively, since the tool natively integrates with HubSpot, they can import leads directly from it. The integration works both ways, meaning that campaign data can be pushed into HubSpot as well. 

        Moreover, Smartlead can integrate with any other tool or CRM via Webhooks or API.

        The tool is unique for its unlimited email warmup feature and dedicated IP servers that boost deliverability. It also supports inbox rotation and has a Master Inbox that keeps all emails in one place.

        In terms of message personalization, users can enrich their emails with:

        The platform also supports split testing with up to 26 different email variants.

        Now that we've got the essentials down, let's look at Smartlead's features more closely.


        Key Smartlead features


        Inbox rotation

        Smartlead doesn’t limit the number of email addresses you can connect to it and use in your campaigns. This is particularly beneficial for agencies or businesses running outreach campaigns for multiple clients. Once added, the tool automatically rotates these email addresses to maximize the number of emails sent.


        Unlimited email warmup

        New email addresses need to be warmed up before using them for outreach. Smartlead’s unlimited email warmup feature is powered by AI and takes care of this by:

        The result? Positive sender reputation and fewer emails flagged as spam.


        Subsequences


        Selecting conditions for subsequences in Smartlead

        Smarlead elevates email outreach through Subsequences — additional email sequences that you can create based on recipient behavior.

        Subsequences can be set up to complement any campaign. They are condition-based and activate only once the chosen condition is fulfilled.

        Leads can be added to a subsequence depending on the following conditions:

        This adds another layer of personalization to communication and helps improve engagement and conversions.


        Unibox


        A preview of Unibox aka Master inbox in Smartlead

        Juggling multiple inboxes for different campaigns can get overwhelming. The premise behind Smartlead’s Unibox is to eliminate this chaos by providing a single location to manage all email conversations. This streamlines the workflow and allows for easier responding and lead categorization.


        Smartlead disadvantages

        Smartlead may seem like a great tool. Nonetheless, it does have its limitations.

        For instance, while Smartlead claims to support multichannel outreach, it’s superficial at best because you can only add manual tasks to the campaign flow. The tool will remind you to complete these when the time comes. But, since manual work is involved, wouldn’t you say this beats the purpose of using an automation tool?

        For a brief moment, Smartlead users could add certain automatic LinkedIn steps to their campaigns. Unfortunately, this is no longer possible for reasons their customer support team referred to as ‘’private.’’. 

        That said, if you were hoping to use it for LinkedIn lead generation, feel free to explore some of the alternatives we'll discuss later.

        Additionally, while the tool lets you personalize messages, it lacks the feature for image & GIF personalization. To this date, you can only insert visuals into the email copy.

        Another major con is the software’s inability to discover and verify your leads’ email addresses. So, to get the email addresses of people you want to reach out to, you need to use another tool. This implies an additional cost.

        Moreover, to create a Subsequence, you first need to create a simple sequence with no conditions. Subsequences are created separately based on the condition you choose. So yes, you’re breaking the campaign creation flow to do it. This is not only inconvenient but also time-consuming — especially when running multiple campaigns simultaneously.

        Lastly, since Smartlead can only pull leads from a CSV file or HubSpot, it’s rather limited compared to tools that can scrape leads from multiple sources (e.g., LinkedIn search, LinkedIn posts, Sales Navigator lead lists, etc.).


        Smartlead pricing

        Smartlead offers 3 different month-to-month payment plans. Yearly subscriptions are also available and come with a 17% discount compared to their monthly counterparts.

        That said, here is the breakdown of Smartlead pricing plans.


        PlanFeaturesPrice per account
        BasicUnlimited email accounts & email warmups; up to 2,000 active leads; up to 6,000 emails a month; dynamic sequences; dynamic IP addresses; unibox; in-depth analytics; customer support assistance within 24 hours of inquiry$39 if billed monthly

        $34 a month if billed annually
        ProEverything in Basic + up to 30,000 active leads; up to 150,000 emails a month; custom CRM; email guide assistance; global blacklist; webhooks & integrations; access to API; active customer support assistance$94 if billed monthly

        $79 a month if billed annually
        CustomEverything in Pro + up to 12,000,000 active leads; up to 60,000,000 emails a monthStarting at $174 a month

        No annual billing available

        Pro and custom plans support adding unlimited users, although each is charged an additional $29 a month.


        What others say about Smartlead

        Smartlead has plenty of mixed reviews.

        For instance, Antonio said:

        ‘’We've had 5 sets of emails having a sudden drop in deliverability from 40-90% to 10-20% in a matter of days (on successful campaigns), and according to their Slack community, a lot of people experienced identical issues.’’

        He went on to mention that Smartlead’s customer support is slow. In fact, it often takes them between 24 and 48 hours to respond!

        Another reviewer, Nick G., praised the interface but stated:

        ‘’I signed up because they had a LinkedIn feature, but they removed it.’’


        11 best Smartlead alternatives

        Smartlead has some useful features. However, its drawbacks and steep pricing make it an incomplete solution. 

        Considering the stated, you are better off choosing another tool, and here are our top picks!


        1. Skylead


        Skylead Campaigns page

        Hi, that’s us! 🙂

        Skylead is a LinkedIn automation and cold email software that helps salespeople, marketers, founders, and recruiters use outreach at scale. 

        It’s an All-In-One solution that has all the tools you need under one roof — and price.

        Unlike Smartlead, it supports real multichannel outreach (LinkedIn outreach and email outreach), allowing you to reach more leads on more channels.

        Moreover, it’s cloud-based and comes with a 3-layered protection. This means that the tool:

        Similar to Smartlead, Skylead supports A/B testing. This feature allows you to experiment with different messaging, subject lines, and connection requests.

        It also has a Smart inbox that keeps your messages from all platforms in one place. Additionally, you can label your conversations and thus track how many people have converted each month.


        Smart inbox in Skylead with chat labels in focus

        Finally, you can integrate the tool with any software or CRM using Webhooks or API. And, yes, that includes HubSpot.

        If you find all this fascinating, wait till you see what else Skylead’s got! 😀 

        So, let’s break it all down!


        LinkedIn automation

        As one of the best LinkedIn automation tools ever, Skylead takes over your manual outreach on the platform and lets you get in touch with more leads faster.

        With it, you can view your leads’ profiles, follow them, invite them to connect, and send them a message or an inMail, both free and paid. On autopilot, nonetheless, to save yourself +11 hours a week!

        Skylead helps you cut back on manual outreach activities, but it also saves you time when importing leads. 

        Namely, it connects to all LinkedIn Premium subscription plans and can pull lead information from:


        Unlimited email outreach


        Selecting multiple email accounts in Skylead

        As a true multichannel outreach tool, Skylead supports not only LinkedIn outreach but also email outreach!

        It lets you connect and use an unlimited number of email addresses at no extra cost. And yes, the tool also auto-rotates between them to help you send tens of thousands of emails a month

        But do you know what makes our unlimited email outreach feature better? The fact that you can combine it with LinkedIn outreach in one seamless sequence. This multichannel approach helps you maximize touchpoints with your leads and reach those you thought were unreachable before.

        Moreover, our native and custom variables let you personalize your communication even further. With them, you can craft reply-inducing emails and follow-ups. 


        Email discovery & verification

        Skylead can discover your leads’ email addresses and turn seemingly lost opportunities into potential conversions.

        The software won’t only find your leads’ emails, though. It will double-verify them to decrease the chance of your emails bouncing and improve your sender's reputation. What’s more, you can include it as a step, and Skylead will do it without breaking the outreach flow.

        Some other tools have this capability as well. However, many of them use a Chrome extension for this purpose, which isn’t safe.

        Moreover, Skylead’s success rate in finding and verifying emails is one of the highest on the market, if not the highest!

        Finally, this feature comes at no extra cost, and there’s no cap on how many emails the tool can find and verify. This is something no other tool can say!


        Smart sequences

        Think of our Smart sequences as an improved version of Smartlead’s Subsequences. 

        But why improved? 

        Because, with them, you don’t have to break your outreach campaign creation flow to cover different outreach scenarios. In other words, you can do it as you work on building your campaign.

        Smart sequences let you combine different if/else conditions with LinkedIn and email actions and find the best route to your leads based on their behavior. 

        They are reactive and operate in real-time, meaning that, for example:

        1. If a prospect accepts a connection request, a message can be sent.
        2. Meanwhile, if they don’t, Skylead can find and verify their email address and reach them out via email.
        3. If they open that email but don’t reply, an automatic follow up email can be sent.
        4. If no response comes after the follow up email, the tool can contact the lead via LinkedIn inMail.
        5. An inMail can also be sent if the tool doesn’t manage to verify the leads’ email or the lead doesn’t open the initial email.


        Feel free to experiment with different conditions and actions, though, as the scenarios you can create are limitless!

        As you can see, Smart sequences ensure that your outreach is highly personalized and responsive to your prospects' actions. In turn, they make your campaigns more effective and increase the chances of conversion.


        Image of Free Trial CTA banner with Skylead's smart sequence that demonstrates multichannel outreach using LinkedIn automation and email steps with if/else conditions


        Image & GIF personalization

        Want to make a lasting impression on your leads? Our image and GIF personalization feature is the answer. 

        Thanks to it, you can create dynamic images and GIFs that personalize themselves for each recipient. You can include their name, their and/or your LinkedIn profile photo, company logo, and even write a custom message

        It might seem like a small touch, but hey, it can increase your response rate by up to 63%!


        Advanced analytics

        Feel like analyzing your campaigns to determine what works and what doesn’t?

        Skylead lets you do that in 3 different view modes available on the Reports page:


        Step by step report in Skylead

        Smartlead vs. Skylead feature comparison


        Smartlead vs Skylead comparison table

        Pricing

        Skylead comes with a singular price of $100 per seat. Unlike Smartlead, which has tiered pricing with limited features at lower levels, it offers everything you need in one plan. This makes it more cost-effective.


        Skylead two users' testimonials

        2. Instantly


        Instantly dashboard

        Instantly is a cloud-based email outreach tool.

        Like Skylead and Smartlead, it lets you connect an unlimited number of email accounts, and it rotates through them while sending emails to avoid triggering spam filters. This is complemented by its unlimited email warm-up feature, which improves senders’ reputation.

        For those seeking personalization, Instantly offers message personalization with variables. Furthermore, the integrated Unibox consolidates your conversations into a single inbox, making them easier to manage and respond to.

        However, Instantly is not a multichannel outreach tool, so it might not be the greatest if you are looking for a Smartlead alternative that has it all.

        Also, while it offers basic reporting, the insights are somewhat limited, which might not suffice for users requiring in-depth analytics. 

        Finally, email verification is available but comes at an extra cost on top of already steep pricing.


        Smartlead vs. Instantly feature comparison


        Skylead vs Smartlead vs Instantly comparison table

        Pricing

        Instantly offers 2 pricing plans with sub-plans that vary in features available.


        Sending & Warmup Plans
        for outreach and email warmup
        Lead Finder Plans
        for finding verified leads
        Growth $37/mo per seatGrowth Leads$47/mo per seat
        Hypergrowth$97/mo per seatSupersonic Leads$97/mo per seat
        Light Speed$358/mo per seatHyperleads$197/mo per seat
        Light Speed$492/mo per seat

        3. Apollo


        Choosing sequence steps in Apollo

        Apollo is a powerful multichannel sales engagement platform that lets users create sequences that combine email, LinkedIn outreach, and cold calls.

        With it, you can set up campaigns that include automatic or manual emails. 

        As for engaging your leads via LinkedIn, the software can automatically:

        However, bear in mind that Apollo's multichannel sequences are simple. They don’t support branching paths or complex conditions, making them unsuitable for those who prefer their outreach to be more automatic and advanced.

        In terms of integrations, the tool natively integrates with platforms like Pipedrive, HubSpot, and Slack. Moreover, it has A/B testing capabilities that help optimize your outreach. 

        You can also leverage its AI to craft personalized messages. Nonetheless, this feature isn’t that advanced. In fact, it’s equivalent to using Chat GPT for sales copywriting, which you can do while using Skylead as well.

        Apollo has a database of over 275M contacts that you can pull directly into your campaigns. Additionally, it can also scrape new leads from LinkedIn.

        However, a major con is that it does so through a Chrome extension. Chrome extensions inject code into LinkedIn that the platform can easily detect and penalize you for. Therefore, we don’t recommend you use any tool that relies on one.


        Smartlead vs. Apollo feature comparison


        Skylead vs Smartlead vs Apollo comparison table

        Pricing


        4. Lemlist


        Choosing campaign type in Lemlist

        Lemlist is a cloud-based email outreach tool that also includes a Chrome extension for prospecting and outreach on LinkedIn

        Although primarily focused on email outreach, Lemlist supports multichannel campaigns like Skylead. As such, it allows you to add connection invites, profile visits, and messages to your sequences. Additionally, it integrates with AirCall for cold calling.

        One of Lemlist's standout features is its advanced personalization options. To make your outreach more effective, you can use its custom intro lines, images, and landing pages.

        Lemlist also offers Lemwarm, a warm-up and deliverability booster designed to keep your emails out of spam.

        While the tool can find and verify emails, the highest plan limits the number of finder and verifier credits to 1,000. You can purchase additional credits, but keep in mind that $1 will only get you 5 verified emails.

        Once again, since a Chrome extension is involved in LinkedIn outreach, we say you think twice before using it.


        Smartlead vs. Lemlist feature comparison


        Skylead vs Smartlead vs Lemlist comparison table

        Pricing


        PlanPrice
        Email Starter$39/mo per seat / 1 email account
        Email Pro$69/mo per seat / 3 email accounts
        Multichannel Expert$99/mo per seat / 5 email accounts
        Outreach Scale$159/mo per seat / 15 email accounts

        5. Woodpecker


        Campaigns page in Woodpecker

        Woodpecker is a cloud-based cold emailing software that can be expanded into a full multichannel campaign platform with add-ons. These add-ons support LinkedIn actions and calls through integrations with Dux-Soup and AirCall.

        One of Woodpecker’s key features is the ability to connect unlimited email accounts with auto-rotation to maintain high email deliverability. It also offers email verification to ensure your leads’ emails are valid. Nevertheless, this feature isn’t as advanced as Skylead’s.

        Woodpecker lets you A/B test up to five different email variants. Additionally, it comes with an AI assistant that can generate copy for your outreach, making the process more efficient.

        While Woodpecker supports multichannel outreach, the integration with Dux-Soup adds extra cost to the software. Moreover, they limit the number of prospects you can contact by price. This means that if you need to contact many leads, the cost of your subscription can quickly skyrocket.


        Smartlead vs. Woodpecker feature comparison


        Skylead vs Smartlead vs Woodpecker comparison table

        Pricing

        Woodpecker offers 2 plans: Cold email and Agency. Both plans are priced identically, starting at $29 for contacting up to 500 leads. The difference between them is their intended use. The Cold Email plan is designed for individual users, while the Agency Plan allows multiple users to be added, with each additional user costing $27. 

        Custom plans are available as well but require booking a call with the sales team.

        Moreover, the added Dux-Soup subscription raises the cost. Depending on the plan, you’re looking at paying anywhere between the additional $14,99 and $99,00 a month.


        6. Reply.io


        Consolidated inbox in Reply.io

        Reply.io is a multichannel outreach tool that handles tasks across multiple channels, both automated and semi-automated. It also has a Chrome extension for finding and verifying emails.

        In terms of automated actions, it can send emails and like recent LinkedIn posts

        Meanwhile, actions such as profile views, connection requests, LinkedIn messages, and InMails can be both automated and semi-automated, depending on your setup.

        However, keep in mind that Reply.io lets you create simple drip campaigns only with no conditions. This is a downside compared to Skylead’s Smart sequences.

        The tool directly integrates with Pipedrive and HubSpot, but it also supports integrations via Zapier. 

        For those who’d like to save additional time, the software has a collection of email and sequence templates. You can adjust them as you like and even split-test pre-made message copies against your own.

        As for disadvantages, Reply.io’s smart inbox isn’t that advanced, unlike Skylead’s all-in-one inbox. To be precise, you can only use it to manage emails. To view and reply to LinkedIn messages and inMails, you’ll have to visit the platform directly.

        At the risk of sounding repetitive, using Reply.io’s Chrome extension to find and verify your leads’ emails is risky. So, why use it when safer alternatives like Skylead exist?


        Smartlead vs. Reply.io feature comparison


        Skylead vs Smartlead vs Reply.io comparison table

        Pricing


        7. Mailshake


        Mailshake dashboard

        Mailshake is a cloud-based software that you can use to send personalized emails and follow-ups at scale. It also features a Chrome extension that lets users tap into multichannel outreach by automating LinkedIn actions such as:

        As part of its multichannel outreach capabilities, Mailshake includes a Dialer for cold-calling prospects in the US and Canada. The Dialer lets you make calls and record phone conversations to analyze and improve campaign performance. 

        Mailshake offers unlimited email warmups and A/B testing and integrates with Salesforce, Pipedrive, and HubSpot. It also supports over 1,000 integrations via Zapier webhooks.

        The software is far from perfect, however. 

        For instance, it doesn’t support inbox rotation

        Simultaneously, LinkedIn automation and cold calling are only available with the highest-tier subscription. 

        Finally, since a Chrome extension is involved in the process, if you use it, you risk getting your LinkedIn account restricted.


        Smartlead vs. Mailshake feature comparison


        Skylead vs Smartlead vs Mailshake comparison table

        Pricing


        8. Saleshandy


        Prospects page in Saleshandy

        Saleshandy is another cloud-based tool designed to streamline cold email outreach. 

        Its key features include email sequences, email scheduling, and email tracking. The software also supports split testing, allowing users to test up to 26 different subject lines, messages, and CTAs.

        You can connect unlimited email accounts to Saleshandy. Unfortunately, while the software has inbox rotation, it lets you use a maximum of 50 emails in one campaign with the highest subscription. In contrast, Smartlead and Skylead have unlimited inbox rotation.

        When it comes to prospecting, the tool has a pool of over 700M verified leads that you can search through and include in your outreach. It also features a Chrome extension that finds prospects’ emails on LinkedIn and even phone numbers at a higher cost. However, as we said many times before, using an extension can compromise the safety of your LinkedIn account.

        Finally, while Saleshandy excels at email outreach, it doesn’t support reaching out to prospects via LinkedIn or other non-email channels. Therefore, you are better off choosing a more complete Smartlead alternative.


        Smartlead vs. Saleshandy feature comparison


        Skylead vs Smartlead vs Saleshandy comparison table

        Pricing

        Saleshandy comes with 4 different pricing plans and multiple sub-plans.


        Cold Emailing PlansOutreach Starter: $36/mo per account 
        Outreach Pro:$99/mo per account 
        Outreach Scale:$199/mo per account 
        Outreach Scale Plus: $299/mo per account
        B2B Lead Finder Plans for EmailsLead Starter: $47/mo per account 
        Lead PRO: $99/mo per account
        Lead Scale: $189/mo per account
        Lead Scale Plus: $299/mo per account 
        B2B Lead Finder Plans for Emails & PhonesLead Starter: $79/mo per account
        Lead PRO: $169/mo per account
        Lead Scale: $329/mo per account
        Lead Scale Plus: $599/mo per account 
        Agency PlansOutreach Starter: $36/mo per account
        Outreach Pro: $99/mo per account
        Outreach Scale: $99/mo per account
        Outreach Scale Plus: $99/mo per account

        9. Snov.io


        Prospects page in Snov.io

        Snov.io is a cloud-based solution that lets you automate sending cold emails. Nevertheless, it also offers 2 Chrome extensions:

        One of its highlight features is the advanced email warmup tool. The tool initiates realistic email conversations, marks emails as important, reads them, and even moves them from spam to inbox to improve the sender’s reputation.

        Similarly to other software on the list, you can connect unlimited email accounts to Snov.io. The software also supports inbox rotation, like Skylead, which improves deliverability. And thanks to its built-in CRM, there’s no need to pay for additional software.

        Its advantages aside, Snov.io isn’t perfect primarily because:

        1. It can only be used to reach prospects via email.
        2. Its Chrome extension for prospecting may compromise the safety of your LinkedIn account.

        Smartlead vs. Snov.io feature comparison


        Skylead vs Smartlead vs Snov.io comparison table

        Pricing


        10. Klenty


        Creating a playbook in Klenty

        Klenty is a tool built to automate cold email campaigns, track emails, and warm up email addresses.

        Nonetheless, it also supports multichannel outreach, allowing you to send SMS and WhatsApp messages, make calls, and/or perform basic LinkedIn actions like:

        Klenty adjusts its approach to outreach smartly — through Playbooks. Playbooks are similar to Skylead’s Smart sequences in that they cover different outreach scenarios to meet prospects where they are in their journey.

        Additionally, Klenty can find and verify prospects’ emails based on their name and company domain.

        Despite its many features, Klenty lacks one of Skylead’s most prominent ones: image and GIF personalization

        It may stand out among some other tools due to its comprehensive capabilities. However, the fact that it uses a Chrome extension for LinkedIn outreach sets it back immensely.


        Smartlead vs. Klenty feature comparison


        Skylead vs Smartlead vs Klenty comparison table

        Pricing

        Klenty offers quarterly and annual plans that are 20% cheaper.


        11. Hunter.io


        Writing an email in Hunter.io

        Hunter.io is a cloud-based platform that can seamlessly integrate with your workflow due to its native integrations with many tools and Google Sheets. 

        It supports email outreach and offers readily available variables. These help you craft highly personalized emails that increase the likelihood of getting replies.

        Hunter.io also has excellent email enrichment capability. In fact, it’s almost as successful in finding and verifying emails as Skylead. 

        Unfortunately, the downside is that its email discovery and verification are not integrated into the outreach flow. This means you need to discover and verify emails first before creating a campaign. 

        Additionally, Hunter.io is limited to email outreach only and does not support LinkedIn outreach.


        Smartlead vs. Hunter.io feature comparison


        Skylead vs Smartlead vs Hunter.io comparison table

        Pricing

        You can connect additional email accounts to the software. However, each will cost you an additional €10 per month

        Furthermore, each plan comes with a set amount of email verification credits. Again, you can purchase more, but this will also cost extra.


        Frequently asked questions (FAQs)


        1. What is Smartlead AI?

        Smartlead AI is a cold email outreach software designed to automate and streamline the process of sending personalized emails. It helps users manage email campaigns, warm up new email addresses, and track campaign performance.


        2. What is Smartlead AI used for?

        Smartlead is used for automating email outreach to generate leads and scale business operations. It allows users to create personalized email campaigns with automatic follow-ups and integrates with CRM systems like HubSpot. It is primarily used by lead generation agencies, marketing agencies, sales professionals, and recruiters.


        3. How to cancel a Smartlead subscription?

        To cancel your Smartlead subscription, firstly, log into your account. Then, navigate to the "Plans & Billing" section under "Settings," and click on “Subscription.” This is where you should see an option to cancel it. Click the button and follow the on-screen prompts to confirm the cancellation. For assistance or complete account deletion, you can also contact their customer support team.


        Smartlead vs. alternatives: Which tool wins the race?


        Comparison table with all Smartlead alternatives

        While Smartlead offers a range of features suitable for various outreach needs, its lack of multichannel outreach support and pricing makes it less than ideal. Thus, tools like Skylead, Lemlist, and Apollo, with their multichannel outreach features and more affordable pricing plans, make for compelling alternatives.

        However, bear in mind that the software that works for one might not work for another. So, when deciding on the right tool to use for your outreach, choose the one based on your:

        Of course, if you were to ask us which tool is the best, we’d say Skylead. And yes, we know we seem biased, considering it's ours. 

        But why not give us a chance to prove to you that it really is the best Smartlead alternative

        Take advantage of our 7-day free trial period, and we promise to sweep you off your feet so much that you never again consider using another software!


        Launch your first outreach campaign today!
        Start free now Start free now

        Lead acquisition is the process of obtaining potential clients or leads and guiding them through the sales funnel toward conversion. Additionally, it involves capturing, filtering, and nurturing leads until they are ready to make a purchase.

        For businesses, lead acquisition is decisive as it forms the foundation of their customer acquisition strategy. With a steady stream of qualified leads, companies can sustain growth and profitability.

        That’s why, to keep their lead acquisition process afloat, businesses primarily utilize lead generation systems. To clarify, a lead generation system is a comprehensive software designed to help you gather, attract, speak with and convert leads into paying customers. 

        Now let’s dive into what lead acquisition is and how it differs from lead generation, and why they are inseparable. Also, we will show you some highly effective tactics that you can use to get more clients in the future.


        What is a lead?

        A lead is an individual or organization demonstrating an interest in purchasing the products or services offered by a business. In other words, it represents a potential customer who has engaged with the company. This could involve filling out a form or subscribing to a newsletter.


        What is lead acquisition?

        Lead acquisition is the process of obtaining potential customers and guiding them toward becoming qualified leads. It involves capturing, filtering, and integrating leads into the lead acquisition funnel for further nurturing and conversion. 

        Lead acquisition may include activities such as, 

        The primary goal of lead acquisition is to build a pool of qualified leads and convert them. 


        1. Lead generation

        This is about attracting possible customers, getting their contact details and reaching out to them. For example, you can do this by sharing content, reaching out on social media, and making your website visible to search engines manually. 

        However, you can also automate part of your lead generation process. 

        Automated lead generation involves using software tools and processes to gather, attract, and engage potential leads without manual intervention. In other words, these tools streamline the outreach process in lead generation, enabling businesses to reach a larger audience more efficiently. 
        Skylead is one such tool that facilitates automated outreach in lead generation, particularly using LinkedIn and email. To clarify, Skylead is a LinkedIn automation and cold email software designed to streamline and optimize outreach efforts for businesses. It offers features such as:

        FeatureDescription
        LinkedIn AutomationSkylead automates personalized connection requests, messages, and paid/free InMails on LinkedIn, enhancing outreach to potential leads.
        Multichannel OutreachIt also enables users to combine LinkedIn automation with email automation, maximizing touchpoints with leads and enhancing engagement possibilities.
        Smart SequencesSkylead offers Smart sequence capabilities for building personalized multichannel flows with if/else conditions, ensuring effective lead acquisition.
        Email Discovery & VerificationIt provides a native feature for discovering and double verifying email addresses of potential leads, ensuring accurate contact information for successful outreach efforts.
        Image & GIF PersonalizationSkylead allows users to personalize outreach with images and GIFs, enhancing response rate and memorability for potential leads.

        But more on this later. 😊


        Image of CTA banner 2 for watching Skylead - LinkedIn automation and cold email software demo


        2. Market dominance

        Apart from getting leads, you should also become a top player in your field. In other words, this means being known as a reliable source of information and solutions in your industry. It also involves establishing trust in your field. You can do this by consistently offering valuable content and engaging with your leads.

        You can easily do this by using simple lead acquisition marketing tactics. 

        Again, you either do it manually (that will take a lot of time) or automate the entire process using smart tools like Skylead. 

        With Skylead, you can effortlessly establish yourself as a thought leader in your industry by automating the expansion of your LinkedIn network. Here’s how 👇

        ActionDescription
        Become a Thought LeaderExpand your LinkedIn network on autopilot to establish yourself as an industry authority.
        Share Content CampaignsUse campaigns to distribute posts on LinkedIn and other content to your network. Thus, ensuring engagement even if they missed your posts.
        Promote Events with Smart SequencesUtilize Smart Sequences to promote events and connect with attendees through LinkedIn and email.
        Manage Conversations in Skylead's Smart InboxStreamline LinkedIn conversations by managing them all within Skylead's Smart Inbox feature.
        Re-engage Network with View & Follow StepsIncorporate View & Follow steps in sequences to maintain engagement and re-engage your network.

        3. Lead qualification, nurturing and conversion

        In this step, firstly, figure out which leads are most likely to buy from you. For example, look at things like how interested they are, their budget, and how much say they have in their organization. By scoring and dividing leads, you can focus your efforts on the ones most likely to become customers.

        Once you start talking to your leads, personalize your messaging and address their pain points precisely to successfully nurture them. Lastly, prepare your objection handling rebuttals to ensure lead conversion.


        What are lead acquisition models?

        Businesses deploy various lead acquisition models to optimize their customer acquisition process. Some of them are as follows:

        1. Firstly, Inbound marketing and sales attracts leads through valuable content, SEO, and social media engagement. This model focuses on drawing prospects to the business naturally for sales.
        2. Secondly, outbound marketing and sales means reaching out to possible customers by calling, emailing, or advertising to them directly. It's a proactive way for businesses to connect with potential buyers for selling purposes.
        3. Thirdly, the referral-based lead acquisition model relies on leveraging existing customer networks to generate new leads. Businesses can tap into a network of pre-qualified leads by incentivizing current customers to refer others.
        4. Fourthly, the strategic partnerships model allows businesses to collaborate with complementary companies to access each other's customer bases. This model leverages shared audiences to expand reach and acquire new leads.
        5. Lastly, the event-based lead acquisition model involves participating in industry events, conferences, and trade shows to connect with potential leads face-to-face. These events provide opportunities for direct interaction and relationship-building with prospects.

        Lead generation Vs. Lead acquisition - Difference between lead generation and lead acquisition

        In the customer acquisition process, people often interchangeably use lead acquisition and lead generation, but they represent distinct phases.
        Lead generation involves collecting contact information from potential customers interested in a product or service. Additionally, depending on the organization, lead generation may be handled by either the marketing or sales department. Here’s how they differ:


        Difference between marketing and sales lead generation

        On the other hand, lead acquisition involves filtering and nurturing these leads to convert them into qualified prospects.

        The primary difference (between lead generation and acquisition) lies in the timing and scope of engagement with potential customers. 

        Lead generation focuses on initiating contact and capturing interest, while lead acquisition goes one step further. It encompasses a broader set of activities aimed at qualifying and nurturing leads until they are ready for conversion. 

        Essentially, lead generation is about generating raw leads, while lead acquisition involves refining these leads for the sales process.

        Here’s a summary of the main differences between the two terms. 

        AspectLead GenerationLead Acquisition
        DefinitionLead generation involves capturing potential customers' interest.Lead acquisition encompasses gaining, filtering, and incorporating leads into systems.
        FocusEmphasizes attracting leads through marketing and sales efforts.Focuses on obtaining, filtering, and preparing leads for conversion.
        ProcessInvolves activities like, 
        Marketing > content, SEO, and PPC.
        Sales > prospecting, initial contact, qualification and booking a meeting.
        Includes lead nurturing, segmentation and closing.
        OwnershipBusinesses generate leads internally or through campaigns.Leads can be acquired internally or through various channels and partnerships.
        TimingHappens before the lead enters the sales funnel.Occurs after lead generation, preparing leads for conversion.

        Best lead acquisition strategies for improved ROI & conversion

        Maximizing ROI through lead acquisition strategies involves a mix of tactics customized to your target audience and industry. Here are a few methods you can consider.


        1. Quality over quantity

        Prioritize quality over quantity when it comes to lead acquisition. 

        Focusing solely on generating a high volume of leads may be tempting. But, as we previously mentioned, it is important to ensure that these leads will be genuinely interested. 

        Invest time and resources in targeting prospects who align closely with your ideal customer profile (ICP) and buyer persona. By focusing on quality, you can increase the likelihood of securing valuable conversions and improve your return on investment (ROI).

        Trust us—from our experience, a smaller number of high-quality leads can yield better results than a large volume of unqualified leads. Moreover, a large volume of leads can exhaust your time and resources with significantly worse results.


        2. Qualify your leads

        The more you qualify your leads, the better results you will get. So, to sort out leads for proper lead qualification, determine the following: 

        1. Your business’s ICP (Ideal Customer Profile).
        2. Buyer Persona.

        Your ICP (Ideal Customer Profile) outlines the characteristics of your ideal company, such as industry, company size, and specific pain points your product or service addresses. 

        Similarly, creating buyer personas helps you understand your potential customers better by identifying their needs, challenges, goals, and purchasing behaviors.

        After you have established your ICP and buyer personas, you'll determine which leads are most likely to buy from you. 

        You can take into account factors such as, 

        By scoring and categorizing leads, you can focus your efforts on those most likely to convert into customers. 

        Once you have a clear understanding of your leads, nurture them by providing personalized content and valuable resources. Personalize your communication to address their specific needs and interests, guiding them through the sales funnel. 


        3. Check for intent

        Some platforms, such as LinkedIn Sales Navigator or G2 offer information about Buyer Intent. This allows sales professionals to identify and prioritize potential leads based on their level of interest in your business. 


        Sales Navigator Buyer Intent feature for lead acquisition

        That said, if you have the budget, you should check out these platforms and test their power. We know we have. 🙂 


        4. Monitor entire customer journeys and use attribution

        To improve ROI, it's important to monitor entire customer journeys and utilize attribution effectively. Attribution lets you connect marketing efforts and channels with actual purchases. This can give you ideas on how to get more customers in a smarter way. 

        Here's how you can monitor everything, depending on whether you belong to sales or marketing departments.


        Steps how marketing teams can monitor customer journey for lead acquisition

        Steps how sales teams can monitor customer journey for lead acquisition

        5. Lead segmentation

        Segmentation is key to enhancing lead acquisition effectiveness. Sorting your leads based on various criteria such as demographics, acquisition channels, and behavioral traits. This helps you treat each group differently for better results.

        For instance, leads from different channels may have varying levels of interest or engagement, requiring different nurturing strategies. Sorting leads helps you focus on the ones most likely to buy from you.

        Segmentation also lets you give people content that suits them best, making them more likely to buy from you.


        6. Do proactive lead acquisition for marketing and sales during the acquisition process

        Businesses can employ a series of consistent strategic steps to enhance ROI through proactive lead acquisition marketing and sales efforts.

        StrategyDescription
        Create personalized offerCraft a unique offer custom to the audience's needs to entice action.
        Warm-up leadsProvide value through educational content or insights to build trust and rapport.
        Create lead magnetsDevelop resources like eBooks or webinars to capture contact information and provide solutions.
        Email marketingImplement personalized email campaigns to nurture leads with relevant content and offers.
        BloggingAttract and engage potential customers by regularly publishing high-quality blog posts addressing their interests.
        Sales ProspectingIdentify potential leads through various channels, including networking events, referrals, and social media platforms.
        Conduct sales presentationsDeliver compelling sales presentations to educate prospects about your products or services and demonstrate how they can solve their problems.
        Follow up consistentlyEstablish a systematic follow-up process to maintain communication with leads, answer their questions, and address any concerns they may have.

        7. Do what's been successful before

        Figure out what has worked well in the past and focus on doing more of that. You can easily discover by analyzing your marketing campaigns, GA4 or outreach campaigns.


        8. Make your lead interactions better

        Improve how you communicate with potential leads to get them more interested and responsive. Adjust when and how often you reach out to them.


        9. Look at the entire journey of your customers and identify patterns

        Study how people become customers, noticing any common paths they take. This helps you understand what works and what doesn't in your marketing and sales efforts.


        10. Get help from experts in lead generation or use outreach tool to generate leads

        If you’re not sure how to set up and conduct lead acquisition, network on LinkedIn and reach out to some experts in the field. They might have advice that can make the process smoother and bring better results. After all, that’s what LinkedIn is all about. 

        Or, you can use an outreach tool like Skylead by yourself to generate leads to start with. These tools often provide access to advanced features that can streamline the process and bring better results.


        Actionable example and steps to improve lead acquisition process

        To help you out with your lead acquisition improvement, let’s go through actionable steps you can take. We will focus on the beginning stages of the lead acquisition process for sales up until the lead nurturing phase.


        1. Lead qualification and prospecting

        Lead qualification and prospecting are like creating a map for your sales journey. It involves understanding your potential customers and identifying where to dig for treasure.

        Lead qualification is the process of determining how likely your leads are to buy your product or service. Prospecting, on the other hand, is about finding those potential customers in the first place.

        To make this process effective, you need to define your Ideal Customer Profile and Buyer Persona. Be sure to check out both articles with easy and actionable steps to creating these documents. 

        This will help you gather the necessary information to revise your approach and increase the effectiveness of your lead qualification process.

        Once you have your ICP and Buyer Persona clearly defined, you'll have a roadmap for your marketing and sales efforts. 

        Now, you can use that roadmap to begin LinkedIn prospecting

        To start with, use LinkedIn Premium or Sales Navigator filters to narrow down your search and identify potential leads. Ensure that your shortlisted leads fit your ICP and Buyer Persona criteria. If you’re using Sales Navigator, use Account filters to find your ICP, and Lead filters to find your buyer persona. 


        Image of Sales Navigator Lead and Account filters

        Once you have a list of your ideal prospects, copy that search URL for the next step.


        Sales Navigator masterclass banner with targeting options and Boolean search query


        2. Lead generation using Skylead 

        Once you have shortlisted your leads, you can create your outreach campaign. 

        As we said, you can use the different outreach tools. However, to demonstrate how to create a campaign, we’ll use our LinkedIn automation tool and cold email software, Skylead.

        Go to your campaign dashboard and hit the Create campaign button.


        Image of how to automate part of lead acquisition process, step 1, Create campaign

        Choose among various sources to import leads into your campaign, and paste the URL you saved from the previous step. Next, name your campaign and move on to the following step. 


        Image of how to automate part of lead acquisition process, step 2, Choose campaign type and insert lead source

        Here, you can set your additional email and LinkedIn settings. 


        Image of how to automate part of lead acquisition process, step 3, Set up campaign settings

        One of Skylead's feature is that you can add unlimited email accounts at no extra cost. Then, you can select all the emails you added, and Skylead will rotate them, bypassing the email limit. In other words, you can send thousands of emails and reach more leads faster. 


        Image of how to automate part of lead acquisition process, step 4, choose emails for outreach

        When you've finished tweaking your settings, hit Create Sequence

        This is a page where you create your Smart sequence. To clarify, a smart sequence is an algorithm you create, and Skylead will follow it to reach out to your leads, making your outreach more efficient and targeted. 

        To create one, drag and drop steps and conditions to create different scenarios, and Skylead will execute steps depending on each lead's behavior. However, if this is your first outreach campaign and you're unsure how to create one, use our proven Smart sequence templates


        Image of how to automate part of lead acquisition process, step 5, create smart sequence for outreach

        Your finished sequence should look something like this.


        Smart sequence, outreach flow example

        To make your lead acquisition process successful, personalize your outreach messages with variables such as the prospect’s name, company, etc. 


        Outreach tool personalization example

        We also advise including personalized images and GIFs to stand out and get a higher response rate.


        Outreach tool image or GIF personalization example

        Once your messages are in place, the only thing left to do is to hit the Start campaign and watch the magic happen!


        Image of Free Trial CTA banner with Skylead's smart sequence that demonstrates multichannel outreach using LinkedIn automation and email steps with if/else conditions


        3. Utilizing CRM and Smart inbox to nurture leads

        Once your campaign is live and the leads start responding, go to Skylead's Smart Inbox page. Here, you can manage all of your prospects' LinkedIn and email messages. This way, you can interact with them, nurture and convert without navigating between different platforms.

        Moreover, you can save reply templates for quicker replies and create labels to prioritize leads. It's as simple as that.


        Image of outreach tool Smart Inbox

        If you feel you need more organization with your leads, you can also use a CRM system to keep track of them. 


        Why should your business choose a lead generation tool as part of your lead acquisition process?

        If you're a business looking to generate leads, you have two options: 

        However, there are several reasons why automated tools may be a better choice for you.


        1. You’ll get better ROI.

        Firstly, Using an automated outreach tool as a part of your lead acquisition process can significantly enhance your return on investment (ROI). These tools streamline connecting with potential clients by automating repetitive tasks, allowing your team to focus on more strategic activities. 

        Automated outreach tools increase engagement rates and conversion potential by ensuring timely, consistent, and personalized communication. This efficiency not only saves time and reduces labor costs but also maximizes the impact of your marketing efforts, ultimately leading to higher ROI.


        2. You’ll receive stronger opportunities for lead development.

        Secondly, lead acquisition provides stronger opportunities for lead development. Acquired leads often come with a higher level of engagement and interest. Thus, your sales and marketing teams will have more to work with in terms of nurturing and conversion.


        3. Lead acquisition becomes more cost-efficient.

        Additionally, lead acquisition becomes more cost-efficient because acquiring leads through outreach tools come at a fraction of the cost. 

        This cost-effectiveness allows businesses to stretch their budgets further and allocate resources more strategically.


        4. You’ll get more time to nurture your leads.

        By streamlining a part of the acquisition process, you can devote valuable resources to building relationships and guiding prospects through the sales funnel. This allows for a more personalized approach, resulting in higher conversion rates and increased customer loyalty.


        5. You’ll get more control.

        Finally, automating a part of lead acquisition gives you more control over your LinkedIn lead generation efforts and ability to scale. 


        What is the lead acquisition cost? Lead acquisition cost formula

        Lead acquisition cost (LAC) refers to the expenditure incurred in acquiring a new lead for a business. It encompasses all expenses associated with attracting, capturing, and nurturing leads until they become customers. 

        The formula for determining LAC is relatively straightforward: 

        LAC = Total Cost of Lead Generation Activities / Number of Leads Generated

        To compute LAC accurately, start by identifying all costs related to lead generation, including,

        Then, sum up these costs to obtain the total expenditure. 

        Next, tally the number of leads generated during the same timeframe. 

        Finally, divide the total cost by the number of leads to derive the LAC per lead.


        Lead acquisition Vs. Customer acquisition - Differences

        Lead acquisition is a subset of customer acquisition. Lead acquisition focuses on identifying and gathering information about potential customers (leads) who have shown interest in your product or service. This process involves activities such as generating interest, capturing contact details, and nurturing these leads until they are ready to make a purchase decision.

        Customer acquisition, on the other hand, encompasses the entire process of converting leads into paying customers. It includes lead acquisition as the initial step but goes further to involve strategies and activities aimed at nurturing leads, closing sales, and retaining customers.

        Here are the core differences between lead acquisition and customer acquisition.


        Image of differences between lead acquisition and customer acquisition

        What are lead acquisition channels?

        Lead acquisition channels are the different ways businesses attract, engage, and convert potential customers into sales.

        Here are some of the lead acquisition channels you can opt for. 


        1. Email

        Email is a powerful channel for acquiring leads and driving sales. It involves:


        2. Organic Social Media interaction

        Social media platforms like Facebook, Twitter, LinkedIn, and Instagram play an important role in reaching potential customers. Sales teams can leverage social media by:

        As a go to strategy, you can simply use and rely on LinkedIn as a lead acquisition channel. 

        LinkedIn has proven to be highly effective for B2B lead prospecting and generation. Its professional network offers unparalleled opportunities for businesses to connect with potential clients, establish thought leadership, and generate quality leads. 

        You can share helpful content regarding your services or portray the problem-solving nature of your product. And then, share that helpful content with potential prospects to build trust and credibility.


        3. Social Media advertising

        For marketing teams, advertising compliments organic social media efforts by:


        4. Search engine optimization [SEO]

        Another great channel for attracting customers is through online searches. By optimizing website content to match search intent, businesses can:

        Each of these lead acquisition channels plays a vital role in the sales process, from attracting potential customers to converting them into paying clients.


        Why is it hard to acquire leads?

        It's challenging to acquire leads due to various factors. Marketers face difficulties in capturing potential customers' attention amidst the vast array of marketing channels available. 

        Cold calls, once a common tactic, are now largely ignored, with 97% of recipients disregarding them. Generating leads also requires investment; the mean cost per lead across industries is $198.44

        Additionally, not all organizations have a clear understanding of their lead generation efforts, with 12% of marketers admitting uncertainty about the number of leads they generate. Moreover, accessing accurate data is crucial for effective lead generation, yet nearly 40% of marketers believe their efforts could improve with better data. 

        Lead quality is another concern, with sales teams frequently encountering issues such as poor lead readiness to buy or difficulty in contacting leads. 

        Time constraints pose a significant challenge as well, with sales reps often too busy to promptly follow up with leads, hindering the conversion process. 


        Why does lead acquisition matter?

        One key reason why lead acquisition matters is its direct impact on sales revenue. 

        When a company gets leads, it increases its chances of turning potential customers into paying ones. Also, good ways of getting leads help companies get more customers and find new markets. If a company doesn't consistently get leads, it might struggle to make sales and keep up with other businesses.

        That's why businesses of all sizes utilize automated tools to streamline their sales processes. And this is where Skylead comes in to manage your lead acquisition process effectively! 

        Register for a free trial today and take your lead acquisition to new heights with Skylead by your side!


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        Ideal Customer Profile? Say what?

        Are you outreaching your leads and the efforts are just not paying off? Chances are you’re targeting the wrong crowd and your Ideal Customer Profile (ICP) isn’t right.

        Andrea, our Head of sales, says that pitching to the wrong crowd only means wasted time and resources. Luckily, we are here to help you create the Ideal Customer Profile (ICP). This article will show you:

        Our teams have worked hard to do the research, and now we present our findings, so pay close attention. 💡

        What is an ICP?

        The Ideal Customer Profile (ICP) is a firmographic description of companies that would benefit from your product/service the most. These companies should have the fastest sales cycle, highest LTV, and retention rate. ICP guides your targeted marketing and sales strategies to attract and keep valuable prospects efficiently.

        Your ICP is a company that:

        Pro tip: From our research, an Ideal Customer Profile can be positive and negative. We will focus on the positive ICP, but creating a negative ICP can help you outline all prospects that are a poor fit for your product/service. By keeping an eye on the negative ICP, you’ll surely avoid wasting your budget and time on the wrong companies.

        The difference between an ideal customer profile and a buyer persona

        ICP and Buyer Persona are crucial documents for sales, targeting, and prospecting on LinkedIn. Despite being similar, they serve different purposes.

        Firstly, an Ideal customer profile combines firmographic and demographic data that best describes a company ideal for your business. This data can include: 

        Secondly, a Buyer Persona is a document that describes an individual profile of a person involved in the buying process. While ICP outlines the perfect company, Buyer Persona details the individuals within. The data from your ICP might mention the decision-makers and their positions, but the data we need to create a Buyer Persona is a bit more personal:

        Basically, the Buyer Persona focuses on more psychological and personal details, while the Ideal Customer Profile focuses more on the company itself and the metrics.A single ICP may contain several Buyer Personas, which means you can target multiple roles within a single company. Additionally, businesses can have various ICPs, which typically differ by industry, highlighting a layered approach to market segmentation. Here’s how it looks:


        Image that describes difference between ideal customer profile and buyer persona

        Now, back to the ICP and Buyer Persona. Here is a simplified example of their main differences.


        Image demonstrating difference example between ideal customer profile and buyer persona

        Pro tip: If your company is new, it’s better to start by creating an Ideal Customer Profile and then move on to a Buyer Persona.


        Key Benefits

        Now, let’s look at how your outreach will change after clearly defining your ICP:

        1. Personalize your outreach - The main and most obvious benefit of customer profiling is that it can help every sales team personalize communications for each prospect. This can only lead to more engagement, a better experience for your prospects, and improved sales.
        2. Target a relevant audience - You will target more relevant prospects for your business that actually have a need for your product/service.
        3. Improve response rates - When you’re speaking to the right crowd in the right way, you experience better results and boost lead nurturing. A tailored approach can boost response rates significantly.
        4. Optimize customer acquisition - A good ICP can help you understand your best customers so you know what characteristics to look for in the future, helping boost customer acquisition.
        5. An informed market expansion plan - With a good ICP, you can easily determine your current market share and plan to expand your reach and discover untapped revenue, only to grow your business even more.
        6. Nurture brand loyalty and profitability - Knowing your audience and presenting a solution to their problem at the right time can help boost your brand image, thus attracting more loyal customers.

        Image of CTA banner 2 for watching Skylead - LinkedIn automation and cold email software demo


        How to create an ideal customer profile?

        An Ideal Customer Profile needs to be as detailed as possible to identify all aspects of your target companies, create a good base for your Buyer Persona, and help your LinkedIn lead generation activities. Here is how to create an ICP in case you:

        1. Already have an Ideal Customer Profile as your customer
        2. Don’t have an ICP as your customer or customers at all.

        If you already have an ideal customer profile as your customer


        1. Analyze your current customers' data

        When creating an ICP, data is your best ally. You can easily spot patterns and anomalies from which your business can benefit. In this case, you should start with your existing customers’ data.

        What we’ve learned from our experience is that the trick is to pinpoint your best customers. Here’s a list of questions you need to answer to find them:

        1. What company became your customer the fastest?
        2. Who are the customers that have the highest retention rate?
        3. What customers have the highest LTV?
        4. What company did refer your product and service elsewhere?

        2. Identify the patterns

        Once you have a list of companies that are your current customers according to previous criteria, it is time to analyze. The key here is to notice patterns and similarities between these companies.

        Here is the list of patterns to keep in mind when analyzing:


        Analysis pattern for creating an ICP

        Pro tip: Open Google Sheets for this step, note customers listed in rows, and put patterns in columns. Once you have them neatly written down, you can find similarities more easily.


        ICP Google Sheet table with noticeable patterns

        3. Have a chat with your customer

        By now, you should have rough data, which means it’s time to get personal and go deeper into the analysis. To gather more personal information, you can book online meetings and chat with your existing customers.

        Here’s a list of questions you can ask:


        Image of template questions to ask current customers to create ideal customer profile

        Keep in mind that not all customers have time to talk to you, or your meeting may not be their priority. If you did the social selling part right, you would have instant positive feedback because of your well-established relationship with them.

        From what we have learned so far, you need to find an alternative motive for the customers so they are willing to hop on this meeting. This is where discounts or gift cards come into play. You will get valuable information, and they will gain something in return—a win-win.


        4. Assemble information about your ICP

        You are almost done. The last step is to assemble all this information in one place. As we mentioned before, it would be easier to start with ICP industry segmentation and go on from there. 

        Now that you have defined an Ideal Customer Profile, you can adjust your sales and marketing efforts to target the right companies for your business. If you create an ICP in this way, you’ll have actionable data to find your profile right away and pointers on how to personalize outreach, but more on that second part later.

        Note that later in this blog, you’ll get a chance to download our ready-made template you can use, so keep reading. 👇


        Image of CTA banner 1 for Skylead salesbook - ready-to-use outreach template that can be applied to our LinkedIn automation and cold email software


        If you do not have an ideal customer profile using your product or a service

        In this case, we don’t have much data to go on, so we will create the ICP from scratch. If you don’t have an ICP as your customer or any customers at all, follow the steps below to create the profile.


        1. Identify your ideal customers 

        One of the best ways to start creating an Ideal Customer Profile in case you don’t have any customers is to zero in on the companies you believe will most benefit from your product or service. You can do this by identifying a couple of things on your end:

        Now, choose a group of ideal companies to research. Follow their founders or other decision-makers and discover what they write about. Are there any pain points they often talk about? Visit their websites or check out their LinkedIn pages. This approach will help your sales and marketing team narrow down the target group and be more effective in their activities.


        2. Identify the key aspects

        Similarly to the previous approach, you should add firmographic and demographic data to the companies list. Here is the information you can gather about these companies and add to the list next to the companies’ names: 

        Pro tip: When creating an ICP, our best advice is to make your ICP as detailed as possible since it will provide the best options for LinkedIn lead generation targeting. 


        3. Finding personal information about the company

        To make your ICP as detailed as possible, you need to find more personal information about the companies, which means you need to reach out to them. 👋

        Do not underestimate the power of LinkedIn - most people will be glad to chat with you and share experiences. You can go one step further and use this opportunity to reach out to their decision-makers and start your social selling while you gather data.

        Here’s a template example of a conversation starter invite to connect and a follow-up:

        Hey {{firstName}},

        Your profile struck a chord with me, particularly your role as {{occupation}}. How about we connect and share a few unscripted insights since we work in similar fields?

        From there, you can continue the conversation like this:

        Hey {{firstName}},

        Thanks for welcoming me into your network! I noticed your impactful role at {{currentCompany}}, and I'm curious—what challenges do you face in your position? I'm in the midst of creating a solution tailored for professionals like you, and your insights could be incredibly useful.

        Looking forward to hearing your perspective!

        Here are a couple of questions you can ask if they are on board:


        4. Build an ideal customer profile

        The last step is to assemble the information you gathered, which we will show you in our template below. 👇

        Note: If you choose companies that work in different industries, start with industry segmentation first, and import the rest of the data to create multiple ICPs. Otherwise, you will have only one.


        Ideal customer profile template

        Here’s what an assembled Ideal Customer Profile should look like for a fictional company that offers a time-tracking system to other companies.


        ICP template

        If you want to download this template, be sure to click here and make a copy.


        How to use ICP for lead generation

        Now that we have an Ideal Customer Profile, it’s time to use it to identify your ideal leads. Note that, from what we have learned over the years, companies that don’t perfectly match your ICP are still worth a shot. The retention rate will possibly be lower or the buying experience longer, so optimize and adjust your efforts accordingly.

        The Ideal Customer Profile is easy to apply for lead generation. The idea is to search for and create a company leads list to match your ICP and then reach out to them. Here’s how to do it. ⬇️


        Step #1 - Find your ICP via LinkedIn

        LinkedIn is a powerful lead generation tool. So, what you need to do now is use your ICP by going to LinkedIn and doing a similar companies search. Here’s how:

        Go to your LinkedIn account and research the industry or type of companies defined in your ICP document. Then use additional filters available to narrow down the search according to your ICP.


        LinkedIn basic search example

        When the search is complete, make sure to jot down all the companies. Then, continue from there by clicking on every company page in the People section, as shown below, to find your qualified leads. 


        Company profile, People section

        Create a CSV file with every lead’s first name, last name, profile URL, and email. And then save this file for the next step.


        csv-file-from-ideal-customer-profile-to-use-for-lead-generation-campaign

        Hacks to find leads using Sales Navigator

        There are two ways you can filter your leads if you have a Sales Navigator subscription.


        1. Find leads from the company profile

        Go to your Sales Navigator search, apply Sales Navigator filters, and see the results. Find your ideal company from this list, and click on the three-dots button. Then, click on “View Similar”. 

        "View Similar" is a useful Sales Navigator feature that will try to find companies most similar to the company you choose according to industry, company size, etc. It will show you up to 50 similar companies.
        You can also usethe existing customer you selected as your ICP, type theirname in the Sales Navigator search bar, and click on the “View Similar” button for that company.


        Sales Navigator search 1

        From there, click on the company you are most interested in, find your decision-maker, and save them to the lead’s list. Repeat the process for every company.


        Sales Navigator search screenshot 2

        Step #2 - Create an outreach campaign

        You can reach the leads you find manually, but to make this process even easier, you should use a sales engagement tool to do it for you. Let’s take Skylead, for example–a LinkedIn automation and email outreach software.

        First, to create a campaign, choose your lead source. If you've written down all the decision-makers from your ICP in Google Sheets, you can upload it as a CSV file. However, if you used LinkedIn or Sales Navigator filters to find them, copy the search URL and paste it into Skylead. 👇


        create a campaign in Skylead, step 1 screenshot

        The next step is to adjust the campaign settings, such as start date or LinkedIn and email settings preferences, and click on the “Create sequence” button. 🧰


        Create sequence screenshot

        Note that what makes Skylead’s first-to-market Smart sequences special is that you can combine LinkedIn and email action with if/else conditions. This will help you get to your prospects one way or the other while maximizing touchpoints with leads. 

        How? Through a carefully thought out and placed a set of actions. Here’s what you can drag and drop in the sequence builder to create an outreach flow 👇


        Actions and conditions

        A clear ICP will allow you to determine which steps or communication channels to use in your outreach campaign. Plus, you can use personalized visual elements that match your ICP thanks to our Image & GIF personalization feature to increase your response rate to 63%.


        Image and GIF personalization

        Lastly, once you’re done combining elements and personalizing, your sequence will look something like this:


        Smart sequence example

        Image of Free Trial CTA banner with Skylead's smart sequence that demonstrates multichannel outreach using LinkedIn automation and email steps with if/else conditions


        Frequently Asked Questions - FAQ


        How do you measure the success and accuracy of an ICP over time, and what metrics are most important?

        To measure the success and accuracy of an Ideal Customer Profile (ICP) over time, companies should track conversion rates, sales cycle lengths, customer lifetime value, and retention rates. Adjustments to the ICP may be necessary as these metrics are analyzed to ensure alignment with market conditions and customer needs.


        Are there industry-specific variations in creating an ICP, and how should companies in different sectors adapt the template provided?

        Industry-specific variations in creating an ICP do exist. For instance, the factors that define an ideal customer in the technology sector may differ significantly from those in the manufacturing sector. Companies should consider their unique industry trends, challenges, and customer behaviors when adapting the ICP template.


        How can small businesses or startups with limited data or customer interactions effectively create an ICP?

        Small businesses or startups with limited data can still effectively create an ICP by leveraging industry reports, competitor analysis, and qualitative feedback from initial customers or stakeholders. These insights can form the basis for a preliminary ICP that evolves with more customer interactions and data accumulation.


        Ready to find your ideal prospects?

        In conclusion, an Ideal Customer Profile allows you to narrow down, analyze prospects, and optimize your approach. It shows precise challenges—valuable information to help you adjust unique selling points and offer tailor-made solutions to your prospects’ problems.

        To jog your memory once again, here are the 4 easy steps you need to take to create an ICP:


        ICP table

        Pro tip: After creating an ICP, the next step is to create a Buyer Persona

        Did you make your ICP? Good, then use Skylead to get to your prospects faster and save up to 11 hours of manual work per week. Come, say hi via chat on our website, and test our all-in-one tool during a 7-day free trial. Let’s get to those perfect prospects together and enjoy the results of hard work. 🤝


        Launch your first outreach campaign today!
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        If you've ever wondered if there is a way to speed up lead-generation activities, we have a proposition - try automated lead generation.

        Yes, that's right. Automation has been around for a while, especially for lead generation and management. And no wonder it's so effective since this way, you can find the most qualified leads and scale up your business. But, more importantly, you can generate your leads daily. 

        That said if you wish to use lead generation automation properly but need to figure out how - fear not. We will guide you on how to automate every sales and marketing lead generation task.  


        I'm in GIF

        What is automated lead generation?

        Automated lead generation is a process of using technology to perform time-consuming sales and marketing lead generation tasks on your behalf. To do this, you have different kinds of automation tools at your disposal. For example, you can use software to automate sending emails or LinkedIn connection requests.

        Automated lead generation offers benefits such as:

        That said, there are plenty of automation tools on the market to choose from. However, let’s first distinguish the types of sales and marketing lead generation activities to discover what tool you should use accordingly. 


        Types of automatic lead generation

        There are 2 types of automatic lead generation, but they best work when used in synergy. 


        Inbound lead generation automation

        Inbound lead generation is a marketing strategy for attracting leads to your company. For example, a marketing team can create content valuable to the best leads for your business. The purpose of the content is to compel a lead to first take specific actions that will eventually lead to sales.

        In addition, since leads nowadays focus on researching independently, inbound lead gen focuses on helping rather than selling. In other words, it shows the way toward your brand content pieces such as blogs, ebooks, and guides.

        That said, inbound lead gen automation means streamlining the said tasks using automation tools. For example, you can use the following types of tools to automate your inbound tasks: 

        Pop-ups & forms - to offer personalized content, lead magnet or surveys on the website.


        Outbound lead generation automation

        Outbound lead generation is about finding and reaching out to your ideal leads directly without waiting for them to reach out to you. To clarify, rather than waiting for leads to find your website and reach out like inbound lead gen, you are the one who makes the first move. 

        That said, to automate your outbound lead generation tasks, you can use the following types of tools:


        B2B lead generation automation VS B2C lead generation automation

        Business-to-Business (B2B) lead generation automation is a process of using software to generate potential leads who work in a company to offer them your services.

        On the other hand, Business-to-Consumer (B2C) lead generation automation uses software to streamline and generate leads who are individual customers

        Even though they have different potential customers, both B2B and B2C companies use the same lead generation automation for a similar purpose. Here is how different companies use types of automation tools for their purpose.


        Image that shows difference between automated B2B and B2C lead generation

        How to automate lead generation [Step-by-step guides]


        Automated outbound lead generation guide


        1. Define your ICP and buyer persona

        Your outbound lead generation needs a good basis to get quality leads that convert. That’s why sales teams start off their lead generation process by creating Ideal Customer Profile and Buyer Persona. This way, you can generate the best leads and guide them through the sales funnel. Not to mention, these documents will help you with the lead scoring. 

        The best practice for the creation of both of these documents is to analyze your current customer data and gather users who:


        2. Find contact data

        Once you establish your ICP and Buyer Persona, it’s time for prospecting.  

        Almost all sales teams use LinkedIn prospecting to find the best leads for their sales funnel. Moreover, there are a lot of proven LinkedIn lead generation strategies out there to find quality leads. However, when it comes to gathering the leads’ contact information, it’s best to automate the process and find tools that will help you do just that. 


        3. Craft a compelling message

        Whether you wish to use LinkedIn outreach or any other medium, consider your messaging carefully. Cold outreach is hard when you know nothing about the person. That said, it’s important to include research into the lead generation process and figure out what your leads are all about.

        In other words, comb through their LinkedIn profile, and find the About section, posts they published, or what they shared. This way, you can personalize your communication and be more genuine in showing an interest in solving their problems.

        Another tip for successful messaging is to mention your unique selling point tailored to their exact pain point.  

        That said, if you need help crafting such a message, you can always use Chat GPT for sales messages. 


        4. Send cold emails

        It’s easy to let the cold email mistakes slither into your outreach. However, you reduce the chances of some of these mistakes by using automated lead generation tools to send cold emails. 

        Only keep in mind that 70% of salespeople stop at one cold email. However, incorporating follow-up messages into your sequence increases your chances of hearing back by 25%. So be sure to send follow up emails as well. 


        5. Automated LinkedIn lead generation

        LinkedIn and email outreach have been part of the sales funnels for years. And with hundreds of leads we reach every week via LinkedIn, it’s time-consuming and nearly impossible to get desired results - unless you use different automated lead generation tools.

        That’s why various LinkedIn automation tools are there to help you streamline different outreach actions on LinkedIn. For example, our very own Skylead can automate sending connection requests, messages, and free & paid InMails. In addition, you can combine these actions and create scenarios based on your leads’ behavior; but we’ll talk more about that later on.


        Image of CTA banner 2 for watching Skylead - LinkedIn automation and cold email software demo



        6. Lead automation: Nurture the leads

        Once you start conversing with your leads, you need to keep track of them. This is where CRM, like Hubspot or Pipedrive, comes into play. To clarify, Customer Relationship Management is a software that helps you automate gathering all the information about your sales leads in one place, such as:

        This way, you can check where your leads are in the funnel and what level of nurturing they need.


        Automated inbound lead generation guide


        1. Set up your lead generation website

        The first step towards automated lead generation is creating a website to connect all your automated lead generation tools. We can write an entire blog on creating a website, but we’ll mention 3 most important things.

        Firstly, good practice here is to create a website that will provide the best user experience with UX/UI design that converts

        Secondly, your content marketing team must prepare visuals and texts for the website. The text needs to provide information about your product or service but in a way that describes how it solves the problem and removes pain points your high-quality leads have. 

        Lastly, it would be best to create an SEO plan to rank your website better. 


        2. Create a lead magnet

        The second step is for your content marketing team to create a lead magnet. 

        A lead magnet is a guide, eBook, or mini-course you publish on your website for leads to download. In exchange, you ask your leads to leave their information, such as name, surname, and email address.

        This is one of the lead generation strategies, so you can gather the emails and send your leads newsletters. Or you can let your sales team reach them out.

        However, keep in mind that you cannot ask for leads' emails just for anything. The lead magnet you create needs to offer valuable information and practical knowledge tailored to your leads' needs.

        Once you create a lead magnet, you can automate the process by connecting your forms to Hubspot or Monday CRM. This way, you can automatically create a deal. Moreover, if your CRM and outreach tool are connected, you can push the leads to your campaign. 


        3. Set up your landing page

        To generate high-quality leads organically or via ads, you need a landing page that provides the best user experience. In other words, it needs to contain concise information tailored to your high-quality leads. So the best practice here is to have dedicated feature pages and what problems they solve

        The information you provide needs to have a converting design and info so your visitors wish to take action. In addition, your landing pages need to be as SEO prepared as possible.

        Lastly, speaking of action, your landing page should contain a contact form or any lead magnet you wish to promote to gather quality leads.


        4. Capture leads with a chatbot

        Another way to generate leads via your website is to use a chatbot. It allows you to turn your website visitors into leads and qualify them for future sales or marketing activities. 

        For example, you can set your chatbot to pose a list of questions before leads can contact the support team. This is a perfect automation system for lead scoring and qualifying

        For example, with some chatbots, you can set up to automatically gather information, such as email addresses, company sizes, or other information relevant to collecting qualified leads. Once it does, like with lead magnets, you can automate creating a deal in your CRM and pushing the leads to your outreach campaign. 


        5. Get traffic to your page

        Once you’ve done everything we’ve mentioned above, you need to get leads to your website to generate them. There are two ways you can get traffic:


        6. Lead management automation: Nurture the leads

        When you start getting leads to your website, you need to nurture them to some sort of conversion. Therefore, look no further than using pop-up forms or chatbot conversations personalized to their web behavior.  

        You can personalize your automated messages and offer relevant content by, for example:


        7. Use marketing automation for lead generation

        Once you gather your leads’ emails, it’s time to use marketing automation and outreach them. You can create email campaigns to offer personalized content on a mass scale based on your leads’ behavior

        For example, you can send certain messages depending on whether they opened an email. In other words, you can create an entire sequence with different scenarios to offer tailored content that will lead to conversion. 


        Automated lead generation for marketing sequence example

        The good practice here is to start with valuable educational content, then offer a solution to the particular problem, and then present your product or service. In other words, never start the first message with your pitch. 


        Best lead generation automation tools

        We will name a few best lead generation automation software and their Capterra scores. However, feel free to research other tools and check review websites should you feel the need to do so. 


        1. Skylead


        Skylead dashboard, tool to automate lead generation

        Yup. As we previously mentioned, that's us. 🙂 

        Skylead is a LinkedIn automation and cold email software that streamlines the most time-consuming marketing, recruiting and sales outreach tasks. In other words, these tasks include sending:

        to all your leads you imported into Skylead via LinkedIn, Sales Navigator, Recruiter, your CRM (using API) or CSV file.

        Moreover, this software as a service allows you to also:

        What makes Skylead special are Smart Sequences and their if/else conditions. To clarify, Smart Sequences are action paths you create using the activities mentioned above and combining them with if/else conditions. This way, you can create countless scenarios that Skylead uses to outreach your leads according to their situational behavior. 

        That said, here is an example of one Smart Sequence.


        Automated lead generation tool, outreach campaign sequence example

        Moreover, you can connect Skylead with any tool, such as CRM using webhooks or API and push or send data. 

        Use cases

        You can use Skylead for various reasons. However, we will mention a few depending on the team you might belong to.


        Image of how different teams use automated lead generation with examples

        Pricing

        Skylead has an all-in-one pricing plan of $100 per user/month.

        Capterra score: ⭐ 4,8 / 5 


        Image of Free Trial CTA banner with Skylead's smart sequence that demonstrates multichannel outreach using LinkedIn automation and email steps with if/else conditions



        2. OptinMonster


        Automated lead generation tool example, OptinMonster

        br]

        This is another lead generation tool considered one of the best marketing strategies you can use on your website. Marketing teams use it for ecommerce lead capture. However, B2B marketers frequently use it for their lead generation efforts as well. 

        OptinMonster is a software that offers automated lead generation forms presented as pop-ups, slide-in windows, and gamified spin-to-win wheels. Moreover, you can place these pop-ups or forms on any landing page. 

        That said, these automated forms help you gather contact information to build an email list for your email campaigns, display personalized content, and nurture your visitors through their customer journey.


        Features

        OptinMonster’s main advantage is that it turns your website visitors into paying customers, webinar attendees, or newsletter subscribers. That said, many B2B marketing teams use these forms to increase any conversion rate, thanks to:


        Page-level targeting 

        You can display pop-ups, forms, and notifications based on the user’s interaction with different landing pages.


        Exit-intent technology 

        OptinMonster monitors visitors’ movements and detects when they plan to exit from the page without leaving their contact information or purchase. This way, you can increase conversion rates. Or, as a part of your content marketing strategy, gain additional newsletter subscribers, webinar attendees for future email campaigns.


        Lightbox pop-up

        This pop-up or notification appears thanks to triggers, and once it does, your visitors need to make a decision. What’s best is that there are no distractions, as your other website content can be faded in the background. 


        Onsite retargeting 

        You can show returning visitors something new every time they return to your website. Simply create pop-ups to show new promotions or offers based on their previous interactions on your website. 


        List segmentation 

        You can reduce website abandonment and churn by providing personalized content for your leads from the email list and website. What’s more, you can integrate OptinMonster with any CRM app, such as Hubspot or email automation software, to further adjust your messaging. 

        Pro tip: Create a synergy between your marketing and sales teams. Once you generate leads through OptinMonster, you can push them automatically to your Skylead sales or marketing campaign through API. 

        Pricing

        OptinMonster has 4 pricing plans:

        In addition, they offer around 40% off per month if you opt-in for an annual subscription.

        Capterra score: ⭐ 4,3 / 5 


        3. Moosend.com


        Example of automated lead generation tool, Moosend

        In general, Moosend is an email automation tool that helps you create and send personalized newsletters to your leads. It’s most suitable for small businesses specializing in e-commerce. However, this automation tool can be used for B2B email campaigns as well. 


        Features

        One of the best things about Moosend is that you can create newsletters or pop-up banners with a simple drag-and-drop

        In addition, they leverage AI to analyze the data from your website, such as your subscriber behavior. This way, you can send more personalized messages or email notifications and maximize customer experience and retention.

        That said, similar to Skylead, you can use this marketing automation tool to create a sequence with if/else conditions such as “if the purchase was made” and so on. This way, you can check for your subscriber’s actions and send suitable follow-up messages.  

        Moosend offers a vast library of templates to create newsletters or landing pages for email marketing campaigns. Whichever you choose, you’d be glad to hear that every template comes with device optimization functionalities. 

        Next, you can group leads from your email list and send separate messages. You can divide the leads based on keywords, if they clicked on the link in the previous email, etc. 

        Like OptinMonster, Moosend can help you gather new leads and increase your lead generation efforts. In other words, it offers customizable forms like pop-ups to promote your lead magnets, like webinars, and create email lists. 

        Lastly, you can integrate Moosend with your CRM, such as Hubspot, or other apps to streamline your related tasks.  


        Pricing

        Moosend has 2 pricing systems:

        Capterra score: ⭐ 4,6 / 5 


        Image of Free Trial CTA banner with Skylead support team and text "We suport you from day 1"


        4. Mailchimp


        Automated lead generation tool example, Mailchimp

        Another email automation software on our list is Mailchimp. This marketing automation tool started off as software for marketers to help them create newsletters in the e-commerce environment. However, it developed to be much more - a well-rounded automated lead generation tool. 


        Features


        Email marketing

        Firstly, Mailchimp offers an email automation tool for sending newsletters or other messaging material to your subscribers. You can create your own message design or use the template

        Regarding targeting, you can segment your leads based on their behavior, such as: 


        Lead gen

        Mailchimp offers a couple of features that are perfect for B2B lead generation. 

        Firstly, they have their own website builder to create beautifully-designed landing pages for your new leads. In addition, you can make it from scratch or from the numerous templates they offer.

        Secondly, they offer sign-up and pop-up forms for your website to generate potential customers. Moreover, you can also integrate their free appointment scheduling tool so potential leads can book calls with your sales team. 

        Lastly, Mailchimp offers a campaign manager that combines social media platforms, Facebook, Instagram, and Google Ads, into one dashboard. This way, you can target potential leads with similar interests as your current contacts. Or you can retarget visitors while they are browsing through the web or their social media. 


        Automated customer journeys

        Last but not least, Mailchimp has a function to enhance user experience with Customer Journey Builder. In other words, you can automate activities, such as emails and follow-ups, according to your leads’ behavior and nurture them to conversion. 

        Moreover, you can integrate Mailchimp with any app, including your CRM of choice or LinkedIn outreach solution for omnichannel presence.


        Pricing

        Mailchimp offers 4 plans with the following highlighted features:

        Capterra score: ⭐ 4,5 / 5 


        5. Tidio


        Automated lead generation tool example, Tidio

        As mentioned before, one of the best lead capturing ways is using a live chat or chatbot. And Tidio is one of many on the market. 

        In other words, it can automatically collect and qualify leads based on their website behavior. For example, they can visit a pricing page, and if you offer a custom quote, a chatbot can ask if a person is interested in it, and they can leave the information.  

        Moreover, you can set Tidio to answer FaQs, offer news, or upsell your users. This way, you’re leaving time for your support team to focus on burning problems while improving your customer experience. 


        Pricing

        Tidio offers a couple of pricing plans, respectively:

        Capterra score: ⭐ 4,8 / 5


        Automated lead generation examples

        Here are examples of lead generation automation you can apply in your business right away. 


        1. Lead capture framework


        a. Create a lead magnet

        Craft valuable content like ebooks, masterclasses, templates, and webinars. In addition, remember that the content you create needs to resonate with your leads so they are willing to leave you their contact information. For example, you can offer a sales book with templates and cold outreach strategies. 

        Once you create your work, you can gather the info with automated lead generation forms. Moreover, you can link the forms to CRM for the sales to take over, or an email outreach tool so your leads can go straight to your email outreach list.

        Lastly, to promote your lead magnet, you can publish ads to generate a large pool of leads. Or use pop-ups to promote the content throughout the website depending on users’ behavior.


        b. Set up chatbots

        Use chatbots to automate qualifying leads and gather their contact information. 

        You can set chatbot scenarios to offer the lead magnets or some free service depending on users’ website behavior. Or, if a person wants to contact your customer support, develop a list of qualifying questions. This way, the chatbot can send them to a database such as your email list or CRM. Moreover, your support team will get context about the leads. 



        2. Framework for finding leads

        You can automate finding outbound leads by using prospecting tools such as: 

        This way, you can build your lead list, send them to your CRM and prepare for email or LinkedIn outreach. 


        Sales Navigator masterclass banner with targeting options and Boolean search query


        3. Outreach framework


        a. Inbound outreach

        Once you’ve got your inbound leads’ info, reach out. You can prepare a special cold outreach campaign using Skylead. In other words, create your sequence and craft your messages so they slowly turn the leads into paying customers.

        For example, you can use Skylead to reach out to your leads via email. In other words, import your leads via CSV file or using LinkedIn, Sales Navigator, or Recruiter. Moreover, once you start your campaign, you can push leads from your email list or CRM using API.


        How to automate lead generation step 1

        If you found your leads using LinkedIn but wish to send them emails, you can use Email Discovery & Verification feature as a step. This way, Skylead finds and verifies leads’ email addresses. So, you don’t have to use a separate tool to scrape email addresses. Instead, you have it all here in Skylead.

        Then, create your Smart Sequence depending on their behavior (e.g., whether they opened an email or clicked the link). For example, your Smart Sequence can look something like this:


        How to automate lead generation, outreach step 2

        Lastly, write your sequence messages, and personalize them. Moreover, you can write up to 5 subject lines and the body variants to test and see what messaging drives the most results. 


        How to automate lead generation, outreach step 3

        b. Outbound outreach

        You can use Skylead to reach your outbound leads as well. To do this, repeat the steps above:

        However, remember that you will get the best results if you opt-in for multichannel outreach. That said, feel free to use LinkedIn steps such as Invite to connect, Follow, View, Message and InMail.


        4. Customer and lead nurturing framework

        You can automate lead nurturing by integrating your CRM with the outreach tool and exchanging the data between the two. This way, you can label leads, or send them to outreach campaigns

        In addition, you can use Skylead for your customer-nurturing program. That said, you can send automated outreach campaigns for: 


        Frequently asked questions


        What are the ethical considerations when automating lead generation on LinkedIn?

        When automating lead generation on LinkedIn, it's vital to maintain transparency and respect user privacy. Avoid spamming and ensure all automated interactions provide value to potential leads. Ethical automation respects LinkedIn's terms of service, focusing on building genuine connections rather than exploiting the platform.


        How can businesses ensure the quality of leads when using automation tools?

        To ensure the quality of leads when using automation tools, you should define clear target parameters and continuously refine your ideal customer profile. Utilizing advanced filtering options and personalized outreach messages can significantly increase the relevance and quality of automated lead generation efforts.


        Can automation tools integrate with other CRM platforms, and how does this affect lead management?

        Many automation tools like Skylead are designed to integrate seamlessly with CRM platforms, enhancing lead management processes. This integration allows for the automatic update of lead information and activities, providing a unified view of the sales funnel and enabling more efficient tracking, nurturing, and conversion of leads.


        Skyrocket your leads and conversions with automation

        80% of marketing automation users experience an increase in the number of leads, and even 77% an increase in conversion. That is no small number to ignore. 

        That said, we hope this article helped you understand how you can automate your lead generation activities.

        However, before you do, create a good-quality basis for the automation, such as your website, content strategy, and LinkedIn profile. Only then will you be able to pave your way for successful lead generation automation. 

        After all, once you go automation, you will start looking at your other tasks and ask yourself:


        Automated lead generation meme

        Automate your outreach! Sign up for Skylead’s 7-day free trial.


        Launch your first outreach campaign today!
        Start free now Start free now

        A well-crafted LinkedIn connection message can make a busy decision-maker click Accept to yours and leave pending the other 50+ connection requests they received that day on the platform. 

        With over 65 million decision-makers, LinkedIn is THE #1 professional social network that made it possible for the entire world to connect business-wise

        However, while it’s true that, today, you can find anyone you need on the platform, the volume of messages certain professionals get on a daily basis is so high that you need to find a way to stand out from the crowd to get their attention. 

        To understand how important connections are on LinkedIn, bear in mind that 98% of sales representatives with more than 5,000 LinkedIn connections mostly surpass their selling quotas.

        The maximum size of your network on LinkedIn is limited to 30,000 connections, so you want to use that number to connect with LinkedIn members relevant to your business (and you want to do so before your competitors, so… ⬇️ )



        In this blog, we will: 


        How to send a connection request on LinkedIn?

        To connect with a LinkedIn member from the search result, click on the Connect button in the top right corner of the member’s LinkedIn profile section. 


        How to send a linkedin connection request from a linkedin search result

        OR

        Open the LinkedIn member’s profile. Click Connect


        How to send LinkedIn connection message from LinkedIn profile

        How to cancel a pending LinkedIn connection request?

        Not a lot of people monitor their pending LinkedIn connection requests, which is wrong because the integrity of their LinkedIn profile could get damaged. Essentially, good pending-request hygiene can save you from LinkedIn jail and improve your acceptance rate on the platform. 

        That’s why, we wrote a complete guide on How to cancel your LinkedIn invite, and, above all, explained in detail:

        Skylead users have the benefit that you can set up Skylead to withdraw pending requests to safeguard their LinkedIn profiles and allow them to send invites to connect to other people relevant to their business. 


        How to delete pending invites in LinkedIn automation and cold email software, Skylead

        In the meantime, if you just wish to cancel a pending LinkedIn connection request,  first click My Network on your LinkedIn profile home page. 


        How to cancel pending LinkedIn connection request on LinkedIn, step 1

        Choose Manage or See all.


        How to cancel pending LinkedIn connection request on LinkedIn, step 2

        Choose Sent and the Withdraw option that’s next to the LinkedIn member’s name.


        How to cancel pending LinkedIn connection request on LinkedIn, step 3

        If you cancel a LinkedIn connection request, you won’t be able to send it again to the same member for the following 3 weeks


        How to cancel pending linkedin connection request, the Withdraw invitation pop-up

        How to message someone on LinkedIn who is not a connection?

        There are 3 types of connections on LinkedIn, and here is how to message every one of them.  


        How to write a connection message on LinkedIn [5 best practices]

        So, as mentioned above, it takes only a few people to deny your LinkedIn connection request and click I don’t know this person for you to be flagged on LinkedIn. 

        So, we decided to share 5 guidelines followed by our sales team when writing a LinkedIn connection message. 


        Look for common ground.

        Mentioning any common ground turned out to be a positive practice. It could be a community you both belong to, a shared interest, a school, an industry, or even the same point of view on a specific topic.


        Stay professional. 

        Reach out to other members in a professional manner. Avoid making personal references or giving compliments that are not business-related or argued.


        Personalize your LinkedIn connection messages.

        Addressing your lead by name is a must. Then, any other detail that you can mention, such as - the company name, the exact job title, set of skills, or job description, shows that you did your research. The more you know about your lead, the higher the chances of getting accepted on LinkedIn and turning that lead into your customer.


        No generic nor irrelevant LinkedIn connection messages.

        Even a blank LinkedIn connection request is better than I’d like to add you to my network.

        Also, it’s hard for a pharmaceutical sales representative to be interested to read your article on SEO. Know who you are talking to.


        Avoid selling straight out the gate.

        Even if they need and like your product or service, no one will purchase anything without any additional info, chat, or call.


        Image of CTA banner 2 for Skylead salesbook - ready-to-use outreach template that can be applied to our LinkedIn automation and cold email software


        25 LinkedIn connection message examples [Up to 78% acceptance rate]

        Tailor-making a LinkedIn connection message to each lead might seem a bit time-consuming, but it doesn’t have to be (not if you’re using Skyleaaaad 😂 ). 

        Jokes aside (or not!), the results of sending personalized LinkedIn connection messages are pretty rewarding. 

        Once you get used to the principles of writing in a compelling, LinkedIn-friendly way, your LinkedIn outreach will become a much more enjoyable experience. 

        Until then, use the LinkedIn connection message examples below that our team and users tested to grow their networks with relevant prospects. 


        Mention a mutual connection


        Template

        Hello {{firstName}},

        I noticed that you are connected with {{mutualConnection}}.

        {{mutualConnection}} and I worked together at {{company}}. I really loved {{whatYouLovedAboutMutualConnection}}.

        I see that we are both in the {{industry}} industry and would love to have you in my network. 


        Example


        LinkedIn connection message example, Mutual connection

        OR 

        Template

        Hello {{firstName}},

        {{mutualConnection}} pointed me your way for B2B lead generation services – would love to connect.

        Example


        LinkedIn connection message example, Mutual connection version 2

        Reaching out to a candidate (as a recruiter)


        Template 

        Hello {{firstName}},

        It seems that you’ve been a great addition to your team at {{company}}. Way to go! 

        I would like to talk to you about a business opportunity. 

        But even if you’re not interested, it would be great to have you as part of my network!


        Example


        LinkedIn connection message example, Recruiter to candidate

        OR 


        Template 


        Hello {{firstName}},

        I am reaching out to you for your vast experience as a {{occupation}}.

        {{company}} is currently searching for a {{position}}.

        If this sounds interesting to you, let’s connect. 


        Example 


        LinkedIn connection message example, Recruiter to candidate, version 2

        Reaching out to a recruiter (as a job seeker) 


        Template 


        Hello {{firstName}},

        I saw that you are a recruiter at {{company}}.

        I am a {{occupation}} with {{number}} years of experience in the {{industry}} industry, currently seeking new opportunities.


        I’d like to connect and chat to see if my background fits any of your openings. 


        Example 


        LinkedIn connection message example, Candidate to recruiter

        OR 


        Template 


        Hello {{firstName}},

        I see that you’re the recruiter in charge of the {{occupation}} position at {{company}}. 

        I am very interested in applying but would like to ask you a few questions first. 

        Let’s connect. 


        Example 


        LinkedIn connection message example, Candidate to recruiter, version 2

        Intro to a collaboration proposal


        Template 

        Hello {{firstName}},

        I am a long admirer of your work. 

        I followed your advice regarding {{topic}} that you shared {{where}}. {{achievedResult}}.

        Thank you once again! 

        Would love to connect! 


        Example 


        LinkedIn connection message example, Collaboration proposal

        Connect with a member of the community


        Template 

        Hello {{firstName}},

        Your post in {{mutualCommunity}} was quite insightful. 

        I particularly liked the part where you said {{quote}}. 

        I would like to discuss it further with you. Let’s connect. 


        Image of CTA banner 1 for Skylead salesbook - ready-to-use outreach template that can be applied to our LinkedIn automation and cold email software


        Example 


        LinkedIn connection message example, Shared community

        OR 


        Template

        Hello {{firstName}}, 

        I saw that you are also a member of {{mutualGroup}}.

        I would love to connect with you since we both work in the {{industry}} industry.


        Example 


        LinkedIn connection message example, Shared community, version 2

        Approach an event attendee


        Template 

        Hello {{firstName}},

        It was great speaking to you at the {{eventName}} {{when}}. 

        What you do at {{currentCompany}} sounded fascinating and it totally inspired me! 

        I’d definitely like to stay up-to-date with your work.

        Thank you in advance for connecting!


        Example 


        LinkedIn connection message example, Event attendees

        OR

        Template 

        Hey {{firstName}},

        I saw you at the {{eventName}} but I didn’t get the chance to approach you and introduce myself. How did you like the {{eventName}}? Would love to connect here and stay in touch! 


        Example 

        LinkedIn connection message example, Event attendees

        Reach out to a LinkedIn event attendee


        Template 

        Hello {{firstName}}, 

        I saw that you too attended the {{eventName}} LinkedIn event. 

        Learning {{what}} was particularly useful for my business. 

        Anyways, I would love to connect and exchange feedback on the event. 


        Example 


        LinkedIn connection message example, LinkedIn event attendees

        Reach out to an author of a LinkedIn article or post


        Template 

        Hi {{firstName}},

        I came across your LinkedIn article on {{topic}}. 

        I really resonated with your thoughts on {{topic}}.

        I’d love to keep in touch and learn more about your work. 


        Example 


        LinkedIn connection message example, LinkedIn article author

        Break the ice using industry humor or a joke

        Here are 35+ industry jokes that you could use in your LinkedIn connection requests as an icebreaker.


        Template 

        Hi {{firstName}},

        How many therapists does it take to change a light bulb? 

        Just one - but the light bulb has to really want to change.

        Jokes aside, I would love to connect!


        Example 


        LinkedIn connection message example, Industry humor

        OR (something as silly as this) 


        Template 

        Hello {{firstName}},

        I noticed we both breathe oxygen. 

        Sounds like a perfect fit to me, let’s connect! 


        Example 


        LinkedIn connection message example, Industry humor, version 2

        Connect with a former colleague 


        Template 

        Hello {{firstName}},

        Remember me?

        We used to work together at {{company}} back in {{year}}.

        Let’s connect and catch up, I would love to hear how it is going at {{currentCompany}}! 


        Example 


        LinkedIn connection message example, Previous colleague

        OR 


        Template 

        Hello {{firstName}},

        It was such a pleasure working with you at {{company}} back in {{year}}. 

        Let’s connect! I would like to hear what you’ve been up to professionally since. 


        Example 


        LinkedIn connection message example, Previous colleague, version 2

        Reach out to a colleague 

        If a company is big, knowing everyone you’re working with is hard. 

        However, connecting with colleagues is a good practice for expanding your network on LinkedIn. 

        Remember that they also might have some interesting connections, and you never know who they could introduce you to. 


        Template 

        Hello {{firstName}},

        Good news travels fast! I heard about you {{achievement}}. Great job! 

        Anyways, I am {{yourName}} from the {{department}} team and would love to connect! 


        Example 


        LinkedIn connection message example, Connect with colleague

        Connect with former alumni


        Template 

        Hello {{firstName}},

        I see that we graduated from the same university. Go {{school’sSportsTeam}}! 🙂

        I would like to connect and learn more about your experience at {{company}}. 

        I myself majored in {{major}} and currently work in the {{industry}} industry. 


        Example 


        LinkedIn connection message example, Connect with an alumnus

        Reach out to members who reacted to your or someone else’s LinkedIn post


        Template 

        Hello {{firstName}},

        I saw that you are also a fan of {{name}}’s content and just wanted to connect with you. 


        Example 


        LinkedIn connection message example, LinkedIn post


         

        OR


        Template 

        Hello {{firstName}},

        I saw that you also liked {{Name}}’s post on {{topic}}. I am a big fan of his/her work. 

        His/her advice worked well for me!  

        Anyways, I would love to connect and maybe even discuss it further. 


        Example 


        LinkedIn connection message example, LinkedIn post

        Connect with a member who asked a question in the post comment


        Template 

        Hi {{firstName}},

        I saw that you commented on {{name}}’s post about {{topic}} and asked {{question}}. 

        I would like to connect and share some resources with you that could be helpful. 


        Example 


        LinkedIn connection message example, LinkedIn post, version 2

        Reach out to members suggested by LinkedIn

        The People also viewed feature displays a list of LinkedIn members that the platform’s algorithm found important for your LinkedIn experience, whether you are using it for networking, job search, or lead generation

        Use this template to reach out to them. 


        Template 

        Hello {{firstName}},

        Your profile came as suggested through the People also viewed section, so I was curious and checked it out. I saw that we’re both in the {{industry}} industry, so I thought we connect and exchange experiences. 


        Example 


        LinkedIn connection message example, Question in the comment

        OR 

        Template 


        Hello, {{firstName}}

        LinkedIn suggested your profile several times now, so I was curious and checked it out. I saw that we’re both {{occupation}}, so I thought it would be good to connect with professionals from the industry. Let’s exchange experiences:) 


        Example 


        LinkedIn connection message example, Reach out to members suggested by LinkedIn

        Start with a genuine compliment 

        Template 


        Hi {{firstName}}

        I have been following your work for some time now, and I must admit your career path in the {{industry}} industry impressed me. I would love to connect with you and ask you a few questions about your beginnings in the field. 


        Example 


        LinkedIn connection message example, Include a genuine compliment

        LinkedIn Connection Message: FAQ


        How can one effectively track and measure the success rate of these LinkedIn connection message templates, especially in terms of resulting in meaningful professional relationships or business opportunities?

        To effectively track the success of LinkedIn connection message templates, monitor acceptance rates and follow-up interactions. Analyzing these metrics can provide insights into which templates foster meaningful connections and opportunities. Adjust strategies based on this data for improved outcomes.


        What are the best practices for following up on a connection request if there's no response initially, without coming across as too persistent or spammy?

        Following up on a LinkedIn connection request requires a delicate balance. If there's no initial response, a polite and concise reminder after a reasonable period can be appropriate. Avoid being overly persistent; one InMail or email follow-up is generally considered tactful to maintain professionalism without seeming spammy.


        How do you politely ask for a connection on LinkedIn? 

        Asking to connect with someone on LinkedIn has become as common as asking or giving your business card to someone. Many professionals include links to their profiles in the paper or QR business cards or in the signature section of their emails. 


        Should I send a message with a connection request on LinkedIn? 

        Adding a message with a connection request on LinkedIn is generally considered good practice that increases your acceptance rate. However, sending a blank request rather than a generic message is better if you decide not to use a personalized approach. Check out our examples above.


        What message to write with a connection request on LinkedIn? 

        Mentioning something that you have in common with the person you are trying to connect with is generally considered good practice that increases your chances of getting accepted. However, there are many other LinkedIn connection request messages that you can use. Check out our examples to get inspired. 


        How do I send a cold connection request on LinkedIn? 

        The cold connection request is not “as cold” as it seems if you follow the golden rule of connecting to people relevant to your business or with whom you have something in common. Therefore, the best way to connect on LinkedIn is by mentioning something relevant to both of you. 


        Did someone reject my connection request on LinkedIn? 

        You can ignore someone’s connection request on LinkedIn by clicking “Ignore” instead of “Accept” or by ignoring it and letting it pend. LinkedIn does not notify the sender when their connection request has been declined. Also, LinkedIn automatically deletes pending connection requests after 6 months. 


        What happens when you ignore a connection request on LinkedIn? 

        To decline someone’s connection request, just click “Ignore”. LinkedIn will not notify the member of their request being declined, but they can send you another connection request. If you literally ignore the request and leave it pending, LinkedIn will automatically delete it after 6 months. 


        Do LinkedIn requests expire? 

        Yes, LinkedIn requests expire. All pending LinkedIn connection requests will be automatically deleted after 6 months. After that, the member whose request has been deleted can ask for another connection again. 


        Can people see withdrawn LinkedIn requests? 

        Your recipient won’t be notified if you withdraw your connection request on LinkedIn. To do that, go to My Network > Manage (top right corner) >  Sent > Withdraw. If the LinkedIn member already accepted your invitation to connect, they can be removed as a connection. 


        How do you know if someone accepted your LinkedIn request? 

        You will get a notification when someone accepts your connection request. To set up notifications, go to Settings & Privacy > Notifications > Connecting with others > Invitations to connect. Or, go to My Network > Connections (top left corner) > Recently added > See the list of recently added connections or search them by name.


        Launch your first outreach campaign today!
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        LinkedIn automation tools are the future of sales, and let me tell you why.

        LinkedIn is a professional social media platform with over 875 million users. It is used for Business-To-Business lead generation because the conversion rate is 3x better than any other social media platform. Moreover, the audience on LinkedIn has 2x buying power.

        So, no wonder many sales teams use LinkedIn prospecting as their basis for targeting. After all, without LinkedIn, many sales executives would have a hard time generating B2B leads. Even marketers around the world use LinkedIn campaigns for B2B lead generation. Not to mention recruiters who started to use LinkedIn to find top talents for their companies.

        So, as the usage of LinkedIn lead generation progressed, people started to search for a solution to ease their LinkedIn marketing and sales efforts. In particular, they wanted to find something that would perform their operative tasks, such as the process of LinkedIn outreach. That’s when LinkedIn automation tools were born.

        Since then, LinkedIn automation tools are changing the LinkedIn outreach and prospecting game as we know it. Moreover, they started to define the future of sales, marketing, and recruiting with every new feature developed.

        So, do you wish to find and use the LinkedIn automation tool for yourself? Yes? Well, let me help you out with that. 

        In this article, we cover the most popular and best LinkedIn automation tools, their pros and cons, and their features. Furthermore, we will emphasize the safest LinkedIn automation tool and what to consider when deciding which one to use. 

        Grab your popcorn and enjoy.


        Eating popcorn GIF

        What Is LinkedIn Automation?

        LinkedIn Automation is a technology that tools use to perform different LinkedIn activities you would usually do manually. In other words, this technology automates the tasks meaning it performs them on your behalf. These activities include LinkedIn profile views, sending connection requests, follow-up messages, or LinkedIn InMails.

        LinkedIn automation serves for LinkedIn lead generation purposes. For example, you can build your LinkedIn network, make new connections, and outreach them on autopilot, or automate sharing gated posts.

        In outreach terms, LinkedIn automation essentially recognizes your lead source, for example, a LinkedIn search URL. It analyzes the LinkedIn pages, performs actions according to your settings and interacts with the selected LinkedIn users. Moreover, some LinkedIn automation tools can take your list of LinkedIn accounts and search for publicly available information. 

        Best LinkedIn automation tools can even send personalized messages, and images according to individual leads information available on LinkedIn. Also, they even use messaging sequences to send follow up LinkedIn messages if the lead doesn’t respond.

        Lastly, some tools can send bulk messages to all leads at once. However, this is something you need to be wary of when it comes to safety. Don’t worry, though. We will talk about how the best LinkedIn automation tools do it below. 


        Why Use A LinkedIn Automation Tool?

        LinkedIn automation tools streamline the most time-consuming LinkedIn activities, such as sending thousands of connection requests and messages. This way, you can invest time in more important tasks. In addition, these tools test and analyze your performance and show you what you need to improve. 

        In other words, LinkedIn automation tools are software that helps you automate your LinkedIn activities. There are many more benefits other than what we mentioned above. So let's go over the  6 most important ones. 


        Image of 6 benefits of using LinkedIn automation tools

        LinkedIn Automation Tools Save Your Time

        By streamlining the most time-consuming LinkedIn activities, these tools really do save your resources. That said, they can save you 5+ hours of work per week, depending on which one you choose.


        They Give You A Detailed Reporting

        You can perform manual outreach by yourself. However, keep in mind that you would need to dig into reporting yourself, as well. In other words, this can take you hours to gather and analyze the metrics. LinkedIn automation tools will do all this on your behalf.


        You Have The Option To A/B Test - Everything

        Depending on which LinkedIn automation tool you choose, you will have the option to A/B test your outreach efforts, such as: 

        Then, you can see which works best and apply those to future outreach efforts.


        These Tools Help You Personalize Your Outreach

        LinkedIn automation tools can also help you send personalized messages at scale. In other words, these tools use custom variables so you can get in touch with more leads naturally. 

        In addition, by using personalized images and GIFs, you can increase the response rate by 63%.


        Run Multiple Campaigns At The Same Time

        If you have different ICPs or Buyer Personas, you can run multiple outreach campaigns at the same time. This way, you can be more productive, as you don’t have to wait to finish with one target audience to outreach another.


        Focus On Building The Relationship

        By streamlining the most operative tasks, your focus can be directed elsewhere. In other words, you now have time to focus on more crucial tasks such as:


        Types Of LinkedIn Automation Tools

        Every LinkedIn automation software has its functionality base to set different LinkedIn activities on autopilot. In other words, these tools can be:

        A cloud-based LinkedIn automation tool means it is managed and processed thanks to a dedicated IP address. This IP address, also known as the proxy hosted on the internet, shields your activity. Moreover, all your data is not stored on local servers or your personal computer but on the internet. 

        The software can run even when your PC is off. In addition, you can choose your IP address from your or another country. What’s more, only cloud-based software can have multiple accounts and integrated inboxes

        Lastly, cloud-based LinkedIn automation platforms mimic human behavior. In other words, it clicks and views pages on this professional network platform as humans would. Thus, it makes the tool undetectable. So you can outreach new leads and send new connection requests carefree.

        Extensions, desktop apps, and web browsers don’t have a dedicated IP address, nor do they have the option to mimic human-like behavior, which causes sending of bulk messages. Moreover, they do not have the possibility of managing multiple accounts. Lastly, you must have your PC turned on to keep your campaigns running. 

        Sometimes you cannot find information on how a LinkedIn automation platform functions. In that case, you can ask their customer support team to answer this question.


        Should I Use A LinkedIn Automation Chrome Extension? 

        No. Even though LinkedIn automation tools based on chrome extensions are cheaper, you shouldn’t jump right into using them. These Chrome extensions are not safe since they inject the code into the LinkedIn platform. This way, LinkedIn can easily detect automation and get your LinkedIn account restricted permanently.

        Web browsers and desktop apps are a bit safer than extensions because they don’t inject the code into the LinkedIn platform. However, they do not offer additional features that cloud-based tools do.


        Why You Should Use A Cloud Based LinkedIn Automation Tool

        If you wish to avoid LinkedIn restrictions and make the best of automation software, choose a cloud-based solution. They don’t inject any code into LinkedIn, like extensions, nor do they require you to keep the PC turned on. They also mimic human behavior, so LinkedIn can't detect them.

        Besides functioning like humans and being the safest LinkedIn automation tool, cloud-based solutions offer integrated inboxes and multiple-account management systems.


        What To Consider When Choosing A LinkedIn Automation Tools

        When choosing among LinkedIn automation tools, you need to be aware of all the best features for your LinkedIn outreach. So here is what you need to consider to choose the best LinkedIn automation tool for yourself.


        Cloud-Based Solution

        As mentioned, other types of LinkedIn automation tools either inject the code into LinkedIn, or they do not offer other perks, such as an integrated inbox. So: 

        You should consider using only a cloud-based solution.


        Create Drip Campaigns

        Why use LinkedIn automation just for scraping publicly available information when you can do much more with it? That’s right - some LinkedIn automation tools only have the data scraping option and do not have the possibility to set up your outreach campaigns. 

        So, when choosing such a tool, first answer the question of what you want to do with it. If you wish to use it more than just as a data scraper, consider the tools that have drip campaigns feature. Or, even better, choose the tools that offer Smart Sequences - an algorithm that follows your leads’ behavior and acts accordingly.


        Use Of Hyper-Personalized Messages

        If you were thinking that using LinkedIn automation will remove any chance to send personalized messages, think again. Most of the best LinkedIn automation tools are going to great lengths to make this possible for their users - and they did.

        For example, if you wish to personalize the text of your follow-up messages or InMails, you can use native variables such as:

        Moreover, with some tools you can even create your custom variables.


        Image of CTA banner 1 for Skylead salesbook - ready-to-use outreach template that can be applied to our LinkedIn automation and cold email software


        Automatic Stop When Prospect Replies

        You don’t have to be afraid of tools not stopping to send messages once your lead responds. The best LinkedIn automation tools will stop sending follow-up messages or emails as soon as the lead responds. This way, you can take over the conversation or send them back to another campaign. So, keep this in mind when researching the right tool for you.


        Image & GIF Personalization

        You can hyper-personalize your Images and GIFs with some tools, as well. After all, such personalization is proven to increase the response rate by 63%. So it is indeed worth considering. 

        Once we go through our list of the best LinkedIn Automation tools, you will see which ones have native variables and Images & GIF hyper-personalization. So, stay tuned.


        Reporting & Insights

        LinkedIn automation tools analyze your target audience behavior and provide you with detailed reporting instantly. They can show you the metrics like response rate, the number of profile views, or connection requests accepted. You can even calculate the conversion rate if you label your leads, but we will speak of this later.

        The idea is to make data-driven decisions faster and easier with any tool. You just need to choose the one with the best analytics for your needs.


        Inbox To Communicate With Prospects

        If you’re already using multiple tools, you probably know how difficult it is to navigate between the platforms to communicate with clients. Therefore, one feature you really need to consider is an integrated inbox. 

        For example, our tool Skylead has a Smart Inbox feature that gathers all communication platforms, leads and messages in one place. So you don’t need to navigate between different software anymore.


        Integration With Other Tools

        If the CRM is part of your workflow, then you don’t have to sacrifice CRM integration when choosing the LinkedIn automation tool. Simply find the LinkedIn automation software that offers such a feature.

        CRM integration is useful as it allows data transfer between your CRM and LinkedIn automation tool. Thus you don’t have to download CSV files from one software and upload them back to another. 

        Some software algorithms offer CRM integration through Zapier webhooks or API. Or both. Whatever option you choose, a Zapier webhook or API, remember that integration is a necessity for productivity, not a luxury. So make sure to consider tools that can provide you with such integration.


        Image of CTA banner 1 for watching Skylead - LinkedIn automation and cold email software demo


        Multichannel Outreach

        LinkedIn automation tools are perfect for lead generation. Some would argue that LinkedIn outreach is enough. However, let’s be honest. Sales teams do their best work when they multichannel their outreach. Moreover, LinkedIn’s connection request limitation made multichannel outreach a must on accident, as people needed to find an alternative way to reach more leads per week. 

        So, to maximize getting in touch with your leads, search for a tool that is not only LinkedIn automation but Email outreach software too. 


        Send Thousands Of Email Per Month

        Speaking of multichannel outreach, if you want to reach more leads and bypass the email limit, exploring a tool that offers that capability is essential. For example, Skylead allows you to add unlimited email addresses to one campaign and send thousands of emails monthly without damaging your domain. In other words, it enables you to contact your leads more effectively and achieve your goals.


        Best LinkedIn Automation Tools [+Free Options]

        Now you know everything you need to choose such a SaaS product for yourself. So let’s jump to the list of the best and most popular LinkedIn automation tools.


        Skylead

        Yes, that’s us. Hi! 🙂 

        Skylead is a LinkedIn automation tool & Cold Email software and the first all-in-one solution on the market. It offers founders, sales teams, recruiters, marketers, and alike to streamline and multichannel their outreach efforts. 

        With this tool, you save 11+ hours of work per week. This way, you have a lot of time to focus on building relationships and closing the deals.

        Skylead is a cloud-based solution, and you know what that means - you get extra features and don’t have to keep your PC turned on to work. In addition, you can integrate Skylead with your favorite CRM via webhooks using Zapier, or you can transfer the leads between the two via API.

        Furthermore, it is completely safe to use since it mimics human-like behavior. In addition, it executes each action a different number of times every day to keep your account safe and healthy.

        Lastly, Skylead’s reporting system and A/B testing will help you analyze your campaign metrics. Thus, you can see what works best for your target audience clearly and make data-driven decisions. 

        That said, let’s get into the main features.


        Smart Sequences 

        Skylead is the first-ever tool to start using Smart Sequences - a groundbreaking algorithm that executes steps in the order you set, depending on your leads’ behavior. To clarify, Smart Sequence is a combination of different activities you can perform on LinkedIn or using Email. 

        What makes the Smart Sequences Smart is the If/then condition. To explain it, let’s create a smart drip campaign together. Say we want to invite a person to connect. Now, they can behave differently depending on whether they accept the invite or not. That is where the If/then condition comes in handy. 


        Image of Smart Sequence feature in LinkedIn automation tool Skylead

        If the person accepts the connection request, you can instruct Skylead to send a regular message, per the example above. If they don’t accept, you can send an InMail or even Email to multichannel your outreach.

        In regular sequences, if the prospect doesn’t accept your connection request, the rest of the sequence stops. With Smart Sequences, the flow continues thanks to the conditions

        Even if Skylead doesn’t manage to reach out directly, you still have View and Follow steps to send them a subtle reminder

        Another benefit of Smart Sequences is you don’t spend countless hours reaching out to each lead manually. Skylead does it all for you, making your outreach 5x more effective than any other LinkedIn lead generation tool. 

        Lastly, you can have as many touchpoints in the Smart Sequence as you’d like, and Skylead will do it all for you in real time. Or, if you don’t wish to create a Smart Sequence by yourself, you can use some of Skylead’s pre-tested templates.


        Image of Free Trial CTA banner with Skylead support team and text "We suport you from day 1"


        Email Outreach

        Apart from LinkedIn, this all-in-one tool offers email outreach. Email helps you get to the leads that are not that active on LinkedIn. Moreover, this channel has astonishing ROI, according to studies

        Furthermore, having an Email and LinkedIn outreach combo - a multichannel outreach in your sales strategy is a must in 2024. It will give your prospects a well-rounded lead generation experience, but more importantly, it will show them that you care and wish to help them remove any pain points they experience. 

        What will surprise you is that Skylead is the only tool from this list that allows you to connect unlimited email accounts. In other words, you can send thousands of emails daily without damaging your domain and at no additional cost.

        In addition, whether the leads respond to your outreach from LinkedIn, LinkedIn Sales Navigator, Recruiter, or Emails, you won’t have to jump from platform to platform to respond to them since Skylead has an Integrated Smart Inbox

        You know where your prospects answered from, and what their status is at any moment thanks to the Smart Inbox well-defined icons, labels, and overall user-friendly interface. 


        Email Discovery & Verification

        When we said all-in-one solution, we really meant it. In addition to LinkedIn and Email outreach, Skylead also offers Email Discovery & Verification steps, so you can find your leads’ email addresses and reach them out over email.

        Skylead is the only LinkedIn automation and Cold Email software with both limitless Email Discovery & Verification features. Other tools can only discover but not verify business emails. Or they can collect publicly available emails, but only if you have that lead in your LinkedIn network.


        Image & GIF Hyper-Personalization

        Once you finally get through to that lead, you want to make an impact, don’t you? That’s when Skylead’s Image and GIF Hyper-Personalization come into play! You can offer products and services less conventionally, wish your clients happy holidays, or schedule a casual meeting. 

        Skylead will personalize for you by pulling the person’s profile picture, company logo, and other information from the profile. So you don’t need to waste time creating countless versions of the same image.

        Skylead is the only tool to have native, in-built Image and GIF personalization. In other words, you don’t need to pay extra for it, unlike other tools from the list.


        Image of Image & GIF hyper-personalization feature in LinkedIn automation tool Skylead

        Pricing

        All the previously mentioned features are native, meaning Skylead doesn’t outsource any of them. Plus, they all come with your monthly subscription of only $100 per account with no limitations in number of uses.

        Skylead works with LinkedIn Premium, LinkedIn Sales Navigator, or Recruiter accounts. Moreover, it supports CSV-imported campaigns.

        Lastly, Skylead offers video and article tutorials, sales hacks, plus live customer support chat, should you need any help. 


        Image of Skylead LinkedIn Automation Tool reviews

        LinkedIn Sales Navigator


        Image of Sales Navigator interface with advanced filters

        One tool that is familiar to all sales teams around the world is LinkedIn Sales Navigator. This LinkedIn's subscription plan is widely used for prospecting, sales funnel, or social selling as it has its own inbox.

        Even though it is for sales, you can view it as a recruiting or marketing lead generation tool since both teams can use it to generate leads, gather information, and perform outreach. 


        Pros

        Unlike LinkedIn Premium, LinkedIn Sales Navigator has advanced filters. You can choose among 44 Lead and Account filters, depending on whether you wish to find your ICP or Buyer Persona. 

        Moreover, with LinkedIn Sales Navigator you: 


        Cons

        Even though Sales Navigator is perfect for prospecting, it is not ideal for outreach on autopilot. However, other LinkedIn automation tools, such as Skylead, can integrate with it, thus, you can get the best from both worlds. Simply grab the search URL or your saved lead list URL, and paste it into Skylead. And just like that, you have imported your lead for the outreach.


        Pricing Plans For LinkedIn Sales Navigator

        LinkedIn Sales Navigator has 3 pricing plans: 

        Sales Navigator Core, Advanced and Advanced Plus plans. The price for these plans vary depending on the VAT and the country. However, the prices + VAT are respectively around $93, $167 and $173 per month. Lastly, you can get up to 25% discount for your Sales Navigator account if paid annually. 


        Phantombuster


        Image of Phantombuster LinkedIn automation tool interface

        PhantomBuster is an extension-based solution for data extraction. It acts as a sales and marketing tool that automates the scraping of publicly-available data from LinkedIn, Sales Navigator, and other platforms. 


        Pros 

        PhantomBuster is not a LinkedIn automation tool with the full package. However, it does come in handy and saves you a lot of time when you wish to scrape particular leads from LinkedIn or anywhere else.

        It is a nice addition to outreach tools, as it saves your automated scraped data in CSV file and JSON formats. Therefore, you can download them and upload them elsewhere to create outreach campaigns. 

        Moreover, it offers email enrichment features. In other words, with PhantomBuster, you can find email addresses. However, you cannot verify them and may risk a bounce rate for your outreach and get your domain damaged. 


        Cons

        Although PhantomBuster offers automation for some LinkedIn actions (sending LinkedIn connection requests or messages), it doesn’t have Smart Sequences. In other words, you cannot create your advanced workflows. Lastly, it doesn’t offer email outreach automation, and it is an extension, so it is not the safest tool to use. 


        Pricing Plan 

        PhantomBuster offers 3 different pricing options. They depend on the time the software runs during a 1-month period, and the number of automated actions:


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        TexAu


        Image of TexAu, one of the LinkedIn automation tools

        TexAu is a data scraping tool with chrome extension and the desktop app. This is a direct alternative to PhantomBuster and can automate activities like sending LinkedIn connection requests messages, and engaging posts on autopilot.


        Pros

        TexAu can scrape data from almost anywhere, including Facebook and LinkedIn groups, Google and LinkedIn search results, LinkedIn profiles, YouTube, Quora, and Twitter.

        Moreover, this software offers email enrichment. In other words, it can analyze LinkedIn accounts and find and verify business emails. 


        Cons

        People on review websites reported having difficulty setting up proxies. What’s more, there are frequent bugs and a lack of tutorials for beginners. Lastly, TexAu doesn’t have Smart Sequences and the integrated inbox like other tools from the list.


        Pricing Plan 

        Like PhantomBuster, TexAu gives 3 pricing plans depending on the time software executes the activities, email enrichment during the day, storage, and more. Here are their pricing plans:

        If you decide to subscribe annually to this service, you’ll get 2 months free. 


        Dux-Soup


        Image of Dux-Soup interface, LinkedIn automation tool

        Next in line, we have Dux-Soup with basic automation of LinkedIn, Sales Navigator, Recruiter, and CSV-type outreach. Dux Soup is useful for beginners or a one-person team because of its simplicity and free account option. 


        Pros

        With Dux Soup, you can create Recruiter-based campaigns and reach out to all candidates from LinkedIn that seem a good fit for your business. 


        Cons

        Dux Soup doesn’t have some other more advanced features such as Image & GIF hyper-personalization, post engagement campaigns (only for posts published by the account’s user), and free InMails. It also lacks Smart Sequences, and Email Automation. Lastly, it is a chrome extension, which means it is not the safest tool to use.


        Pricing Plans

        Dux Soup has 3 pricing plans available.

        Individual pricing plan:

        Team pricing plan:

        Agency plan:

        In addition to a monthly cost, Dux Soup also charges support help with Zapier webhooks and tailored technical process setup.


        Linked Helper 2


        Image of one of the LinkedIn automation tools, LinkedHelper 2 interface

        Unlike Dux Soup, Linked Helper is a LinkedIn automation tool based on a desktop app. Unfortunately, this still means that it has no dedicated IP address and the possibility of running multiple accounts. In addition, your PC needs to be on  to be able to work in the background.


        Pros 

        As Dux Soup, Linked Helper 2 offers the creation of a LinkedIn Recruiter-based campaign to help all recruiters out there manage potential candidates.

        All processed contacts are stored in Linked Helper’s internal CRM. You can view the history of contacts through all your campaigns, search by tags and add notes. Linked Helper’s internal CRM comes in handy even when you wish to interact with contacts manually.


        Cons

        Linked Helper doesn’t have some other more advanced features that many other LinkedIn automation tools already have. These features include Image and GIF hyper-personalization, post engagement campaigns options, Smart Sequences and A/B testing. Additionally, it does not have Email Automation


        Pricing

        For as low as $15 per month (or $8.25 a month if you choose an annual subscription), you will get some basic Lead Generation options such as LinkedIn, Sales Navigator, and outreach based on CSV file outreach. However, they limit these pricing plans by messages and connection requests you can send per day. 

        Linked Helper also offers a $45 pricing plan with an unlimited number of connection requests.


        Zopto


        Image of Zopto dashboard, one of the LinkedIn automation tools

        This LinkedIn automation software is a cloud-based solution for social selling. Zopto is compatible with LinkedIn Sales Navigator, LinkedIn Premium, and Recruiter accounts. In addition, it also supports Twitter engagement automation.


        Pros

        Firstly, Zopto offers an email enrichment feature. In other words, it can find business emails, like Skylead, PhantomBuster and TexAu, and verify them. Secondly, it has a posts scheduling feature and can gather data such as the list of LinkedIn group members. Lastly, Zopto offers A/B testing and integrated inbox features.


        Cons

        The downsides of Zopto are that it doesn’t have Email Automation. In addition, it offers a simple drip campaign. In other words, Zopto doesn’t offer the quality and long-term, automated outreach solutions you get with Smart Sequences like Skylead. It has only a 4-step message workflow without any conditions.


        Pricing

        Zopto costs $215 per month. This is a higher price in comparison to other solutions in the market, having in mind advanced features VS price ratio.


        Image of CTA banner 2 for watching Skylead - LinkedIn automation and cold email software demo


        MeetAlfred


        Image of MeetAlfred dashboard, one of LinkedIn automation tools

        MeetAlfred is a cloud-based software with automated social media features. It focuses on social selling via your LinkedIn profile. In addition, it can schedule posts on Instagram, Twitter, and LinkedIn.


        Pros

        All processed contacts are stored in MeetAlfred’s internal CRM. This means you can easily access and manage all your 1st-degree connections information and filter the contacts by company, industry, type of LinkedIn account, Twitter, and much more. 

        MeetAlfred also offers integrated inbox and Email Outreach features. However, it can only send emails to 1-degree connections, unlike Skylead that can find and send emails to anyone.


        Cons

        MeetAlfred doesn’t have Smart Sequences, email discovery, and verification that are advanced features. Secondly, it doesn't have native GIFs and Image personalization features. There is, however, an integration with Hyperise as Expandi, which will make your monthly subscription fee $108 in total if you choose the middle package.


        Pricing

        MeetAlfred offers 3 pricing plans: $49 for single users and limited features, $89 for Sales Navigator users, and $699 for large sales teams.


        Dripify


        List of best LinkedIn automation tools, Dripify sequence builder

        This cloud-based LinkedIn automation tool works with Premium, Sales Navigator, Recruiter Lite, and Free LinkedIn accounts. 


        Pros

        Dripify allows the creation of sales funnels on LinkedIn by automating some actions as a part of their sequence with conditions. These actions include viewing profiles, sending regular messages and connection requests, and skill endorsement. 

        In addition, you can integrate other software, such as HubSpot, through Zapier. Lastly, it supports A/B testing and has a Recent activity feature on its reports page.


        Cons

        Dripify indeed offers Smart sequences. However, be aware that you need to pay more expensive pricing plans to have it. In addition, you don’t have the option to automate the InMail step, and there are only 3 sequence templates available.

        Secondly, Dripify has no email automation feature. Thus, you can’t multichannel your outreach and get leads that do not spend that much time on LinkedIn.

        Thirdly, you cannot send more than 75 connection requests a day. In addition, there is activity control. However, you need to be an advanced user to get it. 

        Dripify also doesn’t offer Image & GIF hyper-personalization, nor can you create custom variables with CSV campaigns.

        Lastly, Dripify doesn’t have an email discovery and verification feature. So, if the email is part of your outreach, this tool is not for you.


        Pricing

        Dripify has 3 different pricing plans:


        Expandi


        Image of one of LinkedIn automation tools, Expandi smart sequence builder

        Expandi is a cloud-based LinkedIn automation tool with both LinkedIn and Email Outreach options. 


        Pros

        Expandi published its Smart Sequence feature a year after Skylead did, making it the second tool on the market to do so. They offer additional actions such as skill endorsement and following companies

        Like Skylead, Zopto, and Linked Helper, Expandi has the option of creating LinkedIn Recruiter-based campaigns. 

        Lastly, Expandi can integrate with any other tool via Zapier webhooks. 


        Cons

        Expandi offers the option of an Image & GIF hyper-personalization feature. However, they outsource this feature to Hyperise. That’s why it adds $69 per month to a regular Expandi subscription of $99 per month. It comes down to a total of $148 per month. Please note that the mentioned Hyperise package is limited to 5 templates and 5000 impressions (counted each time an image is viewed).

        Apart from this additional cost, another downside is that Expandi doesn’t have Email Discovery & Verification. These features are essential for a domain safety and verified multi-touch approach. However, Expandi can scrape publicly available email addresses from the leads’ LinkedIn profiles once connected to them. Although, these emails are almost always personal ones.

        Lastly, many users on review websites report that this tool has become too buggy to use lately. 


        Pricing

        Expandi has one pricing plan of $99 per month.


        Image of Free Trial CTA banner with Skylead's smart sequence that demonstrates multichannel outreach using LinkedIn automation and email steps with if/else conditions


        WeConnect


        Image of WeConnect dashboard, LinkedIn automation tool

        WeConnect is a cloud-based LinkedIn automation tool like Skylead, Dripify, Zopto, and Expandi. 


        Pro

        WeConnect has A/B testing, a convenient feature for those who are still researching their perfect outreach strategy or wish to test different outreach messaging. In addition, you can send messages to LinkedIn group members on autopilot. 

        Whether your prospects come from LinkedIn Premium or Sales Navigator, you’ll be able to see them, as WeConnect has an integrated inbox. Moreover, it has auto endorse and post-engagement features, as well as API and Zapier integration. 


        Cons

        Sadly, WeConnect doesn’t offer advanced features like Post Engagement Campaigns, Image personalization, or Smart Sequences. Also, it doesn’t have Email Automation or Email Discovery and Verification features. However, you can find all these features and more in Skylead.


        Pricing 

        If you need some basic Campaign Creation options, such as from LinkedIn, Sales Navigator, or CSV, without the features and conveniences other tools have, then WeConnect can be the right option for you for $49 per month.


        Octopus CRM


        Image of Octopus CRM dashboard, one of LinkedIn automation tools

        This is another LinkedIn automation tool that is extension-based. As it is designed for LinkedIn automation only, Octopus CRM users can solely perform LinkedIn outreach once they connect their LinkedIn profile.


        Pros

        One of the main features is that Octopus CRM allows you to send bulk messages to first-degree contacts

        In addition, its reporting page has very detailed analytics for the features it offers. The report page includes various activities, such as the number of connection requests sent or the current Social Selling Index. 

        Lastly, Octopus CRM supports Zapier and HubSpot integration.


        Cons

        Firstly, as it is a browser extension, this LinkedIn automation bot is not the safest to use. Secondly, it doesn’t have Smart Sequences, nor does it have an InMail message step.

        Lastly, Octopus CRM supports all LinkedIn subscriptions. However, you need to pay the highest subscription plan if you use a Recruiter account. 


        Pricing

        Depending on the features available, Octopus CRM offers 3 pricing options:


        Salesflow


        Image of Salesflow, one of the LinkedIn automation tools

        SalesFlow is a cloud-based solution with an integrated inbox with its own CRM and Zapier integration. It is adequate for anyone who wants to leave the campaign running to professionals with the modest features available. 


        Pros

        Unlike Zopto, which offers a 4-step message sequence, in SalesFlow, you can send as many LinkedIn messages and follow-ups as you wish. Moreover, you can either create campaigns from Sales Navigator or LinkedIn search results and send their template messages


        Cons

        Unfortunately, SalesFlow doesn’t offer email automation, discovery, verification, and Smart Sequences features. Hence, there is no possibility of complete multi-channel outreach. Furthermore, it doesn’t have any Image personalization features, so you cannot go all personalized on your prospects. 

        Lastly, it doesn’t support Recruiter campaigns, nor it sends an increased number of connection requests.


        Pricing

        SalesFlow has 3 plans depending on the features available: 


        LinkedFusion


        Image of LinkedFusion, LinkedIn automation tool

        Another LinkedIn automation tool worth mentioning is LinkedFusion. It is a cloud-based solution with an integrated inbox that perfectly works with any LinkedIn profile. 


        Pros

        With LinkedInFusion, you can personalize messages with a few variables like name, company, and location. It also supports campaign creation from the CSV file.

        You can also connect it with any other app through Zapier. What’s more, it has Google Sheets and Hubspot native integration, plus it offers native integration with most CRM software

        Lastly, LinkedFusion offers many LinkedIn tutorials that explain advanced growth hacks. 


        Cons

        LinkedFusion doesn’t have Smart Sequences, and some users reported the existing sequences are confusing. Furthermore, even though it offers image personalization, it does so through Hyperise, so you need to pay extra per month. 

        Lastly, its pricing plan limits how many connection requests you can send per day.  


        Pricing

        LinkedInFusion has 3 pricing plans in store. They depend on other features and the number of connection requests, and messages you can send per day:


        Lead Connect


        Image of Lead Connect, one of the LinkedIn automation tools

        Lead Connect is an extension-based tool that supports LinkedIn basic or Sales Navigator campaigns. It also allows CSV type of campaign. 


        Pros

        Lead Connect has a pretty simple drip campaign with only a few steps available. On the other hand, it offers various templates. However, the number of templates depends on the pricing plan. 

        Speaking of integration, you can link Lead Connect with HubSpot. In addition, you can even get the email discovery feature thanks to the integration with other tools such as Hunter.io. Although, you need to pay more for it. 


        Cons

        Lead Connect doesn’t offer Smart Sequence like Skylead or Expandi. In addition, it doesn’t support Recruiter integration and needs Zapier to integrate with other CRM software. Lastly, it doesn’t support image personalization or images of any kind, for that matter. 


        Pricing Plans

        LeadConnect offers 4 subscription plans based on the number of templates, connection requests, and messages you can send per day:


        Waalaxy


        Image of Waalaxy dashboard, one of the LinkedIn automation tools

        LinkedIn automation tool, Waalaxy, is extension-based software. This means it’s not the safest to use since it injects code into the LinkedIn platform and acts like a bot.  


        Pros

        Waalaxy supports Recruiter, Sales Navigator, and LinkedIn accounts. It can create a campaign from a LinkedIn group member search or from the Who viewed your LinkedIn profile feature. It also has auto engagement and endorsement features. 

        Furthermore, it uses voice cloning technology to personalize your voice message using LinkedIn, Twitter, and Voicemail. 


        Cons

        As it is extension-based, Waalaxy is not the safest tool to use, and you need to keep your tab open to work. Moreover, many users on review websites have reported having their LinkedIn account banned once they started using this tool.

        In addition, it doesn’t have image & GIF personalization, and it only has 3 text variables: company, first and last name. So personalization is at its minimum. 

        Waalaxy doesn’t support A/B testing, so you cannot optimize your campaigns like in Skylead. Also, they do not offer Smart Sequences, and you can’t build your campaigns, as you are limited to their templates. Lastly, they restrict the number of connection requests you can use per month. 


        Pricing

        Waalaxy has 4 different pricing plans depending on basic features availability:


        Salesloop


        Image of Salesloop drip campaign, LinkedIn automation tools

        As a fairly new cloud-based solution on the market, Salesloop works with almost any type of LinkedIn account.  


        Pros

        Salesloop offers a simple 2-step drip campaign with no conditions. It works both with LinkedIn Premium and Sales Navigator. In addition, you can create a campaign with a CSV file with a few text personalization variables.

        If you are not automation savvy, they also offer a done-for-you deal, but you need to pay a steep price for it.


        Cons 

        Salesloop doesn’t have Smart Sequences. Furthermore, the drip campaign doesn’t support many LinkedIn activities. In other words, it supports invite-to-connect and follow-up message steps only. Lastly, it has no email automation, and doesn’t integrate with any CRM.


        Pricing

        Salesloop has three pricing plans with monthly subscription:


        IFTTT


        Image of IFTTT LinkedIn automation tool

        This tool is not for lead generation. However, it is extension-based, and you can automate your LinkedIn activities, such as publishing content, sharing a link, or an update. 

        It is created mainly for the automatization of activities on countless platforms, including WordPress, Twitter, Instagram, Facebook, Evernote, and others.

        It doesn’t automate LinkedIn messaging


        Pricing

        The pricing of IFTTT is fairly simple:


        Image of CTA banner 2 for Skylead salesbook - ready-to-use outreach template that can be applied to our LinkedIn automation and cold email software


        Frequently Asked Questions About LinkedIn Automation

        We’ve noticed some questions regarding LinkedIn automation tools burning online with no answers. At least not the precise ones. So, let’s change that.


        Is LinkedIn A Lead Generation Tool?

        LinkedIn is a social media platform used by professionals. Marketers, salespeople, and recruiters also use it to find and generate new leads via LinkedIn campaigns. It is not a lead generation tool per se but rather a place where you can generate leads using different LinkedIn automation and generation tools.


        Can You Automate Lead Generation?

        Yes. For example, you can find the leads’ data through LinkedIn prospecting. Then, use automation tools to scrape the contacts and create a sequence to reach out to them on autopilot. In other words, with LinkedIn automation tools, you can automate parts of LinkedIn lead generation activities.


        How Do You Automate In LinkedIn?

        By using LinkedIn automation tools, you can automate LinkedIn lead generation tasks. The activities you can automate range from data scraping to sending connection requests, follow-up messages, InMails, follows, and profile views. Simply log into your LinkedIn automation tool, and set the activities you wish for the algorithm to perform. 


        What Is An Automation Tool In LinkedIn?

        The automation tool for LinkedIn is software used to perform different activities on LinkedIn that you usually do manually. In other words, these tools automate the list of LinkedIn activities such as profile views, following other LinkedIn users, sending connection requests, regular LinkedIn messages, or InMails.


        Is Linkedin Automation Illegal? 

        No. LinkedIn automation isn’t illegal. However, since LinkedIn doesn’t like its users to use automation, it carefully analyzes accounts’ activities. If it registers unusual activity, LinkedIn can get your LinkedIn account restricted. So be careful about what LinkedIn automation tool you choose and what is considered a cause for restriction.   


        Does LinkedIn Allow Automation Tools?

        No. LinkedIn doesn’t like its users to use automation. That is why they imposed limitations, such as the number of connection requests per week. They even analyze users’ behavior and can get your LinkedIn profile restricted. Better choose a tool like Skylead that operates safely.


        Is There A LinkedIn Bot?

        LinkedIn automation tools (also known as LinkedIn bots) are software that uses bots to automate your activities on LinkedIn. Sales teams and recruiters around the world use LinkedIn automation tools to automate tasks such as sending connection requests, messages, and InMails to get in touch with the leads.


        Ready To Automate Your LinkedIn Outreach?

        Now that you are familiar with the most popular LinkedIn automation tools, which one would you choose?


        Reviewing LinkedIn automation tools meme

        …Skylead! 

        Jokes aside, our advice is to go with the tool that gives you the most options you need for your business. Trust us, the more you start feeling comfortable with your automation tool of this professional network platform, the more creative you will want to become with lead generation to stand out from your competitors.

        If you are unsure what features to make a priority in LinkedIn automation tools, here’s our top 7 list. 


        Image of the list of features you need to consider when researching LinkedIn automation tools

        Now, go and automate your LinkedIn outreach and reach those ambitious goals!

        Let’s chat! Drop by and say hi to our customer support team and let them help you sign up for Skylead’s 7-day free trial. We can’t wait to meet you.


        Launch your first outreach campaign today!
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        Did you know that LinkedIn lead generation is one of the most vital activities for the sales departments of B2B companies?

        “Why?” you ask.

        Well, because LinkedIn is the #1 social media for generating leads. Its lead conversion rates are 3x higher than any other major social media platform. Moreover, LinkedIn alone generates 80% of B2B leads coming from all social media channels a company uses.

        We can go on with the metrics, but you get the gist. LinkedIn is one of the best social media platforms for generating tons of qualified leads that convert successfully.

        Sadly, many people do not take advantage of this social media platform. Or they do not have the desired results using LinkedIn lead generation and just give up. 

        So, in this complete guide, we will walk you through everything you need to know about LinkedIn lead generation. To be more precise, you will learn: 


        Let's do this LinkedIn lead generation meme

        What Is LinkedIn Lead Generation?

        LinkedIn lead generation represents activities associated with identifying, gathering, and warming up potential clients on LinkedIn. Sales and marketing teams do so by using ads, forms, various tools, strategies, and outreach to generate qualified leads. It is an ongoing process that creates steady income for all B2B companies.

        Why LinkedIn?

        With the competitive market, generating high-quality leads has become somewhat of a challenge for B2B companies. Thus everyone needed to step up their lead generation efforts to stay relevant in the market.

        That is where LinkedIn comes in. With 875 million members from 200+ countries, this #1 social media for professionals became a goldmine for B2B marketers and sales executives. 

        Due to a large pool of professionals, 4 out of 5 LinkedIn users drive certain business decisions. Hence this audience has 2x buying power of the average web audience. Therefore, LinkedIn has been recognized as a perfect place where companies can find ideal leads and offer a solution to their problems. 

        To make it easier for you to find the perfect lead, LinkedIn provides insights such as job titles, company they work in and its size, content they like and more. Moreover, this social media platform offers many ways sales and marketing teams can use to acquire qualified leads. So we will talk about all of them today.


        How To Generate Leads From LinkedIn?

        To generate high-quality leads on LinkedIn you need to perform different sales and marketing activities, leverage performance data, and improve. These activities include but are not limited to defining target audience, outreach, creating or sharing gated content, communicating benefits, and lead nurturing. 

        Depending on whether you are a salesperson or B2B marketer these activities may vary but do have the same goal. So let’s break them down and check out what is the main focus for each professional.


        LinkedIn Marketing For Lead Generation

        LinkedIn marketing is a form of digital marketing where B2B marketers use LinkedIn to promote businesses, share content and generate leads. In most cases, marketing managers use LinkedIn to provide value and raise awareness through posting educational or gated content on the company page, thus generating more leads.

        In other words, marketers use LinkedIn to:

        As a part of their marketing strategy, some content marketers even become influencers or thought leaders themselves. This way, digital marketing managers can expand their network and have an additional channel to share their content. 

        The previously-mentioned activities are heavily based on organic content marketing. However, as a part of LinkedIn marketing, you can get paid traffic, engagement or generate leads by publishing sponsored content, aka ad campaigns.


        LinkedIn Ads

        Digital marketers often publish sponsored content through the LinkedIn campaign manager as part of lead generation efforts. They do so by specifying their target audience with certain demographics or other parameters and presenting them with the purposeful ad they create. 

        For example, they can create an ad campaign with a call-to-action button to visit a landing page with gated content. The target audience then goes to a landing page and leaves contact information. 

        For those who don’t know, gated content is digital material, such as educational videos, ebooks, or other documents that request users to fill out a contact form before they can download or access them. This is one of the classic ways marketers use to generate leads. 

        Therefore, to get their lead gen forms to a wider audience and gather potential customers for their sales team, digital marketers can opt-in for sponsored content on LinkedIn as a part of their marketing strategy.

        What does this mean in terms of activities? Well, marketers can use LinkedIn campaign manager to:

        They say a visual is worth more than a thousand words, so here is how sharing gated content or launching a lead generation campaign works in real life.


        Example how using LinkedIn ads and gated content can generate leads

        Even though LinkedIn ads are a part of overall LinkedIn marketing, they are not mandatory for LinkedIn lead generation, as you can do certain things organically. However, they can be immensely beneficial if you wish to go all in.

        That said, here is what all LinkedIn marketing activities would look like in a funnel.


        Image of LinkedIn lead generation funnel for marketers

        Using LinkedIn Outreach For Lead Generation

        LinkedIn outreach signifies contacting and warming up potential customers on LinkedIn. It is the next step in the lead generation process, once salespeople finish with LinkedIn prospecting or after the marketing team acquires contact information through gated content. LinkedIn is the preferred social media for outreach due to communication simplicity.

        Salespeople can outreach two types of leads to generate and qualify them: inbound or outbound leads. Inbound leads are the ones who have already interacted with your company (e.g. gave their information due to lead generation strategy or contacted via chat). On the other hand, sales professionals outreach outbound leads by themselves after finding them via prospecting.

        Outreach on LinkedIn is definitely a long and separate subject on its own. However, there are definitely a couple of main principles we must mention for the sake of this article.


        LinkedIn Outreach Principles

        Firstly, LinkedIn outreach is the main part of the social selling strategy. In other words, it focuses on building relationships, offering a solution to problems, and nurturing leads throughout the buying journey.  

        For example, you will usually find sales professionals starting the conversation on LinkedIn by asking about the lead's workflow. Or they will offer educational content or case studies long before they pitch their product or service.

        Secondly, LinkedIn outreach is about quality, not quantity. So make sure to find and outreach the right people according to your ICP or Buyer Persona.

        Lastly, as marketing can retarget website visitors, salespeople can use retargeting of their own. To clarify, they can reach out to people they already had contact with in some shape or form and didn’t convert. The outreach message can be a simple follow up to catch up after a while or a full product update, depending on where they left off the conversation. 

        With that in mind, here is a funnel with all the activities that sales people go through regarding LinkedIn lead generation.


        Image of LinkedIn lead generation funnel activities for sales

        If you do not have time to do the above-mentioned activities, you can always hire a LinkedIn lead generation agency to do it for you. However, if you wish to do it yourself, stay tuned as we will show you tips, tricks and strategies on how to do it right. 

        What Do You Need to Do Before LinkedIn Lead Generation?

        As previously stated, LinkedIn lead generation is undoubtedly the main focus for B2B companies. However, you can’t just dive right into LinkedIn lead generation without first establishing the basics.

        If you do, you will generate a miserable number of leads and not the good ones either. The reason for such an outcome is poor LinkedIn lead generation basic steps, strategy, targeting, and outreach method. Luckily we will cover everything below.

        Are you ready? We will start with what you need to do first. 


        Create Highly Converting LinkedIn Profile

        Before you start any LinkedIn lead generation activity, you must improve your LinkedIn profile and optimize it for conversions. If you do it thoroughly, it will stand out from other profiles and attract more people to visit it.

        For example, your LinkedIn URL optimized for SEO and the LinkedIn headline created to boost LinkedIn lead generation will get you more profile views. Even a profile and LinkedIn cover photo can get you 14x more profile views. More visits will result in a lot more connection requests and engagements. 

        Let’s take a look at this way. What profile photo captures your attention first in the following example?


        Image of LinkedIn profiles that demonstrates the importance of fully set up LinkedIn profile for LinkedIn lead generation

        We would guess that your answer is the lady with the orange background.

        The reason she captured your attention is the fact that she implemented steps that more than 80% of LinkedIn users don’t. 


        Set up your LinkedIn profile compete guide banner with text: Earn the LinkedIn all-star status


        People are more prone to send you a connection request if they like your profile. Furthermore, they will accept your requests frequently. Thus, your success in generating new leads, acquiring new users, and even selling will increase significantly.

        Marketers, this goes for the company’s LinkedIn page, as well. Set the high-quality logo as your profile picture, add a high-quality cover photo that mirrors your branding, and import as much info as possible. Lastly, don’t forget to optimize your LinkedIn public URL for SEO, as LinkedIn users and search engines will use it to find your page.


        Image of LinkedIn company page URL optimization - example

        So, to stand our case, optimizing your profile will improve the conversion rate. Thus, it is one of the most important first steps to successful LinkedIn lead generation.


        Define Your ICP And Buyer Persona For LinkedIn Lead Generation

        Ideal Customer Profile and Buyer Persona are complementary documents that define your perfect customer and their company. In other words, they contain lead specification variables such as job title, the industry they work in, company size, or location. 

        You should create your ICP and Buyer Persona based on your current customer data. This way, these documents will contain what type of lead: 

        If you do not define your ICP and Buyer Persona, you won’t be able to: 

        In other words, you can’t do all these things because you don’t know who you are doing it for, to begin with. So be sure to define both to make your LinkedIn lead generation strategies more effective.


        Become A Thought Leader

        Here is an interesting fact for you. Did you know that many decision-makers, 54% of them to be more precise, claim they spend 1+ hour per week reading and reviewing thought-leadership content

        Being someone others follow to discover more about their position-related news is one of the essential activities of LinkedIn lead generation. Keep in mind that being a thought leader is a continuous process. Once you get started with it, you need to be consistent to grow your network.

        The best hook for any thought leader is offering valuable and actionable content to your network. Moreover, you will have better engagement if you add proof of success, for example, the exact results you achieved.

        By offering a lot of valuable content, you’re earning people’s trust and building the image of an expert in your field. This will help you gain influence status in your market and get tons of leads through your posts. 

        Whatsmore, you will connect with people on a much deeper level by being proactive and initiating different conversations based on your content.


        How To Become Thought Leader?

        Provide people with actionable steps to implement in their business. In addition, these steps should demonstrate your experience in improving your own or someone else’s business. Or, you could share stories about tools and strategies you used to get incredible results. 

        To clarify the previously stated, let’s go through an example.


        Post example demonstrating LinkedIn lead generation strategy through leadership

        Why did this post work?

        Firstly, the opening line promises a lot and entices readers to discover more about the story.

        Secondly, the author showcases the astonishing results and what they could bring to anyone who follows the same steps.

        Thirdly, by explaining how the content they share helped his company, the author provides the direct benefit and why people should read the document.

        Lastly, they include an alluring CTA so people continue engaging with the post. Moreover, said CTA plays the main role in increasing this post’s tremendous reach (98,910 people).

        How?

        Well, this post uses the LinkedIn algorithm to its fullest potential. To clarify, when you publish a post, this is what the LinkedIn algorithm does:

        That’s how the wider audience can see this post and engage with it. 

        What the author asks of people who want to see the guide, in this case, is to first engage with the post by commenting on it. 

        That’s why the post became viral. And not only did the post become viral, but it paved the way for network expansion and lead generation. All that from the post alone. Wow! 


        Build Your Network And Relationships On LinkedIn

        Being a thought leader is all nice and fun. However, you won’t get far unless you use this social media for what it truly is for: building a network and nurturing real relationships with other members. 

        There is no workaround for this one. The only way to build a relationship with your network is to reach out and start a conversation with them (read between the lines - LinkedIn outreach). Talk about their work experience, and what they find most challenging or exchange tips. You can also have a digital coffee with them.

        That said, establish a habit of finding new people to interact with each day. After all, from honest and good relationships, great customers are born. And that is Social Selling for you folks.


        Create A Personalization Spreadsheet

        Speaking of Social Selling, you should know that its backbone is actually personalization in communication. Nobody would want to talk to you if you appeared generic or dishonest. Thus, if you wish to do LinkedIn lead generation right, you need to first hyper-personalize your communication on this social media.

        So, when you start generating leads on LinkedIn, you need to research what that person is all about so you can start a genuine conversation. The one thing that will help you keep organized in this detective work is a lead personalization spreadsheet. It is a simple yet effective document where you will gather everything about your leads, such as: 

        Keep in mind that this spreadsheet functions as an actionable document you can use in your LinkedIn lead generation efforts. Don’t worry. We will explain how it actually becomes actionable, so stay tuned.  


        Image of spreadsheet example with leads' information to personalize outreach

        Understand Buying Signals When Doing LinkedIn Lead Generation

        If we needed to label the urgency of what you should do before LinkedIn lead generation, this would be Very Urgent on our list. Why? Because marketing and sales change their approaches rapidly. So you must keep up with these changes to stay relevant in the market. 

        To be more precise, you need to be aware of this change called buying signals. It is the activity that leads perform to indicate buying intention for a specific product or a service. Or a buying signal can be an event that has taken place within the company that changed the company’s needs. 

        For example, a prospect can post about a service explaining their good or bad experience and demonstrate their (dis)satisfaction.

        Content marketers and sales are already using buying signals to generate high-quality leads with specific intent because it is a way to faster and better conversion. Consequently, LinkedIn is no exception. 

        For example, marketing may notice a buying signal if visitors from LinkedIn go to several pages and end up on a pricing page in one session. Marketing then can post sponsored content on LinkedIn, retargeting those who ended up on a pricing page with another highly-converting landing page.

        The sales team, on the other hand, can notice a person liking a case study they shared. After checking if the person has interacted with the business in some other way, they will outreach them on LinkedIn to connect or follow up on the said topic. 

        That is what is happening in sales and marketing at the moment. People are figuring out holistic high-intent and signal-based approaches, and you should be one of them. So if you plan to work on LinkedIn lead generation, first learn to detect these signals on LinkedIn and use them to their fullest potential.


        Top LinkedIn Lead Generation Strategies To Generate More Leads in 2024

        Do not worry if you are still unsure of buying intent and how to create your strategy based on it. We’ve got your back. Some of the LinkedIn lead generation strategies listed below will give you an idea of how to do the prospecting on LinkedIn to detect these signals, find them, influence them, and reach out to your leads at just the right moment. 


        1. Use LinkedIn Sales Navigator Search For Lead Generation

        LinkedIn Sales Navigator, a platform for sales executives, is a the first method for B2B lead generation. 

        Apart from the leads they get from marketers, who use LinkedIn lead gen forms, sales executives can generate their own leads using Sales Navigator’s extensive list of filters.

        Sales Navigator offers Lead filters to search for your Buyer Persona and Account filters if you wish to find your ICP.

        However, amidst all the filters, we wish to highlight one in particular that every sales expert in SaaS or BaaS companies would like to see - the Technology used filter. This filter allows you to find people who use software similar to yours or even your competitor's products and reach out to them.

        Simply go to your Sales Navigator Account filters and find Technology Used or search by keyword.


        Image of where to find Technology Used account filter in Sales Navigator

        Once you do, go to that company page and find the decision-maker and reach out to them. 

        You can also send them gated content that will act like a LinkedIn lead gen form for your marketing team. They can use it to target the leads with other beneficial content. Whatsmore, you will raise awareness and establish contact with them without pushing them to buy, but rather pulling them towards your company. 


        Image of CTA banner 2 for watching Skylead - LinkedIn automation and cold email software demo


        2. Search According To Your ICP Or Buyer Persona

        One of the well-established ways for B2B lead generation is to use the LinkedIn search filters to their fullest. 

        Dear sales teams, this is where your ICP and Buyer Persona come into play. If you read our guides, then you already know that each piece of information in these documents should be actionable.

        Set the filters according to the documents using either LinkedIn Premium or Sales Navigator accounts to narrow your search. Once you do, copy the search URL. You are going to need it soon.

        Trust us. By combining LinkedIn lead generation with your ICP or Buyer Persona, you will notice far better results than before since your leads will be more qualified.


        3. Use LinkedIn InMail Templates For Lead Generation

        LinkedIn InMails are direct and private messages you send or receive from a LinkedIn account that is not in your network.

        InMails is a nifty feature for salespeople to use if they cannot get a hold of the lead using other methods (e.g. by sending a connection request). To clarify, once you send an InMail, the person will receive a notification as they would for regular messages.

        If you are unsure what type of message to write to generate leads and get additional contact information via InMail, stop by our other blog and check out 13 LinkedIn InMail examples with a 25% response rate formula.


        4. Job Posting Search

        If a company publishes a job post, it usually means that they: 

        Whatever happened here, this is your chance to investigate and detect the buying signal. 

        In other words, this LinkedIn lead generation strategy focuses on job vacancy search, adding companies to a spreadsheet, and then finding decision-makers and reaching out to them. 

        Here is how you can generate leads by discovering specific job posts. For example, let’s say your company outsources sales specialists. To find these job posts, simply type that keyword in the LinkedIn search field. For example, you can search for a Sales Manager and use all filters to get as close to your ICP as possible. 


        Image of LinkedIn lead generation strategy that detects buying signals through job post

        Once you find the desired company, go to their LinkedIn page and search for decision-makers within those companies. Lastly, write them down in your Personalization Spreadsheet so your outreach can later be more effective.


        5. Team Up Sales And Marketing Efforts For Ultimate LinkedIn Lead Generation

        We cannot talk about LinkedIn lead generation and miss mentioning the marketing and sales synergy. Today people research services of interest first before contacting sales or support. Thus, it became essential for marketers to cater to these research needs by creating content and working alongside the sales department to generate leads with personalized sponsored content.

        On the other hand, salespeople are responsible for inbound contact and outbound activities. They do this through thought leadership, prospecting, and personal contact once the lead lands in the funnel.

        Here is an example of how sales and marketing activities should be in synergy.


        LinkedIn lead generation strategy to align sales and marketing activities

        Thus, one of the main LinkedIn lead generation strategies should be aligning their activities on LinkedIn too. In other words, marketing and sales should:

        It is essential to align your sales and marketing teams since they are equally valuable. In other words, if the sales team targets the leads using buying signals, marketing should do the same as one of their activities. For example, if sales send the leads to a book-a-demo page, marketing can create a LinkedIn lead generation ad to target people who visited the demo page but didn’t convert. 

        Note: To reach the ultimate results using lead generation, the best-case practice is to extend your lead research beyond LinkedIn. In other words, discover other places to find B2B sales leads according to buying signals and trace them back to LinkedIn for outreach.

        6. Check For Buying Impulses By Searching LinkedIn Hashtags

        LinkedIn offers many holistic ways to generate leads. Thus, searching for the leads who shared their pain points or someone who wasn’t satisfied with your competitors via hashtags is one way to do it. 

        This strategy is perfect for zeroing in on the leads based on buying signals. However, it might need some time as it requires manual work.

        All you need to do is type your competitor’s name to find dissatisfied customers, search for the hashtag. Or explore hashtags to find a person who asked for advice on their pain point. 


        Image of post example where competitor's customers didn't like their product which is considered buying signal; LinkedIn lead generation strategy

        Once you do, write down everything you discover in your personalization spreadsheet. This way, you will gather all the information you need to personalize the message for the outreach.


        7. Combing Through LinkedIn Groups 

        You can also find the leads by searching through LinkedIn groups - the themed places for professionals of all caliber to share their thoughts and experiences or ask questions about the group topic in one place. 

        Unfortunately, post-engagement-wise, LinkedIn groups are dead. However, that doesn’t mean that your leads aren’t there or their content. In other words, these groups still hold a place for LinkedIn accounts that joined the group in the first place. So go ahead and find the groups your Buyer Persona would be in. Join those groups and leverage them for LinkedIn lead generation by reaching out to its members or finding a post that demonstrates buying signal or intent.

        For example, if your target group is marketers, you can search the group by keyword and find your ideal leads.


        Image of example how to use LinkedIn groups to generate leads

        From there, you can invite them to connect with you by writing a message such as this:

        Hey Aanya,
        
        I’ve seen your interesting posts on the right partnership in digital marketing in the Software/Technology group. So I’m reaching out in hope to connect with you on that topic.
        

        8. LinkedIn Lead Generation Strategy That Includes Targeting Posts 

        One way to jump over gatekeepers and reach decision-makers directly is to find content that appeals to them. Let’s take a look at the following post, for example.


        Image of viral post to use for LinkedIn lead generation

        If you click the reactions or comments, you will for sure find some decision-makers out there.


        Image showing how to generate leads from viral posts; LinkedIn lead generation strategy

        This is a valuable LinkedIn lead generation strategy, as you will have the perfect conversation starter once you outreach the decision-maker. For example, your conversation starter, based on the previous example, could be:

        Hey Tomer,
        
        I noticed you liked Gary Vaynerchuk’s post on making decisions easier by watching consumer behavior, being customer-centric, and putting in the hours. I wanted to ask you how you make decisions in your company. Are there any obstacles and challenges in what Gary mentioned? Let’s connect on this.
        

        Furthermore, you can check the post reactions a dissatisfied customer wrote on your competitor and generate the people who agreed with their opinion. The possibilities are endless.


        9. Generate Leads From Event Attendees List

        If you wish to research your leads’ buying signals, you need to start thinking about what LinkedIn events your ideal audience attends. Whatsmore, you can find them all in one place. Attending an event of this kind gives you valuable insight into their problems and needs. 

        To target event attendees, you need to first search for the events. Then, choose the event and click the Attend button. 


        How to apply LinkedIn lead generation strategy that generates leads who attended events

        Next, click the Attendees button and check for the list.


        Image of how to find and generate leads from LinkedIn events, LinkedIn lead generation strategy

        Once the event is live, be sure to write down all the questions, concerns, or comments your leads have so you can personalize your outreach later on.


        10. Referral Program For LinkedIn Lead Generation

        LinkedIn’s main benefit is networking. So why shouldn’t you use this benefit for LinkedIn lead generation?

        The key here is to connect with your customers and offer them an incentive to refer your service to people who might be interested in using it. In other words, you can create a referral program for your current customers. 

        Here is an example of how the LinkedIn lead generation referral program works. First, you can offer a 20% discount for 1 month to your customer for every LinkedIn user who comes to your demo. If they find three people, that’s a 20% discount for 3 months. 

        What happens, in this case, is that if the recommended leads convert, they can branch out and find other leads for you to contact and convert. 


        Image of how LinkedIn lead generation strategy that uses generated word-of-mouth works

        This referral program acts as word-of-mouth and a passive LinkedIn lead generation. You get leads with the buying signal, and your clients become your advocates. In return, they receive an incentive. Win-Win.


        11. Generate Leads From Your LinkedIn Post

        Posting content on LinkedIn as a thought leader is the most beneficial way of attracting the leads you wish. The type of content you post is your decision and creative liberty. However, for LinkedIn lead generation purposes, be sure to post in a way to appeal to high-quality leads in a unique and personalized way. 

        Once you see the reactions piling in, you can gather the LinkedIn profiles in one place, and outreach them manually or use the LinkedIn automation and Email software to do it for you. But we will talk about this soon.


        12. Gated Posts As LinkedIn Lead Generation Strategy

        Another thing you can do for LinkedIn lead generation that includes posts is to create a piece intended for acquiring new B2B leads. 

        To clarify, B2B marketers publish lead generation campaigns to boost their overall lead generation efforts. The type of sponsored content they publish the most are gated content and LinkedIn lead gen forms with call to action.

        Similarly, salespeople can share gated content with their network. The catch is to write about the benefits of said content within your post. At the end of your post, you can share a landing page that leads to a form. Or you can ask the network to leave a comment on your post for two reasons:

        Here is an example. Do you remember the post example from the How to become a thought leader section? Yes, that was gated content designed specifically for starting a conversation with new leads who are already interested in seeing the valuable content. What’s best is that they are the ones who initiated the contact. Thus social selling can go upright from here on now.

        To post about gated content for LinkedIn, you can share any valuable piece your marketing team prepared for you. Or you can write one from your experience – the choice is yours. However, keep in mind that this content needs to showcase good results as proof, be industry-specific, and aim to cater to your prospects’ pain points. 

        Just try it, and you will see why this strategy is one of the best for B2B lead generation. 


        13. Linkedin Lead Generation Forms (Lead Gen Forms)

        LinkedIn lead gen forms are a type of LinkedIn ad where the leads need to fill in a form to access the promoted material. It is similar to gated content on the website. However, the only difference is that LinkedIn alone hosts the lead gen form.

        Once the lead clicks on the call to action, LinkedIn prefills the form, making it easier for leads to submit the information. You can then easily access the leads list, download it, and import it into the preferred automation tool. Or send it to your sales team. 🙂

        LinkedIn charges this type of ad by cost per lead. In other words, you pay once the lead fills out the form. However, it can get quite expensive. It all depends on the industry and other parameters, but the projection for 2023 is that the average cost per lead on LinkedIn will be $75

        In addition, please keep in mind that not all LinkedIn lead generation ads need to have a LinkedIn lead gen form. They can be a single image or a video that leads to another landing page with the form. So let’s talk about them.


        14. LinkedIn Lead Generation Ads

        As we previously stated, LinkedIn ads are powerful thus, they are one of the best strategies marketers can apply. However, many shy away from launching the ads due to their complexity at first glance.

        However, marketing teams, to be fair, LinkedIn lead generation ads are not for a scare. They are just a tad more expensive. 🙂 

        So here is how to launch any other type of lead generation ads in 7 simple steps.


        7 Steps To Create LinkedIn Lead Generation Ad

        Go to the Work section and navigate to the Advertise button.


        Image of how to create LinkedIn lead generation ad -step 1

        Next, if you already have your account set up, choose your account and click the Create button and choose Campaign.


        Image of how to create LinkedIn lead generation ad step 2, campaign manager Create button

        Then, select the goal of the campaign. You can choose among awareness, website visits, engagement, video views, and conversions. If, for example, you wish to promote your LinkedIn group or company’s LinkedIn page, choose the engagement campaign type. Or, if you wish to publish the LinkedIn lead gen form, use the Lead generation under Conversion.


        Image of how to create LinkedIn lead generation ad, step 3, choose objective

        Next, define their target audience. While choosing who you wish to see your LinkedIn ads, you can set parameters such as demographics, job titles, or similar parameters. Or, you can opt-in for retargeting your website visitors via LinkedIn Insight Tag. In both cases, do not forget to set conversions to track metrics.


        Image of how to create LinkedIn lead generation ad step 4, setting up the targeting

        Then, select ad format and placement (should you wish for LinkedIn to distribute your ad elsewhere). Keep in mind that message type ad acts as LinkedIn InMails, and will be labeled as Sponsored (unlike regular InMails). Moreover, the recipient will receive a notification for a message but won’t be able to respond or follow up with you. They can only interact with your call-to-action button.


        Image of how to create LinkedIn lead generation ad step 5, choosing an ad format and placement

        Your next step is to select the budget and conversion tracking if needed. 


        Image of how to create LinkedIn lead generation ad step 6, setting up the budget and scheduling the campaign

        Create Your Ad

        Now the real fun begins. Once you click Next, you will arrive at the ad dashboard. To start, click the Create new ad button.


        Image of how to create a LinkedIn lead generation ad step 7, creating an ad itself

        Lastly, create your message, enter the website URL where your gated content is and define a call-to-action button. Here, you are making sure that the core message resonates with the selected target audience, depending on where they are in the buying journey.


        Image of how to create LinkedIn lead generation ad step 8, creating a text copy

        What’s more, keep in mind that this interface differs depending on the ad form you choose. Here is how it should look if you wish to create a LinkedIn lead gen form.


        Image of LinkedIn lead generation form looks like when creating it in LinkedIn campaign manager

        Once you insert the ad details, click Create at the bottom right of the screen, and your ad will be ready. You can then track your metrics and success back in the campaign manager.


        LinkedIn Lead Generation Ads Examples

        One of the shortest and sweetest ads we’ve seen must be the LinkedIn lead gen form that Hubspot published. It carefully emphasizes benefits - everything one needs to promote their business on Instagram and offers a cheat sheet as an easy solution. Moreover, the LinkedIn lead gen form auto-populates the fields, and the leads need only to click the Submit button.


        Image of LinkedIn lead generation form ad example

        Next on our list is GetResponse, who asked one of their customers to create a short video.


        Image of LinkedIn ad example for generating leads, GetResponse

        This ad is a win because of three reasons. Firstly, they used video format, which is the preferred format nowadays. Secondly, their customer gives a testimonial, a live word, and their experience with the product. Lastly, they promote their forever-free account, so it’s easier for the leads to sign up without any obligations.

        Last, but not least, we have Atlassian’s webinar promotion.


        Image of LinkedIn ad example, Atlassian's webinar promotion

        Not every lead generation ad needs to have a service sign-up as the ultimate goal. Webinar sign-ups work for different buying cycles just as well, and Atlassian recognized it.

        What is a win in this situation is not the copy above, nor a visual (though it helps), but the wording “on-demand”. You see, many of us do not have time, or have different schedules. So it makes it harder to fit one webinar by the time it is up live. The phrase “on-demand” makes it easier for leads to sign up, as they can watch the webinar whenever they find the time.


        15. Use Sales Navigator’s Buyer Intent Feature For Lead Generation

        Lastly, Sales Navigator introduced its Buyer Intent feature. It offers insights into accounts showing the level of interest. Buyer Intent helps sales professionals reach out to the right people and companies at the right time.

        How it works is that LinkedIn tracks accounts that interacted with your business on many levels (e.g. if the leads viewed your profile or a company page, accepted your request, etc). It then labels them by the level of interest and recommends them to you. It is a perfect way to generate leads that previously showed some level of interest in your company.

        However, keep in mind this feature is only available for Sales Navigator Advance and Advance Plus users. Thus if you have a Sales Navigator Core account, you won’t have this functionality.


        Best LinkedIn Lead Generation Tools

        LinkedIn lead generation tools are automation tools that streamline your lead generation activities on LinkedIn, help you track metrics, and optimize your efforts for success. In other words, these somewhat done-for-you tools automate the processes, such as prospecting and initial outreach, that you’d otherwise do manually. In addition, they help you with time-consuming tasks, thus saving you time to focus on closing the deal.

        What’s more, LinkedIn lead generation tools are data-driven. To clarify, they provide you with precise metrics of your activities and show you how to optimize them for better results.

        So what tools and platforms are the best for your LinkedIn lead generation efforts?


        Campaign Manager For The LinkedIn Lead Gen Forms Ads

        Unlike the Sales Navigator platform created for sales executives, LinkedIn’s campaign manager is a tool created for marketers. It basically allows marketing specialists to publish a different kinds of ads on LinkedIn, 

        As we previously mentioned, one of the best ad types is the Lead Generation Form ads. However, they are and will be expensive as they directly generate the leads’ contact info on LinkedIn. 

        Thus, you are probably wondering if you can use something less expensive. Yes, you can generate leads on LinkedIn via outreach, which is a cheaper method, even if you use the tool with it.


        Sales Navigator For Prospecting

        We cannot stop gushing about Sales Navigator simply because it offers many possibilities for sales professionals to streamline prospecting efforts as part of LinkedIn lead generation. In other words, Sales Navigator offers:

        And these are just to name a few, as there are many other Sales Navigator features for lead generation. However, be aware that the features you'll have at your disposal entirely depend on the type of Sales Navigator plan you use. Thus, read about all the plans and choose the one that will suit you best. 

        So, once you find your ideal leads, you can outreach them directly from Sales Navigator or use the LinkedIn automation tool.


        LinkedIn Automation Tools Designed For The Outreach

        You could outreach the leads manually. Simply define the personalized message according to the info you gathered about them in the document. Then, outreach them one by one via LinkedIn or email. 

        However, I have a question: What would happen if you generate hundreds or even thousands of leads? Would outreach them manually and watch over each step of the outreach process for every lead? 

        Well, the good news is you don’t have to. You can use a LinkedIn automation tool to do it for you.

        LinkedIn automation tools are software that helps you save time by streamlining the most time-consuming part of the outreach process

        To clarify, let’s take our very own Skylead, a LinkedIn automation and Cold Email software. With Skylead, you can streamline the process of:

        1) Finding your target leads;

        2) Building your network to accelerate becoming Thought Leader;

        3) Outreaching and establishing the first contact with your leads according to their behavior via Smart Sequences (this is one of the best Skylead’s functionalities);

        4) Sending native hyper-personalize messages with variables, Images, and GIFs to increase the response rate;

        5) Finding and verifying your leads’ email addresses to multichannel your outreach;

        What’s more, you can integrate Skylead with your CRM and send data via Zapier webhooks or by using API. The choice is yours.

        That said…


        How Should You Approach Outreach After Previously-Mentioned LinkedIn Lead Generation Activities?

        Our third and final part of the ultimate guide to LinkedIn lead generation will show you how to leverage a LinkedIn automation tool to streamline your outreach process. Moreover, we will cover how to approach your leads and start converting them seamlessly. 

        Let’s go!


        Save The Time And Outreach Smart

        Here is how you can use Skylead to get the outreach done easily and quickly. Firstly, go to your Skylead dashboard and click the Create new campaign button.


        LinkedIn automation and cold email software tool, outreach campaign creation using generated leads

        Next, choose the lead source, aka where Skylead will pull your leads from. For the sake of this article and to show you how to use a Personalization Spreadsheet, we will choose to upload a CSV file. In addition, don’t forget to name your campaign.


        LinkedIn automation & Cold Email software, outreach campaign creation from generated leads step 2, choosing the source

        Be sure to create a new CSV file out of the information you gathered about your leads. The only condition here is to insert a person’s LinkedIn profile and/or email address. If you cannot find the person’s email address, you can use one of these ways to find emails yourself or let Skylead take care of that

        Skylead provides the following native variables you can use to personalize your messages:

        In addition, you can insert other information in columns, such as the topic of the article they wrote, and Skylead will recognize them as custom variables. In other words, this column becomes actionable data you will use in your outreach. 

        For example, your CSV file can end up looking something like this:


        Image of CSV file example with personalized information to outreach leads with LinkedIn Automation & Cold Email software

        Once you click next, set up your additional campaign settings and when you wish to launch your campaign.


        LinkedIn Automation & Cold Email software outreach campaign creation step 3

        Smart Sequence Creation

        Welcome to the Smart Sequence builder page. Here, you need to create an action path that Skylead will follow once you launch the campaign. This action path (Smart Sequence) will observe the leads’ behavior and act accordingly until they respond to your outreach. 

        Simply drag and drop actions and use different conditions based on their behavior to maximize getting in touch with your leads.


        Image of LinkedIn Automation & Cold Email software smart sequence creation, outreach campaign step 4

        Do not forget to write personalized messages for an invite to connect, InMail, LinkedIn, or Email message steps. 

        The good practice here is to connect with your leads on a deeper level. So, craft your outreach messages to be as genuine as possible. For example, if you wish to send an invite to connect, try one of our invite-to-connect templates with up to a 78% acceptance rate, such as:

        Hello {{firstName}},
        
        I’ve noticed you have {{MutualConnectionName}} in your network. I worked with them at {{CompanyName}} a while back. I really loved {{whatYouLovedAboutMutualConnection}}.
        
        That said, I see that we are both in the {{IndustryName}} industry and would love to have you in my network. 

        Or, if for example, a lead doesn’t respond, get inspired by our follow up after no response templates and write something thematic like:

        Hey {{firstName}},
        
         I’ve just seen your fantastic LinkedIn post on {{Topic}}. The thing that really resonated with me was {{Quote}}. 
         It would be great to hear more about how your business operates in this regard and also share some of my tips if you’re up for it. 
        
         What do you say? Would you like to chat about this?
        

        Image of CTA banner 2 for Skylead salesbook - ready-to-use outreach template that can be applied to our LinkedIn automation and cold email software


        After you define all the steps and messages, you can finalize the process by clicking the Start campaign button and your campaign is ready. Easy peasy.


        Frequently asked questions about Linkedin Lead Generation

        Oh, what a journey has been so far, hasn’t it? However, we still want to cover everything there is to know about LinkedIn lead generation. Therefore, here are a couple of FaQs to sum up LinkedIn lead generation.


        What specific challenges do companies face when implementing these strategies, and how can they overcome them?

        Companies may face challenges like creating engaging content and measuring ROI. Overcoming these involves using analytics for insights and continuously refining strategies based on performance data.


        How do these lead generation strategies integrate with other marketing tools and platforms for a cohesive campaign?

        Integration with other sales and marketing tools can be achieved through CRM systems and marketing automation platforms, ensuring a seamless flow of lead data and consistent messaging across channels.


        Can small businesses or solo entrepreneurs effectively implement these strategies on a limited budget, and if so, how?

        Small businesses and solo entrepreneurs can effectively use these strategies by focusing on highly targeted outreach and leveraging free or low-cost tools available on LinkedIn for engagement and networking. They can also get a LinkedIn automation tool and cold email software that has an excellent price-to-feature ratio, like Skylead.


        Which LinkedIn Ad Format Is The Best For Lead Generation?

        The LinkedIn ad format best for lead generation is a Single Image ad because it looks organic with other content you see in the newsfeed. Moreover, if combined with Lead gen form, it can bring amazing results. The next best thing is to promote gated content on your website. 


        How Do I Target A Lead On LinkedIn?

        You can target leads with your ads by using LinkedIn campaign manager. All you need to do is to define demographics, firmographics, and other parameters of your target audience or choose to retarget your website visitors via LinkedIn Insight Tag. Then create an ad, and publish it.


        How Do I Generate B2B Leads On LinkedIn?

        You can generate B2B leads on LinkedIn by using any of the strategies mentioned in this article, such as posting gated content, using lead generation form ads, and generating leads from event attendees. Moreover, you can generate leads from job postings, leveraging Sales Navigator’s buying intent feature, and more.


        Why Is LinkedIn Best For Lead Generation?

        LinkedIn is best for lead generation because it’s the #1 professional network in the world. According to LinkedIn, lead conversion rates are 3x higher than any other social media. Moreover, 4 out of 5 LinkedIn users drive certain business decisions and have 2x buying power of the average web audience. 


        Ready To Scale Up Your LinkedIn Lead Generation?

        LinkedIn is the #1 place to generate new leads by creating valuable content and reaching out to new connections.

        However, before you get started with LinkedIn lead generation, you need to make sure to:

        Once you do, you can apply one or all LinkedIn lead generation strategies to generate leads.


        Image of list of 10 best LinkedIn lead generation strategies

        LinkedIn lead generation works best if you combine it with other lead generation methods outside of LinkedIn and then circle back to LinkedIn to outreach them.

        However, you don’t have to do the outreach alone. Skylead can help you out with that. So come by, check out Skylead, and start your 7-day Free Trial!


        Launch your first outreach campaign today!
        Start free now Start free now

        To follow up or not to follow up?

        Your first email got ignored. We’re sorry to hear that. Most of the time, that will be the case, and that is why you should focus your attention on follow-up emails. But why bother?

        What if we told you that by sending a single follow-up, you increase your response rate by 9-13%? And if you keep sending more follow-ups, you can increase the response rate by three times?

        We’ve come to find that crafting a good follow-up can be challenging. First, you must grab your prospect’s attention and point it to your email in an overly crowded inbox. Second, you need to make sure to put the right information in all the right places. Why? Well, to get a response and, hopefully, book a call.

        Sounds complicated, doesn’t it? Do not despair. We’ve got you covered! Our sales and marketing teams came together to write this article only to help you learn and explain:

        Bonus: You also get to enjoy tested-for-efficiency follow-up email after no response templates.

        To follow-up or not to follow-up, Shakespeare

        What is a follow-up email?

        A follow-up email represents a message sent to a prospect you’ve already contacted before. Usually, the main intent behind a follow-up is to remind the prospect of your first email, request additional information, or remind them of an important meeting or event

        Follow-up emails are a star of the show in the B2B world, which includes sales, marketing, job hunting, recruiting, and customer communication. When it comes to sales, you can use them for lead generation, warmup, and lead management. The same goes for recruiting and job hunting, too. 

        Why is it important to send follow-up emails?

        Always remember that there could be a number of reasons why your prospects aren’t responding after the initial email. Here are some:

        What we can conclude from our experience and the experience of others is that sending follow-up emails pays off.

        When it comes to sales, our sales team assured us that this statistic is true: sending follow-ups can increase the chances of a response by 25%. If we know that 70% of salespeople stop after one email, then you can use this info to your advantage and incorporate follow-ups into every outreach attempt. 

        In fact, we’ve witnessed firsthand that follow-ups are crucial for B2B sales outreach, and if you’ve done prospecting on LinkedIn right, you will have a higher chance of hitting that sales quota in no time. Just ask our sales team!

        When applying for a job, sending follow-up messages after a one to two-week wait can be a professional way to further underline your interest in the position. Moreover, you’ll get to find out the stage of the hiring process. Lastly, this could encourage HR to take another look at your resume, thus possibly giving you a second shot at the job.Lastly, lead management is only done right with a handy CRM and when follow-ups are heavily involved.

        When should you send a follow-up email after no response?

        In sales and outbound marketing, sending cold emails creates a need for follow-ups. In outbound email marketing, you are reaching out to potential prospects for the first time without them stating their interest prior. This is why follow-up emails are necessary, but the question is when should you click send your email for the second or third time?

        From our experience, picking the right time to send a follow-up email can affect the open and response rates significantly. The norm is to wait anywhere from 2-5 business days before you touch base with your prospects again. The trick is to put yourself in your prospects’ shoes - they might be busy, or they still haven’t had a chance to read or respond to your email. 

        Sending premature follow-ups can make your prospects lose interest and end potential communication before it even starts. For example, you can send the first follow-up after 5 days, giving them enough time to read the email. In case there’s no response after the initial wait, you send a second follow-up for a gentle bump-to-top in their inbox.

        How to write and send a follow-up email after no response

        Andrea, our Head of Sales, once said: “A follow-up email after no response should be powerful enough to offer the right value and inspire the desired response at the same time.” The question is, how do we deliver an email with such strength? Our sales team has the knowledge and experience, so open your notes, people. The class on “Writing and sending follow-up emails by Skylead” begins now. 👇

        Subject line 

        Have you heard? Crafting an eye-catching subject line is directly correlated to a higher open rate. Good email subject lines and pre-header text combined are what help prospects make the decision whether or not to open and read the email. If you didn’t have a chance to catch their attention the first time around, use your follow-ups for a second chance for a first impression.

        When creating compelling subject lines, our sales team recommends following these simple rules:

        Pro tip: Always A/B test your subject lines for efficiency. From our testing, we found that a high open rate is an indicator of a good subject line. Subject line optimization based on real-time results can significantly improve your response rate over time. 

        Follow-up email subject line examples

        For Web Inboxes (55-60 characters):

        1. {{firstName}}, this is your future workflow using SaaS! 🚀
        2. VIP sneak peek: You unlocked new features 😎
        3. {{firstName}} I need your advice
        4. {{firstName}}, let's make Q4 legendary together
        5. Your Q4 game-changer inside
        6. {{firstName}}, let's co-create magic for {{companyName}} ✨
        7. Tick-tock! Your Free Trial is Ending 🕰️
        8. Marco? Polo! Seeking Your Response

        For Mobile Inboxes (under 30 characters):

        1. Your secret SaaS weapon 🌟
        2. Let’s join forces 👊
        3. Shortcut to {{benefit}} 🙌
        4. {{firstName}}, get started 🆓?
        5. Time to grow, {{companyName}} 🌱
        6. Does this work {{firstName}}?
        7. Supercharge your {{workflow}}! ⚡
        8. Missing chat: Still tuned in?

        Opening

        Once you’ve caught their attention, our sales account executive, Pavle, says that how you greet them is what determines whether they’ll keep on reading. Avoid intros like “Just checking in to see if you’ve read my last email” or “I’m just following up on my previous email.” Such intros are overused and could imply blaming the prospect for not responding, which is a big no-no in sales communication. Instead, say something like this:

        1. I know we’ve talked about {{painPoint}}...
        2. As we quite recently connected, I thought it’s only fair you know something about me as well…
        3. Hi {{firstName}}! I can’t believe how time has flown by since the last time we spoke. I just saw your post on {{topic}} and thought it was amazing. Anyway…

        Let’s review the follow-up email after no response opening rules:

        Bonus hack: Personalize intros - by adding some personal information about your prospect, you show them general interest and that you’ve done your homework. People want to feel special, so be sure to go that extra mile to show them that they are not just another prospect to you. 

        Our sales team tested our hyper-personalized sequences, and the results show that the response rate increased from the industry standard of 8.5% to a staggering 35%.

        Follow-up email opening examples

        1. Hey {{firstName}}!

        Between caffeine doses and back-to-back meetings, my previous email about {{ToolName}} might've slipped through. Thought I'd pop back into your inbox. How does it look from your end?

        1. Morning {{firstName}}!

        Did my last email decide to play hide and seek in your inbox? 😅 I chatted about some exciting rates and am curious to hear your thoughts.

        1. Hello {{firstName}},

        Knowing how swamped we can get, I figured I'd circle back. Our conversation about a possible partnership had me excited. Where do you stand on it?

        1. Hi {{firstName}},

        Last time, I dropped a hint about {{ToolName}}'s shiny new feature. Just like waiting for the kettle to boil, I'm here, curious: Any thoughts brewing on your side?

        Still having trouble with your email opening lines? Try reading our guide to attention-grabbing cold email opening lines. Don’t skip out on the templates!

        Body

        We’ve covered the follow-up email openings after no response. Now, let’s dive into our sales team's tricks of writing a great email body:

        Our pro tip: “Do not think of each follow-up as spam. Think of them as added value with each new message you send.” 

        Closing & call to action

        Our sales team says that when you write a closing and a final CTA, you need to create a perfect environment for your prospect to respond. That means:

        Follow-up email closing examples

        1. How about next week? Does Wednesday at 11 PM work for you?
        2. Dive into the feature's details by hitting reply.
        3. Plot our next collaboration chapter? Choose your preferred time here.
        4. Respond with "Let’s do this," and I’ll send more educational content your way.

        Still feel like you need some help with your CTAs? Check out our guide on creating a powerful sales email call to action in sales emails, and don’t skip the CTA examples part!

        Using automation tools to send follow-up emails

        Now that we’ve covered crafting follow-up emails after no response, let’s look at the next step - sending follow-up emails. Outreach emails might be hard to track, especially if you have a lot of prospects in your inbox. Plus, keeping track of the number of follow-ups sent, the context, and the goals for each specific lead can be challenging.

        Now, before your outreach turns into a huge mess, you should ask for some help. And you know what? It sounds like what you need, dear salesperson, is LinkedIn automation and cold email software for lead organization and follow-up email sequences.

        Let’s look at the numbers one more time. Andrea says that from our experience, the first and the last follow-ups get the most attention:

        1. with the first follow-up, the response rate increases by 43%
        2. the last follow-up - “breakup email” receives a 53% response rate

        That’s a lot of follow-ups to keep track of. However, by using automation and email message sequencing, you can rest assured that all your messages are being delivered in a particular order. Now, your question is: where can I find such a platform or tool? 🤖

        Drum roll GIF

        How to do it?

        This is where we come in, with a big grand entrance, only to introduce Skylead and our all-star, first-to-market feature Smart Sequences. With the help of our Smart sequences, you can use multichannel outreach messaging and personalization to supercharge your sales efforts! Smart sequences are algorithms that allow you to combine if/else conditions with outreach actions. This way, you can create scenarios based on your prospects’ behavior, ensuring you get a response from them one way or the other.

        Skylead, example of a multichannel outreach smart sequence for follow-up email after no response

        Use Skylead to:

        Apart from follow-up message sequences for sales, marketers can also benefit from our tool. By using marketing automation, you can get more web traffic, drive conversions, collect event attendees, and raise brand awareness.

        Either way, using SaaS tools or doing the work manually, you can organize your follow-up emails after no response in a sequence and incorporate a multichannel outreach. In Skylead, setting your follow-ups in a sequence is as easy as 1,2,3, and the sending process itself is done for you. Let’s show you a simple, multichannel sequence in Skylead if the lead didn’t respond.

        Image of Free Trial CTA banner with Skylead's smart sequence that demonstrates multichannel outreach using LinkedIn automation and email steps with if/else conditions

        Example of a follow-up sequence when you are connected with the lead on LinkedIn:

        Why it works

        Setting up your sequence to include an outreach channel other than email works best, as it shows your prospects that you care about making a connection with them, and they are more likely to respond to you.

        Furthermore, in this sequence, LinkedIn acts as a powerful and supportive lead generation tool, as you can interact more with your prospects and increase the chances of them seeing your message and responding. Just make sure to prepare your messages for the outreach carefully.

        Kevin, Home Alone, Yes GIF

        But how do you write them? Well, the next chapter is where we unveil the tips and tricks, so keep reading to find out. 🙌

        Tips for writing effective follow-up emails

        Our sales force, Andrea and Pavle, are back to help you by spreading their knowledge and gifting you with more tips on how to write effective follow-up email copy. Keep this in mind: hard work does not stop at the first email - it continues and increases. First off, let’s look at the do’s.

        Start with a strong opening.

        A strong opening is like a good first impression. Well, in this case, it's a second first impression, so make sure to avoid overused phrases and email cliches at all costs.

        Use storytelling in the follow-up sequence

        There are many approaches you can take with your sequence strategies, and one of them is storytelling. For example, you could invite them for an online coffee, and the entire sequence can have a coffee conversation theme.

        The idea is to reveal one value to the pain point at the time in every following email, enhancing its value as you go. You can speak about the value in ascending order of importance, with each email being more important than the last.

        Follow-up email with personalization
        Personalization element, image, coffee

        Personalize your follow-up emails whenever possible.

        Personalization shows you’ve made an effort to get to know your leads. And despite the fact that you’re reaching a certain target group, it doesn’t have to seem automated. You can use Skylead and our image & GIF personalization feature to add some sparkle to your follow-ups. You can also add dynamic text to follow-ups to increase the level of personalization in outreach.

        Get to the point quickly.

        From what we’ve seen and from what you can tell from your own experience as an email reader, losing your prospect's attention is easy. It only takes a few mistakes, and your email is done for. Avoid all this by getting to the point quickly. No long sentences, no short novels, just facts and a little bit of creativity to keep them reading and ultimately doing the CTA.

        Space out your follow-up emails.

        If you’re being too salesy and aggressive, you’ll lose a good portion of your prospects. No one wants to be bothered, especially in the case of cold outreach. Make sure to space out your follow-ups anywhere from the standard 2 to 5 business days.

        Pro tip from Skylead’s sales team: Give your prospects enough time to respond. Some of them might be too busy to go through your emails and have not had a chance to read them yet. Sending too many follow-ups after no response doesn’t seem like a friendly reminder or check-in but rather a pushy salesman trying to shove their product/service down their prospect’s throat.

        Show credibility.

        Cold outreach can be tricky. It’s hard enough you’re trying to establish contact out of the blue, but you’re also asking for something. Prospects are usually not so trustworthy with cold emails, so in order to show them that you’re serious, you need to show credibility

        We’ve mentioned that every follow-up email should add extra value. Use each follow-up to show them your accomplishments - link to credible sources, testimonials, and case studies that can help them decide whether or not to trust you.

        Offer value.

        Your prospect’s first thoughts are usually, “Why is this person contacting me?” or “What is this person trying to sell?”. By following our rules of writing follow-up emails after no response from the section above, you’ll lead them straight to the point with your follow-up email, underlining the value of your product or service. 

        Throw some numbers around. People respond to numbers and statistics well. Prospects appreciate value, and if you offer them a solution to a niche problem, the conversation will just keep flowing. 

        Be empathic.

        Another pro tip from our sales team: You need to listen to your prospects carefully and truly understand their issues. If you know they have a problem your product can fix, try approaching them in a subtle way where you show them compassion. Once you get a reply, your work doesn’t end.

        Create urgency.

        You can probably guess that creating urgency is what makes your prospect believe he should take immediate action by replying to your message. However, if it did not work for the first time, you can create more urgency in your follow-up, but be subtle. 

        Our pro tip: Don’t use sensational subject lines and promises you can’t keep only to lure them into replying.

        Image of CTA banner 1 for watching Skylead - LinkedIn automation and cold email software demo

        Common mistakes to avoid

        Andrea and Pavle are full of knowledge when it comes to the dos of sending follow-ups after no response, but after years of sales experience, they can also easily spot cold email mistakes. The list below shows what you shouldn’t do if you want a high reply rate with your follow-up email sequence. 👇

        Following up too quickly.

        One of the main rules of cold outreach is not to spam your prospects with messages! Be patient. Nobody likes an overly aggressive approach. The industry standard is to spread your follow-ups out by roughly 2 to 5 days. If you wait for more than that, it will probably reduce your chances of getting a reply. 

        It’s a good idea to map out your follow-ups inside your Smart sequence in the correct order and wait for a reply. You can thank us later.

        Sending too many or not enough follow-up emails.

        What is the optimal number of follow-up emails you can send to a prospect before that final “breakup” email? We know for sure that sending just one email isn’t enough. So, we take into account that by sending each follow-up after no response, you increase your chances of a reply. That said, it’s safe to say somewhere around 3-6 follow-ups is enough

        From our own experience, a prospect says “no” 4 times before saying “yes.” That’s why this range works perfectly and might get you that desired result.

        Being too pushy or aggressive.

        We’ve mentioned this before - people do not respond well to aggressive salesmen and aggressive job seekers. Being direct and pushy are not synonyms. It’s one thing to show prospects or employers your interest in them, but another to demand and be borderline rude about your approach. It’s all about setting a fine line between being subtle yet decisive and direct. You can sell without sounding too salesy.

        Missing important information.

        You’ve probably received an email that’s missing crucial information in the past. Heck, we all did at some point. Sometimes, the email is very catchy and inspires immediate action, but wait. Parts of it are missing. It could be a missing attachment, a link, or some other information. That means you’re creating an additional step for the prospect. They will have to ask you for that information, but as you know, most of them won’t. The lack of crucial or promised information can be very offputting to prospects, so make sure to double-check if all the info is in each follow-up.

        Not proofreading.

        This one is tied closely to the previous advice. We’ve noticed that mistakes are not tolerated by prospects, so make sure to go through your follow-up sequence and maybe get a second pair of eyes on it. Mistakes show sloppiness and a lack of interest in the prospect. Plus, they can also be perceived as spam.

        Check for typos and grammar, and if all attachments and visuals are there, along with all the necessary information, then you can click send.

        Writing too much text.

        If the email body is too long, your prospect won’t read it. It’s that simple. Our sales team has tested longer and shorter versions of the same follow-up sequence and saw significant differences. Shorter emails have received a higher response rate.

        Not having a clear call to action (or too many of them)

        Our head of sales, Andrea, always reminds us that you have your prospects’ attention for a very short time. Make sure to have only one and a clear call to action. Otherwise, you’ll lose their attention quickly, and you won’t get the desired action from them.

        Not offering an unsubscribe option.

        Given the fact that you’re contacting these people without their consent, some of them might feel the urge to unsubscribe (hopefully not if you’ve done your prospecting right). Nonetheless, adding an unsubscribe option is good manners. Plus, you’re helping deliverability, reducing spam rates, and improving your reputation. You want active users/subscribers in your email lists, so adding an unsubscribe option is how you help yourself.

        Sending emails to the wrong person.

        This is a part where we talk a little bit about prospecting. Knowing your product/service is where you begin before you think about your audience. Thought about it? Good. Now it’s time for prospecting. However, if you have trouble with this step, here is a guide to the best LinkedIn prospecting strategies so you can get to the right person every time.

        Skylead tip: If you’re sending emails manually, make sure to spell their name correctly.

        Sending a follow-up email after no response samples & templates

        We’ve come to the part of the article where our sales and marketing teams put their knowledge to the test. Get ready for follow-up email examples after no response (salespeople, recruiters, and job seekers, take notes!). Feel free to use them and test their efficiency yourself. 🤓

        Squinting dog with glasses meme

        #1 Reminder email after no response (first follow-up)

        Subject: Tap Tap: Is This Thing On? 🎤

        Hey {{firstName}},

        Sending a cheerful nudge your way! Seems like our chat about {{topic/Issue}} decided to take a little vacation. Ready to welcome it back whenever you are.

        Eager for the sequel to our chat,

        {{yourName}}

        Real-life example:

        Reminder email after no response, first follow-up

        Why it works: One of the major rules of writing follow-ups is not to be afraid to have fun. Being humorous is something that most people respond to well. 

        #2 Reminder email after no response (second follow-up)

        Subject: RE: Mic Check for Round Two? 🎤

        Hey {{firstName}},

        It looks like we keep missing each other over and over again. I know things get busy, but I believe that a productive exchange is worth every second!

        How’s {{date/Time}} for an encore of our previous productive chat?

        Real-life example:

        Reminder email after no response, second follow-up

        Why it works: In the second follow-up, you are showing your prospect that you are consistent. It’s short, and it shows your outreach efforts clearly.  

        #3 Follow up sales email after no response

        Subject: Green, Yellow, or Red for {{product/Service}}? 🚦

        Hi {{firstName}},

        Our chat from last week about {{product/Service}} seems to be idling at a traffic light. Which color are we on?

        If you're stuck at yellow, need more green insights, or hitting red, I'm all ears.

        To clear signals,

        {{yourName}}

        Real-life example:

        follow-up sales email after no response

        Why it works: Avoiding boring lines and overused sentences is crucial for any outreach email. Plus, this one shows you got inspired and took the time to write a creative follow-up with a witty comparison. 

        #4 Follow-up email after no response (formal)

        Subject: Revisiting Our Lost Thread

        Hi {{firstName}},

        The daily email cluster must have pushed our thread regarding {{topic/Issue}} down the inbox black hole. This note is a gentle nudge, hoping to push our conversation back to your attention.

        Eagerly waiting for your reply.

        Best,

        {{yourName}}

        Real-life example:

        Formal follow-up

        Why it works: Although most business communication nowadays tries to steer clear from generic and cliched email communication, being formal has nothing to do with that. This follow-up email shows that you’re polite and well-mannered but also clear with your intentions.  

        #5 How to bump an email politely

        Subject: An Elevator Pitch: Bringing Our Chat Up Again

        Hi {{firstName}},

        In the vast sea of daily emails, I’m sending this note as a gentle elevator, hoping to lift our previous discussion on {{topic/Issue}} back in focus.

        Looking forward to your insights!

        Ready for your reply,

        {{yourName}}

        Real-life example:

        bump follow-up email

        Why it works: Your email got lost in the daily bunch. How to get it back into the limelight? By sending a polite follow-up email and replying to your primary thread and stating your purpose once more. This one works because it’s a creative way of showing the recipient that you demand their attention.

        Image of CTA banner 2 for watching Skylead - LinkedIn automation and cold email software demo

        #6 Follow-up email after no response from a client (sales)

        Subject: Piecing Together Our {{product/Service}} Puzzle 🧩

        Hi {{clientName}},

        Seems our dialogue on {product/Service}} took a quiet turn. Are there missing pieces I can help with?

        If adjustments or additional support is needed, I'm ready to jump in. Just give me a sign.

        Awaiting your cue,

        {{yourName}}

        Real-life example:

        Follow-up to a client

        Why it works: Offering your help and support is sometimes just what a client needs to clear their confusion. This is not a potential client but a doubtful client. If the client is doubtful, you could lose the account, so make sure to follow up frequently and gently. 

        #7 Follow-up email after sending resources (sales)

        Subject: Resource Roundup: Hit or Miss? 📚

        Hey {{firstName}},

        Dived into the resources yet? Would love to know if anything clicked or raised an eyebrow about {{product/Service}}.

        Got any questions or an 'aha' moment to share? I’m just a call away: {{yourPhoneNumber}}.

        Warmly

        {{yourName}}

        Real-life example:

        Follow-up after sending resources, template

        Why it works: Gentle reminders in email form are much needed in the cold outreach game. This template is not aggressive, has a friendly note, and just the right amount of pressure on your end.

        #8 Follow-up email before free trial (sales)

        Subject line: Dropping A Quick Present 🎁

        Hey {{firstName}},

        Just wanted to say thanks again for the call. As we talked about {{painPoint}} and explored your company's current strategies for dealing with it, my belief was reinforced that {{yourProduct}} can help with achieving {{metricValue}}.

        That’s why I included a little gift for you: {{giftRegardingFreeTrial}}, so you can fully try our product out and experience {{MetricValue}} firsthand.

        Let me know when you start the Free Trial so I can send it to you.

        Cheers,

        {{yourName}}

        Real-life example:

        Message template before free trial

        Why it works: This is a short, precise email that the prospect doesn’t waste time reading. With exact value and a gift to top it off, which everyone likes to get, you will be sure to get a high response rate.

        #9 Follow-up email after demo (sales)

        Subject: Post-Demo Checkup 🧐

        {{Date}} was not just another crossed-out meeting. Let’s recap:

        {{yourProduct}}: Not just a tool, but a {{benefit}}.

        {{theirChallenge}}: On our radar now.

        If you’re wondering what's next, have any doubts, or need more details, let’s discuss.

        How about a second quick chat on {{date/Time}}?

        To making ‘just another day’ count!

        {{yourName}}

        Real-life example:

        Email template after demo, sales

        Why it works: Checking in with your prospect after a demo is just as important as the demo itself. Demos can be confusing for some, and not everyone is prepared to process all the given information. This is your chance to remind them that you can clear any confusion they may have and ultimately lead them to the next step - conversion.

        #10 Follow-up email after a missed call (sales)

        Subject: Call Missed: Ready for Redial? 🤙

        Hi {{firstName}},

        Seems our phone lines played hide and seek earlier when I called about {{product/Service}}.

        Let's hit redial and aim for a good connection. How does {{suggest a specific day/time}} work for a quick chat? Or simply shoot me a time that works for you.

        Cheers,

        {{yourName}}

        Real-life example:

        Email template after missed call

        Why it works: Missed calls and meetings happen all the time. This is where this template comes in handy. It’s short and direct but has that tiny bit of informality that you need to get another chance at an online encounter. Remember: sales follow-ups are important!

        #11 Follow-up email that mentions the competition (sales)

        Subject line: Wish to know the truth about {{competitorName}}? 🤫

        “You can’t handle the truth!” said Jack Nicholson.

        Just kidding, {{firstName}}.

        Hope you are doing well. Just thought of knocking on your door and leaving a comparison page - {{yourProductName}} vs {{competitorProductName}} since I know you’ve been testing them as well.

        Are you up for a quick chat to discuss the main differences and the benefits I sent previously?

        Cheers,

        {{yourName}}

        Real-life example:

        Follow-up email that mentions the competition

        Why it works: In case you already sent your prospect benefits and your prospect has been considering your competitor as well, this is the second follow-up email you send. Show them your benefits before they make a decision and run over to your competitors.

        #12 Personalized follow-up email after no response (sales)

        Subject line: Tailor-made strategy for {{company}}🧵

        Hey {{firstName}},

        {{painPoint}} must be tedious for you. Luckily, you are not alone in this. 

        Since my last email, I have created a couple of strategies tailor-made for your company on how you can {{result}}. Want to hear them? 

        If so, does {{date/Time}} work for you?

        Real-life example:

        Personalized email template after no response

        Why it works: Adding personalization, such as name, image, or pain point, achieves the best results. However, if you have a low-buying-intent prospect who didn’t respond to your email, you need to go the extra mile. In other words, you need to create something applicable and tailor-made for their company to warm them up to your product.

        #13 Follow-up email after sending a contract (sales)

        Subject: Contract Follow-Up: Let’s Turn Pages Into Progress 📑

        Hey {{firstName}},

        The contract for {{product/Service}} is now on your desk. Peeked inside yet?

        If any question marks or clarifications are needed, I’m just a call away. Contact me at {{yourPhoneNumber}}.

        To turning pages,

        {{yourName}}

        Real-life example:

        Follow-up email template after sending a contract, sales

        Why it works: After writing thousands of emails, we can say that finding the right balance between formal and informal communication is the key to success. Being too stiff and talking in a manner that wouldn’t reflect a live conversation is outdated. When writing, think about what you would say if your prospect were sitting in front of you.

        #14 Follow-up email after a couple of months (sales)

        Subject line: Hello from the other side - With exciting news 🗣

        Hi {{firstName}},

        I haven’t called a thousand times, as Adele, but as promised, I am checking in after a while.

        How have you been? How did {{reasonForReachingOutLater}} go?

        I have super exciting news to share with you. We have just {{companyNews}}. I  thought you might like it as it can help you {{achieveResult}}. 

        Let me know if you are available for a quick call to catch up on everything that has been going on. Here is my calendar link.

        Looking forward to hearing from you,

        {{yourName}}

        Real-life example:

        Follow-up email after a couple of months

        Why it works: In case you haven’t had communication with your prospect for a while, you can send this or a similar follow-up. For example, the lead might have told you to reach out in the future. When you asked when exactly, they didn’t respond. The good practice here is to reach out after a month and check-in. They might be more open to hear what you have to say and offer.

        #15 Follow-up email after a LinkedIn connection request

        Subject line: Bridging Barriers: From LinkedIn to Real Talk 🌉 

        Hi {{firstName}},

        It seems we missed each other on LinkedIn, so I’m reaching out via email. Your stance on {{topic/IndustryTrend}} is a real conversation starter, and it works!

        I believe there’s a bridge to be built here and a productive conversation to be had. How about we put words into action? Is {{time/Date}} okay for you?

        Looking forward,

        {{yourName}}

        Real-life example:

        Follow-up after a LinkedIn request

        Why it works: Use a follow-up email to reach out to a member of the LinkedIn community that you tried contacting by sending a connection request, but the prospect hasn’t accepted it yet. Having another conversation channel and putting an effort into starting a conversation there is what your prospect might perceive as determination

        Remember: putting a smile on your prospect’s face is one last step before a reply happens.

        #16 Follow-up email after sending a quote (sales)

        Subject: Quote Mission: Countdown to Decision? 🚀

        Hey {{firstName}},

        Hope the quote for {{product/Service}} landed well. Any thoughts or roadblocks?

        Let’s not leave things hanging. A quick call might clear it up: {{phoneNumber}}.

        Waiting for your signal,

        {{yourName}}

        Real-life example:

        Follow-up after sending a quote

        Why it works: The email is short, precise, and with a touch of spice. Just the way your prospects like them. Not being generic goes a long way in cold outreach + adding a phone call option for some busier prospects is also a plus!

        #17 Follow-up “breakup” email (sales)

        Subject line: Perhaps it is better this way… 💔

        Hi {{firstName}},

        I sense that now might not be the ideal time for {{yourProduct}} to address {{painPoint}} at your company. No worries at all – timing is everything.

        If the future calls for a revisit, I'm here. Until then, I wish you and your team all the best.

        Cheers, and until the next time.

        {{firstName}}

        Real-life example:

        Breakup email

        Why it works: If you've sent a couple of emails already and none of them worked, this is your sign to stop reaching out. While sending a so-called breakup email, it is best to evoke an emotional reaction from the prospect, as demonstrated in the email below. The key is to stay genuine.

        #18 Follow-up email after a free trial (sales)

        Subject: Free Trial Verdict: Thrill or Kill? 🧟‍♀️

        Hi {{firstName}},

        Just checking in after our thrilling free trial of {{product/Service}}. I’m curious to hear your thoughts!

        Were there highlights, or perhaps something you missed? I'm here to clear any fog or explore possibilities.

        For a quick chat, just ping me at {{phoneNumber}}, or let me know a convenient time for you.

        Eager to hear your take!

        {{yourName}}

        Real-life example:

        Message template after free trial

        Why it works: Comparing your demo pitch to the best-selling album of all time? We say yes! Everyone likes a well-crafter themed message in their inbox, and chances of a reply are significantly higher.

        #19 Follow-up email after no response to a job application (job seeker)

        Subject: Resume for {{jobTitle}}: In Your Hands

        Hi {{hiringManagerName}},

        Wanted to confirm my resume for the {{jobTitle}} position has reached you. Looking forward to exploring how my background can contribute to {{companyName}}.

        Awaiting your guidance on the next steps.

        Warm regards,

        {{yourName}}

        Real-life example:

        Message template for no response after a job application

        Why it works:

        This is a very common scenario: it's been a couple of days or weeks after you’ve applied for the listed job, and nothing happened. So what do you do? You send a polite reminder and ask the hiring manager to give you details about the hiring process. That way, you’ll know where your application stands.

        #20 Follow-up email after sending resume (job seeker)

        Subject: Resume Dispatch: {{jobTitle}} Role

        Hi {{hiringManagerName}},

        I want to ensure my application for the {{jobTitle}} has landed in your realm. Ready to discuss how my unique skill set could add value to {{companyName}}.

        If a brief chat would help, I’m all ears. Here’s my direct line: {{yourPhoneNumber}}.

        Warm regards,

        {{yourName}}

        Real-life example:

        Email follow-up after sending resume

        Why it works: When a position is open, hiring managers usually get hundreds of resumes daily and from various channels. Therefore, it’s easy for some resumes to slip through the cracks and go unnoticed. Politely asking the hiring manager if he had a chance to take a look at your accomplishments should do the trick, and give them a slight nudge they might need to notice you.

        #21 Follow-up email after an interview (job seeker)

        Subject line: Post-Interview Reflections: {{jobTitle}}

        Dear {{interviewerName}},

        Thank you for the thought-provoking interview. Our conversation opened new horizons, bringing the role and {{companyName}}’s vision into sharper focus.

        Looking forward to any updates or next steps.

        Warmest regards,

        {{yourName}}

        Real-life example:

        Follow-up after an interview

        Why it works: Employers want present and engaged employees. If you’re interested in a position at a certain company, don’t hesitate to follow up after an interview. Ask questions, clarify everything that wasn’t clear while the interview happened, and seek out the hiring manager's opinion on how it went. Most job applicants don’t take this extra step, so don’t make that mistake if you’re really aiming to get the job.

        #22 Follow-up email after no response after interview (recruiter)

        Subject line: Here's the complete offer

        Hi {{firstName}}, 

        Time really does fly by, doesn’t it? It’s already {{DayOfTheWeek}} 😄

        Anyway, I just wanted to touch base with you and go over our offer once again.

        As we discussed, your conditions will be:

        - {{Condition1}}

        - {{Condition2}}

        - {{Condition3}}

        In addition, here are the benefits mentioned during our meeting. As our {{position}} you will have:

        - {{Benefit1}}

        - {{Benefit2}}

        - {{Benefit3}}

        Let me know how this sounds to you.

        Kind regards,

        {{yourName}}

        Follow-up for recruiter

        Why it works: We cannot talk about follow up email and not mention our recruiters. If you are an HR person and find yourself in a situation where your ideal candidate didn’t respond to you after the interview where you presented your offer, here is a template you can use to give them a nudge.

        #23 Sample follow-up letter for job application status (job seeker)

        Subject: {{jobTitle}} Application: Next Coordinates?

        Dear {{hiringManagerName}},

        I hope this message finds you well-rested and productive. In the quest for the {{jobTitle}} role, I'm writing to seek updates on our current position. Have we reached a new checkpoint, or are there further details I can provide?

        Your status update is greatly appreciated.

        With respect,

        {{yourName}}

        Real-life example:

        Sample follow-up letter after no response for a job application status

        Why it works: Knowing where you stand in the hiring process is crucial when applying for jobs. Plus, it shows your interest in the position and your determination to fill in the vacancy.

        Frequently asked questions

        What specific strategies can be employed to personalize follow-up emails for different industries or roles to increase engagement?

        Personalizing follow-up emails can involve referencing specific interests, recent accomplishments, or industry news relevant to the recipient's field. Tailoring your message to their unique context fosters a more personal connection.

        How does the timing of a follow-up email impact its effectiveness, and are there optimal times of day or week to send these emails for better results?

        The effectiveness of a follow-up email can be significantly influenced by its timing. Sending emails during business hours, especially mid-week, may improve open rates. However, considering the recipient's time zone and work patterns is crucial for optimal timing.

        Beyond the provided templates, what are some creative examples of follow-up emails that have successfully converted initial non-responses into positive outcomes?

        Creative follow-up emails often incorporate humor, personalized GIFs & images, comments, or interesting questions that relate to the recipient's interests or industry. Such approaches can help break the ice and engage the recipient more effectively, turning a lack of response into a positive conversation starter.

        How do you politely follow up on an email with no response?

        Make sure to wait the standard 2-5 business days before reaching out again. Your tone should be professional yet direct. Finally, you should add more value and information. Underlining that your product or service fixes their issues creates the right amount of urgency, which in turn makes them hit reply.

        How do you follow up professionally after no response?

        If your first email went unnoticed, your follow-up should start off with restating your goal briefly. Avoid using cliché phrases and slang. Also, try changing your approach in each new email. Finally, send each follow-up in a new thread to avoid ending up in the wrong part of the inbox. 

        What to say in a follow-up email when someone hasn’t responded?

        Make sure to briefly remind them of your previous touchpoint and continue by adding additional value to your initial email. It also helps to create a sense of urgency by mentioning a challenge they might be facing daily and that your product or service can fix it for them.

        How soon should you send a follow-up email after no response?

        The standard waiting period for sending a first follow-up email after no response is 3-5 business days. Sending a premature follow-up can come off as spammy and overly aggressive, so make sure to wait a minimum of 3 days.

        How do you follow up without being annoying?

        To avoid being annoying and ending up in your prospects’ spam folder, make sure to wait the appropriate amount of time before sending another email. Also, make sure to keep each follow-up short and straightforward, with clear intentions and a strong CTA.

        How long is it acceptable to wait to reply to an email?

        If the email is urgent or deadline-driven, clearly state that in the subject line. The appropriate amount of time between your first email and a follow-up is 24 hours. Otherwise, give your prospect 3-5 days to respond. Also, if it requires an immediate response, consider using another communication channel.

        Conclusion

        We’ve come to the end of our follow-up learning journey. Our sales and marketing teams worked really hard to bring on the email campaign knowledge and experience we’ve gathered from years of constant testing and adapting, and hard work. After all, it’s how we’ve grown our user base from 2,500 to 10,000 users in nine months!

        Image of CTA banner 2 for Skylead salesbook - ready-to-use outreach template that can be applied to our LinkedIn automation and cold email software

        So, what have we learned about follow-up emails after no response so far?

        1. The more follow-ups you send, the higher the reply rate, but know where to stop.
        2. If you spend time crafting your email copy, the more likely you will boost open and response rates.
        3. If you build your follow-up sequences, you’ll save time.
        4. If you automate your outreach and create email follow-up sequences, you’ll keep better track of your prospects and the outreach phase.
        5. If you use other communication channels and practice multichannel outreach, you’ll boost your conversion rate.
        6. The more value you add, the more likely you’ll get a higher response rate.

        And the next step? Choose Skylead to help you automate lead generation and your email sequences, plus add LinkedIn as another communication channel. By tapping into the possibilities of automated outreach, you double your chances of getting desired outreach results. Besides, you can always return to this article and reread the rules of crafting the perfect follow-up email, or simply use our follow-up email templates if you need a head start.

        So, how do you get to Skylead? Watch our demo, test out Skylead today and discover the beauty of an outreach that thinks and works for you! You’ll see how our all-in-one tool can simplify your outreach efforts and get you where you need to be in no time. Trust us. Once you try it, you won’t know how you lived and worked without it! 🤩

        Launch your first outreach campaign today!
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        Wondering how to automate LinkedIn? Here’s why you should use a LinkedIn bot for lead generation and business scaling.

        Have you heard the news? LinkedIn is the place to be. It’s a business-oriented social platform with over 930 million worldwide users. Many companies and industries rely on its high conversion rate, which is 3 times higher than on any other social media platform. It is considered the safe haven for B2B lead generation.

        For example, salespeople worldwide use LinkedIn prospecting as the main targeting tool for outbound marketing. On the other hand, marketers also largely benefit from LinkedIn by running marketing campaigns and collecting potential leads. Recruiters can utilize the platform’s promising possibilities to find top talent for their companies.

        Moreover, we’ve come to find that LinkedIn is 277% more effective for generating leads than any other social media platform out there. So, the question is, how do we use its full potential? After testing and trying out different tools and approaches, we’ve got the answer - LinkedIn bots.

        Ever since 2019, we have been operating in the SaaS industry and developing a bot for LinkedIn that will change the outreach game for you. Today, we’ve served 15,000 users from 93 countries, and our goal is to give you the ultimate automation experience.

        Over the years, we’ve learned a lot, which is why we want to help you understand LinkedIn bots - our field of expertise. In this article, you will learn how they work and how you can benefit from them. Finally, we’ll review different LinkedIn bots for you and help you pick one to fit your business needs.


        Let's go meme

        Cheat sheet

        LinkedIn Bot 🤖Best for 🏆Rating ⭐️🔗Link
        Skyleadmultichannel, hyper-personalized LinkedIn, and cold email outreachCapterra: 4.8 (17)
        G2: 4.3 (11)
        Read more...
        CrystalKnowsgiving detailed personality data reports on leadsCapterra: 4.8 (10)
        G2: 4,6 (76)
        Read more...
        Octopus CRMLinkedIn outreach and detailed analyticsCapterra: 4.6 (269)
        G2: 4.4 (113)
        Read more...
        Salesloopsomeone who’s looking for a done-for-you dealG2: 3.5 (3)Read more...
        Phantombusterdata extraction and data scrapingCapterra: 4.6 (59)
        G2: 4.3 (38)
        Read more...
        IFTTTautomatization of numerous activities on different platformsCapterra: 4.6 (210)
        G2: 4.5 (107)
        Read more...
        GetProspectgetting quality prospectsCapterra: 4.5 (90)
        G2: 4.1 (37)
        Read more...
        Lead connectsimple drip campaigns on LinkedInCapterra: 4.4 (98)
        G2: 3.4 (5)
        Read more...
        Linkedprospectautomated prospectingG2: 3.4 (4)Read more...
        UseViralLinkedIn promotionSitejabber: 2.1 (84)Read more...
        SidesMediaadding exposure to your social platformsN/ARead more...
        Crowdfireappsocial media managementCapterra: 4.2 (39)Read more...
        Planablecontent scheduling and detailed planningCapterra: 4.5 (305)
        G2: 4.6 (589)
        Read more...
        Evabootdata scraping on Sales NavigatorCapterra: 4.9 (13)
        G2: 4.5 (30)
        Read more...
        Aeroleadsfinding quality leads and for prospecting effortsCapterra: 4.5 (38)
        G2: 4.0 (60)
        Read more...
        Lempodincreasing user engagement on LinkedInPR Marketing Tools: 3 (1)Read more...
        Linkboostqualified LinkedIn engagementChromeStats: 3.9 (15)Read more...
        Social Pilotsocial media planning and managementCapterra: 4.4 (358)
        G2: 4.5 (603)
        Read more...
        WeConnectautomating some LinkedIn actionsGetApp: 4.6 (54)Read more...
        Buzzlicreating LinkedIn contentN/ARead more...
        Podawaaincreasing LinkedIn’s reachChromeStats: 3.6 (36)Read more...
        Zoptosocial selling, multi-channel outreach, and free tutorialsCapterra: 4.4 (65)
        G2: 4.6 (60)
        Read more...
        Luna AIcreating, editing, and sharing outreach contentCapterra: 4.7 (32)Read more...
        Tapliopersonal brandingProductHunt: 4.2 (18)Read more...
        Waalaxy voice messages and air callsCapterra: 4.5 (241)
        G2: 4.7 (285)
        Read more...
        Reply.ioall-around social automationG2: 4.6 (1,129)Read more...
        Dux-Soupbeginners Capterra: 4.5 (11)
        G2: 4.3 (66)
        Read more...
        ExpandiLinkedIn and email automationCapterra: 4.3 (29)
        G2: 4.1 (66)
        Read more...
        Dripifymany integration possibilitiesCapterra: 4.6 (120)
        G2: 4.5 (164)
        Read more...
        Linked Helper 2 automating LinkedInCapterra: 4.8 (85)Read more...
        TexAudata scraping and some automated LinkedIn activitiesG2: 4.3 (52)Read more...
        MeetAlfredsocial selling on LinkedInCapterra: 2.8 (11)
        G2: 2.5 (15)
        Read more...
        LaGrowth Machineautomated outreachG2: 4.9 (38)Read more...

        What is a LinkedIn bot?

        LinkedIn bots, also known as LinkedIn automation tools, are designed to simplify the outreach process by largely decreasing the number of manual tasks. This means time-consuming actions like sending messages, invites to connect, follow-ups, scraping profiles, and posting updates are fully automated.

        But how does it work? Here’s an example. 👇

        The bot analyzes your lead source, which could be one of the following:

        It then performs all the previously mentioned actions according to your settings and interacts with the selected prospects on autopilot. Did we mention that this happens while you’re focusing on something else? The magic of LinkedIn bots is this - once you tune it according to your needs, it works on its own for you.


        Image of Free Trial CTA banner with Skylead support team and text "We suport you from day 1"


        What types of LinkedIn bots exist?

        Diving right into the technical side of our software-picking process, we need to look at different types of bots for LinkedIn before we make a choice.


        Built-in LinkedIn AI bot

        Automation and AI seem to go hand in hand these days, which means LinkedIn bots are likely to follow this trend. In fact, this time, LinkedIn is the one to introduce its own version of a LinkedIn AI bot. To clarify, it’s a built-in feature that acts like an AI writer. The feature supports generative AI content, which can be used for LinkedIn ad copy suggestions.

        Back in June, LinkedIn started testing AI-generated copy within the share box for writing posts. That way, all users get to test the power of AI bots within their own profile. The idea is to help the post creation process, saving loads of time on forming the right copy.


        Browser-based LinkedIn bots

        Browser-based LinkedIn bots or extension-based automation tools require an extension download to work. Many bots come in the form of Chrome extensions. In fact, some cloud-based tools also support certain features in the form of add-ons or extensions, which can be added or removed later on.

        Now, to use a browser-based bot, open LinkedIn in the browser of your choice and activate the extension. However, the tricky thing about these bots is that they insert a code into LinkedIn. This makes them less safe to use, which can ultimately send you to LinkedIn jail - getting your LinkedIn account restricted or permanently banned if LinkedIn’s algorithms spot suspicious behavior.

        More downsides besides safety:


        Desktop-based bots

        Desktop-based bots are those that require a PC download to work. They act like desktop apps, and they need to work in the background at all times for the automation to happen. Apart from that, all data is stored on your computer or a local server.

        Downsides:


        Cloud-based Linkedin bots

        Cloud-based LinkedIn bots work thanks to a dedicated IP address. They serve as a proxy and shield against all automated activity. This means your data is not stored on a local server or your personal computer but rather on the internet/cloud. And the best thing of all? The software runs even when your PC is shut down.

        Furthermore, cloud-based LinkedIn bots are the only ones that let you connect multiple accounts and have an integrated inbox. To clarify, this means you can find messages, be it LinkedIn regular messages, InMails, emails, Sales Navigator messages, or Recruiter messages, in one unique place.

        Thanks to all the perks that go with this type of solution, Skylead developed a cloud-based LinkedIn bot. We decided this is best because we wanted you to be safe while using automation and to have as many convenient features as possible.


        LinkedIn automation: How do LinkedIn bots work?

        LinkedIn bots are usually programmed tools that allow you to automate LinkedIn activities in different ways. To use a LinkedIn bot, you need to connect your LinkedIn account with the tool. This usually means giving the bot access to your account.

        LinkedIn connection bots are used for sales automation to increase productivity in the sales process. They can be used to automate certain parts of the sales process or most of them. You can use LinkedIn automation for:

        1. Prospecting
        2. Lead generation
        3. Drip campaigns
        4. Follow-ups
        5. Data collection and more.

        Speaking of data collection, CRM systems (Customer Relationship Management) are one of these useful automation tools. CRMs are used to support sales management while delivering actionable insights. They can integrate with other tools and allow for team communication and collaboration.

        Now, imagine all these possibilities on LinkedIn. This is where LinkedIn bots come in, as powerful automation tools. These bots give you a bigger and more effective outreach, and this is where they can help. 👇


        Helps you write new posts on LinkedIn

        Some bots, such as the LinkedIn built-in AI bot, help you write new posts on LinkedIn. If you simply don’t have a lot of time to formulate an already attention-grabbing thought, you can use an AI bot to generate meaningful copy.

        Fun fact: AI has the potential to automate 40% of the average workday. We’ll keep that in mind as we watch artificial intelligence develop in the near future.


        Send LinkedIn connection requests

        LinkedIn connection bots can help with one of the most basic LinkedIn tasks, such as sending connection requests. You can target a certain group of people when entering a lead source, and the bot will do the rest.


        Accept LinkedIn connection requests

        After sending connection requests, automation bots can even accept the ones you get for you. It’s networking on autopilot!


        Send drip messages & run sequences of actions 

        You’ve found your target audience, but now it’s time to reach them with your pitch. LinkedIn bots can automate the entire process by sending a series of messages in a drip campaign. You craft the campaign and messages, and the bot delivers. Some tools even offer a multichannel smart sequence feature, that lets you combine outreach methods. This means you can send outreach messages according to your prospects’ actions, covering all scenarios with if/else conditions.


        Personalize LinkedIn messages

        A good LinkedIn connection bot can offer you the option to personalize your content. Most tools are working hard to give as many personalization options as possible to balance out the automation. Message hyper-personalization is possible by adding native variables to your message requests, InMails, or follow-up messages such as:

        Custom variable: lets you create your own placeholder.



        Posting updates on LinkedIn

        Some LinkedIn tools can even post for you. Although there’s nothing new about software that lets you schedule all posting activities, it could be a great additional feature of a more complex LinkedIn bot.


        Visiting user profiles

        LinkedIn connection bots are designed to mimic human behavior on the internet. At least the best bots were designed with this in mind. Apart from sending messages, your bot of choice can visit user profiles for you. This way, it can catch your prospect’s attention, making sure your interest in communication is being seen loud and clear.


        Follow users

        Automation is truly marvelous, and it can take a simple task as following a user on LinkedIn off your to-do list. Why focus on repetitive tasks when you can focus on really building those lead relationships?


        Send InMail message

        LinkedIn connection bots are made to make your life easier. These powerful tools can even send InMail messages to user accounts from your leads list. Now, an important thing to note here is that most tools, if they have this option, tend to send only free InMail messages to open accounts. However, there are some tools out there that support sending both free and paid InMail messages. This means your outreach is bigger, and your chances of conversion are higher.


        Find user email

        Some LinkedIn bots have the option to scrape the data from a selected source and find your prospects' emails. If the bot of your choice has LinkedIn and email automation in one, this can be a useful feature. You’ll be able to get a whole other outreach channel in case your prospects aren’t as active on LinkedIn.


        Export LinkedIn data

        A useful bot for LinkedIn has the option to export data via a CSV file or PDF. This data can include lead lists and analytics for better result tracking and ultimate outreach optimization.


        Analyze user profiles

        LinkedIn bots can do a lot, but did you know that they can analyze user profiles before you even interact with them? Some tools, such as Crystal Knows, are designed to give you a heads-up about your prospect, analyzing their available data and creating a report. This way, you can adapt your approach before scheduling a meeting.


        Boost engagement on LinkedIn posts

        We can use LinkedIn outreach to boost our social media presence and actually draw people’s attention to a certain post. LinkedIn bots can help boost engagement on specific posts by running campaigns that promote your post to a certain target group.


        Image of CTA banner 2 for watching Skylead - LinkedIn automation and cold email software demo


        What are the benefits of Linkedin bots?


        Save time by automating recurring tasks

        We’ve done the research; we’ve done the math! The main benefit of automated outreach is the time-saving aspect. The right automation tool helps you save up to 11+ hours per week on manual work. That’s one and a half free days per week and a staggering 6 days per month. That’s more than one whole workweek!


        Scalable

        Your business goals are high, and the workload is heavy, so what do you do? You use tools that can help scale your business. With automation bots, you get to expand your outreach in the most efficient way and interact with more prospects in a shorter period of time. Startups can grow rapidly with the help of SaaS tools.


        More accuracy

        You can use LinkedIn bots to help you with prospecting and narrowing down your target group. There are multiple ways of finding high-quality leads with pinpoint accuracy. It can be by:


        Provide additional data

        In our analysis of different LinkedIn bots, we found that some bots can help you find more information about your prospects. We’re talking about data scraping and enrichment features. Some bots can be used to scan all publicly available data and help you expand your outreach to different channels.


        Team access

        When we tested LinkedIn bots for the first time, we discovered that it’s very useful if they have team management. To clarify, this means that all involved sectors from your company can access the bot and create, adjust, look at, and draw data from the tool. Moreover, you can set permissions for each team member and optimize your workflow even further.


        33 best LinkedIn bots to automate LinkedIn tasks in 2023

        We've spent months analyzing the effectiveness of LinkedIn bots, and our findings show that these are the LinkedIn connection bots worth looking at.


        Drumroll meme

        1. Skylead

        Best for multichannel, hyper-personalized LinkedIn, and cold email outreach.


        Skylead app interface screenshot

        Skylead is a cloud-based bot made for LinkedIn automation and cold email software that thinks and works for you! It’s made for sales teams, founders, marketers, recruiters, individuals, and agencies looking to scale their business.


        Pros

        Skylead is an all-in-one bot that contains multiple complex outreach features. One of our main features is smart sequences. Skylead is the first software to introduce smart sequences to automation tools. You can use them to combine LinkedIn and email outreach according to your prospects’ behavior by using if/else conditions and multiple actions.

        With Skylead, safety is the number one priority when it comes to automating LinkedIn. That’s why we’ve developed 3-layer protection that will shield your account from LinkedIn’s algorithms fishing for suspicious activity. Making our bot human-like is one of the main things that makes Skylead software the safest out there. This is how we keep you safe:

        Combine cold email outreach with LinkedIn automation to get even higher conversion results via smart sequences.

        One major pro of Skylead is the fact that it has a native image & GIF personalization feature and a personalized messages option. Our research suggests that when using personalization, you get a 63% higher response rate.

        You can also integrate Skylead with your chosen CRM via a Zapier webhook or an API and transfer data between tools. Lastly, Skylead offers thorough insights and analytics and the A/B testing option. This means you’ll see detailed reports about your results, plus you’ll get to test out what approach works best with your prospects.

        Note: Skylead connects to LinkedIn Premium, LinkedIn Sales Navigator, and Recruiter accounts.


        Cons

        You can make campaigns in Skylead from multiple sources: a CSV file, a LinkedIn search URL from all supported account types, and even from LinkedIn posts, but you cannot make campaigns from a group search. Nonetheless, if you want to create a group-based campaign, you can do so by using LinkedIn Sales Navigator filters. Select group filter, scrap the data, and import prospects via a CSV file.

        Another thing to note is that Skylead does not have a Twitter integration, which is used as a means of expanding your social selling strategy. However, bots that support Twitter can only automate post likes and retweets, which won’t help much with overall outreach efforts.


        Conclusion

        We believe that Skylead is a comprehensive tool that supports multiple advanced features that you would have to pay extra for with other bots. Keep in mind that when picking a bot, you need to have a combination of quality features, safety, a friendly interface, and a reasonable price per month. Skylead checks all the boxes, plus impeccable customer support. All of these factors contribute to our tool's effectiveness, cutting manual tasks and saving up to 11 hours of manual work per week.


        Image of CTA banner 1 for watching Skylead - LinkedIn automation and cold email software demo


        2. CrystalKnows

        Best for giving detailed personality data reports on leads.


        Crystal Knows LinkedIn bot

        CrystalKnows is an extensions-based bot designed to focus on prospecting and give DISC personality profiles of potential prospects.


        Pros

        CrystalKnows bot analyzes potential customers and gives out detailed personality reports. All sales teams have to do is adapt their approach to the DISC personality profile of the lead and use it to their advantage.

        Another notable feature is the suggestive content writing option. This feature writes suggestive copy for emails according to each lead's personality analysis. You can also find the advanced segmenting option a useful tool for prospecting and lead generation.


        Cons

        Despite the advanced prospecting features, CrystalKnows is not a classic multichannel outreach tool. This means it does not support complex features such as smart sequences, and it cannot make campaigns from search URLs or CSV files. Additionally, drip campaigns are out of the question, which suggests that a huge part of outreach is missing.


        Conclusion

        From what we could learn about CrystalKnows, the tool can be very useful for detailed prospecting, as it focuses on knowing your target group and adapting the approach. However, if you’re looking for supercharged multichannel outreach (which is what you should be doing), then we advise you to pick another tool and use this bot as an additional helpful feature.


        3. Octopus CRM

        Best for LinkedIn outreach and detailed analytics.


        Octopus CRM LinkedIn connection bot

        Octopus CRM is an extension-based bot that focuses on automating LinkedIn.


        Pros

        One of the main notable features of Octopus CRM is the ability to send bulk messages to 1st-degree contacts. We’ve mentioned detailed analytics, which gives you insights like the number of connection requests sent or the current Social Selling Index. If you’re interested in social selling, you should consider a tool that focuses on boosting the LinkedIn SSI score.


        Cons

        With Octopus CRM, you won’t be able to use multichannel outreach because the tool only supports LinkedIn automation. This means there’s no email automation, which is a large outreach channel and should be used paired with LinkedIn for better results.

        Additionally, because it is an extension, this could potentially mean it’s less safe to use and might be detectable by LinkedIn.

        Note: Octopus CRM does not support sending LinkedIn InMail messages.


        Conclusion

        We believe that Octopus CRM is missing a lot of key features that can affect the safety and effectiveness of your outreach. The fact that it does not have email automation could be a potential deal breaker. A good LinkedIn bot should have as much as native features as possible, so be sure to look for an all-in-one bot. 


        4.  Salesloop

        Best for someone who’s looking for a done-for-you deal.


        Salesloop LinkedIn automation tool

        Salesloop is a fairly new cloud-based bot that focuses on automating LinkedIn.


        Pros

        Salesloop has a simple 2-step drip campaign for LinkedIn. It works with LinkedIn Premium and LinkedIn Sales Navigator. Unlike Skylead, it does not support Recruiter profiles. As for campaigns, Salesloop lets you create them via a CSV file with a couple of text personalization variables.

        If you’re new to automation, they also offer a done-for-you deal, which can simplify your outreach effort. However, you’d have to pay a large sum for the service.


        Cons

        Salesloop does not have Smart sequences because it does not support email automation to begin with. In fact, it does not support many prominent LinkedIn actions as well. Salesloop can only send invites to connect and drip messages.

        Additionally, Salesloop does not integrate with any CRM, which can slow down workflows for those who utilize a number of different tools.


        Conclusion

        After analyzing the Salesloop bot, we found that if you want a comprehensive tool, this is not a perfect choice for you. Missing email automation and limited LinkedIn actions can potentially slow down your outreach efforts, which is the opposite of what a LinkedIn bot should be doing.


        5. Phantombuster

        Best for data extraction and data scraping.


        Phantombuster LinkedIn bot interface screenshot

        Phantombuster is an extension-based sales and marketing bot that automates the scraping of publicly available data from LinkedIn and other platforms.


        LinkedIn Follower Bot

        With LinkedIn bots, you can automate everything, even who you want to follow and unfollow on LinkedIn. Phantombuster has a browser-based feature that focuses on that. It’s called the LinkedIn follower bot, and it’s here to get your prospects to notice you and warm them up for further outreach.


        Pros

        Phantombuster is not a full-package LinkedIn automation bot. However, it can come in handy if you want to scrape certain leads from LinkedIn or anywhere else. Moreover, the tool offers an email enrichment feature, which means it can find email addresses for you. However, it does not support email verification, which can affect your email account’s safety and increase bounce rates.


        Cons

        Even though this bot automates certain LinkedIn actions, it also does not have Smart sequences. Apart from that, email outreach is not possible since there’s no email automation, so you can’t create complex sequences. 

        Lastly, Phantombuster is an extension that can affect the overall safety of your account and potentially lead to restrictions.


        Conclusion

        After reviewing Phantombuster, we came to the conclusion that it can be useful as an additional outreach tool. It saves your automated scraped data in the form of CSV files or JSON formats. This means you can upload and download lead lists to some other tool and create outreach campaigns.


        Join Sales Tribe community banner with text: Set up your sales game today


        6. IFTTT

        Best for the automatization of numerous activities on different platforms.


        IFTTT Interface screenshot

        IFTTT is an extension-based bot that automates activities on WordPress, Facebook, Twitter, Evernote, and others.


        Pros

        The IFTTT bot can automate certain activities, such as sharing links, publishing content, and updates across named platforms.


        Cons

        IFTTT does not automate any form of LinkedIn messages.


        Conclusion

        After looking at this simple bot, we can tell you from our humble opinion that it is not for those who want to use LinkedIn and email outreach for results. However, it can come in handy as a content management tool that saves time by automating posting and similar social media activities.


        7. GetProspect

        Best for getting quality prospects.


        GetProspect Interface Screenshot

        GetProspect is an extension-based bot that acts as an email finder & verifier and extracts useful prospect data.


        Pros

        GetProspects bot, as the name suggests, wants to assist you in finding high-quality leads. This includes a list of leads with information such as name, profession, LinkedIn URL, and finally, email. It has a large B2B database, a lead enrichment feature, a native CRM, and the Google Sheets add-on.

        Additionally, Get Prospects categorizes leads and can arrange them according to previously set criteria. You can later export these files and use them in other tools.


        Cons

        Although the tool focuses on email features, it does not support LinkedIn automation. This means there’s no way of sending any kind of messages on LinkedIn, creating drip campaigns, and utilizing multichannel Smart sequences.


        Conclusion

        In our honest opinion, this tool can be useful if your primary goal is reaching out by email. But, if you wish to expand to LinkedIn, you would have to get another tool for automating LinkedIn since there’s nothing you can do with the provided LinkedIn profile URLs unless you want to reach out to those prospects manually. We all know by now that this defeats the purpose of automation bots. So, if you want more from a tool, then keep looking.


        8. Lead connect

        Best for simple drip campaigns on LinkedIn.


        Lead Connect LinkedIn bot profile page

        Lead Connect is an extension-based bot that connects to LinkedIn basic or Sales Navigator profile types.


        Pros

        Lead Connect offers a simple drip campaign with a few available steps. On the other hand, the bot offers various templates, but the number of available templates depends on the pricing plan you choose.

        One notable feature of Lead Connect is the ability to integrate with any workflow and tool via an API key. You can even gain access to the email discovery feature, but you’d have to pay extra to use it.


        Cons

        Lead Connect doesn’t support Smart sequences as Skylead does. Additionally, it doesn’t support a Recruiter account type, which narrows down your outreach and campaign creation choices.

        Lastly, this bot does not support image & GIF personalization of any kind, which can affect your response rate significantly.


        Conclusion

        We believe that the tool is missing some key outreach features. If you’re looking to supercharge your outreach efforts, we consider this bot to be incomplete, so you should keep looking for more features in one tool.


        9. Linkedprospect

        Best for automated prospecting.


        Linkedprospect invitations screenshot

        Linkedprospect is a cloud-based bot that focuses on LinkedIn automation.


        Pros

        Linkedprospect helps you with finding prospects and sending automated message sequences to those prospects on LinkedIn. The tool can also send bulk messages and offers a Boolean search tool and a Headline generator tool.


        Cons

        The tool does not support email automation, which, as we’ve learned so far, only slows down outreach and overall results.


        Conclusion

        If you want to get your money’s worth, you should opt to look for tools that have it all.


        10. UseViral

        Best for LinkedIn promotion.


        UseViral LinkedIn promotion Service

        UseViral is a social media marketing service that allows you to boost your networking platform profiles to gain more virtual trust and authority.


        Pros

        If you’re looking to build your network and become a thought leader, you can use this bot to add more followers, further boosting your profile. You can connect UseViral with multiple platforms, including Instagram, YouTube, TikTok, Twitter, Facebook, LinkedIn, of course, and more. It automates sending connection requests.


        Cons

        It is not recommended to use such bots as they can be unsafe and appear scammy. Despite the large number of followers you gain, there’s no engagement, as all of these followers are usually fake. Thus, it is easily detectable and can damage your reputation.


        Conclusion

        We advise you not to use profile-boosting bots, as they can tamper with the safety and trustworthiness of your account. Try social networking without scams.


        11. SidesMedia

        Best for adding exposure to your social platforms.


        SidesMedia website screengrab

        SidesMedia is a social boosting tool that offers multiple platform options.


        Pros

        If you’re looking for extra exposure on your social platform, LinkedIn included, then you can use SidesMedia. They claim to offer real engagement on multiple platforms such as Instagram, Twitter, Facebook, YouTube, TikTok, and more.


        Cons

        Again, using social media boosting platforms can be tricky despite the outrageous claims that they can offer real engagement. You should be cautious when it comes to buying followers, likes, and connections.


        Conclusion

        Just like UseViral, we share the same opinion. To emphasize, we strongly disagree with using social media boosting platforms. You should opt for an organic and real approach in order to gain a huge, thought-leader following. Focus on building strong relationships rather than taking shortcuts. On the other hand, you can use LinkedIn bots to assist in your quest.


        12. Crowdfireapp

        Best for social media management.


        Crowdfire app screengrab

        Crowdfire is an app that’s used for growing the online presence of individuals and businesses.


        Pros

        The Crowdfire app offers a series of features that help users manage and optimize their social media accounts, LinkedIn included. You can schedule and publish content and track the numbers for each post. Additionally, you can find and manage followers who are not engaging with you and focus on building those relationships.


        Cons

        Apart from scheduling content posting, you won’t be able to reach out to your target audience or send bulk messages via LinkedIn and email. To put it differently - no automation means no successful outreach.


        Conclusion

        In our honest opinion, you can use this tool to establish your thought leader persona on LinkedIn, but apart from that, you won’t be able to use this tool for multichannel outreach.


        13. Planable

        Best for content scheduling and detailed planning.


        Planable, pups & paws calendar app view

        Planable is a social media collaboration tool that helps manage the entire content creation process.


        Pros

        With Planable, you can obviously plan, create, collaborate, approve, and schedule content. The tool is designed to support the entire content management process with ease and simplicity. Using such a tool can help with saving lots of time and focusing on other tasks instead.


        Cons

        Although it can be useful for content management, it is not a tool for outreach.


        Conclusion

        After reviewing the app’s abilities, we believe that it can be useful for those who want to establish a strong social media presence and optimize their marketing strategy seamlessly. This includes LinkedIn, of course. You can gain a strong following if you manage your content and post it continuously. You can use LinkedIn connection bots simultaneously to aid in growing your network.


        14. Evaboot

        Best for data scraping on Sales Navigator.


        Evaboot Leads list

        Evaboot is an extension-based bot that offers a powerful Sales Navigator data scraping tool.


        Pros

        This bot can extract, clean, and enrich Sales navigator search results, which you can later export and use with other LinkedIn bots to create outreach campaigns.


        Cons

        Evaboot is simply not made for outreach but rather focuses on the initial steps - lead generation. The fact that it can only extract data from Sales Navigator search results is also a downside.

        Additionally, there’s a safety concern due to its extension nature, so LinkedIn might discover your activity and restrict your profile.


        Conclusion

        If you’re looking for a tool that generates leads exclusively, then Evaboot is for you. However, if you’re interested in multichannel outreach, keep looking.


        Image of Free Trial CTA banner with Skylead's smart sequence that demonstrates multichannel outreach using LinkedIn automation and email steps with if/else conditions


        15. Aeroleads

        Best for finding quality leads and for prospecting efforts.


        Aeroleads Prospects Screenshot

        Aeroleads is a cloud-based tool that focuses on prospecting and lead generation.


        Pros

        Aeroleads bot has an email discovery feature that not only retrieves business emails but also LinkedIn connections. Therefore, they provide additional data points that can be used in crafting your outreach strategy. Finally, you can export the collected data and use it as you please.

        Additionally, they have a large email database with personal and business emails and phone numbers. Lastly, the tool not only discovers but also verifies emails.


        Cons

        If you’re looking for a LinkedIn bot that covers most of the outreach process, Aeroleads is simply an incomplete tool. With no LinkedIn and email automation, you won’t be able to send drip message campaigns or create Smart sequences.


        Conclusion

        Again, if you’re looking for a tool that covers most of the outreach process, including email discovery & verification, then you should be looking at a different feature set in a LinkedIn connection bot.


        16. Lempod

        Best for increasing user engagement on LinkedIn.


        Lempod dashboard

        Lempod is a part of the Lemlist family and a Chrome extension that focuses on LinkedIn post engagement.


        Pros

        Firstly, Lempod is easy to use and a great tool if you want to increase LinkedIn post views with automatic likes and comments. The Lempod bot has a User Satisfaction Index and a Popularity Index, which can help with tracing engagement and user involvement in your LinkedIn content. 

        Secondly, their LinkedIn Engagement Pods marketplace connects other LinkedIn content makers with you, which allows for mutual engagement. Lempod can also automatically leverage colleagues' networks, further boosting your LinkedIn reach.


        Cons

        The tool is made for engagement and not multichannel outreach. Plus, as an engagement tool, it lacks certain characteristics, such as the ability to personalize your audience and automate scheduling posts.


        Conclusion

        To sum up, if you’re looking to boost your network and meet with other content creators, you can use Lempod for those purposes. However, if you want to use LinkedIn and email automation for outreach, then you should consider another bot.


        17. Linkboost 

        Best for qualified LinkedIn engagement.


        Linkboost Marketplace Screenshot

        LinkBoost is an engagement and profile-boosting platform made for users who want to find their engagement niche.


        Pros

        If you’re a thought leader who wants to expand your network even more, or you’re just beginning your journey, LinkBoost can contribute to your engagement efforts. You can even join relevant engagement pods and link up with people interested in the same content as you.


        Cons

        Unlike Lempod, LinkBoost doesn’t have certain parameters (e.g., a User Satisfaction Index and a Popularity Index) that can help with tracking overall engagement success. Ultimately, the tool is not made for multichannel outreach.


        Conclusion

        Lastly, if you’re looking for supercharged outreach and scaling your business, this is not a tool for you. It’s made for individuals who want to reach out to a similar audience and expand their network. A pro tip is to use LinkedIn bots for making solid connections on LinkedIn as well as promoting your content.


        18. Social Pilot

        Best for social media planning and management.


        Social pilot Calendar screenshot

        Social Pilot is a social media management and analytics app that connects with Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, TikTok, and more.


        Pros

        You can easily plan and schedule content-posting activities with Social Pilot. What makes it stand out from similar apps is the fact that it has a great analytics section, where you can track your success and optimize your content plan accordingly. There’s also a Smart AI Assistant that can help with time management even more.


        Cons

        Social Pilot is not a LinkedIn and email outreach tool.


        Conclusion

        If you’re looking to organize your content posting activities on LinkedIn and not think about whether your content is posted or not, you can use Social Pilot to boost your LinkedIn presence. Hence, you can use this tool to establish a solid LinkedIn presence, and Skylead can help with LinkedIn automation and cold email outreach.


        19. WeConnect

        Best for automating some LinkedIn actions.


        WeConnect Analytics screengrab

        WeConnect is a cloud-based tool that automates some LinkedIn actions.


        Pros

        You have the ability to send messages to LinkedIn group members. Apart from that, you can also A/B test your content, which is a perfect feature for those who are still trying to find their perfect approach. This bot also supports the auto-endorse and post-engagement features, along with Zapier and API integrations.


        Cons

        WeConnect does not have the Post engagement campaign option or Image & GIF personalization. Smart sequences are also out of the question because there’s no Email automation. Also, there’s no Email discovery and verification feature. However, you can find all of these features and more at Skylead.


        Conclusion

        Finally, if you’re looking to put all manual tasks on autopilot, you should be looking for a solution that can actually perform most of the tasks without having to pay extra for certain services you can get with just one tool.


        20. Buzzli

        Best for creating LinkedIn content.


        Buzzly LinkedIn bot

        Buzzli is an AI-powered platform that automates the content creation process on LinkedIn.


        Pros

        You can use Buzzli to expand your reach and engagement while creating top-notch, SEO-friendly content with artificial intelligence. Use the Topic generator to find what you want to talk about and generate away! You can also use the Improve LinkedIn post option for a bigger engagement boost.


        Cons

        Buzzli is not a LinkedIn and email outreach tool.


        Conclusion

        To sum up, if you're looking to boost engagement, you can use Buzzli and its AI-powered features to help create true thought leader content.


        21. Podawaa

        Best for increasing your LinkedIn’s reach.


        Podawaa LinkedIn bot interface

        Podawaa is an extension-based bot that helps you expand your engagement on LinkedIn by automating comments and likes.


        Pros

        Similar to Lempod, Podawaa helps you connect with other users on LinkedIn so you can interact with each other, creating more engagement. Hence, you get to personalize your audience and receive relevant and real comments and likes on your LinkedIn content.


        Cons

        This is not a LinkedIn and email outreach tool.


        Conclusion

        If you’re looking for a platform that helps you engage with real people on LinkedIn, Podawaa can give your profile the right push toward growth. Also, it could be useful for LinkedIn marketing. However, if you’re looking to automate LinkedIn and email outreach, you should be looking at other bots for LinkedIn.


        Image of CTA banner 1 for Skylead salesbook - ready-to-use outreach template that can be applied to our LinkedIn automation and cold email software


        22. Zopto

        Best for social selling, multi-channel outreach, and free tutorials.



        Zopto is a cloud-based automation software made for social selling.


        Pros

        Unlike other tools, it offers a Twitter integration for automated platform engagement. With this integration, you are increasing your chances of getting noticed by automating certain Twitter actions, further expanding your outreach efforts. 

        Apart from automating LinkedIn, the tool offers email enrichment, which means it can fetch and verify business emails like Skylead. You can also A/B test your messages and enjoy an integrated inbox feature.

        Lastly, the platform can schedule posts and gather data from LinkedIn group members to create a campaign lead source for a more specific outreach.


        Cons

        Zopto does not have a native image & GIF personalization feature, which adds up to the already costly monthly subscription. Apart from that, their inbox is limited to LinkedIn messages only, which makes it harder to navigate multichannel sequence campaigns. Lastly, Zopto does not support team management.


        Conclusion

        We believe that a good tool should have a large number of native features to avoid paying more for extensions. Another reason is that these extensions are less safe to use because they are easily detectable by LinkedIn’s surveillance. Opt for safety first and a comprehensive tool that covers all the features you need.


        23. Luna AI

        Best for creating, editing, and sharing outreach content.


        Luna AI LinkedIn bot, all emails

        Luna AI is a LinkedIn growth tool that uses artificial intelligence to create and fetch content and data.


        Pros

        You can use this tool to generate content for LinkedIn posts and emails using AI. Luna AI also acts as a prospecting tool, and it helps with finding the right leads.


        Cons

        Luna AI can’t create campaigns and perform a large portion of actions that other LinkedIn bots can. Moreover, it has no Smart sequences and no email automation.


        Conclusion

        While the tool can help with prospecting, generating leads, and content creation via AI, it is still missing crucial parts of LinkedIn and email automation. Opt for a bot that can do it all!


        24. Taplio

        Best for personal branding.


        Taplio LinkedIn connection bot, contacts list

        Taplio is an extension-based bot designed to help with LinkedIn growth. It was purchased by Lemlist and is now part of the Lemlist family.


        Pros

        The tool was created to help users with content creation and distribution. Therefore, you can use it to grow your personal brand with AI-powered suggestive features. The tool generates content for you, and it helps you get inspired with an AI-picked inspirations library.


        Cons

        This tool is not for outreach as it does not support LinkedIn automation, such as sending messages and crafting campaigns or email outreach.


        Conclusion

        Taplio looks like a good feature to use if your main focus is growing your brand on LinkedIn. It can be useful to thought leaders ready to create impactful content. Nonetheless, if you’re looking for all-around outreach, this extension is not your cup of tea.


        25. Waalaxy

        Best for its voice cloning technology which allows sending voice messages and air calls.


        Waalaxy LinkedIn bot

        Waalaxy is an extension-based software solution for prospecting and generating leads on LinkedIn. It might not be the safest option since a code is inserted, which allows the software to act like a bot.


        Pros

        Waalaxy supports all LinkedIn profile types: LinkedIn Premium, Sales Navigator, and Recruiter. It can even create campaigns from a LinkedIn group member search, which might come in handy if this is your LinkedIn lead generation strategy.

        As a multichannel outreach tool, Waalaxy supports an integrated inbox (although they charge extra to use it), which allows easy lead navigation. Lastly, it uses voice cloning technology to allow users to send personalized voice messages on LinkedIn, Twitter, and Voicemail.


        Cons

        As we’ve mentioned earlier, if you want to use the integrated inbox feature, Waalaxy is charging extra, apart from the usual monthly subscription. This means that there are hidden costs for a feature that is native to the majority of tools.

        Besides, with no smart sequences, it might be hard to combine multiple outreach sources. When using LinkedIn, Waalaxy does not give you the option to send free or paid InMails, as Skylead does. This can significantly lower your outreach numbers.

        Lastly, your personalization options are minimal. Since the tool does not have a native image & GIF personalization, this just means more extensions and more additional costs.


        Conclusion

        Safety should be your primary concern when it comes to bots for LinkedIn, so try avoiding extensions. Given these points, we believe that a tool should have all native features, and with Waalaxy, you’d have additional costs.


        26. Reply.io

        Best for all-around social automation.


        Reply.io LinkedIn bot, Data page

        Reply.io is an extension-based tool that focuses on email outreach - finding prospects and their data.


        Pros

        Reply offers social automation, which includes email, LinkedIn, voice calls, and WhatsApp. When using LinkedIn with Reply, you can send connection requests and regular and InMail messages. You can also automate certain actions like view profile and follow.

        Apart from image & GIF personalization, Reply lets you use video personalization for a better response rate and generally more successful outreach. They also offer multi-channel sequences, where you can create drip campaigns and watch as your prospects convert one by one.


        Cons

        However, with Reply, not everything is as promised. There are multiple features you can use only if you pay extra. For example, if you want email automation or email verification & discovery, you can get them as third-party services from different software providers. This can significantly add to your monthly costs and complicate the outreach process.


        Conclusion

        Finally, if you're looking for something more intuitive and user-friendly, opt for a more comprehensive, all-in-one kind of solution.


        27. Dux-Soup

        Best for beginners who want to incorporate LinkedIn bots into their cold outreach.


        Dux-Soup LinkedIn connection bot, Automated actions page

        Dux-Soup is an extension-based tool that supports basic LinkedIn automated actions via LinkedIn Premium, Sales Navigator, and Recruiter.


        Pros

        Unlike some other tools, you can use Dux-Soup to create a Recruiter campaign as well, which is an option not all bots have. The interface is user-friendly and simple, and you can send free and paid InMails in your campaigns.


        Cons

        Despite the pros, Dux-Soup is missing crucial outreach features like Image & GIF personalization and Smart sequences. Apart from that, you can’t create post engagement campaigns only from your own posts.

        Lastly, the fact that it’s a Chrome extension can damage your account’s health and safety, which makes the bot detectable, and LinkedIn could restrict you.


        Conclusion

        Based on our knowledge, the best LinkedIn automation tools are safe and comprehensive, so if you’re looking for safety-first solutions, you should go cloud-based instead.


        28. Expandi

        Best for LinkedIn and email automation.


        Expandi LinkedIn bot, 2nd smart sequences

        Expandi is a cloud-based solution with both LinkedIn and email automation.


        Pros

        They are the second bot on the market to introduce the smart sequence feature after Skylead. Plus, they offer additional automated actions such as auto skill endorsement and automated post likes.

        One more thing to note is that, like Skylead, and Zopto, Expandi has the option to create LinkedIn Recruiter campaigns. You can also integrate the tool with other tools using only Zapier webhooks. Lastly, if you wish to learn more, you can always access their free tutorials.


        Cons

        Although the notable features might sound pretty good, the bot could be considered incomplete without the Email Discovery and Verification feature. To clarify, multichannel outreach should contain a find & verify feature. If it doesn’t, you’ll miss an opportunity to contact a lead via email if he’s not responding on LinkedIn. However, this bot has the option to scrape publicly available data and fetch personal emails, but only if you’ve connected with the lead.

        After a lot of tests, we’ve discovered that not having a native Image & GIF Personalization feature could be a potential downside. Here’s how. In this case, these features are outsourced to Hyperise, which means apart from the regular subscription, you’d have to pay a hidden fee.

        Note: Hyperise does not offer unlimited feature access.


        Conclusion

        After testing different bots for LinkedIn, we’ve found that although Expandi has a lot of built-in features, it is missing some key elements that support a strong and successful outreach. Why settle when you can have more in just one tool?


        Image of Free Trial CTA banner with Skylead's Customer Success Manager, Nevena and text "Let's onboard you 1 on 1!"


        29. Dripify

        Best for its many integration possibilities.


        Dripify LinkedIn bot sequence example

        Dripify is a cloud-based automation solution that supports LinkedIn Sales Navigator, Recruiter Lite, Premium, and free LinkedIn accounts.


        Pros

        The Dripify bot allows users to automate a majority of LinkedIn actions as a part of their sequence with conditions. These actions include viewing profiles, endorsing skills, as well as sending connection requests and regular messages.

        Dripify, just like many other tools, integrates with over 10,000+ software thanks to webhooks so that you can expand and optimize your outreach according to your work habits.


        Cons

        Firstly, despite the fact that Dripify has the smart sequence feature, to use it, you would need to pay extra and acquire a more expensive pricing plan. Even if you get one, you won’t be able to send free or paid InMails. Additionally, you can’t create campaigns with a Sales Navigator leads list or from a LinkedIn post, like with Skylead, which can narrow down your targeting options.

        Lastly, with Dripify, there is no email automation or email discovery & verification, for that matter. If you’re on the lookout for an all-in-one tool, Dripify should not be your first choice.


        Conclusion

        All in all, hidden costs are never a good thing, and that’s precisely why you should opt for automation tools that cover a wide range of services under one monthly subscription.


        30. Linked Helper 2

        Best for automating LinkedIn.


        Linked Helper 2, Campaigns page, Dark mode

        LinkedHelper 2 is a desktop app that focuses on generating leads and automating LinkedIn.


        Pros

        Linked Helper 2 offers the ability to create Recruiter search campaigns to help recruiters get to top talent. One of the pros is that Linked Helper 2 has an internal CRM, so you won’t need to integrate it with any other CRM. Finally, you can use filters to view your contact information history, search by tags, and add notes.


        Cons

        Safety should always come first when it comes to LinkedIn bots. This is a desktop app, which means it does not have a dedicated IP address. Additionally, the automation won’t work when your PC is off. There are no Smart sequences, an A/B testing option, or email automation, which can significantly downsize your outreach chances of success. Hence, you’d have to pay extra for Image & GIF personalization, as Linked Helper 2 outsources those services to Hyperise.


        Conclusion

        As we’ve said, we advise you to look at bots that don’t demand so many add-ons and third-party extensions. This means more funds and a scattered outreach. For that reason, look for a streamlined tool that has it all.


        31. TexAu

        Best for data scraping and some automated LinkedIn activities.


        TexAu inputs, Facebook group profile extraction, Screenshot

        TexAu is an extension-based tool and a desktop app that is mainly used as a data scraper.


        Pros

        This bot can scrape data from almost any source. That includes Google, Facebook, LinkedIn groups, LinkedIn search results, LinkedIn profiles, YouTube, Twitter, and Quora.

        Lastly, the software offers an email enrichment feature that analyzes LinkedIn profiles and finds and verifies business emails.


        Cons

        Many TexAu users have reported frequent bugs and a lack of learning materials for beginners. Another downside is that it seems to be difficult to set up a proxy. Lastly, TexAu does not support Smart sequences, which can, as we’ve learned, largely improve your outreach efforts.


        Conclusion

        Our journey with LinkedIn bots led us to the conclusion that you should be able to trust in your tool’s effectiveness. Therefore its features should be bug-free and trustworthy.


        32. MeetAlfred

        Best for social selling on LinkedIn.


        MeetAlfred LinkedIn bot, Team management page

        MeetAlfred is a cloud-based tool that focuses on social selling on LinkedIn with automated social media features, such as Instagram and Twitter.


        Pros

        All connections are stored in one convenient place - MeetAlfred’s native CRM. With this bot, you can personalize messages, and all prospect responses can be found in an integrated inbox

        MeetAlfred also offers an email outreach feature. However, it can only send emails to your 1st-degree contacts, whereas Skylead can find, verify, and send emails to anyone.


        Cons

        MeetAlfred does not support progressive features such as smart sequences and email discovery & verification. Additionally, the tool doesn’t support a LinkedIn Recruiter account, and there’s no native image & GIF personalization. However, it supports Hyperise for an additional fee per month.


        Conclusion

        After researching and testing, we found many negative user feedback about the MeetAlfred bot. Also, the additional cost aspect is not a good thing, as you should opt for keeping all your native features under one solution.


        33. LaGrowth Machine

        Best for automated outreach.


        LaGrowth machine, Sequence example screenshot

        LaGrowth Machine is a LinkedIn and email outreach platform with lead enrichment and actionable analytics.


        Pros

        With LaGrowth Machine, you can automate your outreach and create sequences with a series of actions. Another notable feature is the lead enrichment feature. You get to manage your leads effectively and get useful reports. Lastly, you can integrate with almost any other tool thanks to Zapier webhooks.


        Cons

        Despite the fact that the bot can perform so many actions, a crucial part is missing - the option to hyper-personalize your messages. We know that using them can significantly boost response rates. What's more, no native image & GIF feature can only lead to paying extra for a third-party service, which is something you should avoid doing.


        Conclusion

        Go for a tool that offers more features in one place without the need to pay for add-ons and third-party apps.


        Frequently asked questions

        If you’re still unsure of whether you need a LinkedIn bot or some things still might be unclear, we’ve prepared a list of FAQs just to be sure we’ve covered the basics.


        Does LinkedIn allow bots?

        The answer is no. LinkedIn does not support bots. This is why they constantly make an effort to impose limitations on their users (e.g., the number of connection requests per week). Their algorithms analyze user behavior and can restrict certain profiles only to send them to LinkedIn jail.


        Is LinkedIn automation illegal?

        It’s not illegal. However, LinkedIn does not like its users to use automation tools. That's why all account activity is under surveillance, and if LinkedIn notices something suspicious (e.g., excessive use of automation), they might restrict your account. Be sure to pick a tool that has your safety in mind.


        How to tell if someone on LinkedIn is a bot?

        Fake bot profiles usually lack crucial information, or the data provided is nonspecific and vague. This could mean no educational background, nonsense job titles, and missing or incomplete work histories. Watch out for a small number of connections, stock profile photos, no recommendations, and stolen identities as well.


        Does LinkedIn block bots?

        LinkedIn does not block bots but doesn’t support their usage, either. The platform fights against browser plug-ins, crawlers, browser extensions, or third-party add-ons by imposing certain limitations, such as limiting the number of sent connection requests and InMail messages.


        Does LinkedIn have bots?

        Yes. LinkedIn presented an AI-writing tool that is meant to help LinkedIn users create posts. However, the built-in LinkedIn AI bot is not a classic automation tool and cannot send connection requests and messages but rather just generates AI-powered post content.


        Is using LinkedIn bots safe? 

        Depending on which bot you choose, using LinkedIn bots can be safe. In fact, some tools have multiple protection layers that battle against LinkedIn’s limitations. This includes a dedicated IP address, human-like behavior, and priorly set limits and delays that shield any account using a LinkedIn bot.


        Ready to automate your LinkedIn outreach yet?

        Our journey with LinkedIn bots began with a simple curiosity, and it led us to a series of surprising discoveries that we’ve shared with you. And now that we’ve reviewed the LinkedIn bots' potential, the options you have, and the FAQs, it’s safe to say that you are fully equipped to make a well-informed decision - Skylead! 😆

        We’re kidding (or are we?!)

        In all seriousness, having a comprehensive, all-in-one tool and getting your money’s worth is important. LinkedIn bots are a good investment and can significantly improve your business. If you choose correctly, that is. If you’re comfortable using your newly acquired tool, you can focus more on making top-performing results. Your competitors won’t stand a chance!

        Now go, automate away, and remember to choose wisely, as it may determine the next successful phase of your business.


        You're unstoppable meme

        Need more guidance? Chat with us! Say hello to Skylead’s support team, and let them help you start your 7-day free trial now!

        Launch your first outreach campaign today!
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        If LinkedIn prospecting, lead generation, and even marketing automation are a part of your job, you’ve probably heard of Dux-Soup. This tool helps you to find and engage with your target audience in real-time and on autopilot.

        However, there is a lot of discussion about whether Dux-Soup is safe to use for your LinkedIn account, how effective it is, or if there is any better alternative. So, to resolve any mysteries revolving Dux-Soup, in this article, we cover everything you need to know, including:

        Let’s dive into it.


        Dux-Soup or alternatives?

        LinkedIn automation software, Dux-Soup, helps sales teams, recruiter specialists, and outbound marketers find LinkedIn prospects, reach them on autopilot, and close deals. In other words, it optimizes outreach workflow by streamlining some of the time-consuming tasks on LinkedIn. 

        These tasks include: 

        Dux-Soup also offers drip outreach campaigns that allow you to send messages and follow-ups in a simple sequence. In addition, you can add up to 12 messages in the campaign and set delays between them. However, these features are only available for Turbo plan subscribers.


        Dux-Soup drip campaign image

        Moreover, Dux-Soup is able to find email addresses of your 2nd and 3rd-degree connections. However, you will need to buy additional Dux-Soup points to do so. Prices of these points range from $11.91 for 100 emails, to $135.44 for 2000 emails.

        For all those who wonder how it works, this LinkedIn automation software is a chrome extension. To clarify, you need to create your account and install a chrome extension to use it. Moreover, you need to keep your PC and browser on to run successfully.

        If you use any CRM, like Pipedrive or Hubspot, you can integrate it via Zapier. If you need help with integration, you can always contact the Dux-Soup support team.

        Lastly, Dux-Soup is considered one of the simplest LinkedIn lead generation software, as it doesn’t offer many prospecting and outreach features. So it’s suitable for small businesses that are just getting started and freelancers who are beginners.


        Chrome extension disadvantages

        Being a chrome extension, Dux-Soup does come with some severe drawbacks

        Firstly, chrome extensions are unsafe since they automatically inject the code into LinkedIn. This code injection would’ve been fine if this social media platform didn’t like its users to use any LinkedIn automation. Thus, by injecting the code into this social media platform, LinkedIn can register if you’re using automation software. Furthermore, you risk getting your LinkedIn profile restricted.

        Moreover, this LinkedIn automation tool doesn’t offer a dedicated IP to shield your activity

        Secondly, chrome extensions cannot work unless your PC or laptop is on. This means you cannot set the software to run in the background, turn off your computer and forget about it for the day. 

        Apart from these disadvantages, chrome extensions don’t offer an advanced reporting system or integrated inbox, nor do they mimic human-like behavior.

        Due to the previously-mentioned limitations, you might find worth in exploring cloud-based LinkedIn automation tools. In other words, a cloud-based solution provides a dedicated IP address, doesn’t inject any code, and mimics human-like behavior. What’s more, with this type of automation, you can manage multiple accounts, have an integrated inbox, and, most importantly, it works even when your PC is turned off. What’s better than that? 🙂


        Dux-Soup pricing

        Dux-Soup offers 3 pricing plans and sub-plans, depending on team size and available features.


        Individual Pricing Plan

        IndividualMain featuresPrice per seat / month (ex. VAT)
        FreeVisit profiles only;Search by tags;$0
        Pro Dux- Scan & visits profiles;- Send connection requests;- Sends follow-up messages;- Sends direct LinkedIn messages & InMails;- Auto endorse;- Auto profile tagging;- Data export/import;$11.25
        Turbo Dux- Scan & visits profiles;- Send connection requests;- Sends follow-up messages;- Sends direct LinkedIn messages and InMails;- Auto endorse;- Unlimited drip campaigns;- Integrations;- Reports;- Auto profile tagging;- Data export/import;$41.25

        Dux-Soup charges Individual pricing plans monthly or yearly, as per your choosing. In addition, if you’re looking to use the free version, you’ll soon notice that you cannot do much with it. So, you’ll need to upgrade to a paid version if you wish to use this software for real outreach. 


        Team pricing plan

        TeamMain featuresPrice per seat / annually (ex. VAT)
        Pro Edition- Scan & visits profiles;- Send connection requests;- Sends follow-up messages;- Sends direct LinkedIn messages & InMails;- Auto endorse;- Auto profile tagging;- Data export/import;
        - Dux-Soup VIP customer support;
        $135
        Turbo Edition- Scan & visits profiles;- Send connection requests;- Sends follow-up messages;- Sends direct LinkedIn messages and InMails;- Auto endorse;- Unlimited drip campaigns;- Integrations;- Reports;- Auto profile tagging;- Data export/import;
        - Dux-Soup VIP customer support;
        $495

        To clarify, Team plans are only charged annually and use a tiered pricing model. For example, choosing between 1-10 seats will cost you $135 per seat. If, however, you select a seat number between 11 and 20, you’ll pay $121.50 per seat, etc.


        Agency pricing plan

        AgencyMain featuresPrice per month total (ex. VAT)
        Pro- Scan & visits profiles;- Send connection requests;- Sends follow-up messages;- Sends direct LinkedIn messages & InMails;- Auto endorse;- Auto profile tagging;- Data export/import;
        - Dux-Soup VIP customer support;
        $337.50
        Turbo- Scan & visits profiles;- Send connection requests;- Sends follow-up messages;- Sends direct LinkedIn messages and InMails;- Auto endorse;- Unlimited drip campaigns;- Integrations;- Reports;- Auto profile tagging;- Data export/import;
        - Dux-Soup VIP customer support;
        $412.50

        Pro and Turbo Agency sub plans have 10 and 30 prepaid accounts, respectively. You can always add more seats, which will be charged additionally. However, if you do not use some seats, you cannot refund them.


        Image of CTA banner 1 for Skylead salesbook - ready-to-use outreach template that can be applied to our LinkedIn automation and cold email software


        7 best Dux-Soup alternatives

        Dux-Soup is a beginner-friendly LinkedIn automation tool with very limited features. However, if you wish to really step up your outreach game and protect your LinkedIn profile, we suggest trying out one of the following Dux-Soup alternatives.


        Skylead

        That’s us - Hello! It’s nice to meet you 🙂

        Skylead is a LinkedIn Automation & Cold Email Software that helps sales teams, recruiters, and alike streamline tedious outreach tasks. It even serves as marketing automation, helping individuals with backlink outreach and network expansion.

        It’s not like we’re praising Skylead for no reason, but it really is the best alternative to Dux-Soup on the market. Let us explain.

        Firstly, Skylead is a cloud-based solution. It means it doesn’t inject any code into LinkedIn, so this social media can’t notice the automation. Most importantly, your LinkedIn profile gets threefold security: 

        In addition, with Skylead, you get to manage multiple accounts. Moreover, you get an integrated Smart Inbox to see all your correspondence with the lead from any platform.

        Skylead integrates with LinkedIn Premium, Sales Navigator, Recruiter, and Recruiter Lite. Therefore, anyone can use it to close deals - from sales teams, recruiters, marketers of any small businesses, agencies, and even freelancers. That said, you can create outreach campaigns based on 6 sources:

        Lastly, while we’re still on the integration train, you’d be happy to know that Skylead can integrate with any other app via API, Zapier, or Integromat. You can even integrate it with your favorite CRM, like Pipedrive or HubSpot.

        Sounds amazing, right? We’re just getting started. 😀 

        Let’s cover other amazing features of Skylead.


        Change your LinkedIn outreach game with Smart Sequences

        Unlike Dux-Soup's simple outreach campaigns, Skylead offers Smart Sequences - a ground-breaking algorithm that performs actions according to your lead's behavior. In other words, Smart Sequences gather all outreach activities in one place and execute them depending on your leads’ actions

        The true benefit of this unique algorithm is that it optimizes your workflow by streamlining all time-consuming tasks in real-time. Skylead then continues executing further actions depending on your lead's behavior, thanks to If/Else conditions.
        

        Image of a smart sequence feature from a Dux-Soup alternative, Skylead

        In addition, Dux-Soup limits your drip campaign to a maximum of 12 messages. However, with Skylead, you can send an unlimited amount of LinkedIn messages, InMails, and emails and perform other actions in a sequence. 

        Whatsmore, you also get advanced analytics and reporting for each step and action in a sequence. To be precise, you can analyze:

        Moreover, with Skylead, you can A/B test each part of the messages and see which one works best for you. 


        Increase conversion rates with email outreach

        Dux-Soup specializes in LinkedIn outreach alone. However, we all know that email is an essential means of communication. So, the best sales approach is to multichannel your outreach. That’s why Skylead introduced an Email Outreach, allowing you to expand your reach to leads who aren’t active on LinkedIn. With this functionality you will increase response rate and the conversion rate, as well.


        Decrease a bounce rate with email discovery & verification feature

        Dux-Soup offers an email finder feature. However, there is no say if these emails are verified. Thus, the validity of these emails might be compromised, and you can end up with a high bounce rate and damaged domain. 

        With Skylead, you can find and verify leads' business emails with any connection type from the chosen lead source. In addition, Skylead can find and verify an unlimited number of emails, whereas, with Dux-Soup, you can only find 2000.

        Lastly, unlike Dux-Soup, Skylead doesn’t charge extra for Email Discovery & Verification features. In other words, you can find and verify as many emails as you’d like at no additional cost.


        Increase your response rate with hyper-personalized images & GIFs

        Did you know that you can increase the response rate and the acceptance rate by simply incorporating a personalized image or GIF? Yes, it’s true. This feature demonstrates the alternative sales approach and shows that you’re a human, not just another salesperson. 

        That’s why Skylead offers Native Images & GIFs Hyper-Personalization feature, so you can stand out in the crowd and need not pay for this feature to other platforms to do so.