The Ultimate Guide To LinkedIn Lead Generation [Top Strategies To Get More Leads 2023]

Did you know that LinkedIn lead generation is one of the most vital activities for the sales departments of B2B companies? “Why?” you ask. Well, because LinkedIn is the #1 social media for generating leads. Its lead conversion rates are 3x higher than any other major social media platform. Moreover, LinkedIn alone generates 80% of […]

What Is Talent Acquisition? [+15 Best Practices To Ace It]

According to the ManpowerGroup survey from Q3 2021, 69% of companies and talent acquisition specialists around the globe reported talent shortage. Moreover, according to Officevibe*, some top candidates have a 10-day window before landing a job.   Now, with the short time frame and a small pool to pick highly-qualified candidates from, talent acquisition specialists are […]

26 Places To Find Sales Leads Outside LinkedIn

We all know that LinkedIn is the #1 tool to find B2B sales leads. And with an impressive 810 million users, search filters, and many features such as business insights, how could it not be? However, finding leads who would be immensely interested in what you sell is not an easy task, even on LinkedIn.  […]

LinkedIn Sales Navigator VS Premium For Lead Generation [Comparison]

Whether a complete beginner in LinkedIn prospecting or an experienced sales rep in search of a fresh approach, this LinkedIn Sales Navigator vs Premium comparison is aimed at giving insight into the valuable features of each plan, so you can make informed decisions on which subscription suits your LinkedIn lead generation best.  The majority of […]

A Powerful Guide To Creating Call To Action In Sales Emails [10+ Examples]

Creating the perfect call to action (CTA) for your email can be tough. It can ruin your outreach efforts or skyrocket your conversion.  In other words, if your call to action isn’t compelling, clear enough, or doesn’t resonate with the overall email message, it will go over your prospect’s head. As a result, your lead […]

How To Create Catchy Email Subject Lines That Boost Open Rate [107+ Examples]

What would you say is the first thing that catches your prospects’ attention in their inbox? That is right, email subject lines. They are undoubtedly the most integral part of your cold email outreach. In just seconds, the faith of your outreach success is determined. How? Well, if you do not create catchy email subject […]

How To Create An Ideal Customer Profile [ICP] For B2B Lead Generation? [+Free Template]

Ideal Customer Profile? Say what? When figuring out the sales strategy, it is hard to specify who you should be targeting. If you try to pitch to somebody you think is the best, or anyone really before prior analysis, you will fail at your execution.  Moreover, it’s like playing darts with blindfolded eyes, hoping to […]

Only Eminem can start an email with “Hi, my name is”

Hi! My name is Huh? My name is Who?  My name is Slim Shady? No?  Then nobody cares what your name is.  So stop starting your emails like that.  Cold Emails: Business Scale-ups or Annoying Practice?  Let’s be honest. The battle for attention in the Inbox is real.  That’s why you shudder at the very […]

LinkedIn Polls: How To Use Survey For Lead Generation

When doing Lead Generation on LinkedIn or generally networking, a genuine back-and-forth conversation works more to your advantage.  Not only do you show interest in other users and their businesses, but you also find out so much about their needs and preferences. Furthermore, even if you don’t close the deal immediately, you understand better how […]

A/B Testing: A Full Guide For Lead Generation AB Testing

What is A/B testing? A/B testing (aka split testing) is a randomized experimentation process where two or more versions are being sent to different target users at the same time to determine which one makes results and influences the desirable business action.  Whether writing a sales copy, sending an Invite to Connect on LinkedIn, or […]

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