18 Best & Most Popular LinkedIn Automation Tools 2023 [+ Free Options]

Cover image of Best LinkedIn Automation tools on the market

LinkedIn automation tools are the future of sales, and let me tell you why.

LinkedIn is a professional social media platform with over 875 million users. It is used for Business-To-Business lead generation because the conversion rate is 3x better than any other social media platform. Moreover, the audience on LinkedIn has 2x buying power.

So, no wonder many sales teams use LinkedIn prospecting as their basis for targeting. After all, without LinkedIn, many sales executives would have a hard time generating B2B leads. Even marketers around the world use LinkedIn campaigns for B2B lead generation. Not to mention recruiters who started to use LinkedIn to find top talents for their companies.

So, as the usage of LinkedIn lead generation progressed, people started to search for a solution to ease their LinkedIn marketing and sales efforts. In particular, they wanted to find something that would perform their operative tasks, such as the process of LinkedIn outreach. That’s when LinkedIn automation tools were born.

Since then, LinkedIn automation tools are changing the LinkedIn outreach and prospecting game as we know it. Moreover, they started to define the future of sales, marketing, and recruiting with every new feature developed.

So, do you wish to find and use the LinkedIn automation tool for yourself? Yes? Well, let me help you out with that. 

In this article, we cover the most popular and best LinkedIn automation tools, their pros and cons, and their features. Furthermore, we will emphasize the safest LinkedIn automation tool and what to consider when deciding which one to use. 

Grab your popcorn and enjoy.


Eating popcorn GIF

What Is LinkedIn Automation?

LinkedIn Automation is a technology that tools use to perform different LinkedIn activities you would usually do manually. In other words, this technology automates the tasks meaning it performs them on your behalf. These activities include LinkedIn profile views, sending connection requests, follow-up messages, or InMails.

LinkedIn automation serves for LinkedIn lead generation purposes. For example, you can build your LinkedIn network, make new connections, and outreach them on autopilot, or automate sharing gated posts.

In outreach terms, LinkedIn automation essentially recognizes your lead source, for example, a LinkedIn search URL. It analyzes the LinkedIn pages, performs actions according to your settings and interacts with the selected LinkedIn users. Moreover, some LinkedIn automation tools can take your list of LinkedIn accounts and search for publicly available information. 

Best LinkedIn automation tools can even send personalized messages, and images according to individual leads information available on LinkedIn. Also, they even use messaging sequences to send follow up LinkedIn messages if the lead doesn’t respond.

Lastly, some tools can send bulk messages to all leads at once. However, this is something you need to be wary of when it comes to safety. Don’t worry, though. We will talk about how the best LinkedIn automation tools do it below. 


Why Use A LinkedIn Automation Tool?

LinkedIn automation tools streamline the most time-consuming LinkedIn activities, such as sending thousands of connection requests and messages. This way, you can invest time in more important tasks. In addition, these tools test and analyze your performance and show you what you need to improve. 

In other words, LinkedIn automation tools are software that helps you automate your LinkedIn activities. There are many more benefits other than what we mentioned above. So let’s go over the  6 most important ones. 


Image of 6 benefits of using LinkedIn automation tools

LinkedIn Automation Tools Save Your Time

By streamlining the most time-consuming LinkedIn activities, these tools really do save your resources. That said, they can save you 5+ hours of work per week, depending on which one you choose.


They Give You A Detailed Reporting

You can perform manual outreach by yourself. However, keep in mind that you would need to dig into reporting yourself, as well. In other words, this can take you hours to gather and analyze the metrics. LinkedIn automation tools will do all this on your behalf.


You Have The Option To A/B Test – Everything

Depending on which LinkedIn automation tool you choose, you will have the option to A/B test your outreach efforts, such as: 

  • Follow-up messages; 
  • Message sequences; 
  • InMails; 
  • Subject lines; 
  • Connection requests. 

Then, you can see which works best and apply those to future outreach efforts.


These Tools Help You Personalize Your Outreach

LinkedIn automation tools can also help you send personalized messages at scale. In other words, these tools use custom variables so you can get in touch with more leads naturally. 

In addition, by using personalized images and GIFs, you can increase the response rate by 63%.


Run Multiple Campaigns At The Same Time

If you have different ICPs or Buyer Personas, you can run multiple outreach campaigns at the same time. This way, you can be more productive, as you don’t have to wait to finish with one target audience to outreach another.


Focus On Building The Relationship

By streamlining the most operative tasks, your focus can be directed elsewhere. In other words, you now have time to focus on more crucial tasks such as:

  • Social selling;
  • Building the relationships;
  • Talk with your target audience for a longer time and nurture them;
  • And close more deals. 

Types Of LinkedIn Automation Tools

Every LinkedIn automation software has its functionality base to set different LinkedIn activities on autopilot. In other words, these tools can be:

  • Cloud-based (e.g. Skylead);
  • Chrome Extensions (e.g. Dux Soup);
  • Desktop apps (e.g. Linked Helper)
  • Web browsers.

A cloud-based LinkedIn automation tool means it is managed and processed thanks to a dedicated IP address. This IP address, also known as the proxy hosted on the internet, shields your activity. Moreover, all your data is not stored on local servers or your personal computer but on the internet. 

The software can run even when your PC is off. In addition, you can choose your IP address from your or another country. What’s more, only cloud-based software can have multiple accounts and integrated inboxes

Lastly, cloud-based LinkedIn automation platforms mimic human behavior. In other words, it clicks and views pages on this professional network platform as humans would. Thus, it makes the tool undetectable. So you can outreach new leads and send new connection requests carefree.

Extensions, desktop apps, and web browsers don’t have a dedicated IP address, nor do they have the option to mimic human-like behavior, which causes sending of bulk messages. Moreover, they do not have the possibility of managing multiple accounts. Lastly, you must have your PC turned on to keep your campaigns running. 

Sometimes you cannot find information on how a LinkedIn automation platform functions. In that case, you can ask their customer support team to answer this question.


Should I Use A LinkedIn Automation Chrome Extension? 

No. Even though LinkedIn automation tools based on chrome extensions are cheaper, you shouldn’t jump right into using them. These Chrome extensions are not safe since they inject the code into the LinkedIn platform. This way, LinkedIn can easily detect automation and get your LinkedIn account restricted permanently.

Web browsers and desktop apps are a bit safer than extensions because they don’t inject the code into the LinkedIn platform. However, they do not offer additional features that cloud-based tools do.


Why You Should Use A Cloud Based LinkedIn Automation Tool

If you wish to avoid LinkedIn restrictions and make the best of automation software, choose a cloud-based solution. They don’t inject any code into LinkedIn, like extensions, nor do they require you to keep the PC turned on. They also mimic human behavior, so LinkedIn can’t detect them.

Besides functioning like humans and being the safest LinkedIn automation tool, cloud-based solutions offer integrated inboxes and multiple-account management systems.


What To Consider When Choosing A LinkedIn Automation Tools

When choosing among LinkedIn automation tools, you need to be aware of all the best features for your LinkedIn outreach. So here is what you need to consider to choose the best LinkedIn automation tool for yourself.


Cloud-Based Solution

As mentioned, other types of LinkedIn automation tools either inject the code into LinkedIn, or they do not offer other perks, such as an integrated inbox. So: 

  • To get the best out of these tools,
  • Avoid getting detected or bulk messaging, 
  • And to get your money’s worth, 

You should consider using only a cloud-based solution.


Create Drip Campaigns

Why use LinkedIn automation just for scraping publicly available information when you can do much more with it? That’s right – some LinkedIn automation tools only have the data scraping option and do not have the possibility to set up your outreach campaigns. 

So, when choosing such a tool, first answer the question of what you want to do with it. If you wish to use it more than just as a data scraper, consider the tools that have drip campaigns feature. Or, even better, choose the tools that offer Smart Sequences – an algorithm that follows your leads’ behavior and acts accordingly.


Use Of Hyper-Personalized Messages

If you were thinking that using LinkedIn automation will remove any chance to send personalized messages, think again. Most of the best LinkedIn automation tools are going to great lengths to make this possible for their users – and they did.

For example, if you wish to personalize the text of your follow-up messages or InMails, you can use native variables such as:

  • First name;
  • Last name;
  • Occupation;
  • Company;
  • Etc.

Moreover, with some tools you can even create your custom variables.



Automatic Stop When Prospect Replies

You don’t have to be afraid of tools not stopping to send messages once your lead responds. The best LinkedIn automation tools will stop sending follow-up messages or emails as soon as the lead responds. This way, you can take over the conversation or send them back to another campaign. So, keep this in mind when researching the right tool for you.


Image & GIF Personalization

You can hyper-personalize your Images and GIFs with some tools, as well. After all, such personalization is proven to increase the response rate by 63%. So it is indeed worth considering. 

Once we go through our list of the best LinkedIn Automation tools, you will see which ones have native variables and Images & GIF hyper-personalization. So, stay tuned.


Reporting & Insights

LinkedIn automation tools analyze your target audience behavior and provide you with detailed reporting instantly. They can show you the metrics like response rate, the number of profile views, or connection requests accepted. You can even calculate the conversion rate if you label your leads, but we will speak of this later.

The idea is to make data-driven decisions faster and easier with any tool. You just need to choose the one with the best analytics for your needs.


Inbox To Communicate With Prospects

If you’re already using multiple tools, you probably know how difficult it is to navigate between the platforms to communicate with clients. Therefore, one feature you really need to consider is an integrated inbox. 

For example, our tool Skylead has a Smart Inbox feature that gathers all communication platforms, leads and messages in one place. So you don’t need to navigate between different software anymore.


Integration With Other Tools

If the CRM is part of your workflow, then you don’t have to sacrifice CRM integration when choosing the LinkedIn automation tool. Simply find the LinkedIn automation software that offers such a feature.

CRM integration is useful as it allows data transfer between your CRM and LinkedIn automation tool. Thus you don’t have to download CSV files from one software and upload them back to another. 

Some software algorithms offer CRM integration through Zapier webhooks or API. Or both. Whatever option you choose, a Zapier webhook or API, remember that integration is a necessity for productivity, not a luxury. So make sure to consider tools that can provide you with such integration.


Send More Than 500 Invites Per Week

In December 2021, LinkedIn users faced a dreadful connection request limitation that fell from 1000 to 100 a week. Unfortunately, this is a small number of connection requests for sales teams to be productive and achieve their goals. 

So if you wish to connect with more leads per week and bypass the LinkedIn connection limit, we suggest researching a tool that can send more than 200 connection requests per week. For example, Skylead can send 500+ connection invites. 


image of starting a free trial on Skylead


Multichannel Outreach

LinkedIn automation tools are perfect for lead generation. Some would argue that LinkedIn outreach is enough. However, let’s be honest. Sales teams do their best work when they multichannel their outreach. Moreover, LinkedIn’s connection request limitation made multichannel outreach a must on accident, as people needed to find an alternative way to reach more leads per week. 

So, to maximize getting in touch with your leads, search for a tool that is not only LinkedIn automation but Email outreach software too. 


Best LinkedIn Automation Tools [+Free Options]

Now you know everything you need to choose such a SaaS product for yourself. So let’s jump to the list of the best and most popular LinkedIn automation tools.


Skylead

Yes, that’s us. Hi! 🙂 

Skylead is a LinkedIn automation tool & Cold Email software and the first all-in-one solution on the market. It offers founders, sales teams, recruiters, marketers, and alike to streamline and multichannel their outreach efforts. 

With this tool, you save 11+ hours of work per week. This way, you have a lot of time to focus on building relationships and closing the deals.

Skylead is a cloud-based solution, and you know what that means – you get extra features and don’t have to keep your PC turned on to work. In addition, you can integrate Skylead with your favorite CRM via webhooks using Zapier, or you can transfer the leads between the two via API.

Furthermore, it is completely safe to use since it mimics human-like behavior. In addition, it executes each action a different number of times every day to keep your account safe and healthy.

Lastly, Skylead’s reporting system and A/B testing will help you analyze your campaign metrics. Thus, you can see what works best for your target audience clearly and make data-driven decisions. 

That said, let’s get into the main features.


Smart Sequences 

Skylead is the first-ever tool to start using Smart Sequences – a groundbreaking algorithm that executes steps in the order you set, depending on your leads’ behavior. To clarify, Smart Sequence is a combination of different activities you can perform on LinkedIn or using Email. 

What makes the Smart Sequences Smart is the If/then condition. To explain it, let’s create a smart drip campaign together. Say we want to invite a person to connect. Now, they can behave differently depending on whether they accept the invite or not. That is where the If/then condition comes in handy. 


Image of Smart Sequence feature in LinkedIn automation tool Skylead

If the person accepts the connection request, you can instruct Skylead to send a regular message, per the example above. If they don’t accept, you can send an InMail or even Email to multichannel your outreach.

In regular sequences, if the prospect doesn’t accept your connection request, the rest of the sequence stops. With Smart Sequences, the flow continues thanks to the conditions

Even if Skylead doesn’t manage to reach out directly, you still have View and Follow steps to send them a subtle reminder

Another benefit of Smart Sequences is you don’t spend countless hours reaching out to each lead manually. Skylead does it all for you, making your outreach 5x more effective than any other LinkedIn lead generation tool. 

Lastly, you can have as many touchpoints in the Smart Sequence as you’d like, and Skylead will do it all for you in real time. Or, if you don’t wish to create a Smart Sequence by yourself, you can use some of Skylead’s pre-tested templates.


image of starting a free trial on Skylead


Email Outreach

Apart from LinkedIn, this all-in-one tool offers email outreach. Email helps you get to the leads that are not that active on LinkedIn. Moreover, this channel has astonishing ROI, according to studies

Furthermore, having an Email and LinkedIn outreach combo – a multichannel outreach in your sales strategy is a must in 2023. It will give your prospects a well-rounded lead generation experience, but more importantly, it will show them that you care and wish to help them remove any pain points they experience. 

In addition, whether the leads respond to your outreach from LinkedIn, LinkedIn Sales Navigator, Recruiter, or Emails, you won’t have to jump from platform to platform to respond to them since Skylead has an Integrated Smart Inbox

You know where your prospects answered from, and what their status is at any moment thanks to the Smart Inbox well-defined icons, labels, and overall user-friendly interface. 


Email Discovery & Verification

When we said all-in-one solution, we really meant it. In addition to LinkedIn and Email outreach, Skylead also offers Email Discovery & Verification steps, so you can find your leads’ email addresses and reach them out over email.

Skylead is the only LinkedIn automation and Cold Email software with both limitless Email Discovery & Verification features. Other tools can only discover but not verify business emails. Or they can collect publicly available emails, but only if you have that lead in your LinkedIn network.


Image & GIF Hyper-Personalization

Once you finally get through to that lead, you want to make an impact, don’t you? That’s when Skylead’s Image and GIF Hyper-Personalization come into play! You can offer products and services less conventionally, wish your clients happy holidays, or schedule a casual meeting. 

Skylead will personalize for you by pulling the person’s profile picture, company logo, and other information from the profile. So you don’t need to waste time creating countless versions of the same image.

Skylead is the only tool to have native, in-built Image and GIF personalization. In other words, you don’t need to pay extra for it, unlike other tools from the list.


Image of Image & GIF hyper-personalization feature in LinkedIn automation tool Skylead

Pricing

All the previously mentioned features are native, meaning Skylead doesn’t outsource any of them. Plus, they all come with your monthly subscription of only $100 per account with no limitations in number of uses.

Skylead works with LinkedIn Premium, LinkedIn Sales Navigator, or Recruiter accounts. Moreover, it supports CSV-imported campaigns.

Lastly, Skylead offers video and article tutorials, sales hacks, plus live customer support chat, should you need any help. 


Image of Skylead LinkedIn Automation Tool reviews

LinkedIn Sales Navigator


Image of Sales Navigator interface with advanced filters

One tool that is familiar to all sales teams around the world is LinkedIn Sales Navigator. This LinkedIn’s subscription plan is widely used for prospecting, sales funnel, or social selling as it has its own inbox.

Even though it is for sales, you can view it as a recruiting or marketing lead generation tool since both teams can use it to generate leads, gather information, and perform outreach. 


Pros

Unlike LinkedIn Premium, LinkedIn Sales Navigator offers advanced filters. You can choose among 44 Lead and Account filters, depending on whether you wish to find your ICP or Buyer Persona. 

Moreover, with LinkedIn Sales Navigator you: 

  • Get 50 paid InMails;
  • Can create different lead lists;
  • Set alerts for the leads;
  • Set your Sales Navigator account leads preferences;
  • Use an in-built Buyer Persona advance filtering.

Cons

Even though Sales Navigator is perfect for prospecting, it is not ideal for outreach on autopilot. However, other LinkedIn automation tools, such as Skylead, can integrate with it, thus, you can get the best from both worlds. Simply grab the search URL or your saved lead list URL, and paste it into Skylead. And just like that, you have imported your lead for the outreach.


Pricing Plans For LinkedIn Sales Navigator

LinkedIn Sales Navigator has 3 pricing plans: 

Sales Navigator Core, Advanced and Advanced Plus plans. The price for these plans vary depending on the VAT and the country. However, the prices + VAT are respectively around $93, $167 and $173 per month. Lastly, you can get up to 25% discount for your Sales Navigator account if paid annually. 


Phantombuster


Image of Phantombuster LinkedIn automation tool interface

PhantomBuster is an extension-based solution for data extraction. It acts as a sales and marketing tool that automates the scraping of publicly-available data from LinkedIn, Sales Navigator, and other platforms. 


Pros 

PhantomBuster is not a LinkedIn automation tool with the full package. However, it does come in handy and saves you a lot of time when you wish to scrape particular leads from LinkedIn or anywhere else.

It is a nice addition to outreach tools, as it saves your automated scraped data in CSV file and JSON formats. Therefore, you can download them and upload them elsewhere to create outreach campaigns. 

Moreover, it offers email enrichment features. In other words, with PhantomBuster, you can find email addresses. However, you cannot verify them and may risk a bounce rate for your outreach and get your domain damaged. 


Cons

Although PhantomBuster offers automation for some LinkedIn actions (sending LinkedIn connection requests or messages), it doesn’t have Smart Sequences. In other words, you cannot create your advanced workflows. Lastly, it doesn’t offer email outreach automation, and it is an extension, so it is not the safest tool to use. 


Pricing Plan 

PhantomBuster offers 3 different pricing options. They depend on the time the software runs during a 1-month period, and the number of automated actions:

  • Starter plan – $59
  • Pro plan – $139
  • Team plan – $399

image for joining skylead's community


TexAu


Image of TexAu, one of the LinkedIn automation tools

TexAu is a data scraping tool with chrome extension and the desktop app. This is a direct alternative to PhantomBuster and can automate activities like sending LinkedIn connection requests messages, and engaging posts on autopilot.


Pros

TexAu can scrape data from almost anywhere, including Facebook and LinkedIn groups, Google and LinkedIn search results, LinkedIn profiles, YouTube, Quora, and Twitter.

Moreover, this software offers email enrichment. In other words, it can analyze LinkedIn accounts and find and verify business emails. 


Cons

People on review websites reported having difficulty setting up proxies. What’s more, there are frequent bugs and a lack of tutorials for beginners. Lastly, TexAu doesn’t have Smart Sequences and the integrated inbox like other tools from the list.


Pricing Plan 

Like PhantomBuster, TexAu gives 3 pricing plans depending on the time software executes the activities, email enrichment during the day, storage, and more. Here are their pricing plans:

  • Cloud Starter – $29 a month
  • Cloud Growth – $79 a month
  • Cloud Agency – $199 a month

If you decide to subscribe annually to this service, you’ll get 2 months free. 


Dux-Soup


Image of Dux-Soup interface, LinkedIn automation tool

Next in line, we have Dux-Soup with basic automation of LinkedIn, Sales Navigator, Recruiter, and CSV-type outreach. Dux Soup is useful for beginners or a one-person team because of its simplicity and free account option. 


Pros

With Dux Soup, you can create Recruiter-based campaigns and reach out to all candidates from LinkedIn that seem a good fit for your business. 


Cons

Dux Soup doesn’t have some other more advanced features such as Image & GIF hyper-personalization, post engagement campaigns (only for posts published by the account’s user), and free InMails. It also lacks Smart Sequences, and Email Automation. Lastly, it is a chrome extension, which means it is not the safest tool to use.


Pricing Plans

Dux Soup has 3 pricing plans available.

Individual pricing plan:

  • Starter Dux – Free
  • Pro Dux – $14.99
  • Turbo Dux – $55

Team pricing plan:

  • Pro Edition: $135
  • Turbo Edition: $495

Agency plan:

  • Pro: $337.50
  • Turbo: $412.50

In addition to a monthly cost, Dux Soup also charges support help with Zapier webhooks and tailored technical process setup.


Linked Helper 2


Image of one of the LinkedIn automation tools, LinkedHelper 2 interface

Unlike Dux Soup, Linked Helper is a LinkedIn automation tool based on a desktop app. Unfortunately, this still means that it has no dedicated IP address and the possibility of running multiple accounts. In addition, your PC needs to be on  to be able to work in the background.


Pros 

As Dux Soup, Linked Helper 2 offers the creation of a LinkedIn Recruiterbased campaign to help all recruiters out there manage potential candidates.

All processed contacts are stored in Linked Helper’s internal CRM. You can view the history of contacts through all your campaigns, search by tags and add notes. Linked Helper’s internal CRM comes in handy even when you wish to interact with contacts manually.


Cons

Linked Helper doesn’t have some other more advanced features that many other LinkedIn automation tools already have. These features include Image and GIF hyper-personalization, post engagement campaigns options, Smart Sequences and A/B testing. Additionally, it does not have Email Automation


Pricing

For as low as $15 per month (or $8.25 a month if you choose an annual subscription), you will get some basic Lead Generation options such as LinkedIn, Sales Navigator, and outreach based on CSV file outreach. However, they limit these pricing plans by messages and connection requests you can send per day. 

Linked Helper also offers a $45 pricing plan with an unlimited number of connection requests.


Zopto


Image of Zopto dashboard, one of the LinkedIn automation tools

This LinkedIn automation software is a cloud-based solution for social selling. Zopto is compatible with LinkedIn Sales Navigator, LinkedIn Premium, and Recruiter accounts. In addition, it also supports Twitter engagement automation.


Pros

Firstly, Zopto offers an email enrichment feature. In other words, it can find business emails, like Skylead, PhantomBuster and TexAu, and verify them. Secondly, it has a posts scheduling feature and can gather data such as the list of LinkedIn group members. Lastly, Zopto offers A/B testing and integrated inbox features.


Cons

The downsides of Zopto are that it doesn’t have Email Automation. In addition, it offers a simple drip campaign. In other words, Zopto doesn’t offer the quality and long-term, automated outreach solutions you get with Smart Sequences like Skylead. It has only a 4-step message workflow without any conditions.


Pricing

Zopto costs $215 per month. This is a higher price in comparison to other solutions in the market, having in mind advanced features VS price ratio.


image for watching the skylead demo


MeetAlfred


Image of MeetAlfred dashboard, one of LinkedIn automation tools

MeetAlfred is a cloud-based software with automated social media features. It focuses on social selling via your LinkedIn profile. In addition, it can schedule posts on Instagram, Twitter, and LinkedIn.


Pros

All processed contacts are stored in MeetAlfred’s internal CRM. This means you can easily access and manage all your 1st-degree connections information and filter the contacts by company, industry, type of LinkedIn account, Twitter, and much more. 

MeetAlfred also offers integrated inbox and Email Outreach features. However, it can only send emails to 1-degree connections, unlike Skylead that can find and send emails to anyone.


Cons

MeetAlfred doesn’t have Smart Sequences, email discovery, and verification that are advanced features. Secondly, it doesn’t have native GIFs and Image personalization features. There is, however, an integration with Hyperise as Expandi, which will make your monthly subscription fee $108 in total if you choose the middle package.


Pricing

MeetAlfred offers 3 pricing plans: $49 for single users and limited features, $89 for Sales Navigator users, and $699 for large sales teams.


Dripify


List of best LinkedIn automation tools, Dripify sequence builder

This cloud-based LinkedIn automation tool works with Premium, Sales Navigator, Recruiter Lite, and Free LinkedIn accounts. 


Pros

Dripify allows the creation of sales funnels on LinkedIn by automating some actions as a part of their sequence with conditions. These actions include viewing profiles, sending regular messages and connection requests, and skill endorsement. 

In addition, you can integrate other software, such as HubSpot, through Zapier. Lastly, it supports A/B testing and has a Recent activity feature on its reports page.


Cons

Dripify indeed offers Smart sequences. However, be aware that you need to pay more expensive pricing plans to have it. In addition, you don’t have the option to automate the InMail step, and there are only 3 sequence templates available.

Secondly, Dripify has no email automation feature. Thus, you can’t multichannel your outreach and get leads that do not spend that much time on LinkedIn.

Thirdly, you cannot send more than 75 connection requests a day. In addition, there is activity control. However, you need to be an advanced user to get it. 

Dripify also doesn’t offer Image & GIF hyperpersonalization, nor can you create custom variables with CSV campaigns.

Lastly, Dripify doesn’t have an email discovery and verification feature. So, if the email is part of your outreach, this tool is not for you.


Pricing

Dripify has 3 different pricing plans:

  • Basic – $59
  • Pro – $79
  • Advanced – $99

Expandi


Image of one of LinkedIn automation tools, Expandi smart sequence builder

Expandi is a cloud-based LinkedIn automation tool with both LinkedIn and Email Outreach options. 


Pros

Expandi published its Smart Sequence feature a year after Skylead did, making it the second tool on the market to do so. They offer additional actions such as skill endorsement and following companies

Like Skylead, Zopto, and Linked Helper, Expandi has the option of creating LinkedIn Recruiter-based campaigns. 

Lastly, Expandi can integrate with any other tool via Zapier webhooks. 


Cons

Expandi offers the option of an Image & GIF hyper-personalization feature. However, they outsource this feature to Hyperise. That’s why it adds $69 per month to a regular Expandi subscription of $99 per month. It comes down to a total of $148 per month. Please note that the mentioned Hyperise package is limited to 5 templates and 5000 impressions (counted each time an image is viewed).

Apart from this additional cost, another downside is that Expandi doesn’t have Email Discovery & Verification. These features are essential for a domain safety and verified multi-touch approach. However, Expandi can scrape publicly available email addresses from the leads’ LinkedIn profiles once connected to them. Although, these emails are almost always personal ones.

Lastly, many users on review websites report that this tool has become too buggy to use lately. 


Pricing

Expandi has one pricing plan of $99 per month.


image of starting a free trial on Skylead


WeConnect


Image of WeConnect dashboard, LinkedIn automation tool

WeConnect is a cloud-based LinkedIn automation tool like Skylead, Dripify, Zopto, and Expandi. 


Pro

WeConnect has A/B testing, a convenient feature for those who are still researching their perfect outreach strategy or wish to test different outreach messaging. In addition, you can send messages to LinkedIn group members on autopilot. 

Whether your prospects come from LinkedIn Premium or Sales Navigator, you’ll be able to see them, as WeConnect has an integrated inbox. Moreover, it has auto endorse and post-engagement features, as well as API and Zapier integration. 


Cons

Sadly, WeConnect doesn’t offer advanced features like Post Engagement Campaigns, Image personalization, or Smart Sequences. Also, it doesn’t have Email Automation or Email Discovery and Verification features. However, you can find all these features and more in Skylead.


Pricing 

If you need some basic Campaign Creation options, such as from LinkedIn, Sales Navigator, or CSV, without the features and conveniences other tools have, then WeConnect can be the right option for you for $49 per month.


Octopus CRM


Image of Octopus CRM dashboard, one of LinkedIn automation tools

This is another LinkedIn automation tool that is extension-based. As it is designed for LinkedIn automation only, Octopus CRM users can solely perform LinkedIn outreach once they connect their LinkedIn profile.


Pros

One of the main features is that Octopus CRM allows you to send bulk messages to first-degree contacts

In addition, its reporting page has very detailed analytics for the features it offers. The report page includes various activities, such as the number of connection requests sent or the current Social Selling Index. 

Lastly, Octopus CRM supports Zapier and HubSpot integration.


Cons

Firstly, as it is a browser extension, this LinkedIn automation bot is not the safest to use. Secondly, it doesn’t have Smart Sequences, nor does it have an InMail message step.

Lastly, Octopus CRM supports all LinkedIn subscriptions. However, you need to pay the highest subscription plan if you use a Recruiter account. 


Pricing

Depending on the features available, Octopus CRM offers 3 pricing options:

  • Starter – $9.99
  • Pro – $14.99
  • Advanced – $21.99
  • Unlimited – $39.99

Salesflow


Image of Salesflow, one of the LinkedIn automation tools

SalesFlow is a cloud-based solution with an integrated inbox with its own CRM and Zapier integration. It is adequate for anyone who wants to leave the campaign running to professionals with the modest features available. 


Pros

Unlike Zopto, which offers a 4-step message sequence, in SalesFlow, you can send as many LinkedIn messages and follow-ups as you wish. Moreover, you can either create campaigns from Sales Navigator or LinkedIn search results and send their template messages


Cons

Unfortunately, SalesFlow doesn’t offer email automation, discovery, verification, and Smart Sequences features. Hence, there is no possibility of complete multi-channel outreach. Furthermore, it doesn’t have any Image personalization features, so you cannot go all personalized on your prospects. 

Lastly, it doesn’t support Recruiter campaigns, nor it sends an increased number of connection requests.


Pricing

SalesFlow has 3 plans depending on the features available: 

  • For Business – €89
  • For Team – €71 / €57 / Custom, depending on the number of users
  • Done for you –  €429

LinkedFusion


Image of LinkedFusion, LinkedIn automation tool

Another LinkedIn automation tool worth mentioning is LinkedFusion. It is a cloud-based solution with an integrated inbox that perfectly works with any LinkedIn profile. 


Pros

With LinkedInFusion, you can personalize messages with a few variables like name, company, and location. It also supports campaign creation from the CSV file.

You can also connect it with any other app through Zapier. What’s more, it has Google Sheets and Hubspot native integration, plus it offers native integration with most CRM software

Lastly, LinkedFusion offers many LinkedIn tutorials that explain advanced growth hacks. 


Cons

LinkedFusion doesn’t have Smart Sequences, and some users reported the existing sequences are confusing. Furthermore, even though it offers image personalization, it does so through Hyperise, so you need to pay extra per month. 

Lastly, its pricing plan limits how many connection requests you can send per day.  


Pricing

LinkedInFusion has 3 pricing plans in store. They depend on other features and the number of connection requests, and messages you can send per day:

  • Professional – $65
  • Grow – $95.95
  • Ultimate – $135.95

Lead Connect


Image of Lead Connect, one of the LinkedIn automation tools

Lead Connect is an extension-based tool that supports LinkedIn basic or Sales Navigator campaigns. It also allows CSV type of campaign. 


Pros

Lead Connect has a pretty simple drip campaign with only a few steps available. On the other hand, it offers various templates. However, the number of templates depends on the pricing plan. 

Speaking of integration, you can link Lead Connect with HubSpot. In addition, you can even get the email discovery feature thanks to the integration with other tools such as Hunter.io. Although, you need to pay more for it. 


Cons

Lead Connect doesn’t offer Smart Sequence like Skylead or Expandi. In addition, it doesn’t support Recruiter integration and needs Zapier to integrate with other CRM software. Lastly, it doesn’t support image personalization or images of any kind, for that matter. 


Pricing Plans

LeadConnect offers 4 subscription plans based on the number of templates, connection requests, and messages you can send per day:

  • Free
  • Professional – $22.95
  • Grow – $40.95
  • Ultimate – $77.95 

Waalaxy


Image of Waalaxy dashboard, one of the LinkedIn automation tools

LinkedIn automation tool, Waalaxy, is extension-based software. This means it’s not the safest to use since it injects code into the LinkedIn platform and acts like a bot.  


Pros

Waalaxy supports Recruiter, Sales Navigator, and LinkedIn accounts. It can create a campaign from a LinkedIn group member search or from the Who viewed your LinkedIn profile feature. It also has auto engagement and endorsement features. 

Furthermore, it uses voice cloning technology to personalize your voice message using LinkedIn, Twitter, and Voicemail. 


Cons

As it is extension-based, Waalaxy is not the safest tool to use, and you need to keep your tab open to work. Moreover, many users on review websites have reported having their LinkedIn account banned once they started using this tool.

In addition, it doesn’t have image & GIF personalization, and it only has 3 text variables: company, first and last name. So personalization is at its minimum. 

Waalaxy doesn’t support A/B testing, so you cannot optimize your campaigns like in Skylead. Also, they do not offer Smart Sequences, and you can’t build your campaigns, as you are limited to their templates. Lastly, they restrict the number of connection requests you can use per month. 


Pricing

Waalaxy has 4 different pricing plans depending on basic features availability:

  • Business – €99
  • Advanced – €69
  • Pro – €35
  • Free

Salesloop


Image of Salesloop drip campaign, LinkedIn automation tools

As a fairly new cloud-based solution on the market, Salesloop works with almost any type of LinkedIn account.  


Pros

Salesloop offers a simple 2-step drip campaign with no conditions. It works both with LinkedIn Premium and Sales Navigator. In addition, you can create a campaign with a CSV file with a few text personalization variables.

If you are not automation savvy, they also offer a done-for-you deal, but you need to pay a steep price for it.


Cons 

Salesloop doesn’t have Smart Sequences. Furthermore, the drip campaign doesn’t support many LinkedIn activities. In other words, it supports invite-to-connect and follow-up message steps only. Lastly, it has no email automation, and doesn’t integrate with any CRM.


Pricing

Salesloop has three pricing plans with monthly subscription:

  • Solo – $49
  • Team – $199
  • Managed Services – $999

IFTTT


Image of IFTTT LinkedIn automation tool

This tool is not for lead generation. However, it is extension-based, and you can automate your LinkedIn activities, such as publishing content, sharing a link, or an update. 

It is created mainly for the automatization of activities on countless platforms, including WordPress, Twitter, Instagram, Facebook, Evernote, and others.

It doesn’t automate LinkedIn messaging


Pricing

The pricing of IFTTT is fairly simple:

  • Forever Free (includes LinkedIn automation)
  • Pro – $2.6 
  • +Pro – $5.04

image of starting a free trial on Skylead


Frequently Asked Questions About LinkedIn Automation

We’ve noticed some questions regarding LinkedIn automation tools burning online with no answers. At least not the precise ones. So, let’s change that.


Is LinkedIn A Lead Generation Tool?

LinkedIn is a social media platform used by professionals. Marketers, salespeople, and recruiters also use it to find and generate new leads via LinkedIn campaigns. It is not a lead generation tool per se but rather a place where you can generate leads using different LinkedIn automation and generation tools.


Can You Automate Lead Generation?

Yes. For example, you can find the leads’ data through LinkedIn prospecting. Then, use automation tools to scrape the contacts and create a sequence to reach out to them on autopilot. In other words, with LinkedIn automation tools, you can automate parts of LinkedIn lead generation activities.


How Do You Automate In LinkedIn?

By using LinkedIn automation tools, you can automate LinkedIn lead generation tasks. The activities you can automate range from data scraping to sending connection requests, follow-up messages, InMails, follows, and profile views. Simply log into your LinkedIn automation tool, and set the activities you wish for the algorithm to perform. 


What Is An Automation Tool In LinkedIn?

The automation tool for LinkedIn is software used to perform different activities on LinkedIn that you usually do manually. In other words, these tools automate the list of LinkedIn activities such as profile views, following other LinkedIn users, sending connection requests, regular LinkedIn messages, or InMails.


Is Linkedin Automation Illegal? 

No. LinkedIn automation isn’t illegal. However, since LinkedIn doesn’t like its users to use automation, it carefully analyzes accounts’ activities. If it registers unusual activity, LinkedIn can get your LinkedIn account restricted. So be careful about what LinkedIn automation tool you choose and what is considered a cause for restriction.   


Does LinkedIn Allow Automation Tools?

No. LinkedIn doesn’t like its users to use automation. That is why they imposed limitations, such as the number of connection requests per week. They even analyze users’ behavior and can get your LinkedIn profile restricted. Better choose a tool like Skylead that operates safely.


Is There A LinkedIn Bot?

LinkedIn automation tools (also known as LinkedIn bots) are software that uses bots to automate your activities on LinkedIn. Sales teams and recruiters around the world use LinkedIn automation tools to automate tasks such as sending connection requests, messages, and InMails to get in touch with the leads.


Ready To Automate Your LinkedIn Outreach?

Now that you are familiar with the most popular LinkedIn automation tools, which one would you choose?


Reviewing LinkedIn automation tools gif

…Skylead! 

Jokes aside, our advice is to go with the tool that gives you the most options you need for your business. Trust us, the more you start feeling comfortable with your automation tool of this professional network platform, the more creative you will want to become with lead generation to stand out from your competitors.

If you are unsure what features to make a priority in LinkedIn automation tools, here’s our top 7 list. 


Image of the list of features you need to consider when researching LinkedIn automation tools

Now, go and automate your LinkedIn outreach and reach those ambitious goals!

Let’s chat! Drop by and say hi to our customer support team and let them help you sign up for Skylead’s 7-day free trial. We can’t wait to meet you.

banner of start your free 7-day trial now
18 Best & Most Popular LinkedIn Automation Tools 2023 [+ Free Options]
Scroll to top