Disclaimer: Skylead is not affiliated, endorsed by, or connected with LinkedIn in any way.

You’ve found the perfect prospect on LinkedIn. Right title, right company, right fit. Everything lines up. Except one thing: You have no idea how to reach them. Sure, you could try a connection request. Maybe even an InMail. But the truth is, most business decision makers’ inboxes are flooded. And if you want to stand out, you need more than one way in. And for that, you need their email. That begs the question: how do you find someone’s email on LinkedIn?

Well, there’s no single button you can click. LinkedIn doesn’t exactly hand over contact info on a silver platter, especially if you're not connected.

But that doesn’t mean you’re stuck.

Today, we’ll show you 10 proven ways to find someone’s email on LinkedIn. We’ve included a mix of free tricks, smart search tactics, and tool-assisted methods that work at scale. You’ll also get tips on verifying email addresses, doing outreach the right way, and staying compliant while at it.

Does LinkedIn show someone's email?

Yes. But only sometimes, and only if the user allows it.

By default, LinkedIn hides email addresses from public view. If you're already connected with someone, you might see their email under the ‘’Contact Info’’ section of their profile. Notice how we said might? That’s because it depends on their privacy settings.

On the other hand, for 2nd or 3rd-degree connections (a.k.a. people you’re not connected with), LinkedIn does not display any email information at all. 

So, unless you are connected with the prospect and they have explicitly made their email visible, you're out of luck. Within the platform, that is.

Why bother with finding someone’s email on LinkedIn?

Simple: Email gives you another touchpoint.

LinkedIn prospecting might be the best way to find leads, but email is where most conversations actually happen. And for good reason. Email lets you reach people directly, outside the LinkedIn connection limit, LinkedIn inMail cap, or message throttling.

More importantly, email still works, especially in B2B. In fact:

• According to Constant Contact, email open rates across industries average 32.55%, with click-through rates at 2.03%.
• Statista also reports that email delivers an average ROI of $36 for every dollar spent, and up to $45 for some industries.

And people aren’t just opening emails; they’re engaging with them. 61% of recipients spend at least 8 seconds reading an email, which is more than most people spend on a social post.

Also, when you combine email with LinkedIn touchpoints (e.g., profile visits, messages, or connection requests), your chances of a reply go up significantly. It’s all about multichannel visibility. In other words, being present where your lead is, whether that’s their inbox or their feed.

So, if you're serious about cold outreach, finding your lead’s email is step one. 

And now that we’ve covered the “why,” let’s get into the “how.”

How to find someone’s email on LinkedIn [10 ways]

Below are 10 proven ways to find someone’s email through LinkedIn, directly and indirectly. Some are simple, free, and manual, whereas others involve tools. But the important thing is: all of them work! 

Method 1: Check their LinkedIn profile

How to find someone’s email on LinkedIn? Well, let’s start from the obvious place - their LinkedIn profile!

Namely, there are 3 sections where people sometimes leave their email address:

1. Contact Info section

If you're already connected with the person, click the ‘’Contact Info’’ button on their profile (just under their name and LinkedIn headline). 

If they’ve chosen to share it, their email will be listed there.

That said, don’t get your hopes too high. Not everyone makes their email visible, and even when they do, it’s often the one they used to create their LinkedIn account. So, it might not be their business email. Still, it’s worth a look.

2. LinkedIn cover photo

Some professionals, freelancers, marketers, influencers, and founders, in particular, typically opt for creating a custom LinkedIn cover image that includes an email address so as to make it simple to contact them directly. So, if your leads’ cover image looks branded, don’t forget to give it a quick glance. Their email address might just be hiding there.

3. LinkedIn summary (About section)

If the Contact Info section and the cover image don’t give you much luck, scroll down to their LinkedIn summary section and read through it, especially the last few lines. Some users drop their email there as a subtle call to action, like:

“Feel free to reach out at name@company.com.”

No email there? No worries! This section can still prove useful once you’ve found their email using one of the other methods below. How? Well, it can give you valuable insights into your lead, such as their pain points, which you can reference later in your email for more personalized outreach.

Method 2: Use email finder tools & Chrome extensions

If the email isn’t visible on their profile, you could also use an email finder tool, either a web-based platform or a Chrome extension.

Web-based email finder tools

These tools help you find someone’s business email address using typically just 2 data points: 

• Full name
• Company domain

…both of which you can safely get from your leads’ LinkedIn profiles.

Speaking of specific tools, your best bet is going with:

• Hunter - Free plan with 25 monthly finder credits (additional paid plans with more credits are available).
• Anymail Finder - Starts at $14/mo for 50 credits.
• Uplead - Starts at $99/mo for 170 credits.

These platforms cross-reference databases and known domain patterns to give you a likely email match, sometimes even a verified one. What’s more, you don’t have to install anything or interact with LinkedIn in ways that breach its terms.

Chrome extensions for LinkedIn

Then there are browser extensions that can help you find email addresses as you browse LinkedIn. Some of them scrape the email directly from a profile (if available), while others use the profile details (e.g., name and company details) to search their internal database and return a likely match.

Popular LinkedIn Chrome extensions include:

• Wiza - Free plan with 20 monthly credits (additional paid plans with more credits are available).
• Kaspr - Free plan with 15 monthly credits (additional paid plans with more credits are available); focuses on European data.
• Skrapp - Free plan with 50 monthly credits (additional paid plans with more credits are available).

While these tools can be convenient, they come with serious risks. In fact, to quote LinkedIn directly:

“In order to protect our members' data and our website, we don't permit the use of any third-party software, including ‘crawlers’, bots, browser plug-ins, or browser extensions that scrape, modify the appearance of, or automate activity on LinkedIn's website.”

So, what does that mean for you?

If LinkedIn detects you’re using one of these tools, they can restrict or even permanently ban your account. That’s not a risk you want to take, especially if this social networking site is a core part of your outreach strategy.

If you do choose to use Chrome extensions, do so at your own discretion. Just make sure you understand the terms and the trade-offs.

Method 3: Export your 1st degree connections’ emails

If you've been steadily growing your LinkedIn network, your 1st-degree connections might be a hidden goldmine of contact information, including emails.

LinkedIn allows you to export your connections' data, which may include their email addresses (if they chose to make them visible). 

To do it, firstly, click on the ‘’Me’’ icon in the top-right corner of LinkedIn. Then, navigate to Settings & Privacy.

Next, go to the Data privacy tab, where you want to select ‘’Get a copy of your data.’’

Choose:

‘’Download larger data archive, including connections, verifications, contacts, account history, and information we infer about you based on your profile and activity.’’

…and, finally, click ‘’Request archive.’’

LinkedIn will email you a downloadable CSV file within the next 24 hours. Open it up, and, among other information, you’ll also find that of your connections, including their names, job titles, and, in some cases, email addresses.

📝 Note: This only works for your 1st-degree connections, and even then, only if they’ve allowed LinkedIn to share their email, and it’s likely these are not personal accounts. So, while this isn’t a scalable way to build a new prospecting list, it’s a good way to re-engage existing contacts. Or, take your follow-up game to email, in case they haven’t replied to your LinkedIn follow up message.

Method 4: Combine LinkedIn with Google search

Let’s say none of the previous methods worked. Or maybe you just want to cross-check a contact’s details. Either way, Google can help.

This method is simple: Use what you already know about the lead—such as their name and company—and plug it into a targeted Google search to try to surface their email address from public sources.

Here’s how it works:

1. Use the “site:” search operator

Go to Google and type something like:

• site:amazon.com James Johnson email address

Or try variations like:

• ‘’James Johnson’’ contact site:site:amazon.com
• ‘’James Johnson’’ @amazon.com

This tells Google to search only within the company’s website for any pages where your prospect’s name appears near an email.

2. Try different email formats

If you already know the company domain (e.g., @amazon.com), you can also search for likely email formats like:

• ‘’james.johnson@amazon.com’’
• ‘’j.johnson@amazon.com’’
• ‘’john@amazon.com’’

This works surprisingly well for people in public-facing roles, think sales, marketing, media, or executives who’ve spoken at conferences, published blog posts, or been listed in press releases, as their email addresses are likely to be listed online.

3. Don’t forget other platforms

You can also apply the same search strategy using the site operator to other websites, like:

• site:crunchbase.com  
• site:github.com  
• site:medium.com
• etc.

Basically, anywhere your lead might be mentioned or have a profile.

Before reaching out, though, make sure the email you find actually belongs to your prospect, not someone with a similar name. A quick cross-check on LinkedIn or the company website should do the trick.

Method 5: Guess the email pattern

Remember how we said you could guess someone’s email using LinkedIn and Google in the previous method? Well, this takes it one step further.

If you've already found your prospect’s name and company domain, and nothing public turns up, you can try to predict their email using common formats.

Most companies follow a handful of standard patterns when creating email addresses. A few of the most common ones include:

• first.last@company.com
• firstinitiallastname@company.com
• firstname@company.com
• firstlast@company.com
  

So, if your lead is James Johnson and works at Amazon, their email might be:

• james.johnson@amazon.com
• jjohnson@amazon.com
• james@amazon.com

Now, we’re not saying guess and hit send blindly. That’s risky and spammy.

Instead, run your guessed email through an email verifier first, such as Hunter, NeverBounce, or ZeroBounce. That way, you protect your domain reputation and avoid filling the internet with undelivered emails.

Or, if you’d rather take the manual route (which we recommend you do only if you’ve got a handful of emails to verify), you can insert all email variations in the recipient's field of your email and see which one will be recognized by your provider. If there is one with a profile picture, it is most likely to be the right one.

Now, ‘’guessing’’ emails manually, just like verifying them, takes a lot of time and effort. So, if you’d rather speed it up, you can…

Method 6: Use email permutators

These tools take your lead’s first name, last name, and company domain, and automatically generate a list of the most likely email combinations based on common corporate patterns.

You can then copy that list into an email verifier and check which address is valid, without wasting time manually typing out every variation.

The Email Permutator by Mailmetor is one such tool that’s absolutely free to use. What’s more, it’s especially helpful if you’re dealing with multiple prospects at once or want to batch-verify several possible emails quickly.

Method 7: Ask them directly

Sometimes, all it takes is… well, asking.

Depending on whether you’re connected with the person or not, there are 2 ways to go about it.

If you’re already connected

Since you’ve already broken the ice, you can be more casual, but still purposeful. Aim for a message that feels personal and makes it worth their while to share their email.

Here’s a template you can adapt:

“Hey {{firstName}}, I wanted to run something by you that’s easier over email than LinkedIn DMs. What’s the best address to reach you at?”

Or, if you want something that’s less vague:

“Hi {{firstName}}, I’ve been meaning to share a quick idea around {{topicOfInterest}} that I thought might be relevant to what you're doing at {{companyName}}. Would it be okay to send it to your email?”

This works better when there’s some context, though. Say, you’ve engaged with their content before, met at an event, or recently connected. But even if you haven’t, a well-written, value-first, and thoughtful message can still land you the address.

If you’re not connected

You’ve got two options here:

• Send a connection request with a short note, then follow up once they accept.
• Use InMail (if you're on LinkedIn Premium) to send a message that includes why you're reaching out and why you're asking for their email.

Either way, keep the message focused, specific, and human. Skip the vague “let’s connect” pitch, and instead offer a reason to reply.

Method 8: Combine Sales Navigator search with data enrichment platforms

If you’re already using LinkedIn Sales Navigator, you’re sitting on one of the most powerful prospecting features LinkedIn has to offer

While it won’t show you email addresses directly, it lets you:

• Use Sales Navigator search filters to find leads by company size, title, seniority, industry, geography, and more.
• Build ultra-targeted Lead lists.
• Spot buying signals like job changes, company growth, or new funding.

But the question remains: how to find someone’s email on LinkedIn or, rather, Sales Navigator?

Well, we recommend you filter your searches using your ICP and Buying Persona criteria, and save prospective leads into a Lead list.

From there, copy and paste their information (e.g., first name, last name, job title, company name, LinkedIn profile URL, and company domain) into a new CSV file. And then, upload that same CSV into one of the data enrichment platform to find your leads’ emails.

Method 9: Use B2B contact databases

So, you’ve built your prospect list using LinkedIn. You’ve got the names, titles, companies, maybe even narrowed them down to a specific industry or location. Everything’s ready for email outreach, except you’re still missing the crucial part: the email address.

If none of the above methods have worked, or if you need to find emails at scale, B2B contact databases (sometimes also called data enrichment platforms) may be able to help.

These platforms help you find verified business emails (and more) based on the information you already have. Think of them as the next step in the process: you use LinkedIn to source your leads, and then use a contact database to fill in the gaps.

A few popular tools that come with built-in contact databases include:

• Apollo.io - Free plan with 100 credits (additional paid plans with more credits are available).
• Lusha - Free plan with 50 credits (additional paid plans with more credits are available).
• ZoomInfo - No free plan available; pricing is quoted individually.
• Cognism - No free plan available; pricing is quoted individually.

As you can see, 2 of these tools come with free plans, albeit limited. Therefore, if you’re conducting high-volume outreach, you’ll likely require a paid plan. Nevertheless, whatever tool you choose to use, always double-check the validity of the email address before you hit send (we’ll talk about how to do that later on).

Now, believe it or not, there’s a tool that doesn’t cap your searches, finds your leads’ emails, double-verifies their existence, AND handles your cold outreach - Skylead! 

Stick around, as we’ll show you exactly how it works!

Method 10: Use Skylead 

The methods we talked about so far can help you find someone’s email on LinkedIn. But the problem is, they are either too manual or require multiple tools to do it. Not to mention, you often have to be connected with the lead on LinkedIn in order to find their email.

If you want to automate the process, skip multiple tools, and keep everything in one flow, we’ve got a better solution: Skylead — the ultimate multichannel outreach tool and sales engagement platform.

Skylead was the first tool on the market to introduce Smart sequences - dynamic outreach flows powered by multichannel steps and if/else logic that adapt based on your lead’s behavior. That way, you always reach them through the fastest route possible.

Now, you might be wondering, why set up an outreach sequence if you don’t have their email yet?

Because, inside your sequence, you can add a “Find and verify email” step.

This means that as your campaign runs, Skylead will discover and double-verify your leads’ email addresses without breaking your outreach flow and before sending any emails, helping you:

• Avoid high bounce rates
• Protect your domain reputation

And unlike most tools we mentioned earlier, we don’t charge you per email found or cap you with credits. For a flat $100/month, you get:

• Unlimited email discovery and verification
• Unlimited mailboxes to send tens of thousands of emails per month
• Market-leading email finding accuracy

All this in one platform. Pretty handy, wouldn’t you say?

Is finding someone’s email on LinkedIn enough for outreach?

Short answer: not really.

Finding the right email address is just step one. But if you want to actually land in someone’s inbox and get a reply, you’ll need to go through a few more steps.

Verify the emails

Never send an email to an unverified address to minimize the chances of it bouncing. Sure, one bounce won’t kill your sender reputation, but too many will.

So, before hitting send, run every email through a verifier like Hunter, NeverBounce, or ZeroBounce. And if you’re using Skylead, good news: the tool double-verifies all emails as part of your outreach flow, so you don’t have to do it manually.

Warm up your email domain

If you're sending cold emails from a fresh domain or inbox, warming it up is non-negotiable. Without it, your emails might land in spam, or worse, not get delivered at all. 

This is one more situation that Skylead can help you with. Namely, we have partnered up with an email warm up tool, InboxFlare, to bring you infinite email warm up functionality. As part of it, you can warm up unlimited mailboxes free of charge as an existing Skylead user and, thus, maximize your deliverability rate.

Personalize your message

An email is just a door. But personalization, whether based on job title, pain points, mutual connections, or recent LinkedIn activity, is what actually gets replies. So, as you go about writing emails, mention something specific and make it relevant.

Or, to bring it up a notch, rely on Skylead’s native Image & GIF personalization feature, which lets you create personalized visuals at scale, complete with:

• Your and/or your leads’ first and last name, profile photo, and/or company logo
• Custom text

Choose to use it and you might just see your response rate rise up to 76%, as ours did!

Follow up

Most replies don’t come from your first email. In fact, it often takes 2-3 touches before someone responds. Following up isn’t the same as spamming, though. Thus, if you don’t want to come across as unprofessional, space out your follow up emails after no response by 3-5 days each, and add value in each touchpoint.

Stay compliant

Last but not least, it’s important that you respect privacy laws like GDPR, CAN-SPAM, or CASL. To do so, make sure you always include an opt-out option in your email and avoid shady scraping practices. After all, cold outreach works best when it’s thoughtful and respectful.

Frequently asked questions (FAQs)

Does LinkedIn give out email addresses?

Yes and no. LinkedIn only shows a user’s email to their 1st degree connections, and even then, users can choose to hide it. For non-connections, email addresses aren’t visible.

How to get someone's contact info from LinkedIn?

Go to their LinkedIn profile and click “Contact Info.” If you’re connected, you might see their email or other details. If not, send a connection request or a polite message. Alternatively, use a trusted email finder tool to uncover their contact information.

Is it legal to find and use someone’s email from LinkedIn?

Absolutely, as long as you use ethical methods and respect privacy laws. Always use reputable tools and avoid scraping or collecting emails in ways that violate LinkedIn’s terms of service. Also, your outreach should be value-driven and respectful. Thus, if someone asks to be removed from your email list, honor that request.

What’s the easiest way to find someone’s email on LinkedIn?

The quickest and easiest method is to check the person’s LinkedIn profile and click on their “Contact Info.” If they’ve chosen to share their email, you’ll find it there. However, not everyone lists their email publicly, so you may need to try alternative methods if it’s not visible.

Can I find someone’s email if I’m not connected with them on LinkedIn?

Yes, even if they’re a 2nd or 3rd-degree connection. But instead of manually guessing email patterns or digging through Google, it’s much easier to use a tool that does the work for you. Skylead, for instance, can automatically find and double-verify business emails inside your outreach flow. What’s more, it does so no matter the connection level.

Can I export all my LinkedIn connections’ emails at once?

Yes, LinkedIn allows you to export the emails of your 1st degree connections. Go to Settings & Privacy > Data Privacy > Get a Copy of Your Data > Request Archive. You’ll receive a file that contains emails of those contacts who have chosen to share them, among other information.

You know how to find someone’s email on LinkedIn - now make it count

You’ve got the tactics. You’ve got the tools. And you’ve got the strategy to make it work.

But here’s the thing: anyone can learn how to find someone’s email on LinkedIn. What sets great outreach apart is what happens next - the message, the follow-up, the experience you create on the other end.

So before you hit send, ask yourself:

Is this relevant? Or timely? Or something I’d reply to if I were on the other side?

And if you want to scale that kind of outreach without losing the personal touch, Skylead’s got your back.

With unlimited email discovery and verification, multichannel sequences, native personalization, and email warm-up functionality, we give you everything you need to go from finding emails to starting meaningful conversations. Try it free for 7 days!

Disclaimer: Skylead is not affiliated, endorsed by, or connected with LinkedIn in any way.

If LinkedIn prospecting and lead generation are a part of your job, you’ve probably heard of Dux-Soup. This tool helps you find and engage with your target audience in real-time and on autopilot.

However, there’s a lot of discussion about whether it’s effective enough for SDRs, marketers, and recruiters. So we wondered, is there a better alternative? Our research says it all and in it you’ll find: 👇

• What Dux-Soup has to offer users
• How much does a Dux-Soup subscription cost?
• Is using Dux-Soup really safe?
• How to cancel Dux-Soup
• And the best Dux-Soup alternatives (shown in short below)

Let’s get into each one.

Dux-Soup or alternatives?

As a lead engagement software, Dux-Soup helps sales teams, recruiter specialists, and outbound marketers find LinkedIn prospects, reach them, and close deals faster. Think of it as your professional networking assistant. With this tool, you can streamline workflows and save time on manual tasks, so you can focus on transitioning prospects to clients.

These tasks include:

• Scanning your target audience’s LinkedIn accounts
• Sending connection requests, InMails, and regular LinkedIn messages
• Auto-endorse leads’ profiles. 

G2 score: 4.3 ⭐ Capterra score: 4.0 ⭐

Dux-Soup also offers a simple drip outreach campaign option where you can send messages and follow-ups in one simple sequence. You can add up to 12 messages in the campaign and set delays between them. That’s cool, but… they don’t really follow your leads’ behaviour, which is useful for a higher reply rate and we’ll show you why that’s important later on.

As for multichannel outreach, Dux‑Soup doesn't directly send emails, but effectively finds and extracts business emails of your 2nd and 3rd degree connections with required Dux-Soup points. However, you can enable email outreach via third-party tools, using Zapier/Integromat to handle the sending process. It might be extra work, but it’s doable.

It also offers auto-pausing on replies and performance tracking through its Funnel Flow dashboard. With CRM integrations, cloud-based automation (with the right pricing plan), Dux-Soup can help streamline prospecting.

One important thing to note: Dux-Soup is a Chrome extension, but it also offers a Cloud edition with additional payment. But why is this an issue?

Chrome extension disadvantages

Here’s why Chrome extensions might not be the best idea for automated outreach. First of all, Chrome extensions are unsafe since they automatically inject code into LinkedIn. Now, LinkedIn isn’t a fan of automation tools, and you might risk getting your LinkedIn profile restricted if you decide to use a Chrome extension.

Second, Chrome extensions don’t offer an advanced reporting system or an integrated inbox. Lastly, Chrome extensions won’t work unless your PC or laptop is on. This means the software can’t be set to run in the background, which is a significant disadvantage if you’re conducting large-volume outreach or seeking to save time on manual work.

Dux-Soup might be a Chrome extension, but you can upgrade your plan and pay extra for a Cloud edition that can help avoid the concerns we’ve just listed. Speaking of pricing, let’s review what Dux-Soup has to offer. 👇

Dux-Soup pricing

Dux-Soup offers three pricing plans and sub-plans, depending on your team size and the features you need.

Keep in mind that Team plans are only charged annually and use a tiered pricing model.

Team plans are seat-based and ideal for in-house teams, offering shared campaign tools and centralized license management, with volume discounts starting at 11+ seats. For agencies, the Cloud-based plans have flexible, metered billing and multi-account management from a single dashboard, with minimum seat requirements starting at 5 for Cloud, 10 for Turbo, and 30 for Pro.

Besides the listed plans, you can always opt for their 14-day free trial, which includes full Turbo features, with no credit card info needed, so you can check it out.

But what if you need multichannel outreach and all other key features in one tool, with no setup hassle, no extra cost for features, and with maximum safety? Let’s show you what other tools are out there.

7 best Dux-Soup alternatives

Dux-Soup is a beginner-friendly LinkedIn automation tool with very limited features. But if you really want to step up your outreach game and protect your LinkedIn profile, let’s review what’s out there as a better alternative. After thorough research, we present our seven suggestions. 👇

1. Skylead - Best for smart multichannel outreach

G2 score: 4.5 ⭐ Capterra score: 4.8 ⭐

Hi, that’s us!

Skylead is a multichannel sales engagement tool that helps sales teams, recruiters, marketers, and founders streamline their outreach tasks. It’s not like we’re praising Skylead for no reason, but it really is the best alternative to Dux-Soup on the market. Let’s back this statement with facts.

First, Skylead is a cloud-based solution. With Skylead, you get to manage multiple accounts and an integrated Smart inbox to see all your conversations with leads from both platforms.

When it comes to integrations, Skylead integrates with any other app via API, Zapier, or Integromat. You can integrate with your favorite CRM, like Pipedrive or Hubspot, to streamline workflows even further. Sounds amazing, right? Well, we’re just getting started. Let’s cover other amazing Skylead features.

Smart sequences

Unlike Dux-Soup's simple outreach campaigns, Skylead has its first-to-market, all-star feature: Smart Sequences. Skylead’s Smart Sequences combine multichannel outreach with drip logic and if/else conditions. This lets you automate smart lead-nurturing workflows that adapt based on lead responses, boosting reply rates and freeing up hours of manual work.

Here’s another advantage. Dux-Soup limits your drip campaign to a maximum of 12 messages. With Skylead, you can send an unlimited number of messages and perform other actions in your sequence. 

You can monitor and optimize your campaigns with advanced analytics and reporting for each step and action in a sequence. Here’s what you get:

• Graph metrics for a visual representation of the ratio between actions
• Table view for spotting trends that happen during specific days
• Sequence steps view to examine steps in detail

Oh, and you can also A/B test each part of the message and see which one works best for your audience. ✨ 

Unlimited email automation

While Dux-Soup specializes in LinkedIn outreach alone, Skylead gives you more - unlimited email automation, so you're not restricted by daily sending limits. How do we do this? Well, you can connect an unlimited number of email accounts. Skylead then auto-rotates them, which helps with the sending limitations and boosts deliverability.

Infinite email warm-up

Another unlimited feature in question - infinite email warm-up. You get to warm up email accounts at no extra cost and with no limits. Your inbox stays healthy no matter how many accounts you connect, so you can focus on outreach without worrying about your deliverability.

Email discovery & verification 

While Dux-Soup has an email discovery feature, there’s no word of verification, which might result in a high bounce rate and a damaged domain. 

Email discovery & verification in Skylead helps you reach leads even when their email isn’t listed. That way, you avoid bounces, protect your sender reputation, and keep your outreach running smoothly, no manual work needed. And most importantly, without breaking your outreach flow.

One more thing - unlike Dux-Soup, Skylead doesn’t charge extra for this feature, so you can find and verify as many emails as you’d like at no additional cost. 

Hyper-personalized images & GIFs

Did you know that you can increase the response rate by adding a personalized image or GIF? With Skylead, you can add hyper-personalized images and GIFs to your messages. Think prospect names, company logos, or profile pics baked right into the visuals. It’s a simple way to stand out in a crowded inbox and boost replies without extra design work.

And the best part? This is a native feature, which means there’s no hidden, extra cost for the advanced personalization options in Skylead, so this is great if you’re looking at the cost vs features ratio. 🤩

Pricing

There’s also an annual payment option, so you can check out our pricing page for more info. Also, keep in mind that, unlike other tools from this list, Skylead doesn’t limit the number of features you can use.

You can learn everything about the tool and its functionalities from different videos and article tutorials, along with sequence and message templates, to get inspired.

Last but not least, Skylead has an all-star customer support team that’s ready to help anyone with any setup or question you might have, with their amazing 7-second reply time. 🏆

2. Zopto - Best for social selling and free tutorials

G2 score: 4.4 ⭐ Capterra score: 4.3 ⭐

Zopto is a cloud-based LinkedIn automation platform designed for sales teams, recruiters, and agencies that need to scale outreach, just like you. It works 24/7 and supports LinkedIn Premium or Sales Navigator accounts.

Pros

Zopto’s main strength lies in multi-channel campaigns. You can automate LinkedIn actions like connection requests and messages, and combine them with email and even Twitter outreach, which is unique. This way, you keep your prospects engaged across platforms.

The tool includes a GPT-4-powered AI assistant (Zhoo) that helps you write outreach copy and manages replies, which is great for high-volume campaigns. You also get advanced targeting filters, CRM integrations, and reporting dashboards.

Cons

However, Zopto is more expensive and offers fewer features at entry level. Multichannel outreach is for higher tiers only. It lacks an inbox where you can manage all conversations in one place with limited personalization. Also, there are usability issues with a complex UI, so setting up campaigns means more manual output and slower outreach. 

Pricing

Zopto doesn’t offer a free version, so you won’t have a chance to test the fit. Here are the plans which vary in feature density depending on the chosen plan:

Basic: $197

Pro: $297

Agency & Enterprise Basic: $156

Agency & Enterprise Pro: $237

Whichever plan you choose, onboarding support is included. However, keep in mind that higher tiers offer more advanced automation, analytics, and team collab features, so you’d have to spend more to get the features you need.

3. SalesRobot - Best for AI-driven LinkedIn automation

G2 score: 4.4 ⭐ Capterra score: 4.3 ⭐

SalesRobot is a cloud-based LinkedIn automation tool for safe and scalable outreach. It runs in the cloud 24/7, so you don’t need to keep your device on, and it works with both LinkedIn Premium and Sales Navigator accounts.

Pros

SalesRobot’s key advantage is how simple it is to use. You can automate LinkedIn actions like profile visits, connection requests, and follow-ups with customizable delays and daily limits that mimic human behavior. It also supports email outreach, which you can manage alongside LinkedIn messages from a single inbox, but you’d have to pay extra for each email account you connect.

There’s also built-in AI to help you write better outreach messages and A/B test what works. You can also integrate with CRMs via Zapier or webhooks, and track performance across all your campaigns through a clean and simple dashboard.

Cons

However, it’s not as feature-rich: no built-in email finder & verifier, unlimited email account hosting, or image & GIF personalization, so you’d need to pay for add-ons. Reporting is relatively basic, and if you need in-depth analytics or agency-level dashboards, you won’t find what you need because of these workflow management limitations. Some users also report occasional bugs and slower customer support on lower-tier plans.

Pricing

SalesRobot offers a 14-day free trial and keeps pricing simple with monthly billing:

• Basic plan: $59/month - Limited daily quotas, 1 active campaign
• Advanced plan: $79/month - Unlimited campaigns, A/B testing, smart inbox, integrations
• Professional plan: $99/month - Adds team management and more outreach controls
• Email automation add-on: $15/email account

All plans are pay-as-you-go, and most users will get the full value starting from the Advanced plan, where the multichannel approach and inbox features are unlocked.

4. Dripify - Best for solo users & small teams

G2 score: 4.5 ⭐ Capterra score: 4.7 ⭐

Dripify is a cloud-based LinkedIn automation platform built for sales teams, recruiters, agencies, and solo users who want to automate outreach without keeping their device on. It works with both LinkedIn Premium and Sales Navigator accounts.

Pros

Dripify’s main appeal is the campaign builder, which lets you create multichannel sequences with delays, conditional steps, and personalization variables. It includes a unified inbox for managing replies, basic analytics, and team collaboration tools like lead routing and performance tracking.

Cons

However, deeper personalization features like image/GIF variables or AI-generated copy are missing. The interface is easy to navigate, but reporting is very limited unless you’re on a higher plan.

Pricing

Pricing per user:

• Basic: 1 drip multichannel campaign, limited daily quotas
• Pro: Unlimited campaigns, smart inbox, A/B testing, CRM export, Zapier/webhooks
• Advanced: Adds team management, activity controls, and account manager
• Enterprise: Tailored for larger teams with API access and custom onboarding

Each plan includes a 7-day free trial with no credit card details needed. Most users start with the Pro plan to unlock the full feature set, so if you decide to go with Dripify, we recommend spending extra to unlock some key features or choose a tool that has it all.

5. Lemlist - Best for email personalization

G2 score: 4.4 ⭐ Capterra score: 4.6 ⭐

Lemlist is a cloud-based outreach platform designed for running personalized, multichannel campaigns. It supports email, LinkedIn (via Chrome extension), and even call steps.

Pros

Lemlist stands out for its personalization features. You can add dynamic text, images, and custom variables to your messages, making them feel less like templates and more like real outreach. It also includes built-in email warm-up (Lemwarm), deliverability tools, and a smart inbox for handling replies across all channels.

Cons

However, the LinkedIn automation part runs through a Chrome extension, which we’ve learned isn’t a good idea, so you’ll need to keep your browser and device on + your account safety might be affected. Also, some key features like multichannel sequences and advanced automation are unlocked only in higher-tier plans. 

Note that reporting can feel limited for power users, and email/lead credits may run out quickly.

Pricing

Pricing (per user, monthly vs. annual):

• Free: $0/month - Lead finder access with limited credits (100 emails/month or 25 phone numbers)
• Email Pro: – $69/monthly or $55/month billed annually - Email-only campaigns with warm-up, deliverability tools, email finder, and CRM integrations
• Multichannel Expert: $99/monthly or $79/month billed annually - Adds LinkedIn steps, call tasks, multi-sender email accounts, unified inbox, and team collaboration tools
• Enterprise: Custom pricing - For larger teams that SSO, custom onboarding, user roles, and priority support

All paid plans come with a 14-day free trial and access to Lemlist’s deliverability and personalization features, so you can test it out before making your decision.

6. Meet Alfred - Best for multi-platform outreach

G2 score: 3.3 ⭐ Capterra score: -

Meet Alfred is a cloud-based sales engagement and LinkedIn automation tool and if you want to run personalized, multichannel outreach, this is the tool you might be looking for. It works 24/7 without needing your browser open (for email and Twitter). However, for LinkedIn you’ll need to install a Chrome extension, which is a possible flaw and a safety concern. 

Pros

With Meet Alfred you can automate LinkedIn profile visits, connection requests, follow-ups, post engagement campaigns, and InMails. You can also layer in email and Twitter messages, and even schedule LinkedIn posts from one centralized dashboard.

The platform includes a built-in LinkedIn CRM to manage and tag leads, a smart inbox that shows all channel replies, and AI-personalization to help tailor outreach. Plus, a dedicated cloud infrastructure with safety precautions, such as a dedicated IP address. 

Cons

On the downside, key multichannel features and full Sales Navigator support only come in higher-tier plans, so you’d have to pay more to get full access. Plus, not having all feature available right away might put away certain users, as there’s need for extra manual setup.

Pricing

Pricing (per user, monthly-annual billing):

1. Free plan - $0/month ($0 annual)

• 1 active campaign, LinkedIn automation, limited lead finder usage 

2. Basic plan - $59/month or $29/month billed annually (~50% off)

• 3 active campaigns, basic LinkedIn CRM, smart inbox, templates, automated greetings, custom tags 

3. Pro plan - $99/month or $49/month billed annually (~50% off)

• Unlimited campaigns, Sales Navigator support, email & Twitter automation, group/event outreach, InMails, content scheduling, Zapier/webhook integration, advanced CRM, data export 

4. Teams plan - $79/user/month or $39/user/month annually (minimum 3 users)

• All Pro features + team inbox, role settings, volume pricing, white-label options, and account manager support for larger teams 

All paid plans include a 7-day free trial and no credit card required, so you can test MeetAlfred and see if it’s the right fit for your business.

7. Salesflow - Best for first-time users

G2 score: 4.3 ⭐ Capterra score: 4.1 ⭐

SalesFlow is a cloud-based LinkedIn and email automation tool built for sales teams, agencies, and growing startups. It runs 24/7, supports LinkedIn Premium and Sales Navigator, and helps you handle multichannel outreach without lifting a finger once it’s set up.

Pros

The platform automates LinkedIn actions like connection requests, follow-ups, InMails, and even lets you run email sequences alongside them. It’s designed to mimic human behavior, so you get the scale of automation without setting off LinkedIn’s alarms. You also get a smart inbox to manage replies and templates to save time on follow-ups.

It’s pretty flexible, too. You can import leads from CSVs or Sales Navigator, track performance through campaign analytics, and integrate with your tools via Zapier. If you’re doing group or event outreach, that’s covered, too.

Cons

Now for the trade-offs: the UI can feel a bit clunky at times, with an outdated interface, and while the analytics are solid, they’re not as deep as some larger platforms. Also, inbox management is a bit basic if you’re working with a team.

Pricing

Pricing (per user):

• Single user: $99/month or $79/month billed annually

Includes up to 400 invites, 800 InMails, 2,000 follow-ups/month, multichannel outreach, real-time analytics, and integrations.

• Teams plan: Custom pricing

Adds shared inbox, lead blacklisting, team management, and support from a customer success manager.

• Agency plan: Custom pricing

White-label dashboard, admin controls, global client views, dedicated IPs, and API access.

You can test it out with a 7-day free trial, no credit card needed. If you're running outreach at scale and want a mix of automation and safety, SalesFlow is a solid pick.

How to cancel Dux-Soup?

So, you’ve seen what’s out there, and now you’re thinking you might want to try something new. But first, you need to cancel your Dux-Soup subscription and link your accounts to another software.

Here’s a short step-by-step on how to do it. 👇

1. To cancel your subscription, log into your account here: https://app.dux-soup.com/web/profile. Then go to the Manage Account & Subscription.

2. The second step is to click on your subscription.

3. Lastly, click on the Cancel subscription plan and you’re done.

Which tool to choose?

We’ve listed the research, we gave you options, and told you what to look out for. So, let’s recap. Your tool should:

• Be cloud-based (avoid Chrome extensions)
• Have an intuitive interface
• Support multichannel outreach
• Have as many native features as possible (avoid add-ons as they add costs)
• Support hyper-personalization
• Have a solid cost vs features ratio (so you know you’re getting your money’s worth)
• Give you good integration options (if you want to connect with other tools)

If you want to make an informed decision, your ideal tool should at least have all these bullets checked. The rest is up to you.

And if you liked what Skylead has to offer, feel free to contact our support team via chat. They’ll be more than happy to meet you and help. Or if you already made up your mind, dive right in and try Skylead yourself by starting a 7-day Free trial.

Disclaimer: Skylead is not affiliated, endorsed by, or connected with LinkedIn in any way.

Getting accepted on LinkedIn sometimes seems like a mission impossible, but what about starting a sales-oriented conversation with a complete stranger? What kind of a LinkedIn Message Template should be used so you don’t come off as too mild, too aggressive, but, the way Goldilocks likes it - just right. 

We’ve been there and know how hard it can be to scale up your business. That’s why we’ve decided to speak about what happens after your LinkedIn Connection Message goes through. That is, how to approach your lead in a way to get more sales. 

Of course, no recipe works for everyone and on everyone, but there are some common ground rules that you can follow when sending cold messages on LinkedIn to get more sales. 

In this blog, we’ll cover: 

• What to do before starting your cold LinkedIn outreach;
• Dos and don’ts for LinkedIn Messages if you wish to get more sales;
• 10 sets of LinkedIn Message Templates for 10 different LinkedIn scenarios;
• A breakdown of each set of LinkedIn Message Templates in case you want/need to adjust them to your business needs.

We’ll also show you just how our very own Skylead can help you scale your outbound strategy beyond LinkedIn!

Updated on: July 1st, 25

Cold LinkedIn messages won’t get you sales unless . . . 

You fully optimize your LinkedIn profile. 

We cannot stress enough the importance of an optimized LinkedIn profile. Whether going for a LinkedIn outreach, a cold emailing, or a multichannel approach, nowadays, the first thing anyone does is check your and your company’s profile on LinkedIn. 

Your LinkedIn profile is your online business card, available to anyone at any moment. Make sure it looks neat and professional. 

As the bare minimum, you must: 

• Write a catchy LinkedIn headline that describes exactly what your job consists of. Imagine how you would describe what you do for a living, in one sentence, to someone who knows nothing about it. That’s your headline.
• Put a professional profile picture. Long story short, put a photo that you wouldn't be ashamed to show to your boss or your biggest client. 
• Upload a cover photo that portrays what you do or what your business is all about. 
• A LinkedIn summary is all about your professional highlights and keywords you would want to be associated with. 
• List relevant professional experience.
• Tell us what you studied.

You define your ICP.

Not defining your ICP equals gambling with your money, resources, and time.

And just like with casinos, the statistical probability is against you. 

The house always wins, so don’t put it all on red. You’ll end up being in the red. 

Catastrophic predictions apart, for getting more sales you need to define the companies that match your Ideal Customer Profile. 

Now, how do you define your ICP? 

1. Take into consideration both your target industry and sub-industry. 
2. Understand the location of your ICPs. 
3. Take into consideration the revenue that your best customers bring to your business.
4. Highlight your top 5 current customers that you’d like to replicate if you could and outline their positives and negatives. 

If you need more details on how to define your ICPs, the difference between ICP and Buyer Persona, and downloadable ready-to-use templates for defining both check out 4 Easy Steps To Create ICP For Lead Generation and 6 Key Steps To Create Buyer Persona For Lead Generation. 

You target what you’ve defined.

Since you’ve spent your time defining the ICP and the Buyer Persona within, and your money on Sales Navigator, you better use them to their full potential. 

With 29 Sales Navigator Lead Filters and 15 Sales Navigator Account Filters, the possibilities for quality targeting are endless. 

Whether a LinkedIn lead generation expert or a newbie to this process, having a deep knowledge of the tools at your disposal is the first step toward successful prospecting on LinkedIn. And, if you “have the moves” and know how to:

• Use the Spotlights filter;
• Apply Boolean search;
• Exclude leads from your search;
• Create a Leads List;
• Use Alerts;
• Take advantage of the View Similar option;
• Filter leads through Account Lists/Lead Lists filters 

... the sky is your limit! 

For detailed instructions (and more) check out: 

• Complete guide to Sales Navigator Lead Filters;
• Top hacks to Find Leads. 

How long should a LinkedIn message be? 

LinkedIn gives you up to 300 characters for your LinkedIn Connection Request Message.

On the other hand, the LinkedIn InMail character limit is:

• Subject line: 200 characters
• InMail body: 2000 characters
• Signature: 150 characters

A regular LinkedIn Message that you can send only to your 1st-degree connections and to members of the same LinkedIn Group, only in case you are a member too, has an 8000-character limit. 

However, there is no need to use them all. When writing any of these, keep in mind that you have only few seconds to catch your prospect’s attention. Furthermore, no one wants to read a novel in their Inbox.

In your LinkedIn Message make sure that you: 

• Hook them in the Intro to read more;
• Keep them interested throughout the message to continue reading;
• Make them wish to ask questions and want to hear more. 

LinkedIn claims that messages up to 600 characters are 50% more likely to get a response. Also, remember to fit the catchy information at the beginning as this is what recipients see in their Inbox preview. 

How to cold message on LinkedIn: Dos & don’ts

DOS

• Find something that you have in common with the lead that you are talking to. Your conversation-starter LinkedIn Message should have a solid personalized hook or a good joke (‘cause, why not? Everyone likes to laugh), so you can justify further conversation, in case you didn’t put one in your Connection Request Message.
• Ask questions - but gradually. No one will tell you the main problem of their company straight out the gate, but once they feel that you genuinely care and that you might have a solution to their problem, they will open up. 
• Be prospect-oriented. Everything you say must serve the prospect and their business. No one cares what worked for you.

DON’TS

• Don’t sell in your Connection Request Message or the first LinkedIn Message.
• Don’t use the same pitch on everyone. It might seem a bit time-consuming to come up with a different LinkedIn Message copy for each lead (or group of leads), but trust us, it’s worth your time. Plus, you’ll have LinkedIn Message Templates for getting more sales down below that you can use right away or adjust to your needs if necessary.
• Don’t talk about yourself right away. Your lead will for sure check the LinkedIn profile of you and your company, so make sure it sells for you. It is fine to include a brief explanation of who you are and what your company does, but don’t use all the available characters of the LinkedIn Message for it.

10 LinkedIn message templates for 10 LinkedIn scenarios

We’ve listed for you 10 ideas of how to approach your leads and get more sales based on different business goals and LinkedIn scenarios. 

Scenario #1: Express interest in your lead’s work to form a partnership

Connection request template 

Hello {{firstName}},

I saw on your profile that you’re associated with the {{industry}} industry. 

I work in {{yourIndustry}} and would love to connect with you! 

LinkedIn message template #1

Thanks for connecting! 

I don’t know if you’ve heard the news, but {{yourCompany}} has {{customizedSellingPoint}}/{{uniqueSellingPoint}}.

You can check it out in more detail on our website {{link}}. 

I believe that {{currentCompany}} could benefit from it!

Let me know what you think! 

{{personalizedGIF}}

Personalized GIF 

These templates work because you’ve:

• Inserted a hyper-personalized GIF referencing the lead you are talking to and their company;
• Shown that you’ve done your research by referencing to the lead’s occupation/company/industry; 
• Offered a solution to their problem or some kind of service that their industry can majorly benefit from. 

Scenario #2: Investigate your lead’s current solution to pitch your product/service   

Connection request template 

Hi {{firstName}},

What is the hardest part of being a product manager? 

Explaining what you do to your parents and friends. 

Jokes apart, I would love to connect! 

LinkedIn message template #1

Hey {{firstName}},

Thank you for accepting my Connection Request. 

I saw that you are {{occupation}} at {{currentCompany}}, so I decided to reach out. 

I was curious to know if you and your team are using any customer survey tools? If yes, which one, if you wouldn’t mind sharing that info?

Thanks,

John

LinkedIn message template #2

The reason for my outreach was to introduce {{descriptionOfSolution}}. 

Briefly, {{uniqueSellingPoints}}.

How does that sound? 

These templates work because you’ve: 

• Used humor in your outreach, which is always a good choice;
• Shown that you’ve done your research by referring to the lead’s occupation and/or company that they work at;
• Asked questions to get to know their current solutions/problems/needs/rooms for improvement;
• Given a brief explanation of what you offer to hook them and make them want to hear more about it. 

Scenario #3: Content distribution and promotion

Connection request template 

Hey {{FirstName}},

I came across your profile and was really interested in your background as a {{occupation}} at {{currentCompany}}. I share a lot of content about the {{industry}} industry that could be useful to you. 

Looking forward to connecting with you! 

LinkedIn message template #1

Thank you for adding me to your network. 

I thought that this blog {{nameOfblog}} might be particularly useful for you {{link}}. 

Check it out and let me know if you have some comments and suggestions! 

These templates work because you’ve:

• Shown that you’ve done your research by referring to the lead’s occupation/company/industry; 
• Offered a resource that the lead’s industry/company can benefit from.

Scenario #4: Reach out to people who attended your event

Connection request template

Hey {{firstName}},

Thank you for attending my webinar {{webinar’sName}}! 

I would like to keep in touch. 

LinkedIn message template #1 

Thank you for adding me to your network! 

Quick question - {{question}}.

{{personalizedImage}}

Personalized image

LinkedIn message template #2

Thank you so much for sharing your feedback!

I also took some time to research your company {{currentCompany}} and wanted to share with you some resources that might help you with {{problem}}/{{roomForImprovement}}. 

Here’s a link to it - {{link}}

LinkedIn message template #3

Hey {{firstName}},

I hope that you liked the blog I’ve sent.

If you would like to know more about it and you found that resource valuable, there’s plenty where that came from! 

Let me know if you would be interested in {{service/product}}, I would be glad to help! 

These templates work because you’ve: 

• Taken some time to find the lead that attended your event and thank them for it;
• Asked for genuine feedback to connect with your lead and create trust between the two;
• Put in extra effort to make a hyper-personalized Image to ask for feedback;
• Offered to give more resources to help the lead with a particular matter;
• Shared a free gift.

Scenario #5: Invite relevant leads to join your community

Connection request template 

Hello {{firstName}},

I saw the post that you shared about {{topic}} and I really like the part where {{thePartYouLiked}} / {{postParagraph}}. 

Would love to connect! 

LinkedIn message template #1

Thank you for accepting my Connection Request.

I saw that you are {{occupation}} at {{currentCompany}}. That’s so interesting! I actually have this community dedicated to the {{industry}} industry and I wanted to invite you to join! 

We discuss {{mainTopics}}

Here’s the link - {{link}}

Wе would love to have you!

These templates work because you’ve: 

• Referred to a post that a lead shared on LinkedIn and highlighted a part that particularly resonated with you;
• Shown that you’ve done your research by referring to the lead’s occupation/company/industry; 
• Invited the lead in a non-intrusive way to join by sharing a link (no spamming);
• Told the lead what to expect from the community and showed that they have value from joining. 

Scenario #6: Invite a speaker/lecturer to your event

Connection request template 

Hello {{firstName}},

I loved your article {{title}} on {{website}}. 

Anyways, I am truly an admirer of your work and would love to connect! 

LinkedIn message template #1 

Thank you for adding me to your network!

As mentioned before, your article really meant a lot to me {{reason}}. 

Actually, I am organizing a seminar on an adjacent topic {{topic}} aimed at {{occupation}}. I would love to have you as a guest speaker. 

Let’s hop on a call and discuss it further one day this week. What do you think?

These templates work because you’ve:

• Shown that you’ve done your research and that you know their work by referencing something specific;
• Shown admiration for their work. Everyone likes compliments;
• Shared how their work helped you. Everyone likes to know that what they do is helpful to others.

Scenario #7: Connect over a mutual friend to pitch a product/service

Connection request template 

Hello {{firstName}},

I noticed that we’re both connected with {{mutualConnection}}. I worked with {{MutualConnection’sName}} at {{company}}/{{project}}, so I thought it would be nice to get in touch with you!

How do you know {{MutualConnection’sName}}? 

LinkedIn message template #1 

Hey {{firstName}},

Glad to connect!

Anyways, I saw that you work as a {{title}} at {{company}}. I have a question if you don’t mind me asking. {{question}} 

LinkedIn message template #2 

The reason I asked is that we have a new tool that {{benefit}}. 

If this is something that your business needs, I would be glad to hop on a quick call and give you some details. 

No strings attached. Let me know! 

LinkedIn message template #3

Hi {{firstName}},

You are probably very busy, so I just wanted to check in with you one last time and see if you saw my last message. 

I would like to tell you how to {{uniqueSellingPoint}}:

{{sellingPoints}}

You can see more details here - {{websiteLink}}

Can you take a call {{time}} to discuss it further?

No pushy sales manipulation, I promise.

I hope to hear back from you!

These templates work because you’ve: 

• Shown that you have a mutual connection. People like to work with someone who is reliable;
• Researched who they are and what they do in particular;
• Asked questions to create a deeper bond and to understand your lead’s needs/problems/rooms for improvement;
• Tried to create a hook once more by listing the unique selling points of your product/service. 

Scenario #8: Recruit the perfect candidate for your business

Connection request template 

Hello {{firstName}},

I am a recruiter at {{company}} and I came across your profile.

I would like to talk about a newly-opened position at {{company}} for which I found you to be a perfect fit. 

Let’s connect! 

LinkedIn message template #1

Thank you for accepting my Connection Request. 

As I was saying, I came across your profile and you seem to be exactly the person that we seek - {{background}}/{{skills}}. 

{{yourCompany}} is currently seeking a {{position}} with your skillset to carry out a series of tasks I would like to further discuss with you, in case this sounds interesting.

What do you say? 

These templates work because you’ve: 

• Shown that you’ve done your research and know your lead’s professional experience; 
• Highlighted a particular skill set that your lead has and that is relevant to the position that you’re offering.

Scenario #9: Target leads who attended the same LinkedIn event as you did

Connection request template 

Hello {{firstName}},

I saw that you too attended the {{eventName}} event!

I found {{topic}} particularly useful! How about you?

Let’s connect! 

LinkedIn message template #1

Thank you for adding me to your network! 

I saw that you are {{title}} at {{company}}. I help {{niche}} companies generate more leads through deep personalization on LinkedIn. 

Let’s jump on a Zoom call sometime this week? 

{{personalizedImage}}

Personalized image 

These templates work because you’ve: 

• Referred to an event that both you and the lead attended;
• Referenced something specific from the event;
• Done your research and referenced your lead’s title/company/industry;
• Done extra work to hyper-personalize an Image by making a direct reference to your lead, yourself, and a call-to-action (zoom call). 

Scenario #10: Reach out to a lead who asked a question in a post comment 

Connection request template 

Hey {{firstName}},

I found the question that you asked in {{author’sName}} post on LinkedIn very interesting!

I would love to suggest several resources that could help you solve that issue. 

LinkedIn message template #1 

Thank you for accepting my Connection Request. 

You asked {{question}}. Have you ever heard of {{product}}/{{service}}? 

I would love to hop on a call with you and explain why I find it to be a good solution to what you need right now. 

These templates work because you’ve:

• Reference a specific question that a lead asked in a comment to someone’s post;
• Offered a potential solution/resource to solve their problem. 

Your outreach doesn’t end on LinkedIn

You’ve just seen how to start great conversations on LinkedIn. But what happens if your leads aren’t responsive, and you want to scale your outreach across other channels, such as email?

Doing it all manually—copying messages, tracking follow-ups, and switching between tools—kills your momentum fast.

That’s where Skylead comes in to save you 11+ hours a week. 

It’s a multichannel sales engagement platform that helps you:

• Build Smart sequences using multichannel actions and if/else logic to maximize touchpoints with leads and find the fastest path to them
• Run unlimited email outreach using as many mailboxes as you’d like to send thousands of emails per month, at no extra cost
• Discover and verify your leads’ email addresses without breaking the outreach flow
• Personalize images and GIFs to increase response rates by 76%
• Warm up mailboxes to boost deliverability
• A/B test your messaging
• Keep track of all your conversations through Smart inbox

All from a single dashboard, with no tab overload, no spreadsheets, and no manual follow-ups.

Want to see it in action? Start your 7-day free trial now!

Frequently asked questions

How do response rates for these templates vary by industry or job role, and are there adaptations recommended for specific sectors?

Response rates to LinkedIn sales message templates can vary significantly by industry and job role. It's beneficial to customize these templates and their follow-ups to align with the specific language, challenges, and goals of your target sector to increase their effectiveness and engagement.

What follow-up strategies should be employed if there is no response to the initial LinkedIn sales message, and how soon should one follow up?

If there's no response to an initial LinkedIn sales message, a best practice is to wait for a week or two before sending a LinkedIn follow up message. The follow-up after no response should add value proposition, perhaps by sharing relevant content or insights, and express genuine interest in helping the recipient.

To sum up

The hardest part on LinkedIn is getting your lead’s attention. Despite the fact that having your Connection Request accepted represents a small victory, bigger “battles” are about to happen. LinkedIn members are being bombarded with so many messages and sales offers, that the majority of them don’t even bother reading them, let alone answering. 

That’s why we’ve listed 10 LinkedIn Message Templates for different business scenarios that can help you attract that “ideal” lead’s attention. 

• Express interest in your lead’s work to form a partnership;
• Investigate your lead’s current solution to pitch your product/service; 
• Content distribution and promotion;
• Reach out to people who attended your event;
• Invite relevant leads to join your community;
• Invite a speaker/lecturer to your event;
• Connect over a mutual friend to pitch a product/service;
• Recruit the perfect candidate for your business;
• Target leads who attended the same LinkedIn event as you did;
• Reach out to a lead who asked a question in a post comment.

Whether you’re using them for networking on LinkedIn, getting new clients, partners, or doing any kind of outreach, these strategic templates could grow your chances for success.

Use them, tweak them, get inspired by them. 

And when you’re ready to scale your outreach — across multiple channels, with every lead — we’ve built something to help: Skylead. Try it now!

Most interactions on LinkedIn go silent after the first touch. The lead accepts your connection request, maybe replies once, and then… nothing. However, a LinkedIn follow up message can change the entire course of your cold outreach. When written the right way, it can reopen the conversation, remind the person why they connected with you in the first place, and even move things toward a reply, a meeting, and ultimately, a closed deal.

Unfortunately, the line between a good and a bad follow-up message is thin. And if you get it wrong, you risk losing the lead for good.

Over the years, we’ve tested hundreds of follow-up messages across sales, marketing, and recruiting. Some flopped. Others got 50%+ more replies. So, we documented what worked (and what didn’t) to help you get it right from the start.

And now, we’re sharing our proven LinkedIn follow up message formula along with templates you can copy, paste, and personalize in seconds!

Let’s get started!

What is a LinkedIn follow up message?

A LinkedIn follow up message is a message sent after an initial interaction on the platform, such as a connection request, conversation, meeting, or job application. Its goal is to re-engage the recipient, provide additional context or value, and encourage a reply or next step.

Why LinkedIn follow up messages matter?

Did you know that only 2% of deals are made after the initial contact? That means that, if you’re not following up on LinkedIn - or failing to send a follow-up email after no response, for that matter - you’re seriously hurting your chances of closing.

And while a better chance of closing deals should be reason enough, there are other benefits that make LinkedIn follow-ups a must-have in any outreach strategy.

They lead to stronger connections

If I had a nickel for every time someone wrote me a ''Thank you for connecting on LinkedIn'' message and then disappeared, I’d have enough to cover the LinkedIn Premium cost for most of my connections.

Jokes aside, a follow-up message is what gives the conversation a reason to continue and reinforces your LinkedIn lead generation efforts. It shows that you actually have something to discuss, rather than simply expanding your network.

They help you stand out professionally

The majority of people don’t follow up. And out of those who do, nearly half, 44% to be precise, give up after the first try, either because they’re afraid of being perceived as 'pushy' or because they simply don’t want to bother. So, when you do follow up and do it well, you immediately stand out. It shows you’re proactive, consistent, and not just sending out messages for the sake of it.

They increase response rates

Most LinkedIn cold messages get ignored, not necessarily because leads aren’t interested - it could just be bad timing. The follow-up gives them a second chance to respond, and you a chance to add more context or value. Especially if the timing wasn’t great the first time around, this can be the nudge that gets you the reply.

They help you build credibility in the leads' eyes

When you follow up in a non-intrusive way, you demonstrate professionalism and signal that you’re actually invested in the conversation. Add a bit of personalization or relevance, and it can position you as someone who’s worth responding to.

They keep conversations alive for future opportunities

Not every lead is ready to act now, which doesn’t mean they won’t be in a week, a month, or a quarter. That said, a LinkedIn follow up message helps you stay on their radar until they are ready to move forward. It keeps the connection warm, shows you’re patient, and makes it easier to pick up right from where you left off.

When to send a LinkedIn follow up message?

The best time to send a LinkedIn follow up message is usually between 2 and 5 business days after your last touchpoint. This gives the other person enough time to see and process your message.

But truth be told, the timing of your message depends on the situation. That said, here are some of the most common scenarios and when to send a LinkedIn follow up for each:

1. After a connection request is accepted - Follow up within 1–2 days. This is your chance to start the conversation while your name is still fresh in their inbox.
2. After they reply once but go quiet - In this case, wait 3–5 days before sending a follow-up that references their reply.
3. After they view your profile or message but don’t respond - Follow up after 2–3 days. However, make sure to keep it low-pressure and relevant.
4. After a meeting, call, or interview - Send your follow-up within 24 hours, all while focusing on the next steps or main takeaways.
5. After no response at all - If your first message was ignored, follow up after 3–5 business days. Try a different angle or include something useful to increase your chances of getting a reply.
6. When something relevant happens - If you have a good reason to reach out again, for example, you have a resource you’d like to share, an update, or you’re reacting to something they posted, use that to reengage naturally. In these cases, follow up within a day or 2 of noticing or posting the update to keep the message timely.

How to write an effective LinkedIn follow up message? [Step-by-step formula]

No message is truly perfect. However, after testing hundreds of follow-ups, we’ve found a golden formula that consistently gets replies:

Hook → Context → Value → CTA

This structure helps your message stay relevant no matter the scenario, keeps things conversational, and, most importantly, guides the lead toward a clear next step.

Now, let’s dissect it and see how you can apply it to your LinkedIn follow up messages in real life.

1. Hook

This is your opener, a.k.a the first sentence that gets them to keep reading. It can be a brief callback to your last interaction, a personal touch, or even a subtle observation. Either way, the goal is to make it feel like a continuation of the previous message.

Examples:

• Just circling back here in case my last message got buried.
• Saw your recent post on [topic] - it’s spot on! 

2. Context

Now explain who you are and why you’re reaching out. This part is especially important if some time has passed or if your first message didn’t get a reply. The idea is to reestablish the reason for the message without repeating yourself.

Examples:

• We connected last week after I came across your profile while researching [industry/topic].
• I previously mentioned how [your product/service] helps [job title] streamline [process].

3. Value

This is where you give them a reason to care. Share something useful, relevant, or interesting, for example, a case study, a whitepaper, an article, etc. Just make sure it ties into their role, goals, or pain points.

Examples:

• Just published a short guide on [topic] that might be helpful for what you’re working on.
• We helped a similar company reduce [X] by [Y]% - happy to explain how.
• Thought this update might be relevant based on what you shared last time.

4. CTA (Call to Action)

Close with a soft ask. Nothing aggressive, though. A clear, logical next step that makes it easy to say yes.

Examples:

• Open to a quick chat sometime this week?
• Would it make sense to connect for 15 minutes?
• Let me know if this is worth exploring. I’m happy to share more.

LinkedIn follow up message templates for every scenario

So, you’ve got a framework for writing effective LinkedIn follow up messages to follow along.

Still, we get it. Writing messages from scratch just about every time can be a pain. 

If time is of the essence and you’d rather have something ready-made, the following templates, which we've put together for different scenarios, are for you. Simply copy, paste, and tweak them to match specific prospects.

1. LinkedIn follow up message after connecting

Response rate: 24%

Hi {{firstName}},

Thanks for accepting the connection!

I came across your profile while looking into {{industry/topic}}, and your work at {{company}} stood out.

If you're ever open to chatting about {{sharedInterest}}, I'd be happy to stay in touch - no pressure at all.

Real-life example:

2. LinkedIn follow up message after a networking event or meeting

Response rate: 41%

Hi {{firstName}},

It was great meeting you at {{eventName}}! I really enjoyed our chat about {{topic}}.

You mentioned {{specificDetail}}, and I’ve actually come across something that might be helpful.

Would you be open to reconnecting sometime next week? I’d love to keep the conversation going.

Real-life example:

3. LinkedIn follow up message after a sales call or demo

Response rate: 38%

Hey {{firstName}},

Thanks again for the call yesterday. It was great learning more about what you’re working on at {{company}}.

As promised, here’s the {{resource/demoFollowUp}} we discussed. I’ve also included a brief overview of how we can support {{specificGoal}}.

Let me know if you’d like to book a follow-up or need anything else from my side.

Real-life example:

4. LinkedIn follow up message to a client

Response rate: 29%

Hey {{firstName}},

Just touching base to see how everything’s going.

Last time we spoke, you mentioned {{painPoint/projectUpdate}}, so I wanted to check in and see if you need anything from me.

If it makes sense, we can hop on a quick call to review where things stand.

Real-life example:

5. LinkedIn follow up message to a candidate

Response rate: 45%

Hi {{firstName}},

Hope you're doing well!

I enjoyed our conversation about the {{jobTitle}} position and wanted to follow up to see if you had any questions since we last spoke.

If you’re still interested, we’d be happy to talk about the next steps or anything else you need.

Real-life example:

6. LinkedIn follow up message after sending an application or resume

Response rate: 12%

Hi {{firstName}},

Just following up on the application I submitted for the {{jobTitle}} role at {{company}}.

I’m excited about the opportunity and think my background in {{skill/industry}} could be a great fit.

Let me know if there’s anything else I can send your way - happy to chat if helpful.

Real-life example:

7. LinkedIn follow up message after an interview

Response rate: 35%

Hey {{firstName}},

Thanks again for the thoughtful conversation earlier! It was great learning more about the team and the direction you're headed.

I’ve been thinking more about what we discussed, especially around {{topic}}, and I’m even more excited about the opportunity.

Let me know if you need anything else from me in the meantime!

Real-life example:

8. LinkedIn follow up message after no response

Response rate: 11%

Hi {{firstName}},

Just circling back in case my last message got buried.

If now’s not the right time, that’s totally fine - I just didn’t want to disappear if {{topic/value}} is still relevant on your end.

Happy to revisit later if that works better for you.

Real-life example:

Do’s and Don’ts of LinkedIn follow up messages

Before you send that follow up message on LinkedIn, let’s make sure it’s actually worth replying to. These do’s and don’ts will help you strike the right tone, all while staying professional.

Do personalize every message

If your follow-up could be sent to 50 other people without changing a word, it’s time for a rewrite.

This is where a quick LinkedIn profile scroll can save the day, as it should help you find something you can actually reference in the message for a more personalized outreach. While at it, pay special attention to your lead’s:

• LinkedIn headline, 
• LinkedIn summary, 
• Work experience,
• Recent posts,
• Activity.

Use that info to show you’ve done your homework and make it clear that they are not just another name on your prospecting list.

Do use a positive & professional tone

Your tone sets the stage for how your message will be perceived. Too friendly, and it might feel unprofessional. Too formal, and it might feel cold or automated. 

What you want to do is aim for that middle ground: approachable, clear, and respectful. For example, rather than saying ''Following up as per my previous message'' say, ‘’Just wanted to follow up in case you missed my last message.’’

The takeaway? Sound like someone you’d respond to. It’s really THAT simple.

Do be clear and brief

The average human attention span is just 8.25 seconds. So if your message takes a paragraph to get to the point, I hate to break it to you, but it’s probably not getting read. 

To counter that, keep it brief. Say what you need to say, minus the fluff. One idea, one ask, one next step. That’s all you need.

Do stay patient and considerate

You’re not the only message in your lead’s inbox. People get busy, distracted, or just need a minute before replying, and that’s okay. Following up is a great sales tactic. Following up too soon or too often? Not so much. Give it a few days before nudging, and always assume good intent. You’re building a relationship, after all, not closing a support ticket. A little patience goes a long way in how you’re perceived.

Don’t be pushy or impersonal

“Hey, just circling back again - can we schedule something for tomorrow at 2 PM?”

If this is your second message and you’ve never actually spoken to the person, that’s not a follow-up. It’s a calendar ambush.

Pushy messages or recycled templates won’t do you any favors, especially when you’re still building the relationship. You’re not trying to close the deal in one go. You’re trying to keep the conversation going. Big difference.

Instead, be human. Add context, show interest, and write something that doesn’t make the other person feel like lead #47 in your queue.

Don’t make assumptions about a lack of response

''Guess you’re not interested...''

''Not sure if you’re ignoring me or just busy.''

Please don’t.

Just because someone hasn’t replied yet doesn’t mean they’ve ghosted you. People get busy. They forget. They read your message on mobile and mean to respond later. It happens.

Assuming the worst makes you look impatient. Or worse, passive-aggressive.

Don’t use all caps or excessive punctuation

YOU DON’T NEED TO SHOUT!!! Seriously.

All caps and extra punctuation might grab attention, but not in a good way. It can come off as aggressive, spammy, and a little too much.

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Advanced LinkedIn follow up message tips to stand out even further

Sending LinkedIn follow-ups that ''check the boxes'' isn’t enough, especially when inboxes are packed and attention spans are short. These tips are here to help you go the extra step, stay top-of-mind, and get more replies without sounding like a bot.

A/B test your follow-up messages

Does a short, direct follow-up get more replies than one with a bit more context? Only one way to find out - A/B testing.

Truth be told, not every message will work for each lead, meaning you’ll need to experiment with different ones. Your best bet is to A/B test element by element: hooks, CTAs, even the message length. Keep an eye on the results, and over time, you’ll spot patterns that can help you write better LinkedIn follow up messages.

Use LinkedIn features other than messaging

If your follow-ups are getting ignored, stop relying only on messages. LinkedIn gives you other ways to reengage.

For example, you could:

• Comment on their post
• View their profile
• Tag them in a relevant post (only if it’s connected to something you talked about or they shared)
• Share their content with a quick note

These touchpoints can warm up a cold lead or set the stage for your next message, without making you look desperate.

Track & optimize your follow-up performance

You could have the best targeted outreach strategy there is, but if you’re not keeping tabs on how your follow up messages are performing, all of that is in vain.

To start with, create a simple system to track your messages and note:

• Who you messaged
• When you sent the follow-up
• What version of the message you used
• Whether they replied

After 20–30 messages, review the outcomes. Which got replies? Were they shorter? More personalized? Did they include a resource or a specific CTA? From there, double down on what’s working and adjust what isn’t.

Is it okay to follow up on another channel if LinkedIn isn’t working?

Absolutely!

If your message gets buried or ignored, it doesn’t mean the opportunity is lost; it just means it’s time to take the multichannel outreach route and reach out to your leads via email.

But let’s be honest… doing this manually? Not ideal.

That’s why we built Skylead—a multichannel sales engagement tool and cold email software designed to help sales teams, marketers, lead gen agencies, and recruiters save 11+ hours a week on outreach.

With Skylead, you can go beyond LinkedIn and take full advantage of unlimited email outreach. Just connect as many mailboxes as you want, and the tool will auto-rotate through them, letting you send tens of thousands of emails a month at no extra cost.

And don’t worry about deliverability. Thanks to our partnership with an email warm up tool, InboxFlare, you also get infinite email warm-up functionality, so your messages land exactly where they’re supposed to: in the primary inbox.

No emails for your leads? No problem! Skylead can discover and verify emails on the go, without disrupting your outreach flow.

Of course, none of this would be possible without Smart sequences—our signature feature that uses if/else conditions and multichannel steps to move your outreach forward based on your lead’s behavior. This way, you reach the right person, at the right time, on the right channel.

Need personalization? We’ve got that too. Skylead lets you:

• Personalize images and GIFs with your lead’s logo, photo, name, and/or custom text
• Use native or custom variables for a message that feels truly 1-on-1
• A/B test your messaging to see what actually resonates

In short, you get a complete, behavior-driven follow-up system that helps you reach more leads in less time.

Frequently asked questions

Should you send a follow-up message on LinkedIn?

Yes. Following up is an important part of any outreach strategy. It helps re-engage the recipient, increases the likelihood of a response, and demonstrates persistence and professionalism.

How do you politely follow up on LinkedIn?

Maintain a respectful and friendly tone. Acknowledge the previous message, provide a brief reminder of the context, and suggest a simple next step. Avoid sounding impatient or overly persistent.

How to send a follow up message after no response on LinkedIn?

Wait approximately 3–5 business days before following up. Consider offering new context, a resource, or a question that adds value to the conversation and encourages a response.

How many follow-ups should you send before moving on?

Generally, it is advisable to send up to 2 or 3 LinkedIn follow up messages. If there is no engagement after that, it may be best to pause or explore alternative channels for communication.

What to do if you don’t get a response after multiple attempts?

Change your approach. Engage with the person’s content, explore a different channel such as email, or revisit the lead at a later time when the timing may be more appropriate.

How do you know if your follow-up strategy is working?

Track metrics such as reply rates, profile views after sending a message, and the number of conversations that progress to the next step (e.g., meeting booked, reply received). Over time, these indicators will help you identify what types of messages and timing yield the best results.

Can I use LinkedIn voice or video messages for follow-ups?

Yes, using LinkedIn voice or video messages can help your follow-ups stand out and feel more personal. These formats are especially useful in relationship-based outreach, such as sales or recruiting. However, they should be used thoughtfully: keep them brief, relevant, and professional to maintain the recipient’s attention and respect their time.

Replies go to those who follow up

The first message might get you noticed. But it’s often the LinkedIn follow up message that will get you a reply. Because conversations rarely move forward unless someone nudges them. And when done right, that someone can be you.

So, go ahead: follow up. Most people won’t. You’ll stand out just by showing up again.

And if you want to spend less time chasing leads and more time closing them, Skylead can help. We’ll give you the tools to engage leads across multiple channels, personalize every touchpoint, and automate your outreach without losing the human touch.

Start your 7-day free trial and see the difference for yourself!

Disclaimer: Skylead is not affiliated, endorsed by, or connected with LinkedIn in any way.

Everybody knows that one of the best ways to get new customers is by contacting them using LinkedIn cold messages. Why? Well, sales teams prefer cold outreach via LinkedIn because this social media is the most effective B2B lead generation channel. Compared to cold calling and cold emails, that is.

However, when crafting a LinkedIn cold message, salespeople often get confused about how to approach their leads. Or, for example, their cold outreach message ends up showing no effect at all. We’ve been there too: testing countless variations, rewriting openers, and learning the hard way what gets replies (and what doesn’t).

That said, let’s make your LinkedIn outreach a winning game. In this article, we’ll focus on the best LinkedIn cold messages — the ones that delivered real results for us and our users — along with practical tips to help you write your own.

What is a LinkedIn cold message?

A LinkedIn cold message is a way to reach out to someone on LinkedIn who hasn’t interacted with you before. These messages typically come in 3 forms:

• Connection request, 
• Message (after the leads accept an invite), 
• or InMail. 

Each type has its own approach and best practices for getting a response. 

For example, a well-crafted InMail can see an average reply rate of 18 to 25 percent, while cold emails usually sit around 3%.

Nevertheless, it’s important to note that one should not limit oneself to using LinkedIn only. In fact, the best way to acquire and close an outbound lead is by using both LinkedIn and email in your outreach strategy. 

The benefits of LinkedIn cold messages

LinkedIn is the biggest social media platform for startups, company founders, CEOs, sales professionals, marketers, recruiters, B2B influencers, and more. With roughly 1 billion users, it’s been recognized as an ideal space to grow your professional network, generate leads, and build business-to-business partnerships.

That’s why marketers often use it for their outbound marketing efforts, such as publishing LinkedIn ads, promoting webinars, and gathering leads for their sales teams. Sales teams and recruiters, on the other hand, typically use LinkedIn for outbound activities such as prospecting and sending LinkedIn cold messages.

But why does cold messaging work so well here?

Firstly, LinkedIn offers more transparency than email. Your recipient can instantly see who you are, what your role is, and decide whether to engage.

Secondly, the larger your network grows, the more leads you can reach, and mutual connections also help increase your acceptance rate.

Lastly, with both connection requests and InMails at your disposal, you always have more than one shot at starting a conversation.

LinkedIn cold message templates & examples that work in 2025

When we first started optimizing our LinkedIn outreach, our reply rates hovered around 10%.

After A/B testing 1000s of messages, we discovered what actually works. 

Now, we’re sharing our best-performing templates — the ones that helped us and our users:

• Increase our response rate
• Book more meetings with hard-to-reach prospects
• Shorten our sales cycle and boost conversion

And yes, everything we did was through Skylead. If you want to skip a part of your manual work and launch a high-performing outreach campaign in minutes, feel free to try it now for free.

We’ll go deeper into how it works in a moment. But now, let’s get into LinkedIn cold messages that helped us and our clients increase conversions by 3x!

General cold messaging tactics and templates

Leverage something you have in common

The first tip about cold LinkedIn messages is to find common ground with your leads. To clarify, this can be anything from liking the same post, influencer, or sport. Here is an example.

Cold LinkedIn connection message template:

Hi {{firstName}},

I noticed you liked {{authorName}}’s post on {{subjectOfThePost}}. I loved it as well. Especially the part about {{statementAndConclusion}}. I’d like to connect since I can see you know a lot about {{Topic}}.

Real-life example:

Or you can drop them an InMail such as this one:

Subject line: Post about {{Topic}}

InMail template:

Hi {{firstName}},

I noticed you reacted to {{authorName}}’s post on {{subjectOfThePost}}. I loved it as well — especially the part about {{statementAndConclusion}}.

Anyways, I noticed by looking at your profile that you’re familiar with {{Topic}}, so I wanted to see whether you are approaching {{KeyProblemYou’reSolving}} in {{currentCompany}}?

I would love to know more about this.

Best, {{Your Name}}

Response rate: 35%

Real-life example:

Mention a shared connection

People are more likely to accept a LinkedIn invite if it references a mutual connection. If you’d like to increase your chances, you can send an invite such as this one, which boosted our acceptance rate by 2x in just one campaign:

LinkedIn connection request template:

Hey {{firstName}},

I noticed that {{mutualConnectionName}} is part of your network too. We {{yourHistory}}. Anyways, I see you work as {{Position}} and like to chat. Maybe we can exchange some tips.

Real-life example:

See if a mutual connection can introduce you

If, however, you prefer to get introduced to your lead by a mutual connection, you can send a direct message such as this one:

LinkedIn message template:

Hey {{firstName}},

I noticed that {{leadName}} is a part of your network. I’ve been following them for a while now, and I just wanted to chat about their experience as {{Position}}.

Would you mind if you introduced me to them? It’s always better to be introduced, rather than reaching out of the blue. It would mean the world to me.

Best, {{Your Name}}

Real-life example:

Stroke their ego

Everybody likes to receive a compliment about their work or an accomplishment. So, one way you can compliment your leads is to find the post you genuinely like and reference it in your cold LinkedIn message, as we have:

LinkedIn connection request template:

Hey {{firstName}},

I loved your post about {{Topic}}. What I loved the most was {{Statement}}.

Anyways, I wanted to connect and chat about how you as a {{Position}} handle {{painPoint}} in your daily work life.

Real-life example:

If they do not respond, you can always send an InMail such as this one:

Subject line: Loved your post about {{Topic}}

InMail template: Hey {{firstName}},

I tried sending an invite, but I guess it got lost somewhere along the way. I wanted to reach out and first say I loved the content you are posting, especially the one about {{Topic}}. What I loved the most was {{Statement}}.

Anyways, I just wanted to connect and chat about how you, as a {{Position}} handle {{painPoint}} in your daily work life, and I'd like a chance to present a solution that {{solutionToPainPoint}} to the table.

If what I offer sounds compelling to you, please let me know. However, if the timing is off, or this is not in the area of your interest at the moment, I'll be happy to enjoy your future posts on LinkedIn. 🙂

Warm regards, {{Your Name}}

Response rate: 30%

Real-life example:

Give reason to reply

By posing a question in your cold LinkedIn outreach, you give your leads a chance to talk a bit about themselves, and you can learn a bit more about their work. So, drop a connection request such as this one:

Cold LinkedIn connection request template:

Hi {{firstName}},

I noticed you work as {{Position}}, so I wanted to reach out and chat about your position. I’m curious what {{Strategy}} has the best {{Result}} from your experience. 😀

Real-life example:

If they do not respond, you can send a cold InMail, such as this one:

Subject line: A quick question

InMail message template:

Hi {{firstName}},

I tried reaching out over a connection request, but it seems it got lost in the sea of requests you might be getting. Anyways, as a {{Position}}, I always like to expand my network and chat with people about their positions. So I came across your amazing profile, and I was curious, what {{Strategy}} has the best {{Result}} from your experience? 😀

Looking forward to hearing from you.

Warm regards, {{Your Name}}

Real-life example:

Leverage a group connection

Leveraging mutual LinkedIn groups is one of the best conversation-starters in cold outreach. Moreover, you can top it up with humor and create a charming first impression. 

Here is a connection message template that does just that:

Cold LinkedIn connection request template:

Always trust a glue salesperson. They tend to stick to their word…

Just kidding, {{firstName}}. I saw that you are also part of the {{groupName}} group. Hope we can learn from each other!

Acceptance rate: 63%

Real-life example:

And if they accept a request and do not respond, your next LinkedIn message could sound like this:

LinkedIn message template:

Hi {{firstName}},

Thank you for connecting. I love chatting with other members of the group. Was curious, how are you solving {{painPoint}} at {{currentCompany}}?

Response rate: 37%

Real-life example:

However, if they don't reply to a connection request, you can send the following InMail:

Subject line: Saw you are also a member of {{groupName}}

InMail template: Hello {{firstName}},

I recently tried connecting on CompanyTinder with you... I mean on LinkedIn. Just joking {{firstName}}, I visited your LinkedIn and saw that we are both a part of the same LinkedIn group.

Anyways, I couldn't help but notice you are {{occupation}} at {{currentCompany}}. I was curious, how are you solving {{painPoint}}?

If you still haven't found the solution, I would love to chat with you this week over a call about how {{nameOfYourCompany}} could help you. Either way, hope Q2 is going great for you!

Best! {{Your name}}

Response rate: 27%

Real-life example:

Then you can proceed by asking them what their biggest challenges are, offering tailored solutions, and presenting your product or service.

LinkedIn cold message for B2B lead generation

If they viewed your profile

Sometimes, your Buyer Persona will view your profile. In that case, you can send them a high-performing connection request such as this one:

LinkedIn connection request template:

Hi {{firstName}},

I saw you viewed my profile on LinkedIn. Let's connect and chat. 😊

Perhaps we discover we can collaborate.

Acceptance rate: 63%

Real-life example:

If they accept your connection request but do not respond, try taking this follow-up message for a spin:

LinkedIn message template:

Hey {{firstName}},

Thanks for connecting. Perhaps, I was just in the pool of the {{typeOfProduct}} you are researching. 😊 However, I do have extensive knowledge of {{painPointTopic}}. Let me know if you are looking for something specific.

Response rate: 29%

Real-life example:

Mention relevant company news

You can also reference recent company news, achievements, or celebrations to catch your lead's attention. In addition, since the company experienced a change, you can present your product/service as a new and refreshing solution on the market. In that case, help yourself with this piece:

LinkedIn connection message:

Hey {{firstName}},

Congrats on {{companyNewsTopic}}. I've been following you for a while now, and this is truly great to hear! I wanted to reach out and chat about an idea that I think your team can benefit from. Let's connect on this.

Real-life example:

However, if they don’t accept a connection request, send them this InMail:

Subject line: {{ProductOrServiceType}} that actually {{benefit}}! 🙂

InMail message template: Hi {{firstName}},

Congrats on {{companyNewsTopic}}. I’ve been following your company for a while now and I think this is a huge deal! Anyways, It would be silly of me to think you’re not using an {{productOrServiceType}} already, but it’s a no-brainer to present something new on the market that actually helps {{Position}} reach {{Result}} specifically. {{shortDescirptionAboutYourProduct/ServiceWithBenefits}}

Let me know if this sounds interesting to you.

Best, {{Your Name}}

Response rate: 20%

Real-life example:

Pitch your product

Some sales professionals prefer to lead with a product or service pitch right from the first touchpoint. 

If that’s your style, these outreach templates can help you do it effectively, with sequences that have driven up to a 67% acceptance rate and 39% response rate.

LinkedIn connection request template:

Hi {{firstName}},

Your profile really caught my attention while I was looking for {{TheTypeofCompanyYouTargeted}} companies. Let’s connect!

Real-life example:

If they accept a connection request, then your following message can sound something like this: 

LinkedIn message template:

Hey {{firstName}},

Thanks for connecting! I am looking for companies that are seeking to improve their {{keyProblemYouAreSolving}}

Did you know that you can achieve {{resultsYourProductProvides}}? I believe {{yourProductOrService}} will be an excellent fit for {{currentCompany}} because {{howYourProductOrServiceHelpsYourClients}}. If this sounds interesting, let’s have a chat! How’s next week?

Real-life example:

However, if they do not accept a connection request, send an InMail with the following call to action:

Subject line: Quick question about {{currentCompany}}

InMail message template:

Hi {{firstName}},

I am looking for companies seeking to improve their {{keyProblemYouAreSolving}}, and your profile caught my attention.

Did you know that you can achieve {{resultsYourProductProvides}}? I believe {{YourProductOrService}} will be an excellent fit for {{currentCompany}} because {{HowYourProductOrServiceHelpsYourClients}}.

If you agree, let’s connect and have a chat! What do you think about next week?

Best, {{Your Name}}

Real-life example:

Use past client wins

If you want to pitch first, you can also use some case studies of similar companies. This way, you can demonstrate bullet-proof case studies of your best clients, similar to your leads in question.

The following template works especially well when someone hasn’t accepted your LinkedIn invite, and has helped our users generate replies even from cold leads.

Subject line: Swift question - not to shake it off 🙂

InMail message template:

Hi {{firstName}},

I tried reaching you through LinkedIn, but I guess your account is also overwhelmed with connection requests, ha?

Anyway, the reason I decided to contact you is that I noticed that you work as a {{Position}} at {{currentCompany}}.

We actually were able to help {{RelevantCompany/CaseStudy}} with {{KeyProblemYou’reSolving}}, so I was wondering how you are approaching it at your company.

Worth a convo?

Kind regards, {{Your name}}

Response rate: 35%

Real-life example:

Refer to an event or webinar where you both participated

One of the best LinkedIn cold messages that point out common ground is the one that references a webinar or an event you both attended. Here is how your connection message can sound like:

LinkedIn connection request template:

Hi {{firstName}},

I see you are interested in attending the same webinar as I am. I am talking about {{[nameOfTheWebinar}}. I’d like to connect with you and discuss the event topic.

Acceptance: 75%

Real-life example:

After your leads accept a connection request, you can continue the conversation by using the following LinkedIn cold message template and pitch accordingly later on: 

LinkedIn message template:

Thanks for connecting with me, {{firstName}}! So, what are you looking to get from this event?

However, if the lead doesn’t respond to your connection request, you can send an InMail that goes like this:

Subject line: Let’s chat about the upcoming {{[NameOfTheEvent}}

InMail message template:

Hi {{firstName}},

I hope you don’t mind reaching out directly to your inbox.

I see you are interested in attending the same event as I am - {{[NameOfTheEvent}}.

Maybe you just overlooked the invitation without realizing it, but if that’s not the case, I’d like to connect with you and pick your brain about this interesting upcoming event.

Best regards, {{[Your name}}

Response rate: 47%

Real-life example:

Investor outreach

If you are a startup looking for an investor, your cold LinkedIn message should have a strong CTA. In addition, investors are decision-makers who don’t like to spend time getting the relevant data from you. Instead, you should present it yourself and show the prognosis of ROI right away. 

That said, you can try out this InMail message example that we pre-tested:

Subject line: Invest in our company and get {{Percentage}} ROI in the first year

InMail message template:

Hi {{firstName}},

I am the founder of {{companyName}}, a company determined to help {{targetAudience}} achieve {{Results}}.

I’ve been following you for a while and noticed you’ve invested in a type of company such as ours. I’ve created a detailed report and estimated that you could earn {{amountOfMoney}} within the first year, with an investment of {{amountOfMoney}} that will cover our 6-month period.

If this interests you, I would love to show you a detailed report and all the calculations over a call.

Best regards, {{Your name}}

Real-life example:

LinkedIn cold message templates for recruiters

If you work as a recruiter in a startup, this would be a perfect cold InMail message example for you.

Subject line: Are you our next {{companyName}} star?

InMail message template:

Hi {{firstName}},

We are {{companyName}}, a team of young people who {{whatYourCompanyDoes}}.

Currently, we are looking for an ambitious person, preferably with the {{Position}} experience and aspirations to grow and develop their career path.

Our team is very successful and fast-developing, and we have multiple sectors where you can further learn and develop your career path. We strive to encourage people who come to our company to contribute their suggestions and propositions to improve their sector and, thus, the company as a whole.

Would you be interested in working in such a young and dynamic team? 🙂

Best, {{Your name}}

Response rate: 65%

Real-life example:

And here is a LinkedIn cold message template for a connection request:

LinkedIn connection request template:

Hey {{firstName}},

I’m HR at {{companyName}}, a team of young people who {{whatYourCompanyDoes}}. We are searching for an ambitious person to fill in our {{Position}} vacancy and aspirations to grow and develop their career.

Real-life example: 

LinkedIn message examples for job seekers

Messaging a recruiter directly

Our Head of Operations, Nikola, says that if you see a hiring manager publishing a job post on LinkedIn, in most cases, it is good to send a connection request to HR. To clarify, this will show that you are serious and proactive and demonstrate initiative. 

That said, here is a template he approved:

Cold LinkedIn connection request template:

Hi {{firstName}},

I’ve noticed you published {{Position}} job post. I’ve been following {{companyName}}, and it’s my dream workplace. So I thought it would be better to send you a message, connect directly, and show you my passion for this role.

Real-life example: 

Cold messaging an employee

This is one of the ways to figure out what the company culture is like and establish a connection with an employee within your desired company. 

LinkedIn connection request:

Hey {{firstName}},

I noticed you work at {{currentCompany}}. How has your experience been in the {{Department}} since you started? I'm searching for job opportunities, and {{currentCompany}} is my #1. I’d like to connect to chat about it.

Real-life example:

And if they respond, you can send a message such as this one to get their referral:

LinkedIn message template:

Thanks for your message, {{firstName}}.

Really appreciate it. On a side note, are you aware that the {{Position}} job listed on {{websiteName}} falls under your department? If not, can you point me to the person usually responsible for recruiting for such roles? I'm considering applying and would like to ensure my application doesn't disappear in the digital chaos.

Real-life example:

Request an informal interview

Sometimes, in your target company, there are no job vacancies that match your expertise. However, that doesn't stop you from messaging their hiring manager and kindly asking for an informal interview. You can test out this template. 

LinkedIn connection request template:

Hi {{firstName}},

I've been following {{currentCompany}} for a while now, and I adore your company culture and achievements. Even though you don't have roles matching my skills, I'd still like to connect and schedule an informal call and present myself in person.

Real-life example:

How to cold message on LinkedIn and get replies

Before sending your first message or LinkedIn connection request to your potential customers, you need to get your outreach strategy straight. This way, you can prepare the ground to generate higher-qualified leads faster. Here are our top tips for doing so. 

Optimize your profile

The first rule to get the best out of your LinkedIn cold message is to optimize your LinkedIn profile. People are more prone to accept a connection request from someone whose entire profile is set up. In other words, you have your:

• Profile and LinkedIn cover image,
• LinkedIn headline,
• Company name,
• LinkedIn summary,
• Education section,
• And LinkedIn URL.

For example, if you are a salesperson, potential customers can check out your LinkedIn profile and see your product/service and what you are all about before accepting a connection request. 

On the other hand, if you are a hiring manager, candidates can take a look at your company name and website. Otherwise, if your profile is not entirely set up, they would mistake you for a fraud. Think of it as the first barrier of defense to prove the validity of your outreach strategy. 

Target the right people - ICP & buyer persona

Both cold emails and LinkedIn connection requests can go down the drain if they are aimed at the wrong target audience. In other words, you need to research and create your Ideal Customer Profile and Buyer Persona. Find out what your ideal company headcount, revenue, or location is. Buyer Persona-wise, figure out what position uses your product/service, whether they are business decision makers or not, and their pain points, so you can tailor your sales pitch. 

If you are a hiring manager, a Persona for each position will be enough. Just make sure to target the correct position, industry, years of experience, and other factors relevant to your job vacancy. 

Lastly, the best way to create these two documents is to analyze your current ideal customers. In other words, find the ones with:

• Highest retention rate and LTV;
• Shortest buying cycle;
• And who would be a referral for your product someplace else.

N.B. Remember that every piece of information in your ICP or Buyer Persona documents needs to be actionable. In other words, create a document with the information you can use for your LinkedIn prospecting or messaging purposes.

Find your leads using LinkedIn filters

Our next piece of advice is to learn how to find your ideal leads. If you are a sales executive, get to the bottom of the ins and outs of the LinkedIn Sales Navigator filters and prospecting hacks. Or find leads outside LinkedIn and trace them back to this social media. And if you are a recruiter, research Recruiter search filters. 

Remember, the goal is to be as narrow as possible so you can find your ideal leads with a high-quality status and shorter close cycles. 

Personalize your cold message

Personalization wins the conversation. Simple as that. The more personalized outreach is, the more people will respond to your LinkedIn connection request, InMail, or even a phone call.

That said, fill your cold outreach messages with personalized points to get their attention, such as:

• First and last name,
• Current company, 
• Position,
• Mutual connection,
• Case studies or posts they shared, 
• Webinar they attended,
• Influencers they follow,
• Or the LinkedIn group they joined.

These are just a few examples of how you can personalize your connection messages or cold emails in general. However, when crafting your first message and even your second, you should always have in mind that you need to offer value and make it all about your prospects. In other words, help yourself with the deeper personalization points such as:

• What are the new customers' main goals, 
• What are their pain points,
• Post they publish,
• Content they created,
• What type of content do they consume?   

These points will help you get a higher response rate. If you don’t want to present your sales pitch or mention pain points right away, you can always send them an interesting article to spark their imagination about your service. 

Don’t forget to end your direct messages with a clear call to action. It can be anything from reading a blog, accepting a LinkedIn connection request, or scheduling an online meeting or a phone call. Nonetheless, try to keep only one call to action per message.

Now, if you really want your message to stand out, remember that a picture is worth a thousand words. That’s why many of our users take personalization a step further by adding personalized images or GIFs to their outreach.

With Skylead, you can insert visuals personalized with your and your lead’s profile photo, company logo, and text with variables. 

Want to see our image and GIF personalization in action? Here’s a video that shows you exactly how it works!

And believe it or not, we managed to amp up our response rate to 76% using it!

Choose to use it yourself, and sooner than later, you may be in a similar situation to our client, Michael Gonzalez, who said:

“We are currently generating 320 bookings, but that's not a limit.’’

Send your cold message, including InMail

LinkedIn users have not one, but three formats they can use to connect with someone on LinkedIn - connection requests, direct message after invite acceptance, and InMails. These two formats are the main ones for the initial contact with potential customers and candidates.

To clarify, InMails are like cold emails but on LinkedIn. You can write your own subject line and have 8K characters available as opposed to a connection request (300 characters). Moreover, you can send InMails to people outside your professional network only if you have a paid LinkedIn subscription. 

Types of InMails & benefits

You can send paid and free InMails. The number of paid InMails you can send depends on your LinkedIn subscription. For example, if you paid for LinkedIn Sales Navigator, you have 50 monthly credits. On the other hand, if you paid for Recruiter Lite, you get 30 InMail credits and 100-150 credits for a Recruiter subscription. Lastly, LinkedIn Premium offers only 15 InMail credits per month.

Contrary to paid InMails, you can send up to 800 free ones, but only to those LinkedIn users who have set their profile to the Open profile status. 

That said, make sure to leverage InMail format as a part of your outreach strategy because of the 3 reasons:

• You can contact people who are your 2nd and 3rd-degree connections without sending a connection request;
• You have more characters available than in connection requests, so you can focus on pain points and a better CTA;
• It's a great alternative if your connection request is pending and you'd like to send a direct message straight to the decision-maker's inbox. 

Lastly, you can use the sales engagement tool and cold email software, Skylead, to send InMails. Skylead is unique on the market because it allows our users to send both paid and free InMails.

Follow up

Salespeople often perceive follow-up messages as pushy and a thing that can drive their leads away. Therefore, 70% of them do not send any follow-ups. However, a lesser-known fact is that if you send a follow-up, you automatically increase the chance of hearing back from your lead by 25%. 

However, if you know how to write a follow-up email after no response or a LinkedIn message, you can increase these chances even more. 

That said, our advice is to research how to write the best follow-ups out there and never miss sending them. 

Here is, according to our experience, the best advice for crafting follow-ups. Depending on the format, a follow-up should be short and focus on at least 2 of the following:

• Catchy subject line;
• Context;
• Value (case studies, solution to pain points);
• CTA. 

Thus, here is one follow-up message that is led by the above-mentioned points.

Subject line: Any thoughts?

Follow-up InMail template:

Hey {{firstName}},

Just checking in to see if you got any thoughts on exploring what {{nameOfYourCompany}} could do for {{theirCompany}}?

We worked with Companies similar to yours, such as:

- {{Company1}}

- {{Company2}}

- {{Company3}}

If you give me a chance for a call to show you, just this once, how other {{ProspectsPosition}} have used this solution to {{smallBenefit}}, I promise we can part ways if you are not impressed. Just let me know when is the best time for you. Anyway, love what you are doing with {{theirCompany}}.

Best, {{Your name}}

Response rate: 27%

Real-life example:

Scale through automation

But what if you could automate your multichannel outreach?

That’s exactly what Skylead does!

This sales engagement tool helps startups and agencies, sales teams, recruiters, marketers, and alike automate lead generation tasks, such as:

• multichannel outreach, 
• finding and verifying business emails without breaking the outreach flow, 
• Warm up your email accounts for the outreach, 
• Personalize your messages at scale,

depending on their leads' behavior. 

To show you just how Skylead follows leads' behavior, check out our blog outreach sequences!

What's more, once a lead responds to your message, the sequence will stop for that lead, and you can see all the messages from all the platforms collected and available in our Smart Inbox. This way, you can continue the conversation without navigating between the platforms. You can also label your leads with tags to calculate conversions and ROI.

And that is the magic of Skylead. 😊 

Frequently asked questions

1. How do these cold message strategies vary in effectiveness across different regions or cultures?

Cold message strategies' effectiveness can vary significantly across different regions or cultures due to varying communication norms and expectations. Tailoring your approach to reflect an understanding of cultural nuances and preferences in communication can greatly enhance receptivity and engagement.

2. What are the long-term follow-up strategies if the initial cold messages receive positive responses?

Long-term follow-up strategies should focus on building a genuine relationship with the recipient. This involves regularly sharing relevant content, updates, and opportunities that add value, maintaining a balance between staying in touch and respecting the recipient's space and interest level.

3. Are there any case studies or success stories of businesses that have significantly benefited from using these specific LinkedIn cold message templates?

Yes. We have a vast library of outreach templates inside the tool that use these messages, and by examining each type of outreach sequence, you can see other results in addition to the response rate we've stated here.

4. Is it better to cold email or cold message on LinkedIn? 

Cold emails have an average of 3% reply rate, while InMail’s is 18-25%. So, cold messages on LinkedIn are better. But it also depends on your target audience and their preferred channel. So, to maximize getting in touch with every lead possible, you should reach out using both channels.

5. What is a good first message on LinkedIn? 

“Hey {{firstName}}, I loved your post about {{Topic}}, so I wanted to connect and chat.” Or you can use a humorous approach with personalization: “What’s a marketer’s favorite drink? Brand-y. Just kidding, {{firstName}}, saw that you are also part of the {{GroupName}} group. Hope we can learn from each other!”

Ready for your best cold outreach yet? 

We’ve tested thousands of LinkedIn cold messages — and these were the exact ones that brought us (and our users) real replies, booked meetings, and signed deals.

Now it’s your turn.

Skip the guesswork. Skip the manual work. Plug these templates into Skylead, automate your LinkedIn lead generation, and start getting results faster.

Start your 7-day free trial today and see how much easier cold outreach can be!

Disclaimer: Skylead is not affiliated, endorsed by, or connected with LinkedIn in any way.

A perfectly crafted LinkedIn inMail subject line could be your ticket to outreach success, and let’s explain why!

Reaching out to prospects or candidates can be a frustrating game of chance. Traditional emails often go answered, with response rates averaging around 3-5% for cold outreach. This leaves LinkedIn inMail as a better alternative for professionals in sales, marketing, and recruiting, and the numbers back it up. In fact, inMails have a response rate between 10-25%. This is 300% higher than email when using the exact same content, according to LinkedIn!

But why the big difference? It all comes down to delivery and perception. InMails land directly in a recipient's LinkedIn inbox, where engagement is naturally higher among active professionals. 

However, even with this advantage, not every InMail gets a reply, and LinkedIn inMail subject lines are mostly to blame.

After all, they are the first thing the recipient sees. Thus, they need to make an impact. But between countless ‘’Quick chat?’’ or ‘’Just following up,’’ your prospects are getting tired of generic subject lines. They need something different. Something personalized, clear, and value-driven.

We at Skylead use inMails daily and have had plenty of chances to test what’s working and what's not.

So, if you’re looking for LinkedIn inMail subject line ideas, you’re in the right place!

Today, we’re drawing from our own experience to bring you:

• 20 best LinkedIn inMail subject lines to get responses
• 5 tips on how to write highly effective subject lines

Let’s get started!

What is LinkedIn inMail?

LinkedIn InMail is a premium messaging feature available to all LinkedIn Premium, Sales Navigator, and Recruiter subscribers. InMails allow you to send messages to anyone on the platform—no prior connection needed. This makes them ideal for everyone looking to bypass LinkedIn connection limit while reaching out to their target audience.

Each Premium plan comes with a specific number of inMail credits every month, which can be accumulated for up to 3 months:

• Premium Career: 5 credits/month
• Premium Business: 15 credits/month
• Sales Navigator Core: 50 credits/month
• Recruiter Lite: 30 credits/month
• Recruiter Professional Services (RPS): 100 credits/month
• Recruiter Corporate: 150 credits/month

Moreover, each time someone replies to your inMail, LinkedIn gives you that credit back. All the more reasons to craft perfect LinkedIn inMail subject lines!

However, if a recipient has their profile set to "Open," you can send them an inMail without using any of your credits. Therefore, you get to save your credits for high-priority individuals.

What is a LinkedIn inMail subject line?

A LinkedIn InMail subject line is the first thing your recipient notices when they get your message—essentially LinkedIn’s version of an email subject line. With an 80-character limit, it’s your chance to grab attention, stand out in their LinkedIn inbox, and compel them to open your message.

What is a good LinkedIn inMail subject line?

A good LinkedIn inMail subject line is a difference between an inMail credit returned and one gone to waste. 

And with just 80 characters to work with, you need to make every word count.

That said, the best inMail subject lines are:

1. Personalized - They reference the recipient's name, mutual connection, role, company, or interests to show you've done your homework.

Example: “Hey {{FirstName}}, {{MutualConnection}} pointed me your way”

2. Concise - Short and sweet to make an impact without overwhelming the other side.

Example: “Quick tip for {{Position}}”

3. Value-driven - They immediately make it clear what's in it for the recipient. Why should they care about opening your message?

Example: “Helping {{TheirRole}} achieve {{Outcome}}”

4. Action-oriented - They use actionable language and calls to action to inspire curiosity or urgency.

Example: “Explore this new strategy for {{Topic}}”

5. Non-salesy: They're authentic, without using promotional or generic phrases.

Example: “{{FirstName}}, thoughts on {{SpecificTopic}}?”

So, in short, a good LinkedIn inMail subject line is personal, to the point, and provides a clear reason for the recipient to engage. 

20 Best LinkedIn inMail subject line examples to improve your response rate

Now that you realize what it is that makes for a good LinkedIn message subject line let’s move on to the actual examples.

These examples have been used by our own team at Skylead and have shown promising results in terms of reply rate. We’ll also leave those for you to compare.

That said, to make examples easy to skim through, we’ve also broken them down into 3 different categories:

• Sales inMail subject lines
• Marketing inMail subject lines
• Recruiting inMail subject lines

Feel free to use them in your outreach as you see fit. Just replace the variables with information relevant to your prospect. Or, if you use Skylead, don’t, since our tool will auto-populate variables for you. But we’ll get to that in a moment.

Also, keep in mind that here, you’ll find examples of LinkedIn inMail subject lines only. 

We’ve got a separate article that walks you through the best LinkedIn inMail examples with a formula to increase reply rate, where you can take a look at inMail body examples. So, be sure to check that out, as well.

LinkedIn inMail subject line examples for sales professionals

1. It seems we have a mutual connection, {{firstName}}

Reply rate: 50%

Why it works:

Mentioning a mutual connection builds trust and familiarity. This makes the message feel less cold and invites replies.

2. Hi {{firstName}}, I noticed you reacted to {{AuthorName}}’s post on {{SubjectOfThePost}}.

Reply rate: 35%

Why it works:

This subject line feels hyper-personalized because it references a specific LinkedIn activity. It also shows you’re paying attention to your leads’ interests.

3. Saw you are also a member of {{GroupName}}

Reply rate: 27%

Why it works:

We commonly use this LinkedIn inMail subject line when outreaching members of LinkedIn groups. It’s an excellent conversation starter that makes your message feel less intrusive.

4. Any thoughts on {{SpecificTopic}}?

Reply rate: 27%

Why it works:

Open-ended questions work great for sparking curiosity and engagement. This subject line invites the recipient to share their perspective, which also makes them feel valued.

5. {{CompetitorName}} is doing this—are you?

Reply rate: 25%

Why it works:

Playing on FOMO (fear of missing out) and competition makes this subject line compelling. It challenges the recipient to think about their own strategy, thus prompting them to reply.

6. Curious how {{NameOfYourCompany}} can help you?

Reply rate: 23%

Why it works:

This subject line directly addresses the recipient’s potential needs while sparking curiosity. Furthermore, it positions your company as a helpful resource, which makes it sound less salesly.

7. Generate 30+ leads every month, {{firstName}}!

Reply rate: 17%

Why it works:

This is a bold, benefit-driven subject line that immediately captures attention. It appeals to results-focused professionals looking to improve their LinkedIn lead generation and lead gen in general.

8. {{Lead’sCurrentCompanyName}}’s pain points are your biggest advantage, {{firstName}}!

Reply rate: 15%

Why it works:

This example cleverly shifts the focus to how the recipient can leverage their current company’s challenges to their own benefit. Therefore, it appeals to problem-solvers and encourages them to think strategically.

LinkedIn inMail subject line examples for marketing teams

1. {{firstName}}, that was a great post on LinkedIn!

Reply rate: 33%

Why it works:

The subject line starts with a compliment, which instantly catches the recipient’s attention. Not to mention, a reference to their name and post adds a personal and relevant note to it, which increases the likelihood of engagement.

2. Loved your article on {{SpecificTopic}}—a quick idea for you

Reply rate: 25%

Why it works:

Referencing specific content they’ve created shows you’ve done your research. Moreover, offering a “quick idea” adds curiosity, and the subject line positions you as someone who can add value to their work.

3. Struggling with {{Challenge}}? Here’s a quick fix.

Reply rate: 24%

Why it works:

This one empathizes with a potential pain point while promising an actionable solution. It’s direct, benefit-driven, and shows you understand the recipient’s challenges.

4. How to increase your {{SpecificMetric}} by {{Percentage}}

Reply rate: 21%

Why it works:

Metrics and percentages catch attention quickly, especially that of data-driven marketers. In this subject line, the value being offered is clearly outlined, making it hard to ignore.

5. What’s trending in {{Industry}} marketing?

Reply rate: 20%

Why it works:

Marketers LOVE staying ahead of trends. This LinkedIn inMail subject line is simple yet intriguing and positions your message as a source of insider knowledge.

6. We can both benefit from this partnership, {{firstName}}

Reply rate: 15%

Why it works:

It emphasizes mutual benefit, making it feel collaborative rather than one-sided. Therefore, it’s ideal for proposing partnerships or joint ventures.

7. Let’s make the most of our time, {{firstName}}

Reply rate: 15%

Why it works:

This conversational subject line is straightforward and respectful of the recipient’s time. It’s casual and professional at the same time and creates an approachable tone for the message.

LinkedIn inMail subject line examples for recruiters

1. Your experience in {{Field}} caught our eye

Reply rate: 30%

Why it works:

This subject line is personal and specific, thus making the recipient feel valued and recognized for their expertise. What’s more, a field reference immediately creates relevance and sparks curiosity.

2. We’re hiring {{Role}} like you at {{Company}}

Reply rate: 27%

Why it works:

This LinkedIn message subject line is clear and direct and immediately highlights both the opportunity and the company. Such a line is, therefore, ideal for piquing interest in active or passive candidates.

3. Is this your next career move, {{firstName}}?

Reply rate: 25%

Why it works:

This question invites engagement by prompting the recipient to think about their next step. Moreover, including their name adds a personal touch.

4. A role that matches your skills and goals

Reply rate: 24%

Why it works:

This subject line aligns with the recipient’s aspirations. Thus, it shows that the opportunity has been thoughtfully matched to their profile.

5. Let’s talk about your career growth in {{Field}}

Reply rate: 22%

Why it works:

Career growth is a top motivator for candidates. That said, this LinkedIn inMail subject line works because it feels collaborative and highlights a mutual interest in their success.

5 Tips for writing high-converting LinkedIn inMail subject lines

So, we've provided you with LinkedIn inMail subject line examples that you can immediately use in your LinkedIn outreach.

But they will only get you so far. The goal is to be able to write high-converting ones on your own.

That said, here are 5 tried-and-tested tips to help you create inMail subject lines that will stand out in your prospects' LinkedIn inboxes.

Use data or metrics to grab attention

Data-driven subject lines instantly stand out because they promise measurable value, which B2B leads are drawn to.

Thus, our advice is to incorporate:

• Percentages,
• Numbers,
• Metrics,

Or any other data that can give your subject line credibility and a results-oriented edge.

Incorporate questions to spark curiosity

Questions are a natural attention-grabber because they encourage the recipient to pause and think. Moreover, by posing a question, you create curiosity about what the rest of the inMail contains, which prompts the other party to open it. Just make sure the question is relevant to their challenges or goals, though.

Avoid generic or overused phrases

If I had a nickel for every time I saw ''Let's hop on a quick chat'' and similar in my inbox... well, I wouldn't be rich because it's nickels we're talking about. But you get the gist. This type of LinkedIn inMail subject line is overused, meaning it hasn't been working for a while now.

That said, if you want the subject line to perform, you need to be original, creative, and specific. Such a line will show that you've put thought into your outreach instead of just automating away with no specific strategy.

A/B test subject lines to find the most effective ones

Even the best LinkedIn inMail subject lines need a bit of tweaking from time to time.

That said, to figure out what works best for your audience, perform regular A/B testing where you send one subject line to one group of leads and another to the other. Or A/B test up to 5 inMail subject lines on autopilot using Skylead. 

To compare the variations against each other, make sure to track the number of inMails sent as well as open and reply rates. Then, optimize accordingly.

Write subject lines from your lead’s perspective

Your subject line should speak directly to the recipient’s needs and priorities. Therefore, it’s important you frame your copy around what’s in it for them—not you. That can be solving a problem, achieving a goal, gaining a benefit, or anything else for that matter.

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How to increase the impact of your LinkedIn inMail subject line

So, you've mastered the art of crafting the perfect LinkedIn inMail subject line. But now, it's time to put your knowledge to the test. 

And to do so, you need to send some inMails.

Sure, you could go about doing it one by one, manually. But there's a better approach: Sales engagement tool.

Our very own Skylead is one of the best LinkedIn automation and cold email software on the market.

In fact, it's commonly used by sales professionals, marketers, agencies, and recruiters around the world who wish to save 11+ hours a week on manual outreach tasks.

However, unlike similar tools, Skylead can help you send both:

• Free inMails
• And paid inMails

Along with:

• Invites to connect,
• LinkedIn messages,
• Tens of thousands of emails a month at no extra cost,

…all on autopilot!

What’s more, these actions can be combined with if/else conditions to form Smart sequences; our first-to-market outreach sequences that respond to the way your prospects behave to find the fastest path to them.

On top of letting you take advantage of LinkedIn and email outreach simultaneously, our tool can also help you find and verify emails of your leads. Without breaking your outreach flow, at that, since you can also add this action to the sequence. 

You can even warm-up infinite mailboxes, courtesy of our partnership with InboxFlare, an email email warm up tool. 

And did we mention you can also use our native image and GIF personalization feature for added impact?

But what’s particularly relevant to LinkedIn inMail subject lines is our A/B testing feature.

Let’s get into it deeper!

How to A/B test LinkedIn inMail subject lines with Skylead

As we mentioned already, Skylead lets you A/B test up to 5 different versions of your inMail subject line.

On top of LinkedIn inMail subject lines, you can also split test:

• LinkedIn inMail body
• LinkedIn connection request message
• LinkedIn message
• Email subject line
• Email body

You can access this feature on the Smart sequence builder page by clicking on the inMail step in your sequence.

Then, a menu will appear on the right side with fields to insert a LinkedIn inMail subject line, inMail body, and signature.

Use the slider on the right to scroll down, and click the ‘’Add A/B variant’’ under the signature field. And voilà! You will have created another version!

Here is also where you can turn the Paid inMails option on or off.

To A/B test LinkedIn inMails subject line, copy the same body you used for the 1st variant and only change the subject.

Once happy with your variations (and your Smart sequence), start your outreach campaign. And then, wait for the results to start coming in, which you can evaluate on Skylead’s Reports page.

Opt for a side-by-side view to easily see how different variants stack against each other.

Frequently asked questions (FAQs)

What is the difference between an InMail and a LinkedIn message?

The main difference between a LinkedIn InMail and a standard LinkedIn message is who you can send it to. LinkedIn messages can only be sent to your 1st-degree connections, while InMails let you message anyone on the platform. Moreover, inMail is a LinkedIn Premium feature.

How to write LinkedIn inMails?

To write an effective LinkedIn InMail, firstly, use a specific subject line to grab attention. Then, open the inMail with a relevant hook, address the recipient’s pain points with a clear value proposition, and keep it concise. End with a strong CTA to which the recipient can easily respond.

What are LinkedIn inMail credits?

LinkedIn InMail credits are part of LinkedIn Premium plans and determine the number of paid InMails you can send monthly. Each plan provides a specific number of credits per month, ranging from 5 (Premium Career) to 50 (Sales Navigator). Unused credits roll over for up to 3 months. Meanwhile, if your recipient replies to your InMail, LinkedIn returns the credit to your balance. 

Make the most of your inMail subject lines

Crafting the best LinkedIn InMail subject line is both an art and a science.

And no, you probably won’t hit the jackpot with your first one—it takes consistent testing and refining to get it just right.

Nonetheless, the InMail subject line examples and tips we’ve shared above are designed to guide you in the right direction. But it's up to you to put what you've learned into practice.

And what better way to do so than at scale, with Skylead as your automation ally?

Delegate time-consuming outreach activities to Skylead and save 11+ hours a week—time you can better spend perfecting your LinkedIn InMail subject lines!

So, come test Skylead for free for 7 days to unlock your full outreach potential and watch your LinkedIn inMail response rates soar!

Disclaimer: Skylead is not affiliated, endorsed by, or connected with LinkedIn in any way.

If you're in sales, chances are you've given social selling on LinkedIn a try. You may also be all too familiar with the following scenario: you spend hours sending invites to connect, crafting messages, and follow-ups only to realize the results are…nowhere to be found. Conversations die out before they've truly begun, engagement is flat, and you're left wondering if all this effort is even worth it. But LinkedIn isn’t the problem. It's how you're using it. LinkedIn is a powerful sales engine, but only with the proper LinkedIn sales strategy.

So, how do you create one? And, more importantly, how do you put it to work?

Since our sales gurus, Andrea and Pavle, are experts on sales (and LinkedIn), we thought we'd pick their brains to answer these. And now, we'll be using their knowledge and firsthand experience to break down:

• How to create and execute a LinkedIn sales strategy that gets results;
• How to track and analyze its performance;
• And what mistakes you need to avoid to minimize wasted efforts.

So, if you are ready to turn things around on LinkedIn sales-wise, it's time to dig in!

How effective is LinkedIn for sales?

Why bother using LinkedIn for sales to begin with?

Because it’s home to over 1 billion professionals spread across 200 territories. Out of these, a whopping 63 million are decision-makers and another 10 million C-level executives. This means your audience is definitely there. You just need to get to them.

Basic users are slightly limited when it comes to LinkedIn prospecting and LinkedIn lead generation. And while you can use any LinkedIn Premium subscription to get to sales leads, Sales Navigator remains your best bet.

That’s because it’s aimed precisely at sales professionals and equipped with over 50 lead and account LinkedIn Sales Navigator filters that simplify prospecting. Not to mention, it comes with advanced features that aren’t available to other Premium subscribers (e.g., Buyer Intent and Persona features).

We could spend hours talking about the LinkedIn Sales Navigator vs Premium differences. But instead, let’s focus on the stats that prove just how effective LinkedIn, or Sales Navigator, is for sales professionals.

Namely, its users manage to:

• Close 31% more deals
• Connect to 4x more decision-makers
• Save 65+ hours annually due to reduced tool switching

Moreover, Forrester Consulting conducted a study on Sales Navigator in 2023, where they revealed that this subscription yields an impressive 312% ROI over the course of 3 years. It also pays itself off in less than 6 months.

So, if you’re in sales and LinkedIn, especially its Sales Navigator, isn’t part of your strategy, it’s likely you’re losing out on some serious opportunities.

What is a LinkedIn sales strategy & why do you need one?

A LinkedIn sales strategy is a structured plan for using LinkedIn to find prospects, generate leads, and drive sales. It focuses on tapping into LinkedIn’s networking opportunities, sharing valuable content, and using sales tools to connect with potential customers, build relationships, and nurture them into clients.

In fact, with a LinkedIn strategy in place, you can:

• Target the right individuals who fit your Ideal Customer Profile and Buyer Persona.
• Build credibility and trust through thought leadership posts, insightful comments, and meaningful conversations.
• Increase efficiency by focusing on high-value activities like nurturing warm leads and minimizing time spent on low-potential prospects.
• Drive measurable results by converting these leads into paying customers.

On the other hand, without a clear and actionable LinkedIn sales strategy, the results are often wasted effort, time, and, ultimately, money.

What should you do before creating a LinkedIn sales strategy?

So, having a social selling strategy for LinkedIn is a must. That much we established.

But now, let’s show you what you should do before you create one, according to our sales team at Skylead.

Identify your sales objectives & goals

Every successful LinkedIn sales strategy starts with clear objectives. That’s because defining them upfront helps you measure success later on.

To establish them, think about what you are trying to achieve.

Are you looking to:

• Generate leads, 
• Increase product demos, 
• Or drive sales directly?

Objectives are meant to guide your strategy and point you in the right direction.

But a strong LinkedIn sales strategy also needs goals to keep you focused and on track.

Unlike objectives, goals are specific, measurable, and highly influenced by key performance indicators (KPIs).

For example, your goals could be to:

• Bring 250 warm leads from LinkedIn in Q1.
• Increase product demos by 30%.
• Bring $20K of sales directly from LinkedIn.

To track these goals effectively, you’ll need to define relevant KPIs.

Based on the examples above, your sub-KPIs could be to:

• Increase connection requests by 50%
• Reach a 30% response rate

When clearly defined, KPIs become measurable, allowing you to plan activities, allocate resources, and monitor progress efficiently. As you move closer to your goals—and, ultimately, your objectives—you can refine and optimize these metrics to improve your results over time.

Define your ICP and Buyer Persona

After you identify your objections and goals, it's time to figure out who to target. In other words, you should define your Ideal Customer Profile and Buyer Persona.

Your ICP represents the type of companies that benefit the most from your product or service. 

In the meantime, your Buyer Persona is a more detailed representation of decision-makers within those companies.

To paint a better picture, say you’re selling a CRM for small businesses. In that case, your ICP may include SaaS companies with 10-50 employees. As for your Buyer Persona, it could be a VP of Sales who struggles with pipeline visibility and wants to simplify the sales process.

With these two defined, you can focus on the right people and improve your odds of driving sales.

Optimize your LinkedIn profile

What’s the first thing your prospects will see after you’ve invited them to connect?

Your LinkedIn profile!

Thus, it needs to make a strong first impression. Otherwise, your entire efforts could be for nothing.

So, before creating and implementing a LinkedIn sales strategy, you need to optimize it for impact.

Firstly, begin with your profile photo. Use a high-quality, professional image where you look approachable and confident. Avoid selfies or overly casual pictures, as they don’t inspire trust.

You should also make your LinkedIn cover photo count. Use it to highlight your expertise, showcase your company’s branding, or feature an eye-catching tagline that tells prospects how you can help them.

Then, focus on your LinkedIn headline. Emphasize the value you bring or the problem you solve instead of simply typing out your title. For example, try ''Helping SaaS companies streamline their sales process and close more deals.’’

Your headline should be complemented by a strong LinkedIn summary. Focus on who you help and how and the results you’ve achieved. Keep it conversational but professional, and don’t forget to include keywords your audience might search for through Boolean search.

Finally, opt for a custom URL (e.g., linkedin.com/in/yourname). It makes your profile easier to share and looks way more professional in emails and on business cards.

Prepare supporting resources

Outbound outreach is one of the LinkedIn sales strategies. But truth be told, the chances of your closing a deal after the 1st message are slim, to say the least. Your prospects will likely have questions before they're ready to convert. Some of them may also object to what you're offering.

But, as our wonderful Head of Sales, Andrea, says:

''Hearing things like “I’m not interested” or “I don’t have time” doesn’t mean you’ve lost your prospect. It just means you need to handle their objection.''

Some objections you can handle on the spot. But it's better to be safe than sorry. In other words, you should prepare supporting resources.

For instance, Andrea commonly uses case studies that our marketing team has prepared to handle objections involving uncertainty about profitability. They demonstrate measurable results in terms of the ROI that Skylead has delivered to other businesses.

Some other resources you could create yourself or have your content team do to aid objection handling include:

• Blog posts that explore your prospects' pain points in detail and provide solutions to them
• Videos, such as product demos and how-to-guides
• Case studies that explain how you solved others’ problems
• eBooks or whitepapers that establish your expertise

A good practice is to also anticipate the most common questions or concerns your prospects may have and prepare materials/scripts to support your answer.

For example, if they say:

• ‘’This seems too expensive,” have a value breakdown or an ROI report ready to provide.
• ‘’I’m not sure this will work for my industry,” share industry-specific case studies or testimonials.
• ‘’I don’t have time to implement this,” explain how your solution saves time in the long run.

Having these resources ready in advance allows you to respond quickly and confidently. Thus, they minimize the chances of potential deals going to waste.

How to create a LinkedIn sales strategy

By now, you should know exactly who your target audience is. But you still need to think about the best way to reach them.

That said, you can use one or combine several prospecting strategies into a broader LinkedIn sales strategy.

To get you started, here are 4 prospecting strategies. Need more? Check out our LinkedIn prospecting blog, where we’ve covered a total of 18!

Different prospecting strategies to include in your LinkedIn sales strategy

1. Using Sales Navigator filters to zero in on ICP and Buyer Persona

Sales Navigator filters help you translate your ICP and Buyer Persona into actionable search criteria. 

That said, one of Andrea’s and Pavle’s LinkedIn sales strategies is to rely on account and lead filters to filter out ICPs and promising individuals inside them. 

Then, they build Lead lists that they later use to create outreach campaigns in Skylead.

But Skylead doesn’t only support campaign creation from Sales Navigator Lead lists—it also allows campaign creation directly from its search results. This is a faster approach, though not as detailed as the first. 

2. Fishing for leads through LinkedIn groups

Speaking of search filters, did you know that Sales Navigator, unlike standard LinkedIn, has a dedicated "Groups" filter? This one is especially useful since it allows you to isolate members of specific LinkedIn groups, which you can later outreach through a search-based Skylead campaign.

Before jumping into campaign creation, though, you’ll need to take a few preparatory steps:

• Identify groups your audience is likely a part of.
• Compile information about these groups into a single place for easy reference (e.g., CSV file).
• Consider joining these groups yourself to engage with members (if they are active).

That said, most LinkedIn groups are inactive these days. Nonetheless, the right groups can still be valuable sources of leads. You just need to be strategic about how you use them.

3. Setting up lead alerts to determine the right moment to reach out

Sales Navigator has a handy feature that helps you stay updated on your leads’ activity—alerts.

You can use these alerts, as our sales team does, to track when:

• Leads post or engage with content.
• They’re mentioned in the news.
• They switch roles or companies. 

This can help you identify whom exactly to reach out to and when with relevant, personalized messages. 

So, if you want to increase the likelihood of starting meaningful conversations, incorporate these alerts into your LinkedIn sales strategy.

4. Attracting prospects through thought leadership content

Thought leadership isn’t a direct prospecting strategy. Nonetheless, it plays a big role in warming up leads, increasing brand visibility, and making your direct outreach more effective.

At its very core is content. That’s because quality content grabs attention, starts conversations, and builds trust.

That said, your content should speak directly to your target audience's pain points, challenges, and goals. So, before you go about creating it, think about what your ICP and Buyer Persona would find valuable. Then, make a list of topics you could cover that aim to educate rather than only sell.

You'll also need to plan for different content formats, such as:

• Text-only posts
• Images
• Videos
• Carousels
• LinkedIn Pulse articles
• LinkedIn polls

From our experience and that of our sales team, videos and carousels drive the most engagement and have the highest reach on LinkedIn. Still, you want to balance them with other post types to keep your content appealing to those with different consumption preferences.

Moreover, LinkedIn's algorithm loves consistency. This means that to remain on people's radars, you need to post at least 2-3 times a week. Thus, it's important to create a posting calendar. And stick to it!

Of course, posting is only part of the equation. You’ll need to reply to comments you receive, keep conversations going by asking follow-up questions (this will increase your reach, too!), and comment on others' posts. That's how you’ll establish credibility and authority on LinkedIn and build thought leadership that sells for you.

How to prepare a LinkedIn sales strategy message according to the prospecting strategy

Your messaging is just as important as the strategy and sales tactics you’re using.

Since each strategy calls for a slightly different tone and structure to really connect with your audience, we’ve got you covered with some practical tips to simplify message creation.

And to make it even easier, we’ve included message examples for each strategy—personally approved (and used) by Andrea and Pavle!

1. Sales Navigator filters

Focus on personalization and contextual relevance when reaching out to prospects found through filters.

• Reference a detail from their profile or company to make your outreach feel extra personal.
• Keep your message concise, focusing on how you can address a specific challenge they face or offer value.

Template example:

‘’Hi {{FirstName}}, I came across your post about {{PainPoint}} and couldn’t help but think about the challenges that come with it. 

When I worked with {{SimilarCompanies/Professionals}}, we tackled this by {{Solution}}, leading to {{TangibleBenefit}}. 

I’d love to share a few insights or ideas that might help you achieve something similar if you're open to it.''

2. LinkedIn Groups

When targeting leads from LinkedIn Groups, establish a connection by referencing your shared interest in the group or ongoing conversations.

• Mention the group explicitly to build rapport.
• Position yourself as helpful and not overly promotional.

Template example:

“Hi {{FirstName}}, I saw we’re members of the same group, {{GroupName}} and wanted to reach out. 

I specialize in {{Expertise}} and thought it’d be great to connect and exchange ideas!”

3. Sales Navigator alerts

Timing is everything when using Sales Navigator alerts. Thus, craft your message around the alert to show you’re paying attention and reaching out with purpose.

• Acknowledge their recent activity, like a promotion or a post they shared.
• Use the alert as a conversation starter to build engagement.

Template example:

“Hi {{Name}}, congratulations on your new role at {{Company Name}}! 

Transitioning into {{Role}} must be exciting. But having worked with others like you, I know how tough it can be trying to handle {{SpecificChallenge}} while navigating new responsibilities.

One approach that’s proven effective for others in your field is {{Solution}}, which helped them achieve {{Result}}.

I’d be happy to share more details. Let me know if you’re open to a quick chat!”

4. Thought Leadership content

When reaching out after sharing thought leadership content, reference your post or their comment to bond immediately.

• Highlight shared values or goals to build credibility.
• Use the message to guide them toward exploring your expertise further.

Template example:

“Hi {{Name}}, I noticed you liked my recent post about {{Topic}}. It’s great to see others in {{Industry}} contributing to the discussion! 

I’d love to hear your thoughts—what’s been your biggest challenge with {{Issue}}?”

How to execute a LinkedIn sales strategy

After choosing one or more prospecting strategies we talked about, it’s time to roll up your sleeves and execute. This is where strategy meets action.

No matter which approach you take—leveraging Sales Navigator filters, finding prospects through LinkedIn groups, setting up lead alerts, or sharing thought leadership content—the next step boils down to one activity: outreach.

Here’s how you can effectively execute your LinkedIn sales strategy with outreach as the core focus.

1. Choose the right tool for execution.

Attracting sales leads naturally is the dream.

But you don’t want to rely on generating inbound leads only. And cold outreach is how you’ll get outbound leads.

You could do everything manually, for sure. But know that tools can simplify and speed up the process drastically.

When it comes to LinkedIn-specific tools, Sales Navigator is the gold standard, especially for prospecting, as we’ve explained earlier.

Then, you also need to decide on a tool to use for the actual outreach part. 

You have a number of sales engagement tools to choose from. However, our advice is to go for Skylead. Not because it’s ours but because it’s truly the most complete tool on the market.

To paint a picture, our Skylead is your one-stop-shop sales engagement tool and cold email software that sales teams can use to:

• Automate lead generation at scale.
• Combine multichannel outreach with unlimited email outreach to maximize touchpoints with leads.
• Find and verify emails of leads to reduce bounces.
• Increase response rates to 76% and more with hyper-personalized images & GIFs.
• Warm-up infinite emails thanks to our partnership with one of the best email warm-up tools, InboxFlare, to keep emails away from spam.

In essence, Skylead lets you make the most of your LinkedIn sales strategy and compliments it by introducing multichannel outreach into the mix. This is possible thanks to our Smart sequences. We were the first tool on the market to introduce this feature, which lets you combine LinkedIn and email steps with if/else conditions. As a result, you get coherent outreach flows that react according to your leads' behavior to reach them in the fastest way possible.

And did we mention you get all this at a single price?

On top of a reliable outreach solution like Skylead, you also need to choose a CRM. If you don’t use one already, that is. 

A CRM helps you connect all your leads’ details, track their progress through the sales funnel, and monitor conversions. Some of the best CRM software for sales include HubSpot, Pipedrive, Salesforce, and Monday.

If you want, you can also use content scheduling tools for LinkedIn, such as Hootsuite or Buffer. However, LinkedIn has its own post-scheduling feature. So, if other social media platforms aren’t part of your sales strategy, these may be redundant.

The point is to choose tools that fit your workflow and the ones that you’ll actually use.

2. Create an outreach campaign

After choosing the tools, it’s time to create an outreach campaign.

We’ll walk you through the process using Skylead and Sales Navigator search as a lead source. 

That said, here’s how to create a campaign step-by-step.

Step 1: Use Sales Navigator filters to refine search

Narrow down your audience in Sales Navigator using filters like industry, job title, geography, company size, etc.

Once your search results are refined, copy the search URL.

Step 2: Begin campaign creation in Skylead

Now it’s time to hop into Skylead.

• Go to the Campaigns page and click Create New Campaign.
• Name your campaign.
• Paste the search URL into the corresponding field.
• Choose a connection degree.
• Hit Next.

Step 3: Define campaign settings

There are 3 types of settings to set up next:

• LinkedIn settings
• Email settings
• Global settings

If you’d like to use email as an outreach channel, use email settings to select the specific accounts. Skylead lets you connect unlimited mailboxes and rotates through them while sending emails. As a result, you can send tens of thousands of emails a month at no additional cost.

Finally, as part of global settings, you get to set a schedule Skylead will use for the campaign, along with targeting options. 

When you’re happy with the settings, click Create sequence.

Step 4: Create your Smart sequence

This is where you get to build your own Smart sequence.

Just drag actions and conditions from the right and drop them into the workspace. Then, connect them to each other to form coherent outreach flows. Don’t forget to set delays between steps while at it!

Here’s an example of a Smart sequence for inspiration.

Need more inspiration? We’ve got a library of Smart sequence templates that Andrea personally tested. So, feel free to check them out in our tool and use them in your outreach for guaranteed results!

Step 5: Add hyper-personalization

Message-based steps (e.g. Invite to connect, LinkedIn message, inMail, and email) allow you to use variables for personalization.

But we’ve got another feature that helps you truly stand out in your leads’ inboxes: native image & GIF hyper-personalization.

To enter the image & GIF editor, click the Add image button above the message field.

Then:

• Click Create new template
• Upload the image/GIF
• Submit

A new window will open where you’ll have the option to personalize the visual with:

• Your or your leads’ LinkedIn profile photo
• Your leads’ logo or a custom logo
• Custom text

Once you’re happy with the results, just click Save Image, and it will be added to your message for a chance at up to 76% response rate, as we had using this feature.

And if you’re happy with your entire sequence, this is consequently the time to kick your campaign running!

The tool will then reach out to your prospects on your behalf. If they reply, the chat will immediately appear in your Smart inbox, where you can take over the conversion and nurture away.

Smart inbox is consequently where you can label leads according to whether they are warmed up, if they booked a call, or converted. Thus, you can also use it to keep track of conversions and ROI.

How to analyze the success of your LinkedIn sales strategy

Crafting and executing a LinkedIn sales strategy is only half the battle. To make sure it’s working as intended—and to make improvements where needed—you need to track and analyze its performance.

That said, the first thing to do is analyze the KPIs that you defined in the strategy. Doing so will help you determine which parts of your strategy are driving results and which need to be refined.

Depending on the type of KPIs that you want to analyze, you can use LinkedIn’s native analytics to track:

• The demographics of your profile viewers (e.g., job titles, industries, locations).
• The performance of your posts and articles, including impressions and engagement rate.
• Trends in follower growth and audience interactions over time.

In terms of specific LinkedIn sales strategies, LinkedIn’s social selling index is a good indicator of whether your thought leadership strategy is working or not.

What’s more, if you’re using Skylead for outreach, you can easily keep track of different KPIs, like the number of leads you reached out to (connections sent), connections accepted, response rate, etc. These are available on our Reports page via:

• Graph view to spot oscillations at a glance;
• Table format to analyze day-to-day change in performance and sport patterns;
• Step-by-step mode to identify exact spots where prospects drop off or engage.

Furthermore, if you aren’t sure of the impact of the messages you prepared in a strategy, a good practice is to experiment with A/B testing. For example, while creating a Smart sequence in Skylead, you can define up to 5 different variants of your messaging and compare them against each other later on.

Of course, if results aren’t there immediately, that doesn’t mean all hope is lost. Often, they take time to show. That said, Andrea suggests you give your LinkedIn sales strategy 2 to 4 weeks to reflect progress. Only then should you evaluate its performance and optimize it accordingly.

Common mistakes to avoid when creating and executing a LinkedIn sales strategy

Even the best-intentioned LinkedIn sales strategies can fall flat if certain pitfalls aren’t avoided. 

That said, here are some of the most common mistakes to watch out for—and how to steer clear of them.

1. Not adjusting your strategy to your audience

Your audience isn’t a monolith, so your approach shouldn’t be universal. After all, a generic strategy often leads to low engagement and missed opportunities. 

Avoid this mistake by:

• Tailoring your messaging and content to the specific needs and pain points of your ICP and Buyer Persona.
• Regularly revisiting your target audience criteria to make sure they’re still relevant.

2. Sending generic connection requests

Nothing screams “spam” more than a connection request that says “Let’s connect!” without context. These requests often get ignored or outright declined. 

Instead, personalize every connection request with a reference to something specific about the prospect, such as their recent post or a common interest.

For example:

"Hi {{FirstName}}, I loved your recent article on {{topic}}—it gave me some great insights! I’d love to connect and exchange ideas on {{shared interest}}."

3. Sending sales pitches right after connecting

The fastest way to lose a connection is by pitching your product or service immediately after connecting. Social selling is about building relationships above all. 

Therefore, engage with their content before sending a direct message. When you finally message them, focus on providing value first and your offerings second.

4. Neglecting to follow up with connections

Not everyone will respond to your initial outreach message. That doesn’t mean they’re not interested, though. In such a situation, a lack of follow-up can cost you some valuable opportunities. 

Avoid this by scheduling polite and value-driven follow-ups spaced a few days apart.

To follow up after no response, feel free to share a relevant blog post or case study with a message like:

"Hi {{FirstName}}, I thought this article might be helpful based on our earlier conversation about {{topic}}. Let me know if it resonates!"

5. Giving up too soon

LinkedIn sales strategies often take time to show results, as we pointed out earlier. Many give up after a few weeks of minimal engagement. By all means, don’t do the same! 

Instead:

• Be consistent with your efforts.
• Evaluate your performance occasionally and make data-driven adjustments.

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Frequently asked questions (FAQs)

How do you use LinkedIn effectively for sales?

Focus on building relationships. Optimize your profile, create engaging content that speaks to your audience’s pain points, and use Sales Navigator for targeted prospecting. Combine this with personalized outreach and consistent engagement to nurture leads and drive conversions.

What’s the recommended balance between inbound (content-driven) and outbound (cold outreach) efforts in a LinkedIn sales strategy?

A 60/40 split is often ideal, from our experience. This means you should devote 60% of your efforts to inbound (content-driven) strategies to build trust and visibility and 40% to outbound (cold outreach) to directly engage with prospects. Then, adjust as you go based on audience response and resource availability.

How can I make the most of a LinkedIn sales strategy if I’m working with a small team or limited resources?

You can maximize efficiency by using automation tools like Skylead to save time on manual outreach. This leaves you time to focus on high-impact activities like relationship-building. Also, prioritize connecting with your ICP and Buyer Persona and repurpose content (e.g., turning blog posts into videos or carousels) to maximize your reach with minimal effort.

Seal the deal with the proper LinkedIn sales strategy

Creating and executing a successful LinkedIn sales strategy is the difference between chasing leads aimlessly and actually closing deals.

So, take the time to plan it out and put it into motion when you're confident you’ve got it right. And whatever you do, don’t cut corners—success on LinkedIn is all about doing things the right way.

Just keep in mind that results may not come overnight. But that’s just part of the process. Be patient, stay consistent, and tweak things as needed. Over time, it’ll all start to click, and your hard work will pay off.

Need a little help along the way? Skylead can handle the repetitive outreach tasks for you, freeing up your time to focus on what really matters: nurturing those valuable connections.

The best thing is that you can try it out for 7 days free of charge! Got questions or just want to say hi? Our team’s here on live chat, ready to help and cheer you on on your way to becoming a social selling expert on LinkedIn.

Disclaimer: Skylead is not affiliated, endorsed by, or connected with LinkedIn in any way.

Did you know that over 80% of B2B leads generated through social media come from LinkedIn? This is no surprise, seeing as LinkedIn is home to over 1 billion professionals from over 200 countries. Nonetheless, scaling LinkedIn lead generation is anything but easy. And as an agency or owner of a SaaS business with limited time to spare, you definitely can’t do it manually. You need a tool that you could theoretically build, but at what cost? Or, at the very least, additional employees who further raise operational expenses. So, what’s the solution? White label LinkedIn lead generation tools and services. 

These solutions allow you to scale your lead gen without the complexity of doing it yourself. You get expert-built solutions that are ready to deploy under your brand—saving you time, money, and the hassle of reinventing the wheel.

We’ve built Skylead from scratch to help generate leads on LinkedIn at mass. But realizing that not everyone can do it, we decided to also offer it as a white label solution that you can immediately rebrand as your own and resell to your clients.

Of course, there are additional tools and services that you can white label. We’ve done the legwork for you, research-wise, and are bringing you what we personally believe are the best 8 on the market.

But first, let’s get into the process of white labeling LinkedIn lead generation tools/services and the benefits of doing so in greater detail.

What is white label LinkedIn lead generation?

White label LinkedIn lead generation is a solution that allows agencies and businesses to offer LinkedIn lead generation tools and services under their own brand without having to develop or manage the technology themselves. 

You’re essentially leveraging a pre-built system or service created by an external provider. But to your clients, it looks like something your company created from scratch.

A white label provider handles the backend—building, maintaining, and sometimes even running the lead generation campaigns. In the meantime, you handle the client-facing side. 

So, yes, by opting for the white label route, you get a plug-and-play solution. One you can rebrand, resell, and customize to fit your business model perfectly.

White label solutions for LinkedIn lead generation typically fall into 2 categories:

• Tools: These are platforms that automate lead generation. They let you set up campaigns, analyze results, and manage multiple LinkedIn accounts and leads without the manual effort.
• Services: These are done-for-you solutions where a team manages the entire lead gen process on your behalf.

Benefits of white label LinkedIn lead generation tools and services

Many would tell you to never take shortcuts in life. 

But when it comes to white label solutions, we say go for it, and here's why:

1. You get to save time and resources

Building your own LinkedIn lead generation system takes time and resources. Lots of it. What’s more, you have no guarantee of ROI. White label solutions eliminate these worries. You get an out-of-the-box tool or service that’s ready to go and frees you up to focus on what matters. Growing your business.

2. You can expand your service offerings

Clients love convenience. And being able to offer LinkedIn lead gen as part of your services can for sure help you unlock a new revenue stream and win more business. Plus, the ability to rebrand the solution makes it seamless for your clients—they’ll see it as a natural extension of your expertise.

3. You get to scale without growing pains

Let’s face it: hiring and training a team to manage LinkedIn campaigns or develop software isn’t just costly—it’s risky. Luckily, white label solutions let you scale your offerings without operational headaches. After all, the infrastructure to do so is already there. 

Not to mention, using such a solution lets you skip the upfront investment and ongoing costs. You get a fully developed system designed to deliver results. For a fraction of what you’d spend building your own, at that.

4. White label lead gen solutions take the pressure off

If something goes wrong, in most cases, the third-party providers will be the ones solving the problem. Not only do they usually offer customer support services, even for the white label version, but they also fix actual bugs and malfunctions in the product itself. Your job is only to handle the clients, as we already mentioned.

5. They let you focus on your core business

If you’re planning on adding LinkedIn lead generation to your offerings, why spread yourself too thin trying to master it when you can focus on your strengths? Opt for a white label tool or a service to delegate the technical and operational complexities to experts.

6. You get the luxury of choice

Whatever the product or service you want to white label, there are plenty of options out there to choose from. Yours is only to do the thorough research and decide which one will suit your and your client’s needs best and, then, sell it well. Instead of wasting time creating a single product that, at the end of the day, might not even be as developed and successful as some of the ones on the market, just pick the one that has all the right features for you. 

8 Best white label LinkedIn lead generation solutions

Speaking of choosing the right LinkedIn lead generation solution to white label, we’ve drastically narrowed down your options.

That said, we took the time to research and analyze 8 best on the market and divided them into 2 categories:

1. Tools
2. Services

The criteria we used for the evaluation included:

• Client score
• Key features
• White label customization capabilities
• Availability and quality of customer support

So, without further ado, let’s move on to our top picks!

White label LinkedIn lead generation tools

1. Skylead

Client score: 🌟 4.8 / 5.0

If you’ve ever thought of incorporating outreach into your lead generation agency, or whether you are doing lead generation on LinkedIn or via email, we might have the perfect tool for you—Skylead.

Key features

Skylead is a sales engagement tool and cold email software that provides you with everything you need in one place and with no 3rd party tools.

What does that mean? 

To begin with, you can import your lead source into Skylead.

In other words, Skylead can help you with a part of LinkedIn prospecting.

Furthermore, Skylead has an email discovery & verification feature that finds your leads’ business emails even without being connected on LinkedIn. This allows you to do a cold email campaign or use multichannel outreach.

The latter is possible through our Smart sequences. We were the first tool on the market to introduce this groundbreaking algorithm, which combines outreach actions with if/else conditions. The result is coherent outreach flows that adjust according to your leads' behavior to reach them in the fastest way possible. In a personalized manner, at that, thanks to our image and GIF hyper-personalization feature.

What’s more, we don’t put a cap on how many emails you can add or send through Skylead. You can connect unlimited email accounts (mailboxes) to the tool. Skylead will auto-rotate between them to help you send tens of thousands of emails a month at no extra cost. 

And thanks to our partnership with one of the best email warm up tools on the market, InboxFlare, you also get to warm up unlimited email accounts to keep your emails away from spam. Did we mention this is free for our users, as well?

And to further reinforce your lead generation process on LinkedIn (and email) we have a Smart inbox. Smart inbox is home to all your LinkedIn correspondences and emails. Here, you can nurture your leads to conversion, leave notes, and label them to track conversions and ROI. 

Moreover, Skylead supports 2-way integrations with CRMs and other tools through Zapier webhooks and API. This makes it simple to incorporate into your (and your clients) existing workflow.

Lastly, you should know that Skylead is a cloud-based solution.

What more could you ask for?

White label capabilities

As you can see, this is your ultimate one-stop-shop tool. But if you decide to white label Skylead for LinkedIn lead generation purposes, what's in it for you?

New revenue streams

Skylead’s white label option opens doors to diversify your services. Offer a branded lead generation tool to your clients and create a steady flow of extra revenue without needing to develop a solution yourself.

Retain clients and stay competitive

By adding a top-tier LinkedIn lead generation tool to your portfolio, you make sure your clients get what they need directly from you. This not only increases retention but also sets you apart from competitors in the market.

Flexible growth on your terms

With our low entry requirements, you can start small and scale as you grow. Invite unlimited co-workers to collaborate easily, charge your own prices, and increase your profit margins with reduced per-seat costs as your client base expands.

Brand customization

Your version of Skylead will be customized entirely to match your brand. You’ll get a platform in your colors, hosted on the subdomain of your choice, all set up within 7 days—no additional fees required. If you want, we can also remove certain features to make sure you and your clients get exactly what you’re looking for. Nothing more, nothing less.

Seamless client support

Skylead’s support team will assist your clients via in-app chat and WhatsApp under your brand. Meanwhile, the help center, also branded to your agency, will be available on your subdomain to maintain a cohesive client experience.

Easy management and insights

The agency dashboard allows you to oversee all accounts effortlessly. Assign roles, manage admins, and track activity, all from one place. Skylead’s GTM integration further enhances analytics, letting you monitor user behavior, track registrations, and measure ad performance to optimize your efforts for conversions.

Personal guidance

You’ll have a dedicated success manager available to support you every step of the way during onboarding and beyond through a dedicated Slack channel or via WhatsApp. Therefore, help is always just a Slack message or a call away.

Custom in-app banners and guides

Need a banner or a quick guide in your language to help your clients out? No problem! We can create it exactly the way you want and feature it directly on the platform without extra cost. It’s a simple way to streamline in-app communication and keep everyone on the same page.

Direct integration with other tools

Why send your clients bouncing between tabs? Let them open external tools directly within the platform with iFrame. No extra logins, no interruptions—just everything they need in one smooth, uninterrupted flow.

Advanced customization with API access

We offer over 70 API endpoints, thus giving you unparalleled flexibility. Access them to integrate external tools, automate additional processes, and tailor the platform to your clients’ specific needs for an even more personalized experience.

Pricing

Generally speaking, Skylead comes at a single price of $100 per seat.

However, our white label clients enjoy custom pricing solutions. This means the cost-per-seat is influenced by the number of active seats and client volume. Curious to learn more? Our sales team is just a call away - schedule yours today.

Should you white label Skylead?

We say, absolutely!

Skylead offers advanced features that make it the perfect tool for agencies looking to provide LinkedIn lead generation under their own brand.

Denis Goyal, a Co-Founder & COO of the lead generation agency in India, agrees with this, having said that:

‘’Through Skylead, our prospecting and outreach have become very strong, so now we are thinking of doing it as a service for some of the businesses.’’

Combine one-of-a-kind features with full branding capabilities, seamless client support under your name, and advanced analytics through GTM integration, and you have a tool that not only scales with you but also helps you stand out among competitors.

So, if you’re serious about expanding your agency’s offerings, retaining clients, and building a profitable revenue stream, white labeling Skylead is a no-brainer.

2. Zopto

Client score: 🌟 4.3 / 5.0

Zopto is a tool with a cloud-based infrastructure, making it a safer and more reliable solution for LinkedIn lead generation.

Key features

Zopto is compatible with all LinkedIn Premium plans, including Sales Navigator and Recruiter.

What makes it useful is that it doubles down not only as a LinkedIn automation tool but also as one of the best cold email software. This means you can use it for LinkedIn and email outreach simultaneously.

Similarly to Skylead, Zopto has Smart sequences feature that helps you build outreach sequences where LinkedIn and email steps are triggered based on conditions.

It’s capable of performing typical LinkedIn tasks on autopilot, including: 

• Viewing and following profiles
• Sending connection requests
• Sending messages and inMails

Nonetheless, you can also use it to automatically like your leads’ posts, give endorsements, and send greetings.

Zopto also includes Zhoo, an AI assistant powered by ChatGPT-4 that helps you generate LinkedIn messages and emails. It comes with a global inbox where you can reply to all of these, too.

White label capabilities

If you’re interested in white labeling Zopto, here’s what you’ll get:

• Custom branding - They’ll rebrand the platform with your logo and configure it on your domain shortly after signing up.
• Agency-level dashboard: You get instant access to a partner-level dashboard, where you can manage users, monitor campaigns, and oversee performance.
• Flexible pricing - Zopto offers a tiered pricing structure based on user volume, like Skylead, thus allowing you to maximize your margins as your client base grows.
• No lock-in contracts - You have the option to choose between monthly or quarterly plans if you’re not ready for long-term commitments.

And while Zopto takes care of hosting and maintenance, their support stops there. So, if any issues arise, it’s entirely up to you and your team to handle them.

Moreover, you don’t get the ability to tailor the platform features to meet specific client needs, like you do with Skylead.

Finally, Zopto doesn’t support custom in-app banners or guides. Thus, it is harder to streamline communication and guide your clients directly within the platform.

For pricing and additional information, be sure to check out their website.

Should you white label Zopto?

Zopto’s white label option comes with a relatively high setup fee of $997. This might not suit smaller agencies or businesses with tighter budgets.

If you have the resources to manage technical challenges and your client base justifies the cost, this can be a reliable white label LinkedIn lead generation tool.

Otherwise, it might be worth exploring alternatives that provide more support and/or lower entry costs.

3. MeetAlfred

Client score: 🌟 3.6 / 5.0

MeetAlfred is an automated LinkedIn lead generation software built for small businesses, salespeople, and agencies.

Key features

While primarily focused on LinkedIn, MeetAlfred also offers multichannel outreach capabilities. Namely, it supports email outreach and automatic post liking on X.

As for LinkedIn lead generation activities, the tool can automate:

• Profile views,
• Sending connection requests,
• Messages, 
• And free LinkedIn InMails.

One standout feature of MeetAlfred is its internal CRM, which simplifies lead management by keeping them organized in one place. 

Additionally, the tool includes an integrated inbox for managing LinkedIn messages, though this feature doesn’t extend to other communication channels.

To expand its functionality, MeetAlfred supports 3rd-party integrations via Zapier. Thus, it makes it easy to connect with other tools your users might already be using.

White label capabilities

MeetAlfred offers a white label LinkedIn lead generation option for teams with over 5 users under their Teams plan.

Here’s what you can expect from it:

• Instant activation - The white label feature can be activated by an admin directly within the tool with just a single click. The entire setup process takes less than 5 minutes. This makes it one of the fastest solutions for getting started. If needed, you can also deactivate it just as easily.
• Custom branding - You can rebrand the platform on your own by uploading your logo, selecting a custom color scheme, and linking it to your domain.
• Custom email address -  MeetAlfred allows you to set up a custom email address for system notifications. This means any automated emails sent by the system will appear as if they’re coming from your chosen address rather than the default "help@meetalfred.com."
• Priority support - Available for teams with over 10 users.

That said, MeetAlfred’s white label solution for LinkedIn lead generation comes with notable limitations. While the option for customization exists, you’ll need to handle the entire process yourself. Their team won’t guide you through setup or assist with linking a subdomain, leaving all the effort to your internal team.

Although their support team is available to assist you if issues arise, client communication is entirely your responsibility. This means if a client needs help, you must first contact MeetAlfred’s support, wait for a resolution, and then relay the information back to your client. This can lead to delays and dissatisfaction.

As for analytics, MeetAlfred does provide admin insights, but these are fairly basic compared to the advanced analytics offered by Skylead and Zopto.

For more details, pricing, and white label conditions, consult their website.

Should you white label MeetAlfred?

MeetAlfred can be a good option if you’re looking for an easy way to start offering a branded LinkedIn lead generation tool. Its quick setup, custom branding options, and integrated CRM make it user-friendly and accessible, especially for smaller agencies or teams just getting started.

However, it’s important to note that MeetAlfred lacks some advanced lead generation features, such as Smart sequences or the ability to hyper-personalize images and GIFs. These omissions could make the tool feel too basic for agencies or businesses with higher requirements.

4. Salesrobot

Client score: 🌟 4.6 / 5.0

Salesrobot is another tool with a white label option for lead generation on LinkedIn, suitable for all-size businesses.

Key features

The main difference between Salesrobot and other software we talked about is in its infrastructure. 

Namely, albeit cloud-based, it uses a Chrome extension to perform automated LinkedIn lead generation activities.

Speaking of activities, your users can authorize it to:

• Like their leads’ latest posts, 
• Leave comments, 
• Follow them, 
• Send connection requests, 
• And even endorse their skills.

Salesrobot doubles as an email automation tool, meaning it can send emails on behalf of your users, too.

It provides multiple ways to pull prospects into your campaigns, making it possible to target leads from:

• CSV files
• LinkedIn search URLs
• Sales Navigator search URLs
• LinkedIn groups
• LinkedIn events
• Post comments

Moreover, it can easily fit into your users' existing tech stacks thanks to direct integrations with popular CRMs and 2-way integrations via webhooks.

It also includes a mini CRM equipped with smart reply detection. This feature makes it possible to manage conversations, tag positive leads, and apply advanced filters.

White label capabilities

Should you decide to make Salesrobot your go-to white label LinkedIn lead generation tool, you will get:

• Custom branding & subdomain - Salesrobot creates your version of the platform in your colors and branding, hosted on the subdomain of your choice. 
• Branded email communication - You can configure a support email that uses your domain to make sure all system notifications and messages carry your brand's identity.
• Client support - Salesrobot’s team provides client support via in-app chat while acting under your brand. Additionally, their help center is available on your subdomain as a self-help resource for your clients.
• Agency-level control - The platform includes a dashboard where you can manage client accounts, assign roles and permissions, invite team members, appoint admins, and oversee all activity.

However, there are certain disadvantages to consider with Salesrobot's white label solution.

Namely, their feature flexibility is limited. This means you cannot ask to have certain features removed, as you can with Skylead.

Furthermore, their analytics lack depth. For instance, they don't integrate with Google Tag Manager (GTM). Therefore, they cannot provide detailed tracking or insight into user behavior.

But perhaps the biggest disadvantage is Salesrobot's infrastructure. Since it relies on a Chrome extension for LinkedIn automation, it's not the safest lead generation tool to white label.

Salesrobot offers dynamic pricing. This means how much you pay will depend on how many clients you have. Nonetheless, they don’t reveal the price of their white label lead gen solution. Thus, if you need more information regarding costs, get in touch with their sales team. 

Should you white label Salesrobot?

The more clients you have, the lower the cost per account. This makes Salesrobot a scalable option for growing agencies looking for a done-for-you LinkedIn lead generation solution.

But the catch is that Salesobot uses a Chrome extension to perform activities on LinkedIn. The platform discourages automation tools and has a system in place to detect extensions, seeing as they inject code into it. As a result, there's a real chance your clients will get their LinkedIn accounts restricted at one point or another. 

That said, you may want to explore alternative white label tools that rely on cloud-based infrastructure for multichannel outreach.

5. Expandi

Client score: ⭐4.3 / 5.0

Expandi is another cloud-based LinkedIn automation and email outreach software, that helps small businesses, salespeople, and marketing teams scale their lead gen.

Key features

While primarily focused on LinkedIn, Expandi is a multichannel solution. That’s because it supports both LinkedIn and email outreach as part of its automation workflows.

As for LinkedIn lead generation activities, the tool can automate:

• Profile views
• Sending connection requests
• Follow-up messages
• LinkedIn InMails

Additionally, Expandi includes optional steps to enhance engagement, such as:

• Post-liking
• Skill endorsements

Much like Skylead, Expandi also has Smart sequences that determine which automated steps the tool will execute according to lead behavior.

Integration-wise, the tool integrates with other software via Zapier webhooks and API and can, thus, easily fit into your existing tool stack.

White label capabilities

Expandi offers a white label LinkedIn lead generation option under their Agency plan, designed for teams managing 20+ accounts. Here’s what you can expect from it:

• Custom branding and theme editing – Expandi allows you to customize the platform with your logo, colors, domain, menus, and even SMTP settings. Once set up, you can make further edits directly within the tool.
• Customizable dashboard – You’ll have access to a branded dashboard that lets you manage user activity, monitor campaigns, and oversee account performance in real time.
• Integrated payment systems – Expandi can integrate Stripe for payments to provide a seamless billing process for clients of white labels.
• Affiliate management – Expandi supports integrations with affiliate tracking tools like FirstPromoter, making it easy to manage and reward ambassadors or partners who are driving growth.
• Custom chatbox integration – You can embed third-party support tools like Intercom, Zendesk, or Crisp to handle client queries directly within the platform.
• Personalized roles and permissions – Assign specific roles and permissions to your team members and clients to limit what they can see/do.

However, there are certain limitations to consider with Expandi's white label solution.

For instance, while they allow for branding and integration customization, they don’t let you remove specific features from the platform. This could be a concern for agencies after advanced customization options.

Additionally, Expandi lacks support for creating in-app tutorials or onboarding banners. This means you'll need to rely on external methods for client education and onboarding.

Also, Expandi's white label solution requires a minimum of 20 accounts under their Agency plan. Thus, it might be unsuitable for companies just starting out.

Lastly, while Expandi provides the infrastructure and tools, they don’t offer direct client support under your brand. It’s up to your team to handle client inquiries, which may defeat the purpose of a fully done-for-you solution.

To learn more about their white label solution, along with pricing, reach out to their team for details.

Should you white label Expandi?

Expandi can be a good choice if you’re looking for a white label LinkedIn automation and email outreach solution that provides essential multichannel features. Its customizable dashboard, payment integrations, and affiliate management options make it a flexible tool for agencies managing 20+ accounts.

That said, Expandi isn’t exactly a one-stop shop tool for LinkedIn lead generation because it lacks certain features. Meanwhile, those it has aren’t as advanced—or native—as is the case with other tools on the list.

For instance, it doesn’t offer native Image and GIF personalization. Instead, this feature is outsourced through Hyperise. On top of that, Expandi can’t discover or verify leads’ emails. It only scrapes email addresses from LinkedIn profiles, and even then, only after you’ve connected with the lead.

Another potential drawback is the lack of client support. Agencies will need to handle this themselves, which could mean allocating extra resources to hire support staff—something smaller teams might find challenging.

Moreover, they don’t offer GTM integration, have few API endpoints, and have no iFrame.

With all of this said, it’s clear you may be better off white labeling one of Expandi alternatives.

White label LinkedIn lead generation services

1. Cleverly

Client score: 🌟 4.4 / 5.0

Cleverly is a B2B LinkedIn lead generation agency built for businesses that prefer a hands-off approach with a human touch.

Key features

Instead of relying on automation tools, Cleverly’s team of professionals manages the entire lead gen process.

At the core of Cleverly’s service is its ability to build highly targeted and qualified prospecting lists on LinkedIn. Once the lists are ready, their team crafts and sends personalized cold outreach messages.

Cleverly also provides real-time notifications when leads reply, so clients can follow up promptly and close deals while interest is high. 

Beyond lead generation, their team helps optimize LinkedIn profiles. They also offer content writing services on LinkedIn to help clients establish thought leadership.

White label capabilities

White labeling Cleverly doesn't differ much from using their services for your personal purposes.

That said, their team handles the same for your clients as they would for you, including:

• Building the above-mentioned targeted lead lists
• Crafting and sending messages
• Sending notifications when leads reply

The only difference is that your clients think it's you who does it all.

To inquire about costs, visit their website or get in touch with their sales team.

Should you white label Cleverly?

Cleverly can be a great choice if you want to outsource lead generation completely while retaining the human touch. 

Just bear in mind that since Cleverly doesn’t provide a product or platform, you won’t have control over the process or the ability to offer a branded solution to your clients. 

Additionally, their manual approach may feel limited compared to software-based solutions that can generate leads at scale.

2. Brandvidual

Client score: 🌟 4.5 / 5.0

Brandvidual is a LinkedIn outreach agency aimed at businesses, consultants, corporate professionals, freelancers, and even job seekers looking to land rewarding careers. 

Key features

Similarly to Cleverly, their team does all the work manually. 

They are in charge of performing LinkedIn profile audits to develop targeted outreach strategies to maximize results.

From there, they craft highly personalized outreach campaigns meant to help generate leads, complete with custom messages.

White label capabilities

Brandvidual’s white label LinkedIn lead generation service closely mirrors their standard offerings. 

Their team handles LinkedIn profile audits, develops outreach strategies, and crafts personalized campaigns with custom messages—everything done for your clients as if it were you managing the process.

Unlike Cleverly, however, they can adapt their offerings to meet the demands of your clients or business. However, it’s important to note that this customization refers to their service offerings, not branding or platform personalization. Brandvidual operates as a fully managed service without additional branding options.

Bradividual doesn’t publicly disclose the price of its white label LinkedIn lead generation service. Therefore, to inquire about the pricing, you’d need to talk to their sales team.

Should you white label Brandvidual?

You can consider white labeling Brandvidual if you prefer managed services over automated lead generation. You also get some semblance of customization in terms of their offerings. 

This customization doesn’t extend to branding or platform personalization, though. This means your clients won’t see a branded product—they’ll just experience the service under your name.

3. Park Row Marketing

Client score: 🌟 4.3 / 5.0

Park Row Marketing is a UK-based agency specializing in sustainable, multichannel lead generation services, including that on LinkedIn.

Key features

Park Row Marketing team conducts non-automated LinkedIn campaigns. They do it by performing LinkedIn prospecting and then sending personalized messages to generate high-quality leads.

If not responsive on LinkedIn, their team reaches out to leads via email. They can also perform both outbound and inbound calls.

What’s great is that they can connect to any CRM to push verified lead data.

On top of LinkedIn lead generation, Park Row Marketing provides 100% human web chat services on client websites to capture leads and provide customer support around the clock.

White label capabilities

This is another lead generation service, meaning their offerings for individual users extend directly to white label clients.

What sets Park Row Marketing apart, though, is the detailed reports they provide, which include verifiable contact details for each prospect. Naturally, you can “customize” these reports with your branding before sharing them, so it looks like you’ve done all the hard work.

Seeing as no business has the same needs, Park Row Marketing doesn’t have set prices for their white label service. Each business gets a custom quote, which warrants a conversation with their team.

Should you white label Park Row Marketing?

Park Row Marketing could be a great option if you’re looking for a managed service that combines multiple channels all under one roof. Their detailed reports with verifiable contact details make it easy to provide clients with actionable leads. Plus, the ability to add your branding to those reports adds a professional touch.

Still, we can't ignore the fact that Park Row Marketing relies entirely on manual processes. Therefore, it may not be the best fit for those looking to scale rapidly. 

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Frequently asked questions (FAQs)

Should you choose a white label LinkedIn lead generation service or a product?

Choose a product if you want control over campaigns and can manage them in-house. Opt for a service if you prefer a hands-off approach where experts handle everything for you. The decision hinges on your resources, expertise, and whether you prioritize flexibility or convenience.

What are the risks or limitations of using white label solutions?

Risks include dependency on the provider for updates and support, limited customization, and potential compatibility issues with your processes. Additionally, ongoing fees may impact profitability. To mitigate these, choose a reliable provider and make sure their solution aligns with your business needs.

Are there any industry-specific recommendations for white label LinkedIn solutions?

Yes, certain white label LinkedIn lead generation solutions are better suited to specific industries based on their features and outreach capabilities. For example, industries like tech and SaaS often benefit from automation tools that can handle a high volume of messages because they target a broader audience. On the other hand, industries such as consulting or finance may find white label services more effective, as they provide a human touch.

Own the market with the perfect white label lead generation solution for LinkedIn

If you want to scale your business, grow your client base, and stay ahead of your competitors, white labeling just makes sense. It’s the easier, faster way to deliver results without burning through your time and budget.

We’ve shared some of the best white label LinkedIn lead generation tools and services out there, but now, the move is yours. Take a look, weigh your options, and pick what works best for you. Or, if you’d rather save yourself the hassle, you can jump straight to a tried-and-tested option: Skylead.

With Skylead, you’re not just getting another tool. You’re getting a reliable, customizable solution that’s ready to rebrand and start delivering value to your clients—from day one.

Curious? Schedule a demo with our team today and sign up for your 7-day free trial to see what the tool looks like!

We’ll walk you through everything and show you how Skylead can make LinkedIn lead generation simple, scalable, and totally stress-free.

Disclaimer: Skylead is not affiliated, endorsed by, or connected with LinkedIn in any way.

If you've ever wondered if there is a way to speed up lead-generation activities and overcome the time-consuming, repetitive nature of manual processes, we have a proposition. Why not automate lead generation?

Yes, that's right. Automation has been around for a while, especially for lead generation and management. And no wonder it's so effective since this way, you can find the most qualified leads and scale up your business. But, more importantly, you can generate your leads daily. 

Having automated our own lead generation process, we’ve witnessed its power firsthand. And now, it’s time you did the same. 

Not sure how to do so? Fear not! We’ll guide you on how to automate every sales and marketing lead generation task by showing you how we did it—step by step!

You’ll also learn the difference between automating inbound and outbound lead generation and get a rundown of the best tools to help you do it.  

What is automated lead generation?

Automated lead generation is a process of using technology to perform time-consuming sales and marketing lead generation tasks on your behalf. To do this, you have different kinds of automation tools at your disposal. For example, you can use software to automate sending emails or LinkedIn connection requests.

Automated lead generation offers benefits such as:

• Reducing human error and thus improving your workflow;
• Saving time by performing manual tasks and decreasing workload;
• Providing insights into the performance of lead generation activities so you can optimize the process and improve it;
• Consistency in the workflow so you can generate leads daily;
• Leaving room to focus on building relationships and lead nurturing.

That said, there are plenty of automation tools on the market to choose from. 

However, let’s first distinguish the types of automated sales and marketing lead generation activities to discover what tool you should use accordingly. 

Types of lead generation automation

There are 2 types of automated lead generation, but they best work when used in synergy.

1. Inbound lead generation automation

Inbound lead generation is a marketing strategy for attracting leads to your company. For example, a marketing team can create content that is valuable to the best leads for your business. The purpose of the content is to compel a lead to take specific actions first that will eventually lead to sales.

Since today’s leads often prefer to research independently, inbound lead gen aims to assist rather than sell. It guides potential leads to valuable resources, just like this blog, ebooks, and guides, allowing them to explore your brand and offerings at their own pace.

That said, the purpose of inbound lead generation automation is to streamline the said process using automation tools.

For example, you can use the following types of tools to automate your inbound tasks: 

• Chatbot - to provide answers to questions and nurture leads;
• Pop-ups & forms - to offer personalized content, lead magnets, or surveys on the website.

2. Outbound lead generation automation

Outbound lead generation is about finding and reaching out to your ideal leads directly. Rather than waiting for leads to find your website and reach out like in inbound lead gen, you are the one who makes the first move. 

That said, to automate your outbound lead generation tasks, you can use the following types of tools:

• Email marketing and outreach tools - for outbound marketing and sales to automate sending emails, newsletters, or themed email sequences;
• Prospecting tools - for marketing and sales to find outbound leads and contact information;
• Social media automation tools - for sales to automate outreach on social media;
• Advertising tools - for marketers to automate buying digital advertising space.

B2B lead generation automation vs B2C lead generation automation

Business-to-Business (B2B) lead generation automation is a process of using software to generate potential leads who work in a company to offer them your services.

On the other hand, Business-to-Consumer (B2C) lead generation automation uses software to streamline and generate leads who are individual customers. 

Even though they have different potential customers, both B2B and B2C companies use the same lead generation automation for a similar purpose. 

With that in mind, here is how different companies use automation tools for their purpose.

How to automate lead generation

It’s not enough to know the difference between inbound and outbound lead generation automation. You need to know HOW to execute the process successfully.

To help you do just that, we’ve prepared a step-by-step lead generation automation guide. It’s informed by experiences and tactics that proved effective to us and is designed to get you immediate results.

How to automate outbound lead generation

1. Define your ICP and buyer persona

Your outbound lead generation needs a good basis to get quality leads that convert. That’s why sales teams start their lead generation process by creating their Ideal Customer Profile and Buyer Persona, as we have. This way, you can generate the best leads and guide them through the sales funnel. Not to mention, these documents can help with the lead scoring.

What worked best for us when it comes to the creation of both of these documents was to analyze current customer data and gather users who:

• Have the shortest buying cycle;
• Have a high retention rate; 
• Would advocate for our product.

2. Find contact data

Once you establish your ICP and Buyer Persona, it’s time for prospecting.  

Almost all sales teams use LinkedIn prospecting to find the best leads for their sales funnel. Moreover, there are a lot of proven LinkedIn lead generation strategies out there to find quality leads. 

However, when it comes to gathering the leads’ contact information, we’ve learned it’s best to automate the process using: 

• LinkedIn Premium or Sales Navigator to scrape publicly available info and profile URLs;
• Tools to identify your website visitors, such as Lead Forensics;
• Scraping tools for Facebook group members;

This way, you can build your lead lists, send them to your CRM, and prepare for email or LinkedIn outreach. 

3. Craft a compelling message

Whether you wish to use LinkedIn outreach or any other medium, consider your messaging carefully. Cold outreach is hard when you know nothing about the person. That said, it’s important to include research into the lead generation process and figure out what your leads are all about.

In other words, comb through their LinkedIn profile and find the About section, posts they published, or what they shared. This way, you can personalize your communication and appear genuine when explaining how you can solve their problems.

For successful messaging, we found mentioning your unique selling point tailored to your leads’ exact pain point, particularly useful.  That said, if you need help crafting such a message, you can always use Chat GPT for sales messages.

4. Send cold emails

It’s easy to let the cold email mistakes slither into your outreach. However, you reduce the chances of some of these mistakes by using automated lead generation tools to send cold emails. 

Just keep in mind that 70% of salespeople stop at one cold email. Meanwhile, incorporating follow-up messages into your sequence increases your chances of hearing back by 25%. That’s why we make sure to send follow up emails as well, as you should.

5. Automate LinkedIn lead generation

LinkedIn and email outreach have been part of the sales funnels for years. And with hundreds of leads we reach every week via LinkedIn, it’s time-consuming and nearly impossible to get the desired results. Unless you use different automated lead generation tools, that is.

That’s why various sales engagement tools are there to help you streamline different outreach actions on LinkedIn. For example, our very own Skylead can automate sending connection requests, messages, free and paid inMails, and even emails. In addition, you can combine these actions and create scenarios based on your leads’ behavior. But we’ll talk more about that later on.

6. Gather lead information

Once you start conversing with your leads, you need to keep track of them. 

This is where CRM, like Hubspot or Pipedrive, comes into play. To clarify, Customer Relationship Management is a software that helps you automate gathering all the information about your sales leads in one place, such as:

• Notes about the sales leads,
• Lead scoring,
• Information about the company,
• Deal value,
• Position in the sales funnel,
• The next task to perform,
• Conversation link, and so on.

This way, you can check where your leads are in the funnel and what level of nurturing they need.

7. Nurture leads

Speaking of nurturing leads, you can do so by integrating your CRM with your outreach tool and exchanging the information between the two. Then, you can label leads or send them to outreach campaigns. 

We commonly use Skylead for our customer-nurturing program. Why? Because you can use it to send automated outreach campaigns for: 

• Churn customers, if you have any special upgrade or to offer a discount;
• Current customers, to send them personalized content, upsell, or offer help as their dedicated account manager.

Moreover, our Smart Inbox also helps with nurturing by consolidating all conversations across email and LinkedIn in one place. You can use it to respond to leads directly and label them to monitor conversions and ROI.

How to automate inbound lead generation

1. Set up your lead generation website

The first step towards automated lead generation is creating a website to connect all your lead generation automation tools. We can write an entire blog on creating a website, but we’ll mention 3 most important things.

Firstly, good practice here is to create a website that will provide the best user experience with UX/UI design that converts. 

Secondly, your content marketing team must prepare visuals and copy for the website. The copy needs to provide information about your product or service. However, it should be presented in a way that describes how it solves the problem and removes pain points your high-quality leads have. 

Lastly, it would be best to create an SEO plan to rank your website better.

2. Create a lead magnet

The next step is for your content marketing team to create a lead magnet. 

A lead magnet could be a guide, eBook, or mini-course that you publish on your website, available for leads to download in exchange for their contact information, like their name and email.

This lead generation strategy helps you gather emails, allowing you to send newsletters to leads or pass the contacts to your sales team to reach them out. Just remember, though—you shouldn’t ask for an email unless you’re offering something genuinely valuable.

Once your lead magnet is ready, you can automate the process by connecting your forms to a CRM like HubSpot or Monday. This way, new leads are automatically added to your pipeline. And if your CRM is integrated with sales outreach tools, you can even send leads straight into campaigns.

Lastly, to promote your lead magnet, you can publish ads to generate a large pool of leads. Alternatively, use pop-ups to promote the content throughout the website depending on users’ behavior.

3. Set up your landing page

To attract high-quality leads, whether organically or through ads, you’ll need a landing page that offers a seamless user experience. In other words, it must contain concise information tailored to your high-quality leads. 

A good approach is to have dedicated feature pages that highlight the main features and explain the problems they solve.

Say you’re offering a project management tool. In that case, one feature page could focus on “Efficient task management.” This page could detail how your tool enables teams to assign tasks, track progress, and meet deadlines. Include a step-by-step walkthrough of the feature, screenshots of the interface, and testimonials from teams that have successfully used it to build credibility.

Moreover, your landing page should have a converting design and messaging that motivates visitors to take action. Make sure it’s properly optimized for SEO to increase visibility as well.

Finally, don’t forget a clear call to action and a contact form or lead magnet to capture those valuable leads.

4. Capture leads with a chatbot

Another way to generate leads via your website is to use a chatbot. It allows you to turn your website visitors into leads and qualify them for future sales or marketing activities. 

You can set up a chatbot to offer lead magnets or some free service depending on users’ website behavior. Or, if a person wants to contact your customer support, develop a list of questions a chatbot will pose before connecting. This is a perfect automation system for lead scoring and qualifying. 

Many chatbots can also automatically gather information like email addresses, company size, and other relevant details. Once collected, you can set it up to create a new deal in your CRM and seamlessly add those leads to your outreach campaign, just like with lead magnets.

5. Get traffic to your page

Once you’ve set everything up, the next step is getting leads to visit your website. 

There are 2 main ways to bring in traffic:

• Paid - you can launch paid campaigns via Google ads, Bing ads, or social media such as Facebook or LinkedIn. You can either target new leads or retarget your previous visitors.
• Organic - Create blogs or videos that follow SEO standards so they can rank better organically and get you as many visitors as possible.

6. Nurture the leads automatically

When you start getting leads to your website, you need to nurture them to some sort of conversion. Therefore, look no further than using pop-up forms or chatbot conversations personalized to their web-behavior.  

You can personalize automated messages and offer relevant content based on things like:

• The pages they are visiting, 
• If they are returning customers, or 
• Their exit intent.

7. Use marketing automation for lead generation

Once you gather your leads’ emails, it’s time to use marketing automation to reach out to them. You can create email campaigns to offer personalized content on a mass scale according to your leads’ behavior. 

For example, you can send certain messages depending on whether they opened an email. In other words, you can create outreach sequences with different scenarios to offer tailored content that will lead to conversion.

The good practice here is to start with valuable educational content. Then, offer a solution to the particular problem, and then present your product or service. But by all means, never start the first message with a pitch!

Best tools to automate lead generation

You know how to automate your lead generation, and now’s the time for action.

But to actually do it, you need the right tool for the job.

Lucky for you, we’ve tested several lead generation software on the market. Based on our findings, we’ll name a few of the best and their average ratings, as per Capterra, G2, and Software Advice.

Nonetheless, you are free to research other tools and check review websites should you feel the need to do so.

1. Skylead

Yup. As we previously mentioned, that's us. 🙂 

Skylead is a sales engagement tool and cold email software that streamlines the most time-consuming marketing, recruiting, and sales outreach tasks. 

In fact, Skylead is a one-stop-shop cold outreach solution that allows you to:

• Multichannel your outreach
• Warm up an infinite number of emails,
• Find and verify email addresses of your leads,
• Take advantage of unlimited email outreach to send tens of thousands of emails a month.
• Use image and GIF personalization in your communication.

Moreover, you can connect Skylead to any tool, such as your CRM, using webhooks or API and push or send data. 

Now, let’s take a closer look at groundbreaking Skylead features.

Features

LinkedIn & email automation

Skylead seamlessly combines LinkedIn and unlimited email automation, allowing you to reach your leads through the channel that suits them best.

This wouldn’t be possible if it weren’t for our Smart sequences. 

In fact, Skylead was the 1st tool on the market to introduce this feature, which has changed how everyone performs outreach.

But what are Smart sequences? 

Simply put, they are coherent outreach flows you create using different LinkedIn and email actions and if/else conditions. These if/else conditions allow Smart sequences to operate in real-time, adjusting as they go according to your leads' behavior to find the fastest path to them.

That said, here is an example of one Smart sequence.

What’s really great is that the number of outreach scenarios you can create with Smart sequences is truly limitless.

You can play around with different actions and conditions as you see fit. Or you can use our pre-tested Smart sequences inside our tool, which have been proven to work. The choice is yours.

Email discovery & verification

Setting up a Smart sequence with email steps is easy when you have your leads' addresses. But what if you don’t? 

You rely on our email discovery and verification!

With this feature, you can find and double-verify your leads’ business emails to:

• Reduce bounce rates
• Protect your domain reputation

This functionality is built into the platform, meaning we don’t rely on third-party services to perform it. Thus, you can add an email discovery and verification step into your Smart sequence to find and verify emails without breaking the outreach flow.

Moreover, Skylead offers unlimited email discovery and verification credits at no extra cost. This allows you to expand your outreach without worrying about added expenses.

Infinite email warm-up

Speaking of features that come at no additional cost, Skylead has partnered with InboxFlare, one of the best email warm-up tools, to bring you another one: Infinite email warm-up. 

Compatible with all major email providers and custom SMTP, InboxFlare lets you warm up an unlimited number of email accounts to make sure your emails always reach your leads.

That said, here’s what Skylead users can take advantage of thanks to our partnership with InboxFlare:

• AI-powered warm-up strategy: InboxFlare’s AI crafts a warm-up plan specific to your domain to guarantee your emails stay out of spam.
• Custom warm-up topic: The tool lets you select email topics, then generates and sends personalized warm-up emails to mimic real engagement and improve deliverability.
• Warm-up in 30+ languages: With warm-up emails available in over 30 languages, reaching a global audience has never been easier.
• Continuous domain and health checks: InboxFlare continuously monitors your domain settings, blacklists, and inbox configurations to keep your email health optimal. You can also run deliverability tests to see exactly where your emails land and then fine-tune your approach.

As you can, with this powerful tool and Skylead, your outreach remains secure, effective, and truly limitless.  

Native image & GIF personalization

If you want your messages to stand out and be memorable, visuals are a powerful tool.

Luckily, our native image & GIF personalization makes it easy to create eye-catching visuals that are bound to get noticed.

You can use our built-in editor to customize images and GIFs with your and your prospect’s name, profile picture, company logo, or any other detail that speaks directly to them. However, you don’t have to customize one by one.

This hyper-personalized approach doesn’t only look good; it actually gets results! In fact, our users have seen response rates soar by as much as 76% simply by adding personalized images and GIFs to their outreach. 

So, if you want to make a lasting impression and boost engagement, this feature is your go-to.

Skylead use cases

Skylead users include:

• Sales professionals
• Marketing experts
• Agencies
• Recruiters

Now, let’s see how these teams are using Skylead:

Pricing

Skylead has an all-in-one pricing plan of $100 per seat/month.

Average rating: ⭐ 4,8 / 5

2. OptinMonster

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This is another tool you can use to automate lead generation. Marketing teams typically use it for e-commerce lead capture. However, B2B marketers frequently use it for their lead-generation efforts as well. 

OptinMonster is a software that offers automated lead generation forms presented as pop-ups, slide-in windows, and gamified spin-to-win wheels. Moreover, you can place these pop-ups or forms on any landing page. 

That said, these automated forms help you gather contact information to: 

• Build an email list for your email campaigns, 
• Display personalized content, 
• Nurture your visitors through their customer journey.

Features

OptinMonster’s main advantage is that it turns your website visitors into paying customers, webinar attendees, or newsletter subscribers. 

That said, many B2B marketing teams use these forms to increase any conversion rate, thanks to:

• Page-level targeting - You can display pop-ups, forms, and notifications based on the user’s interaction with different landing pages.
• Exit-intent technology - OptinMonster monitors visitors’ movements and detects when they plan to exit the page without leaving their contact information or making a purchase. This feature can boost conversion rates and, as part of your content strategy, increase newsletter subscribers and webinar sign-ups for future campaigns.
• Lightbox pop-up - This type of pop-up appears based on triggers, prompting visitors to make a choice with minimal distractions as the background content fades. Thus, it keeps their attention focused on the decision.
• Onsite retargeting - You can show returning visitors something new every time they return to your website. Simply create pop-ups to show new promotions or offers based on their previous interactions on your website. 
• List segmentation - Reduce website abandonment and churn by personalizing content for leads on your email list and website. What’s more, you can integrate OptinMonster with any CRM app, such as Hubspot or email automation software, to further adjust your messaging. 

💡 Pro tip: Create a synergy between your marketing and sales teams. Once you generate leads through OptinMonster, you can push them automatically to your Skylead sales or marketing campaign through API.

Pricing

OptinMonster has 4 pricing plans:

In addition, they offer around 40% off per month if you opt-in for an annual subscription.

Average rating: ⭐ 4,3 / 5 

3. Moosend.com

In general, Moosend is an email automation tool that helps you create and send personalized newsletters to your leads. It’s most suitable for small businesses specializing in e-commerce. However, this automation tool can be used for B2B email campaigns as well.

Features

One of the best things about Moosend is that you can create newsletters or pop-up banners with a simple drag-and-drop. 

In addition, they leverage AI to analyze the data from your website, such as your subscriber behavior. This way, you can send more personalized messages or email notifications and maximize customer experience and retention.

That said, similar to Skylead, you can use this marketing automation tool to create a sequence with if/else conditions such as “if the purchase was made” and so on. This way, you can check for your subscriber’s actions and send suitable follow-up messages.  

Moosend offers a vast library of templates for creating newsletters or landing pages for email marketing campaigns. Whichever you choose, you’d be glad to hear that every template comes with device optimization functionalities. 

Next, you can group leads from your email list and send separate messages. You can divide the leads based on keywords, if they clicked on the link in the previous email, etc. 

Like OptinMonster, Moosend can help you gather new leads and increase your lead generation efforts. In other words, it offers customizable forms like pop-ups to promote your lead magnets, like webinars, and create email lists. 

Lastly, you can integrate Moosend with your CRM, such as Hubspot, or other apps to streamline your related tasks.

Pricing

Moosend has 3 pricing systems:

• Pro - This plan is suitable for small businesses because it goes from as low as $9 per month for up to 500 subscribers. On the other hand, this plan goes as high as $5840 a month for up to 1M subscribers. 
• Moosend+ - Contains everything in Pro, plus add-ons of your choice. However, you need to reach out to Moosend directly to get a custom quote for this one.
• Enterprise - This plan is for agencies. Pricing is also custom-made, so contact their team for details.

Average rating: ⭐ 4,6 / 5

4. Mailchimp

Another email automation software on our list is Mailchimp. 

This marketing automation tool started as software that helps marketers create newsletters in the e-commerce environment. However, it has developed into a more well-rounded automated lead generation tool. 

Features

Email marketing

Firstly, Mailchimp offers an email automation tool for sending newsletters or other messaging material to your subscribers. You can create your own message design or use the template. 

Regarding targeting, you can segment your leads based on their behavior, such as: 

• Campaign activity, 
• Location, 
• If the last email opened, 
• App activity, etc.

Lead generation

Mailchimp offers a couple of features that are perfect for B2B lead generation. 

Firstly, they have their own website builder to create beautifully designed landing pages for your new leads. In addition, you can make it from scratch or from the numerous templates they offer.

Secondly, they offer sign-up and pop-up forms for your website to generate potential customers. Moreover, you can also integrate their free appointment scheduling tool so potential leads can book calls with your sales team. 

Lastly, Mailchimp offers a campaign manager that combines social media platforms, Facebook, Instagram, and Google Ads, into one dashboard. This way, you can target potential leads with interests similar to those of your current contacts. You can also retarget visitors as they browse the web or social media. 

Automated customer journeys

Last but not least, Mailchimp has a function to enhance user experience with Customer Journey Builder. In other words, you can automate activities, such as emails and follow-ups, according to your leads’ behavior and nurture them to conversion. 

Moreover, you can integrate Mailchimp with any app, including your CRM of choice or LinkedIn outreach solution for omnichannel presence.

Pricing

Mailchimp offers 4 plans with the following highlighted features:

• A free plan is for up to 1K emails sent. It includes forms, landing pages, and pre-built email templates.
• The Essentials plan starts at $13 a month. This plan includes up to 5K emails sent, 3 audiences, and simple automated customer journeys.
• The Standard plan starts at $20 a month. It includes up to 6K emails sent, 5 audiences, enhanced customer journeys, newsletter templates, a predictive analytics tool, and a campaign manager.
• The Premium plan costs $350 per month. It includes everything from other plans plus 150K emails sent, as well as advanced segmentation and targeting.

Average rating: ⭐ 4,4 / 5 

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5. Tidio

As mentioned before, one of the best ways to capture leads is via live chat or chatbot. And Tidio is one of many on the market. 

This tool can automatically collect and qualify leads based on their website behavior. For example, let’s say a visitor lands on your pricing page. A chatbot can then ask if they are interested in a custom quote, and if they are, invite them to leave their contact information. 

Moreover, you can set Tidio to answer FAQs, offer news, or upsell your users. This way, you’re leaving time for your support team to focus on burning problems while improving your customer experience. 

Pricing

Tidio offers a couple of plans, respectively:

Average rating: ⭐ 4,7 / 5

Automated lead generation examples

So, you know how to automate your lead generation and the tools to use when doing so.

Now, let’s walk you through real-life examples of automated inbound and outbound lead generation. And what better way to do so than to use our very own?

a. Outbound lead generation automation example

In October 2023, we launched Skylead 3.0 on Product Hunt and received an incredible 2nd place.

But that wouldn't have been possible if we didn't automate our outbound lead generation.

Namely, what we did several months before the launch was find leads using Product Hunt LinkedIn groups. 

Why these groups, though? Because they’re filled with individuals already interested in Product Hunt. And since the purpose was to generate leads who’d vote for us once we launched, these individuals were highly valuable.

The first step was to identify such groups. Then, we took advantage of LinkedIn Sales Navigator filters, specifically the ''Group'' filter, to isolate their members so we could add them to our campaigns. 

The next step was to create a targeted outreach campaign using Skylead.

To do so, we copied the search URL from Sales Navigator. 

Then, we visited a Campaigns page in Skylead and clicked the ‘’Create’’ button.

We gave the campaign a name, selected the Sales Navigator search result as the campaign type, and pasted the URL. We also decided to go with 2nd and 3rd-degree connections and clicked Next.

Here's an example of a Smart sequence one of us created for this purpose.

Moreover, since Skylead supports A/B testing of up to 5 different subject lines and messages, we decided to add a few variants to see what drives the best results.

To maximize the number of leads we got to and get more votes, each member of our team kicked off their own campaign. But first, we turned off the option to include leads from other team campaigns to avoid contacting the same individuals.

b. Inbound lead generation automation example

To naturally attract leads, we decided to create a lead magnet our audience would find genuinely useful. That’s how our sales eBook came to life—built on the same principles and strategies we used to scale Skylead.

The eBook was a collaboration between our marketing and sales teams. Alongside creating the content, we also designed a brand-new landing page with a form to collect lead information. Once someone would fill out the form, they'd be instantly redirected to a page where they could download the eBook for free.

However, the eBook didn’t benefit only those who downloaded it. Thanks to the lead generation form, we were able to capture the email addresses of inbound leads that we later used in outreach.

We compiled them all into a CSV file and used it to create a CSV-based campaign in Skylead. As a result, we managed to convert a high percentage of warm leads into paying customers.

Frequently asked questions (FAQs)

Can you automate lead generation?

Yes, you can automate lead generation using a variety of tools designed to perform repetitive tasks like prospecting and outreach. By setting up automated workflows, you can streamline these processes and generate leads consistently, thus saving time and boosting efficiency.

What is the fastest way to generate leads?

The fastest way to generate leads often involves combining inbound and outbound automation. Using targeted ads, automated outreach emails, and multichannel sales engagement tool allows you to quickly identify, engage, and convert leads with minimal manual effort.

What are the ethical considerations when automating lead generation on LinkedIn?

When automating lead generation on LinkedIn, it's vital to maintain transparency and respect user privacy. Avoid spamming and ensure all automated interactions provide value to potential leads. Ethical automation respects LinkedIn's terms of service, focusing on building genuine connections rather than exploiting the platform.

How can businesses ensure the quality of leads when using automation tools?

To ensure the quality of leads when using automation tools, you should define clear target parameters and continuously refine your ideal customer profile. Utilizing advanced filtering options and personalized outreach messages can significantly increase the relevance and quality of automated lead generation efforts.

Can automation tools integrate with other CRM platforms, and how does this affect lead management?

Many automation tools like Skylead are designed to integrate seamlessly with CRM platforms, enhancing lead management processes. This integration allows for the automatic update of lead information and activities, providing a unified view of the sales funnel and enabling more efficient tracking, nurturing, and conversion of leads.

Automate lead generation to skyrocket your leads

80% of marketing automation users experience an increase in the number of leads, and even 77% an increase in conversion. That is no small number to ignore. 

That said, we hope this article helped you understand how you can automate your lead generation activities.

However, before you do, create a good-quality basis for the automation, starting from your website, content strategy, and LinkedIn profile. Only then will you be able to pave the way for successful lead generation automation. 

Once you go automation, you will also start looking at your other tasks and ask yourself:

‘’Can I automate that?’’

So, don’t wait a second longer! Sign up for Skylead’s 7-day free trial and automate your lead generation away!

Disclaimer: Skylead is not affiliated, endorsed by, or connected with LinkedIn in any way.

For those who have just started researching LinkedIn automation tools, SaaS startup Expandi appeared on the market in 2019. They initially created software that focused solely on LinkedIn automation. 

After years of development, many small business sales teams and recruiters started using it for email outreach and LinkedIn lead generation. 

However, since the market has changed and other tools have progressed, one question posed itself. Is Expandi the best email and LinkedIn outreach tool? Or is there a better alternative on the market?

Let’s check that together. We will go over what Expandi offers, its disadvantages, the comparison with other solutions, and the pricing itself. 

Expandi or alternatives?

Expandi is a LinkedIn automation and email outreach tool. This means that it performs the outreach activities on both platforms on autopilot, so you don’t have to.  

It is a cloud-based solution with a dedicated IP address that shields your activity. In addition, your data is stored on the internet, not servers, like in some LinkedIn automation tools.

Unlike Chrome extensions (e.g., Dux-Soup) or desktop apps (e.g., LinkedHelper), a cloud-based solution like Expandi doesn’t require you to keep your PC turned on.

Many small businesses and startup teams use Expandi for LinkedIn prospecting and lead generation. These professionals include salespeople, recruiters, and even outbound marketing managers.

You can use Expandi with any LinkedIn account. To clarify, you can create campaigns based on Sales Navigator, Recruiter, or Premium and Basic LinkedIn search URLs. Moreover, you can create an outreach campaign with a CSV file.

Lastly, Expandi can integrate with any other tool via Zapier webhooks or API. 

Now that we’ve covered the basics, let’s get into the specific features.

Expandi features

Smart Sequences

Smart Sequence is an algorithm that streamlines LinkedIn activities you create in a workflow. That said, it performs each action you set for each lead from the target audience source on autopilot. 

Expandi introduced a Smart Sequence feature almost a year after Skylead did (a sales engagement tool & cold email software). 

With Expandi, you can automate various activities: 

• Viewing another LinkedIn profile, 
• Sending LinkedIn connection requests, 
• Follow-up messages once connected, 
• Or LinkedIn InMails. 

Expandi also provides non-essential steps for lead generation, such as LinkedIn post liking, skill endorsement, and following companies.  

Email outreach

Expandi added email outreach to their features list so you can add multichannel steps as part of the Smart Sequence workflow. In other words, this feature allows you to expand your LinkedIn lead generation to another channel. By using email as your secondary channel, you can connect with less active leads on LinkedIn. 

What’s more, Expandi offers attractive metrics analysis and A/B testing, so you can test what messaging works best for you and optimize your campaign. You can also choose to use one of their message templates. 

Expandi disadvantages

Expandi lacks some outreach features. 

For example, while it does offer Image & GIF personalization, it actually relies on a third-party tool—Hyperise—to make it happen. 

But what does this mean for you?

Firstly, you need to pay extra each month if you want to use it. Plus, Hyperise has its own limitations based on usage. Namely, the basic $69 plan limits you to 5 templates and 5,000 impressions (counted each time someone sees the image). So, if you plan to personalize at scale, these limits could add up fast.

Secondly, Expandi doesn’t have an email discovery and verification feature. In other words, it can’t find or verify your leads’ business emails.

Sure, Expandi can scrape personal emails from LinkedIn profiles, but only if the person accepts your connection request first. So, if someone doesn’t respond on LinkedIn or ignores your request, you’re out of luck—no way to reach them by email either.

This setup can make it hard to run a true multichannel outreach strategy. Additionally, if you can’t verify emails, you risk high bounce rates that could hurt your domain reputation. To get around this, you’d need to invest in a separate email discovery tool, which would increase your subscription cost.

Another thing that Expandi can’t help you with is email warm-up. Surely, warm-up settings for LinkedIn outreach exist. But when it comes to improving email deliverability and SPAM prevention, Expandi isn’t your ideal solution.

Lastly, if you use Expandi yourself or read reviews, you will notice that most users reported that this tool has become buggy lately. In fact, too buggy to use. Not to mention, their customer support team is not the most responsive, nor are the issues solved promptly.

Pricing

Expandi offers one pricing plan of $99 for one seat a month and a white label LinkedIn lead generation solution. 

However, if you decide to use the Hyperise Image & GIF personalization feature at $69, you end up with a monthly receipt of $168 per 1 seat. 

And if you wish to include email discovery & verification, count at least an additional $50+ per month. 

Therefore, the total monthly pricing for 1 Expandi account with all the features is $218 minimum. 

That said, some Expandi alternatives possess the same, better, or similar features at different prices. 

So, let’s check them out.

6 best Explandi alternatives

Whether you’ve found out about Expandi recently or are unsatisfied with this tool and are looking for a change, here is the list of Expandi alternatives. 

Expandi alternative #1: Skylead

The first Expandi alternative is Skylead. 

Yes, that is us! 🙂 Hello! 

Skylead is your one-stop-shop tool that helps agencies, sales teams, recruiters, marketers, and others streamline their outreach efforts.

It is the best multichannel sales engagement tool & cold email software with all the outreach features you could ever need. Hence, it is a perfectly rounded tool that helps you save 11+ hours a week on manual outreach tasks.

As opposed to Chrome extensions like Dux-Soup or desktop apps like LinkedHelper, Skylead is a cloud-based solution.

However, being a cloud-based software comes with additional perks. 

For example, Skylead offers a Smart inbox that gathers all messages in one place and an option to operate with multiple accounts.

Like Expandi, you can use it to outreach on multiple platforms and target audience from many sources.

Moreover, Skylead supports integration with your CRM or any other tool via Zapier webhooks or API.

Lastly, with Skylead, you can get publicly available data, such as email and phone numbers. Or, you can create an outreach campaign to reach your leads.

Now that we've covered the basics let's jump to more features that Skylead offers.

Skylead features

Smart Sequences

Skylead was the first tool on the market to launch Smart Sequences. And thus, it changed how the entire market performs its outreach. 

As previously mentioned, this groundbreaking algorithm executes steps in the order you set and according to your leads’ behavior. 

The if/else conditions make the Smart Sequences special. Thanks to them, Skylead executes steps, checks conditions, and monitors lead behavior according to them. Based on what a lead does (or doesn’t do), Skylead moves them through the workflow to the next relevant action.

You can create a sequence from any outreach action you imagine. You can create custom conditions as well. 

Fear not, though. If you do not wish to create the sequence from scratch, you can always use one of our pre-tested Smart Sequence templates inside the tool and its message templates. 

So, as you can see, Smart sequences help you make the most out of every touchpoint, resulting in outreach that feels timely and relevant.

Email outreach 

Multichannel outreach gives your prospects a well-rounded lead-generation experience. But, more importantly, it shows that you wish to help them resolve their problems.

That’s why, Skylead has also an integrated email outreach feature that you can combine with the other channel in one outreach sequence. 

In addition, Skylead offers various personalization variables to help you write your most converting messages and follow-up emails after no response. 

Now, as opposed to Expandi or any other tool from this list, Skylead allows you to connect unlimited email accounts at no additional cost. The tool auto-rotates between them while sending emails. As a result, it enables you to send tens of thousands of emails a month without damaging your domain.

Lastly, unlike Expandi, with Skylead, you can use email outreach to its full potential. 

And here’s how!

Email discovery & verification

Skylead recognized how mandatory email discovery & verification steps are in multichannel outreach. Thus, we decided to add both to our tool. 

Using our email discovery & verification feature, you can find and double-verify your leads’ business emails. As a result, you can:

• Maximize touchpoints with leads,
• Lower your bounce rate,
• Save your domain authority.

And guess what? Unlike Expandi, which can only scrape leads' public emails after you’ve connected, Skylead doesn’t require you to connect with leads to find and verify their emails.

What’s more, email discovery & verification functionality is native to our tool, meaning it’s integrated into the platform. You can add it as a step in a Smart Sequence, and Skylead will find and verify emails without breaking your outreach flow.

Lastly, Skylead is the only solution on the market that lets you use this feature with no limitations. You get unlimited email discovery & verification credits at no extra cost, making your outreach truly unstoppable.

Infinite email warm-up

Speaking of unlimited email outreach, we’ve got another surprise in store: Infinite email warm-up powered by InboxFlare.

InboxFlare is one of the best email warm-up tools exclusively available to their partners. And thanks to Skylead’s partnership with them, you gain infinite email warm-up capability at no extra cost.

This means you can warm up unlimited email accounts to keep your emails out of the SPAM folder—forever!

Don’t believe us? 

Just look at the value InboxFlare adds to Skylead!

• Custom warm-up strategy: InboxFlare’s AI creates a warm-up strategy specific to your domain’s needs, improving your sender reputation with minimal oversight. It’s compatible with all major email providers (Gmail, Outlook, Zoho, etc.) and custom SMTP, enabling you to warm up any account with ease.
• Hyper-authentic messaging: The tool lets you choose your own email topics. It then creates relevant and personalized warm-up emails to mimic real engagement and improve deliverability.
• Warm-up in 30+ languages: Reach global audiences easily with warm-up emails available in over 30 languages.
• Ongoing domain and health monitoring: InboxFlare checks blacklists, domain settings, and inbox configurations to keep your email health optimal. You can also run deliverability tests to see where your emails land and adjust as needed for peak performance.

So, with Skylead and InboxFlare working together, you’re set for safe, effective, and totally limitless outreach.

⚠️ Disclaimer: The infinite email warm-up feature operates under a Fair Use Policy, with a 100-email slot limit per team. For additional slots, please contact InboxFlare support.

Native image & GIF hyper-personalization

To maximize your response rate, Skylead introduced a native image & GIF hyper-personalization feature. Thanks to it, you can send messages or follow-ups in a more personalized and unique way to catch your prospects’ attention.

Skylead personalizes your chosen images and GIFs on autopilot by pulling the information from your and your leads’ profiles. These include:

• Lead's picture
• Company logo

Moreover, you can insert any text you like, complete with variables, to enrich the visuals further.

As you can see, you don’t have to worry about personalizing countless versions of the same image. Instead, Skylead will do it for you at scale!

To top it off, we’ve had incredible success using image & GIF personalization in our own outreach. We even managed to get a whopping 76% response rate! And so can you!

Report and analytics

Skylead offers 3 levels of detailed insights on the dedicated Report page:

• Graph metrics - perfect for visual representations of the ratio between the actions;
• Table view - best for spotting trends that happen during specific days;
• Sequence steps - if you wish to examine steps in detail, this interactive report is for you.

Therefore, you can analyze the metrics of every aspect of your campaigns. 

Additionally, with Skylead, you can A/B test your messaging, subject lines, or connection requests to see what works best and optimize your efforts. 

Pricing

Skylead is a complete one-stop-shop tool for your outreach, and it costs only $100 per 1 seat per month.

Unlike other sales engagement and lead generation tools, such as Expandi or Zopto, Skylead doesn’t limit the features by the number of uses. All of our features are truly unlimited! 

Not to mention, Skylead has a very dedicated customer support team that is ready to help you any time. They even offer a 1-on-1 onboarding call to introduce you to the software and all it can do for you!

And if you’d like to make Skylead your own, you can, in a way. We offer a white-labeling solution, like Expandi, so you can offer additional services with the amazing tool and brand name, logo, and colors.

Expandi vs. Skylead

To recap, we’ve created a comparison table between Expandi and Skylead. Features are listed in order of importance to make it easier to decide between the two. 

Expandi alternative #2: Zopto

LinkedIn automation tool, Zopto, is another cloud-based multichannel solution and Expandi.io alternative. 

It is compatible with Sales Navigator, LinkedIn Premium, and Recruiter accounts. 

What distinguishes Zopto from Expandi is that, in addition to email automation, Zopto offers an email enrichment feature. This means it can find and verify business emails like Skylead. However, the downside is that Zopto limits how many leads you can enrich with the email, depending on the pricing plan. 

As opposed to other mutual features, like A/B testing, Zopto offers a LinkedIn post-scheduling feature. So, yes, you can create and schedule posts on LinkedIn using this software. 

Moreover, Zopto has recently added Smart Sequences to its list of features. This feature lets you set up dynamic outreach flows with a mix of LinkedIn and email actions, all triggered by different conditions. Besides the usual LinkedIn actions like:

• Profile views,
• Follows,
• And invites to connect

…you can also add steps like likes, endorsements, and even birthday or anniversary greetings to your sequences.

Zopto has also expanded its automation capabilities to another platform: X (formerly Twitter). Currently, though, it only automates post likes there.

Then there’s Zhoo, Zopto’s AI assistant. Zhoo sounds impressive, but it's really a ChatGPT-4 integration designed to help generate email and LinkedIn messages. So, if you’re already using ChatGPT for sales outreach, it may be a bit redundant.

Lastly, being a cloud-based solution, Zopto has a combined Inbox, as well as CRM and Hubspot integration through Zapier webhooks and API.

Pricing

Zopto’s pricing includes 4 plans. Each plan comes with an assigned customer success manager.

Expandi vs. Zopto

Having in mind all the other features mentioned above, here is a total comparison between Skylead, Expandi, and Zopto.

Expandi alternative #3: MeetAlfred

This is another SaaS startup that developed an outreach solution for small businesses, salespeople, and agencies. 

MeetAlfred primarily automates social media activities, including scheduling Instagram, Facebook, Twitter, and LinkedIn posts. 

But the catch is that multichannel support is only available to their Pro & Team subscribers. That said, Basic users can only automate emails and LinkedIn actions, like:

• Profile views
• Connection requests
• Messages
• Free inMails

MeetAlfred comes with an internal CRM, which allows you to access and manage your leads easily. Moreover, like Expandi and Skylead, it has an integrated inbox, albeit limited, since it only shows LinkedIn messages. 

Much like other tools on the list, MeetAlfred supports integrations via Zapier.

One major downside, though, is the lack of Smart Sequences, so you’re stuck with a simple drip campaign setup. Still, you can add more steps than you can in Zopto.

Furthermore, MeetAlfred doesn’t have an email discovery & verification nor an image & GIF personalization feature. However, they have a Hyperise integration, like Expand.io, that increases your monthly cost.

Pricing

MeetAlfred has 3 pricing plans: 

And if you want to add Hyperise’s image & GIF personalization feature, count on paying an extra $69 a month.

Expandi vs. MeetAlfred 

MeetAlfred tries hard to follow the number of features Expandi, Skylead, and Zopto introduced. However, they balance this lack in pricing.

Expandi alternative #4: LinkedFusion

Another great LinkedIn automation and email outreach software like Expandi is LinkedFusion. It is a cloud-based solution that offers an integrated inbox. 

With LinkedFusion, you can reach out to your target audience using any LinkedIn account or CSV file. While at it, you can use their pre-made message templates, which they claim to be tested and conversion-driven.

LinkedFusion connects with other apps via Zapier webhooks. Moreover, it natively integrates with HubSpot and Google Sheets, which is a nice bonus that Expandi doesn’t offer. 

Should you need any help, LinkedFusion also has a technical customer support team at your disposal 24/7.

Its major disadvantage is that it doesn’t have Smart Sequences functionality, so you cannot fully control your outreach. 

Lastly, this tool offers image personalization. However, you can only use it through Hyperise integration. 

Pricing

LinkedInFusion has 3 subscription plans. They all depend on the number of connection requests and messages you can send per day.

Expandi vs. LinkedFusion

One of the best things about Expandi and Skylead is the Smart Sequence function. 

However, if this is not something you’re interested in, look at other features found in LinkedFusion.

Expandi alternative #5: LinkedHelper 2

LinkedHelper 2 is another LinkedIn automation tool. 

However, unlike Expandi, it is a desktop app, meaning it doesn't have a dedicated IP address and the functionality to run multiple accounts. What’s more, your PC needs to be kept on for LinkedHelper to run. 

On the brighter side, LinkedHelper offers Recruiter-based campaigns, unlike LinkedFusion and MeetAlfred. Furthermore, you have your internal CRM to monitor the contacts' history and integrated inbox to keep track of messages.

Sadly, LinkedHelper doesn't have Image & GIF personalization in any form, so you cannot hyper-personalize your messaging. Neither does it have a multichannel outreach infrastructure.

Finally, the tool doesn't support post-engagement campaign type, Smart Sequences, or A/B testing.

Pricing

What it lacks in functionality, LinkedHelper 2 makes up for in pricing. 

However, they limit pricing plans based on the number of messages and connection requests you can send per day.

Expandi vs. LinkedHelper 2

Apart from the difference in basic functionality type (cloud-based and desktop app), here is the list of other differences between Skylead, Expandi, and LinkedHelper. 

Expandi alternative #6: Phantombuster

Last but not least, we have Phantombuster - an extension-based tool like Dux-Soup. 

Although it isn’t an automation tool like Expandi, it contributes to lead generation since its algorithm focuses on data extraction. In other words, Phantombuster automates data scraping from any social media platform, including LinkedIn. 

This tool is an excellent addition to your outreach, saving time scraping the data for your CSV-based campaigns. Moreover, Phantombuster has an email discovery feature but cannot verify them. 

Phantombuster offers some automated actions on LinkedIn. For example, it can send connection requests and messages on autopilot, as well as like your leads’ posts. 

However, it doesn’t have Smart Sequence functionality, nor is it safe to use as it injects the code into LinkedIn. Therefore, it works best as a social media scraper that you can combine with other LinkedIn automation tools. 

Lastly, Phantombuster offers Hubspot & Pipedrive CRM enrichment via integration through API key.

Pricing

PhantomBuster has 3 pricing plans depending on the number of automated actions and the time it runs during 1 month:

Expandi vs. Phantombuster

Feature-wise, Phantombuster may be different from other LinkedIn automation tools. 

However, you can consider it if you plan to create a CSV-based campaign using another tool.

How to cancel Expandi?

If you are unsatisfied with Expandi and want to try out other tools from our list, here is how to cancel your Expandi subscription.

First, log into your account and click the LinkedIn Settings button in the sidebar menu. Then, navigate to the Subscription plan section.

Next, click the Remove button. 

Expandi will ask you to state the reason why you wish to cancel. You cannot proceed unless you do. 

Once you cancel your subscription, you’ll immediately lose access to Expandi features. So, we advise you to do it at or near the end of your billing cycle.

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Frequently asked questions (FAQs)

What does expandi.io do?

Expandi.io is a LinkedIn automation and email outreach tool designed to help individuals connect with leads on autopilot. It lets users automate LinkedIn actions, like sending connection requests and follow-ups, as well as email outreach, all through a cloud-based platform. This way, Expandi handles the outreach while you focus on managing the leads it generates.

Is expandi.io safe?

Yes, Expandi.io is considered safer than some LinkedIn automation tools. Because it’s cloud-based, you don’t have to keep your computer on, and it doesn’t inject code into LinkedIn—2 factors that lower the risk of account restrictions. Expandi also uses dedicated IP addresses, which helps shield your activity and make it appear more natural to LinkedIn.

Is Expandi io free?

No, Expandi.io isn’t free. However, it does offer a 7-day free trial that lets you test out its functionalities.

How much does Expandi cost?

Expandi’s base cost is $99 per month for one user (or “seat”). If you want to add image and GIF personalization with Hyperise, it costs an extra $69 per month. Email discovery and verification can add at least $50 per month, possibly more. So, if you want all the features, you’re looking at a monthly minimum of around $218 per seat.

How do these alternative tools compare in terms of overall cost-efficiency, particularly for small businesses or individual entrepreneurs?

The overall cost-efficiency of alternative tools varies, with some offering more advanced features at a higher price point. For small businesses or solo entrepreneurs, choosing a tool that balances functionality with affordability is key to maximizing ROI.

What specific advantages do these alternatives offer over Expandi in terms of features like A/B testing, integration capabilities, and customer support responsiveness?

Compared to Expandi, these alternatives, such as Skylead, may offer unique features such as more robust A/B testing capabilities, seamless integrations with other tools, and superior customer support, providing a tailored approach to multichannel automation and cold emailing strategies.

How user-friendly are these alternatives for someone with minimal experience in LinkedIn automation or cold emailing strategies?

The user-friendliness of these alternatives ranges widely, with some prioritizing a straightforward interface and guided setup processes to accommodate users new to LinkedIn automation, while others may offer advanced customization options suited for experienced marketers.

Ready to try Expandi alternatives?

Now that you are aware of Expandi alternatives and their main features, it’s time to choose the best LinkedIn automation tool for you.

But before you do, analyze what you personally need for your outreach and the budget you have.

To recap, let's review all features of Expandi alternatives side-by-side.

As you can see, one in particular stands out from the crowd—Skylead!

Would you like to give it a try? 🙂

Then sign up for our 7-day free trial. Or, if you have any questions, drop by and say ‘’hi’’ via chat on our website. We will be happy to meet you!

Disclaimer: Skylead is not affiliated, endorsed by, or connected with LinkedIn in any way.

Is Dripify falling short of your expectations for LinkedIn outreach?  Or maybe you're starting to question if another tool can deliver better results for your LinkedIn lead generation? LinkedIn automation has come a long way, and today, we don’t have just 1 Dripify alternative but many more. 

And guess what? They all come with distinct features, integrations, and pricing models to suit different preferences.

Curious to know more about these tools? We've compared the top 9 Dripify competitors to help you find the ideal match.

But first, let’s:

• Learn more about Dripify and its features.
• Discover the pros and cons of using Dripify.
• Go through user reviews and pricing details.

What is Dripify?

As per their official website, Dripify is a:

"LinkedIn autopilot that works while you sleep."

In other words, it's a LinkedIn automation tool that helps users manage their lead generation and outreach with automation. 

Dripify connects to free and Premium LinkedIn accounts and enables you to create search or CSV-based drip campaigns to automatically:

• Send invites to connect
• Message your leads
• Send free inMails
• View leads’ profiles
• Follow them
• Endorse their skills
• Like their content

Moreover, the tool allows you to personalize messages with over 15 variables to give your outreach a more human feel.

Beyond outreach, Dripify also serves as a lead extraction tool. It scrapes your leads’ data from LinkedIn, including their:

• Full name
• Company
• Position
• Number of connections
• Email
• Phone number
• Website URL

All this information can be compiled into a CSV file that you can download at your convenience.

Dripify also has you covered if you want to collaborate with your team. Namely, you can invite team members directly from the tool, assign them roles, set permissions, and track their performance. Important metrics like conversion rates are displayed on the Analytics page, giving you a bird's-eye view of how everyone performs.

There’s also the integrated inbox that lets you reply to all your LinkedIn messages straight from the platform. Plus, it lets you mark important conversations for easy access later and even add notes to your leads’ profiles to keep everything organized.

Not to mention, Dripify supports over 1000 integrations via Zapier webhooks, making it incredibly flexible for any workflow.

Who is Dripify for?

Although anyone can use Dripify, the tool is primarily aimed at:

• Business owners
• Sales teams
• Marketing agencies
• Recruiters

For business owners, it’s primarily a time-saving tool that takes over the grunt work associated with prospecting, lead generation, and outreach. As a result, it frees up valuable time, which they can use to focus on scaling their operations.

In the meantime, sales teams typically use Dripify to automate lead-generation campaigns and track team performance. The platform's analytics dashboard is especially useful here because it helps refine strategies on the go.

Since Dripify supports multiple LinkedIn accounts, it’s a good option for marketing agencies that are managing multiple clients.

As for recruiters, they can use the software to scale their talent acquisition. Want to fill the open roles faster? Dripify automates the entire process, allowing them to focus on finding the perfect match.

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Is Dripify allowed on LinkedIn?

Generally speaking, LinkedIn is against automation. But that doesn't mean all tools are created equal. 

That said, there are 3 types of LinkedIn automation tools you’ll come across:

• Cloud-based tools
• Desktop apps
• Chrome extensions