Some might say generating leads on LinkedIn is easy— and it is, but with LinkedIn Advanced Search. With it, you can find, filter, and connect with the right prospects faster than ever. We’ve tested its efficiency, and based on our results, in this blog, we’ll show you the art of LinkedIn prospecting using advanced search and also talk about:

• LinkedIn Basic vs. LinkedIn Advanced Search
• LinkedIn Basic Search filters
• Precision targeting with 20+ LinkedIn Advanced Search filters
• How to use LinkedIn Advanced Search for lead discovery
• Advanced search techniques for better targeting and more

Let’s dive in!

LinkedIn Advanced Search in sales, marketing & recruiting

LinkedIn Advanced Search is now a must-have tool for sales teams, marketers, and recruiters who need precision targeting to connect with the right leads faster. These search filters refine results by job title, industry, company size, and location so all professionals can streamline lead generation and improve conversion rates.

You can use these filters to cut through the noise, and if you master LinkedIn Advanced Search and its filters correctly, you can optimize outreach and drive real results. Here’s how:

1. For sales teams, this means identifying high-value prospects efficiently. 
2. Marketers can use LinkedIn’s data to reach engaged audiences.
3. Finally, recruiters can enhance their recruitment strategy by pinpointing top talent with the right skills and experience.

LinkedIn Basic vs. LinkedIn Advanced Search

Basic LinkedIn Search is a broad, surface-level view of profiles, jobs, and companies. With Basic Search, you can only search by name, keyword, or company. This search lacks precision targeting options. From our research, if you still want to use Basic, it’s good for quick lookups, but otherwise, it’s ineffective for lead generation or recruitment strategies.

LinkedIn Advanced Search, on the other hand, offers search filters that refine results based on job title, location, experience, skills, and industry. It helps sales teams, marketers, and recruiters find highly relevant prospects. This saves a lot of time spent on unqualified leads. Advanced Search also supports Boolean operators for more precision, but more on that later.

In short, Basic Search is broad and limited, and Advanced Search is more detailed and optimized for targeted outreach. So, if you’re looking for efficient lead generation and recruitment success, keep reading to learn everything you need to know about LinkedIn Advanced Search filters.

LinkedIn Advanced Search filters

To find the right prospect, LinkedIn’s powerful search engine lets you use all kinds of filters: job title filters, experience and skills filters, industry filters, and location filters to spot top leads. This could be useful for sourcing candidate profiles or pinpointing potential leads for sales. 

Advanced users can also see company headcount to focus on businesses of a specific size and integrate results with a CRM extension to streamline outreach further. So, let’s look into all 10 primary search filter options on LinkedIn and how to use the advanced filters that go with each, starting with the three most commonly used.

#1 LinkedIn Advanced People search

People search helps you find professionals based on seniority level, experience, and education and according to your Ideal Customer Profile. This way, you’ll target the right candidates or leads faster, whether you’re looking for C-level executives, mid-level managers, or entry-level talent.

Now, to enhance your primary People search, you can use 13 advanced filters for more precision. Click “All filters” to unlock more options for this type of search. Let’s go over them one by one.

Connections filter

Filters your search results by 1st, 2nd, or 3rd-degree connections.

💡: You should focus on 2nd-degree connections and ask mutual contacts for referrals if you want warm intros and better chances of outreach success. We’ve also tested the Connections of filter paired with 2nd-degree connections to find mutual contacts who can introduce you to high-value prospects.

Actively hiring filter

Shows people who are currently looking to fill roles in their company.

💡: We tested pairing the Actively Hiring filter with industry and location filters to identify hiring trends in specific sectors or regions. This indicates a budget boost or their need for a new tool/solution. Use this to optimize outreach and meet the right market demand.

Locations filter

Want regional targeting? This filter narrows your search by city, state, or country.

💡: If you plan on expanding into new markets, filter searches by location to target prospects within a specific region. We also recommend using geo-specific insights in your outreach flow. For example, you could highlight local case studies or industry reports to build trust in a specific region.

Current company filter

This filter gives you prospects who work at a specific company, which is perfect for account-based marketing strategies and account lead generation.

💡: If you’re selling B2B solutions, you can use this filter to target employees at specific companies already in your pipeline and who match your ICP. Another thing we tried was to find recently promoted employees in target companies. We discovered that new decision-makers are often more open to new solutions.

Connections of

It finds people connected to a specific LinkedIn user, which is useful for network-based outreach.

💡: We used this filter to break into a new industry, find and engage with connections of a well-respected leader to leverage their credibility.

Followers of filter

These are users that follow a specific LinkedIn page, a company, or an influencer.
💡: If you want to target potential customers who follow a competitor’s company page, you can find and engage with them to offer your solution instead. Also, if you’re selling a product or a service that influencers might use, try engaging with them. From our experience, they’re more responsive, as they are aware of industry pain points and would potentially benefit from your services/solution. Or, they might want to agree to influencer campaigns with you and market your solution/services to their audience. Either way, it’s a win-win.

Past company filter

Finds people who worked at a specific company - useful for tracking job changes.

💡: If your customer churned, and switched companies in the meantime, this signals a potential for collaboration renewal. For example, we’ve used this filter to reach out to past customers who switched jobs. We figured they might need our services at their new company.

School filter

Filters people from your search by university or educational background, which is perfect for alumni networking.

💡: Same educational background is a perfect conversation starter in outreach. 

Industry filter

This filter targets users based on their current industry.

💡: If you’re in B2B sales, this is one of the most important filters for you. It also helps you personalize outreach with industry-specific pain points and success stories.

Profile language filter

Shows you people with profiles in a specific language - perfect for localized outreach.

💡 Use this filter to break into new regions. Make sure to personalize your messages for different cultural expectations. Also, from our experience, if you speak the language in question, you should use it in outreach, as these prospects react better to their native languages.

Use this filter to identify people open to new roles, consulting, or collaboration.

💡: Recruiters can easily filter their lists and find Open to Work professionals, which makes hiring faster and easier.

Service categories filter

This filter finds freelancers and consultants that offer specific services.

💡: This comes in handy for recruiters if they’re outsourcing specific work. If you sell tools to marketing agencies, coaches, legal firms, consultants, etc., you can use this filter to target businesses that offer those exact services.

Keywords filter

Finally, for highly targeted results, use the keywords filter to find specific words within profiles, headlines, or job descriptions.

💡: We’ve used Boolean search within keyword searches (e.g., “AI AND Automation NOT Internship”) to refine search results further.

#2 LinkedIn Advanced Companies search

If you’re looking for high-potential businesses, you can filter them by industry, hiring trends, and growth metrics in the Companies search on LinkedIn. Use it to target companies that are:

• Expanding
• Hiring
• Investing in new solutions

For precision targeting, use 5 advanced filters. Click “All filters” to see more options for Companies search.

Company size filter

Are you looking to target startups, mid-size businesses, or enterprise companies? This filter is for you.

💡: Now that you’ve found the right companies by size, look into your ICP and use other filters to zero in on your perfect leads.

Job listings on LinkedIn filter

This filter signals growth, investment, or restructuring.

💡: Use this filter to find the types of roles they’re hiring for. If they’re expanding sales or marketing teams, they may need lead generation tools.

Locations filter

Filter desired businesses by geography for localized targeting options.

💡: If you want to locate business expansion in certain regions, we recommend you combine the Locations filter with the Job listings & Company size filters to spot potential headcount growth. This is where you have an opportunity to sell your product.

Industry filter

This filter helps you filter leads from relevant industries.

💡: Before you begin your outreach, we recommend you research specific industry pain points and then use that to personalize your pitch.

Connections

This helpful filter shows you businesses where you have 1st or 2nd-degree connections.

💡: Our advice is to engage with your connections' content first before reaching out. This will make the connections warmer and more sincere.

#3 LinkedIn Advanced Job search

Attention recruiters, sales teams, and job seekers! Job search is here to help with sourcing top talent and targeting hiring companies for B2B outreach. You can use it to track:

• Hiring trends
• Company expansions
• Job demand

For precision targeting, use 17 advanced filters. Once again, click “All filters” to see more options.

Sort by & Date posted

First off, you can sort your search by Most recent and Most relevant. Also, you can set a timeframe for your search for additional precision.

Experience level

From entry-level to executive roles, this filter shows jobs based on necessary experience.

💡: Sales teams can spot companies hiring executive decision-makers, which usually signals high-ticket deals.

Company

This filter narrows job listings to specific companies. This is great for account-based hiring or sales targeting.

💡: If you pair this with the Actively Hiring filter, it will help you reach out to businesses that invest in team growth.

Job type

You can use this advanced filter to sort jobs by full-time, part-time, contract, internship, or temporary positions.

💡: Job seekers will appreciate this filter and can combine it with others to get better search results for their dream job. 

Remote

This filter shows only remote-friendly jobs, which makes it easier to find global job seekers and remote-first companies.

💡: What we noticed when testing these filter is that sales teams can use it to identify companies that expand internationally without physical offices. This signals a demand for cloud-based business solutions.

Location

Use it to filter job postings by city, state, or country. This is useful for geographic-based hiring and expansion tracking.

💡: If you’re looking for a job, you should consider targeting companies in fast-growing markets for better negotiating power.

Industry

This filters jobs by industry.

💡: If you're selling industry-specific software or services, you should filter your search by healthcare, finance, or tech industries. This will make your outreach highly relevant.

Job function

Sorts job postings by departments.

💡: If you're selling B2B software to, for example, marketers or sales teams, use this filter to search for companies that are hiring for sales or marketing roles. In other words, hiring indicates that they either had a budget increase or they’re making a department change. From our experience such leads are more open to the conversation which gives you room to pitch your product, for example CRM, lead generation, or LinkedIn automation tools and showcase how it can benefit their department.

Title

This will show specific job titles, which can help sales prospecting.

💡: What we discovered after testing this filter is that sales teams can use it to track hiring patterns for decision-maker roles, for example if they are frequently searching for a c-level role or keep one job post up for months. This could signal a need for innovation - a new product or service.

Benefits

You can use it to filter jobs based on benefits. This includes health insurance, paid time off, remote work, or signing bonuses.

💡: If you're a job-seeker, you can make sure to have a perfect work-life balance by prioritizing job listings with specific benefits.

Commitments

If you’re looking for certain values in a hiring company, this is where you filter them.

💡: This filter is mostly useful for job seekers who prioritize specific values in their future careers. On the other hand, if your company offers a service from this list, for example seminars for the employees, you can use this filter to get a list of these companies that are investing in such service.

Additional Advanced filters for Job Search

Apart from the 11 advanced filters listed above, you can use 5 more toggle switch filters in Job search. You can decide if you want to turn them on or not by clicking the button next to it.

These toggle-switch filters are great for job seekers and  include:

• Easy apply
• Has verification
• Under 10 applicants
• In your network
• Fair Chance Employer

Other LinkedIn Advanced Search filters for lead discovery

LinkedIn advanced search is a powerful way to pinpoint potential clients, candidates, and business partners with precision. But, besides the big three, People, Companies, and Job Search, you can also use 7 alternative search methods on LinkedIn and their advanced filters. You can use them for:

• Content discovery
• Personalizing outreach messages
• Building highly targeted lists for ongoing prospecting
• Streamlining your recruitment strategy
• Boosting engagement from the first touchpoint

Let’s look at all of them one by one. 👇

Groups search

Using LinkedIn groups to find leads within engaged communities in your target industries. Using this filter is a great way to identify engaged prospects, build relationships, and position yourself as a trusted expert within a targeted niche audience.

Events search

Use the Events search to target & connect with event attendees of webinars, conferences, and networking events of your target audience/topic. This is a very useful and underrated way of connecting with engaged professionals, spotting warm leads, and joining real-time conversations that align with your sales or recruiting goals.

Services search

Services search is perfect for you if you want to find freelancers, consultants, and B2B service providers based on specific categories. It's ideal for businesses that want to outsource work or for sales teams to identify potential partners or clients offering complementary services within their ICP.

Here are the advanced filters that go with it:

1. Service categories - These include: Consulting, Marketing, Coaching & Mentoring, Operations, Writing, and an option to Add service if it’s not listed here.
2. Locations - By country, state, or region.
3. Connections - It includes 1st, 2nd, and 3rd-degree connection options for further filtering.
4. Profile language - It includes: English, Spanish, German, French & Portuguese.

Schools search

If you want to target professionals based on their educational background, you can use the Schools search to do so. This is a great option, as our testing suggests that using a mutual experience can build faster connections with prospects.

Posts search

If you want to identify trending industry topics for outreach or through leaders, you should definitely try the Posts search.

When filtering LinkedIn posts, these are the advanced filters you can use:

1. Sort by - Two options are Top match or Latest.
2. Date posted - Three options to choose from: Past 24 hours, Past week, and Past month.
3. Content type - Choose from: Videos, Images, Job posts, Live videos, Documents, and Collaborative articles.
4. From member - Lets you choose which member the post is from. You can Add a person’s name.
5. From company - This lets you choose which companies the post is from. You can Add a company.
6. Posted by - The options are: 1st connections, Me, People you follow.
7. Mentioning member - You can even choose which member the post mentions.
8. Mentioning company - You can choose the company that is mentioned in the posts you’re targeting.
9. Author industry - You can also choose the industry of the author who wrote the post, which can help with precision targeting as well.
10. Author company -  The same goes for the author's company as an added filtering method. 
11. Author keywords - This advanced filter lets you enter keywords that the post you are targeting should contain.

Products search

Products search can help you explore software and services listed on companies’ LinkedIn pages. It can be useful fo sales and strategic outreach, but also:

• competitive research
• discovering potential partners
• identifying solution providers that align with your industry or ICP

Advanced filters that go along with this search are:

1. Free version - Does the product offer a free plan.
2. Product category - These include: Online Course Platforms, Customer Relationship Management (CRM) Software, Human Resources Management Systems (HRMS), Payment Processing Software, Simulation Software, or you can Add a category that’s not listed.
3. Product company - You can filter your product search by company and find it more easily.

Courses search

Use the Courses search to find LinkedIn learning courses that relate to a skill, industry, or job role. With this search, you can:

• identify trending topics
• understand what skills your target audience is building
• align your recruiting or outreach strategy with what professionals are actively learning.

Additional filters include:

1. Levels - Beginner, Intermediate, Advanced
2. Time to complete 
3. Software
4. Subjects and Topics
5. Continuing Education Units

LinkedIn Advanced Search techniques for better targeting

Getting better results on LinkedIn isn’t just about using advanced search filters. It’s really about combining them with smart techniques that sharpen your focus. Using the right approach can save tremendous time and uncover higher-quality leads. But how do you do that? 

One of the most effective tactics is LinkedIn Boolean search.

Boolean Search for more accurate results

Boolean search is a powerful method for refining LinkedIn searches using logic-based commands like AND, OR, and NOT. These LinkedIn search operators help you include or exclude terms, making your search results more precise.

By mastering Boolean logic, you can dramatically improve search refinement, especially when you're looking for very specific profiles or qualifications. Use Boolean search as a recruiter or sales rep and aim to reach the right people faster.

AND operator

Use AND when you want to narrow things down and find profiles that mention both terms you’re searching for. For example, if you type marketing AND automation, you’ll only see results that include both words.

OR operator

OR is great when you want to broaden your search and include more possibilities. Say you’re looking for someone in copywriting OR content writing—you’ll get results that mention either one.

NOT operator

Need to filter something out? Use NOT to exclude keywords—like if you search for developer NOT Java, you’ll skip all the Java developers and see everyone else.

Parenthesis

Parentheses help you organize your search when using multiple terms. So if you type marketing AND (B2B OR SaaS), LinkedIn will know to look for marketing folks in either B2B or SaaS.

Quotes

Use quotes when you want an exact match—super helpful for specific titles. Searching "sales manager" in quotes shows only profiles with that exact phrase, not just people with “sales” and “manager” somewhere random in their bio.

Search LinkedIn with other tools more effectively

LinkedIn is a powerful search engine on its own, but sometimes we need a little extra, especially if you don’t have a Premium account or you bumped into search limits. Here’s where Google search operators come in.

This is when we use tools like site:, in-title:, and quotation marks to search LinkedIn freely and even find hidden profiles and super-target your results. ✨

Use the site operator

Want to search only on LinkedIn through Google? No problem! Just use site:linkedin.com and add your keywords—like site:linkedin.com/in sales manager Germany. It’s a quick way to find public LinkedIn profiles without digging through the platform manually.

Use the in-title operator

The in-title: operator tells Google to look for your keyword in the page title (which usually includes someone’s name and job title). So if you type site:linkedin.com/in intitle:"data analyst", you’ll get people who actually have “data analyst” in their headline—not just mentioned somewhere in their profile.

Use quotation marks

Use quotation marks when you want Google to search for an exact phrase. For example, "UX designer" site:linkedin.com/in will show you only profiles with that exact job title, not random results with just “UX” or “designer” floating around separately.

Automation tools in LinkedIn lead sourcing

Let’s be honest; searching and clicking on LinkedIn - not so bad. But writing individual messages and sending them manually takes forever. That’s where LinkedIn automation tools come in to save hours (and your sanity). If you’re building lead lists, running outreach, or tracking replies, automation is here to help scale your efforts without losing your personal touch.

With LinkedIn advanced search filters, you don’t need scraping tools to get to your leads. You can precision-target your search and get to your audience faster. And then? Well, all you need to do is copy the search URL and go to your automation tool.

But which one? 

Skylead

Introducing Skylead, a LinkedIn automation and cold email software that uses a multichannel approach and Smart sequences to help save time on manual outreach and book three times more meetings with prospects. Now, let’s go over the campaign building process in Skylead. Get ready!

1. Go to your Account in Skylead, then in the Campaigns tab, click Create.

2. Then, on the campaign dashboard, select the LinkedIn search result campaign type, add the People search URL you’ve copied before, and click Next.

3. After clicking Next, you’ll land on the Campaign settings. This is where you adjust Email and LinkedIn preferences, along with Global settings.

In the Email settings, you pick which email accounts Skylead should use to send your outreach. You can add an infinite number of email accounts at no extra cost. If you choose multiple emails, Skylead rotates them to keep your domains safe - a nifty feature called Inbox rotation. You can also set your sending schedule and choose how you want tracking to work.

Under LinkedIn settings, you decide whether Skylead should grab publicly available info from your leads and whether it should automatically refresh your search results.

When the refresh option is turned on, here’s how it works. For search URLs, Skylead reruns the same search after a set time and adds any new leads it finds to your campaign.

And finally, in Global settings, you’ll set your targeting rules and choose when you want your campaign to start running.

4. Once you’re done setting up your campaign, hit Next, and you’ll land in the Smart Sequence builder. This is where the real magic happens—you can mix LinkedIn and email steps and add if/else conditions to maximize getting in touch with every possible lead. So if someone doesn’t reply on LinkedIn, no worries—Skylead follows up via email to keep the conversation going. It's all about hitting the right touch points at the right time.

After you’ve added your actions and conditions and built a sequence with those hyper-personalized messages that match your search findings, just hit Launch—and boom, your first Skylead campaign is live. From there, once your leads start replying, it’s your turn to jump in and take over the conversation.

How to overcome LinkedIn Advanced Search limits

Now, if you’ve ever been mid-search and suddenly hit a wall on LinkedIn, you’ve experienced a search limit. These limitations are not uncommon, and you’ll find them especially if you’re using a free account.

These restrictions impact:

• How many profiles you can view
• How detailed your searches will be
• How often you can use advanced filters in a month

If you know these limitations, you can plan your workflow smarter and avoid blocks. Here’s what each of them means:

1. Commercial use limit - This happens when you view too many profiles or run too many searches in a short period of time on a free LinkedIn account. Once you hit this limit, you won’t be able to use search until next month. Want to upgrade to Premium? Here’s some advice on how to get LinkedIn Premium free.
2. Search results limits - Free accounts can only see the first 100 profiles in search results, with 1000 searches a month. If your target is larger than this number, you’ll get to see only a small portion of it and miss out on good leads that might be further down the list. Premium accounts have unlimited people searches.
3. Boolean Search limits - LinkedIn basic allows using Boolean search, but it restricts complex search queries. Too many operators can, in fact, trigger errors.

LinkedIn’s Search restriction workarounds

Okay, now that we know our limitations, let’s show you the workarounds. There are a few smart ways to help you see more results. Here are your options:

1. Upgrade to a Premium account - If you’re working with high-volume outreach, our best advice is to upgrade to a Premium membership to unlock the full potential of LinkedIn advanced search filters.
2. Use Sales Navigator filters or LinkedIn Recruiter -  These premium tools unlock even more advanced filters, unlimited profile viewing, and saved searches to keep your lead gen or recruiting on point.
3. Maximize visibility within the limits - Have a solid search and outreach strategy, which means clear and focused search terms and a wise filter combination. Also, try to add value by stirring up engagement prior to outreach and stay active to show up higher in searches yourself..

FAQ

1. What are LinkedIn Premium Search filters?

If you have LinkedIn Premium, you can access all advanced filters in your regular search. Additionally, premium tools like Recruiter Lite and LinkedIn Sales Navigator also offer advanced filtering to search by seniority, company size, activity, and more, which is ideal for precise lead and candidate targeting.

2. Can I access LinkedIn Advanced Search filters without a Premium account?

Yes, LinkedIn's free search has limited filters, but you can use alternative search strategies like Boolean search or Google search operators as a workaround.

3. Can I do an Advanced Search on LinkedIn?

Yes. As long as you have a LinkedIn Premium subscription, follow a LinkedIn search guide, apply filters wisely, and use best practices like Boolean strings for more accuracy, and you’ll get more refined results.

4. Why use LinkedIn’s Advanced Search?

Because it boosts recruitment efficiency, enables targeted lead sourcing, and supports smarter sales prospecting by focusing only on high-fit profiles.

Ready for Faster Lead Gen?

We’re finally at the end of our LinkedIn Advanced filters journey, so now that we’ve covered each one and added use cases and advice from our insightful testing, only one question remains: Are you ready for faster lead generation with LinkedIn Advanced filters?

We now know that LinkedIn Advanced Search is a must for sales teams, marketers, and recruiters, but it could also be useful for job seekers. Add automated outreach and thoughtful lead management to that equation, and you get your desired result: faster lead generation and a more fail-proof outreach strategy.

By following our advice, you’ll get to experience these benefits:

1. Precision targeting - Use LinkedIn advanced filters to target the right people, companies, and jobs with extra accuracy. 
2. Smarter recruiting - You can build an effective recruitment strategy if you identify qualified candidates faster through experience, skills, and intent.
3. Personalized outreach - You can use search insights and content discovery to tailor messages, which will help boost engagement rates.
4. Free & premium tactics - Use the actionable insights from this guide for both LinkedIn free search users and LinkedIn premium users.

So, what are you waiting for? Search for those leads and start your smarter and faster lead gen today! And while you’re at it, register and try Skylead for 7 days, free of charge.

In the fast-paced sales world, cold outreach is one thing, but keeping track of leads is another. While it may seem like a headache to look into lead activities, job changes, overall engagement, and buyer interests for outreach optimization, there’s still a way to track all this easily - LinkedIn Sales Navigator alerts.

In this blog, we’ll cover what we’ve learned by exploring and using LinkedIn Sales Navigator ourselves, and it includes the following:

• What are Sales Navigator alerts
• Where to find & how to set Sales Navigator alerts
• Types of Sales Navigator alerts and
• How to use Sales Navigator alerts for lead generation

Let’s dive in.

What are Sales Navigator alerts?

Sales Navigator alerts help SDRs track all relevant lead activity, such as account updates, job changes, news mentions, buyer interest, and prospect interactions in real-time, which is all information that can be used to achieve effective sales efforts and further personalize outreach.

When Sales Navigator alerts are on, you can get timely insights on lead engagement. When we used these alerts, we’ve come to the conclusion that they can help tremendously with LinkedIn prospecting, sales engagement, and account management.

Where to find Sales Navigator alerts? 

There are three places where you can find Sales navigator alerts, and here’s why each place is unique. 

LinkedIn Sales Navigator dashboard

Of course, the first place to check is the Sales Navigator homepage. It represents the primary hub for lead and account alerts. When you log into your Sales Navigator account, here’s where you track updates about your:

• saved leads
• saved accounts
• prospect engagement.

We’re all fans of effective prospecting, so when we tested these alerts, we were aiming to get streamlined information about our saved leads and accounts. What’s helpful is that you can filter alerts by lead or account filters, your saved lists, and specific dates.

The LinkedIn App

If you’re on the go, you can also access Sales Navigator alerts through your LinkedIn app and Sales Navigator mobile app. For instant updates on lead and account activities, we’ve enabled push notifications. So if someone, let’s say, views your profile, you can reach out instantly while they still have you on your mind. In outreach, it’s important to strike while the iron is hot.

If you want to adjust your alerts according to your needs, just go to Settings in the app and change the things you need.

Your email inbox

Another way to amp up your lead tracking and stay updated without having to log into your LinkedIn accounts all the time is to get these alerts in your email inbox. You can have daily or weekly updates in your mail, with updates of your lead lists, account lists and saved searches.

After setting up real-time notification reports via email, we found that it can help speed up sales productivity. You can set up email preferences and frequency control yourself. We’ve explained the complete process in the How to set up email alerts on LinkedIn Sales Navigator? section below.

Types of Sales Navigator Alerts You Should Know

Here are all the 30+ Sales Navigator alerts you can find on LinkedIn, sorted into types. Let’s explore each one and show you how we’ve used them for a more effective sales outreach strategy. 

We recommend saving leads from Sales Navigator alerts to Lead Lists. Later, we’ll explain why this is crucial for automated outreach.

Lead alerts

Lead alerts in Sales Navigator keep you informed about key prospect activities. With these alerts, you can track:

• lead achievements
• new role updates
• engagement activities

These alerts are of great help to SDRs because, thanks to them, you can reach out at the perfect moment, making sure you connect at the right time and have relevant conversations with potential buyers.

Here’s a great sales tactic that we’ve used in our sales strategy: use job change alerts as an icebreaker—when a lead moves to a new company or gets promoted, congratulate them and position your solution as a valuable tool in their new role. 

Example:

Hi {{firstName}},

Congrats on your new role at {{newCompany}}! 🎉 I wish you all the success in this new chapter.

As a {{currentPosition}}, I'm sure you’re swamped with new tasks, but what if I told you you could achieve results for your {{newCompany}} much faster?

I look forward to staying in touch!

Pair this alert with engagement alerts to prioritize warm leads who interact with your content, which will increase your response rate significantly.

Account alerts

Account alerts in Sales Navigator help you monitor key updates from your saved accounts. With these alerts, you get to track:

• prospect company expansions
• leadership changes
• funding rounds
• engagement activities
• decision-makers activities 

These alerts helped us stay ahead of major shifts in certain companies, which allowed us to adapt our outreach to a prospect’s evolving business. 

Here’s what we did. Every time a company received new funding or announced an expansion, we interpreted this as increased budgets and potential for investing in new solutions. So, you should use these alerts to reach out to business decision-makers with a personalized pitch that highlights how your product can support their recent growth and scaling efforts and company-wide changes.

Example:

Hi {{firstName}},

I saw that {{CompanyName}} recently {{secured funding/announced an expansion}}—congrats! 🚀 Growth like this often comes with new challenges and opportunities, and I’d love to connect and share insights on how [yourProduct] can help support {{result}}.

Looking forward to this connection!

Buyer interest alerts

Buyer Interest Alerts in Sales Navigator notify you when a prospect views your profile, engages with your content in any way, or researches your company. They help you identify:

• Potential buyer interest
• Top-of-funnel sales leads
• Engagement signals

These alerts are signals of strong intent and point you to warm leads early on.

Now, when a decision-maker or influencer repeatedly interacts with your profile or company page, it’s a sign they’re considering your solution. So, instead of a generic pitch, you should use personalized outreach referencing the activity from the alert—acknowledge their interest and offer a relevant case study or value-driven insight as a conversation starter.

Example:

Hi {{firstName}},

I see you’ve checked our company page a few times recently—thanks for stopping by! 😊 It seems we share an interest in {{industry topic}}, so I’d love to connect.

Engagement alerts

Engagement Alerts in Sales Navigator notify you when a prospect interacts with your posts, shared content, or company updates–simply a prospect interacting with your content or company page. These alerts help SDRs identify active leads who are already aware of your brand. This signals that they will be more responsive to a warm, contextual outreach approach.

Here’s what we’ve tested so you can try it - when a lead likes or comments on your post, don’t just send a cold message. Instead, reply to their comment first to start a more natural conversation. Then, follow up with a personalized LinkedIn message, LinkedIn InMail, or email, where you’ll mention their engagement and give additional insights related to their interest.

How to set up email alerts on LinkedIn Sales Navigator?

To enjoy the perks of Sales Navigator alerts, you don’t have to log into your LinkedIn account constantly. You can set up email alerts. Here’s how:

1. Open your Sales Navigator profile, click on your profile picture, and go to Settings.

2. Then, find the Email & Notification section and set your email preferences.

In the Receive emails? tick the categories of emails you find useful for your sales outreach efforts.

Here’s what we also did when testing Sales Navigator alerts - for further accuracy, you can even add an email category or a dedicated label to your inbox to find these emails more easily and prioritize lead and account updates.

With these email alerts, you can:

1. Receive notifications for saved leads and account activities in real time and act accordingly
2. Customize alert frequency and align them to your email preferences
3. Use these emails to prioritize buyer interest alerts for a greater conversion rate.

How to set up LinkedIn Sales Navigator alerts?

The alert setup guide

Now, while we have you in your Sales Navigator settings, this is the place where you can set Sales Navigator alerts. Here’s how:

• Find the In-product notifications, and you’ll gain access to the Notification & alert preferences section.

Here’s where you set specific alerts that align with the needs of your sales outreach strategy.

You can also access these Settings from your Sales Navigator dashboard in the All alerts section by clicking here:

Advanced search filters used with alerts

But here’s how to get even more relevant alerts from Sales Navigator. Use Sales Navigator filters to refine your lead and account lists. Here’s how to use this trick:

• Go to Sales Navigator’s Advanced Search and filter by industry, job title, seniority, or company growth signals
• Save leads or accounts that match your ideal customer profile (ICP)
• Turn on alerts for saved leads and accounts to track real-time job changes, company updates, and engagement signals.

Here’s a tested tip. We’ve used a lead filter like Posted on LinkedIn in the past 30 days to target active prospects who are more likely to engage, so you should try that, too.

Using Sales Navigator alerts for lead generation

Sales Navigator alerts do more than keep you informed—they help uncover new prospects, personalize outreach, and engage high-intent leads. Here’s how to use them for smarter lead generation.

When looking at these alerts, here’s what you could target:

1. Recently promoted decision-makers - they will potentially rethink solutions in use
2. Companies hiring for key roles - these are signs of growth and budget increases, and that’s where your solution pitch comes in
3. Organizations expanding into new markets - this is a sign of a potential need for your product.

Sales Navigator alerts help you avoid cold and generic messaging in targeted outreach. You'll get better results if you use Sales Navigator alerts as icebreakers for prospecting. For example, after testing, we’ve concluded that combining job change alerts with company activity alerts helps target leads that are most likely to convert.

As we’ve mentioned earlier, it’s smart to save the leads that appear in these alerts in Sales Navigator Lead lists. The text below will show you why.

Sales Navigator outreach campaign in Skylead

Now that you know how and why it’s important to monitor Sales Navigator alerts, we’ll show you how to use this knowledge for the next step - automated outreach. Since we only speak from experience, after carefully testing every strategy, we can only guarantee results with the tool we used - Skylead. So, here’s how to use our tool to create a solid Sales Navigator outreach campaign.

1. Go to your Account in Skylead, then in the Campaigns tab, click Create.

2. Then, on the campaign dashboard, select the Sales Navigator leads list campaign type, add a URL from your desired Sales Navigator lead list, and click Next.

Note that you can also use an Import campaign type. This is when you add a custom CSV file, which contains the basic information of the leads you’ve gathered according to your Sales Navigator alerts. Your CSV file should contain first and last name fields along with profileUrl at the minimum so Skylead can do its outreach magic.

3. After clicking Next, you’ll land on the Campaign settings. This is where you adjust Email and LinkedIn preferences, along with Global settings.

In Email settings, you set the desired emails from which Skylead sends outreach messages. Also, you can choose schedules and tracking preferences. 

LinkedIn settings let you choose whether you want Skylead to collect publicly available information and if you want to refresh your search results automatically. 

When enabled, the refresh feature runs in two ways depending on your lead source:

• URL Search results: Skylead refreshes and runs the same search parameters after a set time and adds any new leads that might appear to the same campaign.
• Lead list: Skylead refreshes and checks if you added any new leads to your list. If yes, those leads are added to the same campaign.

Finally, Global settings is where you adjust your targeting preferences and schedule your new campaign.

After you finish setting up the campaign, click Next, and you’ll land on the Smart sequence builder. This is where you combine LinkedIn and email action with if/else conditions. This is how you reach your leads while maximizing touchpoints with them. If they don’t respond on LinkedIn, you’ll get them via email.

After you’ve added your actions and conditions and built a sequence with hyper-personalized messages, click Launch, and you’ve just finished your first Skylead campaign. Once your leads reply, you take over the conversation.

What are buyer interest signals and why are they important for sales engagement?

Buyer interest signals show when prospects are actively researching solutions, engaging with content, or considering a purchase. They help you spot warm leads before your competitors do. Here are the signals you should be looking out for:

1. Profile views - When a prospect checks your profile
2. Content engagement - Likes, shares, or comments on your posts
3. Company research - When multiple employees from a company view your profile.

Naturally, you should prioritize prospects who continuously engage with your content because they’re more likely to convert. Now, if you spot a warm lead, make sure to:

• Reference the spotted interaction in your message
• Provide value - share relevant content or insights)
• Keep it conversational. Avoid sounding salesy

FAQs

1. How do I get Sales Navigator alerts?

To get your Sales Navigator alerts, save leads and accounts to lists, then configure your alerts in Settings > Email & Notifications. You can enable alerts for lead updates, account changes, and buyer interest. Also, you can view alerts on the Sales Navigator homepage, LinkedIn app, or via email notifications.

2. Are Sales Navigator alerts free?

Sales Navigator alerts are included in all LinkedIn Sales Navigator plans. However, advanced alerts like Buyer Interest Alerts might require Sales Navigator Advanced or Advanced Plus subscriptions. You can customize alerts for leads, accounts, and engagement without extra costs.

3. What are top sales leads?

Top sales leads are high-priority prospects with strong buyer intent, engagement, or decision-making power. They may have recent job role changes, company expansions, or interactions with your content. Sales Navigator helps identify these leads through lead filters, buyer interest alerts, and engagement tracking for better outreach and conversions.

4. What are Buyer Interest Alerts, and how do they work?

Buyer Interest Alerts in Sales Navigator notify you when prospects show signs of interest, like viewing your profile, interacting with your content, or researching your company. These alerts help identify high-intent leads early on, which helps with timely, personalized outreach to decision-makers and influencers in the buying process.

5. How to turn off Sales Navigator notifications?

To turn off Sales Navigator notifications, go to Settings > Email & Notifications in Sales Navigator. Disable unwanted alerts for leads, accounts, and buyer interest. In the LinkedIn app, go to Settings > Notifications to mute or customize push notifications.

Ready to boost sales engagement with Sales Navigator alerts?

As you can tell by now, Sales Navigator alerts can be a very powerful tool for effective sales outreach. If you combine alerts with the other Sales Navigator features, such as Advanced search filters and saved lead and account lists you can double up on your sales results. 

The trick is to remember to fine-tune your alerts based on your ideal customer profile (ICP) and sales strategy. Prioritize buyer interest signals, job changes, and engagement alerts to identify high-intent leads faster. Remember to:

• Act immediately – Don’t just receive alerts, reach out right away.
• Personalize your outreach – Use alerts to craft messages that feel natural and relevant to the alert you’ve received.
• Refine over time – Optimize your alert settings as your pipeline and sales goals evolve.

By using alerts strategically, you’ll shorten your sales cycle, engage leads at the perfect moment, and increase conversion rates. This will give you a serious competitive edge.

Now, enough reading - go set up your Sales Navigator alerts and start turning real-time insights into sales opportunities!

LinkedIn automation tools are the future of sales, and let me tell you why.

LinkedIn is a professional social media platform with over 1 billion users in more than 200 countries. It is used for B2B lead generation because its conversion rate is 3x better than that of any other social media platform. Moreover, the audience on LinkedIn has 2x buying power.

So, no wonder many sales teams use LinkedIn prospecting as their basis for targeting. After all, without LinkedIn, many sales executives would have a hard time generating B2B leads. Even marketers around the world use LinkedIn for B2B marketing lead generation. Not to mention recruiters who began using it to find top talents for their companies.

But as LinkedIn lead generation became the standard, it also became clear that doing it manually was time-consuming and not sustainable in the long run. People needed a smarter, faster way to perform their operative tasks, such as LinkedIn outreach. Thus, LinkedIn automation tools were born.

We actually built Skylead - the ultimate LinkedIn automation and cold email software - to help these individuals save 11+ hours a week on manual work so they can focus on what matters. Nurturing leads and closing deals.

Of course, the market has grown since we launched, and now there are plenty more tools that promise to automate LinkedIn activities.

Interested in finding and using one yourself? Let us help you with that!

In this article, we cover the 18 most popular LinkedIn automation tools that we personally tested.

We’ll also introduce you to the types of LinkedIn automation tools available and explain how to choose the one for you.

What is LinkedIn automation?

LinkedIn automation is a technology that tools use to perform different LinkedIn activities you would usually do manually. In other words, this technology automates the tasks, meaning it performs them on your behalf. These activities include LinkedIn profile views, sending connection requests, follow-up messages, or LinkedIn InMails.

LinkedIn automation serves for LinkedIn lead generation purposes. For example, you can build your LinkedIn network, make new connections, and outreach them on autopilot, or automate sharing gated posts.

In outreach terms, LinkedIn automation essentially recognizes your lead source, such as a LinkedIn search URL. It analyzes LinkedIn pages, performs actions according to your settings, and interacts with the selected LinkedIn users. Moreover, some LinkedIn automation tools can also search for publicly available information on your leads’ LinkedIn profiles. 

The best LinkedIn automation tools can even send personalized messages and images according to individual leads' information, which is available on LinkedIn. Also, they even use messaging sequences to send follow-up LinkedIn messages if the lead doesn’t respond.

Lastly, some tools can send bulk messages to all leads at once. However, this is something you need to be cautious of when it comes to safety. Don’t worry, though. We will talk about how the best LinkedIn automation tools do it below.

What are LinkedIn automation tools & why should you use them?

LinkedIn automation tools are software that use automation technology to automate LinkedIn activities. They take over time-consuming tasks like sending connection requests and messages, allowing you to focus on more important things.  In addition, they test and analyze your performance and show you what you need to improve. 

There are many more benefits other than the ones we just mentioned, though. 

So, let's go over the 6 most important ones.

1. LinkedIn automation tools save you time

By streamlining the most time-consuming LinkedIn activities, these tools really do save you time. That said, they can save you 11+ hours of work per week, depending on which one you choose.

2. They provide detailed reports

You can perform manual outreach by yourself. However, keep in mind that you would need to dig into reporting yourself, as well. The thing is, it can take you hours to gather and analyze the metrics. On the other hand, LinkedIn automation tools do all this on your behalf.

3. They give you the option to A/B test—everything

Depending on which LinkedIn automation tool you choose, you will have the option to A/B test your:

• Connection request messages;
• Message sequences;
• Follow-up messages;
• InMails; 
• Subject lines.

Then, you can see which versions work best and use them in your future outreach campaigns.

4. These tools help you personalize your outreach

LinkedIn automation tools can also help you send personalized messages at scale. In other words, these tools use custom variables that allow you to reach out to your leads in a more natural way.

Some also allow you to use personalized images and GIFs, which can help you increase the response rate by 76%.

5. They let you run multiple campaigns at the same time

If you have different Ideal Customer Profiles or Buyer Personas, you can run multiple outreach campaigns at the same time. This way, you can be more productive, as you don’t have to wait to finish with one target audience to reach out to another.

6. LinkedIn automation tools allow you to focus on building relationships

With the most time-consuming tasks delegated to these tools, your focus can be directed elsewhere. 

In other words, you now have time to focus on more crucial tasks such as:

• Social selling;
• Building relationships;
• Nurturing leads;
• And closing more deals.

Types of LinkedIn automation tools

Not every LinkedIn automation software is built the same way.

Based on their infrastructure, there are a total of 4 types of LinkedIn automation tools:

• Cloud-based tools (e.g., Skylead);
• Chrome extensions (e.g., Dux-Soup);
• Desktop apps (e.g., LinkedHelper 2)
• Web browsers.

A cloud-based LinkedIn automation tool operates using a dedicated IP address, also known as a proxy hosted on the internet, which helps shield your activity. Unlike tools that store data on local servers or your computer, cloud-based tools store everything online.

This also means such software can run even when your PC is off. In addition, you can select an IP address from your home country or any other country. What’s more, only cloud-based software can have multiple accounts and integrated inboxes. 

Lastly, cloud-based LinkedIn automation platforms mimic human behavior. In other words, they click and view pages on LinkedIn as humans would. This makes them virtually undetectable. It also means you can outreach new leads and send new connection requests carefree.

Extensions, desktop apps, and web browsers, on the other hand, lack a dedicated IP address and the ability to mimic human behavior. This often leads to bulk messaging, which can be risky. They also don’t support managing multiple LinkedIn accounts, and your computer needs to stay on for campaigns to keep running.

You won’t always find all the details about how LinkedIn automation tools work, though. If or when that happens, it’s best to reach out to their customer support.

Should I use a LinkedIn automation Chrome extension? 

No. While LinkedIn automation tools based on Chrome extensions might be cheaper, they come with significant risks. These extensions are not safe as they inject code directly into LinkedIn, making it much easier for the platform to detect automation. If caught, you could get your LinkedIn account restricted permanently.

Web browsers and desktop apps are slightly safer than Chrome extensions since they don’t inject code into LinkedIn. However, they still lack the advanced features and security that cloud-based tools offer. Thus, if you’re looking for safety and functionality, cloud-based options are the way to go.

Why you should use a cloud-based LinkedIn automation tool

If you want to avoid LinkedIn restrictions and get the most out of your automation software, go for a cloud-based solution. Unlike extensions, they don’t inject code into LinkedIn, and you don’t need to keep your PC on for them to work. They also mimic human behavior, so LinkedIn can't detect them. 

Besides being the safest option, cloud-based tools have added perks like integrated inboxes and support for managing multiple accounts.

What should you look for in a LinkedIn automation tool?

When selecting a LinkedIn automation tool, it’s important to know which features will best support your outreach efforts.

So, here is what you need to consider when choosing the best LinkedIn automation tool for yourself.

1. Cloud-based infrastructure

As mentioned, other types of LinkedIn automation tools either inject the code into LinkedIn or do not offer additional perks, such as an integrated inbox. 

So, to: 

• Get the best out of these tools,
• Avoid getting detected or bulk messaging, 
• And get your money’s worth, 

You should consider using only a cloud-based solution.

2. Drip campaign functionality

Why use LinkedIn automation just for scraping publicly available information when you can do much more with it? 

That’s right - some LinkedIn automation tools only have the data scraping option and do not allow you to set up your outreach campaigns. 

So, when choosing such a tool, think about what you want to do with it first. If you wish to use it as more than just a data scraper, opt for tools with a drip campaign feature. 

Or, even better, choose tools that offer Smart sequences - an algorithm that follows your leads’ behavior and acts accordingly.

3. Hyper-personalized messaging

Think LinkedIn automation means losing the ability to send personalized messages? Think again. The best LinkedIn automation tools have gone above and beyond to make personalization easy and effective—and they’ve nailed it.

For example, if you wish to personalize the text of your follow-up messages or InMails, you can use native variables such as:

• First name;
• Last name;
• Occupation;
• Company;
• Etc.

Moreover, some tools even let you create custom variables, giving you even greater control over your messaging. This way, your outreach stays personal, even when it’s automated.

4. Automatic stop feature when prospects reply

Worried about tools continuing to send messages even after a prospect responds? Don’t be. The best LinkedIn automation tools automatically stop follow-ups as soon as a lead replies. This lets you jump into the conversation or move them into another campaign without any awkward overlaps. So, keep this feature in mind when choosing the right tool for your needs.

5. Image & GIF Personalization

You can hyper-personalize your Images and GIFs with some tools, as well. And it’s worth it—this kind of personalization has been shown to boost response rates by up to 76%.

In the upcoming list of the best LinkedIn automation tools, we’ll highlight which ones offer this feature. So, stay tuned!

6. Advanced reporting capabilities

LinkedIn automation tools analyze your target audience’s behavior and give you detailed reports in real-time. That said, you can use them to track metrics like response rates, profile views, and accepted connection requests.

Some tools, like Skylead, even let you label leads, making it easy to calculate conversion rates.

Either way, the idea is to make data-driven decisions quickly. Just be sure to choose a tool with the analytics features that best align with your needs.

7. Integrated inbox to communicate with prospects

If you’re already using multiple tools, you probably know how difficult it is to navigate between the platforms to communicate with clients. Therefore, one feature you really need to consider is an integrated inbox. 

For example, Skylead’s Smart Inbox centralizes all your messages, leads, and communication channels in one place. This means no more hopping between software. Everything you need is right at your fingertips.

8. Integration with other tools

If your workflow depends on a CRM, don’t worry—you don’t have to give it up when choosing a LinkedIn automation tool. Just look for software that supports CRM integration.

CRM integration is invaluable for keeping your data flow seamless. It allows automatic data transfers between your CRM and the LinkedIn automation tool, so you can avoid the hassle of downloading and re-uploading CSV files.

Some tools achieve this through Zapier webhooks, APIs, or both. Whichever route you take, remember that integration is a necessity for productivity, not a luxury. Therefore, prioritize tools that can connect to your existing setup.

9. Support for multiple channels

LinkedIn automation tools are great for lead generation. But let’s be honest. Sales teams do their best work when they take the multichannel outreach route. Relying solely on LinkedIn outreach just isn’t enough anymore, especially with the LinkedIn connection limit pushing teams to explore alternative ways to reach prospects.

So, to maximize getting in touch with leads, search for a tool that combines LinkedIn automation with email outreach.

Speaking of email outreach, if you want to reach even more leads and bypass the email-sending limits, why not look for a tool that lets you connect multiple mailboxes? For example, Skylead allows you to add unlimited email accounts to one campaign and send thousands of emails a month at no extra cost. In other words, it enables you to contact your leads more effectively and achieve your goals.

18 Best LinkedIn automation tools [+free options]

Now that you’ve got all the info you need to choose the right SaaS product, let’s dive into the list of the best and most popular LinkedIn automation tools.

We’ve personally tested each one and evaluated them based on the following criteria:

• Audience score
• Pros
• Cons
• Pricing

Let’s get into it!

1. Skylead

Audience score: ⭐4.8 / 5.0

Yes, that’s us. Hi! 🙂 

Skylead is your one-stop-shop LinkedIn automation tool and cold email software. It offers sales teams, marketers, agency founders, and recruiters a chance to streamline their multichannel outreach efforts. 

With this tool, you save 11+ hours of work per week. This way, you have a lot of time to focus on lead nurturing and closing 3x more deals.

Moreover, Skylead is a cloud-based solution. You know what that means - you get extra features and don’t have to keep your PC turned on for it to work. In addition, you can integrate it with your favorite CRM via webhooks using Zapier, or you can transfer leads’ data between the two via API.

Furthermore, it is completely safe to use since it mimics human-like behavior. What’s more, it executes each action a different number of times every day to keep your account safe and healthy.

Lastly, Skylead’s reporting system and A/B testing will help you analyze your campaign metrics. Thus, you can clearly see what works best for your target audience and make data-driven decisions. 

That said, let’s get into the main features.

Smart sequences 

Skylead was the first tool on the market that started using Smart sequences—a groundbreaking algorithm that executes steps in the order you set, depending on your leads’ behavior. To clarify, a Smart sequence is a combination of different activities you can perform on LinkedIn and/or by email. 

What makes the Smart sequences smart is the if/else condition. To paint a better picture, let’s create a smart outreach sequence together. 

Say we wanted to invite a person to connect. There are 2 scenarios here: they can either accept the invite or not. That is where the If/else condition comes in handy.

If the person accepts the connection request, you can instruct Skylead to send a regular message, as shown in the example above. 

But if they don’t, you can send an InMail or even email if you’re open to taking the multichannel route.

In regular sequences, if the prospect doesn’t accept your connection request, the rest of the sequence stops. With Smart sequences, the flow continues, thanks to the conditions. 

Even if they don’t respond to these messages, you still have View and Follow steps to send them a subtle reminder. 

Lastly, you can have as many touchpoints in the Smart sequence as you’d like, and Skylead will do it all for you in real-time. Or, if you don’t wish to create a Smart sequence by yourself, you can use some of Skylead’s pre-tested Smart sequence templates.

With Smart sequences, you don’t have to spend countless hours reaching out to each lead manually. Skylead does it all for you, making your outreach 5x more effective than any other LinkedIn lead generation tool.

Unlimited email outreach

Having an email and LinkedIn outreach combo - a multichannel outreach tool in your LinkedIn sales strategy is a must in 2025. It creates a more engaging and well-rounded lead-generation experience for your prospects. More importantly, it shows them that you genuinely care about solving their pain points.

And when you factor in email outreach’s incredible ROI—$36 for every $1 spent—it becomes even clearer why this combination is so powerful.

What may surprise you is that Skylead is the only tool on this list that allows you to connect unlimited mailboxes. This means you can send thousands of emails a month without risking your domain’s reputation and without any extra costs.

But there’s more. Skylead’s integrated Smart Inbox ensures that whether your leads respond on LinkedIn, LinkedIn Sales Navigator, Recruiter, or email, you can manage all your conversations in one place.

Additionally, with clear icons, labels, and a user-friendly interface, you’ll always know where your prospects responded and their current status.

Email discovery & verification

When we said Skylead is a one-stop solution, we really meant it. 

Along with LinkedIn and email outreach, Skylead includes a built-in email discovery and verification feature. You can seamlessly add this step to your Smart sequence, and the tool will discover and double-verify your leads’ emails without interrupting your outreach flow.

In fact, ours is the only LinkedIn automation and cold email software that offers unlimited email discovery and verification. Most tools can only do one or the other. Others might collect publicly available emails, but only if the lead is already in your LinkedIn network. 

Infinite email warm-up

Ok, combining email with your LinkedIn outreach is all fun and games. But you can’t go into it unprepared.

To make sure your emails land where they are supposed to, your mailboxes must be properly warmed up.

Luckily, Skylead has partnered up with an email warm-up tool, InboxFlare, to make this a reality.

This tool allows you to warm up infinite email accounts to keep emails away from SPAM and, thus, protect your senders’ reputation. Completely free of charge, as long as you are a Skylead user.

What’s more, with InboxFlare, you get top-tier features like:

• AI-powered warm-up strategy perfectly suited to your domain
• Warm-up in 30+ languages to reach audiences across the globe
• Hyper-realistic warm-up with custom topics
• Domain health monitoring
• Deliverability testing

InboxFlare is compatible with all major email service providers (Gmail, Outlook, Zoho, etc.). But just in case it isn’t compatible with yours, you can add a mailbox using a custom SMTP.

Image & GIF hyper-personalization

Once you finally get through to that lead, you want to make an impact, don’t you? 

That’s when Skylead’s Image and GIF hyper-personalization comes into play! 

You can use it to offer products and services in a less conventional way, wish your clients happy holidays, schedule a casual meeting, and so much more! What’s more, by using it, you can increase your response rate by up to 76%, as we managed to do with this GIF!

Skylead does the heavy lifting by automatically pulling details like your lead’s profile picture, company logo, and other profile information. This means no more wasting time creating endless variations of the same image.

What’s more, Skylead is the only tool on the market that has a native, built-in image and GIF personalization. Other tools may ask you to pay extra for it, but not us!

Pricing

All of Skylead’s native features + access to InboxFlare come with a monthly subscription of only $100 per seat.

This makes it the most cost-effective of all LinkedIn automation tools.

But the features aren’t all you get. You also get videos, tutorials, sales hacks, support calls on how to perfectly target your leads, and a 1-on-1 onboarding with our customer success team to get you started!

2. LinkedIn Sales Navigator

Audience score: ⭐4.5 / 5.0

One tool that is familiar to all sales teams around the world is LinkedIn Sales Navigator. 

This LinkedIn Premium subscription plan is widely used for prospecting and social selling (as it has its own inbox).

Although primarily used by sales teams, including ours at Skylead, recruiters and marketers also use it to:

• Zero in on the leads,
• Gather information, 
• And perform outreach.

Pros

The main difference between Sales Navigator and LinkedIn Premium is in advanced LinkedIn Sales Navigator filters. 

You can choose among more than 50 Lead and Account filters, depending on whether you wish to find your ICP or Buyer Persona. 

Moreover, with LinkedIn Sales Navigator, you: 

• Get 50 paid InMails;
• Can create different lead lists;
• Set alerts for the leads;
• Set your Sales Navigator account leads preferences;
• Use an in-built Persona advance filtering;
• Get Buyer Intent insights.

Cons

Even though Sales Navigator is perfect for prospecting, it is not ideal for outreach on autopilot. However, other LinkedIn automation tools, such as Skylead, can integrate with it. Thus, you can get the best of both worlds. 

Simply grab the search URL or a lead list URL and paste it into Skylead. And just like that, you will have imported your lead into a campaign!

Pricing

If you are wondering how much does LinkedIn Sales Navigator cost, know that it has 3 pricing plans:

3. PhantomBuster

Audience score: ⭐4.5 / 5.0

PhantomBuster is an extension-based solution for data extraction. 

It acts as a sales and marketing tool that automates the scraping of publicly available data from LinkedIn, Sales Navigator, and other social media platforms. 

Pros 

PhantomBuster is not a LinkedIn automation tool with the full package. However, it does come in handy, as we found, and saves you a lot of time when you wish to scrape particular leads from LinkedIn or anywhere else.

It is a nice addition to outreach tools, as it saves your automated scraped data in CSV and JSON formats. Therefore, you can download them and upload them elsewhere to create outreach campaigns. 

Moreover, it also includes an email enrichment feature, allowing you to find email addresses. However, we were saddened to find out it doesn’t offer email verification, which means you risk higher bounce rates that could harm your domain’s reputation.

Cons

Although PhantomBuster offers automation for some LinkedIn actions (sending LinkedIn connection requests or messages), it doesn’t have Smart sequences. In other words, you cannot create your advanced workflows. Lastly, it doesn’t offer email outreach automation, and it is an extension, so it is not the safest tool to use. 

Pricing

PhantomBuster offers 3 different pricing options. 

The difference between them is in the time software runs during a 1-month period and the number of automated actions it performs:

4. TexAu

Audience score: ⭐ 4.2 / 5.0

TexAu is a data scraping tool with a Chrome extension and a desktop app. 

This is a direct alternative to PhantomBuster, which can send LinkedIn connection requests and messages and engage with posts on autopilot.

Pros

TexAu can scrape data from almost anywhere, including Facebook and LinkedIn groups, Google and LinkedIn search results, LinkedIn profiles, YouTube, Quora, and Twitter. We found this really useful, as it gave us more sources to find leads.

Moreover, this software offers email enrichment, which we also found helpful. In other words, it can analyze LinkedIn accounts and find and verify business emails. 

Cons

People on review websites reported having difficulty setting up proxies. What’s more, there are frequent bugs and a lack of tutorials for beginners, as pointed out in this review that says:

‘’There are some UI and UX improvements to be made, and there is also a bit of a learning curve.’’

Lastly, TexAu doesn’t have Smart sequences and an integrated inbox like Skylead does.

Pricing

Like PhantomBuster, TexAu has 3 plans, with pricing depending on the time software executes the activities, email verification credits, and more. 

5. Dux-Soup

Audience score: ⭐ 4.1 / 5.0

Next in line, we have Dux-Soup. Originally a Chrome extension, it has since expanded to offer an additional cloud-based solution.

Pros

Dux-Soup is an easy-to-use LinkedIn automation tool that's a good fit for beginners or small teams. 

It allows you to create simple drip campaigns using the following steps:

• View 
• Follow
• Invites to connect
• LinkedIn message

It also supports both free and paid inMails, which we didn’t find to be the case with many other tools on the list, except for Skylead.

Moreover, it also integrates directly with some of the best CRM software for sales, Pipedrive and HubSpot. 

Finally, the cloud-based solution provides added flexibility and security, making it more reliable than the Chrome extension alone.

Cons

Dux-Soup lacks some advanced features like Image and GIF hyper-personalization, Smart sequences, and email automation. Additionally, the cloud-based option is only available on the highest-tier plan. This means lower-tier users are forced to rely on the Chrome extension, which isn’t the safest.

Pricing

Dux-Soup has Individual, Team, & Agency pricing plans available with multiple sub-plans:

6. LinkedHelper 2

Audience score: ⭐ 4.8 / 5.0

Unlike Dux-Soup, Linked Helper is a LinkedIn automation tool based on a desktop app. Unfortunately, this still means that it has no dedicated IP address and the possibility of running multiple accounts. In addition, your PC needs to be on for it to work in the background.

Pros 

LinkedHelper 2 offers the creation of a LinkedIn Recruiter-based campaign to help all recruiters out there manage potential candidates.

All processed contacts are stored in its internal CRM. Here, you can view the history of contacts through all your campaigns, search by tags, and add notes. LinkedHelper 2 also has an integrated inbox, which came in handy to us when we wanted to interact with leads manually.

Cons

LinkedHelper doesn’t have some other more advanced features that many other LinkedIn automation tools already have. 

These features include:

• Image and GIF hyper-personalization
• Smart sequences 
• A/B testing

Additionally, it does not have email automation.

Pricing

For as low as $15 per month, you will get some basic lead generation options. 

However, bear in mind that you’re limited to sending 20 connection requests and 20 messages a day under this Standard plan.

Nonetheless, if your requirements exceed this, LinkedHelper 2 also offers a Pro plan at $45 that lets you send unlimited connection requests.

7. Zopto

Audience score: ⭐ 4.3 / 5.0

This LinkedIn automation software is a cloud-based solution for social selling. 

Zopto is compatible with LinkedIn Sales Navigator, LinkedIn Premium, and Recruiter accounts. 

Pros

Firstly, Zopto offers an email enrichment feature. In other words, it can find business emails, like Skylead, PhantomBuster, and TexAu, and verify them. 

Additionally, Zopto includes LinkedIn post scheduling and A/B testing, along with an integrated inbox and CRM integration via Zapier or API. 

Moreover, the recently added Smart sequences let users create dynamic outreach flows triggered by lead behavior that mix LinkedIn and email actions. Zopto also provides basic automation on X in the form of automatic post likes.

Cons

While Zopto includes email enrichment, it limits how many leads you can enrich based on your pricing plan. Moreover, despite its Smart sequences, Zopto lacks advanced features like image and GIF hyper-personalization. Not to mention, its X automation is limited to post liking.

Pricing

Zopto comes with a total of 4 pricing plans:

8. MeetAlfred

Audience score: ⭐ 3.2 / 5.0

MeetAlfred is a cloud-based software with automated social media features. 

It focuses on social selling via your LinkedIn profile. In addition, it can schedule posts on Instagram, X, and LinkedIn.

Pros

This LinkedIn automation tool lets you create drip campaigns combining:

• Profile views
• Invites to connect
• Messages
• Free inMails
• Emails

Additionally, all processed contacts are stored in MeetAlfred’s internal CRM. This means you can easily access and manage all your 1st-degree connections information and filter the contacts by company, industry, type of LinkedIn account, X, and much more. 

MeetAlfred also offers integrated inbox and email automation.

Cons

MeetAlfred lacks Smart sequences, email discovery, and verification features. It also doesn’t include native GIF and image personalization. You can personalize visuals while using it, but only if you subscribe to a third-party tool, Hyperise, which they integrate with. Naturally, this will cost you extra.

Pricing

MeetAlfred offers 3 pricing plans: 

And if you decide to take a Hyperise subscription alongside MeetAlfred, plan for an additional $69 a month.

9. Dripify

Audience score: ⭐ 4.6 / 5.0

This cloud-based LinkedIn automation tool works with Premium, Sales Navigator, Recruiter Lite, and basic LinkedIn accounts. 

Pros

Dripify allows the creation of sales funnels on LinkedIn by automating some actions as a part of their sequence with conditions. These actions include viewing profiles, sending regular messages and connection requests, and skill endorsement. 

In addition, you can integrate other software, such as HubSpot, through Zapier. Lastly, it supports A/B testing and has a Recent activity feature on its reports page.

Cons

Dripify indeed offers Smart sequences. However, only Pro & Advanced users can use them. In addition, you don’t have the option to automate the paid InMail step.

Secondly, Dripify has no email automation feature. Thus, you can’t get to leads who aren’t active on LinkedIn.

Additionally, you cannot send more than 75 connection requests a day. And while there is activity control, you need to be an Advanced user to access it. 

Dripify also doesn’t offer Image & GIF hyper-personalization, nor can you create custom variables using it

Lastly, Dripify doesn’t have an email discovery and verification feature. So, if email is part of your outreach, you’d be better off with a Dripify alternative.

Pricing

Dripify has 3 different pricing plans:

10. Expandi

Audience score: ⭐ 4.3 / 5.0

Expandi is a cloud-based LinkedIn automation tool with support for both LinkedIn and email outreach. 

Pros

Expandi published its Smart sequence feature a year after Skylead did, making it the second tool on the market to do so. They offer additional actions such as skill endorsement and following companies, which we found useful (though, not essential).

Like Skylead, Zopto, and LinkedHelper 2, Expandi has the option of creating LinkedIn Recruiter-based campaigns. 

Lastly, Expandi can integrate with any other tool via Zapier webhooks. 

Cons

Expandi offers Image and GIF hyper-personalization, but like MeetAlfred, it outsources this feature to Hyperise. Thus, it will cost you extra. What's more, it’s worth noting that this Hyperise package is limited to 5 templates and 5,000 impressions, with each image view counting toward that limit.

In addition to the extra cost, Expandi lacks email discovery and verification. These features are essential for domain safety and verified multi-touch approach. Expandi can scrape publicly available email addresses from the leads’ LinkedIn profiles once connected to them. Unfortunately, these emails are almost always personal ones.

Lastly, many users on review websites report that this tool has become too buggy to use lately, with one user going as far as to say it’s:

‘’A whole lot of mess.’’

Thus, how about you opt for an Expandi alternative instead?

Pricing

Expandi has one pricing plan of $99 per month.

However, the Hyperise integration adds an additional $69 per month, bringing the total to $148 per month.

11. We-Connect.io

Audience score: ⭐ 4.6 / 5.0

We-Connect.io is a cloud-based LinkedIn automation tool, like Skylead, Dripify, Zopto, and Expandi. 

Pros

We-Connect.io has A/B testing, a convenient feature for those who are still researching their perfect outreach strategy or wish to test different outreach messaging.

In addition, the tool has a Smart sequences feature, which lets you combine different LinkedIn and email actions triggered by conditions.

Whether your prospects come from LinkedIn Premium or Sales Navigator, you’ll be able to see them, as We-Connect.io has an integrated inbox, too. 

Moreover, it has auto endorse and post-engagement features that we liked, as well as API and Zapier integration. 

Cons

Sadly, We-Connect.io doesn’t offer advanced features like Image & GIF personalization or email discovery and verification. Email automation, while there, isn’t available for users of their Starter plan. Finally, unlike Skylead, they don’t offer 1-on-1 onboarding sessions to every new user.

Pricing 

We-Connect.io has a total of 3 pricing plans available:

12. Octopus CRM

Audience score: ⭐ 4.5 / 5.0

This is another extension-based LinkedIn automation tool. 

As it is designed for LinkedIn automation only, Octopus CRM users can solely perform LinkedIn outreach once they connect their LinkedIn profiles.

Pros

One of the main features of Octopus CRM is that it allows you to send bulk messages to 1st-degree contacts. Moreover, the tool is capable of viewing your leads’ profiles, sending them invites to connect, and endorsing their skills.

In addition, its reporting page has very detailed analytics for the features it offers. The report page includes various activities, such as the number of connection requests sent or the current Social Selling Index. 

Lastly, Octopus CRM supports Zapier and HubSpot integration.

Cons

Firstly, as it is a browser extension, this LinkedIn automation bot is not the safest to use. Secondly, it doesn’t have Smart sequences, nor does it have an InMail message step.

Lastly, Octopus CRM supports all LinkedIn subscriptions. However, you need to pay the highest subscription plan if you use a Recruiter account. 

Pricing

Depending on the features available, Octopus CRM offers 4 pricing options:

13. Salesflow

Audience score: ⭐ 4.2 / 5.0

SalesFlow is a cloud-based solution with an integrated inbox and its own CRM. 

It is adequate for anyone who wants to leave the campaign running to professionals, even though the features available are modest.

Pros

In SalesFlow, you can send up to 2,000 LinkedIn messages and follow-ups. The tool also supports email automation, meaning you get to take advantage of full multichannel channel outreach.

In terms of campaign sources, you can set up automated campaigns in SalesFlor using either:

• Sales Navigator search
• Or LinkedIn search.

You can also personalize your messaging with variables, both pre-set and custom ones.

Cons

Unfortunately, SalesFlow doesn’t offer email discovery, verification, or Smart sequences features. Furthermore, it doesn’t have any image personalization capabilities, so you cannot go all personalized for your prospects. 

Lastly, it doesn’t support Recruiter campaigns, nor can it send paid inMails, like most LinkedIn automation tools we tested.

Pricing

SalesFlow has 3 pricing plans: 

14. LinkedFusion

Audience score: ⭐ 4.3 / 5.0

Another LinkedIn automation tool worth mentioning is LinkedFusion. 

It is a cloud-based solution with an integrated inbox that perfectly works with any LinkedIn account. 

Pros

With LinkedInFusion, you can personalize messages with a few variables like name, company, and location. It also supports campaign creation from the CSV file.

You can also connect it with any other app through Zapier. 

What’s more, it natively integrates with Google Sheets, plus it offers native integrations with most CRM software (e.g., HubSpot). 

Lastly, LinkedFusion team provides many LinkedIn tutorials that explain advanced growth hacks. 

Cons

LinkedFusion doesn’t have Smart sequences, and some users reported on Capterra that the existing sequences are not easy to set up.

Furthermore, even though it offers image personalization, it does so through Hyperise, so you need to pay extra per month. 

Lastly, its pricing plan limits how many connection requests you can send per day.  

Pricing

LinkedInFusion has 3 pricing plans in store. They depend on other features and the number of connection requests and messages you can send per day:

To personalize your images and GIFs using Hyperise, count on paying an additional $69 a month.

15. Lead Connect

Audience score: ⭐ 4.2 / 5.0

Lead Connect is an extension-based tool that supports LinkedIn Basic or Sales Navigator search campaigns. It also lets you create campaigns from CSV files.

Pros

Lead Connect has a pretty simple drip campaign with only a few steps available. On the other hand, it offers various sequence and message templates, which we liked. However, the number of templates depends on the pricing plan. 

Integration-wise, you can link Lead Connect with HubSpot. In addition, you can even get the email discovery feature thanks to the integration with other tools such as Hunter.io. However, you will need to pay extra for it.

Cons

Lead Connect doesn’t offer Smart sequence like Skylead or Expandi does. In addition, it doesn’t support Recruiter integration and needs Zapier to integrate with other CRM software. Lastly, you can’t use it to personalize images or GIFs of any kind.

Pricing

LeadConnect offers 4 subscription plans based on the number of templates, connection requests, and messages you can send per day:

16. Waalaxy

Audience score: ⭐ 4.5 / 5.0

LinkedIn automation tool, Waalaxy, is a cloud-based software. 

However, its free version uses a Chrome extension to perform automated tasks. This means it’s not the safest to use since it injects code into LinkedIn and acts like a bot. 

Pros

With support for LinkedIn and email, Waalaxy lets you reach prospects through their preferred communication channels.

That said, you can use it to create automated campaigns from:

• LinkedIn search URLs,
• Sales Navigator lead lists,
• And CSV files.

Furthermore, you can experiment with A/B testing using this software and use its AI assistant to craft messages.

Cons

As its free version is extension-based, Waalaxy is not the safest tool to use. In fact, many users on review websites have reported having their LinkedIn account banned once they started using this tool.

In addition, it doesn’t have image & GIF personalization, and it only has 3 text variables: company, first and last name. We found them limiting, to say the least.

They do offer Smart sequences, but the problem is you can’t build your own. Instead, you are limited to their sequence templates. Lastly, they don’t have native email discovery & verification features, and their integrated inbox costs extra.

Pricing

Waalaxy has 4 different pricing plans:

You also need to pay an additional $22 a month for the LinkedIn inbox.

17. Salesloop

Audience score: ⭐ 3.5 / 5.0

As a fairly new cloud-based solution on the market, Salesloop works with all LinkedIn Premium account types.  

Pros

Salesloop lets you create a simple 2-step drip campaign with no conditions from LinkedIn search results or Sales Navigator lead lists. In addition, you can create a campaign using a CSV file, where you can define custom variables.

Salesloop also allows you to download a CSV report, which we liked.

And if you are not automation savvy, they also offer a done-for-you deal. Just bear in mind that you need to pay a steep price for it.

Cons 

Salesloop doesn’t have Smart sequences. Furthermore, the drip campaign doesn’t support many LinkedIn activities. In fact, it supports invite-to-connect and follow-up message steps only. What’s more, the tool has no email automation and doesn’t integrate with any CRM. Lastly, the option to personalize images and GIFs isn’t there, either.

Pricing

Salesloop has 3 pricing plans with the monthly cost of:

18. IFTTT

Audience score: ⭐ 4.6 / 5.0

This tool is not your standard LinkedIn automation tool, as it’s not for lead generation. 

However, it is extension-based, and you can use it to automate your LinkedIn activities, such as publishing content, sharing a link, or an update. 

It was created mainly to automate activities on countless platforms, including WordPress, Twitter, Instagram, Facebook, Evernote, and others.

That said, it doesn’t automate LinkedIn messages. 

Pricing

The pricing of IFTTT is fairly simple. In fact, there are a total of 3 plans available:

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Frequently asked questions (FAQs)

We’ve noticed some questions regarding LinkedIn automation tools burning online with no answers. At least not the precise ones. So, let’s change that.

Is LinkedIn a lead generation tool?

LinkedIn is a social media platform used by professionals. Marketers, salespeople, and recruiters also use it to find and generate new leads via LinkedIn campaigns. It is not a lead generation tool, per se, but, rather, a place where you can generate leads using different LinkedIn automation and generation tools.

Can you automate lead generation on LinkedIn?

Yes. For example, you can find the leads’ data through LinkedIn prospecting. Then, use automation tools to scrape the contacts and create a sequence to reach out to them on autopilot. In other words, with LinkedIn automation tools, you can automate parts of LinkedIn lead generation activities.

How do you automate in LinkedIn?

By using LinkedIn automation tools, you can automate LinkedIn lead generation tasks. The activities you can automate range from data scraping to sending connection requests, follow-up messages, InMails, follows, and profile views. Simply log into your LinkedIn automation tool and select the activities you wish the algorithm to perform. 

What is an automation tool in LinkedIn?

The automation tool for LinkedIn is software used to perform different activities on LinkedIn that you usually do manually. In other words, these tools automate LinkedIn activities such as profile views, following other LinkedIn users, sending connection requests, regular LinkedIn messages, or InMails.

Is Linkedin automation illegal? 

No. LinkedIn automation isn’t illegal. However, since LinkedIn doesn’t like its users to use automation, it carefully analyzes accounts’ activities. If it registers unusual activity, LinkedIn can restrict your account. So, be careful about which LinkedIn automation tool you choose and inform yourself of what is considered a cause for restriction.   

Does LinkedIn allow automation tools?

No. LinkedIn doesn’t like its users to use automation. That is why they imposed limitations, such as the number of connection requests sent per week. They even analyze users’ behavior and can restrict your account if they notice anything suspicious. Thus, if you want to use LinkedIn automation, it’s better to choose a tool like Skylead that operates safely.

Is there a LinkedIn bot?

LinkedIn automation tools (also known as LinkedIn bots) are software that use bots to automate your activities on LinkedIn. Sales teams and recruiters around the world use LinkedIn automation tools to automate tasks such as sending connection requests, messages, and inMails to get in touch with the leads.

Ready to automate your LinkedIn outreach?

Now that you are familiar with the most popular LinkedIn automation tools, which one would you choose?

…Skylead, of course! 😉

Jokes aside, our advice is to go with the tool that gives you the most options you need for your business. And the more comfortable you get with automating your LinkedIn outreach, the more creative you’ll become in generating leads and setting yourself apart from the competition.

Not sure which features to prioritize in LinkedIn automation tools? Here’s a list of 7 must-have features for a reference:

Now, go and automate your LinkedIn outreach and reach those ambitious goals!

Let’s chat! Drop by and say hi to our customer support team, and let them help you sign up for Skylead’s 7-day free trial. We can’t wait to meet you!

Did you know that over 80% of B2B leads generated through social media come from LinkedIn? This is no surprise, seeing as LinkedIn is home to over 1 billion professionals from over 200 countries. Nonetheless, scaling LinkedIn lead generation is anything but easy. And as an agency or owner of a SaaS business with limited time to spare, you definitely can’t do it manually. You need a tool that you could theoretically build, but at what cost? Or, at the very least, additional employees who further raise operational expenses. So, what’s the solution? White label LinkedIn lead generation tools and services. 

These solutions allow you to scale your lead gen without the complexity of doing it yourself. You get expert-built solutions that are ready to deploy under your brand—saving you time, money, and the hassle of reinventing the wheel.

We’ve built Skylead from scratch to help generate leads on LinkedIn at mass. But realizing that not everyone can do it, we decided to also offer it as a white label solution that you can immediately rebrand as your own and resell to your clients.

Of course, there are additional tools and services that you can white label. We’ve done the legwork for you, research-wise, and are bringing you what we personally believe are the best 8 on the market.

But first, let’s get into the process of white labeling LinkedIn lead generation tools/services and the benefits of doing so in greater detail.

What is white label LinkedIn lead generation?

White label LinkedIn lead generation is a solution that allows agencies and businesses to offer LinkedIn lead generation tools and services under their own brand without having to develop or manage the technology themselves. 

You’re essentially leveraging a pre-built system or service created by an external provider. But to your clients, it looks like something your company created from scratch.

A white label provider handles the backend—building, maintaining, and sometimes even running the lead generation campaigns. In the meantime, you handle the client-facing side. 

So, yes, by opting for the white label route, you get a plug-and-play solution. One you can rebrand, resell, and customize to fit your business model perfectly.

White label solutions for LinkedIn lead generation typically fall into 2 categories:

• Tools: These are platforms that automate lead generation. They let you set up campaigns, analyze results, and manage multiple LinkedIn accounts and leads without the manual effort.
• Services: These are done-for-you solutions where a team manages the entire lead gen process on your behalf.

Benefits of white label LinkedIn lead generation tools and services

Many would tell you to never take shortcuts in life. 

But when it comes to white label solutions, we say go for it, and here's why:

1. You get to save time and resources

Building your own LinkedIn lead generation system takes time and resources. Lots of it. What’s more, you have no guarantee of ROI. White label solutions eliminate these worries. You get an out-of-the-box tool or service that’s ready to go and frees you up to focus on what matters. Growing your business.

2. You can expand your service offerings

Clients love convenience. And being able to offer LinkedIn lead gen as part of your services can for sure help you unlock a new revenue stream and win more business. Plus, the ability to rebrand the solution makes it seamless for your clients—they’ll see it as a natural extension of your expertise.

3. You get to scale without growing pains

Let’s face it: hiring and training a team to manage LinkedIn campaigns or develop software isn’t just costly—it’s risky. Luckily, white label solutions let you scale your offerings without operational headaches. After all, the infrastructure to do so is already there. 

Not to mention, using such a solution lets you skip the upfront investment and ongoing costs. You get a fully developed system designed to deliver results. For a fraction of what you’d spend building your own, at that.

4. White label lead gen solutions take the pressure off

If something goes wrong, in most cases, the third-party providers will be the ones solving the problem. Not only do they usually offer customer support services, even for the white label version, but they also fix actual bugs and malfunctions in the product itself. Your job is only to handle the clients, as we already mentioned.

5. They let you focus on your core business

If you’re planning on adding LinkedIn lead generation to your offerings, why spread yourself too thin trying to master it when you can focus on your strengths? Opt for a white label tool or a service to delegate the technical and operational complexities to experts.

6. You get the luxury of choice

Whatever the product or service you want to white label, there are plenty of options out there to choose from. Yours is only to do the thorough research and decide which one will suit your and your client’s needs best and, then, sell it well. Instead of wasting time creating a single product that, at the end of the day, might not even be as developed and successful as some of the ones on the market, just pick the one that has all the right features for you. 

8 Best white label LinkedIn lead generation solutions

Speaking of choosing the right LinkedIn lead generation solution to white label, we’ve drastically narrowed down your options.

That said, we took the time to research and analyze 8 best on the market and divided them into 2 categories:

1. Tools
2. Services

The criteria we used for the evaluation included:

• Client score
• Key features
• White label customization capabilities
• Availability and quality of customer support

So, without further ado, let’s move on to our top picks!

White label LinkedIn lead generation tools

1. Skylead

Client score: 🌟 4.8 / 5.0

If you’ve ever thought of incorporating outreach into your lead generation agency, or whether you are doing lead generation on LinkedIn or via email, we might have the perfect tool for you—Skylead.

Key features

Skylead is a LinkedIn automation and cold email software that provides you with everything you need in one place and with no 3rd party tools.

What does that mean? 

To begin with, Skylead does LinkedIn automation for lead sources from:

• LinkedIn, Sales Navigator, and Recruiter search, Sales Navigator lead lists, and Recruiter Pipeline URLs,
• An imported CSV file,
• Or it can target leads who reacted to a certain LinkedIn post ("Post-engagement campaign"). 

In other words, Skylead automates part of LinkedIn prospecting.

Furthermore, Skylead has an email discovery & verification feature that finds your leads’ business emails even without being connected on LinkedIn. This allows you to do a cold email campaign or use email outreach with LinkedIn outreach simultaneously.

The latter is possible through our Smart sequences. We were the first tool on the market to introduce this groundbreaking algorithm, which combines LinkedIn and email actions with if/else conditions. The result is coherent outreach flows that adjust according to your leads' behavior to reach them in the fastest way possible. In a personalized manner, at that, thanks to our image and GIF hyper-personalization feature.

What’s more, we don’t put a cap on how many emails you can add or send through Skylead. You can connect unlimited email accounts (mailboxes) to the tool. Skylead will auto-rotate between them to help you send tens of thousands of emails a month at no extra cost. 

And thanks to our partnership with one of the best email warm-up tools on the market, InboxFlare, you also get to warm up unlimited email accounts to keep your emails away from spam. Did we mention this is free for our users, as well?

And to further reinforce your lead generation process on LinkedIn (and email) we have a Smart inbox. Smart inbox is home to all your LinkedIn correspondences and emails. Here, you can nurture your leads to conversion, leave notes, and label them to track conversions and ROI. 

Moreover, Skylead supports 2-way integrations with CRMs and other tools through Zapier webhooks and API. This makes it simple to incorporate into your (and your clients) existing workflow.

And since the tool is cloud-based, you’re also covered in the safety department. Skylead assigns a dedicated IP address to each user, clicks and scrolls through LinkedIn as a human would, and randomizes delays between actions. These 3 safety features make it human-like and undetectable to LinkedIn.

What more could you ask for?

White label capabilities

As you can see, this is your ultimate one-stop-shop tool. But if you decide to white label Skylead for LinkedIn lead generation purposes, what's in it for you?

New revenue streams

Skylead’s white label option opens doors to diversify your services. Offer a branded lead generation tool to your clients and create a steady flow of extra revenue without needing to develop a solution yourself.

Retain clients and stay competitive

By adding a top-tier LinkedIn lead generation tool to your portfolio, you make sure your clients get what they need directly from you. This not only increases retention but also sets you apart from competitors in the market.

Flexible growth on your terms

With our low entry requirements, you can start small and scale as you grow. Invite unlimited co-workers to collaborate easily, charge your own prices, and increase your profit margins with reduced per-seat costs as your client base expands.

Brand customization

Your version of Skylead will be customized entirely to match your brand. You’ll get a platform in your colors, hosted on the subdomain of your choice, all set up within 7 days—no additional fees required. If you want, we can also remove certain features to make sure you and your clients get exactly what you’re looking for. Nothing more, nothing less.

Seamless client support

Skylead’s support team will assist your clients via in-app chat and WhatsApp under your brand. Meanwhile, the help center, also branded to your agency, will be available on your subdomain to maintain a cohesive client experience.

Easy management and insights

The agency dashboard allows you to oversee all accounts effortlessly. Assign roles, manage admins, and track activity, all from one place. Skylead’s GTM integration further enhances analytics, letting you monitor user behavior, track registrations, and measure ad performance to optimize your efforts for conversions.

Personal guidance

You’ll have a dedicated success manager available to support you every step of the way during onboarding and beyond through a dedicated Slack channel or via WhatsApp. Therefore, help is always just a Slack message or a call away.

Custom in-app banners and guides

Need a banner or a quick guide in your language to help your clients out? No problem! We can create it exactly the way you want and feature it directly on the platform without extra cost. It’s a simple way to streamline in-app communication and keep everyone on the same page.

Direct integration with other tools

Why send your clients bouncing between tabs? Let them open external tools directly within the platform with iFrame. No extra logins, no interruptions—just everything they need in one smooth, uninterrupted flow.

Advanced customization with API access

We offer over 70 API endpoints, thus giving you unparalleled flexibility. Access them to integrate external tools, automate additional processes, and tailor the platform to your clients’ specific needs for an even more personalized experience.

Pricing

Generally speaking, Skylead comes at a single price of $100 per seat.

However, our white label clients enjoy custom pricing solutions. This means the cost-per-seat is influenced by the number of active seats and client volume. Curious to learn more? Our sales team is just a call away - schedule yours today.

Should you white label Skylead?

We say, absolutely!

Skylead offers advanced features that make it the perfect tool for agencies looking to provide LinkedIn lead generation under their own brand.

Denis Goyal, a Co-Founder & COO of the lead generation agency in India, agrees with this, having said that:

‘’Through Skylead, our prospecting and outreach have become very strong, so now we are thinking of doing it as a service for some of the businesses.’’

Combine one-of-a-kind features with full branding capabilities, seamless client support under your name, and advanced analytics through GTM integration, and you have a tool that not only scales with you but also helps you stand out among competitors.

So, if you’re serious about expanding your agency’s offerings, retaining clients, and building a profitable revenue stream, white labeling Skylead is a no-brainer.

2. Zopto

Client score: 🌟 4.3 / 5.0

Zopto is a tool with a cloud-based infrastructure, making it a safer and more reliable solution for LinkedIn lead generation.

Key features

Zopto is compatible with all LinkedIn Premium plans, including Sales Navigator and Recruiter.

What makes it useful is that it doubles down not only as a LinkedIn automation tool but also as one of the best cold email software, like Skylead. This means you can use it for LinkedIn and email outreach simultaneously.

Similarly to Skylead, Zopto has Smart sequences feature that helps you build outreach sequences where LinkedIn and email steps are triggered based on conditions.

It’s capable of performing typical LinkedIn tasks on autopilot, including: 

• Viewing and following profiles
• Sending connection requests
• Sending messages and inMails

Nonetheless, you can also use it to automatically like your leads’ posts, give endorsements, and send greetings.

Zopto also includes Zhoo, an AI assistant powered by ChatGPT-4 that helps you generate LinkedIn messages and emails. It comes with a global inbox where you can reply to all of these, too.

White label capabilities

If you’re interested in white labeling Zopto, here’s what you’ll get:

• Custom branding - They’ll rebrand the platform with your logo and configure it on your domain shortly after signing up.
• Agency-level dashboard: You get instant access to a partner-level dashboard, where you can manage users, monitor campaigns, and oversee performance.
• Flexible pricing - Zopto offers a tiered pricing structure based on user volume, like Skylead, thus allowing you to maximize your margins as your client base grows.
• No lock-in contracts - You have the option to choose between monthly or quarterly plans if you’re not ready for long-term commitments.

And while Zopto takes care of hosting and maintenance, their support stops there. So, if any issues arise, it’s entirely up to you and your team to handle them.

Moreover, you don’t get the ability to tailor the platform features to meet specific client needs, like you do with Skylead.

Finally, Zopto doesn’t support custom in-app banners or guides. Thus, it is harder to streamline communication and guide your clients directly within the platform.

For pricing and additional information, be sure to check out their website.

Should you white label Zopto?

Zopto’s white label option comes with a relatively high setup fee of $997. This might not suit smaller agencies or businesses with tighter budgets.

If you have the resources to manage technical challenges and your client base justifies the cost, this can be a reliable white label LinkedIn lead generation tool.

Otherwise, it might be worth exploring alternatives that provide more support and/or lower entry costs.

3. MeetAlfred

Client score: 🌟 3.6 / 5.0

MeetAlfred is an automated LinkedIn lead generation software built for small businesses, salespeople, and agencies.

Key features

While primarily focused on LinkedIn, MeetAlfred also offers multichannel outreach capabilities. Namely, it supports email outreach and automatic post liking on X.

As for LinkedIn lead generation activities, the tool can automate:

• Profile views,
• Sending connection requests,
• Messages, 
• And free LinkedIn InMails.

One standout feature of MeetAlfred is its internal CRM, which simplifies lead management by keeping them organized in one place. 

Additionally, the tool includes an integrated inbox for managing LinkedIn messages, though this feature doesn’t extend to other communication channels.

To expand its functionality, MeetAlfred supports 3rd-party integrations via Zapier. Thus, it makes it easy to connect with other tools your users might already be using.

White label capabilities

MeetAlfred offers a white label LinkedIn lead generation option for teams with over 5 users under their Teams plan.

Here’s what you can expect from it:

• Instant activation - The white label feature can be activated by an admin directly within the tool with just a single click. The entire setup process takes less than 5 minutes. This makes it one of the fastest solutions for getting started. If needed, you can also deactivate it just as easily.
• Custom branding - You can rebrand the platform on your own by uploading your logo, selecting a custom color scheme, and linking it to your domain.
• Custom email address -  MeetAlfred allows you to set up a custom email address for system notifications. This means any automated emails sent by the system will appear as if they’re coming from your chosen address rather than the default "help@meetalfred.com."
• Priority support - Available for teams with over 10 users.

That said, MeetAlfred’s white label solution for LinkedIn lead generation comes with notable limitations. While the option for customization exists, you’ll need to handle the entire process yourself. Their team won’t guide you through setup or assist with linking a subdomain, leaving all the effort to your internal team.

Although their support team is available to assist you if issues arise, client communication is entirely your responsibility. This means if a client needs help, you must first contact MeetAlfred’s support, wait for a resolution, and then relay the information back to your client. This can lead to delays and dissatisfaction.

As for analytics, MeetAlfred does provide admin insights, but these are fairly basic compared to the advanced analytics offered by Skylead and Zopto.

For more details, pricing, and white label conditions, consult their website.

Should you white label MeetAlfred?

MeetAlfred can be a good option if you’re looking for an easy way to start offering a branded LinkedIn lead generation tool. Its quick setup, custom branding options, and integrated CRM make it user-friendly and accessible, especially for smaller agencies or teams just getting started.

However, it’s important to note that MeetAlfred lacks some advanced lead generation features, such as Smart sequences or the ability to hyper-personalize images and GIFs. These omissions could make the tool feel too basic for agencies or businesses with higher requirements.

4. Salesrobot

Client score: 🌟 4.6 / 5.0

Salesrobot is another tool with a white label option for lead generation on LinkedIn, suitable for all-size businesses.

Key features

The main difference between Salesrobot and other software we talked about is in its infrastructure. 

Namely, albeit cloud-based, it uses a Chrome extension to perform automated LinkedIn lead generation activities.

Speaking of activities, your users can authorize it to:

• Like their leads’ latest posts, 
• Leave comments, 
• Follow them, 
• Send connection requests, 
• And even endorse their skills.

Salesrobot doubles as an email automation tool, meaning it can send emails on behalf of your users, too.

It provides multiple ways to pull prospects into your campaigns, making it possible to target leads from:

• CSV files
• LinkedIn search URLs
• Sales Navigator search URLs
• LinkedIn groups
• LinkedIn events
• Post comments

Moreover, it can easily fit into your users' existing tech stacks thanks to direct integrations with popular CRMs and 2-way integrations via webhooks.

It also includes a mini CRM equipped with smart reply detection. This feature makes it possible to manage conversations, tag positive leads, and apply advanced filters.

White label capabilities

Should you decide to make Salesrobot your go-to white label LinkedIn lead generation tool, you will get:

• Custom branding & subdomain - Salesrobot creates your version of the platform in your colors and branding, hosted on the subdomain of your choice. 
• Branded email communication - You can configure a support email that uses your domain to make sure all system notifications and messages carry your brand's identity.
• Client support - Salesrobot’s team provides client support via in-app chat while acting under your brand. Additionally, their help center is available on your subdomain as a self-help resource for your clients.
• Agency-level control - The platform includes a dashboard where you can manage client accounts, assign roles and permissions, invite team members, appoint admins, and oversee all activity.

However, there are certain disadvantages to consider with Salesrobot's white label solution.

Namely, their feature flexibility is limited. This means you cannot ask to have certain features removed, as you can with Skylead.

Furthermore, their analytics lack depth. For instance, they don't integrate with Google Tag Manager (GTM). Therefore, they cannot provide detailed tracking or insight into user behavior.

But perhaps the biggest disadvantage is Salesrobot's infrastructure. Since it relies on a Chrome extension for LinkedIn automation, it's not the safest lead generation tool to white label.

Salesrobot offers dynamic pricing. This means how much you pay will depend on how many clients you have. Nonetheless, they don’t reveal the price of their white label lead gen solution. Thus, if you need more information regarding costs, get in touch with their sales team. 

Should you white label Salesrobot?

The more clients you have, the lower the cost per account. This makes Salesrobot a scalable option for growing agencies looking for a done-for-you LinkedIn lead generation solution.

But the catch is that Salesobot uses a Chrome extension to perform activities on LinkedIn. The platform discourages automation tools and has a system in place to detect extensions, seeing as they inject code into it. As a result, there's a real chance your clients will get their LinkedIn accounts restricted at one point or another. 

That said, you may want to explore alternative white label tools that rely on cloud-based infrastructure for LinkedIn automation.

5. Expandi

Client score: ⭐4.3 / 5.0

Expandi is another cloud-based LinkedIn automation and email outreach software, like Skylead, that helps small businesses, salespeople, and marketing teams scale their lead gen.

Key features

While primarily focused on LinkedIn, Expandi is a multichannel solution. That’s because it supports both LinkedIn and email outreach as part of its automation workflows.

As for LinkedIn lead generation activities, the tool can automate:

• Profile views
• Sending connection requests
• Follow-up messages
• LinkedIn InMails

Additionally, Expandi includes optional steps to enhance engagement, such as:

• Post-liking
• Skill endorsements

Much like Skylead, Expandi also has Smart sequences that determine which automated steps the tool will execute according to lead behavior.

Integration-wise, the tool integrates with other software via Zapier webhooks and API and can, thus, easily fit into your existing tool stack.

Moreover, Expandi’s cloud-based infrastructure further ensures user safety by mimicking human behavior and using a dedicated IP address. Thereby, it reduces the risk of LinkedIn account restrictions.

White label capabilities

Expandi offers a white label LinkedIn lead generation option under their Agency plan, designed for teams managing 20+ accounts. Here’s what you can expect from it:

• Custom branding and theme editing – Expandi allows you to customize the platform with your logo, colors, domain, menus, and even SMTP settings. Once set up, you can make further edits directly within the tool.
• Customizable dashboard – You’ll have access to a branded dashboard that lets you manage user activity, monitor campaigns, and oversee account performance in real time.
• Integrated payment systems – Expandi can integrate Stripe for payments to provide a seamless billing process for clients of white labels.
• Affiliate management – Expandi supports integrations with affiliate tracking tools like FirstPromoter, making it easy to manage and reward ambassadors or partners who are driving growth.
• Custom chatbox integration – You can embed third-party support tools like Intercom, Zendesk, or Crisp to handle client queries directly within the platform.
• Personalized roles and permissions – Assign specific roles and permissions to your team members and clients to limit what they can see/do.

However, there are certain limitations to consider with Expandi's white label solution.

For instance, while they allow for branding and integration customization, they don’t let you remove specific features from the platform. This could be a concern for agencies after advanced customization options.

Additionally, Expandi lacks support for creating in-app tutorials or onboarding banners. This means you'll need to rely on external methods for client education and onboarding.

Also, Expandi's white label solution requires a minimum of 20 accounts under their Agency plan. Thus, it might be unsuitable for companies just starting out.

Lastly, while Expandi provides the infrastructure and tools, they don’t offer direct client support under your brand. It’s up to your team to handle client inquiries, which may defeat the purpose of a fully done-for-you solution.

To learn more about their white label solution, along with pricing, reach out to their team for details.

Should you white label Expandi?

Expandi can be a good choice if you’re looking for a white label LinkedIn automation and email outreach solution that provides essential multichannel features. Its customizable dashboard, payment integrations, and affiliate management options make it a flexible tool for agencies managing 20+ accounts.

That said, Expandi isn’t exactly a one-stop shop tool for LinkedIn lead generation because it lacks certain features. Meanwhile, those it has aren’t as advanced—or native—as is the case with other tools on the list.

For instance, it doesn’t offer native Image and GIF personalization. Instead, this feature is outsourced through Hyperise. On top of that, Expandi can’t discover or verify leads’ emails. It only scrapes email addresses from LinkedIn profiles, and even then, only after you’ve connected with the lead.

Another potential drawback is the lack of client support. Agencies will need to handle this themselves, which could mean allocating extra resources to hire support staff—something smaller teams might find challenging.

Moreover, they don’t offer GTM integration, have few API endpoints, and have no iFrame.

With all of this said, it’s clear you may be better off white labeling one of Expandi alternatives.

White label LinkedIn lead generation services

1. Cleverly

Client score: 🌟 4.4 / 5.0

Cleverly is a B2B LinkedIn lead generation agency built for businesses that prefer a hands-off approach with a human touch.

Key features

Instead of relying on automation tools, Cleverly’s team of professionals manages the entire lead gen process.

At the core of Cleverly’s service is its ability to build highly targeted and qualified lists of ideal prospects on LinkedIn. Once the lists are ready, their team crafts and sends personalized cold outreach messages.

Cleverly also provides real-time notifications when leads reply, so clients can follow up promptly and close deals while interest is high. 

Beyond lead generation, their team helps optimize LinkedIn profiles. They also offer content writing services on LinkedIn to help clients establish thought leadership.

White label capabilities

White labeling Cleverly doesn't differ much from using their services for your personal purposes.

That said, their team handles the same for your clients as they would for you, including:

• Building the above-mentioned targeted lead lists
• Crafting and sending messages
• Sending notifications when leads reply

The only difference is that your clients think it's you who does it all.

To inquire about costs, visit their website or get in touch with their sales team.

Should you white label Cleverly?

Cleverly can be a great choice if you want to outsource lead generation completely while retaining the human touch. 

Just bear in mind that since Cleverly doesn’t provide a product or platform, you won’t have control over the process or the ability to offer a branded solution to your clients. 

Additionally, their manual approach may feel limited compared to software-based solutions that can generate leads at scale.

2. Brandvidual

Client score: 🌟 4.5 / 5.0

Brandvidual is a LinkedIn outreach agency aimed at businesses, consultants, corporate professionals, freelancers, and even job seekers looking to land rewarding careers. 

Key features

Similarly to Cleverly, their team does all the work manually. 

They are in charge of performing LinkedIn profile audits to develop targeted outreach strategies to maximize results.

From there, they craft highly personalized outreach campaigns meant to help generate leads, complete with custom messages.

White label capabilities

Brandvidual’s white label LinkedIn lead generation service closely mirrors their standard offerings. 

Their team handles LinkedIn profile audits, develops outreach strategies, and crafts personalized campaigns with custom messages—everything done for your clients as if it were you managing the process.

Unlike Cleverly, however, they can adapt their offerings to meet the demands of your clients or business. However, it’s important to note that this customization refers to their service offerings, not branding or platform personalization. Brandvidual operates as a fully managed service without additional branding options.

Bradividual doesn’t publicly disclose the price of its white label LinkedIn lead generation service. Therefore, to inquire about the pricing, you’d need to talk to their sales team.

Should you white label Brandvidual?

You can consider white labeling Brandvidual if you prefer managed services over automated lead generation. You also get some semblance of customization in terms of their offerings. 

This customization doesn’t extend to branding or platform personalization, though. This means your clients won’t see a branded product—they’ll just experience the service under your name.

3. Park Row Marketing

Client score: 🌟 4.3 / 5.0

Park Row Marketing is a UK-based agency specializing in sustainable, multichannel lead generation services, including that on LinkedIn.

Key features

Park Row Marketing team conducts non-automated LinkedIn campaigns. They do it by performing LinkedIn prospecting and then sending personalized messages to generate high-quality leads.

If not responsive on LinkedIn, their team reaches out to leads via email. They can also perform both outbound and inbound calls.

What’s great is that they can connect to any CRM to push verified lead data.

On top of LinkedIn lead generation, Park Row Marketing provides 100% human web chat services on client websites to capture leads and provide customer support around the clock.

White label capabilities

This is another lead generation service, meaning their offerings for individual users extend directly to white label clients.

What sets Park Row Marketing apart, though, is the detailed reports they provide, which include verifiable contact details for each prospect. Naturally, you can “customize” these reports with your branding before sharing them, so it looks like you’ve done all the hard work.

Seeing as no business has the same needs, Park Row Marketing doesn’t have set prices for their white label service. Each business gets a custom quote, which warrants a conversation with their team.

Should you white label Park Row Marketing?

Park Row Marketing could be a great option if you’re looking for a managed service that combines multiple channels all under one roof. Their detailed reports with verifiable contact details make it easy to provide clients with actionable leads. Plus, the ability to add your branding to those reports adds a professional touch.

Still, we can't ignore the fact that Park Row Marketing relies entirely on manual processes. Therefore, it may not be the best fit for those looking to scale rapidly. 

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Frequently asked questions (FAQs)

Should you choose a white label LinkedIn lead generation service or a product?

Choose a product if you want control over campaigns and can manage them in-house. Opt for a service if you prefer a hands-off approach where experts handle everything for you. The decision hinges on your resources, expertise, and whether you prioritize flexibility or convenience.

What are the risks or limitations of using white label solutions?

Risks include dependency on the provider for updates and support, limited customization, and potential compatibility issues with your processes. Additionally, ongoing fees may impact profitability. To mitigate these, choose a reliable provider and make sure their solution aligns with your business needs.

Are there any industry-specific recommendations for white label LinkedIn solutions?

Yes, certain white label LinkedIn lead generation solutions are better suited to specific industries based on their features and outreach capabilities. For example, industries like tech and SaaS often benefit from automation tools that can handle a high volume of messages because they target a broader audience. On the other hand, industries such as consulting or finance may find white label services more effective, as they provide a human touch.

Own the market with the perfect white label lead generation solution for LinkedIn

If you want to scale your business, grow your client base, and stay ahead of your competitors, white labeling just makes sense. It’s the easier, faster way to deliver results without burning through your time and budget.

We’ve shared some of the best white label LinkedIn lead generation tools and services out there, but now, the move is yours. Take a look, weigh your options, and pick what works best for you. Or, if you’d rather save yourself the hassle, you can jump straight to a tried-and-tested option: Skylead.

With Skylead, you’re not just getting another tool. You’re getting a reliable, customizable solution that’s ready to rebrand and start delivering value to your clients—from day one.

Curious? Schedule a demo with our team today and sign up for your 7-day free trial to see what the tool looks like!

We’ll walk you through everything and show you how Skylead can make LinkedIn lead generation simple, scalable, and totally stress-free.

If you've ever wondered if there is a way to speed up lead-generation activities and overcome the time-consuming, repetitive nature of manual processes, we have a proposition. Why not automate lead generation?

Yes, that's right. Automation has been around for a while, especially for lead generation and management. And no wonder it's so effective since this way, you can find the most qualified leads and scale up your business. But, more importantly, you can generate your leads daily. 

Having automated our own lead generation process, we’ve witnessed its power firsthand. And now, it’s time you did the same. 

Not sure how to do so? Fear not! We’ll guide you on how to automate every sales and marketing lead generation task by showing you how we did it—step by step!

You’ll also learn the difference between automating inbound and outbound lead generation and get a rundown of the best tools to help you do it.  

What is automated lead generation?

Automated lead generation is a process of using technology to perform time-consuming sales and marketing lead generation tasks on your behalf. To do this, you have different kinds of automation tools at your disposal. For example, you can use software to automate sending emails or LinkedIn connection requests.

Automated lead generation offers benefits such as:

• Reducing human error and thus improving your workflow;
• Saving time by performing manual tasks and decreasing workload;
• Providing insights into the performance of lead generation activities so you can optimize the process and improve it;
• Consistency in the workflow so you can generate leads daily;
• Leaving room to focus on building relationships and lead nurturing.

That said, there are plenty of automation tools on the market to choose from. 

However, let’s first distinguish the types of automated sales and marketing lead generation activities to discover what tool you should use accordingly. 

Types of lead generation automation

There are 2 types of automated lead generation, but they best work when used in synergy.

1. Inbound lead generation automation

Inbound lead generation is a marketing strategy for attracting leads to your company. For example, a marketing team can create content that is valuable to the best leads for your business. The purpose of the content is to compel a lead to take specific actions first that will eventually lead to sales.

Since today’s leads often prefer to research independently, inbound lead gen aims to assist rather than sell. It guides potential leads to valuable resources, just like this blog, ebooks, and guides, allowing them to explore your brand and offerings at their own pace.

That said, the purpose of inbound lead generation automation is to streamline the said process using automation tools.

For example, you can use the following types of tools to automate your inbound tasks: 

• Chatbot - to provide answers to questions and nurture leads;
• Pop-ups & forms - to offer personalized content, lead magnets, or surveys on the website.

2. Outbound lead generation automation

Outbound lead generation is about finding and reaching out to your ideal leads directly. Rather than waiting for leads to find your website and reach out like in inbound lead gen, you are the one who makes the first move. 

That said, to automate your outbound lead generation tasks, you can use the following types of tools:

• Email marketing and outreach tools - for outbound marketing and sales to automate sending emails, newsletters, or themed email sequences;
• Prospecting tools - for marketing and sales to find outbound leads and contact information;
• Social media automation tools - for sales to automate outreach on social media;
• Advertising tools - for marketers to automate buying digital advertising space.

B2B lead generation automation vs B2C lead generation automation

Business-to-Business (B2B) lead generation automation is a process of using software to generate potential leads who work in a company to offer them your services.

On the other hand, Business-to-Consumer (B2C) lead generation automation uses software to streamline and generate leads who are individual customers. 

Even though they have different potential customers, both B2B and B2C companies use the same lead generation automation for a similar purpose. 

With that in mind, here is how different companies use automation tools for their purpose.

How to automate lead generation

It’s not enough to know the difference between inbound and outbound lead generation automation. You need to know HOW to execute the process successfully.

To help you do just that, we’ve prepared a step-by-step lead generation automation guide. It’s informed by experiences and tactics that proved effective to us and is designed to get you immediate results.

How to automate outbound lead generation

1. Define your ICP and buyer persona

Your outbound lead generation needs a good basis to get quality leads that convert. That’s why sales teams start their lead generation process by creating their Ideal Customer Profile and Buyer Persona, as we have. This way, you can generate the best leads and guide them through the sales funnel. Not to mention, these documents can help with the lead scoring.

What worked best for us when it comes to the creation of both of these documents was to analyze current customer data and gather users who:

• Have the shortest buying cycle;
• Have a high retention rate; 
• Would advocate for our product.

2. Find contact data

Once you establish your ICP and Buyer Persona, it’s time for prospecting.  

Almost all sales teams use LinkedIn prospecting to find the best leads for their sales funnel. Moreover, there are a lot of proven LinkedIn lead generation strategies out there to find quality leads. 

However, when it comes to gathering the leads’ contact information, we’ve learned it’s best to automate the process using: 

• LinkedIn Premium or Sales Navigator to scrape publicly available info and profile URLs;
• Tools to identify your website visitors, such as Lead Forensics;
• Scraping tools for Facebook group members;

This way, you can build your lead lists, send them to your CRM, and prepare for email or LinkedIn outreach. 

3. Craft a compelling message

Whether you wish to use LinkedIn outreach or any other medium, consider your messaging carefully. Cold outreach is hard when you know nothing about the person. That said, it’s important to include research into the lead generation process and figure out what your leads are all about.

In other words, comb through their LinkedIn profile and find the About section, posts they published, or what they shared. This way, you can personalize your communication and appear genuine when explaining how you can solve their problems.

For successful messaging, we found mentioning your unique selling point tailored to your leads’ exact pain point, particularly useful.  That said, if you need help crafting such a message, you can always use Chat GPT for sales messages.

4. Send cold emails

It’s easy to let the cold email mistakes slither into your outreach. However, you reduce the chances of some of these mistakes by using automated lead generation tools to send cold emails. 

Just keep in mind that 70% of salespeople stop at one cold email. Meanwhile, incorporating follow-up messages into your sequence increases your chances of hearing back by 25%. That’s why we make sure to send follow up emails as well, as you should.

5. Automate LinkedIn lead generation

LinkedIn and email outreach have been part of the sales funnels for years. And with hundreds of leads we reach every week via LinkedIn, it’s time-consuming and nearly impossible to get the desired results. Unless you use different automated lead generation tools, that is.

That’s why various LinkedIn automation tools are there to help you streamline different outreach actions on LinkedIn. For example, our very own Skylead can automate sending connection requests, messages, free and paid inMails, and even emails. In addition, you can combine these actions and create scenarios based on your leads’ behavior. But we’ll talk more about that later on.

6. Gather lead information

Once you start conversing with your leads, you need to keep track of them. 

This is where CRM, like Hubspot or Pipedrive, comes into play. To clarify, Customer Relationship Management is a software that helps you automate gathering all the information about your sales leads in one place, such as:

• Notes about the sales leads,
• Lead scoring,
• Information about the company,
• Deal value,
• Position in the sales funnel,
• The next task to perform,
• Conversation link, and so on.

This way, you can check where your leads are in the funnel and what level of nurturing they need.

7. Nurture leads

Speaking of nurturing leads, you can do so by integrating your CRM with your outreach tool and exchanging the information between the two. Then, you can label leads or send them to outreach campaigns. 

We commonly use Skylead for our customer-nurturing program. Why? Because you can use it to send automated outreach campaigns for: 

• Churn customers, if you have any special upgrade or to offer a discount;
• Current customers, to send them personalized content, upsell, or offer help as their dedicated account manager.

Moreover, our Smart Inbox also helps with nurturing by consolidating all conversations across email and LinkedIn in one place. You can use it to respond to leads directly and label them to monitor conversions and ROI.

How to automate inbound lead generation

1. Set up your lead generation website

The first step towards automated lead generation is creating a website to connect all your lead generation automation tools. We can write an entire blog on creating a website, but we’ll mention 3 most important things.

Firstly, good practice here is to create a website that will provide the best user experience with UX/UI design that converts. 

Secondly, your content marketing team must prepare visuals and copy for the website. The copy needs to provide information about your product or service. However, it should be presented in a way that describes how it solves the problem and removes pain points your high-quality leads have. 

Lastly, it would be best to create an SEO plan to rank your website better.

2. Create a lead magnet

The next step is for your content marketing team to create a lead magnet. 

A lead magnet could be a guide, eBook, or mini-course that you publish on your website, available for leads to download in exchange for their contact information, like their name and email.

This lead generation strategy helps you gather emails, allowing you to send newsletters to leads or pass the contacts to your sales team to reach them out. Just remember, though—you shouldn’t ask for an email unless you’re offering something genuinely valuable.

Once your lead magnet is ready, you can automate the process by connecting your forms to a CRM like HubSpot or Monday. This way, new leads are automatically added to your pipeline. And if your CRM is integrated with sales outreach tools, you can even send leads straight into campaigns.

Lastly, to promote your lead magnet, you can publish ads to generate a large pool of leads. Alternatively, use pop-ups to promote the content throughout the website depending on users’ behavior.

3. Set up your landing page

To attract high-quality leads, whether organically or through ads, you’ll need a landing page that offers a seamless user experience. In other words, it must contain concise information tailored to your high-quality leads. 

A good approach is to have dedicated feature pages that highlight the main features and explain the problems they solve.

Say you’re offering a project management tool. In that case, one feature page could focus on “Efficient task management.” This page could detail how your tool enables teams to assign tasks, track progress, and meet deadlines. Include a step-by-step walkthrough of the feature, screenshots of the interface, and testimonials from teams that have successfully used it to build credibility.

Moreover, your landing page should have a converting design and messaging that motivates visitors to take action. Make sure it’s properly optimized for SEO to increase visibility as well.

Finally, don’t forget a clear call to action and a contact form or lead magnet to capture those valuable leads.

4. Capture leads with a chatbot

Another way to generate leads via your website is to use a chatbot. It allows you to turn your website visitors into leads and qualify them for future sales or marketing activities. 

You can set up a chatbot to offer lead magnets or some free service depending on users’ website behavior. Or, if a person wants to contact your customer support, develop a list of questions a chatbot will pose before connecting. This is a perfect automation system for lead scoring and qualifying. 

Many chatbots can also automatically gather information like email addresses, company size, and other relevant details. Once collected, you can set it up to create a new deal in your CRM and seamlessly add those leads to your outreach campaign, just like with lead magnets.

5. Get traffic to your page

Once you’ve set everything up, the next step is getting leads to visit your website. 

There are 2 main ways to bring in traffic:

• Paid - you can launch paid campaigns via Google ads, Bing ads, or social media such as Facebook or LinkedIn. You can either target new leads or retarget your previous visitors.
• Organic - Create blogs or videos that follow SEO standards so they can rank better organically and get you as many visitors as possible.

6. Nurture the leads automatically

When you start getting leads to your website, you need to nurture them to some sort of conversion. Therefore, look no further than using pop-up forms or chatbot conversations personalized to their web-behavior.  

You can personalize automated messages and offer relevant content based on things like:

• The pages they are visiting, 
• If they are returning customers, or 
• Their exit intent.

7. Use marketing automation for lead generation

Once you gather your leads’ emails, it’s time to use marketing automation to reach out to them. You can create email campaigns to offer personalized content on a mass scale according to your leads’ behavior. 

For example, you can send certain messages depending on whether they opened an email. In other words, you can create outreach sequences with different scenarios to offer tailored content that will lead to conversion.

The good practice here is to start with valuable educational content. Then, offer a solution to the particular problem, and then present your product or service. But by all means, never start the first message with a pitch!

Best tools to automate lead generation

You know how to automate your lead generation, and now’s the time for action.

But to actually do it, you need the right tool for the job.

Lucky for you, we’ve tested several lead generation software on the market. Based on our findings, we’ll name a few of the best and their average ratings, as per Capterra, G2, and Software Advice.

Nonetheless, you are free to research other tools and check review websites should you feel the need to do so.

1. Skylead

Yup. As we previously mentioned, that's us. 🙂 

Skylead is a LinkedIn automation and cold email software that streamlines the most time-consuming marketing, recruiting, and sales outreach tasks. 

These tasks include sending:

• LinkedIn connection requests 
• Messages,
• InMails,
• And emails 

…to all the leads you imported into Skylead via LinkedIn, Sales Navigator, Recruiter, or CSV file.

But there’s so much more you can do with this tool!

In fact, Skylead is a one-stop-shop cold outreach solution that also allows you to:

• Warm up an infinite number of emails,
• Find and verify email addresses of your leads,
• Take advantage of unlimited email outreach to send tens of thousands of emails a month.
• Use image and GIF personalization in your communication.

Moreover, you can connect Skylead to any tool, such as your CRM, using webhooks or API and push or send data. 

Now, let’s take a closer look at groundbreaking Skylead features.

Features

LinkedIn & email automation

Skylead seamlessly combines LinkedIn and unlimited email automation, allowing you to reach your leads through the channel that suits them best.

This wouldn’t be possible if it weren’t for our Smart sequences. 

In fact, Skylead was the 1st tool on the market to introduce this feature, which has changed how everyone performs outreach.

But what are Smart sequences? 

Simply put, they are coherent outreach flows you create using different LinkedIn and email actions and if/else conditions. These if/else conditions allow Smart sequences to operate in real-time, adjusting as they go according to your leads' behavior to find the fastest path to them.

That said, here is an example of one Smart sequence.

What’s really great is that the number of outreach scenarios you can create with Smart sequences is truly limitless.

You can play around with different actions and conditions as you see fit. Or you can use our pre-tested Smart sequences, which have been proven to work. The choice is yours.

Email discovery & verification

Setting up a Smart sequence with email steps is easy when you have your leads' addresses. But what if you don’t? 

You rely on our email discovery and verification!

With this feature, you can find and double-verify your leads’ business emails to:

• Reduce bounce rates
• Protect your domain reputation

This functionality is built into the platform, meaning we don’t rely on third-party services to perform it. Thus, you can add an email discovery and verification step into your Smart sequence to find and verify emails without breaking the outreach flow.

Moreover, Skylead offers unlimited email discovery and verification credits at no extra cost. This allows you to expand your outreach without worrying about added expenses.

Infinite email warm-up

Speaking of features that come at no additional cost, Skylead has partnered with InboxFlare, one of the best email warm-up tools, to bring you another one: Infinite email warm-up. 

Compatible with all major email providers and custom SMTP, InboxFlare lets you warm up an unlimited number of email accounts to make sure your emails always reach your leads.

That said, here’s what Skylead users can take advantage of thanks to our partnership with InboxFlare:

• AI-powered warm-up strategy: InboxFlare’s AI crafts a warm-up plan specific to your domain to guarantee your emails stay out of spam.
• Custom warm-up topic: The tool lets you select email topics, then generates and sends personalized warm-up emails to mimic real engagement and improve deliverability.
• Warm-up in 30+ languages: With warm-up emails available in over 30 languages, reaching a global audience has never been easier.
• Continuous domain and health checks: InboxFlare continuously monitors your domain settings, blacklists, and inbox configurations to keep your email health optimal. You can also run deliverability tests to see exactly where your emails land and then fine-tune your approach.

As you can, with this powerful tool and Skylead, your outreach remains secure, effective, and truly limitless.  

Native image & GIF personalization

If you want your messages to stand out and be memorable, visuals are a powerful tool.

Luckily, our native image & GIF personalization makes it easy to create eye-catching visuals that are bound to get noticed.

You can use our built-in editor to customize images and GIFs with your and your prospect’s name, profile picture, company logo, or any other detail that speaks directly to them. However, you don’t have to customize one by one. Skylead automates this process by pulling information directly from LinkedIn profiles.

This hyper-personalized approach doesn’t only look good; it actually gets results! In fact, our users have seen response rates soar by as much as 76% simply by adding personalized images and GIFs to their outreach. 

So, if you want to make a lasting impression and boost engagement, this feature is your go-to.

Skylead use cases

Skylead users include:

• Sales professionals
• Marketing experts
• Agencies
• Recruiters

Now, let’s see how these teams are using Skylead:

Pricing

Skylead has an all-in-one pricing plan of $100 per seat/month.

Average rating: ⭐ 4,8 / 5

2. OptinMonster

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This is another tool you can use to automate lead generation. Marketing teams typically use it for e-commerce lead capture. However, B2B marketers frequently use it for their lead-generation efforts as well. 

OptinMonster is a software that offers automated lead generation forms presented as pop-ups, slide-in windows, and gamified spin-to-win wheels. Moreover, you can place these pop-ups or forms on any landing page. 

That said, these automated forms help you gather contact information to: 

• Build an email list for your email campaigns, 
• Display personalized content, 
• Nurture your visitors through their customer journey.

Features

OptinMonster’s main advantage is that it turns your website visitors into paying customers, webinar attendees, or newsletter subscribers. 

That said, many B2B marketing teams use these forms to increase any conversion rate, thanks to:

• Page-level targeting - You can display pop-ups, forms, and notifications based on the user’s interaction with different landing pages.
• Exit-intent technology - OptinMonster monitors visitors’ movements and detects when they plan to exit the page without leaving their contact information or making a purchase. This feature can boost conversion rates and, as part of your content strategy, increase newsletter subscribers and webinar sign-ups for future campaigns.
• Lightbox pop-up - This type of pop-up appears based on triggers, prompting visitors to make a choice with minimal distractions as the background content fades. Thus, it keeps their attention focused on the decision.
• Onsite retargeting - You can show returning visitors something new every time they return to your website. Simply create pop-ups to show new promotions or offers based on their previous interactions on your website. 
• List segmentation - Reduce website abandonment and churn by personalizing content for leads on your email list and website. What’s more, you can integrate OptinMonster with any CRM app, such as Hubspot or email automation software, to further adjust your messaging. 

💡 Pro tip: Create a synergy between your marketing and sales teams. Once you generate leads through OptinMonster, you can push them automatically to your Skylead sales or marketing campaign through API.

Pricing

OptinMonster has 4 pricing plans:

In addition, they offer around 40% off per month if you opt-in for an annual subscription.

Average rating: ⭐ 4,3 / 5 

3. Moosend.com

In general, Moosend is an email automation tool that helps you create and send personalized newsletters to your leads. It’s most suitable for small businesses specializing in e-commerce. However, this automation tool can be used for B2B email campaigns as well.

Features

One of the best things about Moosend is that you can create newsletters or pop-up banners with a simple drag-and-drop. 

In addition, they leverage AI to analyze the data from your website, such as your subscriber behavior. This way, you can send more personalized messages or email notifications and maximize customer experience and retention.

That said, similar to Skylead, you can use this marketing automation tool to create a sequence with if/else conditions such as “if the purchase was made” and so on. This way, you can check for your subscriber’s actions and send suitable follow-up messages.  

Moosend offers a vast library of templates for creating newsletters or landing pages for email marketing campaigns. Whichever you choose, you’d be glad to hear that every template comes with device optimization functionalities. 

Next, you can group leads from your email list and send separate messages. You can divide the leads based on keywords, if they clicked on the link in the previous email, etc. 

Like OptinMonster, Moosend can help you gather new leads and increase your lead generation efforts. In other words, it offers customizable forms like pop-ups to promote your lead magnets, like webinars, and create email lists. 

Lastly, you can integrate Moosend with your CRM, such as Hubspot, or other apps to streamline your related tasks.

Pricing

Moosend has 3 pricing systems:

• Pro - This plan is suitable for small businesses because it goes from as low as $9 per month for up to 500 subscribers. On the other hand, this plan goes as high as $5840 a month for up to 1M subscribers. 
• Moosend+ - Contains everything in Pro, plus add-ons of your choice. However, you need to reach out to Moosend directly to get a custom quote for this one.
• Enterprise - This plan is for agencies. Pricing is also custom-made, so contact their team for details.

Average rating: ⭐ 4,6 / 5

4. Mailchimp

Another email automation software on our list is Mailchimp. 

This marketing automation tool started as software that helps marketers create newsletters in the e-commerce environment. However, it has developed into a more well-rounded automated lead generation tool. 

Features

Email marketing

Firstly, Mailchimp offers an email automation tool for sending newsletters or other messaging material to your subscribers. You can create your own message design or use the template. 

Regarding targeting, you can segment your leads based on their behavior, such as: 

• Campaign activity, 
• Location, 
• If the last email opened, 
• App activity, etc.

Lead generation

Mailchimp offers a couple of features that are perfect for B2B lead generation. 

Firstly, they have their own website builder to create beautifully designed landing pages for your new leads. In addition, you can make it from scratch or from the numerous templates they offer.

Secondly, they offer sign-up and pop-up forms for your website to generate potential customers. Moreover, you can also integrate their free appointment scheduling tool so potential leads can book calls with your sales team. 

Lastly, Mailchimp offers a campaign manager that combines social media platforms, Facebook, Instagram, and Google Ads, into one dashboard. This way, you can target potential leads with interests similar to those of your current contacts. You can also retarget visitors as they browse the web or social media. 

Automated customer journeys

Last but not least, Mailchimp has a function to enhance user experience with Customer Journey Builder. In other words, you can automate activities, such as emails and follow-ups, according to your leads’ behavior and nurture them to conversion. 

Moreover, you can integrate Mailchimp with any app, including your CRM of choice or LinkedIn outreach solution for omnichannel presence.

Pricing

Mailchimp offers 4 plans with the following highlighted features:

• A free plan is for up to 1K emails sent. It includes forms, landing pages, and pre-built email templates.
• The Essentials plan starts at $13 a month. This plan includes up to 5K emails sent, 3 audiences, and simple automated customer journeys.
• The Standard plan starts at $20 a month. It includes up to 6K emails sent, 5 audiences, enhanced customer journeys, newsletter templates, a predictive analytics tool, and a campaign manager.
• The Premium plan costs $350 per month. It includes everything from other plans plus 150K emails sent, as well as advanced segmentation and targeting.

Average rating: ⭐ 4,4 / 5 

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5. Tidio

As mentioned before, one of the best ways to capture leads is via live chat or chatbot. And Tidio is one of many on the market. 

This tool can automatically collect and qualify leads based on their website behavior. For example, let’s say a visitor lands on your pricing page. A chatbot can then ask if they are interested in a custom quote, and if they are, invite them to leave their contact information. 

Moreover, you can set Tidio to answer FAQs, offer news, or upsell your users. This way, you’re leaving time for your support team to focus on burning problems while improving your customer experience. 

Pricing

Tidio offers a couple of plans, respectively:

Average rating: ⭐ 4,7 / 5

Automated lead generation examples

So, you know how to automate your lead generation and the tools to use when doing so.

Now, let’s walk you through real-life examples of automated inbound and outbound lead generation. And what better way to do so than to use our very own?

a. Outbound lead generation automation example

In October 2023, we launched Skylead 3.0 on Product Hunt and received an incredible 2nd place.

But that wouldn't have been possible if we didn't automate our outbound lead generation.

Namely, what we did several months before the launch was find leads using Product Hunt LinkedIn groups. 

Why these groups, though? Because they’re filled with individuals already interested in Product Hunt. And since the purpose was to generate leads who’d vote for us once we launched, these individuals were highly valuable.

The first step was to identify such groups. Then, we took advantage of LinkedIn Sales Navigator filters, specifically the ''Group'' filter, to isolate their members so we could add them to our campaigns. 

The next step was to create a targeted outreach campaign using Skylead.

To do so, we copied the search URL from Sales Navigator. 

Then, we visited a Campaigns page in Skylead and clicked the ‘’Create’’ button.

We gave the campaign a name, selected the Sales Navigator search result as the campaign type, and pasted the URL. We also decided to go with 2nd and 3rd-degree connections and clicked Next.

Moving on, we defined email, LinkedIn, and global settings and proceeded to create a Smart sequence.

Here's an example of a Smart sequence one of us created for this purpose.

Moreover, since Skylead supports A/B testing of up to 5 different subject lines and messages, we decided to add a few variants to see what drives the best results.

To maximize the number of leads we got to and get more votes, each member of our team kicked off their own campaign. But first, we turned off the option to include leads from other team campaigns to avoid contacting the same individuals.

b. Inbound lead generation automation example

To naturally attract leads, we decided to create a lead magnet our audience would find genuinely useful. That’s how our sales eBook came to life—built on the same principles and strategies we used to scale Skylead.

The eBook was a collaboration between our marketing and sales teams. Alongside creating the content, we also designed a brand-new landing page with a form to collect lead information. Once someone would fill out the form, they'd be instantly redirected to a page where they could download the eBook for free.

However, the eBook didn’t benefit only those who downloaded it. Thanks to the lead generation form, we were able to capture the email addresses of inbound leads that we later used in outreach.

We compiled them all into a CSV file and used it to create a CSV-based campaign in Skylead. As a result, we managed to convert a high percentage of warm leads into paying customers.

Frequently asked questions (FAQs)

Can you automate lead generation?

Yes, you can automate lead generation using a variety of tools designed to perform repetitive tasks like prospecting and outreach. By setting up automated workflows, you can streamline these processes and generate leads consistently, thus saving time and boosting efficiency.

What is the fastest way to generate leads?

The fastest way to generate leads often involves combining inbound and outbound automation. Using targeted ads, automated outreach emails, and LinkedIn automation tools allows you to quickly identify, engage, and convert leads with minimal manual effort.

What are the ethical considerations when automating lead generation on LinkedIn?

When automating lead generation on LinkedIn, it's vital to maintain transparency and respect user privacy. Avoid spamming and ensure all automated interactions provide value to potential leads. Ethical automation respects LinkedIn's terms of service, focusing on building genuine connections rather than exploiting the platform.

How can businesses ensure the quality of leads when using automation tools?

To ensure the quality of leads when using automation tools, you should define clear target parameters and continuously refine your ideal customer profile. Utilizing advanced filtering options and personalized outreach messages can significantly increase the relevance and quality of automated lead generation efforts.

Can automation tools integrate with other CRM platforms, and how does this affect lead management?

Many automation tools like Skylead are designed to integrate seamlessly with CRM platforms, enhancing lead management processes. This integration allows for the automatic update of lead information and activities, providing a unified view of the sales funnel and enabling more efficient tracking, nurturing, and conversion of leads.

Automate lead generation to skyrocket your leads

80% of marketing automation users experience an increase in the number of leads, and even 77% an increase in conversion. That is no small number to ignore. 

That said, we hope this article helped you understand how you can automate your lead generation activities.

However, before you do, create a good-quality basis for the automation, starting from your website, content strategy, and LinkedIn profile. Only then will you be able to pave the way for successful lead generation automation. 

Once you go automation, you will also start looking at your other tasks and ask yourself:

‘’Can I automate that?’’

So, don’t wait a second longer! Sign up for Skylead’s 7-day free trial and automate your lead generation away!

You were ready to subscribe to LinkedIn Premium only to find out there's another option: Sales Navigator. Now, you're wondering—are they the same? If not, how do LinkedIn Sales Navigator vs Premium features compare? And which one is right for you?

While many sales reps recommend Sales Navigator for prospecting, it's not always the clear winner. Nonetheless, our job is to compare LinkedIn Sales Navigator vs Premium, and yours is to decide which fits your needs.

One thing's clear, though: LinkedIn Basic is too limited for professional use. To make the most of LinkedIn, an upgrade is essential. 

Now, let's find out which option is best for your business.

What is LinkedIn Premium?

LinkedIn Premium is a paid subscription that offers enhanced features that go beyond LinkedIn’s Basic, free account.

It is designed to help professionals unlock more networking, career advancement, and business growth opportunities.

With Premium, users gain access to features like InMails, insights into who viewed their profile, LinkedIn Learning courses, etc. 

No wonder LinkedIn cashes in $1.7 billion annually from LinkedIn Premium alone!

Who is LinkedIn Premium for?

LinkedIn Premium consists of 2 sub-plans: 

• Premium Career
• Premium Business

Premium Career is created specifically for job seekers interested in advancing their career or switching it altogether.

Meanwhile, Premium Business helps individuals grow their LinkedIn network and scale their business. As such, it’s perfect for prospective entrepreneurs and small to medium business owners.

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LinkedIn Premium features

Both Premium Career and Premium Business plans have their clientele. 

However, since the Business plan has a broader application, today, we’ll be covering the Premium features it comes with.

Monthly InMail credits

LinkedIn Premium gives you 15 paid InMail credits a month that can be accumulated to up to 45 credits in 3 months. 

Any LinkedIn member can receive a paid InMail. However, only LinkedIn Premium, Sales Navigator, and Recruiter users can send them. Each time you get a reply, you get that InMail credit back. 

Premium users can also send up to 800 free inMails monthly to members whose profiles are set to ‘’Open’’.

And while 15 paid inMail credits are a minimum, truth be told, the exact number of these you can send depends on your plan. This is where Sales Navigator surely wins the LinkedIn Sales Navigator vs Premium “battle.” But more on this below.

Moreover, since each LinkedIn member can receive a paid InMail, we advise our users to use it as the last resource. Therefore, LinkedIn InMails are usually one of the very last steps in our Smart Sequences. 

InMails also turned out to be a clever move if you want to get in touch with members who are hard to reach—typically, decision-makers. Check out these LinkedIn inMail examples to get inspired when reaching out to these individuals.

“Who Viewed Your Profile” feature

If you are a Premium Business subscriber, you’ll have a detailed insight into LinkedIn members who viewed your profile. 

You may have appeared in their feed or their search results. Maybe someone recommended you, or they came across your name while checking your company’s website. Your profile could also have appeared in their “People also viewed” or “People you may know” section. 

Either way, they showed some kind of interest in you. And reaching out to them turned out to be a LinkedIn prospecting practice that brings results. 

This is where you can see who viewed your profile on LinkedIn. 

Company insights

All LinkedIn Premium members can visit any LinkedIn company page and check out the company insights.

Companies that hire, grow, and receive funding are generally more likely to consider innovative solutions, hire counselors, and automate certain processes. That's why taking into account specific company insights can be valuable for your next business move. 

Here, you can see data like:

• Total employee count
• Total employee growth in the last 6 months, 1 year, and 2 years
• Employee distribution and head growth by function
• New hires

LinkedIn Learning

LinkedIn Learning is LinkedIn's free online learning platform. It provides video courses taught by industry experts and is available to all Premium users. The main goal of this platform is to provide different skill sets necessary for scaling your business and/or advancing your career. 

This is what your LinkedIn learning platform dashboard looks like. 

At the very top of the page, there is a search bar that you can use to search for the specific course by name. However, right below it is another search bar. But, this time, one where you input a prompt that LinkedIn’s AI will use to suggest a course for you.

Now, before you go fishing for courses, we advise you to set up your ‘’Career Journey’’. You can find this option in the sidebar menu on the left.

This is where you should set up your ‘’Career goal,’’ a.k.a. what you wish to accomplish in the next 6 to 12 months. 

There are a total of 3 goals you can choose from.

Once you’ve decided on the one, LinkedIn will create a personalized Learning plan complete with the best coursework to help you achieve it. 

Of course, you can build upon it by adding more courses or remove those you find irrelevant.

How fast you go through these is up to you. But if you want to keep yourself on track, we recommend setting up a weekly goal. 

This isn’t something that LinkedIn asks you to commit to. It’s more of a personal goal you set for yourself. 

To set one up, click the ‘’My Library’’ button in the left sidebar, and then tap on the ‘’Set my weekly goal.’’

These are the 4 weekly goals available.

Now, moving back to the LinkedIn Learning homepage, you can also see recommended courses. LinkedIn suggests these based on your professional path, previously set preferences, and what’s currently trending among fellow LinkedIn learners.

For example, this is what LinkedIn’s top picks look like for me.

LinkedIn Premium pricing

The LinkedIn plan price and the VAT depend on the country where your account has been registered. 

To give you an example, our team, which is based in Serbia, is paying the following amount for LinkedIn Premium Business: 

For more pricing details, be sure to check our blog, which talks about LinkedIn Premium cost in greater detail. 

Also, bear in mind that certain individuals can get LinkedIn Premium free of charge. So, be sure to check if you fall into this category before subscribing.

What is LinkedIn Sales Navigator?

LinkedIn Sales Navigator is a specialized LinkedIn subscription plan. It's meant to help streamline LinkedIn lead generation and prospecting with features that help you find, track, and connect with potential leads more effectively.

Who is LinkedIn Sales Navigator for?

As its name suggests, LinkedIn Sales Navigator is primarily built for sales teams. 

However, it’s also useful for business development professionals, account managers, and anyone else looking for an efficient way to find, engage, and track leads.

So, if you are in a role where discovering new business opportunities, building relationships with decision-makers, or managing a high volume of leads is critical to your success, Sales Navigator is your perfect LinkedIn subscription.

LinkedIn Sales Navigator features

What may position this subscription plan as a winner of the LinkedIn Sales Navigator vs Premium debate? Well, it’s the unique features it comes with.

With that in mind, let’s uncover the most prominent ones.

Advanced filtering

LinkedIn Sales Navigator filters are one of its greatest benefits.

Namely, Sales Navigator comes with 29 Lead Filters and 15 Account Filters, 27 of which are exclusive to the platform. Yes, LinkedIn Premium members and those using Recruiter can’t access them!

That said, if your niche requires pretty specific lead profiles, Sales Navigator is the right subscription for you.

Saved search

The Saved Search option allows you to save specific criteria that get you as close as possible to your ideal customer profile and buyer persona.

You can name your Saved Search in any way that helps you distinguish between other saved searches you have. 

Every time you enter the Saved Searches dashboard, you will see the number of leads added since the last time you opened that specific saved search. You can also see when you last accessed that particular list.

Lead and account lists

Something similar to the previous feature is the Lead List and Account List options. Here, you can keep specific leads or accounts that match your criteria in one place and under one name. 

InMail credits

The concept of free and paid InMail credits is the same as explained above. The only difference is that Sales Navigator offers 50 paid InMails credits that can be accumulated to up to 150 in 3 months. LinkedIn gives you back InMail credits each time a user answers. 

Additionally, each Sales Navigator subscriber gets 800 free InMail credits that can be sent only to users with open profiles. Therefore, when it comes to the LinkedIn Sales Navigator vs Premium battle, Sales Navigator is surely a winner in this regard.

CRM integration

Among the 3 plans, Sales Navigator Core, Sales Navigator Advanced, and Sales Navigator Advanced Plus, only the last 2 support the option of connecting your CRM. 

Once you’ve connected your database, Sales Navigator will match the list of leads with their LinkedIn profiles and enable you to perform any action you would normally be able to through a regular Sales Navigator. 

Sales Navigator supports the majority of CRMs. If you don’t have one—or are not sure which one is for you—we’ve listed the 10 best CRM software for sales with their advantages and disadvantages to help you choose.

Lead alerts

Set alerts for leads and accounts of your choice, and Sales Navigator will make sure to regularly update you on every activity the platform finds relevant. This could be anything from job changes, post-shows, growth insights for companies, etc. It is an excellent way to know what your leads of interest are up to and wait for the right moment to approach them.

‘’View Similar’’ feature

The View Similar option is available for accounts only. It is the right choice once you’ve defined your ICP down to the smallest detail. 

Let’s say you found that ideal company that you would like to replicate if you could. In a way, you can. 

Click on the three dots next to the company name in the Sales Navigator search results. Then, choose ‘’View Similar’’. 

Sales Navigator will list other companies whose attributes match the original one as closely as possible.

Leave notes

Sales Navigator gives you the option to leave notes next to the leads and accounts of your choice. This way, you know at any moment what stop they’re at on their buyer’s journey. 

Personas

If you want to zero in on leads that perfectly match your buyer persona, the Personas feature in Sales Navigator has you covered! 

That said, this feature lets you create customized profiles based on key factors like:

• Job title
• Function
• Seniority
• Geography

Once you've set up your Personas, Sales Navigator automatically finds leads that align with those profiles within your target accounts, making your outreach faster and more focused. It also gives you valuable insights, like tracking the growth of specific Personas within a company, to help you spot potential opportunities.

By default, Sales Navigator provides 2 Personas: Director + and CXO. 

However, you can create up to 3 additional custom Personas to suit your LinkedIn sales strategy better. 

Buyer Intent

This feature is available for Sales Navigator Advanced and Advanced Plus subscribers only. 

Nonetheless, it’s very useful as it lets you identify which accounts or leads have shown interest in your product/service. 

Buyer intent gives you full insight into where a buyer is in their journey, from checking out your company page to accepting your messages. No other tool offers such detailed intent data. Plus, it shows you the exact activities people are doing that signal interest, so you know exactly where to focus your targeted outreach efforts.

To set up Buyer Intent, you need to contact LinkedIn support. 

But once it's set up, you can access Buyer Intent insights in these places:

• Account hub
• Account pages
• Highlights section on the Sales Navigator homepage
• Alerts on the Sales Navigator homepage
• Buyer Intent search filter
• Product category intent filter

Blacklist specific leads and accounts 

Blacklisting specific leads or accounts can be an excellent way to avoid certain leads. These can be people you already spoke to, your competitors, partners, existing customers, etc. 

Sales Navigator doesn’t have the Blacklist feature per se. 

However, our tool, Skylead, does. 

Connect your Sales Navigator account to it to take advantage of the possibility of excluding certain individuals from your outreach campaign. 

Smart Links

A Smart Link is a shareable link to a document (PDF, Word, PowerPoint, or image) or a downloadable file (a video, zip file, CSV, etc.) that you can include in a LinkedIn InMail message. 

Smart Links are only available with Sales Navigator Advanced and Advanced Plus plans.

The main advantage of these is that they allow you to track engagement—things like link clicks, time the recipient spent viewing content, access date, etc.

Also, if the recipient is logged into their LinkedIn account when they click, you can see their basic profile details, including their:

• Name
• Job title
• Company
• Profile picture

Additionally, if they have an open profile, you can send them a free InMail or a paid one if necessary.

However, if they're not logged in, they must enter their full name and email before accessing the content.

This is a great way for sales and marketing teams to collect significant insights into people showing interest in their product/service.

LinkedIn Sales Navigator pricing

How much does LinkedIn Sales Navigator cost?

Much like with the Premium plans, the Sales Navigator subscription cost varies depending on your geographical location.

However, this is how much you can expect to pay for it in general:

⚠️ Beware: These prices do not include Value Added Tax (VAT), Goods and Services Tax (GST), and other related taxes. For a detailed breakdown of additional, country-specific fees, consult this LinkedIn help center article.

LinkedIn Sales Navigator vs Premium: Key differences

While both LinkedIn Premium and Sales Navigator offer advanced tools for LinkedIn users, they serve different purposes. 

For example, LinkedIn Premium is ideal for individuals looking to build their network, access LinkedIn Learning, and gain insights into who’s viewing their profile. 

On the other hand, Sales Navigator is meant for professionals focused on lead generation and sales in general. It provides more robust filtering options, lead management tools, CRM integration, and tracking capabilities that are unavailable in Premium.

LinkedIn Sales Navigator vs Premium features

To see how different LinkedIn Sales Navigator plans stack against each other, consult LinkedIn’s Sales Navigator comparison page.

LinkedIn Sales Navigator vs Premium pros and cons

LinkedIn Sales Navigator pros

• Advanced filtering and lead-generation tools.
• CRM integration.
• Smart Links for tracking engagement.

Premium pros

• Affordable compared to Sales Navigator.
• Great for networking and career building.
• Access to LinkedIn Learning and "Who Viewed Your Profile."

LinkedIn Sales Navigator cons

• More expensive.
• It can be overwhelming for beginners.

Premium cons

• Limited lead generation features.
• Fewer InMail credits.

LinkedIn Sales Navigator vs Premium pricing

Frequently asked questions (FAQs)

1. What is the difference between LinkedIn Sales Navigator and Premium?

Sales Navigator is focused on advanced prospecting and lead generation, with advanced filtering and CRM integration. Meanwhile, Premium is designed to provide general networking opportunities, business, and career insights.

2. What does LinkedIn Sales Navigator allow you to do?

Sales Navigator provides powerful features to help you find, track, and engage with leads.

3. Is LinkedIn Sales Navigator useful?

Yes, especially for those in sales, thanks to its filters, lead lists, tracking abilities, saved searches, CRM integrations, and more.

4. Is LinkedIn Premium worth it?

It depends on your needs. For job seekers and general networking, it's a valuable investment. However, Sales Navigator may be better for serious sales efforts.

LinkedIn Sales Navigator vs Premium: The final verdict

At the end of this LinkedIn Sales Navigator vs Premium comparison, we must emphasize that the choice of your LinkedIn plan will highly depend on your intentions.

Either way, whether you opt for LinkedIn Premium, Sales Navigator, or even Recruiter (if searching for the best talent), know that Skylead supports all 3 plans and can help you reach out to your leads faster…and easier!

Skylead is a one-stop-shop tool that takes over boring and time-consuming sales tasks. As a result, it can save you +11 hours a week and allow you to focus on closing the deals and deals only. 

Curious about how it can make this happen?

Check out our website, schedule a FREE demo with our sales team, and sign up for your 7-day free trial now!

We can’t wait to show you what Skylead’s all about!

If you are looking to scale your outreach, you've likely come across Instantly.ai. This cold outreach software, launched in 2021, promises to help you find, contact, and close your ideal clients.

But before you commit to it, there are a few things to consider. 

Is it worth the investment? 

What do others have to say about it? 

And how does it compare to other tools on the market?

If you're ready to get answers to these questions, dive into our review that reveals:

• Notable Instantly.ai features
• Downsides to using it
• Real users’ opinions on the tool
• How much it costs

We’ve even added a list of 12 alternatives, just in case Instantly features do not fulfill your business needs.

Let’s jump right in!

Instantly.ai or alternatives?

Instantly.ai is one of the best cold email software and an email management platform that’s quickly become popular for email outreach. 

This cloud-based tool allows users to set up automated email campaigns with follow-ups to reach leads at scale.

Users can add leads to their campaigns by either importing a CSV file with lead information or using Instantly.ai’s native B2B Lead Finder tool.

The software also offers a Unibox, which consolidates all email conversations in one place and various options for message personalization. 

Speaking of personalization, to enhance your outreach, you can use its:

• Pre-set or custom variables
• Spintax - multiple variations of a text to avoid repetition
• Liquid syntax - dynamic text based on data

Additionally, Instantly.ai supports A/Z testing, which lets you test up to 26 different versions of email copy.

Data from Instantly.ai can be pushed to different CRMs and tools via Zapier webhooks.

However, the platform also has a built-in CRM that helps track lead statuses and enables you to make calls and send SMS directly from the platform.

Finally, the software can verify your leads' emails, reducing the chance of bounces and protecting your domain's reputation.

With the basics covered, let’s take a closer look at Instantly.ai’s main features.

Instantly.ai features

Unlimited email accounts

Instantly.ai allows you to connect and manage unlimited email accounts.

As they like to say, this enables you to:

‘’Infinitely scale your outreach.’’

However, despite being able to connect unlimited email accounts, the tool caps the number of active leads and emails you can send per month based on the subscription plan.

Nonetheless, Instantly.ai is still useful for email outreach, especially for those who need to reach a large number of leads quickly.

Why? Because you can use all connected accounts in the same campaign. 

This is possible due to the software’s inbox rotation feature. This feature alternates sending emails from different accounts. In turn, it helps you send more emails daily without triggering automation detection.

Unlimited email warm-up

Instantly.ai is one of the few sales outreach tools (or outreach tools in general) with a built-in unlimited email warm-up functionality. 

This means that you can warm up every new email address that you connect to it to ensure that:

• Fewer emails end up in spam
• Your sender’s reputation remains optimal 

B2B Lead Finder

Instantly's B2B Lead Finder is a database with 160M contacts designed to help find leads that are highly relevant and accurate.

The feature relies on a range of filters — some of which match Sales Navigator filters. These include:

• Job Titles
• Location
• Industry
• Employees
• Revenue
• Domains
• ...etc.

What's more, the feature supports keyword-based searches and lets you apply multiple filters simultaneously. This helps you better narrow your search and pinpoint the most promising leads according to your Ideal Customer Profile (ICP) and buyer persona.

Another useful feature of the Lead Finder is Lead Enrichment. To use it, upload a list of contacts, and the system will enrich it with additional data. 

Instantly.ai disadvantages

Instantly.ai excels in many aspects. However, certain disadvantages make it less than ideal and position other tools as superior.

For example, while you can connect multiple email accounts to the software, the same can’t be said for multiple LinkedIn accounts. 

In fact, Instantly.ai doesn’t support LinkedIn automation at all. Hence, it misses out on the opportunities that social selling and multichannel outreach provide.

Moreover, email sequences that you can create with Instantly.ai are pretty basic. You can’t set them up to adjust based on your leads’ behavior. So, if your leads don’t respond, there’s not much you can do.

Why, yes, messages can be personalized. Unfortunately, rich media content, including images and GIFs, can’t.

Analytics could also be improved to provide deeper insight into campaign performance. Additionally, there is no option to export stats to CSV or PDF.

While Instantly.ai claims you can scale your outreach infinitely, that's not quite accurate. In fact, their basic plan lets you send 5,000 emails per month only. Consequently, the mid-tier plan limits you to 100,000 emails, and the top plan caps at 500,000 emails. 

Plus, they limit the number of leads you can upload to the platform. Depending on the plan, you can either upload 1,000, 25,000, or 100,000 leads.

Finally, while the tool can enrich your leads’ information, including their emails, this functionality will cost you extra. Not to mention, there are limits to how many leads you can enrich.

This is a huge con, considering that a certain tool lets you send tens of thousands of emails a month and verify as many emails as you want at no additional cost.

But we’ll get to that shortly.

What Instantly.ai reviews say

While doing the research, we stumbled across both positive and negative Instantly.ai reviews.

As for the positive aspects, we noticed many users are praising the interface.

For instance, one of them, Jonas R, says:

‘’The automation of follow-ups and the user-friendly interface make it incredibly efficient for managing my cold outreach campaigns.’’

On the other hand, Zirva Z. has pointed out certain flows in her review:

‘’The leads aren't great, and being limited to adding only 100 at a time is really frustrating.’’

She also went on to mention that:

‘’It's not very useful unless you have a really high budget.’’

Instantly.ai pricing

Instantly.ai has 2 main pricing categories  — Sending & Warmup and Leads — with multiple sub-plans.

Sending & Warmup is the pricing plan for sending and warming up emails. 

As such, it doesn’t include access to the B2B Lead Finder and is divided into 3 individual sub-plans. 

The pricing varies and is determined based on the number of leads you can upload and emails you can send.

Meanwhile, Leads plans are meant to streamline prospecting and entail full access to the B2B Lead Finder feature. 

There are a total of 4 of these. They differ in price depending on the number of leads you can verify and include:

But remember, if you want to use Instantly.ai to send and warm up emails and generate leads, you can’t purchase a plan from a single category. Instead, you’ll need one from each.

This means that the price of using the software can quickly skyrocket. 

For instance, if you were to subscribe to their lowest-tier subscriptions, you’d pay a total of $84 for both each month. On the other hand, their highest-tier plans combined set you back an exorbitant $850 a month. 

That said, you might be better off using a tool that offers much more at a lower price.

12 best Instantly.ai alternatives

Are you interested in exploring other software on the market? If so, here are 12 compelling alternatives to Instantly.ai that may provide you with better value for your money.

1. Skylead

Well, hello - that’s us! 😊

Skylead is a leading LinkedIn automation and cold email software that puts time-consuming outreach tasks on autopilot.

It's commonly used by:

• Sales professionals and entrepreneurs who aim to free up as much as 11 hours a week for booking 3x more meetings.
• Marketing professionals seeking to distribute content and secure more backlinks.
• Recruiters on the hunt for the best talent.
• Lead generation agencies focused on acquiring high-quality leads for their clients. 

The biggest difference between Instantly.ai and Skylead is the support for LinkedIn outreach. 

As a matter of fact, our software allows you to create multichannel campaigns that combine different email and LinkedIn actions. All thanks to our Smart sequences.

The tool also lets you personalize messages with preset and custom variables. While at it, you can even engage in A/B testing to determine how to best approach leads. 

However, what truly sets Skylead apart in the personalization department is our native image and GIF personalization feature.

Not to mention, Skylead also offers infinite email warm-up, courtesy of our partnership with an email warm-up tool, InboxFlare.

Finally, our tool comes with advanced reporting capabilities and even supports CSV and PDF exports. You can also integrate it with any CRM or tool you like using Zapier webhooks or API.

Now, let’s get deeper into our features that are changing the outreach game as we know it.

LinkedIn automation

Skylead is a cloud-based LinkedIn automation tool.

It’s the best among other types of LinkedIn automation tools (browser extensions & desktop apps) in that:

• It exists on the ‘’Cloud’’. This means that it doesn’t require an Internet connection or power to run.
• It comes with a dedicated IP address (proxy) that shields your activity, an integrated inbox, and the possibility of adding multiple accounts.
• The tool mimics human behavior, browsing through LinkedIn and scrolling just as a human would. 

Now, with Skylead, you can automate much of your LinkedIn prospecting and LinkedIn lead generation through targeted outreach campaigns.

To create one, you can use the following lead sources:

And, yes, you can connect any LinkedIn Premium, Sales Navigator, or Recruiter account to the software.

Once you do, you can use Skylead to:

• View your leads' profiles
• Follow them
• Send them invites to connect
• Automate LinkedIn messages and LinkedIn inMails

However, the tool isn’t limited to performing actions on LinkedIn. So, feel free to add emails to the mix — including the email discovery and verification feature — and turn the tool into a complete multichannel outreach platform.

Email automation

Much like Instantly.ai, Skylead lets you add unlimited email accounts to help you send tens of thousands of emails a month. 

However, unlike it, it doesn’t limit the number of active leads you can have. You can input unlimited leads, allowing you to reach out to more people.

If you were wondering how it’s possible to send thousands of emails a month, well, it’s because our tool supports inbox rotation. This means that Skylead alternates sending emails from different accounts to keep you within safe limits on each.

Email discovery & verification

Speaking of safety, did you know that Skylead goes a step further to ensure it? 

Namely, our software can find and verify your leads’ emails. In turn, it reduces the chances of bounces that impact deliverability and your sender’s reputation.

And guess what? You can take advantage of this feature without breaking your campaign creation flow. 

Just add the Find & Verify Email step to your sequence for the tool to find and double-verify the existence of your leads’ emails.

The best thing about this feature is that it has one of the highest, if not the highest, email-finding probabilities on the market. 

Not to mention, it’s both unlimited and comes at no extra cost. In other words, as long as you’re subscribed to the tool, you can use it as much as you want. 

This makes Skylead more cost-effective than Instantly.ai, which requires a separate subscription to enrich emails.

Smart sequences

And that brings us to the star of the show: Smart sequences.

In essence, they are algorithms that combine the above-mentioned LinkedIn and email actions with if/else conditions. As a result, you get coherent outreach flows that unfold according to the way your prospects behave.

For instance, let’s say you tried adding a lead to your network on LinkedIn, but they haven’t accepted the invite.

If this were a simple sequence, you’d get stuck at this step and miss the opportunity to get to the lead.

But with Smart sequences, you get to maximize touchpoints by covering every possible scenario.

In this case, you can add the ‘’If Connected’’ condition to your campaign and then define the following steps.

For example, you can set up Skylead to automatically message your lead when they accept your connection request. If they don't, you can try to locate their email address, and if the tool finds it, send them an email. But if that doesn't work, you can always send an InMail to maximize getting in touch with leads.

Of course, there are a thousand more ways this can go. Smart sequence builder is your playground, so feel free to experiment with different branching paths.

Or, you can visit our tried and tested Smart sequences template library and replicate one of ours for guaranteed results!

Smart inbox

Smart inbox, although serving the same purpose as Instantly.ai’s Unibox, is far superior. That’s because it doesn’t only aid email management. It also lets you manage your conversations on LinkedIn, Sales Navigator, and Recruiter, whether it’s messages or inMails.

But what makes our Smart inbox truly irreplaceable is the opportunity to label chats. These labels are great because they can help you keep track of ROI and conversions. That said, you can choose between a couple of predefined ones or add your own.

Image & GIF personalization

They say a picture is worth a thousand words. And we agree, which is why we introduced our image and GIF personalization feature.

Believe it or not, by personalizing visuals for each recipient, you can increase your response rate to more than 63%.

That said, our image and GIF editor lets you upload any picture you like and personalize it with:

• Your lead’s name
• Their and/or your LinkedIn profile image
• Their and/or your company logo
• A custom message

The choice is yours! Either way, you’ll surely leave a lasting impression. 

In fact, just look at the astonishing 76% response rate we got using the following visual!

Advanced analytics

Speaking of results, Skylead comes equipped with advanced analytics, which are available on the Reports page. 

Here, you can see how all of your campaigns are performing or examine the stats for a single campaign.

That said, there are 3 ways to observe results:

• In a graph form, to visually compare oscillations between different metrics;
• In table-view, to observe fluctuations on a daily basis;
• Step-by-step, to see how your A/B tests are performing.

Unlike Instantly.ai, Skylead even lets you download these reports. The good news is that there are 2 different formats to choose from: CSV and PDF.

What Skylead reviews say

Skylead reviews are positive, with people praising it for what it has helped them accomplish.

For instance, Daniel Hoffmann, a Managing director at Toplevel Performance, has said that:

“Since I’ve started working with these clients and using Skylead, I have earned approximately $33.000.”

In the meantime, NewPoort's founder, Toine Boelens, has highly praised our Smart sequences and email finder and verifier:

‘’If/else conditions in Smart Sequences are also great. It's low code, so it's great because I'm not good at coding yet. I also like the Find & verify business email step, which finds email addresses most of the time. So you get, like, two ways you can get in touch with the client. ‘’

Instantly.ai vs. Skylead

Pricing

Skylead has a singular plan that costs $100 per LinkedIn seat. To test out the tool and its functionalities, feel free to take advantage of our 7-day free trial period. Moreover, our customer support remains available for a 1-on-1 onboarding call—completely free of charge!

2. Lemlist

Lemlist is a cloud-based tool primarily used for email outreach. Nonetheless, its higher-tier subscription supports multichannel outreach, letting you add automatic LinkedIn actions and calls to the mix.

In terms of LinkedIn automation, the tool can visit your lead's profiles, invite them to connect, and send them a message. Moreover, you can add conditions to your sequences to cover several outreach scenarios.

You can also perform any other action on LinkedIn. However, you’ll need to add it as a manual step to your campaign, the same as calls.

The software offers advanced personalization features, including custom images, intro lines, and dynamic landing pages. 

It's also known for Lemwarm, a built-in email warm-up tool that helps emails stay away from spam.

Now, even though Lemlist comes with an email finder and verifier, like Skylead and Instantly.ai, it limits the number of emails you can discover and verify by plan. In fact, even with their most expensive plan, you can only discover and verify up to 1,000 emails a month. If your needs exceed this, you can purchase additional credits. However, this comes at a cost of $1 per 100 verified emails.

That's not it for limitations, though. For instance, you can't connect unlimited email accounts to the tool. Moreover, although Lemlist offers a B2B lead database with over 450M contacts, the quality of leads isn't the highest.

This is somewhat compensated for with the Chrome extension for prospecting on LinkedIn. However, considering that Chrome extensions inject code into LinkedIn that may jeopardize your account, you might want to think twice before using it.

Instantly.ai vs. Lemlist

Pricing

3. Apollo

Apollo.io is a multichannel sales engagement platform that combines email, LinkedIn outreach, and cold calls in seamless sequences. 

It allows users to set up campaigns that feature both automatic and manual emails.

When engaging leads via LinkedIn, Apollo can automate connection requests, messages, and interactions with posts. 

However, its multichannel sequences—known as Playbooks—are relatively simple. Namely, unlike Skylead's Smart sequences, they don't unfold according to your lead's behavior, making them less than ideal.

Regarding integrations, the platform natively integrates with tools like Pipedrive, HubSpot, and Slack. 

The software also has A/B testing capabilities, which help optimize outreach efforts. Additionally, it comes with a built-in AI writing assistant that those previously using ChatGPT for sales writing may find convenient.

Now, in terms of pulling leads into a campaign, Apollo does it through its databases of over 275M contacts. However, certain users have complained about the quality of these leads.

Like Lemlist, the platform can also scrape new leads from LinkedIn. However, this process, yet again, involves using a Chrome extension and could lead to account penalties.

Instantly.ai vs. Apollo

Pricing

4. Smartlead.ai

Smartlead is a robust email outreach tool designed to automate and streamline lead generation efforts. 

It supports unlimited email accounts and email warmups, features inbox rotation, and uses a Master Inbox for streamlined email management. 

The platform offers advanced personalization options like variables, spintax, and liquid syntax, along with split testing capabilities for up to 26 email variants. 

Smartlead also integrates with various CRMs, including HubSpot, via API and webhooks.

However, it has some drawbacks. 

Despite claiming to support multichannel outreach, LinkedIn integration for automatic steps has been discontinued, leaving only manual tasks. 

Additionally, it lacks image and GIF personalization and an email discovery feature that Skylead has.

Finally, while you can create subsequences for each campaign to make it reactive to your leads' behavior, you must break the campaign creation flow to do so. Not to mention, you can only add leads to your campaign through a CSV file or HubSpot.

Instantly.ai vs. Smartlead.ai

Pricing

Pro and Custom plans support adding additional seats, with each costing $29 a month.

5. Mailshake

Mailshake is a cloud-based tool designed primarily for sending emails and follow-ups. 

Nonetheless, it does have a Chrome extension that transforms it into a multichannel outreach tool. You can use to set up simple outreach sequences to automatically:

• View your leads' profiles on LinkedIn,
• Send them invites to connect,
• And messages.

At the same time, you can use the extension for cold-calling purposes, as it comes with a built-in dialer and call recorder. However, this option is available strictly for leads based in the US and Canada. 

Moreover, you can integrate the tool with more than 1,000 software via Zapier webhooks. In terms of native integrations, there are those with Pipedrive and Hubspot.

A/B testing is supported, too, and so is inbox rotation. Unfortunately, you can't connect unlimited email accounts to Mailshake as you can with Skylead and Instantly.ai. In fact, the highest-tier subscription limits you to a maximum of 5 accounts.

LinkedIn automation and calls are restricted to the highest-tier plan, too.

Lastly, the use of a Chrome extension for LinkedIn actions risks account restrictions.

Instantly.ai vs. Mailshake

Pricing

6. Woodpecker

Woodpecker is a tool that automates emails and follow-ups to help individuals connect with ideal clients.

What's great about it is that it lets you connect as many email accounts to it as you want, just as Skylead, Instantly.ai, and Smartlead do. The same can be said about inbox rotation.

Sequences you can create with Woodpecker are condition-based. This means they adapt according to the way your leads behave.

With Woodpecker, you can A/B test up to 5 different variations of your message copy. And if you have trouble writing, its AI writing assistant is there to help.

Moreover, the tool supports plenty of 3rd party integrations, such as the one with Dux-Soup. This integration allows its users to tap into LinkedIn outreach, not just email, but it will cost you more.

That said, not everything's ideal with this tool. 

Why, yes, the Dux-Soup integration turns Woodpecker into a multichannel outreach solution. The catch is, however, that they must subscribe to Dux-Soup’s Turbo plan for this to be made possible. This raises the cost of a subscription that's already steep and depends heavily on the number of contacted prospects.

Instantly.ai vs. Woodpecker 

Pricing

The exact cost of the Cold Email and Agency plan is determined by the number of leads contacted. It ranges between $29 for 500 contacted leads and $395 a month for 25,000. 

Although price points for these plans are the same, they differ in one thing: the Cold Email plan is designed for individuals, whereas the Agency plan is meant to be used by teams. That said, the latter supports adding additional users at the price of $27 per each.

Additionally, the Dux-Soup integration adds an extra $55 a month to the subscription.

7. Salesloft

Salesloft is a cloud-based sales engagement platform ideal for sales teams that want to automate workflows and connect with more prospects. 

Its Cadences—a form of campaign—integrate email, phone, and Sales Navigator tasks, though only emails are automated.

Nonetheless, the platform shines in email tracking and advanced analytics, offering A/B testing and customizable email templates. 

However, Salesloft only integrates with Sales Navigator, missing support for LinkedIn Premium and Recruiter accounts.

Additionally, it lacks the Smart sequences that Skylead has, which limits touchpoints with leads. 

Users have also complained about a less user-friendly interface and a buggy dialer.

Instantly.ai vs. Salesloft

Pricing

At this time, Salesloft doesn’t disclose its pricing details for either of its plans: Essentials, Advanced & Premier. Instead, upon visiting the "Pricing" page, their bot prompts you to contact their team for a tailored quote.

However, the information on the Internet suggests that users are paying anywhere from $75 to $125 per user a month.

8. Outreach.io

Outreach.io is a complete sales engagement platform designed to streamline the sales process for enterprise teams. 

It integrates email, phone, LinkedIn, and live chat into a unified workflow, allowing for seamless multichannel outreach.

The platform lets you create personalized outreach sequences with automated follow-ups and response-based triggers. However, any actions on LinkedIn that are part of your sequences must be completed manually.

The tool integrates well with popular CRMs like Salesforce and HubSpot for smooth data synchronization.

Key features include robust email tracking, detailed analytics, A/B testing, and a library of customizable email templates. 

Outreach.io also provides AI-driven sentiment analysis, call scheduling, and a pipeline calculator to estimate necessary sales expenses.

Its conversation intelligence tool, Kaia, offers real-time call transcription and insights, enhancing sales interactions and coaching.

In terms of cons, it's worth noting that the platform can be expensive for small businesses. Furthermore, no free trial is available, and the interface is complex.

Also, the platform connects to Sales Navigator accounts only and caters primarily to sales professionals. As such, it may lack features that marketing experts and lead generation agencies need, such as email discovery and verification.

Lastly, users can connect a maximum of 2 email accounts to the tool unless otherwise outlined in the contract.

Instantly.ai vs. Outreach.io

Pricing

Much like Salesloft, Outreach.io doesn’t disclose pricing details to non-users. Instead, the price is customized and heavily depends on the number of users within a team.

However, we did some research online and found that one user was quoted $130 per month per user, with a minimum requirement of 20 users.

9. QuickMail

QuickMail is an effective outreach tool that goes beyond email campaigns. 

It supports multichannel outreach, combining email, LinkedIn, calls, and SMS to help you reach your prospects where they are.

Linked outreach actions that QuickMail can perform are automatic and include:

• Profile views
• Connection requests
• Messages

Contrary to tools like Skylead, which lets you import leads directly from LinkedIn, QuickMail offers 2 import options: a CSV file or Google Drive.

The tool comes with a built-in email warm-up and an inbox rotation feature that maintains high deliverability rates. It supports A/B testing and natively integrates with popular CRMs like Pipedrive and HubSpot. Nonetheless, you can integrate any tool with it via Zapier.

While email verification is available, QuickMail relies on 3rd party tools for this. 

Similarly, Image and GIF personalization, while there, isn't native. For this, you’ll need Hyperise, which incurs additional costs.

Moreover, if you want to use LinkedIn in your outreach, you'll need QuickMail’s Chrome extension, which can put your account at risk.

You can add unlimited team members to your QuickMail account. However, you can connect a maximum of 50 email accounts and 15 LinkedIn accounts to the tool. And this is for the highest-tier subscription.

Instantly.ai vs. QuickMail

Pricing

10. Snov.io

Snov.io is a cloud-based multichannel outreach tool that lets you create automated campaigns that combine emails and LinkedIn touches. These include profile visits, post likes, messages, and connection invites.

The platform lets you add "triggers" to your sequences, similar to Skylead's if/else conditions. These make your outreach smart and adaptable based on how your prospects react. 

Additionally, Snov.io comes with a built-in email warm-up tool and a CRM. While the CRM isn’t the most advanced, it has enough functionality to be a good choice for those on a budget.

Snov.io can verify your leads' emails, but this feature isn’t unlimited. In fact, the number of emails you can verify depends on your plan. 

Furthermore, for LinkedIn automation, you’ll need to pay an extra $69 per LinkedIn account you want to add to the software.

While Snov.io's LinkedIn automation is cloud-based, the tool prompts you to use their 2 Chrome extensions: 

• One for prospecting on LinkedIn
• Another for finding leads' emails across the web. 

However, if you choose to use them, be cautious: they may put your account at risk.

Instantly.ai vs. Snov.io

Pricing

11. Salesblink

SalesBlink is one of the best Insantly.ai alternatives for cold emailing. 

It uses its AI, BlinkGPT, to craft smart email sequences with follow-ups that adapt based on your leads' behavior. 

Plus, with its email warm-up feature, your messages are more likely to land in your leads’ inboxes instead of their spam folders.

SalesBlink lets you connect unlimited email accounts and automatically rotates them while sending emails, thus keeping you within safe limits. 

Furthermore, it comes with a Unified inbox that keeps all your conversations in one place, similar to Skylead, Instantly.ai, and Smartlead.

Although SalesBlink supports adding multichannel tasks to your sequences, these tasks need to be done manually. So, it doesn’t offer true multichannel outreach. 

The tool also provides email verification, but this feature is limited. Simultaneously, it isn't available to the subscribers to the lowest-tier plan.

Instantly.ai vs. Salesblink

Pricing

The number of emails you can send with the software depends on your plan. 

For example, the basic plan lets you send up to 6,000 emails, while the top tier allows up to 100,000.

12. Hunter.io

Hunter.io is a tool renowned for its email finding and verification capabilities.

It boasts a user-friendly interface and frequently updates its database with new publicly available emails. 

One of its standout features is the ability to invite team members and grant role permissions, which makes team collaboration much easier. 

Additionally, Hunter.io offers multiple cold email templates and supports integrations with various CRMs and software via Zapier.

However, there are some limitations. For example, you can only create outreach campaigns if you connect a Gmail or Outlook account. Other email service providers are not supported. It also lacks features like A/B testing, advanced message personalization, and email warm-up.

Furthermore, the tool requires a bit of a learning curve, and the support response time can be slow. 

Finally, Hunter.io can't perform any actions on LinkedIn. This makes it less versatile compared to Instantly.ai alternatives that can.

Instantly.ai vs. Hunter.io

Pricing

How to cancel Instantly.ai subscription?

If you’re not satisfied with Instantly.ai, you can cancel your subscription and try another tool from our list.

Here's how:

1. Log into your account.
2. Go to the Billing page.
3. Under your active plan (s), find the "Cancel plan" button. Click it to confirm your cancellation.

If you have one plan only, you can use it until the end of the billing cycle.

However, if you have both a Lead Finder and Email Outreach plan and cancel only one, the cancellation of said plan takes effect immediately.

Also, if you want to cancel multiple plans, keep in mind that you'll need to cancel each one individually.

Lastly, to confirm your plan is canceled, look at the date listed next to the plan on the Billings page.

Frequently asked questions (FAQs)

What is instantly.ai?

Instantly.ai is an advanced email automation tool designed to help individuals manage their email campaigns more effectively. It offers a range of features, including unlimited email accounts, email warm-up, B2B Lead Finder, and a Unibox.

What does instantly AI do?

Instantly.ai automates various aspects of cold emailing and customer relationship management. It helps users manage multiple email accounts, warm up emails to improve deliverability, find new leads, and keep track of them. The platform also consolidates all emails into a single inbox, making it easier to manage conversations and follow-ups.

How to use instantly.ai?

Using Instantly.ai is easy. Just create an account, add and configure email accounts, and use the email warm-up feature to prepare your accounts for sending. Then, create and launch your email campaigns and manage interactions through Unibox. Finally, use the tracking and analytics page to analyze campaign performance.

Is instantly.ai free?

Instantly.ai is not free but offers various pricing plans to suit different needs and budgets. Each plan provides access to a range of features, allowing you to choose the one that best fits your requirements.

Does Instantly AI have a free trial?

Yes, instantly.ai offers a free trial for new users. This allows you to test out the platform and its features before committing to a paid plan.

How many emails can you send with instantly AI?

The number of emails you can send per month depends on the plan. For instance, the lowest plan limits you to sending 5,000 a month, whereas the Custom plan allows you to send more than 500,000.

Instantly.ai vs. alternatives: What’s the better option?

And there you have it—our deep dive into Instantly.ai and its top 12 alternatives.

As you’ve discovered, Instantly.ai has some powerful features.  But it's not perfect, mainly because of the lack of multichannel outreach support that tools like Skylead have.

That said, if your strategy relies heavily on engaging prospects across multiple channels, Instantly may not be for you.

Luckily, your perfect alternative is out there, waiting for you to discover it.

We've given you the options. Now, it's up to you to try them out.

But why not start with Skylead? 

With a 7-day free trial, you can experience the true power of email and LinkedIn automation combined.

So, come chat with us, sign up, and begin scaling your outreach — to infinity and beyond!

Have you accidentally or by design created multiple LinkedIn accounts? You’re not the only one to have done so.

Many people have multiple careers, companies, and side hustles, and sometimes that leads to more than one LinkedIn account.

But here's the question: is that allowed? And if not, what’s the best way to handle the situation?

Today, we’ll take you through LinkedIn’s multiple account policy and explain:

• Different reasons for having more than one account,
• Whether you should merge, close, or manage them,
• And how LinkedIn automation tools like Skylead tie into the story.

Let’s get started!

Why you might need multiple LinkedIn accounts 

Before explaining whether you can have multiple LinkedIn accounts, let’s cover several reasons why you might need them.

Professional vs. personal branding

LinkedIn has come a long way and is far from the online resume-hosting service it used to be. Yes, professionals still use it to connect with their potential employers. However, the truth is that they use it equally to establish their personal branding or thought leadership.

If you are using LinkedIn for both purposes, you may believe doing it all under one profile isn’t ideal. After all, how you present yourself to a future employer might differ from how you want industry peers to perceive you. This could lead you to open two LinkedIn profiles under the same name — professional and personal — to separate your personas clearly.

Professional branding accounts are typically focused on career achievements, work experience, and professional skills. They are the ones you share with recruiters, potential employers, and colleagues.

On the other hand, personal branding accounts reflect your personal brand and showcase your thoughts, interests, and side projects. They are more informal and personalized, ideal for networking with people who share similar interests, hobbies, or entrepreneurial endeavors.

If you have two careers

Many professionals find themselves following two different career paths. 

For example, let’s say your full-time job was in marketing, but you were also pursuing graphic design part-time. While both jobs require creativity, the skill sets and target audiences differ. 

Hence, a single account might not effectively display the right skills or attract the right individuals.

In these scenarios, having separate LinkedIn profiles under the same name may allow you to:

• Craft profile content that resonates with niche-specific audiences;
• Establish greater credibility and authority in each field;
• Form partnerships with companies and individuals who align with your ideal customer profile (ICP) and buyer persona in each profession.

For lead generation

Using LinkedIn for lead generation is a common strategy, especially for sales professionals, marketers, and company founders. 

Back in 2021, you could send hundreds of connection requests a week. However, with the connection limit now hovering around 100 invites, your outreach and, thus, LinkedIn lead generation efforts are sure to suffer.

Multiple LinkedIn accounts may come in handy here, as they can help you bypass LinkedIn connection limit and, thus, reach more leads.

Furthermore, with more than one LinkedIn account, you can segment your leads better. For example, you could use one to connect with potential B2B clients in one industry and another to reach out to those in a different sector.

Also, each account can serve a dedicated purpose. That said, you could focus on building a strong online presence on one and let leads come to you naturally (inbound lead generation). Meanwhile, after engaging in high-quality LinkedIn prospecting, you can use the other(s) to reach out to leads directly (outbound lead generation).

As you can see, dividing your lead generation efforts between multiple LinkedIn accounts helps you better manage and track your leads. 

And guess what: you don’t have to be the owner of these LinkedIn accounts to use them for this purpose. But more on that later.

For agency purposes

If you're running a lead generation agency, generating leads for yourself and your clients is probably part of your daily grind.

The above-mentioned connection limits are likely preventing you from doing so at a pace you desire, forcing you to divide efforts across multiple LinkedIn accounts.

But let's face it: clients likely rely on you for more than just lead generation. They need full account management, which means you're doing it all—from setting up accounts and optimizing profiles to posting content and interacting with followers.

We know every client is unique, with their own goals, audiences, and branding guidelines. Thus, the only way to keep everything organized and distinct is to use separate LinkedIn accounts for each client.

Not to mention, you need to show clients the value of your work with regular reports. Separate accounts make generating these a breeze.

Can you have multiple LinkedIn accounts?

As per official LinkedIn statistics, the platform is currently home to more than 1 billion accounts.

But how many of these are duplicates? It's tough to say, as no official stats on multiple LinkedIn accounts are available.

What we can let you in on, though, is LinkedIn's official stance on having more than one account, and it is a big NO.

This applies to having multiple accounts in your name. Using someone else's name to create fake profiles is also not allowed. Neither is registering on others’ behalf, as stated in section 2.1 Service Eligibility of the LinkedIn user agreement:

‘’Creating an account with false information is a violation of our terms, including accounts registered on behalf of others or persons under the age of 16.’’

So, while having multiple accounts might be useful, as seen above, LinkedIn doesn't let you keep them.

In fact, if you are caught having them, you risk facing the consequences such as:

• Getting your LinkedIn account restricted temporarily;
• Ending up in a permanent LinkedIn jail — equivalent to getting banned on the platform;
• Account termination.

But what if you want to reach out to more people without breaking LinkedIn’s rules? In that case, what you CAN do is increase the number of real LinkedIn accounts you manage.

These can be your colleagues’ or your clients’ and their colleagues’ accounts. Just make sure you obtain their permission before leveraging them.

How to deal with multiple LinkedIn accounts under the same name

If you have multiple LinkedIn accounts under the same name, there are 2 ways to go about this:  

• Have them merged;
• Keep one, and have the other(s) closed/deleted.

On the other hand, creating accounts with false information cannot be accidental and is a serious offense. Therefore, in this situation, the only option is to delete them. 

How to merge multiple LinkedIn accounts

For account merging to take place, you need to contact LinkedIn support.

But before doing so, make sure to prepare:

• Login credentials for each account;
• LinkedIn URLs of affected profiles.

If you forgot your password, make sure to reset it. Meanwhile, if you don’t have access to the email used, go through the identity verification process before requesting account merging.

However, keep in mind that not all things will make it from one profile to another, including:

• Your posts
• Edits
• Articles you saved
• Recommendations & endorsements you received and gave

Furthermore, after merging, LinkedIn will delete one of your accounts and data associated with it. You get to choose the account to keep. Nevertheless, it’s recommended you download a copy of the data prior to merging.

If the affected account is under a LinkedIn Premium subscription, you’ll also need to cancel it before merging. The same applies to job listings, ad campaigns, and upcoming events. Meanwhile, if you own any LinkedIn groups, you’ll need to either transfer the ownership or close the groups entirely.

📃 Note: Accounts with 0 connections and those with more than 30,000 can’t be merged. 

How to delete multiple LinkedIn accounts

Contrary to merging, you don't have to contact support to delete duplicate accounts; you can do it on your own.

To do so, navigate to the header on LinkedIn and tap the ''Me'' icon.

Then, find ''Settings & Privacy'' in the drop-down menu and click it.

You'll land on the Account Preferences page. 

Scroll all the way to the ''Account management'' section, where you'll notice the ''Close account'' button. 

Click it.

LinkedIn will try to dissuade you from closing your account. 

Nonetheless, ignore the message that pops up and click ''Continue.''

Next, choose the reason for account closure. In this case, select ''I have a duplicate account.''

Then, click ''Next.''

Finally, enter your password and mark it as done for the duplicate account to be deleted for good.

📃 Note: When you delete an account, LinkedIn permanently removes your profile and all your information from the platform.

How to manage multiple LinkedIn accounts of real people

We’ve already established it’s okay to manage multiple LinkedIn accounts if the owners permit it. 

That said, you can do it in 2 different ways:

1. Manually
2. Via software

Let’s walk you through both options!

Managing multiple LinkedIn accounts manually

Managing multiple LinkedIn accounts manually isn't for the faint of heart and can quickly overwhelm you if you have a lot of them on your plate.

Nonetheless, it's possible to do it, and here's how to do it effectively:

• First, you’ll want to create multiple Chrome profiles or profiles in your browser of choice. Once created, use these profiles to sign in to each LinkedIn account. This way, you can stay signed in to different accounts simultaneously without having to log out and log back in constantly. Moreover, by doing so, you prevent mix-ups between different accounts and help keep your work organized.

• For occasional use, such as checking notifications or posting updates, you can opt for private browsing, a.k.a. incognito mode. This mode doesn’t save browsing history, cookies, or site data. Therefore, you won’t be logged out of a primary account if you use it.

• If possible, assign different devices for different LinkedIn accounts. You can also use different browsers (e.g., Chrome for one account and Firefox for another) to keep sessions distinct. 

However, if you opt for the manual route, prepare to face these challenges:

• Inconvenience due to having to log in and out constantly;
• Time loss, as managing, for example, two LinkedIn accounts, doubles the time spent doing it;
• Confusion in keeping track of connections and target audiences associated with different accounts;
• Lack of consistency in brand voice;
• Difficulty in tracking analytics;
• Security risks that require the implementation of additional security measures (e.g., unique passwords, two-factor authentication)

Want to steer clear of these difficulties but also improve speed and efficiency in managing multiple accounts? We suggest you manage them by using the software!

Managing multiple LinkedIn accounts via software

As you can see, there are challenges to managing multiple LinkedIn accounts manually. 

But what if we told you there was a way to overcome these challenges? 

And, believe it or not, it includes managing these accounts automatically with LinkedIn automation software.

Since our tool — Skylead — is one of the finest on the market, we’ll tell you all about its features and how you can use them to manage multiple LinkedIn accounts on autopilot.

What is Skylead & why should you use it to manage multiple LinkedIn accounts

Skylead is LinkedIn automation and cold email software that streamlines the manual work associated with outreach and lead generation. As such, it can save you +11 hours a week!

In terms of multiple LinkedIn account management, Skylead improves your workflow by bringing all teams and LinkedIn accounts under one roof.

That said, the tool allows you to:

• Effortlessly switch between accounts without the hassle of repeatedly logging in and out.
• Automate repetitive tasks like sending connection requests and follow-ups across all accounts.
• Manage all LinkedIn messages, LinkedIn InMails, and even emails from a single place.

This is possible thanks to our:

• Smart sequences
• Smart inbox
• LinkedIn Stream
• Advanced reporting feature
• Team management capabilities

Now, let’s get into them in detail!

Smart sequences

Skylead was the first tool to introduce Smart sequences — ground-breaking algorithms that let you combine different email and LinkedIn actions with conditions. The result? Coherent outreach flows that unfold according to your leads’ behavior.

Smart sequences are powerful in that they allow you to go beyond LinkedIn outreach. In fact, the tool lets you connect an unlimited number of email accounts completely free. In turn, you get a whole new channel to reach out to leads: email.

This additional support for cold outreach makes it a complete, multichannel outreach tool. 

To tap into email outreach, just select the email accounts you wish to use in your campaign and add the ‘’Email’’ step to your Smart sequence. Skylead will then auto-rotate between these accounts, allowing you to send tens of thousands of emails a month.

This is what a Smart sequence looks like. But there’s a lot more where that came from! Feel free to explore our proven-to-work sequence templates and use them in your outreach.

Smart sequences are especially useful if you are using multiple LinkedIn accounts for lead generation purposes. Of course, we aren’t talking about using accounts that you own but rather ‘’borrowing’’ those of your colleagues. Just connect them to Skylead, build sequences, and launch campaigns that will take over outreach for you. All that without visiting their LinkedIn accounts directly.

Smart inbox

When responding to messages across several accounts, why take it to LinkedIn directly when you can manage all LinkedIn and email messages in Skylead?

That’s what our Smart inbox is for—to consolidate all messages received from leads in your campaigns into a single place. 

As an added bonus, you have the option to label all chats using predefined labels or custom ones. These help optimize your workflow but also keep track of conversions and return on investment (ROI).

LinkedIn Stream

Another feature that makes Skylead an irreplaceable ally for multiple LinkedIn account management is the LinkedIn Stream.

LinkedIn Stream is essentially a page in Skylead that lets you access your LinkedIn account straight from the tool.

This feature is great if you’re part of an agency because to manage a client’s account, you only need to switch from your seat in Skylead to theirs.

Once you are in their Dashboard, tap the LinkedIn logo icon in the sidebar menu, and, finally, click ‘’Access my LinkedIn.’’. 

You’ll be taken to their LinkedIn feed, where you can find leads via filters and then use them to create an outreach campaign. 

And to prove just how useful this is, here’s what Michael Gonzales, founder of 10X Millennial, had to say about it:

‘’We don’t have to log in to any LinkedIn account. Instead, we can manage and respond to all messages in one place, which saves a huge amount of time.’’

Advanced reporting

Remember how we said tracking important metrics across multiple accounts on LinkedIn was complicated? Well, not with our advanced reports.

A distinct Reports page is available for each account under the seats you manage in Skylead and features 3 different view modes:

1. Graph - Provides a quick, at-a-glance understanding of the ratio between different metrics.
2. Table - Great for observing daily oscillations between metrics and identifying patterns.
3. Steps breakdown - Shows you how each step in a sequence is performing. As such, it’s ideal for split testing.

And if you prefer comparing the performance of different LinkedIn accounts side-by-side, you can always download the reports. Skylead supports both CSV and PDF exports.

Team management

Skylead can be used by individuals, but it’s much more powerful when used in a team. In fact, our team management capabilities are second to none.

When you create an account in Skylead, you’ll immediately get your own team to which you can add LinkedIn seats. You can also invite other members to join it and assign them roles (Owner, Admin, Editor, Custom role) and permissions.

These roles and permissions dictate whether someone can access certain accounts, features, and billing. Consequently, they allow for seamless management and switching between multiple LinkedIn accounts while respecting their owners’ privacy and wishes.

Frequently asked questions (FAQs)

Can I have two LinkedIn accounts?

No, LinkedIn's policy prohibits having multiple accounts in your name. Doing so can result in penalties, including account restrictions or termination.

Can I have a personal and business LinkedIn account?

LinkedIn allows only one account per individual. This means you cannot have separate personal and business accounts under the same name.

Can I make a new LinkedIn account with the same email?

No, LinkedIn requires each account to have a unique email address. You can’t create a new account using an email already associated with an existing one.

Is it possible to merge two LinkedIn accounts?

Yes. To merge the accounts, you need to contact LinkedIn support, provide login credentials, and follow their guidelines. Keep in mind that some data may not be transferred.

What can you do with multiple LinkedIn accounts?

If you have multiple LinkedIn accounts under your name, you can either merge them or close the excess.

What legal or ethical considerations should be taken into account when managing multiple LinkedIn accounts for others?

When managing multiple LinkedIn accounts for others, make sure you have explicit permission from the account owners. To avoid issues, uphold the client’s brand integrity, protect confidential data, maintain transparency in communication, and adhere to LinkedIn’s terms of service.

Take control of multiple LinkedIn accounts!

So, you’ve got yourself a case of multiple LinkedIn accounts. Now, despite LinkedIn’s no-no policy on having duplicate accounts in your name, don’t worry; it’s not the end of the world. This just means you have some cleaning up to do, either in the form of account merging or closing duplicates.

Nonetheless, if you are merely managing multiple LinkedIn accounts, you don’t have to stop doing it. As long as account owners have given you the all-clear to do so, we say go ahead.

But why spend hours upon hours managing these manually when Skylead can do it all on autopilot?

Take the plunge now, sign up for your 7-day free trial with us, and experience the difference automatic LinkedIn account management can make!

LinkedIn, as the main professional network, with 1 billion users, is the number 1 tool to help you find leads. 

Using LinkedIn lead generation is great. However, there are other sources you can use and combine with LinkedIn to reach more high-quality leads. Extra targeting work always pays off.

We’ve done the work, researched, and analyzed creative ways to find these leads for your business besides our favorite targeting hacks on LinkedIn. This blog will show you lead generation sources that can be beneficial for your outreach efforts, match your ICP and Buyer Persona, and actually convert.

Let’s jump right in! 🏊

What is a lead?

A business or sales lead is a potential customer who is interested in your product or service. Salespeople use lead generation methods to find leads from multiple sources. Then, they reach out and follow up with each one continuously to warm up the lead and convert them.

Leads vs. prospects

A prospect is a qualified lead. For a lead to become qualified, they have to match your ICP, and you need to interact with them. Once they show interest in your product/service, they become qualified and can continue their journey through the sales process.

How to define and find leads 

If your goal is to find leads of high quality, cold outreach can be a powerful tool for building solid relationships. If done right, it could help you close more deals. This could depend on multiple factors, ranging from a catchy email subject line, a LinkedIn inMail subject line, and a powerful call to action to creating a strong follow-up email after no response campaign flow.

However, before you get into outreach, your first job is to define your target audience. Here are the 3 main things to consider. 👇

1. Build your inbound strategy

To maximize results, you should consider investing time and effort into building your inbound strategy as well, as inbound and outbound work well together. 

Make sure to build your website and fill it with educational content, such as blogs, downloadable templates, lead generation forms, case studies, and documents. Your support team should always be available, and the support chat icon should be visible on the homepage.

2. Define your ICP and Buyer Persona

Both the Ideal Customer Profile and Buyer Persona are your essential documents for defining the type of company or person you’ll target with your outreach. Before you go out to find leads, you should define both.

Just a reminder, the Ideal Customer Profile describes the company that would benefit the most from your product or service. These companies should have the fastest conversion cycle, highest LTV, and highest customer retention and be willing to refer your product or service to others. 
On the other hand, a Buyer Persona describes your perfect decision-maker. In other words, a Buyer Persona is a collection of an individual’s personal data such as age, location, likes, dislikes, goals, wishes, challenges, and motivations.

Ideally, both Buyer Persona and ICP should be based on existing customers and data, as it will help you create these documents more precisely.

3. Create your sales leads personalization document

Social selling is about building relationships and helping your sales leads reach their goals with your product or service. But before you can dive into relationship-building, you should gather personal info about your leads.

To personalize your outreach at scale, you would need to do extensive research on what they do and the content they publish or get more personal by finding their hobby. Start by creating an Excel file with columns like:

• First name
• Last name 
• LinkedIn profile URL
• Company

Then, continue by inserting information, such as:

• The topic of the content they published
• What stood out for you the most from the particular post
• School they went to
• Field of study
• Jobs they posted
• Company growth information
• Personalized message intro (the message you can create based on the above-mentioned)

In other words, create a column for everything you can find while researching. This document contains actionable data for your outreach. So, read on to see how you can use and benefit from it.

Pro tip: Before you start your outreach be sure you have your LinkedIn prepared to sell for you.

Why you need to update your lead generation strategies

LinkedIn is still our #1 platform for generating leads, right? However, by using different strategies and sources to find leads apart from LinkedIn, you will gain even deeper insights into your potential ICP or Buyer Persona. This will ultimately help you maximize your sales efforts and results.

Below, we will review a list of 30 ways to find leads online and how to use them. We’ll show you how to automate outreach, save 11 hours per week on manual work, and focus on closing deals. Sounds good? Keep reading! 🤓

30 ways to find leads

1. Find leads on company websites

To find leads on company websites, you identify target companies and visit their official websites. Then, you explore the “About us” and “Team” pages to find the decision-makers. While you’re at it, you should also check the “Contact us” page for general contact info.

Once you click, you’ll usually get to names and titles, sometimes, even with LinkedIn icons, do you don’t have to look for them manually.

After getting leads on these pages and finding them on LinkedIn, you can send connection requests for a more natural and personalized outreach.

You can also use operators like “site.com email” to find employee email addresses. Or, even better, use an automation tool to Find & verify business emails. Lastly, you can use content to engage and comment on blog posts to get noticed by content creators, start conversations, and get recommended to their colleagues, who are your target audience.

2. Find leads on live events

To find leads at live networking events, you should find relevant events first: industry conferences, trade shows, and meetups. Our advice is to register early to ensure your spot. Also, make sure to review the attendee list if it’s available. Before the event:

• Do the prep work
• Research key participants and companies
• Plan your approach to engage with attendees 

In case of a live event, you can go as an attendee, or you can have your own booth. As an attendee or guest, you should attend sessions and participate in all discussions to connect with other attendees. The main goal is to learn about industry news, meet new people, and build relationships with potential leads. 

If you have your own booth, you will have a chance to talk to interested parties, distribute marketing materials, and start meaningful conversations. You can also exchange digital cards or connect on LinkedIn immediately. 

After the conference, in both cases, you should follow up with new contacts shortly after to keep the conversation going and nurture newly built relationships.

3. Find leads on digital events

With digital networking events, such as webinars, LinkedIn events, and online meetups, the rules are a bit different. Come prepared, research everything about the event and the attendees, and plan your approach.

You should join Q&A sessions, breakout rooms, and chats to connect with attendees. After the event, be sure to reach out on LinkedIn or email and mention your interaction or a specific topic from the event. By keeping the conversation going, you’ll easily generate and nurture B2B leads.

4. Find leads via referrals

You can find leads with a little help from your existing customers. Reach out to satisfied clients, colleagues, and industry contacts for referrals.

To get the most out of your referrals, our advice is to create strong incentives or a reward-based referral program. This will encourage referrers and keep leads coming in. You should also always keep in touch with your network through LinkedIn chat or email.

When you do get the leads from referrals, our advice is to always make sure to follow up and show appreciation to both the referrer and the new contact they brought in.

5. Find leads via industry associations

Another way to find leads is to join industry associations and actively participate in their activities. Attend association meetings, conferences, and events to network with other members on LinkedIn or via email.

The trick is to pick associations relevant to your business that have active memberships and ongoing events. For example, if cloud-based companies are your ICP, you could join the Cloud Software Association.  

After that, go to their directory and search for businesses of interest. You can use numerous filters to narrow down your search.

After that, you know the drill. Go to LinkedIn, find the company of choice, go to their people section, find decision-makers, and outreach away!

6. Find leads on X

Finding leads on X can be a real game-changer! For example, you can search for your competitors and find negative Tweets or comments. Then try finding them on LinkedIn (if they have their full name and a legit picture) and add them to your CSV file for future outreach. Don’t forget to personalize your outreach and reference how you’ve found them.

7. Find leads in Facebook groups

Facebook is a perfect place to find your Buyer Persona. However, you just need to dig a little deeper to find them, and join a couple of groups here and there.

The first thing you need to do is to research and find the Facebook groups your sales leads follow. Then, join these groups and wait for approval. From there, you can find your sales leads by the posts they have published. The only thing you need to do is search the group by the keyword.

You then search sales leads by, for example, the exact pain point they experience or the goal they want to achieve. This is where you find potential interested parties for your product/service.

You can message the people who posted directly on Facebook or, better yet, connect with them on LinkedIn and begin your outreach campaign. 

8. Find leads on Instagram

Instagram is all about good visuals, hundreds of followers, but also finding leads. Yes, we’re not kidding. Go to the profiles of companies that are your competitors or have similar ICP and Buyer Persona, go to the followers section, and scroll down to find leads. 

Once you get to them, we’re using our favorite lead gen ally - LinkedIn 👇

9. Find leads on Reddit (Specific Subreddits)

If done right, finding leads on Reddit can be incredibly effective. Here’s what you’ll need to do:

• Find relevant subreddits
• Actively participate in discussions
• Find content that discusses problems you’re solving and mention your product without sounding too salesy (use the Search comments option for keywords)
• DM those people and ask to connect on LinkedIn

From what we’ve learned from our own experience, people will see your comment as useful and reach out to you themselves, asking for more information. This is usually a sign that you’re providing value where value is needed, so keep up the good work!

10. Find leads with gated content

You might know this already, but using gated content with lead capture forms is a smart way to get leads. The marketing team creates:

• E-books
• Whitepapers
• Exclusive webinars
• Downloadable templates 

Then, they send the list of leads to the sales team, who creates outreach campaigns. In fact, this is how we did it: We’ve offered a sales book that helped us grow our business from 2,500 to 10,000 users in just 9 months. In exchange, people leave contact information through a simple sign-up form on our website. We’ve also promoted our gated content through blog posts, social media, and email campaigns to drive more traffic and capture more leads.

Here are our tips on how to attract leads with quality gated content:

• Strong CTAs: Use clear and enticing calls to action to encourage users to access your gated content.
• Tailor your content: Tailor your gated content to specific segments of your audience to increase relevance and engagement.
• Follow up quickly: Send a follow-up email immediately after someone downloads your content to nurture the lead.
• Use analytics: Track the performance of your gated content to understand what resonates best with your audience.
• A/B test: Test different formats, headlines, and designs to optimize your landing pages and sign-up forms.
• Offer multi-step content: Create a series of gated content pieces that build on each other to nurture leads to conversion over time.
• Integrate with CRM: Make sure your sign-up forms are integrated with your CRM to streamline lead generation.

11. Find leads on review websites

Review websites can be very useful for finding leads. Here are a few review website examples:

• Capterra
• G2
• Software Suggest
• GetApp

Just go to the review website of choice, find your competitor, and then search for people who posted negative reviews. For example, here’s a person who is not satisfied with calendar software. Find them on LinkedIn and put them in your CSV file so you can include them in your automated outreach campaign.

12. Find leads using a LinkedIn X-Ray Search

LinkedIn X-ray search, a.k.a. Boolean search, is a method that allows us to research our leads on Google without using LinkedIn’s internal filters. But why would you do that if you have LinkedIn? Well:

1. You’ll get more search results
2. You’ll get to see 3rd-degree and out-of-network connections, too
3. More relevant search results, thanks to Google’s different algorithms
4. A more comprehensive search (thanks to the * symbol (Asterisk) that includes missing words in your search results.

Now, to find leads using LinkedIn's X-ray search, use Google with specific search operators. Enter "site.com" followed by relevant keywords, such as job titles or industries (e.g., "site

.com marketing manager"). This narrows down the LinkedIn profiles that match your criteria. Refine your search by adding location or company filters to target specific leads effectively.

After you’ve pinpointed your leads, you go to LinkedIn and copy-paste their info to your CSV file for future outreach.

13. Find leads in CRM databases

Up until now, we’ve been talking about finding leads elsewhere, but you should not forget to look for leads among your own clients. Or rather, the ones that ended up in the churn box. Go to your CRM database and find the email addresses of clients who went in another direction, so to speak.

Think about why they might have left and use a new feature or update to start the conversation again or rather a check-in message. Since you’ve already had a relationship with them, restarting the conversation should be easier than with cold leads. 

Our advice is to review your earlier conversations and create a separate automated outreach campaign tailored for these old/new leads.

14. Find leads via partnerships and alliances

It’s time to partner up! Start by identifying potential partners whose services complement yours or similar businesses that are not your competition. Reach out to these companies to find out about mutual benefits and opportunities for collaboration. Partnering up can open doors to new networks, which will increase your lead pool.

Here’s an example. Our partner included this image in their newsletter when we launched Product Hunt. It was a perfect opportunity to show us off to their user base and inform them about our special event.

This also works for sharing gated content and referrals through mutual B2B marketing strategies.

15. Find leads via job listings

When a company is hiring, it usually means one of these 3 things:

1. They have a bigger budget for the department
2. Something is not right in the current process
3. Or a person from the team is leaving for a certain reason.

Job postings mean a department change, and you should seize that opportunity. This is where recruiters usually spill the beans, so keep an eye on the department and industry of interest.

For example, let’s say you are selling team management software for remote teams. You can go to any job search website like Indeed and filter the jobs by industry, job type, and remote work.

This is a great place to find your ICP and go from there. In addition, if you have a LinkedIn Premium account, you can check out the company’s growth insight on LinkedIn and move on to find your decision-maker.

You can do this process on LinkedIn, as well. However, keep in mind that if your ICP is a small company, you might not be able to see their job posts unless you are their 1st-degree connection or they promote these posts on LinkedIn.

16. Find leads using LinkedIn topics

Another place to look for leads on LinkedIn is LinkedIn topics. You get to go through industry related questions, discover key contributors and find your Buyer Persona. You can also filter topics by industry and narrow down your lead search.

Once you click on a topic, you’ll see different sections and related subtopics you can access. You can go through the contributors listed on the right. Then, you can find the ones you’ll reach out to easily since you’re already on LinkedIn. Our advice is to reference their contribution to a certain topic as an opener. It’s that easy.