Lead Generation Archives | Page 2 of 3

How To Create An Ideal Customer Profile [ICP] For B2B Lead Generation? [+Free Template]

By Kristina JovanovicPosted on February 28, 2022December 1, 2022Posted in B2B StrategyTagged Lead Generation, LinkedIn Advanced Search, Sales Navigator, Sales Targeting

Ideal Customer Profile? Say what? When figuring out the sales strategy, it is hard to specify who you should be targeting. If you try to pitch to somebody you think is the best, or anyone really before prior analysis, you will fail at your execution. Moreover, it’s like playing darts with blindfolded eyes, hoping to […]

Only Eminem can start an email with “Hi, my name is”

By Jelena CerovicPosted on October 12, 2021October 18, 2022Posted in Email OutreachTagged B2B Sales, Email Outreach, Growth Hacks, Lead Generation

Hi! My name is Huh? My name is Who? My name is Slim Shady? No? Then nobody cares what your name is. So stop starting your emails like that. Cold Emails: Business Scale-ups or Annoying Practice? Let’s be honest. The battle for attention in the Inbox is real. That’s why you shudder at the very […]

LinkedIn Polls: How To Use Survey For Lead Generation

By Jelena CerovicPosted on October 4, 2021October 18, 2022Posted in LinkedIn Tips & TricksTagged Lead Generation, LinkedIn Outreach, LinkedIn Poll, Sales Engagement Platform

When doing Lead Generation on LinkedIn or generally networking, a genuine back-and-forth conversation works more to your advantage. Not only do you show interest in other users and their businesses, but you also find out so much about their needs and preferences. Furthermore, even if you don’t close the deal immediately, you understand better how […]

A/B Testing: A Full Guide For Lead Generation AB Testing

By Jelena CerovicPosted on September 27, 2021March 3, 2023Posted in B2B StrategyTagged A/B Testing, KPI Metrics, Lead Generation

What is A/B testing? A/B testing (aka split testing) is a randomized experimentation process where two or more versions are being sent to different target users at the same time to determine which one makes results and influences the desirable business action. Whether writing a sales copy, sending an Invite to Connect on LinkedIn, or […]

6 Reasons to White Label a Product

By Jelena CerovicPosted on September 13, 2021March 3, 2023Posted in B2B StrategyTagged B2B Sales, Lead Generation, Smart Sequence

White Label refers to fully supported products or services made by one company but sold by another. The seller then customizes it with their brand, logo, and identity. This way, it makes the customers associate the product with the seller instead of with the company that originally made it. It is a win-win situation for […]

6 Most Common Lead Generation Mistakes

By Jelena CerovicPosted on September 6, 2021October 14, 2022Posted in B2B StrategyTagged A/B Testing, B2B Sales, Lead Acquisition, Lead Generation

You’ve done a serious outreach effort. You came up with a well-thought-of marketing strategy, engaging copy, and targeted leads meticulously. Still, it hasn’t brought the results you’ve expected. How? You’ve followed every how-to guideline for successful outreach. But have you read through a no-no manual as well? Yeah. We thought so. Inspired by our users’ […]

8 Easy Ways To Find Someone’s Email Address

By Jelena CerovicPosted on August 30, 2021October 18, 2022Posted in Email OutreachTagged B2B Sales, Email Address, Lead Generation, Sales Targeting

Over the years, cold email marketing turned out to be the right choice to unleash the full potential of outreach as a Lead Generation strategy – apart from LinkedIn lead generation, that is. With its minimal cost and extensive reach, it is clear that cold emailing has probably the highest ROI compared to other marketing […]

LinkedIn Filters For Better Prospecting: A Step-By-Step Guide

By Jelena CerovicPosted on July 26, 2021March 3, 2023Posted in B2B Strategy, Targeting HacksTagged Growth Hacks, Lead Generation, LinkedIn Filters, Sales Targeting

If you’ve ever wondered if switching from LinkedIn Basic to LinkedIn Premium Account would change your filtering options, the answer is no. However, going for the LinkedIn Premium Account is highly recommended because of an Unlimited Profile Search and 5 InMails Credits per month. Not only. You also get to view and engage with a […]

Why You Should Incorporate Outreach Into Your Lead Generation Agency

By Jelena CerovicPosted on June 30, 2021March 3, 2023Posted in B2B StrategyTagged B2B Strategy, Cold Outreach, Growth Hacks, Lead Generation

You already have your marketing agency and a few prosperous clients. Lately, you’ve been thinking of expanding your service list and offering more. What is it that would fit your clients’ needs best and still be in line with your industry? It’s outreach. Here’s why. If you already offer social media management, content writing, copywriting, […]

Why Multichannel Outreach Gives The Best Sales Results

By Jelena CerovicPosted on April 30, 2021March 3, 2023Posted in B2B StrategyTagged Image And GIF, Lead Generation, Multichannel Outreach, Prospecting

Multichannel outreach implies using different channels to get in touch, connect, and engage with your target leads. First and foremost, it is important to find out what platform your prospects prefer to use when interacting with other brands and businesses. Clarifying your message and communicating it in the way your leads want to hear it […]