How to Use Sales Navigator Filters: Everything You Need to Know

Yaaaay, you went from a basic LinkedIn account to Sales Navigator.

And you know what that means? So many filters at your disposal! 

Twenty-four “Lead” ones, to be precise!

Just imagine how well you can refine your search and pick quality leads that will almost for sure be interested in what you have to offer!

However, the problem arises when you don’t understand the filters that well.  

Consequently, you cannot use them to their full potential and narrow down the number of your leads to that special group of people! 

That’s why we are here to help you figure them all out! 

How Do I Get There?

Open your Sales Navigator and click on the “All filters” option.

Subsequently, the filter drop-down menu will appear in the following format: 

As you may see from the above GIF, in the left top corner you have “Lead Filters” and “Account Filters”. 

NOTE: Skylead can work only with the “Lead Filters” option. 

Therefore, in case you are planning to use this search for running an outreach campaign with Skylead, keep this in mind. 

You Probably Did Not Know This! 

Firstly, know that you not only can include people from your search, but you can exclude them as well!

Not all the filters support this option, but the majority do.

Secondly, some filters support the “Boolean” search

It implies combining keywords with modifiers such as AND, NOT, and OR to produce more relevant results. 

Let’s Go Through All Filters One-By-One

TOP FILTERS SECTION (part 1)

Keywords

Whatever keyword you type in, Sales Navigator will select all profiles containing it.

As you may see from the example, this filter supports the Boolean search. 

Spotlights 

This filter is particularly useful if you want to narrow down a lead search that gave extended results. For example, by choosing – “Posted on LinkedIn in past 30 days”, the chances of improving the quality of your leads are higher. Additionally, you will have a cut in the number of prospects.  

However, have in mind that even when people do not post on Linkedin, it doesn’t mean that they are inactive.  

“Shared experiences with you” includes prospects that worked in the same companies or industries like you, or are members of the same groups. 

“Leads that follow your company on LinkedIn” includes prospects that follow your current company’s profile on LinkedIn. 

Custom Lists

Custom Lists are divided into “Account Lists” and “Lead Lists”, which you can find on your Sales Navigator profiles. 

Past Lead and Account Activity 

Past Lead and Account Activity has to do with your LinkedIn and Sales Navigator settings, searches, and saved lists. 

Therefore:

“Remove Saved Leads from Search” will not show leads that are in your Saved Leads List. 

“Removed Viewed Leads from Search” will not show leads whose profiles have been viewed by your profile. 

“Remove Contacted Leads from Search” will exclude all the leads that you had a conversation with through LinkedIn Messages or InMails. 

“Search within Saved Accounts” will search the leads only within the accounts you have previously saved on Sales Navigator. 

TOP FILTERS SECTION (part 2)

Geography

This filter is pretty self-explanatory. Have in mind that you can search by the continent, geographical divisions (EMEA), country, region, and city.

Relationship 

You can be somebody’s 1st, 2nd, and 3rd-degree connection or be in the same group with a certain lead. 

This is where you can filter your leads based on your type of LinkedIn relationship. 

Industry 

When you click on the “Industry” filter you will get a dropdown list with all the industry options available on LinkedIn. 

School 

This filter allows you to search leads by College, University, and even High School your leads went to. 

Profile Languages

You can filter your leads based on what language their account is in. 

Finally, First Name and Last Name filters are self-explanatory. 

ROLE AND TENURE FILTER SECTION

Seniority Level

Seniority Level is not the title but the lead’s level of management in the current company. 

Years in Current Position 

Let us share a piece of advice!

This filter is good to use when customizing your outreach. 

Why this one in particular? 

Namely, it has been proven that mentioning or taking into consideration in any way the number of years spent in their current position when targeting a lead resulted in almost 50% of the acceptance rate. 

However, keep in mind that filters “1 to 2 years” and “3 to 5 years” are a bit less reliable than the others.

For example, the first one actually ranges from 1 year to 2 years and 11 months. So does the second one – from 3 to 5 years and 11 months. 

Additionally, you need to visit the prospect’s profile to see in what company exactly did he/she gain this experience. It doesn’t necessarily refer to their current position. 

Years at Current Company 

Function

The “Function” filter covers different departments of a certain company. 

Title

You can filter your leads depending on their title in a certain company. Additionally, you can choose whether you are narrowing down your search based on their current, past, current or past, or past not current position. 

Furthermore, this filter supports the Boolean search. 

Years of Experience 

The filter “Years of Experience” implies the total of somebody’s work experience in general, not only in a certain company. 

COMPANY FILTERS SECTION 

Company 

You can filter leads by using the company where they work, where they used to work, along with other below visible options. 

Furthermore, this filter supports the Boolean search.

Company headcount 

The truth is, a company headcount is a pretty unreliable filter as firms themselves put in how many (or in what range) employees they have. 

That’s how it happens that a firm listed as a “1-10 employees” company, turns out to be a “51 – 200” one. 

Company type

Use this filter if the type of company that you are targeting is important for your outreach.

Past Company 

This filter narrows down the search to all the leads that used to work in a certain company. 

OTHER FILTERS SECTION 

Become a Member 

This filter narrows down your leads’ search based on how long ago have they joined LinkedIn. 

Groups 

It filters your leads depending on the LinkedIn groups they are members of.

Posted Content Keywords 

The “Posted Content Keywords” filter shows the list of people who posted something containing a certain word. That is, a particular keyword showed up somewhere in their post or even just as a hashtag. 

Connections of

The “Connections of” targets connections of a certain prospect on LinkedIn. 

Summary

Yes, we got through it together! 

Thank you for staying with us all the way till the end. 

We sure hope it was a good read! 🤓

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How to Use Sales Navigator Filters: Everything You Need to Know
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