People Also Viewed is a LinkedIn feature displaying a list of LinkedIn members that the platform’s algorithm found important for your LinkedIn experience, whether you are there to network, search for a job, or find relevant leads for your business. 

Our sales team largely benefits from this LinkedIn feature to find relevant leads for Skylead and to increase the likelihood of their profiles being discovered on the platform.

In this blog, we will clarify: 

• What is the People Also Viewed LinkedIn feature, 
• The way the algorithm works to suggest profiles on LinkedIn’s People Also Viewed,
• How it differs for LinkedIn personal profiles, LinkedIn company profiles, and Sales Navigator subscribers, and
• How to use People Also Viewed for more effective lead generation. 

What does People Also Viewed mean on LinkedIn? 

People Also Viewed is a LinkedIn feature displaying a list of LinkedIn members that the platform’s algorithm bases on the viewing habits of the members who viewed your profile. Your connections or viewing habits don’t drive these suggestions directly and they don’t reveal any member’s browsing history, including your own. 

Therefore, it doesn’t necessarily mean that you viewed profiles of LinkedIn members appearing in the People Also Viewed section, that they ever viewed yours, or that you have any relationship with them, although you might.  

People Also Viewed is located on the right rail of your or other members’ LinkedIn profiles. When on your profile, it shows the viewing habits of the people who viewed your profile. When on other people’s profiles, it indicates the viewing habits of the members who viewed the profile you’re currently viewing. 

Essentially, LinkedIn’s People Also Viewed feature is based on co-occurrences. When two things happen together, it often indicates some degree of similarity.

There are a variety of scenarios that could demonstrate these viewing co-occurrences on LinkedIn. 

For example, if one LinkedIn member checks out two, three, or four people, it indicates that these profiles have something in common. If one LinkedIn member applies for two jobs, it means that that member has something relevant for both jobs. If several LinkedIn members are applying for the same position, it means that these members share something relevant to that job, etc. 

At the same time, People Also Viewed significantly increases the likelihood of your profile being discovered and viewed by other members. That’s why it is important to optimize your LinkedIn profile fully. LinkedIn will be able to suggest your profiles to other members with more accuracy, and, as a ‘side benefit’, you will come up in LinkedIn search results more often and higher up. 

Where is People Also Viewed located? 

People Also Viewed is available to all LinkedIn users, free and paid, and to both LinkedIn personal profiles and company pages. 

It is a bit different for Sales Navigator subscribers, which we will also cover in this section. 

LinkedIn personal profiles 

For LinkedIn users, People Also Viewed is visible on the right rail of your LinkedIn profile or of the other LinkedIn member whose profile you’re viewing. 

It shows up to 5 profiles, and if you click See More, LinkedIn will show up to an additional 15 profiles. 

If you access LinkedIn from the mobile app, you need to scroll to the bottom of your or someone else’s LinkedIn profile, right after the Interests section, and there you’ll find People Also Viewed. 

LinkedIn will show up to 10 profiles, and if you click See more, you’ll get up to an additional 10 People Also Viewed profiles. 

LinkedIn company profiles 

If you visit a LinkedIn company profile, Pages People Also Viewed is also visible on the right rail. 

However, in the case of company pages, LinkedIn gives a bit of a more thorough insight. 

If the company is a service company, LinkedIn will show Affiliate pages, Pages people also viewed, and People also follow. 

If the company is a product company, LinkedIn will show Affiliate pages, Products people also use, Pages people also viewed, and People also follow. 

Here’s what these mean.

Affiliate pages - If any, LinkedIn will show other company pages linked to that page, representing a parent or subsidiary organization. It reflects all affiliated pages, including acquired pages. 

Products people also use - Based on the type of product you’re viewing, LinkedIn will suggest LinkedIn pages from the same product category. 

Pages people also viewed - Based on the LinkedIn industry list or sub-industry of the product or service in question, LinkedIn will suggest other LinkedIn pages. 

People also follow - LinkedIn suggests other company pages from the same, similar, or adjacent industries that people from your network follow. 

On mobile, all of these sections will be right after you scroll down till the end of the LinkedIn company page. 

Sales Navigator subscribers

Since Sales Navigator subscribers have both LinkedIn Premium and Sales Navigator included in their plan, they can fully benefit from the People Also Viewed LinkedIn feature. 

However, if you wish to access this feature from Sales Navigator, you can only do so for company profiles. 

Go to a specific company’s Sales Navigator page and scroll down to the People Also Viewed section. 

Unlike LinkedIn, Sales Navigator gives you an instant insight into the number of employees and a 6-month, 1-year, and 2-year company growth in percentages. 

People Also Viewed VS People You May Know 

Many LinkedIn users wonder what the difference is between the People Also Viewed and People You May Know features. 

As mentioned above, People Also Viewed gives suggestions based on co-occurrences, that is, on the analysis of the search habits of other LinkedIn members. Check out the ‘What does People Also Viewed on LinkedIn mean?’ section to fully understand what LinkedIn’s algorithm takes into account when suggesting members for the People Also Viewed section. 

People You May Know suggests LinkedIn members to connect with based on commonalities between you and other LinkedIn members, as well as between you and the contacts you’ve imported from your email and mobile address books. You may have shared connections, similar profile information and experiences, work at the same company or industry, or attended the same school.

It is usually located just below the People Also Viewed section on LinkedIn, and it indicates the shared attribute based on which profiles are suggested. 

In the example below, it says People You May Know - ‘From your job title’. 

How to turn off People Also Viewed? 

The People Also Viewed LinkedIn feature is turned on by default.

You can turn it off at any moment.

Go to your profile and click on your picture in the top right corner. Choose Settings. 

Go to Account Preferences on your left sidebar, then to General Preferences, and choose People Also Viewed. 

Move the toggle button to the left to turn off People Also Viewed or to the right to turn it on. 

How to use People Also Viewed on LinkedIn for lead generation 

Taking into consideration the way the algorithm behind the People Also Viewed works, our Head of Sales, Andrea, uses it for:

• LinkedIn lead generation, 
• LinkedIn prospecting, 
• To connect with relevant members from our or adjacent industries, 
• and even to check out competitors. 

In this section, we will explain how you can use LinkedIn’s People Also Viewed for lead generation and why it can be fruitful. 

People Also Viewed for lead generation if you use Sales Navigator

First, define your Ideal Customer Profile. Go to Sales Navigator filters and set up the criteria to find companies that match these criteria. 

Sales Navigator allows you to save the companies that match your ICP in an account list and then use the Account list filter to find decision-makers within those companies. 

Go to Account filters > Fill out the filters > Select companies > Save to list > Create new list.

Go to Lead filters > Select your list > Use Lead filters to find your Buyer Personas within the companies that match your ICP.

If you want to automate the outreach process at scale, copy the search URL to Skylead, our very own LinkedIn automation tool and cold email software.

Also, know that Skylead has the auto-refresh option. Essentially, if new leads appear within the same URL source, they will be pulled into active campaigns if you turn this option on within the tool. 

Then, proceed to make a Smart sequence.

Smart sequences allow you to combine Skylead’s groundbreaking features, such as - LinkedIn automation, unlimited Email automation, Email verification & discovery, and Image & GIF personalization, and then make decisions based on your leads’ behavior. 

The sequence’s smart algorithm will find the shortest way to your leads, and therefore, help you fully leverage both LinkedIn and email to reach a higher number of leads in less time.

All you need to do is drag & drop the steps, insert if/else conditions, and message copy, all of which you can do from a single dashboard. 

Here’s an example of a Smart sequence. 

People Also Viewed for lead generation if you use LinkedIn

If you are a LinkedIn subscriber (free or premium) and you wish to use People Also Viewed for lead generation, you will have a bit more manual work to do beforehand. 

However, Skylead will compensate by automating your outreach process later. 

Here’s what you should do. 

First, define your Ideal Customer Profile. Go to LinkedIn filters and set up the criteria to find companies that match these criteria. 

Then, visit each company’s LinkedIn page and check out Pages people also viewed. 

Save company URLs or go directly to each company page of your interest to check out their employees like this. 

Once you click on that section, LinkedIn will offer filters to narrow down your search to the person representing your Buyer Persona within that company. 

Copy - paste LinkedIn URLs of LinkedIn members matching your Buyer Persona criteria into a CSV file. 

This is your lead’s LinkedIn profile URL. 

To make a campaign in Skylead, your CSV file must contain columns named profileUrl or email, or both. 

In this case, you will have your leads’ LinkedIn profile URLs only. Don't worry; the LinkedIn URL is enough for Skylead to find & verify your leads’ business emails, even if you’re not connected with them on LinkedIn. 

Upload the CSV file to Skylead, and click next to create your Smart sequence as we explained in the section above. 

Crank Up Your Lead Gen with LinkedIn's People Also Viewed in 2025 

At first, People Also Viewed seems like a side LinkedIn feature. 

However, it can give you useful insight into other members’ viewing habits that could lead you to profiles fully matching your Buyer Persona. 

And now, you can test out Skylead 7 days for FREE, and check out right away how to use People Also Viewed on LinkedIn and other LinkedIn lead generation strategies to find relevant leads for your business and then automate your outreach at scale. 

Our amazing superstar support team will be at your disposal during the trial. You can reach out and ask for help or advice anytime. 

Posting content on LinkedIn is an integral part of everyone’s professional life, especially for the ones doing B2B business. It has become somewhat of a norm to know how to post on LinkedIn, what to post, and when. 

Thus, if you’re just starting out or wish to improve your LinkedIn posting skills, we’ve got you covered. In this article, we will cover:

• Why you should know how to post on LinkedIn;
• What type of posts are at your disposal;
• A step-by-step guide on how to post on LinkedIn;
• What to post on LinkedIn;
• And best-case practices and examples to help you get started.

Let’s go!

Why is it important to know how to post on LinkedIn?

Two words - Thought Leadership.

If you are working in the B2B market, then you must know about the meaningful role LinkedIn plays in it. Especially if you are a business owner, a sales representative or a recruiter.

In other words, whether they wish to sell products/services, or find the ideal candidate, both need to: 

• Expand their network on LinkedIn; 
• Become known in their industry; 
• Build relationships; 
• Close deals constantly. 

And one way to do it is through thought leadership - the main ingredients of the best LinkedIn lead generation strategies.

In short, a thought leader is someone who offers valuable content to their network and shares trends, insights, and how-tos with actionable steps and results. 

Thought leadership has proved to be very effective since you can reach more people organically, connect with your network on a deeper level, influence buying cycles, and gain the trust of your potential clients.

For example, a study shows that 54% of decision-makers bought a new product or service from a thought leader after engaging with their content. The thing is the decision-makers had not previously considered buying it! That is how powerful thought leadership can be.

LinkedIn post types

Before jumping to the process, let’s first see what post types you have at your disposal. 

Basically, LinkedIn offers a variety of features you can add to your post. Here are your options:

• Text-only posts;
• Single or multiple image posts;
• Video posts;
• Document posts;
• LinkedIn Polls;
• Share that you’re hiring post;
• Event post; 
• Offer help post;
• Find an expert post;
• Article posts (a bit different, but we will get to that later).

1. Text-only posts

These posts are perfect if you wish to share your story, tips, tricks, career advice, or similar topics that do not necessarily need a visual presentation. Text-only posts still hold value since they have a simple form, so your network can engage with them more naturally.

It is worth noting that LinkedIn won’t show your entire post in the feed, but only the first 3 lines, with the “See more” option. If a person is interested to read the story until the end, they can click the “See more” button and check it out. 

This is one way LinkedIn checks for the relevancy of your post. In other words, the more people click the “See more” option, the higher reach your post will get.

In addition, LinkedIn limits text posts to 3000 characters, which is somewhere between 428 to 700 words.

2. Single or multiple image posts

If you wish to showcase your live event, statistics, a quote, or business tips, this would be a go-to format..

Image posts can be powerful simply because they offer the visual perception of some strategy or idea, but only if you provide value. As long as you provide value and offer high-quality images, you will definitely have a high reach and engagement to follow.

3. Video posts

It’s no secret that video formats are favorite on the internet, and LinkedIn is no exception. Videos offer another, more realistic angle of yourself and your company and show a real person behind the scenes. 

In other words, you can connect with your network by sharing videos, such as career advice, what your company culture is all about, or your product or service review. Whatever you choose, the advice here is to keep your video under 60 seconds due to the average attention rate.

4. Document posts

Documents upload is a great way to share something that might interest your audience but cannot fit the image or video format. 

You can share any document in the form of a PDF, Word file, or PowerPoint presentation. For example, if you are a guest lecturer at an event, you can share your presentation with others on LinkedIn. Or, if you wish to share interesting tips and tricks, a whitepaper, or a case study, you can do so using PDF format. 

Whatever you decide to share, again, make sure that the document is high-quality and helpful to people who will see it. In addition, don’t forget to write a proper title of your document and create a short introduction.

5. LinkedIn polls

This post type allows you to ask questions and get responses from your audience. A LinkedIn poll is the best to get engagement and can do wonders for your research and gain insight about relevant topics, the thoughts and opinions of others. 

Be sure to check out our detailed guide on How To Use LinkedIn Poll for Lead Generation.

6. Share that you’re hiring Post

If your company has a job vacancy and you wish to generate candidates, then the “Share that you’re hiring” post is one option for you. In its essence, this post is a create-a-free-job-post that will be shown only to your network. Or you can share it within your other post using a share button.

If you wish your job to reach beyond your network, you will need to pay to promote it and ask your network to share it at least.

To find out more about this type of post, click here.

7. Event posts

In the last couple of years, webinars and online events have been the talk of the town, and posting an event on LinkedIn can be a nice shift in your content calendar. This is not a classic post, as you would need to share it within your regular post so your network can see it. Not to mention that it requires much more preparation since you need to organize an actual event. 

Nonetheless, it is a perfect way to organize a meeting, offer valuable content, and connect with the people who attend it. 

Don't miss our guide on How To Use LinkedIn Events For Lead Generation.

8. Offer help post

It can sound like the beginning of some legend, but little is known about the effectiveness of Offer Help posts. Not that it is some mysterious post, but that is still not common for people to use it, and therefore there are still not enough records.

Nonetheless, by using this feature, you are telling your network that you are offering career-related help. In other words, it is a perfect way of giving back to the community simply by providing the career guidance you once had.

Once you publish a post, a hashtag #OfferingHelp will appear at the bottom of your text, so it can let other people know you’re open to helping those who need it.

9. Find an expert post

Another not-so-much-familiar post is Find An Expert. This post allows you to find an expert for your projects or tasks. Once you insert details of what you need help with, your audience can tag their recommendation to your post or write to you directly.

Find An Expert is a specialized feature, like Post A Job or Offer A Help. In other words, you won’t use it unless you absolutely need to.

10. Celebrate occasion post

This type of post is perfect if you wish to share with your network: 

• Milestones; 
• Work anniversary; 
• Starting new position; 
• Welcoming a team member;
• Or Giving kudos to someone.

This is a nifty refreshment among LinkedIn post types and a nice way to celebrate anything.

11. Share articles

This is not your typical LinkedIn post we mentioned in the beginning. LinkedIn articles are a blog form for your thoughts or knowledge and allow you to express them using up to 12,500 characters (1785 to 3125 words). Like Medium, for example. 

You should know that once you publish an article, LinkedIn won’t show them to your network unless you share it with a link in your regular post. However, if you are careful with your keywords, it will show in Google search results.

How to post on LinkedIn?

To start posting on LinkedIn, all you need to do is to go to your LinkedIn feed. From there, you can choose to either post a photo, video, event, article or click the Start a post field to access other post types.

If you previously clicked the Start a post field, a new popup will open up. On the bottom, you can see icons that represent post types. However, not every one of them is listed. If you wish to access them all, click the three dots button.

Next, go ahead and choose your post type. For example, we will pick to add a document and select one to upload.

Then we will add a title as it helps your document get discovered more easily. As soon as you are satisfied with your title, click the Done button.

Lastly, add text to your post, add hashtags. Once done, click the Post button.

You’re done. Now you know how to post on LinkedIn. Easy enough. 

What to post on LinkedIn?

Now that we’ve established how to post on LinkedIn, let's talk about what to post on LinkedIn. In other words, we will help you define what content you should post. Yes, the more difficult part. 

Before we jump to it, you need to know two things.

As a thought leader, one of the first things you should do is discover your target audience and tailor your content around them. After all, thought leadership is a form of LinkedIn lead generation, and you will eventually outreach some of the people in your network. 

You can check out our blogs on how to define your ICP and Buyer Persona to help you determine your LinkedIn target audience.

Secondly, as LinkedIn posting is quite a task, we suggest keeping a monthly or weekly content calendar. Keeping such a calendar can help you organize what to post, as consistency is key here. You just need to dedicate 1 or 2 days. To give you an idea of how it should look, we’ve prepared a document for you so you can get inspired. In addition, you can create it by yourself or use different tools such as Trello or Jira.

LinkedIn post ideas

To know how to post on LinkedIn and what to post, we need to establish the content type. In other words, what content type to post on LinkedIn, for example: 

• Tips & tricks; 
• Product update; 
• Goals you completed with the strategy explanation, etc.

That being said, let’s go over 8 content types and examples to kick-start your thought leadership and teach you how to post on LinkedIn a proper way.

1. Tips & tricks

If you find that something improved your workflow or achieved a specific result, you can share it with your network. Simply describe what it is and why it helped you. In addition, you can always spark engagement by asking what their thoughts are about it or what other tips help them with the topic in question.

Post example

2. Share a moral of the story

If you read a story or business venture, feel free to share it with your network, adding your take on the matter. What’s more, you can write your own story or revelations.

Here is an additional idea - you can share a quote image and write about it, as well.

Post example

3. Share a strategy that works

If you implemented a strategy that turned out to be fruitful, share it with your target audience. In addition, bonus points to you if you show the exact result this strategy helped you achieve. 

Post example

4. Share a case study

To show how effective your service is, share your case studies. You can include a link to your post or write it in text-only format - the choice is yours. However, please keep in mind that you need to be precise with the results, and break down the information so your target audience can read it effortlessly.

Post example

5. Share about your challenges

We are all humans, and sometimes we reach obstacles we do not know how to overcome. That is why you should post about your challenges and ask for help. Or, if you overcome the challenges by yourself, share your experience in a post. It might come in handy for someone who struggles with the topic you mention.

Post example

6. Create engaging polls

LinkedIn polls are a nifty way to discover what your connections think about the topics in question. So, don’t be afraid to ask them. You can ask anything from interesting questions and research you are doing to what your network would want to see you post next.

Post example

7. Address the pain point

One of the most powerful pieces of content you need to know how to post on LinkedIn is where you address your target audience’s pain points and offer a solution. After all, business is about companies helping each other reach goals. So, you can do the same with the posts. You don’t have to write about your product or service constantly, but you could mention it from time to time.

Post example

8. Last, but not least, celebrate or show gratitude 

If you work in a team, and a team member did a great job, post about it. Your company reached a milestone? Share it. If you reach your goal, celebrate it. In other words, there are a great many things to celebrate in this world, so why not share them on LinkedIn?

How to post on LinkedIn: 10 best practices 

Even though it takes some time to get the hang of posting valuable content on LinkedIn and being consistent at that, it will get you the results. However, consistency and value proposition are not the only best practices you can use. Here are other tips to boost your reach and engagement

Set up your LinkedIn profile 

Posting on LinkedIn won’t do you any good if you haven’t set up your LinkedIn profile previously. If you plan to connect and share content with people that you don’t know in person, then you need to prepare your profile as an introduction to what you publish. This way, they can see your face and qualifications and decide whether they wish to interact with you and your content. 

Grow your network

If you wish to reach more people with your content, you need to grow your network as well. One way you can do it is to visit every profile manually, think about the message, and send them an invite to connect.

However, you don’t need to do it by yourself. You can streamline this process using a LinkedIn automation tool, such as Skylead. 

With Skylead, you can use many ways to connect with people. Firstly, one of those ways is to target people from your search results. 

Secondly, what is fantastic is that you can use Skylead to grow your network via post engagement. In other words, if you see a viral post relevant to your content strategy, you can send an invite to connect to people who react to it automatically.

This is a great way to connect with people who are active on LinkedIn so they can be active on your post as well.

Here is how you can do it. 

Go to LinkedIn and find the post you want to target. Then click the three-dots button and click the Copy link to post.

To create this campaign, simply go to your Skylead dashboard and click the Create new campaign button.

Next, choose the campaign type, and paste the post URL into the respective field. Hit the Next button.

Then, set additional settings, should you wish to, and hit Next.

Lastly, create your Smart Sequence so Skylead can do the outreach for you according to your target audience’s behavior.

Don’t forget to define your invite message. This type of campaign is perfect as it provides an additional dimension of personalization. In other words, your invite to connect can look something like this: 

Now, sit back and just watch as your network expands rapidly. 

Short posts go long way

If you feel your LinkedIn post will go way over 2500 characters, you better opt in for a LinkedIn article. Or you can break this post into a few smaller ones. The reason for this is that longer posts are heavier to read. In addition, it will often result in a smaller reach since people won’t interact with it that much. 

Use hashtags

By introducing hashtags to your posts, you increase the chances for a higher reach, as LinkedIn will show this post under the specified hashtags. Consequently, when someone searches for the tag or already follows it, they will see your post and potentially interact with it. 

The optimum number of hashtags is 3 to 5 per post.

Show people who you are through quality

The best way to write LinkedIn posts is to type as if you speak directly to your target audience. What’s more, include personal stories, and show your emotions - be real. 

Do not post sentences and expressions that are hard to understand. Moreover, jargon is a big no-no, and you should avoid it. In addition, make sure your content is high quality - no grammar mistakes, poor-quality pictures, or bad advice. Share something others will appreciate.

Pimp up your posts

Apart from being careful about typos, and low-quality content, you need to format your post correctly to make it easier for your audience to read. Here is what you can do:

• Break down your text into smaller paragraphs, even single sentences where possible;
• Add emojis and bullet points.

Use see more option to your advantage 

There is a little trick that LinkedIn’s algorithm does to decide if it should increase the visibility of your post, and its name is the See more option.

According to some experts, and from our experience, if people click the See more button and read through your entire post, this sends LinkedIn a signal that the post is relevant, and it will show other people, increasing its reach. 

The LinkedIn algorithm first shows your post to your first connections. Then if it goes well, it will show the post to your 2nd-degree connections. After your post gains enough engagement, it will become viral, and LinkedIn will show it to your 3rd-degree connections.

So if you wish to make the most out of this feature, create the first 3 lines of the post that are alluring enough for your target audience to continue reading it. 

LinkedIn post image and video size

If you wish to add a video or an image to your post, then be sure to follow current size trends.

For example, the recommended size for your image is 1200 x 628 pixels and must be high-quality. 

On the other hand, the LinkedIn video size must be under 5 GB, and its resolution should be somewhere between 256 x 144 pixels and 4096 x 2304 pixels. It’s worth noting that you can post a video on LinkedIn that is up to 10 minutes long. However, for ultimate success, keep it between 15-30 seconds long.

Best time to post on LinkedIn

If you wish to increase your reach and engagement, apart from discovering how to post on LinkedIn, you should know when to post it. 

For example, according to SproutSocial, the best way to post on LinkedIn is on Tuesday, Wednesday, and Thursday from 10 AM to 12 PM. However, Influencer Marketing Hub even states that you can post on these days between 8 AM and 5 PM.

We propose to test these times and see when your target audience is most active.

Using links in LinkedIn posts

One of the first things you will see when learning how to post on LinkedIn is the ability to use links. However, be careful about this one, as the word on the street is that LinkedIn doesn’t like you to get off the website. In other words, the LinkedIn algorithm wishes to keep users on LinkedIn as long as possible and doesn’t favor posts with direct links that lead elsewhere. 

However, if you wish to share a link, it’s best to put it in a comment after you publish your post.

Frequently asked questions

How often should one post on LinkedIn to maintain engagement without overwhelming followers?

To maintain engagement without overwhelming followers, it's advised to post on LinkedIn 2-3 times per week. This frequency allows for consistent presence while respecting your audience's attention span and feed balance.

Can specific content types, such as videos or articles, significantly impact engagement rates compared to standard text posts?

Yes, different content types, such as videos or articles, can notably boost engagement rates on LinkedIn. Videos often achieve higher visibility and interaction, and articles can establish thought leadership, both contributing to a diversified and engaging profile.

Are there any detailed case studies showing the long-term impact of following these best practices on a user's LinkedIn visibility and professional network growth?

Yes. For example, according to Social Insider’s 2024 LinkedIn benchmark you can see the validity of the advice given above. By following LinkedIn posting best practices is generally understood to significantly improve a user's visibility and professional network growth over time. Regular, quality content aligned with these guidelines can attract more followers and enhance engagement.

Summary about how to post on LinkedIn

To conclude, the answer to the question of how to post on LinkedIn is simple enough. All you need to do is to:

1. Go to your LinkedIn feed;
2. Select Start a post;
3. Choose post type;
4. Insert your text;
5. Hit the Post button once you finish;

However, what type of posts and content you post is what drives reach, engagement, and overall success.

Here are best practices of how to post on LinkedIn:

We know this is a lot, but don’t worry. You will get a hold of it, and every future post will be easier to write than the previous one.

And if you wish to grow your network on autopilot, you can always try out Skylead for FREE and see how you can benefit from it.

Not thinking a cold email opening line through can cost you a response, a call, or a scheduled demo. 

The most common mistake rookies make is to invest time into coming up with a catchy subject line and then fail miserably once the email is opened. What makes a sales rep a top-notch performer is the ability to write attention-grabbing email introductions and to structure their writing in a way that is compelling enough to keep you reading all the way through. 

When writing an email opening line, keep in mind that you have around 6 seconds to capture the interest of someone you’ve never met in person. This time shortens for a busy decision-maker. Long story short, you don’t have words to waste. Therefore, start strong. 

Since lots of people are struggling particularly with email introductions, we’ve decided to write a short guide on how to write genuinely personalized email opening lines that catch your lead’s attention, make them want to keep reading, and finally, make them wish to respond. 

By the end of this blog, you’ll learn: 

• Why your email opening line matters;  
• How to safeguard your domain and prevent high bounce rates;
• 6 most common mistakes when writing email opening lines;
•  12 email opening line templates for 12 outreach scenarios.

Let’s get started! 

Why your email opening line matters

Cold emails can be used for pretty much anything - getting that perfect job or landing a really good deal for your business. 

So, even if you’re not a sales rep, selling is a crucial part of our everyday lives. We sell our knowledge, our expertise, our point of view, face-to-face or in writing. However, cold emailing is a specific task and its success depends on various factors.

• How well you targeted and researched your lead;
• How relevant and to-the-point your personalization is;
• If your subject line made your lead curious enough to open the email;
• If your email opening line was compelling enough to keep them interested in reading more;
• Whether you included some kind of a hook;
• If there’s a call to action, etc.

When it comes to email opening lines, their purpose is to build rapport with your lead and to convince them to keep reading. Such an important task for such a short paragraph, isn’t it? But the rules of sales have changed, and not much can we do about it. Relevance and personalization became a straightway to success, and the sooner you abide by the new rules, the faster you’ll begin to see the results. 

However, before we move onto the email opening line templates, let’s quickly go through several important points when sending cold emails that could potentially compromise the effort you’ve put in writing a good email sales copy. 

Business email verification: Safeguard your domain 

Many resources talk about how to find your lead’s business email addresses, as it’s obviously a minimum requirement for cold emailing. However, the second minimum requirement for cold outreach to be anywhere successful are emails being delivered. Despite this, not many mention the importance of email verification and how skipping this step could seriously harm your domain in the long run. 

Namely, high bounce rates are one of the top reasons, alongside excessive volume and consistency, complaint rate, and being blacklisted by too many users, for poor email deliverability. High bounce rates represent the percentage of email addresses that didn’t receive your message because it was invalid and therefore returned by a recipient’s mail server. The more times this happens, the higher the chances are for your emails to end in a spam folder instead of the primary Inbox. 

While you can solve the above threats by investing time into planning your outreach and making every email matter, there is only one way to lower your bounce rates - and that is to use Sales Engagement Platforms such as Skylead that find and verify business emails for you. In case a business email address is not verified, the platform won’t send the email as it may affect your domain health. 

If you’ve never used a Sales Engagement Platform of this kind, check how Skylead assures higher email delivery rates. 

6 most common mistakes when writing email opening lines 

• You start your email with Hi, my name is;
• Your email is not straight-and-to-the-point from the start;
• Your email introduction talks about how “amazing” you or your company is;
• You opened your email in a generic way;
• There’s no name or last name of the person you are writing to;
• Your email opening line is too long.

12 email opening line templates for 12 outreach scenarios 

#1 Connect after you’ve met in person 

Template 

Hello {{firstName}},

It was really nice chatting with you at {{eventName}} {{timeOfTheEvent}}. I found your point of view on {{topic}} interesting and decided to get in touch with you personally. 

[...]

Example 

Hello Anna, 

It was really nice chatting with you at the 2022 Marketing Trends & Predictions event last Tuesday! I found your point of view on the development of social media marketing for small businesses interesting and decided to get in touch with you personally. [...]

This email opening line works because it specifies right away where you met and what you spoke about. The more precise you are, the more you show that you listened and that you genuinely cared for what someone had to say. Additionally, the tone is friendly, casual, and complimenting. Use this email introduction to connect and network or develop the conversation in the sales direction. 

#2 Reach out to a content creator on LinkedIn 

Template 

Hello {{firstName}},

{{time}} I came across your LinkedIn post on {{topic}} that helped {{lead’sEndResult}}. I have been following you and your content on LinkedIn, and I must tell you that applying your advice {{yourEndResult}}. 

Example 

Hello Jerry, 

A month ago I came across your LinkedIn post on objection handling that helped your Sales Team scale LeadUp by 30% in revenue in just 3 months! I have been following you and your content on LinkedIn, and I must tell you that applying your advice increased my conversion rate by 10%. 

[...]

This email opening line works because it shows that you are truly following their content, that you admire their work, and that the lead’s advice was valuable for you too. Use this email introduction to offer a solution that your lead could benefit from or that is complementary to the lead’s business. This approach will do just perfect for your LinkedIn lead generation message, as well.

#3 Investigate on the solution that your lead’s already using  

Template

Greetings {{firstName}},

I saw that your company is using {{solution}} for your {{purpose}}, is that correct? I hope you don’t mind me reaching out directly, just wanted to ask you if you could change one thing about {{solution}}, what would it be? 

Example

Greetings Martha! 

I saw that your company is using GetResponse for your newsletter automation, is that correct? I hope you don’t mind me reaching out directly, just wanted to ask you if you could change one thing about GetResponse, what would it be? 

[...]

This email opening line works because it shows you’ve done your research and are reaching out to your lead with facts and concrete reasons. Furthermore, you are not trying to pitch your solution right off the bat, but are investigating customer satisfaction first and building rapport. Use this email introduction to offer your solution that has the competitor’s weakness as a unique selling point. 

#4 Use your lead’s review as a reference 

Template 

Hello {{firstName}},

I saw that you recently reviewed {{lead’sProduct}} on {{reviewWebsite}} and expressed concerned regarding their {{concern}}. I know how frustrating that situation can be, so I wanted to take a moment and introduce {{yourProduct}} that might solve that problem for you. 

Example 

Hey Jasmine, 

I saw that you recently reviewed PopBy on Capterra and expressed concerns regarding their customer support. I know how frustrating that situation can be, so I wanted to take a moment and introduce Meety that might solve that problem for you. 

[...]

This email opening line works because you are reaching out to your lead with a verified pain point they are experiencing. You want to see if they would be interested in hearing more about your product because it would directly solve the issue they expressed in the review.

#5 Reach to an attendee of your event/LinkedIn event 

Template 

Hello {{firstName}}, 

It was great seeing you at {{eventName}}. I just wanted to thank you personally for participating and ask if you found the event useful for {{company}} and the {{industry}} industry in general. If yes, I have something that might interest you! 

[...]

Example 

Hello Ross, 

It was great seeing you at the Social Selling Strategy For Medium-Sized Businesses Event. I just wanted to thank you personally for participating and ask if you found the event useful for TransFly and the transportation industry in general. If yes, I have something that might interest you! 

[...]

To clarify, this email opening line works because it states in detail the event that the lead attended, the company they work for, and their industry. Moreover, it indicates that you did your research and want to offer a solution that might specifically help their business/industry.  

#6 Ask a question to pitch a solution 

Template 

Hello {{firstName}},

I came across your LinkedIn profile as I was researching {{occupation}}. I just wanted to ask {{question}}. 

Example

Hello Steve, 

I came across your LinkedIn profile as I was researching SEO & Web Content Specialists. I decided to contact you directly as I am curious to know if you’ve ever got valuable results in less than 20min when researching keywords and keyword synonyms? 

[...]

This email opening line works because it shows you researched your lead before reaching out to them. You know their niche and the niche’s pain point/rooms for improvement, and you might have a solution that could help them save time and improve their service/product.

#7 Email a lead that commented a post on LinkedIn (or anywhere else)

Template 

Hello {{firstName}},

I am writing to you regarding your comment on {{user’sName}} LinkedIn post. I wanted to send a resource that might help you understand {{painPointLeadExpressed}}. If this clarifies a bit the issue you mentioned in the comment, there’s more where that came from!  

Example

Hello Jane, 

I am writing to you regarding your comment on Josh Duane’s LinkedIn post. I wanted to send a resource that might help you understand where and when to use personalized GIFs and Images, and how to make them. If this clarifies a bit the issue you mentioned in the comment, there’s more where that came from!  

[...]

This email opening line works because you are reaching out to your lead with the intent to help them. Additionally, you are offering a resource to solve a problem or issue they expressed in the comment of someone’s LinkedIn post (or anywhere else). Use this email introduction to later pitch your product that has this feature in particular, for example. 

#8 Make a reference to a mutual connection (potential collaboration) 

Template 

Hello {{firstName}},

{{mutualConnection}} from {{company}} spoke highly of you and your professional achievements, your {{achievement}} in particular! That’s why I decided to directly reach out and speak about a potential collaboration. 

Example

Hello Jenna, 

Marta Jamerson from FlyHigh spoke highly of you and your professional achievements, your development of Sales Techniques for smaller Sales Teams in particular! That’s why I decided to directly reach out and speak about a potential collaboration.

[...]

This email opening line works because mentioning a mutual connection right away is a smart move. It gives you certain credit and whoever sees a familiar name will most likely keep reading. Furthermore, it shows that you know what the lead is doing, what their achievements are, and that those are the ones you are writing them for. 

#9 Give value and then offer your service

Template 

Hello {{firstName}},

I came across your {{product}} the other day while researching {{solutions}} and immediately spotted a few things that you can change to {{endGoal}} (déformation professionnelle, hehe, sorry!). This tip might help you see this side of your business in a new light. 

[...]

Example 

Hello Tiphany, 

I came across your website the other day while researching Marketing Automation Tools and immediately spotted a few things that you can change to improve your visitor’s experience (déformation professionnelle, hehe, sorry!). This tip might help you see this side of your business in a new light. 

[...]

This email opening line works because you are giving value (free gift) to your potential customer even if they don’t decide to hire you for the above service. Use this email introduction to hook your service and show the quality of your work. 

#10 Follow up after a cold call

Template 

Hello {{firstName}},

Great talking to you today! As promised, I am sending you a quick summary of the topics we covered over the phone this morning. 

Example 

Hello Kate, 

Great talking to you today! As promised, I am sending you a quick summary of the topics we covered over the phone this morning. 

[...]

This email opening line is an excellent reminder even if the cold call didn’t go the way you wanted to (and even if it did). This is your second chance to interest your lead into knowing more or you can investigate deeper on their pain points and rooms for improvement.

#11 Create a need to pitch your product 

Template

Hello {{firstName}}, 

When was the last time {{company}} {{yourService}}? 

Did you know that - 

{{whyLead’sWayIsNotGoodForBusiness}} 

What if we changed things up a bit? 

Example 

Hello Anthony, 

When was the last time EightUp organized a team-building event that was more than food and drinks after work hours? 

Did you know that - 

- 75% of employees find team buildings of this kind useless, draining, and forced to attend?

- Only 10% of employees claim that they actually bonded with someone from another department during the team building of this kind?

- 83% of employees wish they could learn more from team buildings and actually bond with colleagues that are higher up the hierarchy? 

What if we changed things up a bit? 

[...]

This email opening line works because it shows concrete statistics that the lead’s way of doing certain things is not productive (or maybe even counterproductive). Moreover, you can offer a 180° turn to the way they are doing business. 

#12 Reach out to a churned user 

Template 

Hello {{firstName}}, 

I have exciting news for you! {{yourCompany}} now has a {{upgrade}}, which allows you to {{benefit}}. Let me briefly present all of its advantages. 

Example

Hello Angela, 

I have exciting news for you! Skylead now has a native Image and Gif personalization feature, which allows you to include personalized GIFs and Images into your outreach routine with just a few clicks. Let me briefly present all of its advantages. 

[...]

This email opening line works in case you reach out to a churned user. It lets them know that now you have something that they named as the reason to stop using your product. It's always good to reach out and try to re-sell them the improved version of your product from the start. 

Frequently asked questions

How to personalize these templates for different industries without losing the initial impact?

For personalizing templates across industries, focus on customizing your approach. To do this, weave in sector-specific language and referencing current industry trends or news. This ensures relevance and maintains the original's engaging effect while speaking directly to the recipient's interests and challenges.

How to establish the balance between humor and professionalism in cold emails to maintain credibility?

Balancing humor and professionalism requires a nuanced approach. In other words, consider your audience's industry culture and tailor your humor to be light and relevant to your message. Aim for humor that enhances, rather than undermines, the professional quality of your email, ensuring it's appropriate and adds value.

How to form follow-up strategies when an initial email with a catchy opening line doesn't receive a response?

When a catchy opening line doesn't prompt a response, develop your follow-up email strategy by offering new information or value. Highlight a different aspect of your proposal or share a recent success story related to their industry. This approach can re-engage their interest and demonstrate persistence without being pushy.

Summary

The hardest part of any important task is getting started in the first place, isn’t it? 

Now, we gave you 12 email opening line templates to get through to your leads from the very first email. 

Use these templates as they are or as an inspiration for your own scenarios. 

Additionally, what also worked for our Sales Team was combining these email introductions with personalized GIFs and Images and sending them out to leads found by prospecting on LinkedIn. This practice skyrocketed their reply rates and, to be honest, also did the ability to write good follow-ups after no response. 

And in case you are searching for a solution that will find and verify business emails for you, has a native feature for personalizing GIFs and Images (and includes them into your emails with just one click), and that can speed up your outreach process by 60%, sign up for Skylead's 7-day free trial and see it for yourself how much we rock! 

We have been writing a lot about LinkedIn as a place to be whether it comes to LinkedIn prospecting, lead generation and business outreach. 

However, LinkedIn is also a place to learn, inspire, and get inspired by some of the world's most successful entrepreneurs.

With the social media boom, these influencers have been sharing with the world how to stay empowered and create an equally empowering work environment. 

Therefore, depending on your career goals, intentions with the industry, and what you seek most, you can make LinkedIn work to your advantage on so many levels.

Following people who bring value to the platform with their content is a great way to start. However, it is equally important to decide whom to follow to make the most out of their impactful insights. 

We are presenting our choice of the 6 most influential people on LinkedIn and why you should follow them. 

Arianna Huffington

President and Editor-in-Chief at The Huffington Post

Arianna Huffington is the author of fifteen books, a syndicated columnist, and a businesswoman. She is a co-founder of The Huffington Post, the first commercially run US digital media to win a Pulitzer Prize. Arianna is also the founder and CEO of Thrive Global. It helps the world’s leading enterprises end the stress and burnout at work. So far-sighted, isn’t it? 

What you can learn from following Arianna on LinkedIn is how to lead a healthy, successful, and balanced life. This influencer covers a vast number of professional and lifestyle topics. These are thriving in times of uncertainty, redefining success, becoming fearless, the importance of physical and mental health and how to achieve it, the impact of our behavior on the planet, etc.

Are you in search of an influencer who can change both your private and professional life? Arianna is your woman! 

Simon Sinek

Author and inspirational speaker at Simon Sinek Inc.

Simon Sinek is an inspirational speaker and author of multiple bestselling books. These are Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game. He is the creator of the Golden Circles, a concept used by businesses to differentiate their brand’s value proposition. 

Simon Sinek is best known for redefining the importance of company culture and helping advance a vision of the world in which the majority of people wake up every single morning inspired and safe at work. Following this influencer will help you connect with your clients on a more personal level. Also, it will teach you how to create a healthy and engaging work environment where your employees can prosper together with you. 

Every company should constantly improve its leadership, organizational structure, and get to know its employees are in order to strive. Following Simon Sinek on LinkedIn is an absolute must whether a startup or a multinational corporation. 

Melinda Gates 

Philanthropist, Author, and Co-Founder of The Bill & Melinda Gates Foundation 

Consistently being ranked as the world's most powerful woman by Forbes, Melinda Gates is an author, philanthropist, former general manager at Microsoft, and a co-founder of The Bill & Melinda Gates Foundation, nonprofit fighting poverty, disease, and inequity around the world.

Melinda has dedicated her professional path to bringing an end to inequality in life and the workplace. Namely, this influencer pointed out the link between women’s empowerment and the overall health of society. Melinda advocated for the freedom to decide whether to have children or not, for women to have access to any type of job, for a paid family leave for everyone, and to eliminate gender bias in all its forms. 

We are far past the time when men were the only decision-makers and main participants in the economic impact. Understanding and applying the equality of the sexes in the workplace is the only path to creating a prospering business. 

Follow Melinda to learn how to achieve it! 

Neil Patel 

Marketing expert & Co-Founder of Neil Patel Digital

Neil Patel is a marketing expert, entrepreneur, and a New York Times top-selling author. He is best known for his work in digital marketing and social media, and as the creator of Ubersuggest, a free online tool that helps you generate keyword ideas to improve and expand your content marketing strategy.

Nowadays, the absence of online presence equals not existing at all. Therefore, following a marketing guru such as Neil becomes a must. On his LinkedIn profile you will find insightful tips and tricks regarding your marketing strategies, optimizations of your online presence, digital media strategies, and similar. 

As someone who created one of the hundred most brilliant companies according to Entrepreneur Magazine, this influencer knows his stuff. 

Follow Neil so you know yours too! 

Gary Vaynerchuk

Serial entrepreneur and investor, Chairman of VaynerX, and CEO of VaynerMedia 

Gary Vaynerchuk is a New York Times bestselling author, co-founder of the restaurant reservation software company Resy and Empathy Wines, chairman of VaynerX, a modern-day media and communications company, and the active CEO of VaynerMedia, a social media-focused digital agency.

Gary is sharing content that encourages people to follow their passions and pursue their long-held goals. This influencer has always had an entrepreneurial spirit. It is now sharing motivational material, tips, tricks, and lessons he’d learned on his path to success. 

Gary is the embodiment of the Great American dream. Therefore, whether just getting started or being a seasoned entrepreneur, it cannot hurt you to learn valuable lessons from other people’s experiences, especially when as successful as Gary. 

Gretchen Rubin 

Author, blogger, and speaker

Gretchen Rubin is a bestselling author of books that help people understand themselves and create happier lives. These include The Happiness Project, Happier at Home, Better Than Before, The Four Tendencies, Outer Order, Inner Calm). Gretchen also leads an award-winning podcast Happier with Gretchen Rubin, has a series of video courses, and is a creator of an app Better.

This influencer believes that there is no one recipe that works for everyone to become happier, healthier, more productive, and creative. She strives to cover and offer effective solutions to modern-age problems such as loneliness, bad habits, struggles to be satisfied, situations that are preventing us from being happy, etc. As much as it seems that her major impact has to do with our private lives, these undoubtedly reflect on our careers as well. 

Follow Gretchen and you will soon realize that a happy entrepreneur is a successful entrepreneur. 

Wrapping up

If you just follow these 6 influencers on LinkedIn, you would have daily reminders to encourage you to follow your dreams (Gary), to create a healthy and productive work atmosphere (Simon), to encourage women in private lives and in the workplace (Melinda), to make sure your business has an impeccable online presence (Neil), while having in mind that the life and work balance (Arianna) lead to happy and fulfilled lives (Gretchen). Additionally, don't underestimate the value of micro nano-influencers. Integrating them into your LinkedIn feed alongside these prominent figures can offer unique perspectives and insights tailored to niche audiences. That said, you can follow our CEO, Relja Denic if you are interested in LinkedIn lead generation, multichannel outreach, and in general all things sales. 🙂

Try it out. You have nothing to lose! 

If you’ve ever wondered if switching from LinkedIn Basic to LinkedIn Premium Account would change your filtering options, the answer is no. 

However, going for the LinkedIn Premium Account is highly recommended because of an Unlimited Profile Search and 5 InMails Credits per month. Not only. You also get to view and engage with a much greater number of profiles when having a Premium account, as you decrease the chances of getting jailed or restricted on LinkedIn. 

However, if you want an ultimate filter experience, we recommend signing up for Sales Navigator. Of course, this implies learning how to use Sales Navigator Filters for better targeting.

In this blog, we will cover all the options you have for narrowing down your search results on LinkedIn Basic and Premium Accounts. 

Let’s get started! 

Where can I see LinkedIn filters? 

Type your keywords in your LinkedIn Search Engine or just hit “Enter” while leaving the Search Engine blank. 

This action will lead you to the following choices that help you further narrow down your LinkedIn search. 

• People;
• Jobs;
• Courses;
• Posts;
• Schools;
• Event;
• Groups;
• Companies;
• Services. 

You can also click the “All Filters” option and see them in one place. 

In this blog, we will cover the three filter blocks that we recommend for better LinkedIn prospecting - “People”, “Posts”, and “Events”, and reasons why we consider them quite convenient. 

“People” filters on LinkedIn 

Connections

The “Connections” filter allows you to filter leads based on the type of your LinkedIn relationships. 

You can be somebody’s 1st, 2nd, and 3rd-degree connection.

1st-degree connections are members that you are already connected with on LinkedIn. 

2nd-degree connections are 1st-degree connections of your 1st-degree connections. They are available to be added through an Invite to Connect and are perfect for expanding your network. 

3rd-degree connections are 1st-degree connections of your 2nd-degree connections. They are also excellent for expanding your network. The only difference is that LinkedIn doesn’t recommend reaching out to them through Invite to Connect, rather getting in touch via LinkedIn InMails.

You can send paid InMails to anyone who is not your connection on LinkedIn while only those who set their profile to “Open to InMails” can be reached out via free InMail. 

You can also check out our guide on 13 LinkedIn InMail examples to improve your response rate.

Connections of

Filter your leads by choosing only those that are 1st-degree connections of your 1st-degree connections.

You can put in more than one contact. 

Locations

The “Locations” filter narrows down your leads based on the city, region, geographic area, and country. 

Current company 

Use this filter to narrow down leads based on the company they currently work at. 

Past company 

Filter your leads based on their past company. 

School 

You can filter your leads based on the school(s) they attended/are attending.

Industry

Track your leads based on the industry they listed on their profiles. 

Industries are predefined. 

Profile language

LinkedIn Profile is available in 24 different languages. 

However, this filter offers only a 5-language search. 

Open to

The “Open To” option filters your leads depending on whether they are open to “Pro Bono Consulting and Volunteering” and/or “Joining a Nonprofit Board”. 

Service categories 

Service categories are also predefined. 

You can go ahead and target your leads based on the services they offer listed on their profiles. 

Keywords

You can use the following option to search your leads via keywords. 

This filter supports the so-called “Boolean” search. That is, it gives you the option of combining keywords with modifiers such as AND, NOT, and OR to produce more relevant results. 

For ultimate targeting, consider using “Posts” and “Events” filters. 

“Posts” filters on LinkedIn 

“Posts” filters can be quite useful to gain insight into the latest industry trends and hot topics. You can also benefit from it to learn what kind of posts your ideal leads like to engage with and then use it for your outreach.

Targeting users who reacted to a certain post

There are two benefits of targeting users who reacted to a certain post. 

The first benefit is that it implies that these users are active on Linkedin and most likely interested in that particular subject or have jobs in the same or adjacent industry. 

The second benefit is that you can use their interest to ultimately personalize your outreach. Your pitch can be based on the fact that you both liked the same post and then develop your conversation from there. 

This kind of approach increases the acceptance and response rates. 

Automating post engagement campaigns 

If you want to target prospects who reacted to a certain post but would also like to save time and reach out to as many of them as possible, automating this process could be the right decision! 

Skylead offers the opportunity to automate targeting users who reacted to a certain post thanks to its “Post Engagement Campaign” options. Yes, there is a type of campaign dedicated exclusively to these types of leads! 

To use a post as a source for generating leads all you have to do is click on the 3 dots at the top right corner of said post and choose the “Copy Link to Post” option. 

Paste the generated URL to the Skylead dashboard.

From here, Skylead will take you to the Campaign Settings page. You will be able to adjust your campaign in a way that fits your business needs best.
Here is an example of a multichannel Skylead campaign.

As you may see, Skylead will not limit your Lead Generation to LinkedIn only. Thanks to its multichannel outreach and “if/then” condition, you are able to build as many possible paths to your lead.

For example, in case someone is not answering on LinkedIn, Skylead’s Email discovery & verification feature will enable a business email outreach.

The above campaign is just one of many options at your disposal thanks to Skylead’s Smart Sequences. 

Also, the dashboard allows you to create the sequence and write out message copies all in one place. 

Just by clicking on the step, you will have an option to insert your messages.

If you would like to see a step-by-step guide on how to create your first Skylead campaign and have an insight into all the steps/options, check out our complete outreach campaign guide for every professional.

Filters for posts

The following filters will allow you to narrow down countless posts on LinkedIn to the ones that are of high interest to your target audience. 

Thanks to LinkedIn’s filtering options, you will be able to find a post that your ideal prospects find relevant to their business and/or interests. 

The most important filter is the keyword. It is your best bet for finding the industry’s most relevant posts. 

Then, you can further narrow them down by using: 

Posted by

You can search posts depending on whether you posted it or someone from your network. 

Date posted 

You can search posts depending on the timeframe within which your leads posted them.

Sort by

Author industry 

Search by the author’s industry. You can add multiple industries. 

Author company 

Search by the author's current company. You can add multiple companies. 

“Events” filter on LinkedIn

Just like with “Posts” filters on LinkedIn, reaching out to prospects attending a specific LinkedIn event can be beneficial for two reasons.

The first reason is that users attending a particular event on LinkedIn are most likely highly interested in the subject and therefore make a perfect target audience. 

The second reason is that you can use the event reference to ultimately personalize your outreach and be more appealing to those to whom you reach out. 

In case you would like to target a larger number of leads, Skylead has a solution for you! 

Automate targeting leads attending a LinkedIn event

First, choose the event which leads you would like to target and click on “Attend Event”.

You will not be able to see the list of leads attending the specific LinkedIn event unless you are one of the attendees.

Once you’ve signed up, you will see the list of people who attended or were planning on attending the event. 

You can further narrow down your leads list by including other filters. 

Once you are satisfied with your search result, copy - paste the URL to Skylead’s Campaign Creator. 

Check out our step-by-step guide on how to target leads attending a specific LinkedIn event and you will see all the options and tips when it comes to automating this outreach with Skylead. 

Use this reference to highly personalize your outreach.

This filter doesn’t have options of being further narrowed down except using a specific keyword in the search engine.

Summary

Targeting is the first and most important step in your LinkedIn lead generation.

By taking the time to get to know LinkedIn or Sales Navigator filters, you will narrow down your audience to people who are most likely to be truly interested in your products and services. 

This will automatically affect your lead generation and conversion in the most positive way. 

And if you ever decide to scale your business and opt for a Sales Engagement Tool, schedule a demo call with a Skylead representative and get to know the range of options available to you!

You already have your marketing agency and a few prosperous clients. Lately, you’ve been thinking of expanding your service list and offering more. What is it that would fit your clients’ needs best and still be in line with your industry? It’s outreach. Here’s why. 

If you already offer social media management, content writing, copywriting, SEO, web development, or similar, it is high time to start thinking one step ahead of your competitors. By adding outreach, you will undoubtedly keep up with the times and give your customers a valuable reason to stick around longer. 

Not only. 

There are a series of reasons why incorporating outreach into your Lead Generation Agency would be the right call. Here are a few. 

Customer loyalty

By adding the service of identifying and nurturing potential customers for your client’s products or services, you will be covering probably the most important segment of their prospecting. If they confide in the way you do their outreach, the chances of them staying loyal to your Lead Generation Agency increase, as you are controlling an additional sales channel of their business.

Furthermore, incorporating outreach in your marketing business will give your clients a well-rounded experience of generating leads on LinkedIn or via other methods. 

Outreach as a new marketing segment 

Adding outreach to your service list can also be a great way to attract new customers. Initially, newbies might only be interested in you identifying and nurturing their potential clients. However, if satisfied with your way of doing business, they might extend their request to other services that your Lead Generation Agency offers. 

Additional revenue growth 

By introducing a new marketing segment, you are raising your revenue stream.

Simply, adding an extra service means company growth. It also implies greater economic security, as your Lead Generation Agency doesn’t depend only on one or a few services. 

Stand out in the lead generation industry

By incorporating outreach into your Lead Generation Agency, you might be making one step ahead of your competitors. 

In case they thought of it first, draw attention to yourself by offering an impeccable, high-quality service. Better service attracts and retains better clients. 

Also, think about your and your competitors’ Value Proposition. What is it that makes your outreach service stand out in comparison to your competition’s?

Outreach is easy to incorporate 

You are probably already doing outreach to get more clients for your Lead Generation Agency. Therefore, you are familiar with the entire process of attracting new prospects and nurturing the old ones. All you need to do is expand your expertise to your clients. The more you develop this service for yourself, the better it will become for your customers as well. By growing your Lead Generation Agency, you will be growing an entire service within. Also, the better you become at doing outreach, you will most likely attract more clients for your Marketing Agency as well. 

Minimal cost

The only things that you need for outreach are a laptop and internet connection.

Create your client’s ICP (Ideal customer profile) and a cold outreach template with several follow-ups, and you can already start.

However, if you want to make this process far easier, you will need an Automation Tool, Scraping Tool, and an Email Finder. 

Luckily for you, there is a Sales Engagement Software that has all of these incorporated for as low as $100 per month. Long story short, it will save you both time and money.

Namely, Skylead combines LinkedIn Messages, LinkedIn InMails, and Emails scrapes publicly available emails of your 1st-degree connections, has an “Email Discovery & Verification” feature for discovering and verifying your leads’ business emails, as well as “Image and GIF hyper-personalization” tool in case you want to do a bit of an unconventional outreach. 

Therefore, Skylead contains an Automation Tool, Scraping Tool, an Email Finder, and more. 

If you would like to know more about Skylead, feel free to schedule a demo call with our team specialist.

White-labeling a solution 

Think about white-labeling the Sales Engagement Tool that you are using. 

A white-label product is a product or service produced by one company that other companies rebrand to make it appear as if they had made it.

By white-labeling the Sales Engagement Tool of your choice, you will:

• Boost your brand’s visibility;
• Enhance your customers’ loyalty;
• Eliminate the need for a development team of your own;
• Save time and money on your outreach;
• Upgrade your service;
• Scale your business;
• Strengthen your revenue stream.

That being said, know that you can white-label Skylead. To know more about this option, schedule a demo call with our team specialist. 

How to start implementing your outreach?

Start with offering your service to the most loyal customers first 

The advantage of offering your new service to the already existing and most loyal customers first is that you are very familiar with their business. That is, by handling other marketing segments for their companies, you have already gained a major insight into their business goals, targets, and preferences. This allows you to do prospecting on LinkedIn and outreach leads with major precision and manage their outreach with more efficiency.

Furthermore, your already-established business relationship and cooperation will most likely reinforce. Upgrading your customers’ service package increases the possibility of enhancing their loyalty to your marketing agency. Additionally, you will be giving them a well-rounded Lead Generation experience.  This approach, often adopted by top advertising agencies in the US, ensures that your clients receive a comprehensive service.

Attract your new customers by offering outreach first 

In case you don’t want to introduce a new service before “testing it out”, try attracting new customers by using outreach as a bait. This way you don’t risk losing loyal customers in case something doesn’t go as planned. Additionally, you have space to learn, grow, and perfect your service before you offer it to your long-time clients. 

Summary

In conclusion, incorporating outreach into your Lead Generation Agency has more upsides than downsides for sure. 

By deciding to go for it you will:

• Enhance your customer loyalty;
• Attract new clients;
• Strengthen your revenue flow for introducing a new marketing segment; 
• Stand out in the Lead Generation Industry. 

Additionally, you have the option of making your life easier by going for a Sales Engagement Tool that has all the necessary features for a top-notch outreach.

Why Skylead?

For as low as $100 per month, with Skylead you can have an Automation Tool, Scraping Tool, and an Email Finder, all in one software. 

Furthermore, thanks to the implementation of Smart sequences, Skylead allows you to create the highest number of personalizable touchpoints with your prospects. 

Five times more in comparison to other tools, to be precise. 

It gives you the chance to combine LinkedIn Messages, InMails, and Emails with other LinkedIn features such as View, Follow, and Invite to Connect. Additionally, it has an Email Discovery & Verification feature. Therefore, no need for a separate Email Finder or Scraping software. 

Actually, white-label it and make it your secret weapon!

To know more about the advantage of Skylead over other Sales Engagement Tools and to get to know its features, schedule a demo call with a specialist from our team.

If already our customer, feel free to reach us out on the Support Chat or schedule a success call with our Customer Support and Success Manager. Improve your service by knowing Skylead better. 

There is so much content on the kind of outreach that will enhance your sales, the type of messages that “open all doors”, the right way to nurture your leads, and similar. However, whether new or not to the entire Lead Generation world, check out these 7 things to do before starting your LinkedIn Outreach. We guarantee you they will make a major difference in your conversion rate. 

Make your LinkedIn profile a neat-looking professional overview 

As the most popular professional social network out there, your LinkedIn profile is the main source of information for your leads and potential clients regarding your business achievements and goals. 

That’s why, before reaching out to your prospects, make sure your LinkedIn profile is impeccable. 

Start by arranging and checking your headline, profile picture, and summary. 

Headline 

Usually neglected and underused, the LinkedIn headline is the most important and the most visible part of your profile along with your name and profile picture. 

Instead of going for a boring default headline such as “Content Marketing Consultant at Drift”, try being a bit bolder. 

Make sure that your headline not only gives in a few words your job description but that it also captivates the attention of those who might be your future customers. 

Briefly, to stand out from users who have the same job title, your headline should communicate the benefits that people get out of working with you.

For example: 

“Branding｜Growth & Content Marketing｜If you’re still reading this, then I marketed right. 

OR

“Leadership Expert⼁Trainer of 6 Million Leaders⼁Certification Program For Coaches, Teachers, Speakers & Professionals

If you would like to know more on how to write a good headline, check out our blog “13 best LinkedIn headlines to boost your sales”. Get inspired! 

Profile picture 

Make sure your profile picture is neat and professional.

That means no selfies, party pictures, photos where you visibly had to cut someone else from it, etc.

However, have in mind that your LinkedIn profile picture is not a mugshot either. 

Look professional, yet approachable and open to networking.

Summary 

First of all, leaving the summary blank is a huge mistake! 

With just a little bit of effort, you can write a great summary that draws the attention of your future leads, customers, and maybe even recruiters (depending on what your professional goals are at the moment). 

When writing your summary section, have in mind that most users see only the first 300 characters (out of a total of 2000). Only if clicking on “Read more” will they get the full description. However, LinkedIn Recruiter shows the entire summary by default. 

That being said, here are a few tips on how to write a good summary:

1. Start Strong;
2. Use Keywords;
3. Mention your greatest accomplishments;
4. Point out your goals and ambitions;
5. Include your guiding principles. 

If you would like to know more about what makes the perfect summary, check out “how to write a LinkedIn summary”.

Define your ideal customer profile (ICP) 

Briefly, ICP is a description of your ideal customer. 

Defining it means making a perfect base for targeted outreach.

Your sales will grow. You will be able to simplify your business and automate your LinkedIn lead generation. You will perform better with your clients. 

Start with defining your target companies, and then outline the people within them. 

Begin with: 

1. Highlighting your top 5 current customers that you’d like to replicate if you could; 
2. Defining as many attributes as you can for each customer and look at which ones overlap;
3. Combining these data and writing down the common characteristics of your ideal customer. 

If you would like to know more about how to define your ICP check out our complete guides on defining the ideal customer profile and buyer persona.

Target your leads 

Decide how you will target your leads.

LinkedIn VS Sales Navigator 

You can use both LinkedIn Basic and Premium, as well as Sales Navigator for your targeted outreach. 

However, LinkedIn Premium Account, in comparison to LinkedIn Basic Account, can perform more in terms of features. It has the options of an Unlimited Profile Search and sending 5 paid InMails per month. Each time your leads respond you get your LinkedIn InMail credit back. Use it wisely!

Furthermore, with a LinkedIn Premium Account you can view and engage with a much greater number of profiles. When it comes to filters, they are the same for both Premium and Basic Accounts.

On the other hand, as far as filters as concerned, Sales Navigator is more advanced. You can narrow down your search better and therefore have a higher acceptance/conversion rate. Each month you get to send 20 paid InMails. The “downside” of it is its price. It sometimes turns away the users from buying it.

In case you are going for an automated outreach, know that Skylead supports all of the types of accounts.

To find out how Skylead works and what benefits you could gain from using this groundbreaking Sales Engagement Tool, schedule a demo call and speak to a Skylead specialist. 

Moving forward, let us suggest several options for an effective outreach that maybe haven’t crossed your mind.

Their main goal is to increase the quality of your leads. 

Target leads through Sales Navigator search by using the spotlights filter 

The “Spotlight” filter is particularly useful if you want to narrow down a lead search that gave extended results. By choosing, let’s say - “Posted on LinkedIn in past 30 days”, the chances of improving the quality of your leads are higher, not to mention the cut in the number of prospects. However, keep in mind that even when people do not post on Linkedin, it doesn’t mean that they are inactive.  

“Shared experiences with you” includes prospects that worked in the same companies or industries like you, or are members of the same groups. 

“Leads that follow your company on LinkedIn” includes prospects that follow your current company’s profile on LinkedIn.

Target leads attending a specific LinkedIn event (here’s a step-by-step guide)

When it comes to Lead Generation, there is no better way of having a high acceptance rate than reaching out to your prospects with a very concrete reference. In this case, targeting leads attending a specific LinkedIn Event, that you will be attending as well, means higher conversion rates. 

Go for an advanced and automated prospecting by importing a CSV file 

Skylead, for example, offers detailed and automated prospecting by supporting CSV-imported campaigns. Furthermore, it allows you to hyper-personalize your outreach by using variables that match your CSV file’s columns.

Why a CSV-imported Campaign?

Firstly, a CSV file allows you a major quality of leads, as you will be importing them manually. That is, picking and choosing who you want to reach out to whether you do it yourself, import a list of people from your CRM, or buy a leads list. 

Secondly, you can use your CSV file to hyper-personalize your outreach at Skylead to the point that each lead can get a different message/part of the message. 

Namely, once imported a CSV, the name of each column becomes a tag that you can use for personalization.

Let’s say you want to prepare a different message for each of your leads. Add a column named, for example, “Message” next to the lead you will be sending it to. Once you import the CSV file into Skylead’s Campaign Creator, each column will become a tag.

The more personalized your outreach is, the higher the acceptance rate will be. 

To find out how you can hyper-personalize your outreach by making a CSV-imported campaign, schedule a demo call with a Skylead specialist. 

Prepare a template for your outreach 

Draft your outreach in advance. 

Firstly, decide if you want to target your leads via LinkedIn, Sales Navigator, or a CSV file. 

Secondly, choose the flow of your outreach. Draft it in a separate document. If you are thinking of automizing it, have in mind that with Skylead’s Smart Sequences you can combine LinkedIn messages, InMails, and Emails in the most effective way. So, since you already have all of these channels at your disposal, why not use them to their maximum potential? If you are not sure what kind of Smart Sequence will serve your needs the best, you can always check out these templates with real data made by our experts. 

Thirdly, think about the copy of your LinkedIn messages/InMails/Emails and how you want to personalize them. Write them out in a separate document and then just copy-paste them into your LinkedIn messages, InMails, or Emails. 

Fourthly, decide if you would like to take your outreach to the next level by using hyper-personalized Images and GIFs. Prepare Image or/and GIF template material together with the message copy. Have them ready on your computer. 

Know that Skylead users have at their disposal the Image & GIF hyper-personalization feature. Not only are there suggested image templates, for those who need a bit of a creative push, but also an option of importing your own image. Skylead offers a developed tool that allows hyper-personalization on the spot. You can also check out our InMail examples to improve your response rate

If you are using Skylead, here are 3 more additional steps to take before launching your first campaign. 

Connect your CRM with your Skylead account

A webhook is a way for an app to provide other applications with real-time information.

Here is how to set up webhooks with Skylead using Zapier (just one of the many webhook providers) to send all of the data that we’ve collected about the lead to a spreadsheet, CRM, or any other tool that Zapier, in this case, is supporting. You can, of course, use other webhook providers if you have any preferences.

Open up your dashboard and go to the Integrations tab of your Skylead account. Here is where you can see all of the webhook you’ve set up and create new ones.

Click on the “Create new webhook” button at the top right of the page.

For now, we will leave the dashboard and go to Zapier to set everything up there since we’ll need the callback URL that is generated through their service.

On Zapier, on the left side, press the “Make a zap” button.

For the trigger, you want to choose the option “Webhook” (bottom right corner).

Under the “Trigger Event” select “Catch Hook” and “Continue”.

Now you will be provided with a Custom Webhook URL. Copy it and paste it back to Skylead in the Callback URL field.

Now that we’re back on the dashboard, let’s talk about the different event options that you can choose from to act as a trigger for the webhook.

Basically, every time a selected event happens, the webhook fires, and Skylead will send all of the information from that lead directly to the tool you’ve chosen (CRM or Spreadsheet).

Skylead supports when:

• A contact is invited to connect;
• When a message is received from a contact (in the case of a lead responding to your email, only the data about the lead will be pushed through and will not include the message itself which is protected by Google’s Security Policy);
• A contact accepts connection;
• Sent all connection requests - this refers to the campaign as a whole;
• A contact replies.

Those are all of the events that will trigger the webhook automatically without you having to do anything extra and they relate to all leads.

If you want to choose to send the information of only specific leads to your tool, you can select the new “When a chat label is added” option. This refers to the labels that you can put on your chat in Skylead’s Smart Inbox. Choose the label that you want to associate with the webhook. Each time you put a label on a lead in chat, the webhook will fire.

After selecting the trigger event that you would like to use for your webhook, be sure to test it on the right side of the screen and see if the trigger is firing.

One thing to note: You would need to have a version on Zapier Premium to use the Webhook option since it’s not available for free accounts. 

Set up your campaign limits 

If you want your campaigns to run efficiently and smoothly, make sure that you’ve set the right campaign limits within your Skylead Account. 

Additionally, setting the limits will not only spare your campaigns a bumpy ride but also your LinkedIn profile, a LinkedIn jail and restrictions. 

In Skylead, the limits apply to all of your campaigns. That is, to your entire account. Make sure to set them properly.

Limits go by availability. For example, if one campaign is “Viewing” profile and the other one has already moved to “Sending Requests”, then the limits will be distributed accordingly. 

Let’s go through each of the options, step by step.

Each of these limits equals steps that you use when making Simple or Smart Sequences. That is why our advice is not to put too many of the same steps in your campaigns. Your daily limits will be exceeded faster and this will significantly slow down your campaign. 

The “Discover” option is not an actual step in your campaign. It refers to how many searches you can make on your LinkedIn account. This is when restrictions mostly happen. If you have a basic (Free) LinkedIn account, the rules are stricter. After a certain number of searches, your profile is likely to be restricted. LinkedIn Premium and Sales Navigator, on the other hand, have the advantage of an Unlimited Search Option. Simply, the higher the subscription plan is on LinkedIn the higher the limits are. 

Usually, LinkedIn flags you for Connection Invites, View Profiles, and Discovery. We advise you to keep these as low as possible, especially due to the newest LinkedIn restrictions. The most common bans happen for Connection Requests. If you see that you got flagged by LinkedIn, try to keep this feature at the lowest possible limits. 

Also, as much as Emails don’t undergo the LinkedIn restrictions, it is best to keep this number reasonable and similar to other channels of outreach. You still want your campaign to seem as humanly done as possible, correct? Therefore, anything between 25 - 50 emails a day is acceptable. If you send more than that, some of your emails might end up in the Spam folder. 

As the main focus of the Skylead team is to keep the users safe while still doing the maximum number of interactions, there is something called a “Warm Up Mode”.

The Warmup Mode is tied directly to the Global Limits for Campaigns. It can be found under the Settings tab.

When first starting out with Skylead, the interactions that your account will be doing will be a lot lower than the recommended limits. This is done to make sure that your LinkedIn profile doesn’t send too many interactions and to help avoid raising any potential red flags.

The Warmup Mode lasts for 3 weeks and it increases the number of interactions weekly until it reaches the recommended number of interactions for the profile.

You can always exit Warmup Mode by manually adjusting the interaction numbers.

As you can see in the prompt that appears when wanting to exit Warmup Mode, we don’t advise you to do that. Your numbers will eventually reach the recommended limits and you will be able to maximize your engagement as safely as possible.

Update your blacklist 

The purpose of Blacklist is to avoid certain people and/or companies being included in your campaigns. You need to set it beforehand because once you notice a lead that you don’t want in your campaign, you will need to delete it manually.

Namely, this option is very practical in case you want to avoid your competition, a certain company, their employees, etc.

First, open Skylead’s Settings Page and select the “Blacklist” option. 

Here you have two options: 

• Inserting a certain company name;
• Inserting a certain lead’s personal name and surname.

• From that moment on, every following campaign will exclude those leads. If you had them in your previous outreach, they will not be excluded. As mentioned before, you will have to go back to that particular campaign and delete them manually.
• Also, have in mind that URLs will not work. If you insert somebody’s profile URL it will still discover and target that person or company. 

There is no limit to how many full names and company names you can include in your blacklist.

Summary 

Whoa, you made it!

It might have been rough, but have in mind that preparing for the outreach in the right way is as equally important as the outreach itself.

With a little bit of extra effort, your outreach could run more smoothly, and the acceptance rate could be far higher. And that’s what we all want, correct? 

Therefore, if you are ready to automate your LinkedIn prospecting, consider Skylead. It is an advanced Sales Engagement Tool with groundbreaking solutions for multichannel outreach. Not only will you get more personalized touchpoints with your prospects, but once you set up your campaigns the right way, you can basically put your sales process on autopilot. 

In case we managed to intrigue you schedule a demo call with a specialist from our team and see how Skylead can make your life easier. 

If already our user, and you would like to get more information on how to prepare your Campaign properly, feel free to reach out to our Customer Support & Success Superteam via chat on our website. 

Whether a newbie or an experienced Sales Engagement Tool user, you might have never thought that View & Follow features could become your main Lead Generation source. 

It just sounds too simple, right?

To be honest, with the newest LinkedIn Limits we all need to get really creative in our outreach and use every feature at our disposal, once we've done with the right LinkedIn prospecting effort. 

Otherwise, we are risking jails and bans on LinkedIn or simply a far lower efficiency when it comes to Lead Gen. 

So, let’s think outside the box, shall we? 😁

What is the main difference between Connect & Follow on LinkedIn? 

When you connect with someone on LinkedIn, you can see each other's profile updates, shared posts, and send LinkedIn messages to one another. 

When you follow someone on LinkedIn, you will only see their posts on your feed. A lead who doesn’t follow you back will not be able to have an insight into yours. You are interacting with his or her shared content rather than with the prospect whose profile you are following. 

The Follow option helps you reach a broader audience without being bombarded with Connection Requests from someone interested only in your content or vice-versa.

However, what you maybe did not know is that you can use… 

View & Follow as a lead generation strategy

Believe it or not, some people base their entire LinkedIn Lead Generation campaigns just on the LinkedIn “View Profile” option. Instead of trying to connect right away, they visit profiles of their interest, and those prospects, in most cases, respond with a Connection Request!

Aside from being a very non-invasive way of Lead Generation, it can also be a solution in case your profile, for any reason, has a history of jails and restrictions and you don’t want to compromise it furthermore. 

And, yeah, FYI, you can also use a Sales Engagement Tool for reaching (viewing, to be precise) a major number of leads’ profiles. Some users base their entire campaigns on this strategy. 

The same rule applies to the “Follow” feature. Additionally, this one can be a great substitute for unresponded Connection Requests or different unsuccessful outreach tries. 

View & Follow as part of the Smart Sequence 

Skylead is, as always, one step ahead when it comes to Lead Generation and Sales Engagement Industry in general. 

That is why View & Follow have become important features of our Smart Sequences.

As you may see below, the “Follow” feature can be a backup option in case your lead does not accept the Connection Request or his/her profile is not open to free LinkedIn InMails. It becomes a useful part of your sequence, as it does not necessarily exclude the possibility of the same prospect wanting to connect with you eventually. Since the lead gets a notification about being followed on LinkedIn, this option can be a subtle reminder of your attempt to connect. As mentioned earlier, it is not rare that a followed lead answers back with a Connection Request at some point. 

Check it out!

Anyhow, as you may see, View & Follow features can be a quite creative way of generating leads. 

Don’t take them for granted, whether part of the Smart Sequence or individually. 

Experiment and see what option works best for you! 

You would be surprised.

What is hyper personalization and why is it so important nowadays? 

Explained in a simplified way, hyper-personalization is the use of data to ensure more targeted and meaningful interactions with customers that lead to delivering relevant content, products, and service information to each user. 

In a world where automation started to result in generic and impersonal outreach, personalization helps you differentiate from your competitors and connect to your future leads and/or clients on a higher level. 

That being said, Skylead goes far beyond mere automation software. It takes personalized marketing a step further and helps humanize one-to-one communication.

Wanna know how? 

1. Define who you are trying to communicate with. 

Targeting is the first and most crucial step of every personalized outreach, LinkedIn lead generation, and finally a successful campaign. 

Skylead is no exception to that rule. 

So, define your audience to start with!

LinkedIn, Sales Navigator and Recruiter give you a rather convenient option for filtering your potential leads and perform prospecting on LinkedIn. You can do it by any keyword, geography, postal code, first and/or last name, school, seniority level, years of experience, etc.

However, there is more to it! 

Let’s say you have your private lists of contacts and their email addresses and/or LinkedIn profile URLs. These people are your target group and you want to take advantage of the existing files. 

No problem! 

Skylead supports importing CSV documents and it automatically extracts all the necessary information for your campaigns. 

Voilà! 

No need to insert that super long list of names and other info manually! 

2. Now use Skylead to conquer that personalized mass outreach! 

Once you have identified or imported your target audience, it’s time to choose among numerous variables and personalize the first wave of your mass targeted outreach.

How do you do that? 

There are 8 basic variables to insert and combine in your messages:

• First name;
• Last name;
• Current company;
• Years in the current company;
• Total Career Position Count;
• Position;
• Total career years;
• College name. 

However, if your CSV document contains extra data on your leads, use them as custom variables when reaching out. 

You write out a message, insert basic or custom variables where you need them, and information gets automatically pulled from the selected accounts/CSV files. 

In case some of them are not available, there is an option of manually filling in the replacement.

See? We have a solution for everything! 

3. New emailing feature alert! New emailing feature alert! 

Aside from sending connection requests with personalized messages, follow-ups, LinkedIn InMails, Skylead now has the option of reaching out by email in case your contacts don’t reply on LinkedIn!

You can run, but you cannot hide! 

Set up one email template, personalize it like you would have done it with LinkedIn messages and InMails, and just like that create workflows for different scenarios! 

Plus, if you don’t have your target audience’s emails, thanks to Skylead’s Discovering Emails Feature, there is always an option of automatically extracting their emails and building your own extensive contact list of potential clients.

Let’s sum it up for a moment. 

Now you have the option to: 

• Discover business emails and collect personal ones;
• Send follow-ups via email;
• Keep in touch with leads and keep them updated via emails;
• Use our Image and GIF personalization feature for fun occasions – wish them a happy holiday season, birthdays, anniversaries, and so on.  

4. Unless you want to be taken for a creeper, timing is everything! 

Whether you are reaching out to your clients for the first time or you are following up with them, set up a reasonable time in between messages. Not only will it give the impression of manually-performed communication, but you won’t seem pushy and obnoxious. You want your future leads to confide in you and your product/service, not to try running away from it as far as possible. 

Extra tip!

Pay attention to your and your client's time zone, work hours, holidays, and similar. It will give that extra touch of manually-performed communication. 

Fortunately for you, all of this can be automated on Skylead. Several clicks and you won’t need to keep track of it on the side. 

5. Stand out with Image and GIF hyper personalization.

Are you in a creative business? Or do you just want to spice it up and break the monotony of the dull, old-fashioned messaging?

If yes, we, of course, have a solution for that too!

Whether you would like to wish your clients happy holidays or make a fun campaign/job opportunity announcement, your interaction can get more interesting and appealing by adding hyper-personalized Images and GIFs.

Why do we call them “hyper-personalized”, you wonder? 

Because it is such a flexible tool that can import and include the previously-mentioned basic and custom variables and place them on Images and GIFs. These appear right after the text and are there to spice up the message, make your recipients smile, feel taken care of. 

Show them you went that extra mile for them! 

Can you imagine how much you would stand out virtually in the always more competitive world of marketing and communication?

Wanna know more about how Skylead will help your business skyrocket? 

Feel free to reach us out on the Support Chat and we can schedule a Success Call to discuss how you can benefit from Skylead the most.

In case you are our new potential user, chat with our Customer Support Team and they will be more than happy to find a solution that fits your needs best.