In today’s crowded Inboxes, the struggle to get a response is real. 

Whether you are reaching out via LinkedIn or email, it has never been easier to get in touch with someone. It’s just that now, standing out in the sea of messages has become an art to be mastered. 

There are many reasons why your ideal lead is not replying. However, each solution to this problem starts with catching their attention. One of the approaches that might not be as popular (yet!) with sales reps, but that showed itself pretty effective is including personalized GIFs and Images into your outreach routine. 

But before you say that personalized GIFs and Images seem unprofessional or that they exceed too much work, let me tell you that I too was skeptical in the beginning. I came across several personalized GIFs our Sales Team uses in their outreach campaigns, and thought to myself - this looks kind of weird. 

However, not until I saw their response rates that went up by 63% and experimented with some outreach campaigns of my own, did I realize the power of personalized GIFs and Images. 

That’s why I decided to share tips and tricks picked up by talking to sales reps that scaled up Skylead and following top industry professionals on and off LinkedIn. 

In this blog, we’ll touch upon: 

• How to prepare for outreach to increase your response rates;
• Why personalized GIFs and Images make people reply to your message;
• Dos and Don’ts when including personalized Images & GIFs;
• 10 templates of personalized Images & GIFs that helped level up our Sales Team’s response rates. 

Poor targeting equals poor response rates 

Yes, we’ve gathered here to talk about how to increase your response rates by implementing personalized GIFs & Images into your outreach routine. However, there is one thing that we cannot stress enough. The absolute prerequisite to skyrocketing the number of your replies, Her Majesty - the Targeting. 

You can have the best copy in the world and be the most skilled sales rep that ever walked this Earth, but if you are talking to the wrong person, not much can be done. Yes, there is always a way to ask to be redirected to someone else, but why waste resources? Put some time into LinkedIn prospecting and coming up with a quality outreach plan (messages, channels, segmentation strategy, Images & GIFs), and then just focus on closing the deal. 

Good sales reps have a clear understanding of who they want to reach out to and they handpick leads even when using a sales engagement platform to make their lives easier (‘cause, why not? We do live in the 21st century, after all). You would be surprised how many sales reps don’t reach their quotas just because they feel lazy to put some time into quality targeting. It’s quite a shame, especially because LinkedIn offers lots of options to find different profiles for those who think strategically. 

• Target leads that attended a LinkedIn event of your interest;
• Use the LinkedIn poll to survey your ideal prospects and then reach out to your target group;
• Connect with LinkedIn members that commented or engaged with a certain LinkedIn post;
• Join a LinkedIn group to make meaningful connections and eventually reach out to other members. Choose a community where your target audience gathers for this approach to work. The more specific the niche, the better the result; 
• Sign up for Sales Navigator and take full advantage of its advanced filtering options;
• Apply Sales Navigator hacks that only top-notch industry professionals use when targeting leads.

Why personalized GIFs and images work

They’re eye-catching

GIFs, images, and even vector graphics especially if personalized, are more interesting, dynamic, and eye-catching in comparison to static text. The studies have shown that the average person sees over 5000 marketing messages per day. This number goes up when it comes to decision-makers and top-level managers. Therefore, your message has about 8 seconds to capture your lead’s attention. That’s why, when the lead opens your message, even if initially they didn’t want to reply back, receiving a personalized GIF or Image will stick their minds. Consequently, the chances of getting a response are increasing.

You show extra effort 

Some leads that receive a personalized GIF or Image respond just because they recognize the effort you put into your outreach. And we know that in sales, sometimes all you need is that one response to spiral up the conversation in the right direction. 

They don’t come off as salesy 

Instead of sending a reminder message or trying to sell straight off the bat (which is always a big no-no), going with a personalized GIF or Image seems more low-key, yet far more effective for you lead generation on LinkedIn (or off). It might even make your lead laugh a little bit! And that’s always memorable. 

What to pay attention to 

• Using humor in your outreach is always a good idea. This applies to personalized GIFs and Images as well. However, before making a joke do your research. Consider each person’s unique cultural background, and avoid anything you even have the smallest doubt might conflict with it. 
• Don’t use GIFs or Images that make fun of your or your lead’s competition. It’s just a sign of bad sportsmanship and never comes off well. 
• Keep it short and to the point.
• Be prepared that not everyone will appreciate it. Sending personalized GIFs and Images can be a two-edged sword. But - If you don't take risks, you don't drink champagne.
• Know when to stop. If the first doesn’t work and you don’t get a response, don’t send another personalized GIF or Image. Go with a backup plan. 
• A/B test different personalized GIFs or Images to get a response that you wish for. 

How to make a personalized GIF or image? 

There are two ways to personalize a GIF or Image - manually or through a sales engagement platform. 

I and our Sales Team use Skylead’s native Image & GIF hyper-personalization feature. However, you can do it manually with any other tool you feel comfortable with. 

As far as Images and GIFs are concerned, we simply download them from the internet or from Giphy, for instance. More creative ones take their own photos or mini videos that turn into GIFs on Ezgif (super-easy, btw) and then personalize them to fit their leads (and needs). 

If you’re using Skylead for your outreach, this is how including a personalized GIF or Image looks on LinkedIn and in an email. 

LinkedIn message

A personalized GIF or Image shows as a link with a preview. That way your lead is more likely to click on it, as people tend not to open these kinds of files otherwise. 

Email message

A personalized GIF or Image is fully embedded in the body of the email and it shows as represented below.

10 templates of personalized images & GIFs

Send a personalized Image to your lead to invite them for a zoom chat. 

Hello Amie, 

Thank you for adding me to your network! 

I saw that you’re a Head of Marketing at Edge Project. I help B2B companies generate more leads through deep personalization on LinkedIn. 

Let’s jump on a Zoom call sometime this week?

Example #2 Conversation starter 

Thank your lead for accepting your Connection Request. This can be an excellent conversation starter. Adding a message copy is optional, as this personalized GIF speaks for itself. 

Example #3 Humanize your pitch

People want to talk to real people not company pages anymore. This is the number one concept ​​of social selling. Yes, LinkedIn has account profiles as well, but outreach should always be done by people who work in these companies and should represent the personification of that brand. Showing your face in the outreach improves response rates.

Example #4 Overcome common sales objections in a humorous way 

One of the most common objection handling situations is I already have a solution. If you don’t know how to approach it, break the tension with a humorous personalized GIF or Image, and then take it from there. 

Example #5 Ask for something 

Asking complete strangers to fill out a survey or give your their feedback (or anything for that matter) is a really arduous task, as they don’t owe you anything. The truth is, no one owes you anything. However, feedback and surveys help you and your business grow. Always be listening to your customers, right? Here’s a fun way to get a response.

Hello Iris, 

Thank you for attending my webinar “Content Marketing For Niche Markets”. 

Quick question - what were the most valuable lectures for you? Is there anything you found redundant for your niche in particular? 

Example #6 Make your email invite more casual 

There are so many different professional communities and popping a link to your lead to join yours is not enough anymore. You can always lighten up your message with a personalized GIF and make your lead click on the link to at least check it out for a start. It will definitely draw attention among others who just write something like Join my community here {{link}}. 

Hello Marie, 

I saw that you are Head of Sales at FlyProject. I have this community dedicated to the sales industry that I would love you to join.

We discuss - cold outreach, growth tactics, and anything sales-related. 

Here’s the link https://www.facebook.com/groups/sales.tribe.community

Example #7 Make them ask you for more information

Experiment. Play with your outreach. You will only know if you try. Yes, some might say that this message should maybe give more information about the event itself. However, have in mind that nowadays everyone checks out you and your company on LinkedIn before replying to any sort of message either way. 

Hey Helen, 

Wanna join my…

Example #8 Pinpoint a problem that you offer a solution to 

You can make an industry-related joke and strengthen it with a personalized GIF so that your offer doesn’t seem too salesy. 

Hey Jeremy,

What does the SEO professional see when they see twins?

Duplicated content.

Jokes aside, every business needs an SEO touch-up, and I just might be your girl! 

Example #9 Illustrate your end-goal in a non-salesy manner 

As mentioned above, GIFs and Images in outreach can be an excellent alternative to a salesy message. Or, at least, then can soften it a bit. 

Hello James, 

I don’t know if you’ve heard the news, but JKL Transportation & Logistics has a truck shipment that currently offers the highest number of destinations around the world. 

Since you expressed some concerns regarding truck shipment in David Jones’ post, I just wanted to offer help and clarification regarding some issues. I truly believe that E-jewel can benefit from it! 

Let me know what you think! 

Example #10 Pump up your lead’s enthusiasm

Booking a call or scheduling an appointment should not be taken for granted! Not only did you work hard for it, but it is equally important to keep your lead pumped for it as well! Replying simply with Ok, it’s a deal can be substituted with something like this. It will keep your lead excited as well and eager to hear what you have to say! 

Alright, Danny! 

It’s a date! Monday, at 3 pm. 

To sum up

Yes, the struggle to get a response is real but pretty overcomeable with the willingness to think outside the box.

‘Cause, what would you rather - work hard and book less or work smart and book more? 

The way you do your outreach directly mirrors the way you do your business. People recognize that. Putting extra effort into addressing your leads communicates that you are the person who always strives to deliver more than expected. And who wouldn’t want to work with someone like that?

Speaking of, you know who also strives to deliver more than expected? Skylead. Sign up for a 7-day free trial, and see it for yourself! 

2020 and 2021 were the years that baffled all of us. It was like playing a B2B sales outreach card game.

You are sitting in the darkroom, at the round green table. Across from it, there is your competitor, sweating just as much, trying to keep a straight face. Prize? Leads. A handful of them. Card after card, it appears you have rotten luck. As your coin pile gets smaller, you wonder how you can make a fortune smile at you.

If you missed your opportunity to keep up with the market changes in 2021, here comes another chance. Let’s go through the key tips that can be your aces in a sleeve to stay on top of your B2B Sales outreach game.

How has B2B sales changed over time?

In the past, the B2B sales process was pretty simple. A company would recognize the need, identify a solution through Word of Mouth, and contact one or more providers. After a couple of meetings, the deal would be made.

But in recent years and globalization dramatically entering through the big door and competition getting wider, the providers were left riddled about which approach to use to get a bigger piece of the market cake. A vast number of opportunities opened up: the importance of the company’s content, review websites, social media, or paid ads all flooded the world, which made jobs harder not only for the providers but for clients, as well.

Overwhelmed, clients were getting more suspicious of services’ credibility that they decided to do the research themselves. This ultimately decreased SDR’s opportunity to influence the client's decision.

According to TrustRadius, 78% of B2B buyers are spending equal or more time researching the product or service by themselves.

Outcome and changes

Consequently, the idea of sales and marketing merging and working together became a priority task for the companies and ultimate sales strategy. 

Another considerable change that globalization and 2020 events brought to the table is the importance of remote communication itself, thus online meeting software usage, such as Zoom or Google Meet skyrocketed. This made it easier for clients to meet with providers without wasting time. 

On the other hand, providers finally got the chance to improve their conversion tracking, but the sales team had the new challenge at hand: improving presentation skills for online time-limited meetings to listen to pain points, showcase personalized benefits and install confidence and expertise in prospects.

So with the new 2022 just getting started, we have yet to see the new B2B sales trends develop. Alas, due to recent changes, some ways to master your sales outreach are here to stay, so let’s get through all of them.

#1 Social selling in B2B sales outreach: The new normal

Assertive selling methods are long out of the picture, thanks to Social Selling. As a new way of the sales strategy, social selling requires narrowing down the niche prospects and developing relationships first, before leading them further down the sales funnel. Developing the relationship will allow you to place the idea into your prospects’ heads and nurture it throughout the buying experience steps. 

Today Social selling often takes place via social media channels such as LinkedIn. For example, LinkedIn established a Social Selling Index in which users with higher SSI are better positioned to make new lead connections, and therefore more likely to succeed in closing the deal. Consequently, many SDRs' main mission was to improve their Social Selling Index (LinkedIn SSI score).

Social selling is a delicate business, and it took sales teams a while to wrap their heads around it. As time passed by, it proved to be effective, so in 2022 social selling is a must for your sales strategy to stay on top.

#2 Understand where your leads came from

It’s 2022, and it is high time to step up your lead organization game. This is where CRM comes in handy. By inserting all the lead information in one place, you will be able to categorize them later on, depending on where they came from. Why? Because the way you engage with them should be different based on where they originated from to personalize their buying experience. 

There are no one-size-fits-all categorizations, but the ones that we found useful are: 

1. Hand raisers

Hand Raisers are the leads that have reached out to support or schedule a demo via the website. They already know who you are and are halfway to the conversion, which makes your sales approach easier. 

2. Custom leads list

Custom leads were found and added to the system manually by an SDR. These leads can be sourced from personal connections on LinkedIn, Sales Navigator Search, or scraped elsewhere online. With this categorization, you can narrow it further by industry, pain point, and so on to further personalize your cold outreach.

3. Educatees

Educatees are the prospects who downloaded some sort of educational material from your website or signed up for a webinar and left contact information for it. Extra attention is needed here as not all of them are your niche leads, so you need to segment them carefully.

4. Lead warmth

One of the simplest ways to categorize your leads is by warmth. Some may be further down the sales funnel than others, and some might not have that much interest as others.

• Cold Lead - Prospects that are right at the beginning of the sales funnel or have little to no interest in engaging with SDRs. 

• Warm Lead - Warm leads have expressed some interest in speaking to or needing your company by perhaps contacting customer support via chat or contacting you via Social Media channels. Alas they are not ready for a conversation with an SDR. This lead will typically need a nurturing campaign or direct assistance to move further down the funnel. 

• Hot Lead - These leads explicitly said they’re ready to speak to your company or are asking a lot of questions to support this claim.

The good thing about categorization is that you can use one system or combine them to further personalize your approach. All in all, with lead categorization and labeling, you’ll be able to track your KPIs better, understand your LinkedIn lead generation activities, what leads to lead conversion and know what works best and where you should change your approach.

#3 Use video format

As what feels like an everlasting trend, video format continues to amaze with its effectiveness in 2021, not only in marketing but also as a sales strategy. So in 2022, leverage video and step away from long texts to demonstrate the value of your product or service. 

According to Wyzowl’s research, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.

A brief video can show prospects how the product is used, showcase benefits, short reviews, and set the tone for your sales pitch better than a text format. Incorporating videos into your B2B sales will increase engagement and lead to more sales.

Current trends show that animated explainer videos are a perfect way to demonstrate your product or service, features, and benefits. What’s great about the video format is that it can be used at all stages of the sales funnel.

In addition, videos help the B2B prospect to organically conclude that your product suits them best on their own. It builds trust, especially in cold leads, and fosters further education.

#4 Build trust through education

The world has changed. As we mentioned, it's important that you nurture relationships and build trust with your leads, and one of the great ways to do that is through education.

Think about the content the marketing team produces. Mark them for the sales strategy, and use blogs, webinars, whitepapers, or videos to help educate your prospect on what your organization offers.

Remember when we talked about Social Selling? This is one way to do it. If you help to educate them first, guide them towards your solution, and enable them to make their own decisions, they will begin to trust you. Once you gain the trust, you will nurture a relationship to conversion with more ease.

To get the most out of your educational outreach, personalize it further. Instead of sending an entire blog or webinar by itself, take a quote from them, and send them a linked snippet. Trust us, they will be grateful, and the percentage of objections will be by far decreased.

#5 Update the B2B sales outreach process

In recent years, one of the most popular business mantras you could find was to work smarter, not harder. This meant finding alternative ways to simplify the process while getting the best of it and easily scaling it up. This formula was to be applied to the B2B sales process, as well.

But how were people able to do it? What is their Sales strategy? They implemented sales engagement tools. 

With the rise of LinkedIn as the most effective way to find B2B leads, along came various tools to help your LinkedIn outreach out, so you can invest the time in more important matters, such as nurturing your leads to conversion. It allows your sales creativity to bloom, delegates and routine tasks to the software itself.

How to master your sales outreach with it?

1. Multichannel approach:

Some sales engagement tools allow you to use a multichannel approach. This means that several channels are working in synchronicity to maximize sales efficiency. Therefore, you can reach your prospects via multiple channels, such as LinkedIn and email. After all, the multichannel approach does bring the best results to the table.

2. Sequences:

If the Multichannel approach is a strategy, then sequences can be the means by which you achieve it. Smart sequences are the future of lead generation, as you can combine different actions in one campaign, define the time delay between them, and send it out to the prospect. The tool will follow the steps and send out outreach you’ve prepared, so you need not worry if some steps slipped between the cracks. 

3. Personalization at scale:

Another trend in the B2B sales process became personalization. You need to get as personal as you can with your leads, mentioning their name, interest or company to develop a relationship, show that you care for them, and wish to solve their issue. Naturally, sales engagement tools became a smarter and easier choice to personalize your cold outreach at scale. 

To quote Daft Punk with the twist:

“Work it smarter, make it better, do it faster, make it stronger.”

In conclusion

B2B sales outreach is ever-changing, and it always will be. That is why you need to stay on top of trends and best practices to stay in the game.

There are still many paths to follow to master your B2B sales outreach, but the core ones are:

• Update The Sales Process
• Improve Social Selling
• Understand Where Your Leads Came From
• Use Video Format
• Build Trust Through Education

You don’t have to implement every tip that we mentioned. Choose the one, A/B test it, and then apply which one works best for you. Own it, win it!

Let’s win 2022 together! Check out Skylead, a LinkedIn Automation & Cold Email Software that thinks for you and try it out for free.

The rules of selling have changed. 

A formal product presentation days where Sales Representatives would meet face to face with their potential customers are far behind us. 

Nowadays, around two-thirds of the B2B buyers make their decision via online content.

And as you're not the only one with an online presence, you need to find a way to stand out in the era of information overflow. 

Nowadays, LinkedIn is the platform that provides salespeople with valuable tools for prospecting on LinkedIn, and researching ideal customers. It allows them to get in touch with their perfect leads and send product or service offers directly in their Inbox. 

However, just like salespeople put in less time to reach their potential customers, it takes only a few seconds for customers to decide if they have any further interest in what you are presenting. 

The age of the customer 

The ability to quickly access information about any product or service changed how business is being done. 

Furthermore, customers openly talking about their experience with your company and sharing it for everyone to see has had a considerable impact when opting for a product or service. 

Customers are tired of random products and services being pushed into their faces.

They want to hear from salespeople who know how to adapt the qualities and properties of what they have to offer to their customers’ needs and expectations. 

They want you to know what they lack better than they do. 

The salesy lingo doesn’t work anymore. Moreover, it is highly unwelcome. 

So, for all of you that use this platform for LinkedIn Lead Generation and other sales activities, here are 5 tips on how to sell without sounding too salesy. 

A pitch should never be your first conversation

When you are connecting with someone on LinkedIn, it is highly frowned upon to start a conversation with a pitch. 

Moreover, when approaching a potential lead, the Invite to Connect is what in real life is the first impression. You only get a couple of seconds to catch your prospect’s attention or be dismissed for any reason. 

That’s why the best way to approach a potential customer is to make a reference to something that you have in common.

It could be a shared interest, you might be members of the same LinkedIn group, work in a similar or adjacent industry, or have attended a specific LinkedIn event, etc. 

This type of well-thought approach brings high acceptance and response rates. 

Here’s an idea for your Invite to Connect. 

[template]

Hello {{firstName}}, 

I see that you attended the “5 Marketing Strategies for a Post-Covid World” event.

As someone with {{totalYearsInCareer}} experience in the industry, I would love to hear your thoughts on a multi-channel approach to engagement.

After you’ve been accepted, you can proceed following the same “hook”.

[template]

Multi-channel outreach implies so many online and offline channels of communication!

When speaking of LinkedIn, Skylead is an online platform that combines messages, InMails, and Emails with LinkedIn features such as View, Follow, Invite to Connect, etc., to create the highest number of touchpoints with your perfect leads.

It is a very effective way to do multichannel outreach and, with the right targeting, you will be able to generate and get through to leads who are most likely interested in whatever you have to offer.

I would love to tell you more about it. Would you like to join our group Demo Call? By clicking on the link, you will see several dates and times available.

I look forward to hearing from you!

Best, 

Joshua

Avoid hyperbolic words & phrases

Avoid hyperbolic words such as “cheap”, “one-in-a-lifetime opportunity”, “incredible”, “amazing”, “promotion”, etc. 

Clients take these statements with skepticism. 

Instead, show them that you’ve done your research and that you are messaging just because you genuinely believe that what you have to offer will significantly improve the quality of their business. 

Be precise where exactly you’ve seen room for improvement and how you can help.

Use words that imply the same.

There is no better selling proposal than the one that is supported with well-researched facts. 

[template]

Hello {{firstName}},

I have been following the work of {{currentCompany}} for quite some time now. 

Due to your vast experience in the role of {{occupation}} at {{currentCompany}}, I am sure you know the struggle with the timely and accurate flow of critical information during international transport.

I am here to offer a solution. 

“OnTheWay” is an application developed in collaboration with over 100 customs worldwide. It provides the most precise, reliable, and real-time information on any type of international shipment. You will be able to give even your biggest customers the exact day and time of their long-awaited purchase. 

I would love to schedule a call and further discuss the benefits it could bring to your company. 

Best regards,

Evan 

Turn your sales into a conversation, not a rehearsed monologue 

A genuine back-and-forth conversation will work more to your advantage than just blurting out a rehearsed monologue. 

By asking thoughtful and well-aimed questions not only will you keep your leads interested but you will also gain a more thorough understanding of what they exactly need. 

This will allow you to position your product or service better in comparison to your competitors that “haven’t done their homework”. 

Of course, all of this is on the condition that you have previously targeted your audience well enough to know that most likely there is room for your product or service to help. 

Start with something like this.

[template]

Hello {{firstName}},

I can see that you’ve been working in the Manufacturing Industry for quite some time now. 

As someone who has been holding the position of {{occupation}}, what is your experience regarding the problem of forecasting demand for products? 

Thank you so much for sharing! 

Best, 

Robert 

Once your lead answers back, you can go ahead and investigate further on what they need. 

[template]

Thank you {{firstName}} for sharing your insight! 

I hear you. 

Forecasting demand for products is for sure one of the main challenges of any Manufacturing business. 

If you fail the customer demand, your sale will significantly drop. On the other hand, the cost of producing too many items that don’t sell weighs hard on your budget. 

Do you mind sharing how you have been handling it so far? 

And then, once you’ve come to the root of the problem, try selling your service by showing them how it can apply directly to their particular situation. 

[template]

That is quite an interesting way of dealing with it. 

What if I told you there was a management system that helps manufacturers analyze consumer behavior, which products they are interested in, when they usually make purchases, how many products they buy at certain times, etc?

Would you be interested in hearing more about it? 

If the answer is yes, go ahead and explain why doing business with your company will save them time and money. 

Make it all about them 

At the end of the day, customers don’t care about the product or service itself. They care about what it can do for them. 

And with that being said, it means that they don’t even care about how that product or service worked for YOU. People want to know how it can change THEIR lives and the way THEY have been doing business. 

So, when you are reaching out to your potential customers, never start with “Here is how {{product}} helped ME”. 

[template]

Hello {{firstName}},

Thank you for taking your time to hear me out! 

I am reaching out because I would like to show you how our software could save up to 6 hours a day to your Sales Team while producing 10 times more leads. 

- Email Discovery & Verification works perfectly for your cold emailing campaigns. You will be able to discover verified business emails of your LinkedIn leads and expand your prospects list.

- Real-time insights offer detailed analytics so that you can evaluate which campaigns produce the best results. 

- Smart Sequences combine LinkedIn with Email Outreach. Would you consider adding LinkedIn outreach to your sales and marketing efforts? 

Let’s hop on a Demo Call and discuss how your company can further benefit from it! 

Best regards, 

Mary J. Luis 

It’s OK not to sell 

Last but not least, you don’t need to sell at all costs! 

Learn how to take no for an answer while still ending on a high note. 

Being pushy will not turn a no into a yes. It could just refrain people from ever doing business with you in the future. 

You would be surprised how often a genuine interest in customers and in selling them what they really need might result in them coming back or recommending your services to someone else. Even if they have never worked with you before. 

Know when to stop, but also how to leave the ending open to a potential collaboration in the future. 

[template]

Hello {{firstName}},

It was nice talking to you. 

Thank you once again for taking the time to hear about my services. 

I appreciate your feedback. 

Should you have any questions in the future or simply want to exchange experiences regarding Event Planning, feel free to reach out!

Have a great day and good luck with all your future projects!

Best, 

Michelle 

Summary

Nowadays customers have access to enough information to make a purchase without ever talking to you. 

However, it is usually a personal touch that gives them that extra push. 

They want to feel heard and taken care of and not just some random target of the act of selling.

That’s why make sure to narrow down your audience as much as possible, research their needs and room for improvements, and then get through to them with a well-defined offer. 

For more effective outreach, consider using a Sales Automation Platform. 

Skylead is an excellent choice for those who want to combine LinkedIn with Email Outreach for their sales process. Not only will you have a higher number of available paths to your prospects, but you will also, as seen in the above examples, be able to use their publicly available information on Linkedin to hyper-personalize your outreach. 

Long story short - be smart and let Skylead think for you.

What is hyper personalization and why is it so important nowadays? 

Explained in a simplified way, hyper-personalization is the use of data to ensure more targeted and meaningful interactions with customers that lead to delivering relevant content, products, and service information to each user. 

In a world where automation started to result in generic and impersonal outreach, personalization helps you differentiate from your competitors and connect to your future leads and/or clients on a higher level. 

That being said, Skylead goes far beyond mere automation software. It takes personalized marketing a step further and helps humanize one-to-one communication.

Wanna know how? 

1. Define who you are trying to communicate with. 

Targeting is the first and most crucial step of every personalized outreach, LinkedIn lead generation, and finally a successful campaign. 

Skylead is no exception to that rule. 

So, define your audience to start with!

LinkedIn, Sales Navigator and Recruiter give you a rather convenient option for filtering your potential leads and perform prospecting on LinkedIn. You can do it by any keyword, geography, postal code, first and/or last name, school, seniority level, years of experience, etc.

However, there is more to it! 

Let’s say you have your private lists of contacts and their email addresses and/or LinkedIn profile URLs. These people are your target group and you want to take advantage of the existing files. 

No problem! 

Skylead supports importing CSV documents and it automatically extracts all the necessary information for your campaigns. 

Voilà! 

No need to insert that super long list of names and other info manually! 

2. Now use Skylead to conquer that personalized mass outreach! 

Once you have identified or imported your target audience, it’s time to choose among numerous variables and personalize the first wave of your mass targeted outreach.

How do you do that? 

There are 8 basic variables to insert and combine in your messages:

• First name;
• Last name;
• Current company;
• Years in the current company;
• Total Career Position Count;
• Position;
• Total career years;
• College name. 

However, if your CSV document contains extra data on your leads, use them as custom variables when reaching out. 

You write out a message, insert basic or custom variables where you need them, and information gets automatically pulled from the selected accounts/CSV files. 

In case some of them are not available, there is an option of manually filling in the replacement.

See? We have a solution for everything! 

3. New emailing feature alert! New emailing feature alert! 

Aside from sending connection requests with personalized messages, follow-ups, LinkedIn InMails, Skylead now has the option of reaching out by email in case your contacts don’t reply on LinkedIn!

You can run, but you cannot hide! 

Set up one email template, personalize it like you would have done it with LinkedIn messages and InMails, and just like that create workflows for different scenarios! 

Plus, if you don’t have your target audience’s emails, thanks to Skylead’s Discovering Emails Feature, there is always an option of automatically extracting their emails and building your own extensive contact list of potential clients.

Let’s sum it up for a moment. 

Now you have the option to: 

• Discover business emails and collect personal ones;
• Send follow-ups via email;
• Keep in touch with leads and keep them updated via emails;
• Use our Image and GIF personalization feature for fun occasions – wish them a happy holiday season, birthdays, anniversaries, and so on.  

4. Unless you want to be taken for a creeper, timing is everything! 

Whether you are reaching out to your clients for the first time or you are following up with them, set up a reasonable time in between messages. Not only will it give the impression of manually-performed communication, but you won’t seem pushy and obnoxious. You want your future leads to confide in you and your product/service, not to try running away from it as far as possible. 

Extra tip!

Pay attention to your and your client's time zone, work hours, holidays, and similar. It will give that extra touch of manually-performed communication. 

Fortunately for you, all of this can be automated on Skylead. Several clicks and you won’t need to keep track of it on the side. 

5. Stand out with Image and GIF hyper personalization.

Are you in a creative business? Or do you just want to spice it up and break the monotony of the dull, old-fashioned messaging?

If yes, we, of course, have a solution for that too!

Whether you would like to wish your clients happy holidays or make a fun campaign/job opportunity announcement, your interaction can get more interesting and appealing by adding hyper-personalized Images and GIFs.

Why do we call them “hyper-personalized”, you wonder? 

Because it is such a flexible tool that can import and include the previously-mentioned basic and custom variables and place them on Images and GIFs. These appear right after the text and are there to spice up the message, make your recipients smile, feel taken care of. 

Show them you went that extra mile for them! 

Can you imagine how much you would stand out virtually in the always more competitive world of marketing and communication?

Wanna know more about how Skylead will help your business skyrocket? 

Feel free to reach us out on the Support Chat and we can schedule a Success Call to discuss how you can benefit from Skylead the most.

In case you are our new potential user, chat with our Customer Support Team and they will be more than happy to find a solution that fits your needs best.