LinkedIn Lead Generation Tools are springing up like mushrooms.
And you don’t know which one to pick.
Maybe you set your eye on one. Then you see another that just lowered prices. Or it added a feature that hits the bulls-eye of your business needs.
Or maybe you are a newbie to the whole LinkedIn Lead Generation world and you have no clue what all of the listed features mean.
So how do you know which one to go with?
That’s why we made a list of the top 7 LinkedIn Lead Generation Tools on the market with all of their advantages and disadvantages, features they have in common, and the ones that have that something special. ?
What is a Lead Generation Tool?
A Lead Generation Tool is essentially a piece of software that makes it easy to capture qualified leads without doing manually a whole bunch of actions regarding outreach. It helps you generate important prospects for your business and creates sales more efficiently than by getting through to each of them one by one.
What do good LinkedIn Lead Generation Tools have in common?
The first thing you should know is that all of the LinkedIn Lead Generation Tools listed below have LinkedIn Automation, Sales Navigator Integration, Campaign Creation from Regular LinkedIn Search, from Sales Navigator Search, by importing a CSV file, and free InMails (but for Dux-Soup). These became pretty much the standard of every good LinkedIn Lead Generation Tool.
However, there are some of them a bit more forward-thinking when it comes to attracting prospects, converting them into someone interested in your products and services, and predicting future changes and trends.
Before going in-depth with the following Lead Generation Tools’ features, let’s clarify one more thing.
How do LinkedIn Lead Generation Tools run?
Lead Generation Tools can be cloud-based, an extension, or a web browser.
When software is cloud-based, it means that it is managed and processed thanks to a dedicated IP (also known as the proxy) hosted on the internet. That also implies that all of your data is not stored on local servers or your personal computer, but on the internet. The software can run even when your computer is off. You can choose your IP depending on your location or not (you can also choose an IP of another country). Have in mind that only cloud-based software can have Multiple Accounts and Integrated Inbox.
Extensions and Web browsers don’t have a dedicated IP, the possibility of managing Multiple Accounts, and your PC must be on to run the campaigns. Web browsers are a bit safer than extensions because they don’t inject the code into the LinkedIn platform, therefore are harder to be discovered.
So, here we are with the Magnificent Seven!
Skylead is the first (and only) LinkedIn Lead Generation Tool that came out with Smart Sequences.
Smart Sequences combine all of the LinkedIn features with Emails. They are currently the only effective path to creating the highest possible personalizable number of touchpoints with your prospects. With the newest LinkedIn limits, a Multichannel Outreach becomes a must! Smart Sequences allow up to 5 times wider and more effective outreach than any other Lead Generation Tool’s strategy.
When we say LinkedIn features, we refer to making the best use of Messages, Connection Requests, InMails, all of which are perfectly personalizable with Skylead, and View and Follow options.
What is so special about Smart Sequences, you wonder?
It is the “if/then (condition)” step. To explain it in the simplest way possible, we will use an example of a regular (not smart) sequence that other tools use. Let’s say you make your flow in the following manner: Connection Request – LinkedIn Message – (follow-up) LinkedIn Message. In case the prospect doesn’t accept your Connection Request, the rest of the sequence goes down the drain.
With Smart Sequences, the same flow would be put in the following manner – “If Connection Request Accepted” then “Send Message”, “If Connection Request Not Accepted” then – a whole bunch of other options, such as “View Profile” – “Send Email”, etc.
As you may see, your Smart Sequence will not just stop but will proceed with other available/possible paths to your lead. And even if it doesn’t manage to reach directly out, you will have “View” and “Follow” options to wrap up a branch of your sequence as a subtle reminder of trying to connect or maybe even bypassing LinkedIn and sending an Email.
Integrated Email Outreach
Additionally, Skylead is the only tool on the market that personalizes Email Outreach and combines it with LinkedIn features. Email Outreach is not limited to addresses available on LinkedIn or collected in a CSV file, but to the business ones as well.
Integrated Email Discovery & Verification Feature
If you wonder how you can know somebody’s business email address, Skylead has a solution to that one too. With its Email Verification Feature/Step, it manages to collect the data, “compose” all the possible business email options, and verify them even without you being connected with the lead on LinkedIn. Skylead is the only Sales Engagement Tool that has an Email Discovery & Verification Feature. Other tools can only import a personal or business email publicly available on a LinkedIn account and only if connected with that lead.
Integrated Image and GIF Hyper-personalization Feature
And once you finally get through to that lead, you want to make an impact, don’t you? That’s when Skylead’s Image and GIF Hyper-personalization Feature comes in! You can offer products and services in a less conventional way, make fun job opportunity announcements, wish your clients happy holidays, or schedule a casual meeting. The possibilities are endless and all at your fingertips.
Whether your leads’ responses come from LinkedIn, Sales Navigator, or Emails, Skylead has an Integrated Inbox. Its role is to put all of these together in a neat and organized way. You know where your prospects answered from at any moment thanks to the chat’s well-defined icons. It’s your choice where you want to continue the communication – in the Integrated or directly in the channel’s Inbox.
All of the above-mentioned features are native. That is, Skylead doesn’t outsource any of them. Plus, they all come with your monthly subscription of only $100 per month.
Skylead, however, doesn’t have A/B Testing or any Social Media Automation Feature. Have this in mind in case Social Media Automation is crucial for your business.
Zopto has A/B Testing. This feature is quite convenient for running statistics on which outreach option works best for your target market. By definition, A/B testing consists of an experiment with two variants. In this case – combining different messages, or steps, or both in two different campaigns – and comparing the response/conversion rate results.
With Zopto you have the option of creating LinkedIn Recruiter-based Campaigns. It is an integration that helps Human Resources efficiently target and manage potential candidates from LinkedIn.
Integrated Twitter Engagement
Zopto supports Twitter Posts Automation. You might want to think about it in case your business gets leads from this social media platform, or benefits from it in any way.
Whether the responses of your leads come from LinkedIn, Sales Navigator, or LinkedIn Recruiter, Zopto also has an Integrated Inbox.
The downsides of Zopto are its cost of $215 per month and that they don’t have live Customer Support (email only). This can be quite impractical in case you need help asap. Or in case your issue requires hopping on a call and sharing your screen with a Customer Support Specialist. Furthermore, it doesn’t have Email Automation nor does it offer the quality and long-term outreach solutions that you get with Smart Sequences (the possibility of a Multichannel Outreach).
Linked Helper 2
Linked Helper is a web browser. This means that it has no dedicated IP, the possibility of running Multiple Accounts, but since it works through the web, it doesn’t inject its code into the LinkedIn platform. This last fact makes it a bit safer than being an extension.
All processed contacts are stored in Linked Helper’s internal CRM. You can view the history of contacts through all your campaigns, and search by tags and add notes. Linked Helper’s internal CRM comes in handy even when you interact with contacts manually.
For as low as $15 per month, you will get some basic Lead Generation Options such as LinkedIn, Sales Navigator, and CSV-based outreach. Linked Helper doesn’t have some other more advanced features that many other Sales Engagement Tools already have such as Image and GIF Hyper-personalization, Post Engagement Campaigns Option, and A/B testing. Without having Smart Sequences and with the features they are offering instead, Linked Helper manages to reach out to up to 5 times fewer leads in comparison to Skylead. Additionally, it does not have Email Automation nor does it support Multichannel Outreach.
Just like Zopto, Expandi has A/B Testing. As said before, it is great for running statistics on which outreach option works best for your target market. If you are more of an indecisive type of person or prefer to test out your campaigns before going for the “right one”, A/B Testing could be an important feature to have as an option.
With Expandi you have the option of creating LinkedIn Recruiter-based Campaigns. It is an integration that helps Human Resources efficiently target and manage potential candidates from LinkedIn.
Whether the responses of your leads come from LinkedIn, Sales Navigator, or LinkedIn Recruiter, Expandi also has an Integrated Inbox.
(Non-integrated) Image and GIF Hyper-personalization
Expandi offers the option of an Image and GIF Hyper-personalization feature, however, outsourced to Hyperise. That’s why add the cost of $99 per month to a regular Expandi subscription of $99 per month. It comes down to a total of $198 per month. Note that the feature is limited to 10 templates and 10 000 impressions (counted each time an image is viewed).
Expandi doesn’t have Smart Sequences, Email Discovery & Verification Feature, or Email Automation. It can only scrape publicly available Email addresses on leads’ LinkedIn accounts. However, just like explained above in the Smart Sequences section, there is no possibility of a Multichannel Outreach due to their Campaign Flow type.
Again, whether the responses of your leads come from LinkedIn or Sales Navigator, Kennected has an Integrated Inbox.
Automated LinkedIn Posting
Similar to Zopto’s Integrated Twitter Engagement Feature, Kennected offers Automated LinkedIn Posting, which can be quite useful if LinkedIn is your go-to platform for networking and sharing content.
Exclusive Monthly Training Webinars & Educational Materials
Kennected gives access to a plethora of Training Webinars & Educational Materials with their Kennected Suite Package of $149 per month. If you are new to the Sales Engagement Tools World, these might be useful for your outreach.
Post Engagement Campaigns Option
Together with Skylead, Expandi, and Zopto, Kennected can also create Post Engagement Campaigns. These types of campaigns are aimed towards leads who previously engaged with a certain LinkedIn post. If the post’s content reflects your target audience, use the opportunity and make a campaign aimed only at them.
The downsides of Kennected are that it doesn’t have the Image and GIF Hyper-personalization Feature, A/B Testing, the possibility of Multiple Accounts, Webhooks, Smart Sequences (therefore, no Multichannel Outreach), Email Automation, or Email Discovery and Verification Feature.
Dux-Soup is an extension. It means that it doesn’t have a dedicated IP, the possibility of having Multiple Accounts, your PC must be on to run the campaigns, and it is less safe compared to cloud-based software or a web browser because it injects its code into the LinkedIn platform.
With Dux-Soup you can create LinkedIn Recruiter-based Campaigns and reach out to all candidates from LinkedIn that seem a good fit for your business.
For as low as Free/$15/$55 per month you will get some basic Lead Generation Options such as LinkedIn, Sales Navigator, and CSV-based outreach.
Dux-Soup doesn’t have some other more advanced features such as Image and GIF Hyper-personalization, Post Engagement Campaigns (only for posts published by the account’s user), and free InMails. It also lacks Smart Sequences, Email Automation, and Email Discovery and Verification Feature.
Dux-Soup is useful for beginners or a one-man team. This is not only for its simplicity but also because you can have a free account. Test out that Lead Generation Tool before moving on with it or to another one!
Like Zopto and Expandi, WeConnect has A/B Testing, a convenient feature for those who are still researching their perfect outreach strategy.
Whether the responses of your leads come from LinkedIn or Sales Navigator, WeConnect is one of those Lead Generation Tools that has an Integrated Inbox.
If in need of some basic Campaign Creation options, such as from LinkedIn, Sales Navigator, or CSV, without other features and conveniences, for $49 per month WeConnect can be the right option for you.
Unfortunately, WeConnect doesn’t have Post Engagement Campaigns, Image and GIF personalization, Smart Sequences (therefore no Multichannel Outreach), Email Automation, or Email Discovery and Verification Feature.
So which one do you pick???
Jokes aside, now that you know what LinkedIn Lead Generation Tools have to offer, it might be easier for you to pick one.
Our advice is to go with the tool that gives you the most options, as trust us, the more you start feeling comfortable with your Lead Generation Tool, the more creative you will want to become to stand out from your competitors.
So, which one is it gonna be?