For those who have just started researching LinkedIn automation tools, SaaS startup Expandi appeared on the market in 2019. They initially created software that focused solely on LinkedIn automation. 

After years of development, many small business sales teams and recruiters started using it for email outreach and LinkedIn lead generation. 

However, since the market has changed and other tools have progressed, one question posed itself. Is Expandi the best email and LinkedIn outreach tool? Or is there a better alternative on the market?

Let’s check that together. We will go over what Expandi offers, its disadvantages, the comparison with other solutions, and the pricing itself. 

Expandi or alternatives?

Expandi is a LinkedIn automation and email outreach tool. This means that it performs the outreach activities on both platforms on autopilot, so you don’t have to.  

It is a cloud-based solution with a dedicated IP address that shields your activity. In addition, your data is stored on the internet, not servers, like in some LinkedIn automation tools.

Unlike Chrome extensions (e.g., Dux-Soup) or desktop apps (e.g., LinkedHelper), a cloud-based solution like Expandi doesn’t require you to keep your PC turned on. Moreover, it doesn’t inject code into LinkedIn and mimics human behavior. These two parameters make this software a safer solution than extension-based tools. This way, you can send connection requests and perform LinkedIn outreach without worrying about getting your LinkedIn account restricted.

Many small businesses and startup teams use Expandi for LinkedIn prospecting and lead generation. These professionals include salespeople, recruiters, and even outbound marketing managers.

You can use Expandi with any LinkedIn account. To clarify, you can create campaigns based on Sales Navigator, Recruiter, or Premium and Basic LinkedIn search URLs. Moreover, you can create an outreach campaign with a CSV file.

Lastly, Expandi can integrate with any other tool via Zapier webhooks or API. 

Now that we’ve covered the basics, let’s get into the specific features.

Expandi features

Smart Sequences

Smart Sequence is an algorithm that streamlines LinkedIn activities you create in a workflow. That said, it performs each action you set for each lead from the target audience source on autopilot. 

Expandi introduced a Smart Sequence feature almost a year after Skylead did (another LinkedIn automation & cold email software). 

With Expandi, you can automate various activities: 

• Viewing another LinkedIn profile, 
• Sending LinkedIn connection requests, 
• Follow-up messages once connected, 
• Or LinkedIn InMails. 

Expandi also provides non-essential steps for lead generation, such as LinkedIn post liking, skill endorsement, and following companies.  

Email outreach

Expandi added email outreach to their features list so you can add multichannel steps as part of the Smart Sequence workflow. In other words, this feature allows you to expand your LinkedIn lead generation to another channel. By using email as your secondary channel, you can connect with less active leads on LinkedIn. 

What’s more, Expandi offers attractive metrics analysis and A/B testing, so you can test what messaging works best for you and optimize your campaign. You can also choose to use one of their message templates. 

Expandi disadvantages

Expandi lacks some outreach features. 

For example, while it does offer Image & GIF personalization, it actually relies on a third-party tool—Hyperise—to make it happen. 

But what does this mean for you?

Firstly, you need to pay extra each month if you want to use it. Plus, Hyperise has its own limitations based on usage. Namely, the basic $69 plan limits you to 5 templates and 5,000 impressions (counted each time someone sees the image). So, if you plan to personalize at scale, these limits could add up fast.

Secondly, Expandi doesn’t have an email discovery and verification feature. In other words, it can’t find or verify your leads’ business emails.

Sure, Expandi can scrape personal emails from LinkedIn profiles, but only if the person accepts your connection request first. So, if someone doesn’t respond on LinkedIn or ignores your request, you’re out of luck—no way to reach them by email either.

This setup can make it hard to run a true multichannel outreach strategy. Additionally, if you can’t verify emails, you risk high bounce rates that could hurt your domain reputation. To get around this, you’d need to invest in a separate email discovery tool, which would increase your subscription cost.

Another thing that Expandi can’t help you with is email warm-up. Surely, warm-up settings for LinkedIn outreach exist. But when it comes to improving email deliverability and SPAM prevention, Expandi isn’t your ideal solution.

Lastly, if you use Expandi yourself or read reviews, you will notice that most users reported that this tool has become buggy lately. In fact, too buggy to use. Not to mention, their customer support team is not the most responsive, nor are the issues solved promptly.

Pricing

Expandi offers one pricing plan of $99 for one seat a month and a white label LinkedIn lead generation solution. 

However, if you decide to use the Hyperise Image & GIF personalization feature at $69, you end up with a monthly receipt of $168 per 1 seat. 

And if you wish to include email discovery & verification, count at least an additional $50+ per month. 

Therefore, the total monthly pricing for 1 Expandi account with all the features is $218 minimum. 

That said, some Expandi alternatives possess the same, better, or similar features at different prices. 

So, let’s check them out.

6 best Explandi alternatives

Whether you’ve found out about Expandi recently or are unsatisfied with this tool and are looking for a change, here is the list of Expandi alternatives. 

Expandi alternative #1: Skylead

The first Expandi alternative is Skylead. 

Yes, that is us! 🙂 Hello! 

Skylead is your one-stop-shop tool that helps agencies, sales teams, recruiters, marketers, and others streamline their outreach efforts.

It is the best LinkedIn automation tool & cold email software with all the outreach features you could ever need. Hence, it is a perfectly rounded tool that helps you save 11+ hours a week on manual outreach tasks.

As opposed to Chrome extensions like Dux-Soup or desktop apps like LinkedHelper, Skylead is a cloud-based solution. In other words, each user gets a dedicated IP address that shields their activity. In addition, it mimics human behavior and performs a different number of actions in real time each day. These features make Skylead the safest software out there.

However, being a cloud-based software comes with additional perks. 

For example, Skylead offers a Smart inbox that gathers all messages in one place and an option to operate with multiple LinkedIn accounts and email accounts.

Like Expandi, you can use it with any LinkedIn account type, including all Sales Navigator and Recruiter subscription plans.

Thanks to these integrations, you can create campaigns that target audiences from:

• LinkedIn search results; 
• Sales Navigator search results;
• Recruiter search results;
• Event attendees;
• Recruiter Talent Pool or Pipeline URL;
• CSV file with native or custom variables to increase response rate;
• People who reacted to the specific LinkedIn post;
• Sales Navigator Lead Lists;

Moreover, Skylead supports integration with your CRM or any other tool via Zapier webhooks or API.

Lastly, with Skylead, you can scrape publicly available data on LinkedIn, such as email and phone numbers. Or, you can create an outreach campaign to reach your leads through LinkedIn, email, or both.

Now that we've covered the basics let's jump to more features that Skylead offers.

Skylead features

Smart Sequences

Skylead was the first tool on the market to launch Smart Sequences. And thus, it changed how the entire market performs its outreach. 

As previously mentioned, this groundbreaking algorithm executes steps in the order you set and according to your leads’ behavior. 

The if/else conditions make the Smart Sequences special. Thanks to them, Skylead executes steps, checks conditions, and monitors lead behavior according to them. Based on what a lead does (or doesn’t do), Skylead moves them through the workflow to the next relevant action.

You can create a sequence from any outreach action you imagine. These include sending emails, free and paid LinkedIn InMails, as well as connection requests. You can create custom conditions as well. 

Fear not, though. If you do not wish to create the sequence from scratch, you can always use one of our pre-tested Smart Sequence templates and its message templates. 

So, as you can see, Smart sequences help you make the most out of every touchpoint, resulting in outreach that feels timely and relevant.

Email outreach 

Multichannel outreach gives your LinkedIn prospects a well-rounded lead-generation experience. But, more importantly, it shows that you wish to help them resolve their problems.

That’s why, apart from LinkedIn, Skylead has an integrated email outreach feature that you can combine with LinkedIn outreach in one outreach sequence. 

In addition, Skylead offers various personalization variables to help you write your most converting messages and follow-up emails after no response. 

Now, as opposed to Expandi or any other tool from this list, Skylead allows you to connect unlimited email accounts at no additional cost. The tool auto-rotates between them while sending emails. As a result, it enables you to send tens of thousands of emails a month without damaging your domain.

Lastly, unlike Expandi, with Skylead, you can use email outreach to its full potential. 

And here’s how!

Email discovery & verification

Skylead recognized how mandatory email discovery & verification steps are in multichannel outreach. Thus, we decided to add both to our tool. 

Using our email discovery & verification feature, you can find and double-verify your leads’ business emails. As a result, you can:

• Maximize touchpoints with leads,
• Lower your bounce rate,
• Save your domain authority.

And guess what? Unlike Expandi, which can only scrape leads' public emails after you’ve connected, Skylead doesn’t require you to connect with leads to find and verify their emails.

What’s more, email discovery & verification functionality is native to our tool, meaning it’s integrated into the platform. You can add it as a step in a Smart Sequence, and Skylead will find and verify emails without breaking your outreach flow.

Lastly, Skylead is the only solution on the market that lets you use this feature with no limitations. You get unlimited email discovery & verification credits at no extra cost, making your outreach truly unstoppable.

Infinite email warm-up

Speaking of unlimited email outreach, we’ve got another surprise in store: Infinite email warm-up powered by InboxFlare.

InboxFlare is one of the best email warm-up tools exclusively available to their partners. And thanks to Skylead’s partnership with them, you gain infinite email warm-up capability at no extra cost.

This means you can warm up unlimited email accounts to keep your emails out of the SPAM folder—forever!

Don’t believe us? 

Just look at the value InboxFlare adds to Skylead!

• Custom warm-up strategy: InboxFlare’s AI creates a warm-up strategy specific to your domain’s needs, improving your sender reputation with minimal oversight. It’s compatible with all major email providers (Gmail, Outlook, Zoho, etc.) and custom SMTP, enabling you to warm up any account with ease.
• Hyper-authentic messaging: The tool lets you choose your own email topics. It then creates relevant and personalized warm-up emails to mimic real engagement and improve deliverability.
• Warm-up in 30+ languages: Reach global audiences easily with warm-up emails available in over 30 languages.
• Ongoing domain and health monitoring: InboxFlare checks blacklists, domain settings, and inbox configurations to keep your email health optimal. You can also run deliverability tests to see where your emails land and adjust as needed for peak performance.

So, with Skylead and InboxFlare working together, you’re set for safe, effective, and totally limitless outreach.

⚠️ Disclaimer: The infinite email warm-up feature operates under a Fair Use Policy, with a 100-email slot limit per team. For additional slots, please contact InboxFlare support.

Native image & GIF hyper-personalization

To maximize your response rate, Skylead introduced a native image & GIF hyper-personalization feature. Thanks to it, you can send LinkedIn InMails, messages, emails, or follow-ups in a more personalized and unique way to catch your prospects’ attention.

Skylead personalizes your chosen images and GIFs on autopilot by pulling the information from your and your leads’ LinkedIn profiles. These include:

• Profile pictures
• Company logos

Moreover, you can insert any text you like, complete with variables, to enrich the visuals further.

As you can see, you don’t have to worry about personalizing countless versions of the same image. Instead, Skylead will do it for you at scale!

To top it off, we’ve had incredible success using image & GIF personalization in our own outreach. We even managed to get a whopping 76% response rate! And so can you!

Report and analytics

Skylead offers 3 levels of detailed insights on the dedicated Report page:

• Graph metrics - perfect for visual representations of the ratio between the actions;
• Table view - best for spotting trends that happen during specific days;
• Sequence steps - if you wish to examine steps in detail, this interactive report is for you.

Therefore, you can analyze the metrics of every aspect of your campaigns. 

Additionally, with Skylead, you can A/B test your messaging, subject lines, or connection requests to see what works best and optimize your efforts. 

Pricing

Skylead is a complete one-stop-shop tool for your outreach, and it costs only $100 per 1 seat per month.

Unlike other LinkedIn automation and lead generation tools, such as Expandi or Zopto, Skylead doesn’t limit the features by the number of uses. All of our features are truly unlimited! 

Not to mention, Skylead has a very dedicated customer support team that is ready to help you any time. They even offer a 1-on-1 onboarding call to introduce you to the software and all it can do for you!

And if you’d like to make Skylead your own, you can, in a way. We offer a white-labeling solution, like Expandi, so you can offer additional services with the amazing tool and brand name, logo, and colors.

Expandi vs. Skylead

To recap, we’ve created a comparison table between Expandi and Skylead. Features are listed in order of importance to make it easier to decide between the two. 

Expandi alternative #2: Zopto

LinkedIn automation tool, Zopto, is another cloud-based multichannel solution and Expandi.io alternative. 

It is compatible with Sales Navigator, LinkedIn Premium, and Recruiter accounts. 

What distinguishes Zopto from Expandi is that, in addition to email automation, Zopto offers an email enrichment feature. This means it can find and verify business emails like Skylead. However, the downside is that Zopto limits how many leads you can enrich with the email, depending on the pricing plan. 

As opposed to other mutual features, like A/B testing, Zopto offers a LinkedIn post-scheduling feature. So, yes, you can create and schedule posts on LinkedIn using this software. 

Moreover, Zopto has recently added Smart Sequences to its list of features. This feature lets you set up dynamic outreach flows with a mix of LinkedIn and email actions, all triggered by different conditions. Besides the usual LinkedIn actions like:

• Profile views,
• Follows,
• And invites to connect

…you can also add steps like likes, endorsements, and even birthday or anniversary greetings to your sequences.

Zopto has also expanded its automation capabilities to another platform: X (formerly Twitter). Currently, though, it only automates post likes there.

Then there’s Zhoo, Zopto’s AI assistant. Zhoo sounds impressive, but it's really a ChatGPT-4 integration designed to help generate email and LinkedIn messages. So, if you’re already using ChatGPT for sales outreach, it may be a bit redundant.

Lastly, being a cloud-based solution, Zopto has a combined Inbox, as well as CRM and Hubspot integration through Zapier webhooks and API.

Pricing

Zopto’s pricing includes 4 plans. Each plan comes with an assigned customer success manager.

Expandi vs. Zopto

Having in mind all the other features mentioned above, here is a total comparison between Skylead, Expandi, and Zopto.

Expandi alternative #3: MeetAlfred

This is another SaaS startup that developed an outreach solution for small businesses, salespeople, and agencies. 

MeetAlfred primarily automates social media activities, including scheduling Instagram, Facebook, Twitter, and LinkedIn posts. 

But the catch is that multichannel support is only available to their Pro & Team subscribers. That said, Basic users can only automate emails and LinkedIn actions, like:

• Profile views
• Connection requests
• Messages
• Free inMails

MeetAlfred comes with an internal CRM, which allows you to access and manage your leads easily. Moreover, like Expandi and Skylead, it has an integrated inbox, albeit limited, since it only shows LinkedIn messages. 

Much like other tools on the list, MeetAlfred supports integrations via Zapier.

One major downside, though, is the lack of Smart Sequences, so you’re stuck with a simple drip campaign setup. Still, you can add more steps than you can in Zopto.

Furthermore, MeetAlfred doesn’t have an email discovery & verification nor an image & GIF personalization feature. However, they have a Hyperise integration, like Expand.io, that increases your monthly cost.

Pricing

MeetAlfred has 3 pricing plans: 

And if you want to add Hyperise’s image & GIF personalization feature, count on paying an extra $69 a month.

Expandi vs. MeetAlfred 

MeetAlfred tries hard to follow the number of features Expandi, Skylead, and Zopto introduced. However, they balance this lack in pricing.

Expandi alternative #4: LinkedFusion

Another great LinkedIn automation and email outreach software like Expandi is LinkedFusion. It is a cloud-based solution that offers an integrated inbox. 

With LinkedFusion, you can reach out to your target audience using any LinkedIn account or CSV file. While at it, you can use their pre-made message templates, which they claim to be tested and conversion-driven.

LinkedFusion connects with other apps via Zapier webhooks. Moreover, it natively integrates with HubSpot and Google Sheets, which is a nice bonus that Expandi doesn’t offer. 

Should you need any help, LinkedFusion also has a technical customer support team at your disposal 24/7.

Its major disadvantage is that it doesn’t have Smart Sequences functionality, so you cannot fully control your outreach. 

Lastly, this tool offers image personalization. However, you can only use it through Hyperise integration. 

Pricing

LinkedInFusion has 3 subscription plans. They all depend on the number of connection requests and messages you can send per day.

Expandi vs. LinkedFusion

One of the best things about Expandi and Skylead is the Smart Sequence function. 

However, if this is not something you’re interested in, look at other features found in LinkedFusion.

Expandi alternative #5: LinkedHelper 2

LinkedHelper 2 is another LinkedIn automation tool. 

However, unlike Expandi, it is a desktop app, meaning it doesn't have a dedicated IP address and the functionality to run multiple accounts. What’s more, your PC needs to be kept on for LinkedHelper to run. 

On the brighter side, LinkedHelper offers Recruiter-based campaigns, unlike LinkedFusion and MeetAlfred. Furthermore, you have your internal CRM to monitor the contacts' history and integrated inbox to keep track of messages.

Sadly, LinkedHelper doesn't have Image & GIF personalization in any form, so you cannot hyper-personalize your messaging. Neither does it have a multichannel outreach infrastructure.

Finally, the tool doesn't support post-engagement campaign type, Smart Sequences, or A/B testing.

Pricing

What it lacks in functionality, LinkedHelper 2 makes up for in pricing. 

However, they limit pricing plans based on the number of messages and connection requests you can send per day.

Expandi vs. LinkedHelper 2

Apart from the difference in basic functionality type (cloud-based and desktop app), here is the list of other differences between Skylead, Expandi, and LinkedHelper. 

Expandi alternative #6: Phantombuster

Last but not least, we have Phantombuster - an extension-based tool like Dux-Soup. 

Although it isn’t an automation tool like Expandi, it contributes to lead generation since its algorithm focuses on data extraction. In other words, Phantombuster automates data scraping from any social media platform, including LinkedIn. 

This tool is an excellent addition to your outreach, saving time scraping the data for your CSV-based campaigns. Moreover, Phantombuster has an email discovery feature but cannot verify them. 

Phantombuster offers some automated actions on LinkedIn. For example, it can send connection requests and messages on autopilot, as well as like your leads’ posts. 

However, it doesn’t have Smart Sequence functionality, nor is it safe to use as it injects the code into LinkedIn. Therefore, it works best as a social media scraper that you can combine with other LinkedIn automation tools like Expandi or Skylead. 

Lastly, Phantombuster offers Hubspot & Pipedrive CRM enrichment via integration through API key.

Pricing

PhantomBuster has 3 pricing plans depending on the number of automated actions and the time it runs during 1 month:

Expandi vs. Phantombuster

Feature-wise, Phantombuster may be different from other LinkedIn automation tools. 

However, you can consider it if you plan to create a CSV-based campaign using another tool.

How to cancel Expandi?

If you are unsatisfied with Expandi and want to try out other tools from our list, here is how to cancel your Expandi subscription.

First, log into your account and click the LinkedIn Settings button in the sidebar menu. Then, navigate to the Subscription plan section.

Next, click the Remove button. 

Expandi will ask you to state the reason why you wish to cancel. You cannot proceed unless you do. 

Once you cancel your subscription, you’ll immediately lose access to Expandi features. So, we advise you to do it at or near the end of your billing cycle.

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Frequently asked questions (FAQs)

What does expandi.io do?

Expandi.io is a LinkedIn automation and email outreach tool designed to help individuals connect with leads on autopilot. It lets users automate LinkedIn actions, like sending connection requests and follow-ups, as well as email outreach, all through a cloud-based platform. This way, Expandi handles the outreach while you focus on managing the leads it generates.

Is expandi.io safe?

Yes, Expandi.io is considered safer than some LinkedIn automation tools. Because it’s cloud-based, you don’t have to keep your computer on, and it doesn’t inject code into LinkedIn—2 factors that lower the risk of account restrictions. Expandi also uses dedicated IP addresses, which helps shield your activity and make it appear more natural to LinkedIn.

Is Expandi io free?

No, Expandi.io isn’t free. However, it does offer a 7-day free trial that lets you test out its functionalities.

How much does Expandi cost?

Expandi’s base cost is $99 per month for one user (or “seat”). If you want to add image and GIF personalization with Hyperise, it costs an extra $69 per month. Email discovery and verification can add at least $50 per month, possibly more. So, if you want all the features, you’re looking at a monthly minimum of around $218 per seat.

How do these alternative tools compare in terms of overall cost-efficiency, particularly for small businesses or individual entrepreneurs?

The overall cost-efficiency of alternative tools varies, with some offering more advanced features at a higher price point. For small businesses or solo entrepreneurs, choosing a tool that balances functionality with affordability is key to maximizing ROI.

What specific advantages do these alternatives offer over Expandi in terms of features like A/B testing, integration capabilities, and customer support responsiveness?

Compared to Expandi, these alternatives, such as Skylead, may offer unique features such as more robust A/B testing capabilities, seamless integrations with other tools, and superior customer support, providing a tailored approach to LinkedIn automation and cold emailing strategies.

How user-friendly are these alternatives for someone with minimal experience in LinkedIn automation or cold emailing strategies?

The user-friendliness of these alternatives ranges widely, with some prioritizing a straightforward interface and guided setup processes to accommodate users new to LinkedIn automation, while others may offer advanced customization options suited for experienced marketers.

Ready to try Expandi alternatives?

Now that you are aware of Expandi alternatives and their main features, it’s time to choose the best LinkedIn automation tool for you.

But before you do, analyze what you personally need for your outreach and the budget you have.

To recap, let's review all features of Expandi alternatives side-by-side.

As you can see, one in particular stands out from the crowd—Skylead!

Would you like to give it a try? 🙂

Then sign up for our 7-day free trial. Or, if you have any questions, drop by and say ‘’hi’’ via chat on our website. We will be happy to meet you!

Getting accepted on LinkedIn sometimes seems like a mission impossible, but what about starting a sales-oriented conversation with a complete stranger? What kind of a LinkedIn Message Template should be used so you don’t come off as too mild, too aggressive, but, the way Goldilocks likes it - just right. 

We’ve been there and know how hard it can be to scale up your business. That’s why we’ve decided to speak about what happens after your LinkedIn Connection Message goes through. That is, how to approach your lead in a way to get more sales. 

Of course, no recipe works for everyone and on everyone, but there are some common ground rules that you can follow when sending cold messages on LinkedIn to get more sales. 

In this blog, we’ll cover: 

• What to do before starting your cold LinkedIn outreach;
• Dos and don’ts for LinkedIn Messages if you wish to get more sales;
• 10 sets of LinkedIn Message Templates for 10 different LinkedIn scenarios;
• A breakdown of each set of LinkedIn Message Templates in case you want/need to adjust them to your business needs.

Cold LinkedIn messages won’t get you sales unless . . . 

You fully optimize your LinkedIn profile. 

We cannot stress enough the importance of an optimized LinkedIn profile. Whether going for a LinkedIn outreach, a cold emailing, or a multichannel approach, nowadays, the first thing anyone does is check your and your company’s profile on LinkedIn. 

Your LinkedIn profile is your online business card, available to anyone at any moment. Make sure it looks neat and professional. 

As the bare minimum, you must: 

• Write a catchy LinkedIn headline that describes exactly what your job consists of. Imagine how you would describe what you do for a living, in one sentence, to someone who knows nothing about it. That’s your headline.
• Put a professional profile picture. Long story short, put a photo that you wouldn't be ashamed to show to your boss or your biggest client. 
• Upload a cover photo that portrays what you do or what your business is all about. 
• A LinkedIn summary is all about your professional highlights and keywords you would want to be associated with. 
• List relevant professional experience.
• Tell us what you studied.

You define your ICP.

Not defining your ICP equals gambling with your money, resources, and time.

And just like with casinos, the statistical probability is against you. 

The house always wins, so don’t put it all on red. You’ll end up being in the red. 

Catastrophic predictions apart, for getting more sales you need to define the companies that match your Ideal Customer Profile. 

Now, how do you define your ICP? 

1. Take into consideration both your target industry and sub-industry. 
2. Understand the location of your ICPs. 
3. Take into consideration the revenue that your best customers bring to your business.
4. Highlight your top 5 current customers that you’d like to replicate if you could and outline their positives and negatives. 

If you need more details on how to define your ICPs, the difference between ICP and Buyer Persona, and downloadable ready-to-use templates for defining both check out 4 Easy Steps To Create ICP For Lead Generation and 6 Key Steps To Create Buyer Persona For Lead Generation. 

You target what you’ve defined.

Since you’ve spent your time defining the ICP and the Buyer Persona within, and your money on Sales Navigator, you better use them to their full potential. 

With 29 Sales Navigator Lead Filters and 15 Sales Navigator Account Filters, the possibilities for quality targeting are endless. 

Whether a LinkedIn lead generation expert or a newbie to this process, having a deep knowledge of the tools at your disposal is the first step toward successful prospecting on LinkedIn. And, if you “have the moves” and know how to:

• Use the Spotlights filter;
• Apply Boolean search;
• Exclude leads from your search;
• Create a Leads List;
• Use Alerts;
• Take advantage of the View Similar option;
• Filter leads through Account Lists/Lead Lists filters 

... the sky is your limit! 

For detailed instructions (and more) check out: 

• Complete guide to Sales Navigator Lead Filters;
• Top hacks to Find Leads on LinkedIn . 

How long should a LinkedIn message be? 

LinkedIn gives you up to 300 characters for your LinkedIn Connection Request Message.

On the other hand, the LinkedIn InMail character limit is:

• Subject line: 200 characters
• InMail body: 2000 characters
• Signature: 150 characters

A regular LinkedIn Message that you can send only to your 1st-degree connections and to members of the same LinkedIn Group, only in case you are a member too, has an 8000-character limit. 

However, there is no need to use them all. When writing any of these, keep in mind that you have only few seconds to catch your prospect’s attention. Furthermore, no one wants to read a novel in their Inbox.

In your LinkedIn Message make sure that you: 

• Hook them in the Intro to read more;
• Keep them interested throughout the message to continue reading;
• Make them wish to ask questions and want to hear more. 

LinkedIn claims that messages up to 600 characters are 50% more likely to get a response. Also, remember to fit the catchy information at the beginning as this is what recipients see in their Inbox preview. 

How to cold message on LinkedIn: Dos & don’ts

DOS

• Find something that you have in common with the lead that you are talking to. Your conversation-starter LinkedIn Message should have a solid personalized hook or a good joke (‘cause, why not? Everyone likes to laugh), so you can justify further conversation, in case you didn’t put one in your Connection Request Message.
• Ask questions - but gradually. No one will tell you the main problem of their company straight out the gate, but once they feel that you genuinely care and that you might have a solution to their problem, they will open up. 
• Be prospect-oriented. Everything you say must serve the prospect and their business. No one cares what worked for you.

DON’TS

• Don’t sell in your Connection Request Message or the first LinkedIn Message.
• Don’t use the same pitch on everyone. It might seem a bit time-consuming to come up with a different LinkedIn Message copy for each lead (or group of leads), but trust us, it’s worth your time. Plus, you’ll have LinkedIn Message Templates for getting more sales down below that you can use right away or adjust to your needs if necessary.
• Don’t talk about yourself right away. Your lead will for sure check the LinkedIn profile of you and your company, so make sure it sells for you. It is fine to include a brief explanation of who you are and what your company does, but don’t use all the available characters of the LinkedIn Message for it.

10 LinkedIn message templates for 10 LinkedIn scenarios

We’ve listed for you 10 ideas of how to approach your leads and get more sales based on different business goals and LinkedIn scenarios. 

Scenario #1: Express interest in your lead’s work to form a partnership

Connection request template 

Hello {{firstName}},

I saw on your profile that you’re associated with the {{industry}} industry. 

I work in {{yourIndustry}} and would love to connect with you! 

LinkedIn message template #1

Thanks for connecting! 

I don’t know if you’ve heard the news, but {{yourCompany}} has {{customizedSellingPoint}}/{{uniqueSellingPoint}}.

You can check it out in more detail on our website {{link}}. 

I believe that {{currentCompany}} could benefit from it!

Let me know what you think! 

{{personalizedGIF}}

Personalized GIF 

These templates work because you’ve:

• Inserted a hyper-personalized GIF referencing the lead you are talking to and their company;
• Shown that you’ve done your research by referencing to the lead’s occupation/company/industry; 
• Offered a solution to their problem or some kind of service that their industry can majorly benefit from. 

Scenario #2: Investigate your lead’s current solution to pitch your product/service   

Connection request template 

Hi {{firstName}},

What is the hardest part of being a product manager? 

Explaining what you do to your parents and friends. 

Jokes apart, I would love to connect! 

LinkedIn message template #1

Hey {{firstName}},

Thank you for accepting my Connection Request. 

I saw that you are {{occupation}} at {{currentCompany}}, so I decided to reach out. 

I was curious to know if you and your team are using any customer survey tools? If yes, which one, if you wouldn’t mind sharing that info?

Thanks,

John

LinkedIn message template #2

The reason for my outreach was to introduce {{descriptionOfSolution}}. 

Briefly, {{uniqueSellingPoints}}.

How does that sound? 

These templates work because you’ve: 

• Used humor in your outreach, which is always a good choice;
• Shown that you’ve done your research by referring to the lead’s occupation and/or company that they work at;
• Asked questions to get to know their current solutions/problems/needs/rooms for improvement;
• Given a brief explanation of what you offer to hook them and make them want to hear more about it. 

Scenario #3: Content distribution and promotion

Connection request template 

Hey {{FirstName}},

I came across your profile and was really interested in your background as a {{occupation}} at {{currentCompany}}. I share a lot of content about the {{industry}} industry that could be useful to you. 

Looking forward to connecting with you! 

LinkedIn message template #1

Thank you for adding me to your network. 

I thought that this blog {{nameOfblog}} might be particularly useful for you {{link}}. 

Check it out and let me know if you have some comments and suggestions! 

These templates work because you’ve:

• Shown that you’ve done your research by referring to the lead’s occupation/company/industry; 
• Offered a resource that the lead’s industry/company can benefit from.

Scenario #4: Reach out to people who attended your event

Connection request template

Hey {{firstName}},

Thank you for attending my webinar {{webinar’sName}}! 

I would like to keep in touch. 

LinkedIn message template #1 

Thank you for adding me to your network! 

Quick question - {{question}}.

{{personalizedImage}}

Personalized image

LinkedIn message template #2

Thank you so much for sharing your feedback!

I also took some time to research your company {{currentCompany}} and wanted to share with you some resources that might help you with {{problem}}/{{roomForImprovement}}. 

Here’s a link to it - {{link}}

LinkedIn message template #3

Hey {{firstName}},

I hope that you liked the blog I’ve sent.

If you would like to know more about it and you found that resource valuable, there’s plenty where that came from! 

Let me know if you would be interested in {{service/product}}, I would be glad to help! 

These templates work because you’ve: 

• Taken some time to find the lead that attended your event and thank them for it;
• Asked for genuine feedback to connect with your lead and create trust between the two;
• Put in extra effort to make a hyper-personalized Image to ask for feedback;
• Offered to give more resources to help the lead with a particular matter;
• Shared a free gift.

Scenario #5: Invite relevant leads to join your community

Connection request template 

Hello {{firstName}},

I saw the post that you shared about {{topic}} and I really like the part where {{thePartYouLiked}} / {{postParagraph}}. 

Would love to connect! 

LinkedIn message template #1

Thank you for accepting my Connection Request.

I saw that you are {{occupation}} at {{currentCompany}}. That’s so interesting! I actually have this community dedicated to the {{industry}} industry and I wanted to invite you to join! 

We discuss {{mainTopics}}

Here’s the link - {{link}}

Wе would love to have you!

These templates work because you’ve: 

• Referred to a post that a lead shared on LinkedIn and highlighted a part that particularly resonated with you;
• Shown that you’ve done your research by referring to the lead’s occupation/company/industry; 
• Invited the lead in a non-intrusive way to join by sharing a link (no spamming);
• Told the lead what to expect from the community and showed that they have value from joining. 

Scenario #6: Invite a speaker/lecturer to your event

Connection request template 

Hello {{firstName}},

I loved your article {{title}} on {{website}}. 

Anyways, I am truly an admirer of your work and would love to connect! 

LinkedIn message template #1 

Thank you for adding me to your network!

As mentioned before, your article really meant a lot to me {{reason}}. 

Actually, I am organizing a seminar on an adjacent topic {{topic}} aimed at {{occupation}}. I would love to have you as a guest speaker. 

Let’s hop on a call and discuss it further one day this week. What do you think?

These templates work because you’ve:

• Shown that you’ve done your research and that you know their work by referencing something specific;
• Shown admiration for their work. Everyone likes compliments;
• Shared how their work helped you. Everyone likes to know that what they do is helpful to others.

Scenario #7: Connect over a mutual friend to pitch a product/service

Connection request template 

Hello {{firstName}},

I noticed that we’re both connected with {{mutualConnection}}. I worked with {{MutualConnection’sName}} at {{company}}/{{project}}, so I thought it would be nice to get in touch with you!

How do you know {{MutualConnection’sName}}? 

LinkedIn message template #1 

Hey {{firstName}},

Glad to connect!

Anyways, I saw that you work as a {{title}} at {{company}}. I have a question if you don’t mind me asking. {{question}} 

LinkedIn message template #2 

The reason I asked is that we have a new tool that {{benefit}}. 

If this is something that your business needs, I would be glad to hop on a quick call and give you some details. 

No strings attached. Let me know! 

LinkedIn message template #3

Hi {{firstName}},

You are probably very busy, so I just wanted to check in with you one last time and see if you saw my last message. 

I would like to tell you how to {{uniqueSellingPoint}}:

{{sellingPoints}}

You can see more details here - {{websiteLink}}

Can you take a call {{time}} to discuss it further?

No pushy sales manipulation, I promise.

I hope to hear back from you!

These templates work because you’ve: 

• Shown that you have a mutual connection. People like to work with someone who is reliable;
• Researched who they are and what they do in particular;
• Asked questions to create a deeper bond and to understand your lead’s needs/problems/rooms for improvement;
• Tried to create a hook once more by listing the unique selling points of your product/service. 

Scenario #8: Recruit the perfect candidate for your business

Connection request template 

Hello {{firstName}},

I am a recruiter at {{company}} and I came across your profile.

I would like to talk about a newly-opened position at {{company}} for which I found you to be a perfect fit. 

Let’s connect! 

LinkedIn message template #1

Thank you for accepting my Connection Request. 

As I was saying, I came across your profile and you seem to be exactly the person that we seek - {{background}}/{{skills}}. 

{{yourCompany}} is currently seeking a {{position}} with your skillset to carry out a series of tasks I would like to further discuss with you, in case this sounds interesting.

What do you say? 

These templates work because you’ve: 

• Shown that you’ve done your research and know your lead’s professional experience; 
• Highlighted a particular skill set that your lead has and that is relevant to the position that you’re offering.

Scenario #9: Target leads who attended the same LinkedIn event as you did

Connection request template 

Hello {{firstName}},

I saw that you too attended the {{eventName}} event!

I found {{topic}} particularly useful! How about you?

Let’s connect! 

LinkedIn message template #1

Thank you for adding me to your network! 

I saw that you are {{title}} at {{company}}. I help {{niche}} companies generate more leads through deep personalization on LinkedIn. 

Let’s jump on a Zoom call sometime this week? 

{{personalizedImage}}

Personalized image 

These templates work because you’ve: 

• Referred to an event that both you and the lead attended;
• Referenced something specific from the event;
• Done your research and referenced your lead’s title/company/industry;
• Done extra work to hyper-personalize an Image by making a direct reference to your lead, yourself, and a call-to-action (zoom call). 

Scenario #10: Reach out to a lead who asked a question in a post comment 

Connection request template 

Hey {{firstName}},

I found the question that you asked in {{author’sName}} post on LinkedIn very interesting!

I would love to suggest several resources that could help you solve that issue. 

LinkedIn message template #1 

Thank you for accepting my Connection Request. 

You asked {{question}}. Have you ever heard of {{product}}/{{service}}? 

I would love to hop on a call with you and explain why I find it to be a good solution to what you need right now. 

These templates work because you’ve:

• Reference a specific question that a lead asked in a comment to someone’s post;
• Offered a potential solution/resource to solve their problem. 

Frequently asked questions

How do response rates for these templates vary by industry or job role, and are there adaptations recommended for specific sectors?

Response rates to LinkedIn sales message templates can vary significantly by industry and job role. It's beneficial to customize these templates and their follow-ups to align with the specific language, challenges, and goals of your target sector to increase their effectiveness and engagement.

What follow-up strategies should be employed if there is no response to the initial LinkedIn sales message, and how soon should one follow up?

If there's no response to an initial LinkedIn sales message, a best practice is to wait for a week or two before following up. The follow-up after no response should add value proposition, perhaps by sharing relevant content or insights, and express genuine interest in helping the recipient.

Are there any data or case studies on the long-term effectiveness of these strategies in building lasting business relationships or closing sales?

While we didn’t mention case studies on the long-term effectiveness of LinkedIn sales strategies, we used these messages in our outreach templates library, so you can check them out and see the measurable results for each sequence. Generally, consistency, personalization, and providing value are critical factors in building lasting business relationships and achieving sales success.

To sum up

The hardest part on LinkedIn is getting your lead’s attention. Despite the fact that having your Connection Request accepted represents a small victory, bigger “battles” are about to happen. LinkedIn members are being bombarded with so many messages and sales offers, that the majority of them don’t even bother reading them, let alone answering. 

That’s why we’ve listed 10 LinkedIn Message Templates for different business scenarios that can help you attract that “ideal” lead’s attention. 

• Express interest in your lead’s work to form a partnership;
• Investigate your lead’s current solution to pitch your product/service; 
• Content distribution and promotion;
• Reach out to people who attended your event;
• Invite relevant leads to join your community;
• Invite a speaker/lecturer to your event;
• Connect over a mutual friend to pitch a product/service;
• Recruit the perfect candidate for your business;
• Target leads who attended the same LinkedIn event as you did;
• Reach out to a lead who asked a question in a post comment.

Whether you’re using them for networking on LinkedIn, getting new clients, partners, or doing any kind of outreach, these strategic templates could grow your chances for success.

Use them, tweak them, get inspired by them. 

And when you feel ready to scale up your business, we’ll be right here waiting for you. 

In today’s crowded Inboxes, the struggle to get a response is real. 

Whether you are reaching out via LinkedIn or email, it has never been easier to get in touch with someone. It’s just that now, standing out in the sea of messages has become an art to be mastered. 

There are many reasons why your ideal lead is not replying. However, each solution to this problem starts with catching their attention. One of the approaches that might not be as popular (yet!) with sales reps, but that showed itself pretty effective is including personalized GIFs and Images into your outreach routine. 

But before you say that personalized GIFs and Images seem unprofessional or that they exceed too much work, let me tell you that I too was skeptical in the beginning. I came across several personalized GIFs our Sales Team uses in their outreach campaigns, and thought to myself - this looks kind of weird. 

However, not until I saw their response rates that went up by 63% and experimented with some outreach campaigns of my own, did I realize the power of personalized GIFs and Images. 

That’s why I decided to share tips and tricks picked up by talking to sales reps that scaled up Skylead and following top industry professionals on and off LinkedIn. 

In this blog, we’ll touch upon: 

• How to prepare for outreach to increase your response rates;
• Why personalized GIFs and Images make people reply to your message;
• Dos and Don’ts when including personalized Images & GIFs;
• 10 templates of personalized Images & GIFs that helped level up our Sales Team’s response rates. 

Poor targeting equals poor response rates 

Yes, we’ve gathered here to talk about how to increase your response rates by implementing personalized GIFs & Images into your outreach routine. However, there is one thing that we cannot stress enough. The absolute prerequisite to skyrocketing the number of your replies, Her Majesty - the Targeting. 

You can have the best copy in the world and be the most skilled sales rep that ever walked this Earth, but if you are talking to the wrong person, not much can be done. Yes, there is always a way to ask to be redirected to someone else, but why waste resources? Put some time into LinkedIn prospecting and coming up with a quality outreach plan (messages, channels, segmentation strategy, Images & GIFs), and then just focus on closing the deal. 

Good sales reps have a clear understanding of who they want to reach out to and they handpick leads even when using a sales engagement platform to make their lives easier (‘cause, why not? We do live in the 21st century, after all). You would be surprised how many sales reps don’t reach their quotas just because they feel lazy to put some time into quality targeting. It’s quite a shame, especially because LinkedIn offers lots of options to find different profiles for those who think strategically. 

• Target leads that attended a LinkedIn event of your interest;
• Use the LinkedIn poll to survey your ideal prospects and then reach out to your target group;
• Connect with LinkedIn members that commented or engaged with a certain LinkedIn post;
• Join a LinkedIn group to make meaningful connections and eventually reach out to other members. Choose a community where your target audience gathers for this approach to work. The more specific the niche, the better the result; 
• Sign up for Sales Navigator and take full advantage of its advanced filtering options;
• Apply Sales Navigator hacks that only top-notch industry professionals use when targeting leads.

Why personalized GIFs and images work

They’re eye-catching

GIFs, images, and even vector graphics especially if personalized, are more interesting, dynamic, and eye-catching in comparison to static text. The studies have shown that the average person sees over 5000 marketing messages per day. This number goes up when it comes to decision-makers and top-level managers. Therefore, your message has about 8 seconds to capture your lead’s attention. That’s why, when the lead opens your message, even if initially they didn’t want to reply back, receiving a personalized GIF or Image will stick their minds. Consequently, the chances of getting a response are increasing.

You show extra effort 

Some leads that receive a personalized GIF or Image respond just because they recognize the effort you put into your outreach. And we know that in sales, sometimes all you need is that one response to spiral up the conversation in the right direction. 

They don’t come off as salesy 

Instead of sending a reminder message or trying to sell straight off the bat (which is always a big no-no), going with a personalized GIF or Image seems more low-key, yet far more effective for you lead generation on LinkedIn (or off). It might even make your lead laugh a little bit! And that’s always memorable. 

What to pay attention to 

• Using humor in your outreach is always a good idea. This applies to personalized GIFs and Images as well. However, before making a joke do your research. Consider each person’s unique cultural background, and avoid anything you even have the smallest doubt might conflict with it. 
• Don’t use GIFs or Images that make fun of your or your lead’s competition. It’s just a sign of bad sportsmanship and never comes off well. 
• Keep it short and to the point.
• Be prepared that not everyone will appreciate it. Sending personalized GIFs and Images can be a two-edged sword. But - If you don't take risks, you don't drink champagne.
• Know when to stop. If the first doesn’t work and you don’t get a response, don’t send another personalized GIF or Image. Go with a backup plan. 
• A/B test different personalized GIFs or Images to get a response that you wish for. 

How to make a personalized GIF or image? 

There are two ways to personalize a GIF or Image - manually or through a sales engagement platform. 

I and our Sales Team use Skylead’s native Image & GIF hyper-personalization feature. However, you can do it manually with any other tool you feel comfortable with. 

As far as Images and GIFs are concerned, we simply download them from the internet or from Giphy, for instance. More creative ones take their own photos or mini videos that turn into GIFs on Ezgif (super-easy, btw) and then personalize them to fit their leads (and needs). 

If you’re using Skylead for your outreach, this is how including a personalized GIF or Image looks on LinkedIn and in an email. 

LinkedIn message

A personalized GIF or Image shows as a link with a preview. That way your lead is more likely to click on it, as people tend not to open these kinds of files otherwise. 

Email message

A personalized GIF or Image is fully embedded in the body of the email and it shows as represented below.

10 templates of personalized images & GIFs

Send a personalized Image to your lead to invite them for a zoom chat. 

Hello Amie, 

Thank you for adding me to your network! 

I saw that you’re a Head of Marketing at Edge Project. I help B2B companies generate more leads through deep personalization on LinkedIn. 

Let’s jump on a Zoom call sometime this week?

Example #2 Conversation starter 

Thank your lead for accepting your Connection Request. This can be an excellent conversation starter. Adding a message copy is optional, as this personalized GIF speaks for itself. 

Example #3 Humanize your pitch

People want to talk to real people not company pages anymore. This is the number one concept ​​of social selling. Yes, LinkedIn has account profiles as well, but outreach should always be done by people who work in these companies and should represent the personification of that brand. Showing your face in the outreach improves response rates.

Example #4 Overcome common sales objections in a humorous way 

One of the most common objection handling situations is I already have a solution. If you don’t know how to approach it, break the tension with a humorous personalized GIF or Image, and then take it from there. 

Example #5 Ask for something 

Asking complete strangers to fill out a survey or give your their feedback (or anything for that matter) is a really arduous task, as they don’t owe you anything. The truth is, no one owes you anything. However, feedback and surveys help you and your business grow. Always be listening to your customers, right? Here’s a fun way to get a response.

Hello Iris, 

Thank you for attending my webinar “Content Marketing For Niche Markets”. 

Quick question - what were the most valuable lectures for you? Is there anything you found redundant for your niche in particular? 

Example #6 Make your email invite more casual 

There are so many different professional communities and popping a link to your lead to join yours is not enough anymore. You can always lighten up your message with a personalized GIF and make your lead click on the link to at least check it out for a start. It will definitely draw attention among others who just write something like Join my community here {{link}}. 

Hello Marie, 

I saw that you are Head of Sales at FlyProject. I have this community dedicated to the sales industry that I would love you to join.

We discuss - cold outreach, growth tactics, and anything sales-related. 

Here’s the link https://www.facebook.com/groups/sales.tribe.community

Example #7 Make them ask you for more information

Experiment. Play with your outreach. You will only know if you try. Yes, some might say that this message should maybe give more information about the event itself. However, have in mind that nowadays everyone checks out you and your company on LinkedIn before replying to any sort of message either way. 

Hey Helen, 

Wanna join my…

Example #8 Pinpoint a problem that you offer a solution to 

You can make an industry-related joke and strengthen it with a personalized GIF so that your offer doesn’t seem too salesy. 

Hey Jeremy,

What does the SEO professional see when they see twins?

Duplicated content.

Jokes aside, every business needs an SEO touch-up, and I just might be your girl! 

Example #9 Illustrate your end-goal in a non-salesy manner 

As mentioned above, GIFs and Images in outreach can be an excellent alternative to a salesy message. Or, at least, then can soften it a bit. 

Hello James, 

I don’t know if you’ve heard the news, but JKL Transportation & Logistics has a truck shipment that currently offers the highest number of destinations around the world. 

Since you expressed some concerns regarding truck shipment in David Jones’ post, I just wanted to offer help and clarification regarding some issues. I truly believe that E-jewel can benefit from it! 

Let me know what you think! 

Example #10 Pump up your lead’s enthusiasm

Booking a call or scheduling an appointment should not be taken for granted! Not only did you work hard for it, but it is equally important to keep your lead pumped for it as well! Replying simply with Ok, it’s a deal can be substituted with something like this. It will keep your lead excited as well and eager to hear what you have to say! 

Alright, Danny! 

It’s a date! Monday, at 3 pm. 

To sum up

Yes, the struggle to get a response is real but pretty overcomeable with the willingness to think outside the box.

‘Cause, what would you rather - work hard and book less or work smart and book more? 

The way you do your outreach directly mirrors the way you do your business. People recognize that. Putting extra effort into addressing your leads communicates that you are the person who always strives to deliver more than expected. And who wouldn’t want to work with someone like that?

Speaking of, you know who also strives to deliver more than expected? Skylead. Sign up for a 7-day free trial, and see it for yourself! 

Multichannel outreach implies using different channels to get in touch, connect, and engage with your target leads.

First and foremost, it is important to find out what platform your prospects prefer to use when interacting with other brands and businesses. 

Clarifying your message and communicating it in the way your leads want to hear it will make them interested in finding out more and potentially doing business with you. 

As it turns out, the multichannel outreach obtains the best results. 

However, have in mind the importance of seamlessly integrating different channels of communication for an optimal outcome.

Advice for a more effective multichannel outreach:

• Focus on at least 2-3 channels;
• Create personalized outreach messages;
• Set up reasonable time between sending them;
• Analyze results and stay with the strategy or change it. 

What are the benefits of a multichannel outreach?

A well-planned multichannel outreach campaign will bring brand awareness, lead generation, and conversion. Also:

Your lead will not feel like some mistargeted recipient

The best case practice is to do the prospecting on LinkedIn well and know what kind of approach or content will most likely draw their attention of your target audience. Have in mind that you are the one required to know your prospects' preferences and communicate them in an authentic and trustworthy way. 

Customers that notice that you “have done your homework” and reached out to them on their preferred channel will perceive you as loyal and forward-thinking. Additionally, if you share targeted content (as you should be doing) you are giving your leads an extra opportunity to engage valuable information.

Excuses, excuses! 

Exactly, no more excuses! 

Let’s say you choose to reach out through LinkedIn, but your lead does not answer for whatever reason. You always have the option of sending a follow-up Email and checking up on your prospect.

Maybe they did not see the first message. Or LinkedIn is not their preferred platform. Have you ever thought that their LinkedIn or Email is overloaded and therefore it makes it hard for you to get noticed among numerous messages? The reasons are infinite. 

Skylead, for example, has LinkedIn Messages, Emails, and LinkedIn InMails integrated and at your disposal at any time. The additional benefit lies in the automated messaging stopping at each platform the moment the lead answers. You have the option of replying manually or getting the prospect back to the campaign. 

Furthermore, Skylead has an advantage of an all-in-one-place chat room filtrable by the campaign and conversation independently from the channel you used. No need to log in and out of a LinkedIn account, Sales Navigator, or Email Inbox to manage different conversations, just switch from one lead to another and see where you stand.

By knowing their interests you will conquer their hearts 

Using different channels allows you to get to know your leads’ habits, interests, and preferences. Sending targeted content via messages, Emails, LinkedIn InMails, or other channels, such as social media, will increase customer engagement and conversion rates. 

Why is customer engagement so important, you might wonder. 

Let’s say you publish a post on LinkedIn and lots of people comment, share, or like it. Thanks to Skylead’s “Post Engagement” campaign, where just by copying the URL of the post, you can collect the available leads’ data and connect to those interested in this type of content. Every now and then take some time to send out similar material via Email or LinkedIn messages. Feed your prospects’ interests. 

By building this kind of relationship, your clients will feel loyal to your business. Therefore they will be more prone to purchase from you than from your competitors. There is nothing more valuable than conquering your prospects’ loyalty and keeping your brand on top of their minds. And that's part of generating leads on LinkedIn or via email done right.

Patience, patience, please! 

Multichannel Outreach is especially useful if you are a small business and don’t have many resources to invest in advertising. The multichannel approach allows you to broaden your reach to an enviable number of clients with little or no extra cost. 

If you are a small business indeed, here is an extra tip to make your outreach campaigns stand out.

Think about some creative ways to draw attention to your product/service and make your outreach fun, easy, and moving! Check out Skylead’s Image and GIF hyper-personalization feature and let your creativity flow.

Analyze and adapt

By reaching out through multiple channels you get the chance to analyze which one of them brings the best results and if they interfere with each other in any way. You will easily spot where you need to make improvements or maybe even consider removing a channel that continuously underperforms. 

Extra tip: Whatever channel (or more) you opt for, make reasonable time in between messages. You don’t want your leads to know that you are using an automation tool or bombard them with content and make them mark you as a spammer.