13 top sales engagement platforms in 2026 [Tested & ranked]

Are you looking for the top sales engagement platforms in 2026? Well, you’re in the right place! In fact, we tested the most widely used tools to see how they actually perform in real-life scenarios.

Having spent years in the sales automation space, we’ve seen firsthand that the biggest challenge isn’t in fact finding a sales engagement tool. It’s finding one that actually fits the way your team sells. 

Some platforms work best for enterprise teams running multichannel outreach, while others are better suited for cold email campaigns, Gmail-native workflows, or straight-up prospecting.

So, to help you figure out which one makes the most sense for you and your team, we’ll be breaking down 13 platforms in total, starting with their:

• Main use cases
• Standout features
• Tradeoffs
• Pricing

So, grab your popcorn and let’s begin!

What is a sales engagement platform?

A sales engagement platform is software that helps salespeople automate and manage their sales outreach.

These tools allow reps to:

• Create outreach sequences
• Track prospect engagement
• Automate follow-ups
• Personalize communication at scale

If you want a deeper breakdown of how these tools work, read our complete guide on what a sales engagement platform is, where we also tackled why your sales engagement process depends on using one. 

But now, let’s get straight to the chase and introduce you to the top sales engagement platforms in 2026.

How we evaluated the sales engagement platforms

Before the roundup, let’s briefly explain how we determined which platforms deserve a spot on the list. 

Basically, we’ve tested these tools ourselves over the course of several days using the following evaluation criteria:

• Multichannel outreach features
• Sequencing capabilities
• Email deliverability
• CRM integration
• Personalization features
• Scalability
• Pricing and overall value for money

Each platform was used in a simulated outreach workflow, all so we could evaluate how well it performs in real scenarios.

Overview of top sales engagement platforms

TL;DR? In that case, here’s a quick comparison table you can reference. 

If any of the platforms tickle your fancy, you can also jump straight to their section by clicking on their name in the table below.

Sales engagement platform	Best for	Key features	Pricing	Average user rating (Aggregated through G2, Capterra & ProductHunt)
Skylead	Sales teams and agencies	• Smart sequences • Unlimited email outreach • Email discovery & verification • Infinite email warm-up • Image & GIF personalization	$100/month per seat	⭐ 4.8
Outreach	Enterprise sales teams	• Automated sequences & playbooks • AI-powered engagement insights • Salesforce CRM integration	Undisclosed	⭐ 4.4
Salesloft	Sales coaching	• Advanced sequence builder • Conversation intelligence • Deal analytics • Sales coaching dashboard	Undisclosed	⭐ 4.4
Lemlist	Testing out AI message personalization	• Built-in B2B lead database • Waterfall email enrichment • Multichannel outreach sequences • AI personalization • Lemwarm	Starts from $79/month per user	⭐ 4.5
Apollo	Uncovering prospect data	• Built-in B2B database • Outbound automation • AI Assistant • Deal execution features	Free version available. Paid plans start at $59/month per user	⭐ 4.4
Instantly	Cold email campaigns	• Unlimited email accounts • Automated email warm-up • Built-in B2B Lead Finder • Unibox and CRM • AI Copilot	Starts from $47/month per user	⭐ 4.8
Reply.io	AI-powered multichannel outreach	• Multichannel conditional sequences • AI-generated outreach • Audience discovery and enrichment • Deliverability toolkit • Unified inbox and meeting scheduler	Starts from $59/month per user	⭐ 4.3
MixMax	Gmail-native sales engagement	• Gmail-native workflow • Meeting Copilot • One-click meeting scheduler	Free plan available. Paid plans start at $34/month per user	⭐ 4.6
Klenty	AI-powered outbound workflows	• Agentic Cadences • Parallel and Power Dialers • AI account research • Email deliverability suite	Starts from $60/month	⭐ 4.7
SmartReach	Unlimited email outreach	• Unlimited sending accounts • Multichannel outreach • Deliverability toolkit • Shared team inbox • AI-generated sequences	Starts from $29/month per user	⭐ 4.7
HubSpot Sales Hub	CRM and sales engagement in one place	• Lead and pipeline management • Automated multichannel outreach • Call tracking and meeting scheduler • Conversation intelligence and forecasting	Free plan available. Paid plans start at $15/month per seat	⭐ 4.4
Clari	Forecasting and revenue execution	• Forecasting and revenue insights • AI-guided sales engagement • Automatic CRM activity capture • Call intelligence • Manager coaching tools	Undisclosed	⭐ 4.7
Salesforce	Salesforce-native sales teams	• Sales cadences •Work Queue task management • Engagement intelligence • Conversation insights	$50/month per user* *Add-on	⭐ 4.4

Quick summary

• Best overall: Skylead
• Best for enterprise sales teams: Outreach
• Best Gmail-native solution: MixMax 
• Best for built-in prospect data: Apollo

13 top sales engagement platforms to drive more sales in 2026

1. Skylead: Best for sales teams and agencies

Overview

Skylead is a sales engagement platform built for agencies and sales teams that want to book 3x the meetings in less time.

The star feature of Skylead is Smart sequences - dynamic outreach flows that combine outreach actions with if/else conditions and adapt in real time based on prospect behavior.

That means your team doesn’t have to guess what comes next or manually juggle follow-ups. Skylead handles the execution of steps while reps stay focused on strategy, conversations, and revenue-generating work.

With Skylead, users can also discover and verify leads’ emails, warm up infinite mailboxes at no extra cost, personalize messages using images and GIFs, liquid syntax and spintax, keep track of replies through a Smart inbox, and much more.

That makes it especially useful for:

• Sales teams
• Lead generation agencies
• Marketers
• Recruiters

Key features

• Smart sequences that combine outreach actions with if/else conditions to form coherent outreach flows.
• Unlimited email outreach with inbox rotation, so you can send tens of thousands of emails a month.
• Email discovery & verification. Use it without breaking your outreach flow and avoid bounces by sending emails to valid addresses only.
• Infinite email warm-up to maintain strong deliverability and keep emails away from spam at no extra cost.
• Advanced personalization features, including Image & GIF personalization, spintax, and liquid syntax, which can increase the reply rate to up to 76%.
• Advanced reporting to analyze the performance of outreach campaigns.
• Smart inbox that holds all correspondence in one place and simplifies conversion and ROI tracking.

Potential tradeoffs

Because Skylead focuses heavily on outbound sales automation, teams looking for deep CRM analytics or forecasting features may still rely on tools like Salesforce or HubSpot alongside it.

Nonetheless, the software comes with 2-click integrations with popular CRM - HubSpot, PipeDrive, and Salesforce. Thus, it’s simple to include in the larger sales ecosystem.

Pricing

Skylead has a single price of $100 per seat per month. You can also subscribe to the Annual plan, which gets you 2 months free.

2. Outreach: Best for enterprise sales teams

Overview

Outreach is one of the most widely used enterprise sales engagement platforms, designed for large sales organizations.

The platform focuses heavily on sales execution and pipeline management, helping teams manage multichannel outreach while tracking engagement across large prospect databases.

From our experience, Outreach works best when multiple teams - SDRs, AEs, and revenue leaders - need a centralized platform to coordinate outreach and monitor pipeline activity.

Because of its enterprise focus, Outreach includes advanced features like AI-driven deal insights powered by Kaia AI, sales forecasting support, and workflow automation across large sales teams.

Key features

• Automated sequences and playbooks that standardize outreach processes.
• AI-powered engagement insights that analyze historical interactions to recommend optimal send times and follow-up strategies.
• Sales analytics that track pipeline activity, rep performance, and engagement metrics across campaigns.
• Direct integration with Salesforce CRM to sync prospect activity automatically.

Potential tradeoffs

Outreach is designed primarily for mid-market and enterprise organizations.

So, for smaller sales teams or startups, the platform can feel:

• Overly complex
• Expensive
• Slower to implement

Thus, many smaller teams prefer simpler platforms, such as Skylead, that require less onboarding.

Pricing

Outreach lets users choose between 3 plans:

• Amplify Core
• Amplify Plus
• Amplify Pro

Unfortunately, they don’t disclose their pricing publicly, meaning you’ll need to reach out to their team for details. 

From our experience, though, we can tell you that their pricing is volume-based, like in Skylead. So the higher the number of seats you need, realistically, the lower the cost per one.

3. Salesloft: Best for teams focused on sales coaching

Overview

Salesloft is another enterprise-focused sales engagement platform that combines outreach automation with conversation intelligence and sales coaching tools.

While platforms like Outreach focus heavily on execution workflows, Salesloft places a strong emphasis on helping sales leaders analyze conversations and improve rep performance.

The platform captures engagement data from emails, calls, and meetings, then uses that data to provide insights into how deals progress through the pipeline.

That said, Salesloft can be a specifically strong fit for organizations that prioritize rep training, deal inspection, and sales management.

Key features

• Sequence builder that allows you to create automated outreach sequences that combine emails, calls, and social touches.
• Conversation intelligence technology that records and analyzes sales calls to identify coaching opportunities and deal risks.
• Deal analytics across accounts and deals.
• Sales coaching dashboard where users and team members can review calls and messages to improve their outreach.

Potential tradeoffs

Similarly to Outreach, Salesloft is built primarily for enterprise sales organizations, which means that:

• Pricing can be high
• The setup requires onboarding
• Smaller teams may not use all features

So, if you want a simpler automation tool, lighter sales engagement platforms may be easier to adopt.

Pricing

Depending on your needs, or rather, your team size, you can choose between the Advanced or the Elite plan.

But much like Outreach, Salesloft also doesn’t disclose the pricing. To get the exact details, you also need to request a demo with their team.

4. Lemlist: Best for testing out AI message personalization

Overview

Lemlist is a sales engagement platform built for those who want to find leads, enrich contact data, and run multichannel outreach from one place.

Instead of relying on separate tools for prospecting, enrichment, and outreach, Lemlist combines these steps into a single workflow. This means you can search for prospects in its built-in database, enrich their contact details, and then immediately add them to automated campaigns.

The platform supports email, LinkedIn, calls, and even WhatsApp outreach, all managed inside one sequence. It also includes AI-powered personalization that pulls insights from LinkedIn profiles, company websites, and other data sources to help customize messages automatically.

Key features

• Built-in B2B lead database with over 600 million contacts across 65 million companies.
• Waterfall email enrichment, a.k.a. a feature that automatically checks multiple data providers to find and verify prospect emails, similar to what Skylead does.
• Multichannel outreach sequences that combine email, LinkedIn, calls, and WhatsApp steps.
• AI personalization that helps generate message variables and icebreakers using data pulled from LinkedIn and company websites.
• Unified inbox to track all prospect interactions across channels in a single conversation thread.
• Lemwarm - an email warm-up tool that helps improve email deliverability (though it costs extra).

Potential tradeoffs  

No Lemlist feature is truly unlimited. Many depend on credits and add-ons, which means the monthly price can easily skyrocket. 

For example, this is exactly the case with Lemwarm, their email warm-up tool, which you need to pay extra to use. Not to mention, pricing is based per mailbox. So if you want to warm up a new email domain with multiple accounts, you’re looking at shelling out hundreds of dollars!

That’s a major drawback compared to Lemlist alternatives like Skylead, which offer infinite email warm-up at no additional cost and let you warm up as many mailboxes as you need.

Pricing

Lemlist lets users choose between their 3 plans:

• Email Pro - $79/month per user (Grants access to email features only)
• Multichannel Expert - $109/month per user (Adds multichannel functionality)
• Enterprise - Custom pricing (Includes all Multichannel features + advanced support)

They also offer a number of paid add-ons, as seen in the picture below, which further raise the cost of the subscription.

Additionally, should you choose to use Lemwarm, you’re looking at spending the added:

• $29/month per mailbox under their Essential plan
• $49/month per mailbox under their Smart plan

5. Apollo: Best for uncovering prospect data

Overview

Apollo is another sales engagement tool that helps you find leads and their data and run outreach.

That said, it’s very similar to Lemlist in that, rather than stitching together a data provider, sequencing tool, dialer, and enrichment platform, it tries to cover the whole workflow inside one product. 

That includes outbound, inbound lead conversion, data enrichment, and even deal execution features like call summaries, meeting prep, and follow-up automation.

Key features

• Built-in B2B database with 65 filters for targeting, updated monthly with new 5.3M contacts.
• Outbound automation to build multichannel campaigns, automate follow-ups, and manage prospecting tasks.
• AI Assistant that helps with list building, research, messaging, sequence creation, and workflow automation.
• Deal execution features such as call summaries, task creation, and pipeline boards.

Potential tradeoffs

Apollo is broad, which is also the problem. Because it tries to cover data, outreach, enrichment, and deal execution in one platform, some features are not as developed as others, as we found out while testing it.

For example, advanced personalization options, such as image and GIF personalization, or liquid syntax and spintax, are missing. There is no integrated inbox, either, which users can use to directly reply to outreach messages.

Not to mention, while they offer a free plan, serious use usually means moving to a paid tier and keeping an eye on credits for enrichment and related actions. That’s also what positions some other Apollo alternatives as superior options.

Pricing

Apollo adopts a Freemium model, meaning you can use it for free… theoretically. In reality, the Free version is for testing purposes only, given that it grants only 75 monthly credits, which you can use to enrich emails, phones, and other prospect data.

If you’d like to experience Apollo fully, you can subscribe to the following tiers:

• Basic - $59/month per user. Includes 2,500 credits.
• Professional - $99/month per user. Includes 4,000 credits.
• Organization -  $149/month per user. Includes 6,000 credits.

Additional credits can be bought, though the rate varies depending on the amount needed.

They also offer 2 paid add-ons:

• Inbound - $149/month per team (Identifies up to 50,000 companies visiting your website and enriches form contacts)
• Advanced dialer -  $149/month per team

6. Instantly: Best for cold email campaigns

Overview

Instantly is a sales engagement platform designed primarily for high-volume cold email outreach.

Its strongest angle is simple: help teams send at scale, land in the primary inbox, and manage deliverability without turning setup into a full-time job. That’s why Instantly is especially popular with agencies, outbound teams, recruiters, and founders running aggressive cold email campaigns.

Beyond email sequencing, Instantly also includes a lead database, AI-powered personalization, pipeline analytics, inbox management, website visitor identification, and its own lightweight CRM.

Key features

• Unlimited email accounts.
• Automated email warm-up and deliverability optimization tools.
• Built-in B2B Lead Finder, which gives access to a 450M+ lead database with filters and AI-based prospecting workflows.
• Unibox and CRM. Users can manage replies, calls, SMS, and tasks from one inbox, while the CRM adds salesflows and AI-based lead handling.
• AI Copilot that can suggest campaigns, build lead lists, summarize analytics, as well as help write sequences. 

Potential tradeoffs

Is Instantly.ai worth it? Why, yes, but the tool comes with a couple of downsides. For example, plenty of features are available, but they’re spread across separate products like Outreach, Lead Finder/SuperSearch, and CRM. So if you want the full setup, the total cost can add up fast.

Also, while Instantly has expanded beyond email, it still feels most native to cold email-first workflows rather than full multichannel sales engagement.

Pricing

Instantly sells 3 solutions (Outreach, SuperSearch, and CRM), as mentioned earlier, with each having its own separate plans.

That said, Outreach plans grant access to email automation features and warm-up, and include the following:

• Growth - $47/month per user
• Hypergrowth - $97/month per user
• Light Speed - $358/month per user

Meanwhile, SuperSearch turns Instantly into a B2B prospecting tool by unlocking the built-in lead database. Plans include:

• Growth - $47/month per user
• Supersonic - $97/month per user
• Hyper Credits - $197/month per user

And for those who prefer keeping their tech stack minimal, Instantly also offers a mini CRM, with 2 different tiers available:

• Growth CRM - $47/month per user
• Hyper CRM - $97/month per user

So, if you want to use all 3 of their sub-products, you’re looking at spending a minimum of $141/month per user. But realistically, probably a lot more.

7. Reply.io: Best for AI-powered multichannel outreach

Overview

Reply.io is a sales engagement platform built for teams that want to automate multichannel outreach with a stronger AI layer.

It combines prospecting, sequence building, email deliverability, LinkedIn outreach, calls, SMS, WhatsApp, meeting scheduling, and AI-generated messaging in one platform. 

On top of that, Reply also offers Jason AI SDR, which turns the product into a more AI-led outreach system for those who want to automate even more of the process.

From what we’ve seen, Reply is a strong fit for those who want more than cold email alone, but don’t necessarily want an enterprise-heavy tool like Outreach or Salesloft.

Key features

• Multichannel conditional sequences with email, LinkedIn, calls, SMS, WhatsApp, and even Zapier-connected channels inside one sequence.
• AI outreach feature-set with AI-generated sequences, AI email personalization, AI variables, and AI response generation.
• Audience discovery, contact enrichment, validation, and access to large prospect databases through integrated data sources.
• Deliverability toolkit with warm-up, Gmail API sending, Postmaster integration, and domain health tools.
• Unified inbox and scheduler to manage conversations in one inbox and book meetings directly from sequences.

Potential tradeoffs

Reply comes with AI email personalization, but that’s where the personalization stops. There’s no way to personalize images and GIFs, and the advanced options like spintax and liquid syntax are visibly absent, too.

Also, most of the functionality depends on add-ons and credits. So, while Reply starts at a reasonable price, the full setup can get more expensive.

Finally, team management capabilities aren’t included in the product unless you’re subscribed to their Agency tiers. If that’s a big deal to you, a Reply.io alternative, such as Skylead, might suit you better.

Pricing

Reply.io has 3 categories of pricing (Sales Outreach, AI SDR & Agencies).

To start with, they offer 2 Sales Outreach plans:

• Email Volume - Starts from $59/month per user
• Multichannel - Starts from $99/month per user

Then, there are also AI SDR plans that include access to their AI sales agent, Jason:

• AI SDR Starter - Starts from $800/month
• AI SDR Growth - Starts from $2,500/month
• AI SDR Enterprise - Custom

Finally, Agencies are granted 2 plans, including:

• Agency Core - Starts from $210/month per client
• Agency AI SDR - Starts from $500/month per client

Hybrid plans are available, too, though they require a talk with the sales team.

And much like Lemlist and Apollo, Reply.io relies on add-ons to complete its sales engagement functionality, especially when it comes to Sales Outreach plans that only have the basic features included.

More specifically, they offer:

• Channel add-ons - LinkedIn automation at $69/month per account and Calls & SMS automation at $29/month per account
• AI & Live Data add-on for prospect information. Pricing is dependent on the number of credits, but it starts from $39/month.
• Email Validation add-on for validating prospect emails. Pricing is dependent on the number of credits, but it starts from $20/month.

8. MixMax: Best for Gmail-native sales engagement

Overview

Some sales teams don’t want to jump between dashboards all day. They live in their inbox, run conversations from email threads, and schedule meetings directly from there. That’s exactly the environment Mixmax is designed for.

Instead of pushing users into a separate workspace, Mixmax keeps most of the sales workflow inside Gmail (though it also supports Outlook). Sequences, scheduling links, CRM syncing, and follow-ups all operate from the inbox itself.

The platform has recently leaned heavily into AI as well, introducing a Copilot ecosystem made up of Inbox Copilot, Meeting Copilot, and Engagement Copilot. Together, these tools recognize buying signals, help reps prioritize conversations, and recommend the next action needed to move prospects further down the funnel.

Key features

• Inbox-native interface that allows users to run sequences, manage replies, and schedule meetings directly from Gmail
• Meeting Copilot that helps reps prepare for calls, capture notes automatically, and generate summaries with clear next steps.
• One-click scheduler that allows users to send availability links and coordinate meetings without back-and-forth emails.
• Workflow automation for CRM updates, follow-ups, reminders, and sequence enrollment.

Potential tradeoffs

Mixmax works best when the inbox is the center of your sales workflow. Teams that prefer a dedicated outreach platform with built-in prospecting databases or deeper pipeline management might find the tool slightly narrower in scope.

Pricing

MixMax plans are structured around their 3 copilots:

• Inbox Copilot - $34/month per user
• Meeting Copilot - $34/month per user
• Engagement Copilot - $65/month per user

If you’d like to use all 3, you can also subscribe to the MixMax Suite at $105 /month per user.

A free plan is available as well, although it’s quite limited and, therefore, not enough for professional use.

9. Klenty: Best for AI-powered outbound workflows

Overview

Klenty takes a slightly different approach to sales engagement. Instead of focusing purely on email sequences, the platform centers its workflow around AI-driven outbound execution.

The idea is simple: let AI handle the heavy lifting while reps focus on conversations. Klenty’s Agentic Cadences can research accounts, generate personalized emails, and execute outreach steps automatically across multiple channels.

At the same time, the platform supports the more traditional parts of outbound as well, including dialers, CRM integrations, deliverability monitoring, and multichannel sequences. Calling is particularly important here, with Klenty offering both Parallel Dialer and Power Dialer capabilities for teams that rely heavily on outbound calls.

Key features

• Agentic Cadences. AI researches accounts, personalizes messaging, and executes outreach steps automatically.
• Parallel and Power Dialers to call multiple prospects simultaneously or work through contact lists sequentially.
• AI account research with insights pulled from over 150 data sources for a more personalized outreach.
• Email deliverability suite that includes inbox rotation, warm-up, validation, and domain health monitoring.

Potential tradeoffs

Klenty is a powerful tool, but we noticed it’s not as user-friendly compared to other sales engagement platforms out there. The learning curve is steep, especially when dealing with more complex cadences.

While we didn’t personally have issues with their support team, many users on G2 and other review sites mention slow response and resolution times. We can see that being a major drawback when choosing between top sales engagement platforms, considering Skylead’s support team, for example, has a 7-second average response time.

Pricing

Klenty offers 3 Sales Engagement plans, billed quarterly:

• Starter - Credit-based, starts from $60/month
• Growth - $85/month per user
• Plus - $119/month per user

Dialer plans are billed separately and come in 2 forms:

• Basic - $45/month per user, billed quarterly
• Advanced - $119/month per user, billed quarterly

10. SmartReach: Best for unlimited email outreach

Overview

Running large-scale cold outreach often comes down to infrastructure: multiple sending domains, inbox rotation, deliverability monitoring, and careful campaign scheduling. SmartReach focuses on that side of the equation.

The platform is widely used by agencies and outbound teams that need to manage campaigns across many email accounts without paying per-seat fees for each mailbox. SmartReach allows unlimited sending accounts, which makes scaling campaigns significantly easier.

Beyond cold email, the platform also supports LinkedIn tasks, calling steps, shared inbox management, and AI-generated sequences. Everything is organized into multichannel workflows that guide prospects through email, social, and phone interactions.

Key features

• Unlimited sending accounts to run campaigns across multiple inboxes without additional costs.
• Multichannel outreach across email, LinkedIn, WhatsApp, and calls.
• Deliverability toolkit that includes warm-up, inbox rotation, spam tests, and built-in email verification.
• Shared team inbox that centralizes conversations and helps teams manage replies collaboratively.
• AI-generated email sequences.

Potential tradeoffs

While testing SmartReach, we found their reporting and analytics were slightly underdeveloped.

Unquestionably, they let you connect unlimited email accounts. But they fail to explicitly mention that they cap the number of active prospects you can have monthly.

On top of that, lower-tier plans are missing several features that Skylead, for instance, includes out of the box, such as inbox rotation, ESP matching for email warm-up, and integrations with other platforms. 

Pricing

SmartReach has Email Outreach, Sales Engagement & Agency plans.

They offer 4 Email Outreach plans:

• Email Outreach Basic - $29/month per user
• Email Outreach Plus - $89/month per user
• Email Outreach Pro - $199/month per user
• Email Outreach Scale - $499/month per user

Meanwhile, Sales Engagement plans include:

• Sales Engagement Basic - $39/month per user, with 1 calling seat & 1 LinkedIn manual seat
• Sales Engagement Plus - $99/month per user, with 3 calling seats & 3 LinkedIn manual seats
• Sales Engagement Pro - $249/month per user, with 10 calling seats & 10 LinkedIn manual seats
• Sales Engagement Scale - $599/month per user, with 100 calling seats & 100 LinkedIn manual seats

Finally, Agencies can choose between:

• Email Outreach Pro - $199/month per user
• Email Outreach Scale - Credits-based, starts from $499/month per user
• Sales Engagement Pro - $249/month per user, with 10 calling seats & 10 LinkedIn manual seats
• Sales Engagement Scale - Credits-based, starts from $599/month per user, with 100 calling seats & 100 LinkedIn manual seats

11. HubSpot Sales Hub: Best for teams that want CRM and sales engagement in one place

Overview

Some teams don’t want a separate sales engagement tool layered on top of their CRM, but one system that handles outreach, lead management, pipeline tracking, reporting, and forecasting under the same roof. That’s exactly the kind of audience HubSpot Sales Hub is built for.

As a matter of fact, HubSpot combines sales engagement features with its CRM, which makes it particularly appealing to growing companies that care about ease of use just as much as functionality.

On top of the usual sales tools like sequences, call tracking, deal pipelines, and scheduling, HubSpot now relies heavily on AI as well, with features like Breeze Prospecting Agent, guided selling, forecasting, and conversation intelligence.

Key features

• Lead and pipeline management from a single workspace.
• Automated multichannel outreach that adapts based on prospect engagement.
• Call tracking and meeting scheduler to keep deals moving.
• Conversation intelligence and forecasting with AI-powered projections.
• CRM-native experience.

Potential tradeoffs

HubSpot is one of the best CRM software for sales, so their Sales Hub software will naturally fit into the workflow of their users. 

However, if you are already using a different CRM and just want a sales engagement platform to run your outreach from, Sales Hub may feel broader (and pricier) than necessary once you move beyond the free or Starter tiers.

Pricing

Although HubSpot provides a free version of the Sales Hub software, given the limited features provided, we can’t consider it one of the top sales engagement platforms.

Thus, to get real value, you need to subscribe to one of their 3 paid tiers:

• Starter - $15/month per seat
• Professional - $100/month per seat
• Enterprise - $150/month per seat
  

12. Clari: Best for forecasting and revenue execution

Overview

Clari plays in a slightly different lane than most tools on this list. It’s not merely trying to help reps send more outreach. It’s trying to help revenue teams see every signal across the pipeline, forecast more accurately, and act on risk before deals slip.

That’s why Clari is often used by larger revenue organizations that need more than just sequences and call tracking. The platform combines sales engagement, pipeline management, forecasting, revenue insights, and customer growth workflows under what it calls a Predictive Revenue System.

Meanwhile, on the sales engagement side, Clari focuses primarily on productivity. Its AI helps reps prioritize next steps, automate CRM updates, personalize outreach, and apply insights from calls and deal activity in real time.

Key features

• Forecasting and revenue insights to improve forecast accuracy and pipeline visibility.
• AI-guided sales engagement that provides next-step recommendations, message personalization, and helps with activity prioritization.
• Automatic CRM activity capture to reduce admin work.
• Call intelligence technology that automatically identifies objections, intent signals, and next steps from sales conversations.
• Manager coaching tools that help managers inspect deals and coach reps more effectively.

Potential tradeoffs

Clari is much broader than a typical sales engagement platform, which is both a benefit and a catch. Teams looking for a lightweight outreach tool may find it too enterprise-heavy, while smaller sales orgs may not need the full forecasting and revenue system.

Pricing

Clari provides a total of 4 subscription packages:

• Out-of-the-box
• RevAI
• RevDB
• Expert Support

However, pricing is undisclosed, meaning you need to get a quote from their team directly.

13. Salesforce: Best for Salesforce-native sales teams

Overview

Salesforce Sales Engagement is the obvious option for teams that already use their Sales Cloud and want outreach built directly into their CRM.

Rather than acting as a separate platform, Sales Engagement works as part of the broader Sales Cloud ecosystem. That means reps can manage cadences, tasks, emails, calls, scheduling, conversation insights, and AI recommendations without constantly switching between tools.

This setup is particularly handy for larger companies that already rely on Salesforce for pipeline management, reporting, and process automation. In those environments, keeping sales engagement inside the CRM in general means less friction, cleaner data, and stronger visibility for managers.

Key features

• Sales cadences with structured outreach steps across email, calls, and social touches.
• Work Queue and to-do management of tasks and cadence steps.
• Engagement intelligence powered by AI recommendations and customer signals. Helps identify high-priority prospects and next best actions.
• Conversation insights that you can use to analyze calls and surface objections for improved objection handling. You can also use them to create coaching playlists from successful calls.

Potential tradeoffs

Salesforce Sales Engagement makes the most sense if Salesforce is already the center of your sales process. If it isn’t, the product can feel overly complicated compared to simpler tools that are faster to roll out.

It’s also not really a standalone sales engagement platform in the same way that tools like Skylead, Instantly, or Reply.io are. To get the most value from it, you generally need the broader Salesforce setup around it, which can end up costing hundreds of dollars per user.

Pricing

Sales Engagement is part of Salesforce’s Sales Cloud, so you’ll need a Sales Cloud subscription to use it.

There are 6 in total, including:

• Free suite
• Starter suite - $25/month per user
• Pro suite - $100/month per user
• Enterprise - $175/month per user
• Unlimited - $350/month per user
• Agentforce 1 Sales - $550/month per user

However, Sales Engagement is included out of the box with the Unlimited and Agentforce 1 Sales plans only. For all other plans, it’s available as a paid add-on that costs $50/month per user.

Frequently asked questions

What is the best sales engagement platform?

In truth, there’s no single best sales engagement platform. The right choice depends on your use case, team size, as well as your outreach strategy. For example, enterprise sales teams often prefer platforms like Outreach for structured workflows, while teams focused on cold outreach may choose tools like Skylead for scalable email campaigns.

What features should a sales engagement platform have?

A good sales engagement platform should include multichannel outreach, automated sequences, engagement tracking, personalization capabilities, and CRM integration. Many teams also look for built-in prospect data, email deliverability tools, analytics, and collaboration features that help sales reps manage outreach and follow-ups efficiently.

How to choose a sales engagement platform?

Start by defining your outreach channels, team size, as well as existing tools. Then compare platforms based on automation capabilities, personalization options, CRM integrations, pricing, and scalability. Testing the platform through a free trial or demo is the best way to see if it fits your sales workflow.

What is the difference between a CRM and a sales engagement platform?

A CRM stores and organizes customer data, tracks deals, and manages pipelines. A sales engagement platform, on the other hand, focuses on executing outreach - automating emails, calls, and follow-ups while tracking prospect interactions. In practice, sales engagement tools often integrate with CRMs to help teams manage both relationships and outreach workflows.

Which sales engagement platform should you opt for?

We’ve reached the very end of our top sales engagement platforms roundup, and now it’s time to answer the final question:

Which option should you go with?

Truth be told, no one can answer that but you. In general, it all boils down to your use case, your personal preferences, your workflow, tech stack, and ultimately, your budget.

For example, if you are looking for a sales engagement platform with a primary focus on cold email functionality, an ideal tool for you could be Instantly.ai. 

On the other hand, if you’re a Gmail user who likes to keep things inside Gmail, you’ll probably be happy with MixMax. 

And if you’re after a complete solution that allows for:

• Multichannel outreach
• Unlimited email outreach
• Email discovery & verification
• Infinite email warm-up
• Native image and GIF personalization

…and more, Skylead’s got you completely covered. 

It also comes with a 7-day free trial that you can take advantage of immediately. So, what are you waiting for? Sign up now to claim it and experience how simple sales engagement can be with a reliable tool by your side.