Wondering about how much does LinkedIn Sales Navigator cost? You're not alone. 

The price of LinkedIn Sales Navigator depends on which plan you pick. There are different options for individuals, teams, and big companies (enterprise-level). 

And the good news is, you can try it out free before deciding whether it fits your company's goals.

LinkedIn Sales Navigator pricing plans

LinkedIn offers three distinct plans for its Sales Navigator solution: 

⚠️ Note on LinkedIn Sales Navigator Pricing: The prices listed above for the Sales Navigator Plan are exclusive of Value Added Tax (VAT), Goods and Services Tax (GST) or any other applicable taxes. 

Each plan caters to different needs and budgets, providing varying levels of features and benefits. 

The Core plan is ideal for professionals seeking new clients or partners. It offers features like LinkedIn Sales Navigator filters for advanced lead and search, lead recommendations, and custom lists.

Moving up, the Advanced plan targets sales professionals and teams. It includes full access to Core features and additional benefits. These benefits include CSV uploads, alerts when buyers show interest, unified team billing, and integration with other business tools. 

Finally, the Advanced Plus plan is for enterprise-level big sales teams looking for comprehensive access and CRM integration. 

Sales Navigator offers a range of pricing plans to meet diverse business needs. However, the associated costs may present challenges for smaller enterprises or individuals.

So, assessing your needs against potential returns is crucial before subscribing to any of the three plans above. 

Sales Navigator Core pricing - Best for individual professionals

LinkedIn Sales Navigator cost for the Core plan varies depending on the subscription duration.

Here's how much it costs:

The Sales Navigator Core pricing plan is designed for individual professionals, like freelancers, consultants, and healthcare providers. 

Moreover, the Core subscription plan is more cost-effective compared to the other two. This is because the features offered in Advanced and Advanced Plus plans are tailored mostly for large teams and enterprises. For individual professionals, the Core plan is both budget-friendly and efficient, providing only essential features without unnecessary additional overhead costs.

Sales Navigator Core features

In addition to Sales Navigator’s extensive feature set, the tool has gathered praise for:

• its advanced lead search filters,
• lead recommendations,
• and integration capabilities. 

However, we’ve noticed that some users have reported challenges with search accuracy and relevance, highlighting potential areas for improvement. Fortunately, we’ve developed a detailed LinkedIn prospecting guide, to help you precisely narrow down your search for outreaching relevant prospects.

Sales Navigator Advanced pricing - Best for sales professionals and teams

LinkedIn Sales Navigator cost for Advanced plan is justified if you are a salesperson and a part of the team that needs extra tools to find potential customers. 

Here's how much it costs so you can decide which plan fits your budget and how long you want to commit.

Sales Navigator Advanced features

In addition to the features available from Core plan, Sales Navigator Advanced offers the following additional advanced features and functionalities.

Sales Navigator Advanced Plus pricing - Best for enterprises

The next one, Sales Navigator Advanced Plus, is designed for big sales teams and comes with powerful features but at a higher cost.

Sales Navigator Enterprise doesn't have a fixed price. Instead, you'll need to book a demo through a webpage. However, we know the pricing starts at approximately $1,600 per seat per year, but the actual cost depends on your specific needs. 

You'll get a dedicated Account Manager to discuss and customize the pricing according to your requirements.

Even though the LinkedIn Sales Navigator cost for Advance plus plan may seem high, it provides significant value for large-scale sales operations. In other words, investing in it can help enterprises be more efficient in LinkedIn lead generation, prospect targeting, and conversion rates.

Sales Navigator Advanced Plus features

Sales Navigator Advanced Plus includes Core and Advanced plan features, along with additional functionalities listed below.

Does LinkedIn Sales Navigator provide email addresses?

Another thing that justifies LinkedIn Sales Navigator cost is that i provides access to a wealth of professional information, including contact details such as email addresses. However, it's important to note that these email addresses might not always be readily available. 

This is where other tools like Skylead can help you.

With Skylead’s Email Finder and Verifier feature, you can effortlessly uncover and validate publicly available email addresses. Skylead will streamline the process for you, ensuring that you have the correct contact information at your fingertips.

But that's not all! 

Skylead goes beyond just email acquisition since it's a complete LinkedIn automation and cold email software. In other words, you can use Skylead’s Smart Sequences to streamline and personalize your outreach based on your lead’s actions. 

To clarify, with Smart Sequences, you can combine if/else conditions with LinkedIn and email actions to create coherent outreach flows. That said, you can add as many steps as you want to create your best outreach sequences. Here is an example of one such sequence:

You can personalize messages using images, gifs, or text variables. Additionally, you can customize messages based on each lead's interactions.  For example, you can adjust messages depending on whether they've responded to your connection requests or opened your emails.

With Skylead, say goodbye to the hassle of searching for email addresses and reaching out to your leads manually. 

What others said about LinkedIn Sales Navigator cost - reviews

As of today, LinkedIn Sales Navigator Solution has 4.6 out of 5 stars on Capterra based on its 137 reviews.

Here’s what people had to say about using the LinkedIn Sales Navigator.

For example, Abhishek appreciated Sales Navigator's lead generation and talent search features. However, he also mentioned frequent crashing issues and error messages.

Dusti, on the other hand praised Sales Navigator for saving time with integrations. She increased daily outreach from under 100 to 500. However, she noted inaccuracies in search results due to user input bias.

Lastly, Luisa praised Sales Navigator for alert settings, tracking leads, and InMail. She dislikes inaccurate recommended leads.

How do you get LinkedIn Sales Navigator for free?

If you are still not sure about LinkedIn Sales Navigator cost, you can test it out for free and see if it is the best fit for your business. Here's how to do it:

Go to LinkedIn's Premium products page and click the Learn more button below the Sales Navigator Core plan description.

Then, click "Start my free month" to begin and enter your payment details (you won't be charged until after the trial).

⚠️Keep in mind that you won't be able to test it for free if you had another free trial in the past 12 months. Check out our How to get LinkedIn premium free blog to discover another way to test Sales Navigator for free.

At the end of the Sales Navigator free trial, your membership will automatically renew, and, depending on your chosen billing option, you'll be charged a subscription fee on a monthly or annual basis. 

Remember, you have the flexibility to change or cancel your Sales Navigator plan at any time before the renewal date by visiting the settings page on LinkedIn.

However, if you cancel, you'll lose access to Premium features at the end of your billing cycle. That said, utilize all your InMail credits, as they remain valid only until the end of your current billing cycle.

As far as LinkedIn's refund policy for Sales Navigator is concerned, refunds are not typically offered except in certain specific situations and jurisdictions, as outlined in their LinkedIn refund policy documentation.  So, it's essential to review the policy carefully before making your purchase decision.

Is LinkedIn Sales Navigator cost worth it? - Pros and cons

Is LinkedIn Sales Navigator cost worth paying for? Let’s go through the pros and cons of using Sales Navigator for your business outreach to help you make an informed decision. 

Pros

Cons

How to make the best use out of LinkedIn Sales Navigator cost?

To make the best use out of Sales Navigator’s Cost, follow these recommendations:

1. Set Up Your Sales Navigator Account: If you haven't already, sign up for Sales Navigator and ensure your account is properly set up with your target audience and preferences.

2. Define Your Ideal Prospects: Use Sales Navigator's Account and Lead filtering options to define your ideal customer profile and buyer persona based on various criteria such as industry, company size, job title, location, etc.

3. Save Search Preferences: Once you've defined your ideal prospects, save your search preferences for easy access and future reference.

4. Utilize Lead Recommendations: Sales Navigator provides lead recommendations based on your saved preferences. Review these recommendations regularly to identify new prospects.

5. Engage with Insights: Use Sales Navigator's insights and updates to engage with prospects in meaningful ways. Comment on their posts, share relevant content, and interact with their activity to establish rapport.

6. Send Connection Requests: With third-party LinkedIn Automation tools like Skylead, automate the process of sending personalized connection requests to your identified prospects on Sales Navigator. Craft compelling messages that resonate with your target audience.

7. Utilize InMail Messages: Leverage Sales Navigator's InMail feature to send direct messages to prospects who are not in your network. For a more efficient outreach automation process, Skylead can help streamline this task.

8. Monitor Prospect Activity: Keep track of your prospects' activity on Sales Navigator, including profile updates and interactions.

9. Follow Up Consistently: Use Skylead's Smart sequences to automate follow-up messages and nurture relationships with prospects over time. Personalize your outreach efforts based on prospect engagement and feedback.

What Is The Difference Between LinkedIn Premium and Sales Navigator?

LinkedIn Premium and Sales Navigator are both subscription services offered by LinkedIn, but they serve different purposes.

LinkedIn Premium is for individuals who want to improve how they connect with others and find jobs. It gives you extra features like making your profile more visible, seeing more about other people's profiles, and sending more messages. You can also see who checked out your profile, learn about job postings, and take online courses.

Sales Navigator is for salespeople and teams who want to find leads and build relationships for their business. It helps you search for potential customers based on things like company size and industry. You can also message people directly, even if you're not connected.

That said, if you're focused on your own career and networking, LinkedIn Premium is better.  But if you're in sales and need to find clients, Sales Navigator is the way to go.  It just depends on what you're trying to achieve in your work.

FAQs

Can you add more licenses for Sales Navigator Advanced?

Getting more licenses for Sales Navigator Advanced is easy.  Once you've paid or used a free trial, you can simply add more licenses whenever you want. 

Are there any resources available to users as a Sales Navigator customer?

As a Sales Navigator customer, users have access to a variety of resources to maximize their experience with the platform. These resources include multiple platforms and tools designed to help users get started and make the most of Sales Navigator.  Whether it's learning materials, support forums, or tutorials, Sales Navigator provides ample support to ensure users can effectively leverage its features for their sales efforts.

Elevating Outreach: The Power of Sales Navigator & Skylead

Despite its limitations, investing in Sales Navigator can be beneficial. 

The platform offers advanced features for lead generation and relationship management. However, users may encounter challenges when it comes to outreaching manually. 

So, to address this issue, you can leverage LinkedIn automation tools like Skylead alongside Sales Navigator to enhance your outreach. With Skylead, you can streamline multichannel outreach campaigns and maximize touchpoints with leads for a better overall outcome.

While LinkedIn Sales Navigator cost may seem steep, the value it provides in improving our sales efficiency and targeting prospects effectively can outweigh the investment. Ultimately, the decision to invest depends on our specific needs and goals as a business.

Despite the countless platform options, finding leads on LinkedIn sometimes might seem like the Wild Wild West. 

And yet, everyone is there. Networking, self-branding, promoting services, and searching for leads for their businesses. 

However, in the sea of professionals and decision-makers, it is a quality lead that is hard to find. And if you make it, that’s already a job half done right there. 

With the premise that your LinkedIn profile is already optimized, something that we cannot stress enough though, let’s move on to 5 hacks for finding leads easier (and smarter). 

Therefore, whether you are running out of ideas for prospecting on LinkedIn or you are just sailing into these waters, we’ll show you: 

• 5 hacks to find leads on LinkedIn easier (and why they work);
• A concrete example for each hack (so you know how to put it into practice);
• How to use each hack for personalization once you find leads (aka templates). 

Let’s get down to business. 

Approach attendees of a specific LinkedIn Event

The first hack to find leads is to target members who attended a specific LinkedIn event. 

However, you need to be smart about it. As a professional in a certain industry, you are most likely to attend LinkedIn events that enhance your knowledge and skills or simply benefit the industry you are in. 

Now you need to start thinking the other way around. Take some time to attend a LinkedIn event dedicated to your target clientele. Not only is this the perfect place to find leads, but it also gives you valuable insight into their needs, doubts, and opinions. The knowledge you gain from attending a LinkedIn event of this kind can help you grow your business in the right direction. It can also serve as an excellent way to personalize your outreach and give an impression to the leads you found that you’ve done your research. Because you most certainly did.

How to find leads who attended a specific LinkedIn event

Open your LinkedIn profile. Search for the event which attendees you would like to target. 

There are two ways of searching LinkedIn events: 

1. Type in the name of the specific event in the LinkedIn search engine (in case you already attended one, and you know where to find your leads).
2. Run a blank search. It leads you to the “Events” button option. You will get a full list of all future LinkedIn events. Do a little research on an event that you think might work out for finding qualified leads. Use keywords to narrow down your search. 

Step #1 Attend the event. 

You won’t be able to see LinkedIn members who joined a specific event unless you sign up for it as well. Know that you can approach attendees before and after the event. However, as mentioned above, it is beneficial to your outreach to attend it for real and then do the outreach. 

Step #2 Filter the attendees

In case there are too many attendees, or you simply want to put in an extra criterion, go ahead and narrow them down by using LinkedIn filters. 

Step #3 Copy - paste the URL to Skylead 

Unless you want to reach out to each lead you found manually, copy-paste the URL into Skylead’s Campaign Creator. 

Click “Next” and create your outreach campaign according to your business needs.

Template

This template is dedicated to personalized Invites to Connect on LinkedIn. However, you can reference a certain LinkedIn event both you and your leads attended in any type of outreach (LinkedIn, Email, or a multichannel one). 

Hello {{Name}},

I saw that you also attended Influential storytelling for Sales Leaders. I find inspiring prospects through storytelling a true superpower. Have you ever used this skill for sales purposes?

Anyways, I would love to connect!

Find leads via LinkedIn Poll

LinkedIn Polls are the new content on the rise that is undoubtedly taking over our feeds. As such, it became convenient for finding leads, as well as gaining valuable insight into industry tendencies, needs, and expectations. Additionally, LinkedIn is encouraging this type of content, and therefore, it awards LinkedIn Survey with high organic reach and visibility. 

If you approach LinkedIn Polls with the goal of generating leads from it afterward, define well what questions can make your target audience engage. Also, for a clearer insight, have in mind that you can conduct different polls for different groups of potential clientele (segmentation) or examine the same aspect through several different polls.

How to use LinkedIn Poll to find leads

Step #1 Create a LinkedIn Poll 

• Go to your LinkedIn home page. 
• Click on “Start a Post”. 

• Then on the graphics icon. 

• Type in the question. 

Offer a minimum of two and a maximum of four answers. Set up the timeframe. It can last for a day, three days, a week, or a maximum of three weeks. 

• After you’ve done setting up the LinkedIn poll, the “Done” button takes you to create an accompanying LinkedIn post. 

• Make a brief appealing introduction to your survey or give an extra explanation, if necessary. This is optional. If you wish, you can post the Poll as it is.  

• In the bottom right corner, there is the option of allowing comments or customizing who can post on your Survey. 

• Click on “Anyone” and then choose one of the following options. 

Wait until the poll is over to find leads. 

Step #2 Choose the leads you want to target

As mentioned above, this type of content can be quite a gold mine. Once the survey is done, choose if you want to scrape all participants or just those who answered a certain way. 

If you’ve never used Data Miner, here is a complete guide (section 3 in the Table of Contents) on how to use it to scrape data from a LinkedIn poll (in this case). Once you’ve downloaded all data in a CSV file, you can go ahead and reach those leads. 

Step #3 Upload the CSV file containing the leads’ URLs in Skylead

Unless you want to reach each of your leads manually, which we believe is a pretty arduous task, use the CSV file with the leads you found to make a campaign in Skylead. 

Go ahead and proceed with Skylead’s Smart Sequences for a quality outreach. 

Template

Using reference to a LinkedIn Poll in the Invite to Connect (or any other type of message) is exclusively available to the creator of the LinkedIn Survey. They are the only ones who can find leads who attended and scrape their profile URLs. That’s why your template can go something like this: 

Hello {{Name}},

Thank you for participating in my poll. It is so interesting that you never personalize your Invites to Connect. Does this affect your acceptance rate? I am curious to know more.

Anyways, I would love to connect! 

Find leads through yours or other people’s content

Driving leads through articles and posts on LinkedIn, whether yours or somebody else’s might be the next best thing about the platform. 

When we talk about LinkedIn content, it includes anything from articles, and posts, to LinkedIn Polls (see above). If we put articles aside, that are subject to the laws of B2B SEO and importance, the second best thing to find leads on LinkedIn is through posts. 

Even though the character limit went from 1300 to 3000, the most beneficial advice we can give you is that quality matters. And from the very start. When writing a LinkedIn post, bear in mind that you only have 210 characters at your disposal to make someone click “See more”. The best tactic is to write content that brings value from the beginning to the end. It is the most proven way that your leads will engage with it. 

How to find leads who engaged with a certain LinkedIn post 

Step #1 Find the post with the right leads

Just like with LinkedIn Polls, find or create LinkedIn posts that first and foremost make qualified leads engage. To do that, you need to adopt your target audiences’ perspective. Here are three ways to find leads through LinkedIn content and turn them into prospects: 

• Check if any of your connections have published posts that could benefit your LinkedIn lead generation;
• Inquire which LinkedIn influencers could take you to a qualified target audience. Check their posts to find leads; 
• Create a LinkedIn post yourself. 

Step #2 Opt for Post Engagement Campaign in Skylead

In all the above cases, the process of collecting data is the same. In the top right corner of the post, click “Copy link to post”. 

Paste it in the Skylead’s Campaign Creator. 

This type of campaign is called “Post Engagement”. It will be automatically selected after you’ve pasted the link.

From here on, create a campaign that works for your business goals. 

Template 

If using automated outreach, have in mind that Skylead can scrape up to 2500 members who reacted (not commented) to a certain LinkedIn post. As mentioned before, it could be yours or other member’s content. Making a reference to the post or the part of it that impacted you most can be a great way to your lead’s Inbox. It can be something as simple as:

Hello {{Name}},

I saw that you are also a fan of Robert Rose from The Content Advisory, and just wanted to connect.

OR

Hello {{Name}},

I saw that you also liked Robert Rose’s post on personalized advertising. It is a thin line indeed between using customers’ data for relevant advertising and its misuse, don’t you think so?

Anyways, I would love to connect. 

Target LinkedIn group members 

LinkedIn Groups are the perfect place to find leads. They indicate in the most direct way the area of interest of your potential prospects. Rumor has it that LinkedIn groups are dead. However, the truth is that it can be a bit challenging to find those with relevant content and engaging community within. Either way, many industry professionals find LinkedIn groups an invaluable source for finding qualified leads. 

Anyways, the “Groups” filter is available for Sales Navigator users only. 

How to use LinkedIn Groups to find leads

Open Sales Navigator’s “All filters” option. Choose “Lead Filters”. 

Scroll all the way down. Click on “Groups”. 

Type in the name of the group. Sales Navigator will automatically suggest other groups with the same or similar topic. 

In the top right corner, you immediately have an insight into the number of leads you found. Go ahead and narrow them further down. Use any of the other available Sales Navigator filters until you find leads that you consider most qualified. 

For a step-by-step guide on how to target members of a LinkedIn group, click here. 

Copy-paste the URL of your final lead search to Skylead’s Campaign Creator. 

Make a campaign according to your business needs. 

Template 

Whether you decide to reach out to all members of a LinkedIn group, or to filter them additionally, referencing a LinkedIn group you are all part of is a good way to get your acceptance rates up. 

Hello {{Name}},

I am also a member of the LinkedIn Social Selling group on LinkedIn. I often post about sales and prospecting, so I saw the value in us connecting. Hopefully, you’ll see it as well.

Have a great day!

Original Sales Navigator filters to find leads

Sales Navigator filters give you so many options to find exactly who you are looking for. With 24 “Lead filters” at your disposal, the sheer quality of your leads improves instantly. 

However, there are 7 Sales Navigator hacks that lead generations expert use for finding leads that most likely convert to prospects. 

Hack #1 Spotlights filter 

Not only are these members more active on LinkedIn, but the 5 Spotlight filters are excellent for personalizing your Invites to Connect. 

You can: 

• Congratulate a lead on changing their job in the past 90 days;
• Being mentioned in the news;
• Reference a post they made on LinkedIn;
• Point out an experience you share;
• In case they follow your company on LinkedIn, but are not your clients, they might be in the research phase of their buyer's journey and are interested in what you have to offer. Reaching out first might work to your advantage. 

Hack #2 Boolean Search

Boolean Search is available for both LinkedIn Premium and Sales Navigator. 

It implies combining keywords with modifiers such as AND, NOT, and OR to produce more relevant results. The three operators (AND, NOT, OR) must be written in uppercase. You can use it for Keyword, Company, and Title filters. It is mostly being used for Keyword filters. 

• AND - it shows leads that meet both criteria. For example: if you put Manager AND Sales, it will find leads that meet both criteria on their LinkedIn profile.
• OR - it shows leads that meet one of the criteria. For example: if you put CEO OR CFO, it will find leads that hold one position or the other. 
• NOT - put it before the keyword to exclude this criteria from search. 

Combine these for advanced search. 

(Copywriter OR “Content Writer”) AND “Content manager” AND Writer 

The results will show one of the criteria from the parentheses (or both) and the other two. 

If you have more than one word, make sure you use quotes.

Hack #3 Exclude leads 

When generating leads on LinkedIn, have in mind that you can exclude some of them from search results. 

Not all the filters support this option, but the majority do.

Hack #4 Create a Leads List 

After you’ve narrowed down your search by using the necessary filters, go ahead and handpick leads. As you may see, the Leads List option assures the major quality of leads. Not only are they being selected through the Sales Navigator advanced filtering, but are also manually added. 

Once you find leads, click the “Add to list” option in the top right corner of each of the lead’s profiles. 

Or, select the leads you want to add by checking the box on the left, by the lead’s profile picture and then click on “Add to list” at the top of your search. 

You can add your lead to the existing list or “Create a Leads List”. 

Use a Leads List in your automated outreach with Skylead.
Click on the Leads List option in Sales Navigator to see your lists. 

Choose the Leads List. Copy-paste the URL to Skylead’s Campaign Creator. 

Go ahead and create a campaign according to your business needs. 

Hack #5 Use alerts 

In the top left corner, click on the “Sales Navigator” or the “Home” option. 

You have insight into all updates regarding the leads you saved in your list. 

This is information that you can use to manually personalize the outreach. You will always get real-time updates regarding the leads you found that are valuable for your business. 

Hack #6 View similar 

Find leads that match your Buyer Persona criteria best.  Once you’ve found them, pick one and click on the three dots in the top right corner. Choose “View Similar”. Sales Navigator will find up to 100 LinkedIn members as similar to your Buyer Persona as possible. 

Once Sales Navigator has done the research for you, go ahead and save it in a leads list following the instructions mentioned above. This way, you are able to use the leads you’ve found in Skylead. 

Hack #7 Custom lists 

Here is a hack that not many people know. 

First, use Account Filters to find companies that are your qualified potential customers.

Manually pick and choose the companies you want to be part of your Accounts List. The process is the same as with the Leads List. 

Then, use this Account List in the Lead filter “Custom Lists”. It will take into consideration all people who work in those companies. You can narrow them down additionally by using, for example, the “Title” filter and target only the companies’ decision-makers. 

Additionally, this filter supports the “exclusion” option. 

By choosing to exclude a certain list, we are able to find leads according to the other filtering option while excluding those that are already part of a list or previously reached out. Or if for any reason you want to exclude reaching out to your competition, this is kind of a Sales Navigator’s blacklist. 

Summary

Yes, these are the 5 hacks that the industry leaders use to find leads on LinkedIn. 

• Approaching attendees of certain LinkedIn Events;
• Creating LinkedIn Polls with the goal of finding leads;
• Using other member’s or your lead generation aimed content to find leads;
• Targeting LinkedIn group members;
• Applying Sales Navigator top filtering hacks to find highly qualified leads. 

But at the end of the day, all is fair in war, love, and well ... in lead generation. 

That's why you should get as creative and fearless as possible when finding leads for your business. All you need to have is to know the value of your product, a clear vision of whom you need to target, and of course, Skylead as your faithful companion. 

We cannot guarantee the value and the vision, but Skylead we can. So, try Skylead for free and see all the options at your disposal to find leads faster and easier. 

You finally decided to go for Sales Navigator and take your LinkedIn prospecting and Generation to the next level.

By having 24 “Lead” filters at your disposal, the quality of your prospects will surely skyrocket, and so will your sales. 

Now you are like a kid in a candy shop. 

But there is that one filter that caught your eye as you realized it suits your business needs the best - targeting members of a LinkedIn group. 

Target LinkedIn group members: Where to start from

We care how you do your Lead Search. Knowing how to narrow down your audience to those who will truly be interested in doing business with you can require quite a skill. 

So, sit back and let us guide you step-by-step through the “Targeting members of a LinkedIn group” filter (better known as the “Group” filter 🤣). 

First, open your Sales Navigator and click on the “Lead filters” option. 

The drop-down menu with filters will appear in the following format, so scroll down and choose “Groups”. 

How the Sales Navigator "group" search works

Click on “Find people in groups” and type in the name of the LinkedIn group which members you want your campaign to be aimed at. 

You can target a specific LinkedIn group or multiple groups.

For example, if you type in “LinkedIn Social Selling”, other groups will pop out suggesting that you can target even more of them. 

Furthermore, in the top right corner, you will immediately have an insight into how many members this LinkedIn group has. That is, how many leads your campaign will be aimed at. 

The good thing about Sales Navigator filters is that you can go ahead and further narrow down your search since most likely you don’t want to reach out to all of the members of a selected LinkedIn group. 

You can use any of the remaining 23 “Lead” filters, and include, but also exclude (something that not many people know!) certain prospect types. Not all of the filters support this option, but the majority does. 

Check this out. 

For example, we decided to go with CFO members of the targeted LinkedIn Groups but excluded those with a CEO title. 

So lit! 

And how about the Boolean search? 

Some filters allow the so-called “Boolean” search. It combines keywords with modifiers such as AND, NOT, and OR to produce more relevant results. 

What if you are not happy with the search result? 

Once you see your search result, it is up to you if you want to change it, extend it, or narrow it down even more. 

Know that at any moment you can use the available Sales Navigator filters until you create a “perfect” audience for the product or service that you are offering. 

If you would like to read a detailed explanation of all filters, check out our Sales Navigator filters guide.

Use Skylead to target LinkedIn group members

Copy-paste the URL into Skylead’s Campaign Creator. In case you did not specify the “Relationship” filter (1st, 2nd, or 3rd-degree connections) beforehand, you can do it directly at the Skylead Campaign Creator page. 

Have in mind that you can use the “Group Connections” option only if you are part of the specific LinkedIn group that you are targeting. 

You don’t need to be a member to reach out to those that are. 

However, it is highly recommended just for the sake of the higher acceptance rate and eagerness to hear you out.

So, what are you waiting for?

Go target those leads, make bad-ass campaigns with Skylead and rock your LinkedIn lead generation! 😎

Email Marketing has maintained popularity over the years. 

It is an efficient way to get new leads, nurture relationships and raise awareness about your business.

With the right strategies, you can gain new customers, as well as develop trust with current clients.

That is, it can become a trusted way to boost sales and grow your pipeline in no time or simply sustain good results long term.

Some businesses have not yet developed tactics for productive Email Marketing. That’s why it is resulting in modest effects or no effects at all. 

Disappointed by sparse returns, some have given up on the idea. Most likely they miseed out on perks provided by a good Cold Emailing strategy. 

But were they right? 

Why is Email Marketing important?

It’s true that in order to grow your business through Email Marketing you need to know a few tips and tricks. However, keep in mind that learning them will be very rewarding.

Did you know that, according to several studies, campaigns that were implemented through email generated significantly more profit compared to ones run through Social Media Networks?

Fact check: A whopping 99% of consumers check their emails every single day. Therefore, the cold mailing is one of the most reliable ways for businesses to develop relationships and boost sales.

Investing a single dollar in Email Marketing brings a return on investment of 40 USD.

Check how much better it rates compared to other forms of Digital Marketing in the chart below.

Knowing just how profitable Email Marketing is, makes learning the right methods definitely worthwhile. Additionally, with the right tool, you are guided through the experience with the utmost care provided by our Customer Support Team and cutting-edge technology.

With Skylead, you can send up to 100 emails per day. However, we always recommend starting off with a lower number, so that your emails don’t finish in a Spam folder.

Contacting leads through email is for sure the most sustainable way to reach more people over time. 

So, how do you start Email Marketing or improve existing strategies?

We’ve prepared 10 tips and tricks to help you boost your sales via email and help you achieve the best results.

1. Understanding your audience

When starting out with Email Marketing, it’s crucial for you to understand your target audience.

Who are they? 

What do they like? 

How can they benefit from your services or products? 

After you answer these questions, it will be much easier for you to figure out the perfect way to reach out to them. You will be able to find the tone your audience will enjoy, one that will truly captivate their attention.

But, wait, that seems like a lot of work!

Don’t worry. With Skylead’s state-of-the-art tool, the process of targeting is eased to the extent that building your perfect customer pool will take less than 5 minutes. 

With Sales Navigator filters, you can do the prospecting on LinkedIn, and find leads according to their location, employment, connection degree (1st, 2nd, or 3rd degree), position, used keywords, groups, and much more. In other words, you can narrow down your ideal audience to decision-makers who will benefit from your services big time. 

And this is the part of LinkedIn Lead Generation done right. 

Also, have in mind that writing a copy that will be relevant to your target market is now pretty simplified. It will for sure result in a higher response rate compared to generalized Email Strategies.

2. Expanding your mailing list

Many people make the mistake of thinking that putting a form on their website and hoping that visitors sign up will be enough to expand their Mailing list.

Unfortunately, it doesn’t really work that way. 

In order to really build an extensive network of potential clients, you’ll either need some time and creativity to get more leads, or you can rely on our innovative Email Discovery feature. It will help you access the email addresses of the most important people related to your industry in just a few clicks. 

Skylead’s Email Discovery feature brings the possibility of collecting personal email addresses, incorporated in a lead’s profile, or even a business email.

The alternative is creating lead magnets that will help you receive email addresses. Give something for free in exchange for contact details. It can be a free ebook, a case study, or a product sample – really anything potential customers might find valuable enough to hand out their email address. 

Ture, this can take quite some time and resources. But, if you’ve already managed to acquire a rich source of contacts, make sure you make the best use of it.

3. Nurture relationships 

In order to reap the most benefits of your EM strategy, it will be necessary to build a relationship with people and companies from your contact list. 

You can achieve this by sending out regular emails and follow-ups. These need to keep the interest of respective clients, which is crucial for boosting your sales efforts. 

It’s not easy to manually send emails to each contact on your list. We understand that you’re already busy building your business and don’t have enough time to allocate to that part.

That’s why we in Skylead developed a tool that can help you save up to 7 hours a day. Skylead is there to send multiple emails, customize automated messages, and schedule your follow-ups. Furthermore, it is providing a well-organized dashboard and inbox, ensuring you never miss a single message.

4. Segment your mailing list

Not every offer will be equally interesting to your entire list. That’s why segmenting the list is a very important step. It can help you keep your efforts engaging by only sending relevant information. 

The sublime labeling option in Skylead’s inbox allows you to best segment your recipient list using easy-to-use sticky notes, helping you provide a tailored experience for your subscribers. 

Segmenting your lead list will help you speak directly to your consumer. You will be able to provide them with engaging content that will keep you out of the spam box.

5. Mix up your campaigns by using different outreach channels

You’re used to having Skylead on your side with LinkedIn steps such as Connection Invites, Messages, View & Follow Options, and LinkedIn InMails, but we don’t want you to stop there.

No, we want you to use the full potential of our Sales Engagement tool! It is here for your business to shine. 

Email, as a powerful form of Direct Marketing, is now integrated into our platform, allowing you to set up a campaign with LinkedIn located steps but now also send your messages via email.

And the best thing is – you can mix emails with every other step there is.

6. Test, test, test

Skylead helps you run multiple campaigns where you can comfortably run A/B tests to figure out the most efficient approach for you.

Try it by pitching two campaigns A and B, to slightly different target groups, with slightly different messages and see how they will react. Track the outcome and find what works best for your business.

Also, there are target groups that are naturally more OPEN for InMails. Make sure to not forget that feature.

By combining all the features and options Skylead offers you, you’ll be more than able to run a good test.

7. Ask for feedback

The best way to keep prospects from your Mailing list engaged is to ask them what they’d want. 

Sounds too simple? 

Well, people love to be included and appreciate the effort to accommodate their needs. Therefore, asking them about things they’d like to see in your newsletter or suggestions regarding your product/service will not only provide you with helpful information, it will also make your contacts feel appreciated. 

That way, your contacts will be interested and invested, making it more likely that they’ll reply or hopefully make a sale. As soon as they see you care about their opinion, they’ll be twice as likely to engage with you.

8. Warm up your cold emailing

What better way to keep your audience engaged than to find a way to speak directly to them? 

Just because you automated sending, it doesn’t mean you should write them as if you’re speaking to a large group, disregarding their personalities and needs. 

Skylead is bringing you a great way of designing your messages so they seem as if every single email was aimed directly at that particular person. 

Wondering how to do that? We got you covered! 

Use tags in a message and include details such as first and last name, occupation, years of experience, education, and other relevant data to add warmth to your cold emailing. 

Use behavioral data to craft emails that resonate with your contacts and potential clients. 

9. Create a highly enjoyable customer experience

It’s worth repeating that impersonal ads, promotions, and sales pitches in emails make a lousy customer experience. 

How can you do better, you ask? 

Put yourself in the shoes of the receiver. Would you be annoyed or entertained by the content?

Our technology will instantly pause the automation if someone replies. This will give you space to decide whether it’s okay to continue the sequence. If so, you can get a lead back to the campaign.

That’s how we nurture sequences based on leads’ actions and prevent them from sending unwanted emails if they state they are not interested.

10. Add an extra something

Show your subscribers you care about them by including an extra token of affection. 

Try Skylead’s awesome Image Personalization feature that will add some color to plain text, making them even more appealing to potential customers.

Choose between our funny, or even corpo visuals if you like, and include details such as the recipient’s name, occupation, workplace and more, to make a cool addition to brightening their day. 

You can choose from a variety of templates we’ve prepared for you or simply import some of your images, to really stand out from the crowd and multiply your response rate. 

One way to grab the attention of your audience is to also congratulate them on holidays for New Year by including your logo and recipient’s name to a cool, personalized card – what better way to nurture your relationship with clients than send them a cool e-card and wish them good luck. 

Read more about our new Email Automation & Image Personalization features here.

And, of course, if any questions arise you can always count on us to chat it through.

Thank you for reading and stay tuned for more blogs.