What is hyper personalization and why is it so important nowadays?
Explained in a simplified way, hyper-personalization is the use of data to ensure more targeted and meaningful interactions with customers that lead to delivering relevant content, products, and service information to each user.
In a world where automation started to result in generic and impersonal outreach, personalization helps you differentiate from your competitors and connect to your future leads and/or clients on a higher level.
That being said, Skylead goes far beyond mere automation software. It takes personalized marketing a step further and helps humanize one-to-one communication.
Wanna know how?
1. Define who you are trying to communicate with.
Targeting is the first and most crucial step of every personalized outreach, lead generation, and finally a successful campaign.
Skylead is no exception to that rule.
So, define your audience to start with!
LinkedIn gives you a rather convenient option for filtering your potential leads. You can do it by any keyword, geography, postal code, first and/or last name, school, seniority level, years of experience, etc.
However, there is more to it!
Let’s say you have your private lists of contacts and their email addresses and/or LinkedIn profile URLs. These people are your target group and you want to take advantage of the existing files.
Skylead supports importing CSV documents and it automatically extracts all the necessary information for your campaigns.
No need to insert that super long list of names and other info manually!
2. Now use Skylead to conquer that personalized mass outreach!
Once you have identified or imported your target audience, it’s time to choose among numerous variables and personalize the first wave of your mass outreach.
How do you do that?
There are 8 basic variables to insert and combine in your messages:
- First name;
- Last name;
- Current company;
- Years in the current company;
- Total Career Position Count;
- Total career years;
- College name.
However, if your CSV document contains extra data on your leads, use them as custom variables when reaching out.
You write out a message, insert basic or custom variables where you need them, and information gets automatically pulled from the selected accounts/CSV files.
In case some of them are not available, there is an option of manually filling in the replacement.
See? We have a solution for everything!
3. New emailing feature alert! New emailing feature alert!
Aside from sending connection requests with personalized messages, follow-ups, free InMails, Skylead now has the option of reaching out by email in case your contacts don’t reply on LinkedIn!
You can run, but you cannot hide!
Set up one email template, personalize it like you would have done it with LinkedIn messages and InMails, and just like that create workflows for different scenarios!
Plus, if you don’t have your target audience’s emails, thanks to Skylead’s Discovering Emails Feature, there is always an option of automatically extracting their emails and building your own extensive contact list of potential clients.
Let’s sum it up for a moment.
Now you have the option to:
- Discover business emails and collect personal ones;
- Send follow-ups via email;
- Keep in touch with leads and keep them updated via emails;
- Use our Image and GIF personalization feature for fun occasions – wish them a happy holiday season, birthdays, anniversaries, and so on.
4. Unless you want to be taken for a creeper, timing is everything!
Whether you are reaching out to your clients for the first time or you are following up with them, set up a reasonable time in between messages. Not only will it give the impression of manually-performed communication, but you won’t seem pushy and obnoxious. You want your future leads to confide in you and your product/service, not to try running away from it as far as possible.
Pay attention to your and your client’s time zone, work hours, holidays, and similar. It will give that extra touch of manually-performed communication.
Fortunately for you, all of this can be automated on Skylead. Several clicks and you won’t need to keep track of it on the side.
5. Stand out with Image and GIF hyper personalization.
Are you in a creative business? Or do you just want to spice it up and break the monotony of the dull, old-fashioned messaging?
If yes, we, of course, have a solution for that too!
Whether you would like to wish your clients happy holidays or make a fun campaign/job opportunity announcement, your interaction can get more interesting and appealing by adding hyper-personalized Images and GIFs.
Why do we call them “hyper-personalized”, you wonder?
Because it is such a flexible tool that can import and include the previously-mentioned basic and custom variables and place them on Images and GIFs. These appear right after the text and are there to spice up the message, make your recipients smile, feel taken care of.
Show them you went that extra mile for them!
Can you imagine how much you would stand out virtually in the always more competitive world of marketing and communication?
Wanna know more about how Skylead will help your business skyrocket?
Feel free to reach us out on the Support Chat and we can schedule a Success Call to discuss how you can benefit from Skylead the most.
In case you are our new potential user, book a quick demo with someone from Skylead’s team and we will be more than happy to find a solution that fits your needs best.