Nowadays, to get qualified prospects, you need a detailed plan and a few B2B prospecting tools. 

A detailed plan will make your lead generation smoother and increase your conversion rate. At the same time, B2B sales prospecting tools help you speed up lead discovery and lead management tasks that would otherwise take up much of your time.

The most widely known prospecting tool is, of course, LinkedIn, the #1 professional social media platform that encourages B2B interactions. Even though LinkedIn prospecting is the best way to find new prospects, a lot of manual work is still involved, such as finding their contact information. 

That said, there are other B2B prospecting tools that can help automate this process for you. And today, we’re bringing you no less than 18 of the best ones for you to analyze!

Disclaimer: Text and table updated on March 5th, 2025.

As a cherry on top, we’ll introduce you to 6 types of sales prospecting tools to help you decide which type(s) is the one you need.

Stick around till the end, as some of the options we’ve included are also free.

What is sales prospecting?

Sales prospecting is the process of identifying potential customers who might be interested in your product or service and then nurturing them into viable sales opportunities. At its core, prospecting is a proactive approach that consists of 3 main parts:

• Research
• Qualification
• Outreach (lead nurturing)

1. Research

This is the stage where you gather data on potential leads. It involves identifying companies and individuals within them that match your Ideal Customer Profile (ICP) and Buyer Persona.

During the research phase, you typically:

• Explore public records, social media, and business directories.
• Use B2B prospecting tools to collect information.
• Identify business decision makers within target organizations.

2. Qualification

Not every lead will be a good fit for your business, and that’s a fact. 

That’s why the qualification stage exists—to help you determine which ones have the potential to become paying customers.

Here, you:

• Evaluate their needs, budget, and decision-making process.
• Use criteria such as company size, industry, and past buying behavior.
• Prioritize leads based on how closely they match your ICP and their readiness to engage.

3. Outreach

After gathering and qualifying leads, it’s time to reach out and start building relationships.

For the cold outreach part, you can use LinkedIn, email, or combine both as part of the multichannel outreach strategy. You can also do it manually or on autopilot, courtesy of LinkedIn automation tools and cold email software.

But we’ll get to that in a bit.

What are B2B prospecting tools?

B2B prospecting tools are software designed to automate otherwise time-consuming prospecting activities, giving you more time to nurture qualified leads and close the deal. 

Speaking of specific prospecting activities, using these tools, you can:

• Build prospect lists
• Find their contact information
• Qualify prospects
• Schedule meetings
• Nurture them to conversion
• Manage deals

Some tools aim to cover multiple aspects of prospecting, whereas others specialize in specific parts of the process.

Thus, we divided the B2B prospecting tools into 6 different categories based on what they can help you do.

1. Social media prospecting tools

Social media prospecting tools, as their name suggests, are tools that help you find prospects on social media directly. In B2B, that’s typically LinkedIn and X. Most of these take the shape of Chrome extensions, which collect information as you browse these platforms. 

However, they aren’t the safest to use on LinkedIn. As you may know, LinkedIn is against using automation tools. And seeing as Chrome extensions inject code into the platform, they can easily detect when someone is using them. Thus, if you don’t want to get your LinkedIn account restricted, you may be better off using software that’s cloud-based and doesn’t inject code into LinkedIn.

2. Data scrapers

Similarly to social media B2B prospecting tools, data scrapers are designed to automatically gather information, but across the web. These tools crawl websites, directories, and other public sources to extract useful data (e.g., emails, phone numbers, company details, etc) to help you build detailed prospect lists. They are also typically Chrome extensions.

3. Data enrichment tools

The first 2 tool types are meant to help you find the information. Data enrichment tools, on the other hand, verify the accuracy of that same data—especially emails. Why is verifying emails, in particular, important? Because sending messages to invalid addresses can lead to bounces, which risk your domain reputation and hurt your overall outreach efforts.

4. Outreach automation software

You've got the verified prospecting list, and it's time to finally start reaching out to the individuals on them. The thing is, these lists can be extensive, and doing it manually can take weeks, if not months. That's why you need outreach automation software.

These tools allow you to scale your outreach across multiple channels on autopilot and save hours weekly at the same time. Not to mention, they also help you monitor your results since most come with advanced analytics tracking. Some even come with built-in inboxes that keep all your messages—regardless of the channel—in one place, so you can keep the conversations going without going back and forth between the platforms.

5. Sales intelligence platforms

Sales intelligence platforms use predictive prospecting (a type of machine learning) to track buyer signals and deliver actionable insights.

As such, they:

• Monitor when prospects are actively researching or engaging with products.
• Use advanced algorithms to sift through large amounts of data.
• Identify and prioritize prospects showing clear intent.
• Provide detailed reports that reveal market trends, competitive activity, and behavioral patterns.

In other words, these platforms turn complex data into clear insights that empower you to close deals faster.

6. Customer relationship management (CRM) systems

CRMs are not B2B prospecting tools in a traditional sense, meaning they don't help you find or contact your leads. But we did say that the sales prospecting phases cover 3 parts: research, qualification, and outreach. Well, the best CRM software for sales ties all these together. They centralize all your prospect and customer data to make sure every conversation, follow-up, and deal is tracked in one easy-to-access place. You can also connect them to your other prospecting tools to manage your pipeline efficiently and never let a lead slip through the cracks.

Benefits of using B2B prospecting tools

Ok, so you know what sales prospecting tools are. But why use them?

Because, with them, you can expect:

• Improved efficiency & results - They cut out manual tasks and speed up research so you can close 3 times the deals.
• Higher-quality prospects - They help qualify leads, making sure you’re targeting only the best matches for your business.
• A larger pool of prospects - With access to large databases and real-time insights, they help you uncover individuals that you might otherwise miss.

18 best B2B prospecting tools you need in 2025 [+free options included]

And that brings us to the best 18 B2B prospecting tools.

To clarify, all tools listed below are software as a service (SaaS), which means they are entirely delivered over the Internet and are accessible from anywhere on the planet. 

This makes them suitable for anyone interested in sales and marketing automation.

1. Skylead - Best for B2B prospecting overall

Prospecting stage to use it for: Initial outreach and lead nurturing

That’s us! 🙂

But despite that, Skylead is truly one of the best prospecting and sales outreach tools on the market. 

It’s a LinkedIn automation and cold email software that helps you find your B2B leads’ data, maximize touchpoints with your leads, and, therefore, reach them faster. 

How?

Firstly, Skylead connects to LinkedIn Premium, Sales Navigator, and Recruiter accounts. This means individuals can search for prospects via these platforms and import them directly into a Skylead outreach campaign.

Of course, this doesn’t mean you need to search for prospects manually. Rather, you only need to give it the URL to one of the following:

• LinkedIn, Sales Navigator, or Recruiter search
• LinkedIn post
• Sales Navigator lead list
• Recruiter pipeline
• Recruiter talent pool

…and it will automatically extract the leads and pull them into a campaign.

Alternatively, you can import your sales leads via a CSV file or API.

Secondly, Skylead can find and double-verify your B2B leads’ emails without being connected to them, courtesy of a native email discovery & verification feature.

Once you’ve got the leads’ emails, you can use them to engage in unlimited email outreach. Namely, you can connect as many mailboxes as you want to the tool. Then, it will auto-rotate through them to help you send tens of thousands of emails a month at no extra cost.

But instead of using the email channel alone, why not combine it with LinkedIn? After all, with this multichannel outreach approach, you can maximize getting in touch with every lead. Luckily, you can do just that with our Smart sequences.

Smart sequences are a type of outreach sequences that combine LinkedIn and email actions with if/else conditions to form coherent outreach flows that unfold according to leads’ behavior.

The supported actions and conditions are as follows:

There’s no right or wrong way to build your Smart sequence; you can build it any way you like! But if you’re doing it for the first time, we advise you take a look at some of our proven-to-work Smart sequence templates for guaranteed results!

To further boost your outreach, we’ve got a native Image & GIF personalization feature. Using it, you can improve your response rate by 76% and more!

Pricing

Skylead has an All-in-one pricing plan of $100 per seat/month. In other words, you get all the features we offer, plus InboxFlare, at a single price.

Curious to see how it all works? Sign up for our 7-day free trial to test out all of Skylead’s features and then some!

2. LinkedIn Sales Navigator - Best for sales prospecting on LinkedIn

Prospecting stage to use it for: Research

LinkedIn Sales Navigator is a Premium subscription plan built for salespeople to discover and connect with the most qualified leads for their business. However, Sales Navigator is different than other LinkedIn Premium plans in that it has its own platform.

It’s considered one of the best B2B prospecting tools for sales and comes with features such as:

• Buyer intent
• Persona
• Save search
• Lead lists
• Sales Navigator alerts
• Smart links
• Lead insights
• Single-click account research

But if we were to pick its standout feature, it’d definitely be LinkedIn Sales Navigator filters. Namely, the platform comes with a total of 29 Lead filters and 15 Account filters, 27 of which are unique to the platform. These are perfect for handpicking high-quality prospects, getting company data, segmenting target accounts, and so on. 

Sales Navigator is powerful alone, but it’s best when used with a LinkedIn automation tool and cold email software such as Skylead. To clarify, you can import leads through a Sales Navigator search result or a Lead list. Once you do, you can create the outreach sequence with the highest number of touchpoints with your leads. 

Pricing

LinkedIn Sales Navigator has 3 pricing plans:

However, bear in mind that these prices don’t include VAT (value-added tax), meaning the exact price for you will depend on your geolocation.

Thus, to inquire more about the LinkedIn Sales Navigator cost, especially its Advanced Plus plan, it’s best to schedule a demo with LinkedIn’s team.

3. Clearout - Best for AI-powered B2B sales prospecting

Prospecting stage to use it for: Research

Clearout is an AI-based sales prospecting tool that simplifies lead generation with its email-finding, real-time email verification, and LinkedIn prospecting features. 

It enables users to extract pre-verified contact information from LinkedIn profiles, Sales Navigator, and its in-app search. 

With bulk prospecting, auto-scraping from LinkedIn, and detailed analytics, Clearout helps businesses save time, improve outreach, and connect with the right prospects effortlessly.

Beyond LinkedIn and in-app prospecting, Clearout helps businesses find accurate leads with pre-verified contacts, a confidence score, and a strict domain check. It also provides an advanced email verification service that performs 20+ validation checks to ensure 99% accuracy and increase email deliverability rates.

Unlike other tools, Clearout ensures that every prospect matches your ICP, increasing engagement and boosting conversion rates. Its built-in data enrichment feature keeps your database fresh by updating contact details in real time, thereby preventing outdated or inaccurate information from degrading CRM data quality.

Clearout also offers both individual and team accounts, making it ideal for enterprises looking to scale their sales prospecting efforts while maintaining data accuracy and efficiency.

Pricing

Clearout has 5 pricing plans for both email verification and email finding:

4. HubSpot - Best for prospecting and lead management

Prospecting stage to use it for: Qualification and outreach

Another tool that is widely used for prospecting and lead management is HubSpot. They offer a free CRM solution to help anyone track their prospect lists and outreach stages. 

This free CRM helps you take complete control of your sales process, starting with creating your prospect lists. Once you import new prospects, Hubspot’s enrichment feature will give you essential company insights. 

Pricing

On top of the above free option, Hubspot also has a paid version within its Sales Hub product, a.k.a. all-in-one sales software.

They offer 2 plans:

While they differ in features slightly, the following are some of the main ones:

• Email sequences and email campaigns;
• ABM tools & tools to automate lead generation; 
• Workflow integration with other apps;
• Target accounts dashboard;
• Website visitor identification to send personalized emails or live chat replies;
• Sales forecasting based on data from contact databases.

5. ZoomInfo - Best for gathering extensive company and contact data insights

Prospecting stage to use it for: Research

ZoomInfo is a B2B database and a Chrome extension used by salespeople, marketing, and talent acquisition professionals. Accordingly, it has 3 pricing plans:

• Sales - offers sales teams company data, such as insights, buying intent signals, and accurate emails and employees’ phone numbers.
• Marketing gives contact information, advanced company insights, and digital marketing solutions for display advertising. What’s more, marketers gain access to plugins, website chat, and forms management for lead generation. 
• Lastly, Talent provides recruiters with advanced candidate search with accurate contact information, candidate alerts, and different engagement apps and integrations.

Keep in mind that it's not entirely necessary to buy contact data from companies such as ZoomInfo, though.

Instead, you can use Skylead's "Email finder & verifier" feature as part of your outreach workflow. This way, you can gather all B2B contact data such as company name, business email & domain.

Pricing

To get pricing for each plan, you must leave your contact information and jump on a call with their sales representative. 

In addition, the word on the street is that ZoomInfo makes contracts with companies, not single users, which implies the pricing is high. So, if a minimum of 3 seats per contract is not for you, you should consider using other solutions.

6. ContactOut - Best B2B prospecting tool for quick LinkedIn contact extraction on a free plan

Prospecting stage to use it for: Research

Inspired by ZoomInfo, ContactOut is a subscription-based Chrome extension database for LinkedIn prospecting suitable for occasional searches.

Namely, it has a free plan that allows you to search up to 5 emails and 5 phone numbers and works for basic LinkedIn profiles only. 

ContactOut’s free plan can also be an excellent way to test the database before committing to a paid pricing plan. 

Pricing

Speaking of pricing, ContactOut has 3 paid plans, billed monthly:

• Email plan costs $49 per user a month. It offers unlimited email searches and up to 300 contact exports. In addition, it gives you access to their email campaign features, which lets you use the platform for outreach as well.
• Email + Phone plan goes for $99 per user a month. This plan offers unlimited email and phone searches. In addition, with this plan, you can verify your prospects’ emails and use its AI email writer for email campaigns.
• Lastly, a customized plan, Team/API provides you with API access, allows for team collaboration, and connects with Recruiter Pro accounts. However, you need to contact their sales reps to get a quote on this one. 

7. Lusha - Best for getting accurate contact details from LinkedIn profiles

Prospecting stage to use it for: Research

Another solution similar to ZoomInfo is Lusha. This B2B prospecting tool helps you find prospects that belong to your ideal customer profile and respective decision-makers. 

Lush does this by accessing your LinkedIn account and using the Chrome extension to scrape your leads’ contact information, like company name or email. 

However, remember that Chrome extensions are not the safest since they inject code into this social media platform. In other words, LinkedIn can easily detect this code and get your account restricted.

Pricing

Lusha has 4 pricing plans, with the following main features:

• Free - 70 credits to enrich contacts and get phone numbers or email verifications. Surprisingly, with the free plan, you even get to automate your email outreach using their email sequencing feature.
• Pro - Starts from $19.90/mo and includes 3 seats and 200 shared credits. This plan also grants access to some of their more advanced features, including intent signals, intent filter, and job change alerts.
• Premium - Starts at $69.90/mo and includes 5 seats and 800 shared credits. The plan included everything in Pro,  but if you need additional credits, you can buy them at a 20% reduced rate compared to the former.
• Scale - Custom plan. It offers everything from the previous plans, plus contact enrichment in bulk, CSV enrichment, intent signals, Salesforce integration, and so on. However, Lusha requires you to schedule a call with their sales reps for pricing details.

8. SalesIntel - Best for its human-verified, reliable contact database

Prospecting stage to use it for: Qualification and research

Another database classified as a pretty good outbound sales prospecting tool is SalesIntel. They provide 95% accurate and human-verified account and contact data so you can search through and find your ICP or a decision-maker.

They have 90 million contacts and 22 million company records, including 17 million SaaS decision-makers. This is a nifty tool because you only need to insert the firmographic or demographic filters and let SalesIntel do its job. After you find your leads, you can import them to your outreach tool and create your LinkedIn, multichannel, or email sequences. 

Pricing

SalesIntel has one standard plan that offers:

• Unlimited emails and phone exports if you prefer cold calling; 
• Account and contact enrichments;
• Unlimited saved searches;
• Sales intelligence Account firmographic and technographic filters;
• Buyer intent signals;
• Integrations with popular CRM (HubSpot, Salesforce).

However, you’d need to contact their sales reps for a custom quote. 

9. Seamless AI - Best for real-time data verification

Prospecting stage to use it for: Qualification and research

Like SalesIntel, this outbound B2B prospecting tool is a simple database solution to find new leads. 

Sales professionals use Seamless AI to get real-time data verification, such as social media profiles and company insights, and use an email finder.

Salespeople can also use sales intelligence, aka buyer intent, to increase their prospecting efforts and determine their ICP’s needs. This way, they can write the right messaging and even follow-up emails after no response.

Lastly, Seamless AI offers data for social media advertising via lookalike audiences and retargeting to drive inbound B2B leads. 

Pricing

Seamless AI has 3 plans:

• Free - Up to 50 credits for email or phone number search and real-time search engine for 1 user.
• Pro - A pay-by-user plan that provides everything in Basic plus daily credit refresh, integrations, job changes, buyer intent data, live training webinars, priority support, and a dedicated success manager.
• Enterprise - Everything in Pro plus custom credits per user and phone support. 

They don’t reveal pricing details on their website. This means you need to reach out to their team for precise information.

10. Leadfeeder - Best for identifying website visitors and turning them into leads

Prospecting stage to use it for: Qualification and research

Leadfeeder is a prospecting software that helps ABM managers step up their lead generation game. To clarify, Leadfeeder has an IP enrichment API feature that can transform IP addresses into firmographic data in real time. 

In other words, once a lead visits your website, Leadfeeder can recognize the companies and filter out the ones that are not interested. 

In addition, it can filter visitors by country, industry, or pages they visited. You can then use the Leadfeeder Contacts feature to identify decision-makers from that company. Or you can personalize your chat to send particular messages depending on their behavior. 

Once you generate leads, you can integrate Leadfeeder with your CRM, such as Salesforce. This way, you can push the potential customers’ information along with the notification to your salespeople and help out their prospecting efforts.

Lastly, with Leadfeeder, you can monitor existing customers’ behavior. This way, if you see any anomaly, you can alert sales professionals, improve their sales process, and prevent potential churn.

Pricing

Leadfeeder has 2 pricing plans:

• Free - No time limit, data from the last 7 days only, up to 100 companies identification.
• Paid - Starting at $99 per month and is paid annually. It includes unlimited users, website visitor company identification, and other features listed above. 

11. Aeroleads - Best B2B prospecting tool for extracting contact information across the Web

Prospecting stage to use it for: Research

If you primarily run cold email outbound campaigns, then AeroLeads is for you. AeroLeads simplifies your sales process with the email verification feature that can find business and personal emails. In addition, this tool can even find phone numbers if you prefer cold calling. 

Only keep in mind that you’d need to use their Chrome extension to extract these emails from LinkedIn or Sales Navigator, Aeroleads search, and other websites. 

In addition, you can send your LinkedIn prospect to your CRM via a plugin, thus sending a notification to your sales team. 

Pricing

Aeroleads has 4 pricing plans:

• Take off - Goes for $49 a month per user. It gives you 2,000 monthly credits, which you can use to enrich emails. In addition, you get contact data such as company name, phone number, or title, integrations, and prospect discovery from LinkedIn, Crunchbase, etc.
• Climb - Costs $149 for 5 users per month. It offers everything in the previous plan, plus 8,000 monthly credits.
• Cruise - Costs $299 a month for an unlimited number of users and 20,000 credits.
• Enterprise - This is a custom plan, meaning it's tailored according to your requirements. You need to get in touch with Aeroleads’ team for a quote, though.

12. Rocketreach - Best for global contact and company database access

Prospecting stage to use it for: Research and outreach

This is one of the best sales databases, with 700M profiles and 60M companies that you can search by title, industry, and company details. 

In addition, with Rocketreach, you can find social media profiles and discover company connections from any platform. They also claim to have global email and phone coverage and an email finder with a 90-98% deliverability rate on found emails.

Rocketreach supports integrations with popular CRM and comes with a B2B intent data feature, which helps you find prospects who are actively exploring solutions like yours.

They’ve also added the sales engagement feature to their platform, which lets you create automated workflows to discover and engage with prospects.

Pricing

Rocketreach offers Individual and Team plans.

Individual plans come in 3 and include:

13. Salesloft - Best B2B prospecting tool with integrated sales engagement features

Prospecting stage to use it for: Qualification and outreach

This is a sales engagement platform that you can use to:

• Track your prospecting process, 
• Discover what stage your leads are in,
• Find out the next steps you need to take
• Calculate the closed deal value and LTV.

In addition, Salesloft makes it easy for you to make calls, create automated email sequences with follow-ups, and schedule meetings through the platform. Not to mention, it will automatically sync all information with your CRM. 

Moreover, Salesloft can identify sales leads’ buyer engagement on your website and in your communication so you can act on situations fast. 

Lastly, you can create a library of email templates, and the tool will keep track of the number of emails sent, clicks, and replies. This way, you’ll know what follow-ups or cold email templates are performing best. 

Pricing

Salesloft has 2 pricing plans:

• Advanced
• Premier

Both offer the same feature, though with Premier, users also get automatic forecast roll-up, submission, and AI-driven next actions.

They don’t disclose the pricing for each of these, however. Thus, you need to schedule a call with their sales team to get the pricing for each.

14. Datanyze - Best for B2B prospecting with contextual insights

Prospecting stage to use it for: Research

The next tool that can help your B2B prospecting process is Datanyze. 

Essentially, it's a Chrome extension to help you gather the sales lead info from LinkedIn and other company websites. 

In addition, Datanyze provides ideas for icebreakers by what is happening in a prospect's world, curated from personal social media feeds, current weather, etc.

Pricing

Datanyze has 3 clear pricing plans:

15. Voila Norbert - Best for precise email discovery

Prospecting stage to use it for: Research

Voila Norbert is an extension-based email finder tool that, in addition, offers email verification and enrichment services. In other words, if you want to collect data beyond emails, Voila Norbert can find the prospect’s location, job title, and social media profiles. All you need to start is a prospect’s name and company URL. 

With a 98% success rate and ease of use, Voila Norbert can find any email provider, including Gmail. And this is why it ranks among the best sales B2B prospecting tools for lead generation. 

Pricing

Voila Norbert has 4 basic pricing plans. Every plan includes 50 bulk workers and API usage, and:

• Valet ($49 per month) offers 1,000 leads per month;
• Butler ($99 per month) provides 5,000 leads per month;
• With Advisor ($249 per month), you get up to 15,000 leads per month;
• Counselor costs $499, and it offers 50K leads a month.

However, verification and enrichment services are charged separately: 

• One verified email costs $0.003, 
• and email enrichment costs $0.04 per email. 

16. Hunter - Best B2B prospecting tool with a free plan overall

Prospecting stage to use it for: Research and outreach

Another software on our best sales B2B prospecting tools list is Hunter. This is a Chrome extension tool that can find emails by company or name and verify them. It can also perform a domain search to find out who to contact within the company. 

Hunter also has a solution for email outreach called Hunter Campaigns that you can use to automate cold email campaigns and follow-ups from your Gmail and Outlook accounts. Nonetheless, they are still mostly used for email discovery.

Lastly, you can integrate Hunter with any other tool and, for example, push your high-quality leads to your CRM.

Pricing

Hunter has 4 pricing plans:

17. Evaboot - Best for scraping Sales Navigator

Prospecting stage to use it for: Research

Evaboot is a Sales Navigator scraper. To clarify, it is a Chrome extension-based tool that finds emails using Sales Navigator and adds additional data such as name, company size, and job title. Then, you can later export data via CSV and use it elsewhere. 

It can automatically clean emojis or symbols from names, job titles, and company names. Moreover, it can detect leads that do not fit your Buyer Persona and remove them automatically.

Pricing

Evaboot has a single plan that starts from $9 and builds to $499 a month, depending on the number of credits you get.

Credits correspond to either 1 lead or account exported or 1 email found.

To put it in perspective, $9 will get you 100 credits, whereas $499 will get you 50,000. For more information on costs and credits, be sure to check their pricing page.

18. GetProspect - Best B2B prospecting tool with simple email sequencing

Prospecting stage to use it for: Research and outreach

Last but not least, we have GetProspect. This is a simple email-finder solution that scrapes the contacts from LinkedIn using the Chrome extension.

Moreover, they have a B2B contact database, which you can access, find leads via 15 filtering options, and get real-time data and email verifications. 

They also have a cold email software built in, which you can use with your Gmail or Microsoft account. However, you can only use it to build simple email sequences with follow-ups.

Pricing

GetProspect has 3 pricing plans:

Frequently asked questions

How do you prospect in B2B?

B2B prospecting involves identifying potential customers and nurturing them into qualified leads. It requires researching companies and decision-makers, qualifying prospects based on fit, and engaging them through personalized outreach to build a strong sales pipeline.

What is a sales prospecting tool?

A sales prospecting tool is software that automates lead discovery and management. It compiles prospect lists, retrieves and verifies contact details, qualifies leads, and often integrates with CRMs, helping sales teams focus on closing deals.

What is the best tool for prospecting?

The best prospecting tool is one that meets your business needs. It should streamline lead research, verification, and outreach while integrating with your existing systems. Evaluate options based on functionality, usability, and scalability to optimize your prospecting process.

How do these tools ensure data privacy and comply with regulations like GDPR?

B2B prospecting tools prioritize data privacy and compliance with regulations like GDPR by implementing secure data-handling practices and providing features for consent management.

What integration capabilities do these tools have with existing sales and marketing platforms?

These tools often feature robust integration capabilities with popular CRM and sales platforms, facilitating seamless data flow and activity tracking across sales ecosystems.

For businesses with global outreach, how do these tools handle and segment data across different regions and languages?

For global outreach, many B2B prospecting tools offer functionalities to segment and manage data by region and language, enabling businesses to tailor their strategies to diverse markets.

Choose your ideal B2B prospecting tool with ease!

Choosing the right B2B prospecting tools can be challenging. But not necessarily—as long as you start the research by defining what you need. 

If, for example, you need an email finder only, then use tools such as Voila Norbert or GetProspect. However, if you need an entire database, check SalesIntel or ContactOut.

But if you find yourself in a situation where you need all the above plus the multichannel solution to reach out to prospects at scale, then choose Skylead. Simple as that!

Speaking of Skylead, do you want to try it out for free? Then sign up for a 7-day free trial, and we’ll onboard you in no time. 😊 

Multichannel outreach implies using different channels to get in touch, connect, and engage with your target leads.

First and foremost, it is important to find out what platform your prospects prefer to use when interacting with other brands and businesses. 

Clarifying your message and communicating it in the way your leads want to hear it will make them interested in finding out more and potentially doing business with you. 

As it turns out, the multichannel outreach obtains the best results. 

However, have in mind the importance of seamlessly integrating different channels of communication for an optimal outcome.

Advice for a more effective multichannel outreach:

• Focus on at least 2-3 channels;
• Create personalized outreach messages;
• Set up reasonable time between sending them;
• Analyze results and stay with the strategy or change it. 

What are the benefits of a multichannel outreach?

A well-planned multichannel outreach campaign will bring brand awareness, lead generation, and conversion. Also:

Your lead will not feel like some mistargeted recipient

The best case practice is to do the prospecting on LinkedIn well and know what kind of approach or content will most likely draw their attention of your target audience. Have in mind that you are the one required to know your prospects' preferences and communicate them in an authentic and trustworthy way. 

Customers that notice that you “have done your homework” and reached out to them on their preferred channel will perceive you as loyal and forward-thinking. Additionally, if you share targeted content (as you should be doing) you are giving your leads an extra opportunity to engage valuable information.

Excuses, excuses! 

Exactly, no more excuses! 

Let’s say you choose to reach out through LinkedIn, but your lead does not answer for whatever reason. You always have the option of sending a follow-up Email and checking up on your prospect.

Maybe they did not see the first message. Or LinkedIn is not their preferred platform. Have you ever thought that their LinkedIn or Email is overloaded and therefore it makes it hard for you to get noticed among numerous messages? The reasons are infinite. 

Skylead, for example, has LinkedIn Messages, Emails, and LinkedIn InMails integrated and at your disposal at any time. The additional benefit lies in the automated messaging stopping at each platform the moment the lead answers. You have the option of replying manually or getting the prospect back to the campaign. 

Furthermore, Skylead has an advantage of an all-in-one-place chat room filtrable by the campaign and conversation independently from the channel you used. No need to log in and out of a LinkedIn account, Sales Navigator, or Email Inbox to manage different conversations, just switch from one lead to another and see where you stand.

By knowing their interests you will conquer their hearts 

Using different channels allows you to get to know your leads’ habits, interests, and preferences. Sending targeted content via messages, Emails, LinkedIn InMails, or other channels, such as social media, will increase customer engagement and conversion rates. 

Why is customer engagement so important, you might wonder. 

Let’s say you publish a post on LinkedIn and lots of people comment, share, or like it. Thanks to Skylead’s “Post Engagement” campaign, where just by copying the URL of the post, you can collect the available leads’ data and connect to those interested in this type of content. Every now and then take some time to send out similar material via Email or LinkedIn messages. Feed your prospects’ interests. 

By building this kind of relationship, your clients will feel loyal to your business. Therefore they will be more prone to purchase from you than from your competitors. There is nothing more valuable than conquering your prospects’ loyalty and keeping your brand on top of their minds. And that's part of generating leads on LinkedIn or via email done right.

Patience, patience, please! 

Multichannel Outreach is especially useful if you are a small business and don’t have many resources to invest in advertising. The multichannel approach allows you to broaden your reach to an enviable number of clients with little or no extra cost. 

If you are a small business indeed, here is an extra tip to make your outreach campaigns stand out.

Think about some creative ways to draw attention to your product/service and make your outreach fun, easy, and moving! Check out Skylead’s Image and GIF hyper-personalization feature and let your creativity flow.

Analyze and adapt

By reaching out through multiple channels you get the chance to analyze which one of them brings the best results and if they interfere with each other in any way. You will easily spot where you need to make improvements or maybe even consider removing a channel that continuously underperforms. 

Extra tip: Whatever channel (or more) you opt for, make reasonable time in between messages. You don’t want your leads to know that you are using an automation tool or bombard them with content and make them mark you as a spammer.