A/B Testing Archives

A/B Testing: A Full Guide For Lead Generation AB Testing

By Jelena CerovicPosted on September 27, 2021March 3, 2023Posted in B2B StrategyTagged A/B Testing, KPI Metrics, Lead Generation

What is A/B testing? A/B testing (aka split testing) is a randomized experimentation process where two or more versions are being sent to different target users at the same time to determine which one makes results and influences the desirable business action. Whether writing a sales copy, sending an Invite to Connect on LinkedIn, or […]

6 Most Common Lead Generation Mistakes

By Jelena CerovicPosted on September 6, 2021October 14, 2022Posted in B2B StrategyTagged A/B Testing, B2B Sales, Lead Acquisition, Lead Generation

You’ve done a serious outreach effort. You came up with a well-thought-of marketing strategy, engaging copy, and targeted leads meticulously. Still, it hasn’t brought the results you’ve expected. How? You’ve followed every how-to guideline for successful outreach. But have you read through a no-no manual as well? Yeah. We thought so. Inspired by our users’ […]

A/B Testing: A Full Guide For Lead Generation AB Testing

6 Most Common Lead Generation Mistakes

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