You already have your marketing agency and a few prosperous clients. Lately, you’ve been thinking of expanding your service list and offering more. What is it that would fit your clients’ needs best and still be in line with your industry? It’s outreach. Here’s why.
If you already offer social media management, content writing, copywriting, SEO, web development, or similar, it is high time to start thinking one step ahead of your competitors. By adding outreach, you will undoubtedly keep up with the times and give your customers a valuable reason to stick around longer.
Not only.
There are a series of reasons why incorporating outreach into your Lead Generation Agency would be the right call. Here are a few.
Customer loyalty
By adding the service of identifying and nurturing potential customers for your client’s products or services, you will be covering probably the most important segment of their prospecting. If they confide in the way you do their outreach, the chances of them staying loyal to your Lead Generation Agency increase, as you are controlling an additional sales channel of their business.
Furthermore, incorporating outreach in your marketing business will give your clients a well-rounded experience of generating leads on LinkedIn or via other methods.
Outreach as a new marketing segment
Adding outreach to your service list can also be a great way to attract new customers. Initially, newbies might only be interested in you identifying and nurturing their potential clients. However, if satisfied with your way of doing business, they might extend their request to other services that your Lead Generation Agency offers.
Additional revenue growth
By introducing a new marketing segment, you are raising your revenue stream.
Simply, adding an extra service means company growth. It also implies greater economic security, as your Lead Generation Agency doesn’t depend only on one or a few services.
Stand out in the lead generation industry
By incorporating outreach into your Lead Generation Agency, you might be making one step ahead of your competitors.
In case they thought of it first, draw attention to yourself by offering an impeccable, high-quality service. Better service attracts and retains better clients.
Also, think about your and your competitors’ Value Proposition. What is it that makes your outreach service stand out in comparison to your competition’s?
Outreach is easy to incorporate
You are probably already doing outreach to get more clients for your Lead Generation Agency. Therefore, you are familiar with the entire process of attracting new prospects and nurturing the old ones. All you need to do is expand your expertise to your clients. The more you develop this service for yourself, the better it will become for your customers as well. By growing your Lead Generation Agency, you will be growing an entire service within. Also, the better you become at doing outreach, you will most likely attract more clients for your Marketing Agency as well.
Minimal cost
The only things that you need for outreach are a laptop and internet connection.
Create your client’s ICP (Ideal customer profile) and a cold outreach template with several follow-ups, and you can already start.
However, if you want to make this process far easier, you will need an Automation Tool, Scraping Tool, and an Email Finder.
Luckily for you, there is a Sales Engagement Software that has all of these incorporated for as low as $100 per month. Long story short, it will save you both time and money.
Namely, Skylead combines LinkedIn Messages, LinkedIn InMails, and Emails scrapes publicly available emails of your 1st-degree connections, has an “Email Discovery & Verification” feature for discovering and verifying your leads’ business emails, as well as “Image and GIF hyper-personalization” tool in case you want to do a bit of an unconventional outreach.
Therefore, Skylead contains an Automation Tool, Scraping Tool, an Email Finder, and more.
If you would like to know more about Skylead, feel free to schedule a demo call with our team specialist.
White-labeling a solution
Think about white-labeling the Sales Engagement Tool that you are using.
A white-label product is a product or service produced by one company that other companies rebrand to make it appear as if they had made it.
By white-labeling the Sales Engagement Tool of your choice, you will:
- Boost your brand’s visibility;
- Enhance your customers’ loyalty;
- Eliminate the need for a development team of your own;
- Save time and money on your outreach;
- Upgrade your service;
- Scale your business;
- Strengthen your revenue stream.
That being said, know that you can white-label Skylead. To know more about this option, schedule a demo call with our team specialist.
How to start implementing your outreach?
Start with offering your service to the most loyal customers first
The advantage of offering your new service to the already existing and most loyal customers first is that you are very familiar with their business. That is, by handling other marketing segments for their companies, you have already gained a major insight into their business goals, targets, and preferences. This allows you to do prospecting on LinkedIn and outreach leads with major precision and manage their outreach with more efficiency.
Furthermore, your already-established business relationship and cooperation will most likely reinforce. Upgrading your customers’ service package increases the possibility of enhancing their loyalty to your marketing agency. Additionally, you will be giving them a well-rounded Lead Generation experience. This approach, often adopted by top advertising agencies in the US, ensures that your clients receive a comprehensive service.
Attract your new customers by offering outreach first
In case you don’t want to introduce a new service before “testing it out”, try attracting new customers by using outreach as a bait. This way you don’t risk losing loyal customers in case something doesn’t go as planned. Additionally, you have space to learn, grow, and perfect your service before you offer it to your long-time clients.
Summary
In conclusion, incorporating outreach into your Lead Generation Agency has more upsides than downsides for sure.
By deciding to go for it you will:
- Enhance your customer loyalty;
- Attract new clients;
- Strengthen your revenue flow for introducing a new marketing segment;
- Stand out in the Lead Generation Industry.
Additionally, you have the option of making your life easier by going for a Sales Engagement Tool that has all the necessary features for a top-notch outreach.
Why Skylead?
For as low as $100 per month, with Skylead you can have an Automation Tool, Scraping Tool, and an Email Finder, all in one software.
Furthermore, thanks to the implementation of Smart sequences, Skylead allows you to create the highest number of personalizable touchpoints with your prospects.
Five times more in comparison to other tools, to be precise.
It gives you the chance to combine LinkedIn Messages, InMails, and Emails with other LinkedIn features such as View, Follow, and Invite to Connect. Additionally, it has an Email Discovery & Verification feature. Therefore, no need for a separate Email Finder or Scraping software.
Actually, white-label it and make it your secret weapon!
To know more about the advantage of Skylead over other Sales Engagement Tools and to get to know its features, schedule a demo call with a specialist from our team.
If already our customer, feel free to reach us out on the Support Chat or schedule a success call with our Customer Support and Success Manager. Improve your service by knowing Skylead better.
Multichannel outreach implies using different channels to get in touch, connect, and engage with your target leads.
First and foremost, it is important to find out what platform your prospects prefer to use when interacting with other brands and businesses.
Clarifying your message and communicating it in the way your leads want to hear it will make them interested in finding out more and potentially doing business with you.
As it turns out, the multichannel outreach obtains the best results.
However, have in mind the importance of seamlessly integrating different channels of communication for an optimal outcome.
Advice for a more effective multichannel outreach:
- Focus on at least 2-3 channels;
- Create personalized outreach messages;
- Set up reasonable time between sending them;
- Analyze results and stay with the strategy or change it.
What are the benefits of a multichannel outreach?
A well-planned multichannel outreach campaign will bring brand awareness, lead generation, and conversion. Also:
Your lead will not feel like some mistargeted recipient
The best case practice is to do the prospecting on LinkedIn well and know what kind of approach or content will most likely draw their attention of your target audience. Have in mind that you are the one required to know your prospects' preferences and communicate them in an authentic and trustworthy way.
Customers that notice that you “have done your homework” and reached out to them on their preferred channel will perceive you as loyal and forward-thinking. Additionally, if you share targeted content (as you should be doing) you are giving your leads an extra opportunity to engage valuable information.
Excuses, excuses!
Exactly, no more excuses!
Let’s say you choose to reach out through LinkedIn, but your lead does not answer for whatever reason. You always have the option of sending a follow-up Email and checking up on your prospect.
Maybe they did not see the first message. Or LinkedIn is not their preferred platform. Have you ever thought that their LinkedIn or Email is overloaded and therefore it makes it hard for you to get noticed among numerous messages? The reasons are infinite.
Skylead, for example, has LinkedIn Messages, Emails, and LinkedIn InMails integrated and at your disposal at any time. The additional benefit lies in the automated messaging stopping at each platform the moment the lead answers. You have the option of replying manually or getting the prospect back to the campaign.
Furthermore, Skylead has an advantage of an all-in-one-place chat room filtrable by the campaign and conversation independently from the channel you used. No need to log in and out of a LinkedIn account, Sales Navigator, or Email Inbox to manage different conversations, just switch from one lead to another and see where you stand.
By knowing their interests you will conquer their hearts
Using different channels allows you to get to know your leads’ habits, interests, and preferences. Sending targeted content via messages, Emails, LinkedIn InMails, or other channels, such as social media, will increase customer engagement and conversion rates.
Why is customer engagement so important, you might wonder.
Let’s say you publish a post on LinkedIn and lots of people comment, share, or like it. Thanks to Skylead’s “Post Engagement” campaign, where just by copying the URL of the post, you can collect the available leads’ data and connect to those interested in this type of content. Every now and then take some time to send out similar material via Email or LinkedIn messages. Feed your prospects’ interests.
By building this kind of relationship, your clients will feel loyal to your business. Therefore they will be more prone to purchase from you than from your competitors. There is nothing more valuable than conquering your prospects’ loyalty and keeping your brand on top of their minds. And that's part of generating leads on LinkedIn or via email done right.
Patience, patience, please!
Multichannel Outreach is especially useful if you are a small business and don’t have many resources to invest in advertising. The multichannel approach allows you to broaden your reach to an enviable number of clients with little or no extra cost.
If you are a small business indeed, here is an extra tip to make your outreach campaigns stand out.
Think about some creative ways to draw attention to your product/service and make your outreach fun, easy, and moving! Check out Skylead’s Image and GIF hyper-personalization feature and let your creativity flow.
Analyze and adapt
By reaching out through multiple channels you get the chance to analyze which one of them brings the best results and if they interfere with each other in any way. You will easily spot where you need to make improvements or maybe even consider removing a channel that continuously underperforms.
Extra tip: Whatever channel (or more) you opt for, make reasonable time in between messages. You don’t want your leads to know that you are using an automation tool or bombard them with content and make them mark you as a spammer.
Skylead’s Smart Sequences are groundbreaking algorithms that allow you to use multichannel outreach and personalization to its maximum potential.
Following the trends of LinkedIn’s newest restrictions and changes in their policy and with Lead Generation moving to other channels (such as Email for example), Skylead’s Smart Sequences are undoubtedly the most innovative and exhaustive path to reaching your Prospects and increasing conversion rate.
Not only.
Due to the previously mentioned LinkedIn restrictions, Smart Sequences are actually the only effective way of generating and nurturing Leads. They combine LinkedIn features (LinkedIn InMails, Connection Requests, Messages, Follow) with Emails (found and verified by Skylead) and create the highest possible number of personalized touchpoints with your Prospects.
As you may see, Smart Sequences bring the Lead Engagement Process to a whole new level.
Possibilities. Yes. So many possibilities!
Before introducing Smart Sequences, your options were, more or less, limited to predefined threads.
Now you have the possibility to combine the same features and operations you had before (and some new ones) in an unimaginable number of ways. That means using the potential of every channel to its maximum, within the safe limit range.
While the old predefined threads are still available, now you have the option of making an entire branch of steps and operations the way you think it will work best for your business goals.
Consequently, just when you thought your communication cannot get any more humanized, Smart Sequences give you a Super-duper-hyper-personalized outreach!
Let’s see how it all looks in practice.
Smart Sequence N1 (The Simple One)
As you may see from the algorithm’s diagram, after the Email Verification step, this Smart Sequence is set up for several options.
In case Skylead discovers and verifies the Prospect’s Email, we can continue our communication through the email channel. If not, the sequence will proceed with the Connection Request. If the Prospect accepts it, the LinkedIn branch of communication will send a Message, and if not, there is always the option of Following the Lead just as a subtle reminder to our attempt to connect.
Email Verification Step
Skylead will try to find and verify Business Emails from your list of Prospects BEFORE connecting with them. The success rate varies between 20 to 40% which is 500 to 1000 valid Business Emails from one Sales Navigator Search that generated around 2500 prospects.
Smart Sequence N2 (The Post Engagement Campaign)
NOTE: It has been proven that Post Engagement Campaigns have been extremely successful when it comes to acceptance and response rate (ranging between 75-90%). They are an excellent ice-breaker, as you start your conversation with Prospects with a topic, interest, or connection that you have in common.
As you may see from the algorithm’s diagram, after the Connection Request, this Smart Sequence is set up for several options.
The thread will check if the Prospect’s profile is open to Free InMails. If yes, the right branch of our Smart Sequence will proceed in that direction and send InMail #1, and then InMail #2 (a follow-up).
If not, the Smart Sequence will change its direction and try to discover and verify the Lead’s Email. In case the Prospect’s Email is available, the thread will reach out through this channel. If not, it will just Follow the Lead as a “final” reminder of our attempt to connect.
Smart Sequence N3 (The Complex Sequence)
This Sequence is interesting as it diminishes the need for Connection Requests by using other personalizable channels.
First, the sequence will check if the lead's account is open to InMails (leads you found by prospecting on LinkedIn). If yes, it will continue with this option. Have in mind that with Skylead, you can send up to 800 Free InMails a month.
Secondly, if the Prospect’s account is not open to InMails, the sequence will proceed with discovering and verifying Emails. Skylead can generate thousands of emails a month just by using information available on Linkedin, which permits so many additional personalized touchpoints with your Leads.
In case neither Email nor InMail is available, the sequence will proceed with a Connection Request.
Wanna see how easy it is to make a Smart Sequence?
All you need to do is choose between elements (InMail, Email, Message, etc.) and conditions (If Email Verified, If Open to InMails, etc.) on your right and drag them to your left to create the flow.
For each element that requires text, you have the option of inserting it immediately and use all of the available tags. You also get to decide how much time you want it to pass between sending that particular InMail, Email, Message and the step before. The same option applies to conditions.
As simple as this. Take a look.
Image and GIF Hyper-Personalization Tool
Image and GIF Hyper-personalization tool is a flexible and unique feature that Skylead puts at your disposal. It is perfectly compatible with LinkedIn messages, InMails, and Emails used for building Smart Sequences.
Image and GIF Hyper-personalization tool works outstandingly when it comes to distinguishing yourself from the competition and creating a surprise factor thanks to its unconventional way of communicating what you have to say.
Due to its hyper-personalized copy and the visual effect, it is hard that it will leave any of your Leads indifferent.
Check out more about it here.
Why Multichannel Outreach?
Because a Multichannel Outreach increases the response rate by least 17%!
Is that reason not good enough for you or what?!?
Also, not only does it offer a plethora of features such as LinkedIn Messages, LinkedIn InMails, and Emails, but now it gives you the freedom to combine channels, operations, and build your threads. In other words, you are not limited to generating leads on LinkedIn only. So, go wild!
And don’t be afraid of LinkedIn jail and restriction or that your Emails will finish in your Prospects’ Spam folder. Skylead has your back. We always monitor your campaigns and make sure that they stay within safe limits.
That’s right! You are safely hyper-humanizing communication with your Leads while being fully protected.
