A lead list is a curated collection of potential customers (individuals or companies) that a sales team intends to contact. It includes relevant data such as names, job titles, company names, industries, and contact details. Lead lists are foundational to outbound sales efforts and help salespeople stay organized, focused, and efficient.

The term lead list can also refer to a native LinkedIn Sales Navigator feature that allows users to save leads into a list based on specific search filters. These lists update dynamically as new profiles match the saved criteria, continuously providing a fresh and relevant stream of potential leads.

Well-structured lead lists, aligned with your ideal customer profile (ICP), make it easier to personalize outreach, prioritize high-fit prospects, and improve conversion rates.