A drip campaign is an automated sequence of timed actions designed to nurture leads, engage prospects, or guide customers through a journey. While it often includes emails or messages, it can also involve other actions like calls, task reminders, connection requests, or conditional steps based on behavior.

Each action is "dripped" out at specific intervals or triggered by engagement (e.g., opened email, a reply, etc.)

Common use cases for drip campaigns include:

• Nurturing leads who aren’t ready to buy
• Following up after a demo or event
• Onboarding new users
• Re-engaging cold prospects