A complete guide to LinkedIn InMail with Templates

LinkedIn InMail Templates

InMail is a direct private message to or from a LinkedIn member who is not directly connected with you. 

As simple as it sounds, many people struggle to understand what InMails are and how to use them effectively. 

And that’s quite a shame, as the correct (and smart) usage of InMails increases your response rates and positively impacts your lead generation results. 

That was exactly what LinkedIn had in mind when coming up with InMails, their own version of emails aimed at 2nd and 3rd-degree connections. 

This is why we’ll cover: 

  • What a LinkedIn InMail is. 
  • Why you should send LinkedIn InMails.
  • How to send a LinkedIn InMail.
  • How many InMail credits your LinkedIn plan has.
  • Best InMail templates for 9 LinkedIn prospecting scenarios and why they work. 

What is a LinkedIn InMail? 

As mentioned before, InMails are free or paid direct messages on LinkedIn that you can send to members that are not part of your network, contrary to a regular LinkedIn message. 

Statistics show that getting a response from a 2nd or 3rd-degree connection is 3 times more likely if you use a LinkedIn InMail in comparison to a regular cold emailing. 

However, it is important to emphasize using your InMail credits wisely. Not only because you get only so many of them in your plan (we’ll talk about it further down in detail), but also because InMails should be aimed at the ones who receive a lot of connection requests and are hard to get in touch with. Those people are often more likely to click “I don’t know this person” if trying to connect via Connection Request Message, which will eventually make you end up in LinkedIn jail

There are two types of InMails: 

Free InMails

If you want to be able to receive free InMails, you need to set up your LinkedIn profile for it. Have in mind that only LinkedIn Premium and Sales Navigator can send free and receive free InMails. LinkedIn basic accounts can only receive paid InMails. The only way a user of a LinkedIn basic account can contact other LinkedIn members is via LinkedIn message. That is, a connection with the member is a prerequisite. 

This is how you set up your LinkedIn account to receive free InMails. There are two ways to do so. 

#1 Go to your home page and click the “Edit Profile” icon. 

Then the “Premium” icon. 

Turn on or off the “Open Profile” option. 

#2 Click the “Me” icon. Then “Settings & Privacy”. 

Check out the left sidebar. Click “Communications”. Then “Who can reach you”. Pick “Messages” on your right. 

As you may see, you can opt for receiving or not both Paid and Free InMails. 

Paid InMails

If you are a LinkedIn Premium or Sales Navigator user, you can send Paid InMails to any LinkedIn member. Shortly, every LinkedIn member can receive Paid InMails, but only LinkedIn Premium and Sales Navigator users can send them. 

As you may see above, as a LinkedIn user, you can opt out of both Paid and Free InMails. 

Each plan has a certain number of Paid InMails included in the package (see below for details), but only LinkedIn Premium members can purchase additional InMails. The cost of each additional InMail is around $10, but it varies from your geographic area. The number of InMails you can purchase outside of your package is also limited. On the other hand, Sales Navigator users cannot buy any more InMails outside what’s offered within the plan. More on all of this below. 

LinkedIn InMail Limit: How many LinkedIn InMail credits does my plan have?

This is how you check how many Paid InMails you have left. 

Choose “Access my Premium”. 

On the right, you will find all details regarding the number of your InMails. 

There is no way to know the status of your free InMails. 

Free InMails

LinkedIn Premium and Sales Navigator have 800 free InMails by default. As you upgrade your basic LinkedIn account, these credits are available to you. 

Paid InMails 

Each time a LinkedIn member answers back to your InMail, you get that credit back. Therefore, if you target your members well and write a compelling copy, you can in theory send more than what’s established by your plan per month. These rules apply to each of the other LinkedIn premium versions.

The only thing that changes is the number of InMail monthly credits. 

LinkedIn planMonthly InMail CreditsMax InMail Credits 
LinkedIn Premium Career515
LinkedIn Premium Business1545
Sales Navigator2060
Sales Navigator Teams3090
Sales Navigator Enterprise50150
Recruiter Lite3090
Recruiter Professional100300
Recruiter Corporate150450

InMail Monthly Credits

Purchase InMails

Only LinkedIn Premium users can purchase additional InMails. If you have Sales Navigator and Recruiter, the only available InMails are those established by your LinkedIn plan.

If you wish to purchase more InMails, here is how you do it. 

Click “Access My Premium”. 

On the right, you will have a full insight of how many credits you have left, as well as the “Buy more” button. The cost varies from your area, but it is around $10 more or less per InMail. 

Why should you send InMails on LinkedIn? 

Unlike other social media, LinkedIn still cares a lot about who you are connecting with and how. 

Not only does it encourage you to have a concrete reason to reach out to another LinkedIn member, but it also makes you think twice about how to approach them. Furthermore, InMail shows as a regular LinkedIn message in your lead’s Inbox, without being connected with them. That means that you don’t need to waste time and wait for your Connection Request to be accepted. 

For example, your 2d-degree connections are perfect for expanding your network and are fine to be reached out to via Connection Request first. On the other hand, your 3rd-degree connections are those you should be more careful about. As mentioned before, these members are more likely to reject your Connect Request. Furthermore, as you probably already know, LinkedIn put a limit to a weekly number of Connection Requests. That’s why you need to do your homework, get creative, and preferably use LinkedIn’s InMail as a means to get in touch with them. 

Having only a certain number of LinkedIn InMail credits per month, LinkedIn is forcing you to choose wisely who you want to spend them on. Additionally, creating a system in which you get InMails credit back once the LinkedIn member responds is another way of LinkedIn making you put in some effort into writing a compelling copy and reaching out to someone with a concrete reason. 

This way, LinkedIn manages to prevent spamming and reassures quality networking across the platform.

How to send an InMail on LinkedIn? 

LinkedIn InMails are similar to a regular email. Therefore, look at it like that in the terms of the subject line and preview text

This is the InMails character limit: 

  • Subject line: 200 characters
  • InMail body: 1900 characters
  • Signature: 150 characters

There are two ways to send an InMail on LinkedIn: 

#1 Navigate to the profile of a LinkedIn member you would like to send an InMail to

Click “Message”. 

Since you are not connected, LinkedIn automatically redirects you to send an InMail. 

#2 You can do the same from your LinkedIn Inbox. Click “Messaging”. 

Then “Create a New Message”. 

Type in the name of the lead. You will get a dropdown menu from which you can choose. In case you pick a LinkedIn member you are not connected with, LinkedIn will automatically redirect you to send them an InMail. 

LinkedIn InMail Best Practices: 9 Templates That Get Responses

#1 Sending InMail to a potential collaborator/partner

Template

Subject: Are you still providing {{service/product}} services?

Hey {{firstName}},

I am currently in need of a {{service/product}} in {{industry}}. After doing some research, I’ve decided to reach out to you, due to {{reason}}. 

Do you still provide {{service}}?

If yes, I would love to discuss it further with you. 

Thank you in advance! 

Kind regards,

{{yourName}}

{{yourCompany}}

{{contact}}

Real-life example

This template works because: 

  • It is clear that you’ve done the research and picked a handful of LinkedIn members whose professional background you found relevant for what you need. 
  • You approach with a concrete reason and reference. 
  • Even if currently not interested in the business offer, it is always good to connect with someone who is a potential collaborator or partner. 

#2 Invite a prospect to an event

Template 

Subject line: Join us for {{event}}

Hello {{firstName}},

{{CompanyName}} is organizing {{event}} in {{location}} on {{date}} with the goal of {{goal}}. 

Since you work as {{occupation}}, I thought it would be interesting for you to check it out. Some of the main topics that will be covered are, but are not limited to:

  • {{topic1}}
  • {{topic2}}
  • {{topic3}}

If it sounds interesting, here are more details on the link – {{link}}. 

In case you have any questions don’t hesitate to contact me.

Best regards, 

{{Name}} 

{{Title}} at {{Company}}

{{Contant}}

Real-life example 

This template works because: 

  • You’ve done the research, you know who you are talking to, and that the event can actually be of your lead’s interest.
  • Mention their occupation to specify who the event is for. Lead can work in different industries, yet it is their role/title in that specific industry that counts. 

#3 Offer your service/product in an InMail to a decision-maker 

Template

Subject examples: Need help with {{problem}}?

Hello {{firstName}},

We are currently helping {{companyType}} companies to {{service/product}}. I see that you are {{occupation}} at {{currentCompany}}, so I thought you might see value in it. 

{{product/service}} can provide the following for your business:

  • {{problem1}}
  • {{problem2}}
  • {{problem3}}

However, our {{product/service}} is not limited to this!

I would love to have a chance to jump on a quick call and discuss each challenge you meet at your workplace that our {{product/service}} could help solve. 

Have a great day. 

Best,

{{yourName}}

{{title}}

Real-life example 

This template works because: 

  • You reached out to a lead with a concrete reference. 
  • The person that you sent an InMail to is a decision-maker. You’ve done your research and made a reference to it. 
  • Even if currently interested in your product/service, they will want to connect just as it might be the product/service relevant for their business in the future. 

#4 Content promotion 

Template 

Subject: To answer your question in {{group/post}} 

Hello {{firstName}},

I saw that you asked {{question}} in {{group}} / as a comment to {{name}}’s post, and I thought that the blog that we recently posted {{blogTitle}} could help answer your question.

Either way, I see that you work in the {{industry}} industry, and the content that we publish might generally be of your interest. If so, check it out here – {{link}}. 

Let me know if you found {{blogTitle}} useful. 

Best, 

{{yourName}}

Real-life example

This template works because: 

  • You made a concrete reference to a comment a LinkedIn member left. 
  • The content you sent is relevant both to their question and business/field of work. 
  • They are more likely to connect with you because what you do is relevant to their business/industry. 

#5 Send an InMail to a mutual connection by recommendation 

Template 

Subject line: {{mutualConnection}} recommended I reach out

Hi {{firstName}},

Our mutual connection, {{mutualConnection}}, and I were talking about {{topic/issue/specialty}}. I heard you are an expert on the issue. 

I might need relevant insight on {{topic/issue/specialty}} for my business and would love to schedule a meeting with you. If yes, let’s connect on LinkedIn or you can send me an email to the address in the signature section. 

Let me know what works for you. 

Best regards, 

{{yourName}}

{{contact}}

Real-life example

This template works because:

  • The lead came to you as recommended.
  • You made a concrete reference to a person who recommended the lead.
  • You are familiar with the person’s expertise. 
  • By expressing the need for concrete service/business help, your intention is clear.

#6 Reach out to a lead as a recruiter 

Template 

Subject line: Loved your LinkedIn post on {{topic}}

Hello {{firstName}},

First of all, I loved your LinkedIn post on {{topic}}! It spurred me to reach out to you, as you seem to be the right fit for the position of {{position}} at {{company}}. I also see that you studied {{studies}} at {{university}} which I find to be a great asset to this role. 

Anyways, as you may have guessed, I am a recruiter at {{company}}. I would love to take this conversation further in case you are interested. Here’s a link to the job description – {{link}}. 

Please let me know if you are interested. 

Best, 

{{yourName}}

{{Contact}}

Real-life example

This template works because: 

  • You reached out with a concrete reference not only to the person’s education and/or experience but to their contribution to the LinkedIn community. 
  • It’s not just a random InMail, the person is truly qualified for the position and you are acknowledging it. 
  • Even if the person is not interested in the job offer, they will want to stay in touch with a recruiter who did not just randomly throw a link to a job post at them.

#7 Invite industry professionals to join your community 

Template 

Subject line: Invite to join {{communityName}}

Hello {{firstName}},

I would love to officially invite you to join {{communityName}}. It is a {{typeOfcommunity}} community aimed towards {{industry}} professionals with the goal of {{goal}}. 

We would really love it if you joined. Your vast experience as {{occupation}} spurred me to reach out.

Here is the link – {{link}}, check it out and see. 

Hope to see you there. 

Have a great day,

{{yourName}}

{{occupation}}

Real-life example

This template works because: 

  • The lead’s occupation is relevant to the community. It is not just some random person you’ve invited to join your community. 
  • The community is relevant to the person’s occupation too. 
  • You briefly explained what the community is all about. 

#8 Invite a guest speaker to your event 

Template

Subject: Be our guest speaker! 

Hello {{firstName}},

I would like to use this opportunity to invite you to be a guest speaker at {{nameEvent}} event. 

Due to your {{numberOfyears}} years of experience in the {{industry}} industry, we felt that your insight on {{topic}} would be an invaluable asset to the {{industry}} industry. 

I would like to schedule a meeting to further discuss details in case you are interested. 

Here is a link to the organizer if you would like to check it out beforehand – {{link}}. 

Please let me know if you have any additional questions.

Best regards,

{{yourName}}

{{title}}

{{contact}}

Real-life example 

This template works because: 

  • You are making a concrete reference to the person’s years of experience and expertise. It points out that you’ve done your research and are not inviting a random person to be a guest speaker. 
  • There is a link to the event so the potential guest can inform themselves on the subject. 
  • A concrete call-to-action at the end to schedule a meeting to discuss the invite further. 

#9 InMail as the last follow-up

Template

Subject: Last follow-up

Hey {{firstName}},

I just wanted to check out here one last time if I’ve crossed the line. Hopefully not. 

Maybe it’s me, but I get the feeling now is not the right time to connect.

As a parting gift, I wanted to share with you templates that could help you in your outreach {{gift}}.

I won’t be sending you any more messages, don’t worry.

All the best,

{{yourName}}

{{title}}

Real-life example

Real-life example

This template works because: 

  • You are confirming that this is truly the last time you are trying to connect. 
  • There is a free resource included. 
  • You ask for an apology in case you crossed the line. People are more likely to either respond saying that they haven’t seen your previous messages/emails/InMails or respond knowing you will not “bother” them anymore. 

Summary

With this blog, we’ve covered the main things you need for effective and smart use of LinkedIn InMails. 

You’ve learned: 

  • What a LinkedIn InMail is. 
  • Why you should send LinkedIn InMails.
  • How to send a LinkedIn InMail.
  • How many InMail credits your LinkedIn plan has.

Furthermore, the above 9 simple, yet impactful LinkedIn InMail templates will help you get the responses you need. Use them as they are or adjust them to fit your business goals. 
And if you want to learn more about how to expand your network or generate 10 times more leads in less time, join Skylead’s demo call. Hear out what our Sales reps & Lead generation experts have to say on how to maximize your means of communication and make the best use of both LinkedIn and email outreach. 

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A complete guide to LinkedIn InMail with Templates
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