Social selling is the practice of using social media platforms to find, connect with, and engage potential customers as part of the sales process. Instead of hard selling, social selling strategies focus on building relationships, offering value, and establishing credibility through content, conversations, and personal interactions.

Popular social selling platforms

• LinkedIn - for B2B outreach, networking, and thought leadership
• Twitter/X - for real-time engagement and industry commentary
• Instagram & TikTok - used more in B2C or personal branding contexts