Objectives and key results (OKRs) are a goal-setting framework used by individuals, teams, and organizations to define measurable goals and track their outcomes.

The structure is simple:

• Objectives: What you want to achieve - qualitative, inspirational, and time-bound.
• Key results: How you’ll measure progress - specific, numeric, and outcome-focused.

Together, OKRs help align daily work with broader company goals, increase accountability, and improve focus.

Example OKR for a sales team:

Objective: Increase outbound sales performance in Q1

• Key result 1: Book 100 qualified meetings
• Key result 2: Achieve $500K in new pipeline
• Key result 3: Reduce average response time to <1 hour