A volume discount is a price reduction offered to customers who purchase a large quantity of products or services. It’s a common B2B sales incentive used to encourage bulk buying, larger contracts, or long-term commitments.

Volume discounts can be:

• Tiered (e.g., 10% off for 100 units, 15% off for 200 units)
• Negotiated during enterprise sales cycles
• Applied to subscriptions with more seats or higher usage

This pricing strategy helps boost deal size, reduce churn, and increase customer lifetime value.