Email marketing is the practice of using email to communicate with leads, prospects, and customers with the goal of building relationships, nurturing interest, and driving conversions. It’s one of the most direct and cost-effective channels in both B2B and B2C sales and marketing.

Unlike cold email (used for outbound outreach), email marketing is typically used in permission-based scenarios, where contacts have opted in to receive content.

Common types of email marketing include:

• Newsletters and product updates
• Promotional campaigns
• Lead nurturing sequences
• Onboarding and retention emails

Example:

A SaaS company sends a monthly newsletter featuring product tips, customer stories, and a limited-time upgrade offer to its user base.