The initial price a company sets for its product or service before any discounts, negotiations, or custom pricing are applied.

This is typically the price listed on the website or pricing sheet, and it serves as the starting point in the sales conversation.

The ask price may vary depending on contract length, number of users, feature tiers, or whether the deal includes add-ons. While smaller customers often pay the listed price, larger accounts may negotiate based on volume or custom needs.

Example:

A CRM platform advertises its Pro plan at $199/month, which is the ask price. The sales team may then offer a discount based on deal size or contract terms.