A free trial is a limited-time offer that gives users full or partial access to a product or service at no cost. Its goal is to let potential customers experience the value firsthand before committing to a paid plan.

Free trials are common in SaaS and subscription businesses as a low-friction entry point to drive product adoption and boost conversion rates.

Free trials can be:

• Time-based - Access for a set number of days (e.g., 7, 14, or 30 days)
• Usage-based - Access until a usage limit is reached (e.g., number of leads, projects, emails, etc.)
• Feature-gated - Partial access with upsells for premium functionality