Business development is the process of identifying, creating, and nurturing growth opportunities for a company. It spans activities that generate new revenue streams, build strategic partnerships, enter new markets, or expand customer relationships.

In many organizations, business development bridges the gap between marketing, sales, and partnerships.

In a sales context, BD often involves prospecting, qualifying leads, and opening doors to high-value accounts, and is typically handled by Business Development Representatives (BDRs). However, the role can also involve strategic planning, market research, and relationship management at a higher level.