Outreach is the proactive process of contacting potential customers who haven’t previously engaged with the business, with the goal of starting a conversation that leads to a sale, partnership, or other conversion.

Outreach is typically part of an outbound strategy and involves personalized communication through various channels, including email, phone, LinkedIn, and direct mail. 

It’s used to:

• Generate new leads
• Re-engage dormant contacts
• Build awareness and interest

Effective outreach is targeted, value-driven, and aligned with the prospect’s needs or business goals.