Outbound sales is the process of reaching out to potential customers who haven’t interacted with your company yet. Instead of waiting for leads to come in through marketing channels (as in inbound sales), sales reps initiate contact with prospects.

This approach is common in B2B sales, especially when targeting high-value accounts that match the ideal customer profile (ICP).

Core outbound sales activities include:

• Cold emailing and cold calling
• Social selling (e.g., LinkedIn outreach)
• Lead list building and segmentation
• Multi-touch sequences and follow-ups

Outbound sales help drive predictable growth, uncover net-new leads, and give your team more control over who enters the funnel.