Video prospecting is a personalized outreach method where sales reps use short, recorded videos to introduce themselves, explain their offering, and build rapport with potential customers. These videos are usually shared via email, LinkedIn, or sales engagement platforms.

Benefits of video prospecting:

• Grabs attention in crowded inboxes
• Builds trust and shows effort
• Humanizes the sales process
• Increases reply and engagement rates

Effective video prospecting includes the prospect’s name, a clear reason for outreach, and a call to action, all delivered in under 90 seconds.