Engagement rate is a performance metric that measures how actively your audience interacts with your content, messages, or campaigns. It helps sales and marketing teams understand how effective their efforts are at capturing attention and driving action.

Engagement rate can be applied across emails, social media, ads, landing pages, and outreach sequences, with the specific formula depending on the channel.

Common types of engagement include:

• Email: opens, clicks, replies
• Social media: likes, comments, shares, saves
• Sales outreach: replies, meeting booked, step completion
• Web: time on page, scroll depth, form submissions

Formula (general):

Engagement rate = (Total engagements ÷ Total delivered or viewed) × 100