A buyer persona is a semi-fictional profile that represents your ideal customer based on real data, behavior patterns, goals, and pain points.

It helps sales, marketing, and product teams understand who they’re targeting, what motivates them, and how to create messaging that resonates.

Buyer personas typically include details like:

• Job title and responsibilities
• Company size or industry
• Goals and challenges
• Buying triggers
• Preferred communication channels

Example:

‘’Marketing Mary’’ is the Head of Marketing at a mid-sized SaaS company who's focused on lead generation, frustrated by manual reporting, and values tools with strong integrations and ease of use.