A North Star is the single most important guiding metric or goal that aligns a company’s teams and efforts toward long-term success. It represents the core value your business delivers to customers and serves as a constant reference point for decision-making, prioritization, and growth initiatives.

Examples of North Star metrics:

• For a CRM company, a North Star metric would be the number of active teams managing pipelines weekly
• For a project management tool, a North Star metric would be tasks completed per user per week
• For a B2B outreach platform, a North Star metric would be the number of qualified replies per campaign