Gated content is any valuable resource or material that requires users to provide information, typically via a form, in order to access it.

It’s a common lead generation tactic used by marketing and sales teams to capture contact details and qualify interest.

This type of content is often positioned as a high-value asset that justifies the "gate" (e.g., name, email, company, role).

Common examples of gated content include:

• Ebooks and whitepapers
• Industry reports
• Templates
• On-demand webinars or product tours
• Case studies

Why use gated content?

It helps build a qualified lead list, signals buyer intent, and creates a starting point for nurturing.