Firmographic data refers to descriptive information about a company, used to segment, qualify, and target business prospects, similar to how demographic data is used for individuals. It helps sales and marketing teams understand company characteristics so they can prioritize outreach and personalize messaging.

This data is particularly useful in B2B lead scoring, account segmentation, and go-to-market planning.

Common firmographic data points include:

• Company name and industry
• Company size (employee count)
• Annual revenue
• Location(s)
• Growth rate or funding status
• Technology stack
• Business model (e.g., SaaS, eCommerce, agency)