B2C sales is the process of selling products or services directly to individual consumers rather than businesses. These transactions are typically quicker to close and are driven by personal needs or preferences rather than business goals.

B2C sales often rely heavily on marketing, branding, emotional appeal, and high-volume strategies. They’re commonly executed through e-commerce platforms, retail stores, or direct-to-consumer (DTC) websites, with minimal involvement from a sales rep.

Effective B2C sales strategies focus on delivering a smooth customer experience, leveraging emotional appeal, and driving conversions at scale.

Examples of B2C Sales:

• A fitness app selling monthly subscriptions directly to users
• A clothing brand selling products through its online store
• A personal finance tool offering paid features via app marketplaces
• A streaming platform offering individual access to movies or music through a paid
• subscription