A target market is a specific group of people or businesses a company aims to reach with its products, services, or marketing efforts. These are the customers who are most likely to buy based on shared characteristics like demographics, industry, location, needs, behaviors, or pain points.

Types of target market segmentation:

• Demographic: Age, gender, income, occupation
• Geographic: Country, region, city, climate
• Psychographic: Lifestyle, values, interests
• Behavioral: Buying habits, brand loyalty, product usage
• Firmographic (B2B): Company size, industry, revenue, job titles