An objection is a concern, hesitation, or resistance raised by a prospect during the sales process that prevents them from moving forward with a purchase decision.

Objections can stem from doubts about pricing, product fit, timing, trust, or internal priorities and are a natural part of most sales conversations.

Common types of objections include:

• Price - ‘’It’s too expensive.’’
• Timing - ‘’Now’s not the right time.’’
• Need - ‘’We’re already using a different solution.’’
• Urgency - ‘’Let’s revisit this next quarter.’’
• Trust - ‘’I’m not sure your product can deliver what we need.’’