Influencer marketing is a strategy where brands collaborate with individuals who have a dedicated following on social media to promote products, services, or brand messaging. These influencers can shape buying decisions through their credibility, reach, or niche authority.

Goals of influencer marketing include:

• Driving brand awareness
• Generating leads or sales
• Building trust and social proof
• Reaching new or niche audiences

Types of influencers:

• Mega (1M+ followers) - High reach, low personalization
• Macro (100K-1M) - Large reach, solid engagement
• Micro (10K-100K) - Niche focus, stronger trust
• Nano (1K-10K) - Tight-knit community, high engagement

While more common in B2C, influencer marketing is also gaining traction inB2B where companies partner with industry experts or thought leaders on LinkedIn and YouTube to reach professional audiences.