A demo (short for product demonstration) is a live or recorded walkthrough of a product’s features and capabilities, designed to show a prospect how the solution works and how it can solve their specific problems.

Demos are a crucial step in the sales process, typically offered after initial qualification, and help move prospects from interest to decision by making the value of the product tangible.

Types of demos:

• Live 1:1 demo - A sales rep customizes the walkthrough for a specific prospect
• Live group demo - One-to-many format, often used for early-stage interest
• On-demand demo - Pre-recorded videos available without rep involvement
• Interactive demo - Self-guided product tour embedded on the website