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The only sales glossary you’ll ever
need to master the lingo.

Explore must-know sales terms, acronyms, and concepts 
that give you an edge in every meeting, pitch, or demo.

Account-based marketing

Account-based marketing (ABM) is a highly targeted B2B marketing strategy that focuses on identifying and engaging...

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B2B sales

B2B sales refer to the process of selling products or services from one business to another. Unlike B2C...

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Baseline revenue

Baseline revenue refers to the consistent, recurring revenue a business can expect to generate over a given period,...

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Sales glossary

Term of the day

Account management

Account management is the ongoing process of nurturing and growing relationships with accounts (companies) after the initial sale has been made. It involves understanding a client's needs to maintain...

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