5 Must-Know KPI Metrics to Grow Your B2B Business [Bonus Metrics Included]

How does one business measure its performance correctly? What are the most important metrics? If these questions made you uncomfortable and you immediately found yourself in a pitch-black cave, blindly searching the indication of KPI inscription on the wall – buckle up because we’re about to shine the light into this dark. What is KPI? KPI […]

A/B Testing: A Full Guide For Lead Generation AB Testing

What is A/B testing? A/B testing (aka split testing) is a randomized experimentation process where two or more versions are being sent to different target users at the same time to determine which one makes results and influences the desirable business action.  Whether writing a sales copy, sending an Invite to Connect on LinkedIn, or […]

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