10 Best LinkedIn Lead Generation Messages to Get More Connections

Did you know that LinkedIn is one of the greatest, if not the very best, online spaces to generate new leads for your business?

So, are you actively connecting and communicating with your potential clients on LinkedIn?

If not, you should change your strategy right away and start connecting with your prospects.

However, generating new leads isn’t just a copy-paste process where you use the same message template and send it to all of the potential prospects. 

There is one main reason why prospects decline connection requests when such a strategy is implemented.

That’s a generic LinkedIn invitation message that turns into a sales pitch from the beginning and it leads to having the majority of your requests turned down.

Therefore, to prevent your requests from being refused, don’t get salesly right away.

How to Create Powerful LinkedIn Lead Generation Messages

In this blog, we will show you some great examples that might inspire you next time when you get into the process of connecting with your new potential clients.

Before you get into creating your lead generation messages, you should be aware that it’s not enough to send a proper message to a proper person only.

To leave a good first impression, your connection request message must have the appropriate support behind it.

What do we mean by that?

There are some steps you should keep in mind before sending any connection request if you want to increase your acceptance rate. 

It all has to do with optimizing your profile, and those steps are:

  • Set a high-quality profile picture of yourself;
  • Set a good cover picture that represents where you work or something you believe in;
  • Create a quality summary and present your skills and experience by explaining your professional background;
  • Refresh your Experience part of your LinkedIn profile and list all the companies that you’ve worked for;
  • Ask your colleagues to endorse you and leave an honest comment about your skills and you as a colleague;
  • Set a logo picture to your LinkedIn company profile.

Now, when you’ve optimized your profile and prepared yourself for connecting with prospects, let’s mention some other points that you should take into account.

Dos and Don’ts When Creating a Linkedin Lead Generation Messages

Before you write and send anything, make sure you’ve taken care of the following:

  • To improve your opening rate, make sure that you include the recipient’s name at the beginning;
  • You should focus your message on the recipient, not yourself;
  • Mention something from your recipient’s career, like the company they worked for, their successful project, or achievement they made;
  • Let the message be short and precise;
  • Include a personal note and position yourself as an authority;
  • Include some questions for them, and let them know what to do next and what to answer you.

Also, there are some mistakes that you should avoid when creating your request message don’t:

  • Try to sell anything, and don’t pitch in your request message;
  • Call them to your sales page or take action and buy;
  • Focus on yourself and your needs, otherwise, they will ignore you.

In case you’re connecting with someone you haven’t met and you write a generic message, don’t get surprised if you end in a LinkedIn jail for being a spammer.

Those reckless actions could make LinkedIn restrict you and forbid you from sending connection requests in the future without an email address.

Once all this is taken care of, we can get through some LinkedIn lead generation messages and see what’s good about them, and when you should use them for your purpose.

10 Best LinkedIn Lead Generation Messages

Remember that you have 300 characters of space for creating request messages. Use that space wisely.

There is also an option for InMail messages, which will get you more space for your message.

Let’s get started with some examples.

If You Are a Member of the Same Group As a Prospect #1

Heyoo {{FirstName}},

I noticed that we’re both members of {{GroupName}}. I thought it would be great to connect here with you on LinkedIn. As a {{YourJobRole}}, I always enjoy meeting people that are in the same industry as I am. Hope to share experiences with you in the future.



If You Are Member of The Same Group As a Prospect #2

Hey {{FirstName}},

As a fellow {{GroupName}} Member, I’d love to connect with you and keep up with what you are doing in the {{Industry}} space. Hope to connect here on LinkedIn.

{{Your Name}}

When Connecting With Someone You Want to Work With

Dear {{FirstName}},

I was really impressed by {{SpecificActionOrAccomplishment}} you did for {{TheirCompanyName}}. I’m also a {{Industry}}, and I’m interested in working with you on a similar project. If you’re interested, let me know and we can arrange a phone call to discuss it.

Looking forward to possibly working with you,


When You Have Mutual Connections #1

Yo {{FirstName}},

I noticed that we’re both connected with {{MutualConnection}} and that we’re in the {{NameOfCommunity}} business community. I see that you’re doing a great job at {{TheirCompany}} and I thought it would be great to connect here on LinkedIn and discuss it.

Hope to hear back from you,


When You Have Mutual Connections #2

Hey {{FirstName}},

I’d just connected with some of our mutual contacts in the {{Industry}} field so I noticed your profile and that you’re also a {{YourSimilarities}}. I am still learning about the {{Industry}} and  I’m looking to build new connections in this industry. 

Hope to connect with you on LinkedIn. 

{{Your Name}}

If You’re Both Users of the Same Tool/Platform #1

Hey {{FirstName}},

I just came across your profile and wanted to reach out as I see we are both {{ToolName}} users. It would be great to connect with someone like-minded because I have some questions and thoughts to share.



If You’re Both Users of the Same Tool/Platform #2

Hi {{FirstName}}

I’m {{YourName}}, and I’m also an enthusiastic {{ToolName}} user. I just came across your profile, and wanted to share something you might be interested in – it’s related to {{ToolName}}.


Universal Personalized Message for Connecting

Hey {{First Name}} 

I noticed your profile and saw that you’re {{MutualConnection}}’s fellow. {{ReasonWhyYou’reConnecting}}. Hope to connect with you on LinkedIn.


Get to Know More About Them

Hey {{First Name}},

Always great connecting with a {{Industry}} fellow. I’d love to learn more about what you are up to at {{CompanyName}} and hear how you are {{The Goals You Want To Help With}}.

Would you like a quick call to chat?

Waiting for your response,

Connect with Someone Who Was at the Same Position as You

Hi {{First Name}},

I noticed we were in a similar position earlier and I thought we’d benefit from being connected and discussing it.

{{Your Name}}

It’s important to be active on LinkedIn and have status updates that could help your target market.

Also, keep in mind that building relationships is a long-term strategy for building your business and reaching new clients.

You can also do an A/B test with your connection request messages to test the niche and choose the ones that are bringing the best results. 

Put Your LinkedIn Lead Generation Messages on Scale

If you want to generate new leads on LinkedIn every day, you will have to put a lot of work into it.

Generating tons of leads a day won’t happen overnight, so prepare to put in your effort and time into this process, because it’s the only way to beat your competitors.

Because all of this requires a lot of time and effort, we decided to make it easier for you.

That’s why we came up with Skylead, to save your precious time so that you could invest it into doing something more interesting and put your outreach on a scale.

This is how our message sequence works:

  1. Choose who you want to connect with – those could be the users engaged with your post, the ones from the search results, leads lists, etc.

2. Create your message and put it into the message box which includes 10+ variables

3. You can also add additional steps to create follow-up campaigns and establish a relationship with your prospects.

To create your campaign, you will need only a few minutes, and there will be no need to send every message separately.

If you’re thinking about taking your business to another level, don’t hesitate to schedule a free demo call and meet our tools’ other benefits.

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10 Best LinkedIn Lead Generation Messages to Get More Connections
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